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Show room how to open. How to open a clothing showroom. What is the difference between showrooms of branded clothing and showrooms of little-known designers?

Among the numerous business ideas that, with sufficient investment of time and effort, can bring good income, it is worth highlighting the opening of a clothing showroom. In our country, the definition of a show room is not always correctly understood, what it is and how it can be used to create a profitable commercial enterprise. However, there is already a tendency to increase interest in this type activities, especially among entrepreneurs interested in fashion and who want to stay on the wave of modern trends.

What is a show room

This name can mean several variations, at least for the Russian average person. But in Europe and America, show room has a very specific concept. This is a place where new collections are showcased by the manufacturer or distributor to wholesalers. There are no retail sales of goods directly in this premises. Buyers are often invited to watch a fashion show and then view the models in detail in the showroom. This is how the world's largest brands work, and getting into their showroom is not so easy. People come there either by special invitation or by agreement; there is often a pre-registration. If you are a small trader, then there is little chance of getting into the show room.

In Russia, the place of the show room and what it is has both the meaning accepted in the West and a slightly different one. When it comes to preliminary wholesale orders, there is usually major manufacturer fashion clothing, which places in the exhibition hall both models from the latest collections and sale models from old ones. The queue for the “tidbit” is not so long; even a novice businessman can easily visit here and pick up the necessary goods to sell through his stores.

What is a clothing showroom in the Russian sense:

Showroom of a manufacturer or large supplier, where wholesale orders are placed;
Representation of a young designer, where the tailoring of the models you like most often takes place right on the spot, within the walls of the show room;
It’s like a boutique that sells exclusive products from little-known designers or brands.

Based on the above, it becomes clear that the answer to the question “How to open a clothing showroom” lies in the plane of the presented classification. Speaking of statistics: the overwhelming number of existing Russian shows rooms belong to the second and third categories.

How to open a show room: first steps

Before you start creating a business plan for a clothing showroom, it is important to understand whether this business is suitable and in what format it will develop. In most cases, it is undertaken by women who are familiar first-hand with the world of fashionable clothing. First of all, these are fashion designers who are able to independently create models, sew them and put them up for sale. No need to open a showroom large investments. Having unique offer in the form of designer clothes, a person with a subtle design taste will be able to decorate the interior as needed and present the products to friends and acquaintances using the “word of mouth” method. If the proposed idea is liked and begins to be in demand, new clients will not be slow to arrive. To understand how to open a show room, you need to calculate in detail the expected demand, costs, revenue, profitability and payback of the business.

If everything is clear with a designer opening his own atelier, then with a boutique it’s worth understanding. Being a professional in the fashion industry and having cutting, sewing and design skills, you can easily achieve success. But these conditions are not required. All you need is an ardent desire and help from a specialist, who is usually a designer, and things will go uphill. It is necessary to ask yourself the question of how to open a clothing show room from scratch from the very beginning, almost from the appearance of the idea, and then you can protect yourself from many mistakes of novice entrepreneurs.

Stages of opening a show room:

Decide on the format: designer goods made in-house or a boutique offering collections from several fashion designers;
Specify what product will be sold and to whom, conduct an analysis of consumer preferences, competition, advertising and promotion opportunities;
Write a business plan for a clothing showroom;
Form your business officially: register an individual entrepreneur (which is preferable) or legal entity;
Come up with a name for the clothing showroom;
Find required premises, carry out repairs in it;
Purchase commercial equipment and furniture;
Decorate the interior in such a way that the atmosphere is tasteful and the clients feel comfortable;
Find suppliers and conclude agreements with them (if necessary);
Hire staff;
Launch advertising campaigns.

It seems that opening a clothing showroom requires a lot, but in fact, it’s quite possible to resolve the issues in a couple of months, and gain profit in a year. This is evidenced by the experience of businessmen who wondered how to open a clothing showroom, and received not only a good income, but also maximum pleasure from their work. And it is this combination that will allow the company to develop, making it more attractive to buyers.

Let's move on to specifics.

Business plan for a clothing showroom

If you start a business without a clear understanding of what steps you will take and what results you will get, in 90% of cases the idea will fail.

First you need to estimate the costs of opening a show room, they include:

Legal registration of business - about 5,000 rubles;
Acquisition cash register(if planning to sell at retail) - about 20,000 rubles;
Repair of the premises (the simplest) – 80,000 rubles;
Purchase of furniture (tables, chairs, armchairs, sofas) and other interior items, as well as commercial equipment(racks, display cases, shelves, brackets, hangers, mannequins, mirrors, accessories for fitting rooms) – at least 70,000 rubles;
Rent – from 50,000 rubles;
Wages, if there is only one assistant, and you do all the main work yourself - at least 20,000 rubles per month;
Purchase of the first batch of goods (at the opening of a show room - boutique) - from 150,000 rubles;
Purchase of sewing accessories (if you plan to open a show room like an atelier) – 50,000 rubles (including fabrics).

