Office etiquette for women. Business etiquette for women is the path to success and achievement of goals. Business woman makeup
Ethics is understood as a set of norms of human behavior, and if we extend this definition to professional area, then business etiquette will consist of the principles of behavior of people engaged in entrepreneurial activities.
What is business etiquette?
From how a person observes the rules and conventions of business etiquette, his image as a businessman depends. Thanks to this, a positive image is formed in the eyes of partners, acquiring the color of personal charm. The principles of business etiquette include:
- Honesty and Integrity. A businessman who has deceived once will no longer be trusted, and his reputation will deteriorate forever.
- Freedom. It is not customary to interfere in the affairs of your competitors and partners.
- Tolerance. In relations with partners, rough edges and conflicts cannot be avoided, but if you behave tactfully and delicately, you can smooth out sharp corners and come to a consensus.
- Justice. This principle of business etiquette is based on the recognition of a person's individuality, an objective assessment of his personal and.
- business culture. That is, every businessman must be a cultured person.
Business Etiquette
The norms of behavior and relationships of people in the workplace are of great importance, because business etiquette is the same secular, but with military elements. Here, subordination comes to the fore, while less importance is attached to age. Here are some of the hard and fast rules:
- “Time is money” is what experienced businessmen like to say, who value punctuality in partners most of all. If a person cannot organize his own time, then how can you build cooperation with him?
- Compliance with trade secrets. An employee applying for a position in a new company and disclosing confidential information obtained at the old place of work will simply be turned away.
- Do business. By career ladder those who work are promoted while others go about their business.
- The basic rules of business etiquette include receiving delegations according to the protocol. It is necessary to know how to properly meet, introduce and accommodate people, taking into account the peculiarities of national traditions.
Business workplace etiquette
A person can be sloppy in everyday life and even see some kind of organization in chaos, but at work he cannot afford this. Business Etiquette in professional activity it is built on order in the workplace, because it is a reflection of order in the head. It is not forbidden to have some of your personal belongings, for example, a framed photograph of the family, but each item should have its own specific place, and in general, they should all be kept in order and clean, because this is the key to productivity and personal comfort.
business correspondence etiquette
business phone etiquette
Talking on the phone is a whole art, and sometimes with one phone call you can solve something that could not be achieved during preliminary meetings or negotiations. telephone etiquette provides for the removal of the handset after the second or third ring. At the same time, the caller begins the conversation with a greeting, introduces himself and introduces the interlocutor to the problem, devoting 45 seconds to this. It can take from 1 to 2 minutes to discuss the situation itself, and 20–25 seconds are allotted for the conclusion. If a final decision has not been made, then it is worth agreeing to call again at a certain time.
Business gift etiquette
Every person has birthdays, anniversaries, other solemn dates, and not only relatives, but also colleagues congratulate him. The etiquette of a business person imposes its own restrictions on this process, but you still need to be able to choose a present for business partners that will allow you to demonstrate attention and respect, gratitude and interest in cooperation. Business etiquette provides for the division of corporate gifts into the following categories:
- Corporate souvenirs - gizmos with a slogan or company logo.
- Printing products - notepads, organizers, pens, posters, etc.
- VIP gifts. Such products are made to order, taking into account the nature, hobbies and other passions of a particular person.
Business etiquette for women
Although gender differences do not come to the fore, they are also taken into account. The basics of business etiquette are such that a man greets a woman first, but if she goes in the company of men, she is the first to greet a colleague walking alone or in the company of another woman. The representative of the weaker sex gives the first hand to the man and you should not expect that someone will open the door in front of her, skipping forward - this is always done by the one who is closer to her, and she pushes the chair herself.
Etiquette in clothes for women
The appearance of a woman is identified with her abilities, so untidiness and unkemptness are unacceptable. A bright flashy image is not welcome as a challenge to society. The ideal choice is a concise color. Business etiquette imposes its own restrictions on many things, the length of the skirt should reach the knees, and a woman is also obliged to wear tights or stockings even in extreme heat. Shoes are welcome with heels at least with a closed toe and heel. Hair should be kept in a neat hairstyle, accessories used to a minimum and matched in harmony with clothing.
Hat etiquette for women
Initially, it was used to show respect and reverence, and later the functions of the hat were revised. The rules of etiquette for women are less strict than those for men. At work, a lady can do her direct duties without taking off her headgear, if this is part of a professional job. The etiquette of business communication provides for the presence in a hat at public events - tea drinking, lunch, during the performance of the anthem and raising the flag. But if the headgear is intended for the cold season, then it is removed indoors.
Business etiquette - manicure
Well-groomed hands are part of the image, which cannot be ignored. Women's etiquette provides for a regular visit to the manicurist. Peeling varnish can spoil the whole impression, so if it is not possible to update it, then the coating must be erased. Nail design should be chosen in concise, discreet colors. All kinds of decor in the form of rhinestones, stucco, etc. are excluded. The ideal option is, which can be reversed. Mixing no more than three discreet shades is allowed.
Etiquette - a woman in a car
A car is no longer a luxury, and transportation in the 21st century with its fast pace of life is a good help. Etiquette for women has not bypassed this aspect. The vehicle must comply social status. Being an ordinary employee and driving to work in a luxurious convertible is not accepted, as well as using an inexpensive car of a successful business woman. It is not customary to get into an elite car while dressed in sportswear, and driving an SUV in an evening dress is also inappropriate.
For woman great importance has a way to get into the car. First, you need to lower the pelvis into the chair, and after that, transfer both legs to the car. Get out of the car in the reverse order: put your feet on the pavement first. If a woman plans to ride in a company car with a driver, it is recommended to take a seat in the back seat diagonally with him. If she is not traveling alone, then you can’t sort things out, swear and quarrel, raise “heavy” topics, and this also applies to talking on the phone. It is also impossible to distract the driver from driving a car.
Business etiquette is equally important for both men and women. In the business sphere, all business, negotiations and transactions are not between a man and a woman, but between business partners. Knowing how to behave in a given situation, the ability to look and speak decently is required of any representative in business. However, in spite of current trend depersonalize a business partner (i.e. ignore his gender), these rules cannot be the same for everyone. That is why there is business etiquette for women.
Why is this needed?
Why is it so important to adhere to the rules of business etiquette in business? The