Understand high costs Whether this is true or not can be done by comparing it with expected revenue. Please note that the cost calculation is given at a minimum. The numbers will vary depending on the city (large, medium, small), the type of premises (in the city center or on the outskirts, in an elite shopping center or in an ordinary apartment), variations of furniture and equipment (you can purchase expensive ones to match the format, or buy used ones, but in excellent condition), the number of employees, the cost of purchased products and other nuances.

To calculate revenue, you need to know at what average price things will be sold. If you decide to sell clothes from an unknown designer, then you will sell them inexpensively. If these are clothes of a designer well-known in fashion circles, then the selling price of such products will be significant. If the markup for each product is correctly made, then initial stage you only need to sell two products a day for your business to be profitable.

What do you need to open a clothing showroom?

Let's move on to consider each stage separately.

Legalization of business

By offering hand-sewn clothes, at first you don’t have to register a business at all. This business can be started at home, as many aspiring fashion designers have done. But only temporarily. When the base is formed regular customers You can rent a room in the city center. If you decide to sell designer clothes, then the option of opening a business at home may not be suitable for you. As soon as demand begins to increase, you will definitely encounter difficulties in purchasing equipment and other items for the functioning of the show room from suppliers. Either they will not ship products at all, or they will sell at retail price, which means your cost will increase, which will affect the final price.

If you don’t know how to open your own show room from scratch legally, then you can always contact legal advice or read the procedure online. The design features are no different from other types of business.

Premises and equipment

This step is of fundamental importance for the entire future business. It is not necessary to furnish a room with expensive furniture and accessories; any designer who understands the features of the interior can decorate it beautifully and tastefully. Without feeling the necessary knowledge and skills, it is recommended to seek advice from such a specialist.

Exactly according to appearance show room clients will create the first impression of you as a seller, and whether or not they want to return here. In addition to spacious shelves and display cases, it is mandatory to have soft armchairs, coffee tables, and at least two fitting rooms. Important point– light, there should be a lot of it. Also draw a plan and decide how all the furnishings will stand and how harmonious it will look. It is better to paint the walls in light neutral colors, as an option - pastel.

We explained what is included in the concept of a showroom, what it is in the Russian sense, therefore its location in an area with high traffic at the beginning of the life of the enterprise is not mandatory, but desirable. Rent in the center is always expensive, but the concentration of potential buyers in the city center is greater. If you decide to open your business in a residential area, then it is better to open next to some large grocery store, supermarket. And when you see positive dynamics in the sales of your goods, then move to the center, since the issue of development in this case will become relevant.

Of course, when deciding to sell luxury clothing from world brands, the price of which is affordable to a limited circle of people, you will have to invest in the appropriate interior and premises. In addition, it is important:

Name for a clothing showroom

Beginning entrepreneurs often face the problem of how to name a fashion showroom. It should be sonorous and memorable. It is more common to name it either by clothing category or by the name of the designer or predominant brand, but if you can come up with something unique, this will be an additional “plus”.

Product for show room

Recently, it has become important to buy designer clothes, of various types, from the Chinese. This is because the purchase price is significantly lower than other offers. But here it is important not to make a mistake with quality. Therefore, it is better to communicate with representatives from China in person, after touching the offered product with your own hands and making a trial order.

How to open a showroom for clothes from China? Just like anyone else, only with special scrupulousness when approaching the selection of product items and models. China's multi-member factories produce a lot of cheap, low-quality clothes, as well as really interesting ones. By spending time choosing a supplier and a specific product, you have the opportunity to make good money selling designer items through a boutique.

In addition to Chinese sellers, you can pay attention to American stores, especially outlets. There, clothes from past collections are sold at a good discount.

Staff

The last but not least necessary item is what is needed to open a clothing showroom. All consultants must have an excellent understanding of the product being sold, understand the intricacies of cutting and sewing, and also be able to recommend a suitable style. In addition, the employee must understand the principle of selecting clothes and accessories as a set, so that the buyer leaves dressed “from head to toe” - from shoes to gloves and headdress.

This can only be done by people who are well versed in clothing design, fashion trends, and preferably with the qualities of an image maker. The requirements are, of course, high, but without this the boutique will turn into an ordinary, unremarkable store.

Conclusion. So, we analyzed the definition of a show room, what it is and what features it has, and also described in detail the steps to open a show room and gave an example of calculations. We hope this knowledge will help you in your project, and you will be able to bring your existing idea to life. Good luck!

Trade occupies an important place in human life. It appeared long before our era and still closely weaves all areas of economic interests together. Seeing the path of its development, one can analyze and notice significant results of evolution. For example, today the integral phrases of the lexicon are those words that were once spoken with doubt by predecessors. So, one of these terms is “show room”.

Show room for men

On a larger scale, the process of globalization has allowed us to create modern retail, or how to develop a unique commodity circulation system. In order for the activity to stay afloat, not only various innovations are introduced into everyday life, but also the methods of their sales are improved, ensuring through their marketing gimmicks beneficial effect on the client. Today, the concept of a show room is so distorted that almost every room or retail outlet is considered to be one, both in real life and on the Internet. It’s difficult to agree with this, so for a complete understanding, we will explain not only the meaning of the word, but also get a little involved in the construction of a show room, as a “home boutique” format. In other words, for people close to the fashion and design industry, we will tell you how a show room can be a good help for business. But before delving into aspects of the idea itself, let's return to the definition of a show room.

So what is a showroom? In understanding ordinary people this is a place where you can buy or order things for stores. But not everything is so simple because showrooms are closed places, entry to which is open only to a certain circle of people. Demonstrations of collections are often organized for clients at such sites.

Showroom of sportswear

Showroom in fashion

In fact, in the world of fashion and trade Showroom (from the English “show” - display and “room” - room) room for displays has more than one meaning:

Internet show room

How did the term “show room” come about?

The concept of a show room entered the vocabulary of Russian business from high fashion weeks only at the dawn of the 2000s, despite the fact that it has existed abroad for a long time. Now the word is Russified and inflected according to all the rules of grammar. Before this, we looked at what a clothing showroom is, but this does not mean that the scope of activity is limited only to this. Also, the concept of show room is widely used in technology, furniture, construction and automotive industries. A show room is a showroom, a kind of exhibition area, where any sample of products and even services can be presented, because, as mentioned above, the meaning of the word has undergone changes, it has become somewhat more meaningful. However, regardless of the focus of the show room, the essence remains the same - it is a demonstration of something.

So, in a modern presentation, a show room may have the following options:

this may be a pavilion where the company only exhibits its products for the buyer to familiarize themselves with;
department where products of a particular brand are collected;
a platform where you can familiarize yourself with and immediately purchase products or order a certain type of company services;
a room with display cases with product samples.

All companies that want to increase demand for their goods or services set up a show room. In addition, such promotions increase the company's prestige and recognition.

Car presentation

Where else can you see the showroom?

The show room is also a new trend in the real estate market, which allows the client to see with his own eyes the finishing of an apartment in a new building. Usually this is practiced only for premium and business class housing. The company shows not only the decoration of the room, but also its possible design with furniture from world brands. There are also advantages here:

client sees all the functionality;
evaluates color scheme and design, since everything is played out in the best possible way;
from the buyer trust in the developer appears.

Of course, such show rooms are not entirely profitable for developers, because they are expensive, but as far as the fashion world is concerned, here they are, by the way. The point is that in such show rooms the buyer can find interesting and unique clothes at relatively low prices. affordable price. Show rooms are gaining more and more popularity every year, because they are convenient for fans of branded clothing. In such places, the buyer, like a guest, receives an individual approach. And another plus is that the purchase takes place incognito, which is very useful for public people who like to dress in an original, fashionable, stylish and exclusive way.

Features of a showroom as a business

In the Russian Federation, many show rooms are located in apartments. This is a profitable trade, since there is no need to pay for renting a studio or pavilion, and there is no point in hiring workers. When doing all the business yourself, there is no need to register the staff and the show room itself, because this is a non-profit and non-legal organization that you don’t even run. These savings significantly reduce the cost of doing business. Clients are gained exclusively by word of mouth or via the Internet.

Opening a showroom at home

Having our own platform helps creative people realize themselves in the profession and at the same time get a name. The start-up investment in the business is minimal and the sales style is informal, which sometimes leads to a rallying point between designers. The downside is that while couch shops can make do with some warehouse space, opening a real store requires a unique atmosphere. But hiring a designer to create an exclusive design is expensive, so again, you can think through everything yourself. In an organization, details play a huge role because correct design has a beneficial effect on clients.

It is important that for successful management businesses need appropriate knowledge, since clients perceive show rooms as elite boutiques, where they will not only receive high-quality service, but will also be told about the latest fashion trends. There should always be an update, hangers should not be empty. The product must be presented correctly, the display of things must be perfect, as this most important factor in winning the love of customers. In a word, you should rely on the principles of a merchandiser. Another nuance of running such a business lies in illegal forms, since if the seller works with suppliers, and his business is not registered, then accordingly the delivery wholesale price closed to him. When workers are hired and not registered, this can be detected by tax authorities.

Now knowing what a show room means, you can consider this in detail new look business that is so relevant all over the world. One thing is clear that show rooms are becoming universal tools in the development of trade. Transforming your store or building a showroom from scratch is a serious step that gives you the opportunity to gain the attention and trust of customers. Therefore, such marketing element should be given due attention.

Each of us one day certainly thinks about our own business. The desire to work as much as we want and to receive according to our work is often stronger than fears and all sorts of concerns. So what to do? In which area is it more profitable to open a business? If you have previously dealt with clothing production or are connected with the fashion industry, then you will probably be interested in learning how to open a showroom. What is the essence of this business?

Legal and profitable

Show-room is nothing more than a room designed for displaying clothes. Typically, these demonstrations are aimed at large wholesalers. But very often it is more like a kind of boutique at home. At the same time, its owners very often do not legalize their activities, and they fall outside the field of view of the tax authorities.

However, we do not advise you to go this route. After all, this kind of business will still be identified one day, and its owner will receive a serious administrative fine. Therefore, we’d better tell you how to open a showroom legally.

But first, a few words about why this business is worth doing. The fact is that this niche in our country, according to expert research, is only partially occupied. And businessmen who want to expand widely in this field have every chance to take their rightful place in the market. In addition, showrooms are indeed becoming more and more popular in Russia every day.

This format miraculously allows you to very well present a fashionable collection of clothes or demonstrate to clients best samples exclusive items so that they can order them later. Experts in this area of business are confident that with the correct tactical organization of the business, it is quite possible to limit yourself to a reasonable investment financial resources and receive a stable and decent income.

Show your imagination

And now to the specifics. Suppose you, after weighing all the pros and cons, decide to open your own showroom. What will you need for this? How to open a showroom with little money? First of all, you will need a good premises, of course, availability starting capital and decorative elements. Let's talk about all this in more detail.

You can organize a showroom wherever space allows. For example, a very well-known personality in the world of furniture design, Luc Debuse, used the building of a former dairy factory for these purposes. It is interesting that he preserved the old architecture of the room, in which non-standard interior items looked very extravagant and created a very original atmosphere.

Therefore, do not think that you need to choose only pretentious places in the city center for presentations. Get creative. If you have good idea, then you can beat both the relatively cheap venue for the presentation and its interior.

Think things through in advance

It is very important, even before any financial expenditure, to draw up good business plan showroom. When writing it, focus on the finances that you have available, or those cash, which you can attract for this cause from sponsors. What is a showroom without an exact plan of action? This is a complete business improvisation that is unlikely to lead you to financial well-being. Therefore, plan everything in advance.

Does size matter?

Really, what kind of premises should you count on? In fact, everything here depends on the turnover of the company itself, and, accordingly, on the finances that the organization is able to allocate for the presentation room. How to organize a showroom indoors? If the scale is small, then in this case you can put a stand for filing documents, several shelves and a small table with soft chairs.

It should be noted that a row of comfortable and comfortable chairs is an integral attribute of, perhaps, any showroom. He plays a significant role in successful negotiations with clients. It is unlikely that your customers will be inclined to do business with you if you sit them on hard chairs and spend more than one hour presenting the capabilities of your company. Be sure to consider maximum comfort for wholesale customers and partners.

How best to furnish the room?

By the way, such presentation rooms are needed not only by large tailoring studios, but also by almost any company. So, for example, if you sell auto parts or various oils and additives for cars, then in this case you will also need a showroom with special exhibition stands. The most important rule when installing internal equipment is functionality.

The presented products, on the one hand, must be presented in a favorable light, and on the other hand, the racks must be located very conveniently, so that, if necessary, you can always reach any shelf and get a better look at the company’s product. The client should be really comfortable and look at the product from the outside, and examine it in more detail, if necessary.

Eastern helpfulness

The real pros in the field of various presentations are the inhabitants of the Middle Kingdom. Huge number various industries creates intense competition among manufacturers in China, so companies fight for every customer. Service in this country is at the highest level.

What is a showroom in Chinese? These are huge rooms that fascinate with their decoration, soffits and some unimaginable ceilings. Stands, racks, special stages - everything works to ensure that the client can appreciate the products presented.

At the same time special attention given to visitors of presentation rooms. They offer cozy upholstered furniture, armchairs, comfortable chairs, light and cold drinks. Returning once again to the question of what a Chinese showroom is, we can say with confidence: these are spacious spaces, courteous staff, and huge stained glass windows. Unfortunately, not all manufacturers in Russia can yet boast of such showrooms. But the most important thing is that they have something to strive for.

The concept of “Showroom” appeared in European countries more than ten years ago. At first, showrooms were used as venues for business meetings representatives of the fashion world. In Russia, this format looks completely different. Typically this concept is used when opening luxury stores, offering clothes from famous manufacturers. In this article, we propose to consider the question of how to open a clothing showroom from scratch and discuss the specifics of this area.

Showroom is a fairly new phenomenon for Russia

Clothes showroom: what is it?

Most showrooms in Russia specialize in cooperation with little-known fashion designers and fashion designers. Such cooperation allows store owners to present high-quality and unique products at an attractive price in their outlets. Designers who collaborate with stores with this concept have the opportunity to make their name known and become a new fashion “icon”. Many designers consider the option of collaborating with showroom owners as a platform to advertise their own name.

As practice shows, most showrooms are opened by stars who have a large fan base. With the help of promoted accounts on social networks, it attracts large number potential clients. It is important to note here that even an ordinary person has the opportunity to open his own showroom. Before embarking on the implementation of this project, it is necessary to decide on the future direction of work. The created store can display collections of young fashion designers or products of large textile factories. An entrepreneur can also organize displays of clothing samples from various little-known designers. It is the latter method of work that is considered the business format that beginners in this field should use.

Is this business profitable?

Profitability this direction varies from twenty to two hundred percent. The profitability of an enterprise depends on many factors and the organizational skills of the entrepreneur himself. As practice shows, clients of showrooms in large cities are willing to spend from ten to forty thousand rubles a month on clothes.

It is important to consider here that one client can bring several more people with him in order to receive a discount. Based on all of the above, we can conclude that organizing a showroom can turn into a large financial source. However, in the absence of clients, the entrepreneur will quickly experience large losses.

How to open a clothing showroom

A business built on opening a showroom can bring big profit . Let's look at the question of where to start implementing this project. First of all, an entrepreneur needs to register his store by choosing one of legal forms for business. On next stage organizational measures, it is necessary to perform the following actions:

Find a place where the studio will be located and purchase commercial equipment.
Choose one of the methods for forming an assortment.
Think over an advertising campaign.

Let's take a closer look at each of the above steps to create a showroom.

In many countries around the world, a “showroom” is a room at the location where a fashion show is held, where designers communicate with potential buyers.

Finding suitable premises

It is quite difficult to attract a large number of visitors at the time of opening a store. The only method available to beginning entrepreneurs is renting premises inside a shopping center. You can reduce business costs in this format by renting a small studio apartment or a small private house. Many newcomers to this business make the big mistake of using part of their own apartment as a clothing salon.

It is important to understand that solvent clients are unlikely to travel to residential area, located on the outskirts of the city.

Having found a room that meets all the requirements of the concept under consideration, it is necessary to think over the design that will be used for interior decoration. It is recommended to use light colors and decorate the walls with decorative lamps and lamps. It is very important that the color of the walls matches the color of the floor and other interior items. Tasteless interior design can turn off potential customers.

Clothing suppliers

When considering the question of what a clothing showroom is, it is necessary to pay special attention to the process of searching for suppliers. Most beginners start their business by purchasing goods from Chinese online stores. Their low cost allows them to set high product margins. It is important to note that this option of filling the assortment has a high risk of receiving low-quality goods. You also need to understand that customers who want to get unique things will not pay attention to such a store.

The second method of replenishing the assortment is purchasing clothes on American and European sites. Many foreign online stores often hold sales on clothing from popular brands. As a rule, these sales feature models from last season. Showrooms using this method, can cooperate with clients who have average solvency.

A person who wants to work only with highly paying clients must find young designers and fashion designers who will agree to cooperate. Since these people are unknown to anyone, the entrepreneur can set a low price for the product presented. As the store is promoted, you can gradually increase the cost of goods by adjusting pricing policy. Additionally, you can consider partnering with clothing factories. Many of them work on requests received from entrepreneurs. The only downside to this option is that factory owners can set a minimum price threshold. Speaking in simple words, the owner of the showroom is obliged to purchase goods for a certain amount.

In our country, a “showroom” is understood as a place for tax-free trade in things, usually luxury clothing.

Determining the direction of trade

Proper placement of products can significantly increase the number of goods sold. First of all, you need to focus on the variety of assortment. The presented product range should include not only clothing, but also accessories that match the presented models. This way, the store’s customers will be able to match their chosen dress with a handbag and jewelry. Men who come to the store can buy a bow tie, a tie or cufflinks in addition to a shirt.

A person who can purchase all the things necessary to create a complete image is unlikely to visit other retail outlets. This means that this approach guarantees an increase in profits due to large sales objects. It should be noted here that the main part of the assortment should be regularly updated. When replenishing the assortment, it is necessary to take into account fashion trends.

Even the simplest product can attract the buyer's attention. It is very important that all clothing samples are presented in a favorable light. People visiting show rooms are unlikely to want to buy wrinkled clothes that are stored haphazardly. This means that to display goods you need to buy specialized stands, racks and hangers. Every visitor point of sale must be able to independently remove clothes from a hanger and examine them.

Hiring staff

Before opening your clothing showroom, you need to think through in detail personnel policy. An entrepreneur who knows all fashion trends and has a sense of style can trade independently. In the absence of such skills, you will need to hire salespeople. For this role it is best to choose girls who understand design and know how to mix various shapes and colors. People who have this knowledge have the ability to combine various clothing options that will highlight all the advantages of the clients’ figure. High quality service guarantees stable profits.

Another option is to open a show room together with a business partner who knows all the features of the fashion world. Aspiring entrepreneur wanting to start trading business, can collaborate with a young fashion designer.

A showroom can be both an object for demonstrating clothes to wholesalers, and a kind of boutique for those who want to acquire stylish and exclusive clothes without visiting abroad.

Where is the best place to organize a show?

Showroom owners must advertise their store. Fashion shows are one of the ways to attract potential clients. When placing in a shopping center, you can agree with its owners to allocate a site where the event will be held. You can also organize a display at a furniture factory, nightclub and other popular places.

Marketing and advertising

The opening of a showroom should be accompanied by a ceremonial presentation of the product. As a rule, various stars are invited to this event, whose appearance can attract an additional audience. The presence of popular and media personalities at the opening of a retail outlet increases its significance and image in the eyes of potential customers. This approach guarantees the launch of the “word of mouth” effect, which allows you to spread information about the studio to all parts of the city.

In order to expand client base, you will need to use various marketing tools.

Must be actively used social media and specialized forums. Not only its owner, but also those fashion designers who collaborate with the studio should advertise the showroom. Joint efforts can significantly increase the number of sales. In order to strengthen your financial condition, an entrepreneur needs to use social networks as often as possible to send out notifications about new products, received in the store or planned discounts.

Possible problems and difficulties

When creating a business plan for a show room, an entrepreneur must take into account all the features of this format. This concept can be considered as the creation of an elite boutique, where it will be presented designer clothes or as a salon organization for fashion shows. Some entrepreneurs create a negative image for themselves by trying to sell Chinese clothing as branded goods. This approach to doing business can cause the first losses, which will cause the collapse of the enterprise.

In order to reduce the risk of financial difficulties, it is necessary to determine the characteristics target audience. The quality of the goods presented in the salon depends on this criterion. An entrepreneur aimed at working with the elite is obliged to present in his store products from fashion designers and couturiers. If you want to work with clients with average solvency, it is recommended to buy branded items from last year’s collections.

The showroom space should become a space for buyers that they will want to return to again and again, so it is important to choose a convenient location and make it atmospheric

Features of a business plan

When drawing up a business plan, it is necessary to take into account the size of the upcoming costs. In order to open a store in showroom format, you will need to invest money in the following areas:

Registration trading activities – about five thousand rubles (800 rubles state duty for registering an individual entrepreneur).
Formation of assortment- from one hundred thousand rubles.
A real estate rental– about forty thousand per month for renting a studio located in the city center.
Carrying out repair work and equipping the interior- from one hundred and fifty thousand rubles.

When independently purchasing goods in European countries or China, you must take into account transport costs. In this case, the amount of investment in this project increases by another hundred thousand rubles. Summarizing all of the above, we can conclude that to open a store in this format, only four hundred thousand rubles are enough.

Conclusions (+ video)

In this article, we examined the question of what “show room” means and the main features of this trading format. Opening your own salon allows an entrepreneur to receive from seventy thousand rubles net profit in the first months after the launch of the project. People who want to purchase luxury products are willing to spend more than ten thousand rubles on one purchase. It is this factor that makes this business such an attractive destination.

How to open a show room if you understand things, fashion, or just live with these looks. In the age of technology and innovation, businessmen have become thoughtful and slightly lazy. It is already in the order of things to come across an expensive price tag on a frankly cheap product, to see the degree of quality only on paper and generally to pass by branded new items. To open a business and interest a buyer, you need to read his whims and take into account not all fashion trends and trends of Western TV stars. There is no Russian person who would wear designer thongs for men under a tracksuit, but everyone is chasing individuality. You cannot cross the fine line, otherwise the entire showroom will turn into a fitting room for circus outfits.

The essence and features of the showroom

How to open a show room from scratch to surprise and puzzle customers - master sales techniques. A showroom is a small-sized retail store with an exclusively modest selection of clothing, sometimes located in a residential building or apartment. In Moscow they will be installed in one of the rooms of the apartment, in hotel room, office room. There are many mirrors, excellent lighting, a varied range of secondary services, and a limited number of outfits hanging on the hangers. The main difference between a private showroom is the absence of a cash register or even the ability to buy anything. The fitting room has cubicles or an entire room. In boutiques, fitting rooms are always smaller, and there are control machines at the exit.

In the shopping showroom you can try on and buy goods.

Clothes will always be available to order:

A dress model and size range are offered.
Trying on site. If it fits, the fitting is done on the spot.
Pre-ordering a dress is the same as ordering a car, as if before the official start of sales.
Closed sale for our own people only.

You can't buy clothes that don't fit, but you'll lose weight or buy them for a friend. This is a glamorous business in the literal sense. Showrooms also allow you to buy goods that cost a fortune in boutiques on the streets of Prague and Paris. Even for the wives of the local elite, it’s too expensive - it’s more profitable to go to the showroom, especially since a closed show doesn’t allow everyone in. How to open a show room and not go broke, we study strategies and nuances further.

In America, showrooms are needed only for fitting - if you are afraid to buy clothes on the Internet, and there are many of them, fitting rooms like these are created. In Spain they are paid - if you want to know the size, so as not to make a mistake, you pay. Some shops stipulate in advance the size ranges related to a specific online boutique seller, so that people do not get confused with the size indicators.

The first step is to draw up a business plan for a clothing showroom, to determine the key points: will it be only women’s or men’s and children’s clothing, shoes or additional accessories. Showroom business is associated with a privacy policy - closed showings, private clients. Opening a clothing showroom is sometimes more difficult than opening an art gallery with expensive paintings.

Where to start and how much investment is required, we proceed from the cost of the product. Next, we resolve matters with suppliers - there must be a balance between price and quality, the cost must be such that you make money on the sale, taking into account the costs of all sales processes.

Peculiarities:

Don't forget about delivery times. If you work with clients “to order”, you will have to quickly deliver things to the warehouse.
Ironing and care. Things need to be processed, washed and ironed. Payment for dry cleaning is included in the business plan.
Luxury goods. Leather and fur products should not be in abundance. Stock up on several copies to demonstrate fur, and show the models and tailoring through the company catalog.
Items must have tags. Shortcuts with famous brands and manufacturer names are not cheap. The thing looks expensive, it is not for everyone. If your neighbor Katya from the Zelenogradsky district can afford it, then Maria the Great from Sadovoy will never buy an item from you.

In this business, it is important to find buyers. Over time, offer women the service of delivering goods to be tried on at their address, or order clothes with the buyer’s address if you are sure that the supplier will not send wrinkled, dirty and torn clothes.

Once you have decided, draw up a company policy. Register with the tax office individual entrepreneur.

Business profitability begins with calculations. The extent to which the project will be beneficial for you in implementing your plan, the extent to which it will be in demand among an audience with the same values. Efficiency is born from demand: how to open a business from scratch.

The showroom must meet some generally accepted company building factors:

If you want to sell clothes, shoes, accessories, try to choose products that are interchangeable or compatible. It is easier to offer different products of the same style to one client than to search for several customers for each type of product.
Offer rentals. If the showroom specializes in wedding dresses, give clients the opportunity to choose makeup, jewelry and a stylist to create their hair.
If there is such a showroom in the city, be competitive. Offer a feature that others don’t have - a photographer or a photo session in the studio (adjacent room of the showroom). Of course, this is not expensive if you are a photographer yourself and can afford such a service.
Warranty and risks. The client purchases items at his own risk. If there was no guarantee when delivering the goods, arrange the packaging, come up with a name, make booklets. Anything that speaks of professionalism will do.

Do not allow the item to be returned to the store, changed, or declared to be of insufficient quality. You will go broke faster than you make your first million. To understand how to open and continue your promising clothing showroom, note whether you have capital.

Let's say you want to set up a fitting room at your place with subsequent tailoring. First, we take measurements and sew it ourselves and sell it. My clients through word of mouth are increasing, I have a lot of girlfriends. We design new ideas focused on dresses. Motivation is the first million, punishment for not achieving the goal is discarded fabrics. By the way, about them: choose natural materials; there is no need for excess silk and velvet. We will sell for 10,000 rubles, exclusive ones are twice as expensive. To order is even more expensive, since it is individual, not a mass approach.

If you do not take into account utility costs, it will be about 250,000 rubles per month. This does not include the search for clients, targeting shopaholic friends. You can change the target and offer XXL shopping.

Choosing a direction

Directions of work will help you avoid getting lost in your ambitions. They will become a predetermining factor in how the business will be built and what it will be based on.

There are many concepts, but they are all somewhat similar:

Home boutique. A low-cost way to organize the sewing and sale of clothes from hand to hand. The client is offered a product purchased abroad on the Internet with a small markup. Transportation and delivery costs are taken into account.
Atelier with exhibition pieces. A full-fledged shop-atelier, where models of a novice designer are presented. You can buy ready-made or custom-made products. This direction is chosen by those who organize showrooms of little-known artists who have just graduated from the faculty of designers.
Studio with factory models. Here are samples of clothing from famous designers. They have already gone on sale or are just awaiting arrival. New collections are duplicated in the fashion show.
Show room retail sales. A full-fledged boutique offering several brands that no one knows but wants to “get to know”. A risky business, aimed only at results.

Business in the field of creating a show room will always involve the search for a designer who will be ready to offer sketches of models from world brands that can be passed off as an outright duplicate at a discount.

Each product will find its buyer, the main thing is to study supply and demand.

The most difficult task for a retail owner is to find a proven, conscientious person who will always send goods without delay, of proper quality and presentation. Descriptions do not always correspond to the stated characteristics, especially if the Chinese size is much smaller than the Russian and European ones.

You need to start by searching:

Production of clothing and footwear. If you sign a contract with a factory, purchases will be cheaper, but only in bulk.
Private studios and designers - some offer their ideas, which the shopping center will take on. A kind of salesman who needs to replenish stocks, and the designer needs to get fame and a small percentage. Franchising is also used for such purposes. Fashionable clothes quite a lot, but you are the official dealer of this representative.
Online boutiques. There are some citizens who know where to buy discounted goods from abroad. Again, only in bulk.
Production bases are places from where goods are purchased by large retailers and stockists.

If you're lucky, you'll choose several suppliers. Many turn to private seamstresses with their resources, fabric, equipment, and workspaces, so that they can sew several items to order.

Such an offer will only be beneficial to the showroom, since the patterns are no longer classified information.

After purchasing units of goods, a boutique is opened. Only if your show room is presented as a clothing store, equipment will not be required.

In the rest, you need to take care of shelves for presentation and storage of goods.

You will need mirrors and exhibition stands.
Vertical hangers and mannequins.
Fitting rooms and screens for them.
Lighting and LED lamps.
Fitting room lights – we are talking about selective filtering of light.
Warehouse racks.
Upholstered furniture for clients.
Sewing machines for adjusting and repairing clothing.
Kitchen.

This is the initial equipment that must be present.

If the studio expects to have sewing machines, it is recommended to purchase different models. Some are for sewing, others for embroidery or repairs.

At first, you will need to take orders and place clothes. You can fill the shelves yourself, but if sorting is supposed to be for several sizes, models, you need an assistant or time.

Also needed:

Cleaning lady for weekly general cleanliness.
Accountant for business.
Seamstress for repairs or size adjustments, sewing.
Courier when ordering fittings at the client's address.
Packer when purchasing goods through a courier.
Salesperson or venue manager.

Do not forget that at first it will be difficult to cope with all the tasks; you will need an assistant who will guide and support. Some people take relatives and model friends into the support group.

Budget planning should be revised periodically. It is also necessary to calculate the benefit taking into account adjustments.

We are promoting the showroom

An effective but time-consuming method of advertising is promotion through social networks. Business registration should be carried out before the stage of interaction with suppliers. The premises and equipment have already been installed, and advertising the store is bearing its first fruits. It's time to promote.

The media is a large gathering of people, the choice of the audience, natural selection clients. Some people use radio and television advertising. Who finds it easier to organize the mailing of offers, purchases a package of databases with addresses email and telephones. Cooperation is also possible with retailers that are ready to supply goods or demonstrate them through their boutiques.

Ways to attract clients:

It is better to rent exhibition stands in large fashion halls.
Screenings are held at charity events.
Some new products are published on the Internet.

This type of advertising also involves discounts and promotions. The showroom is complemented by an existing website, landing page or short reviews. Advertising is also written on sites where advertising links are sold. A lot of involvement will increase the chances of promotion if you choose the portals and forums you visit.

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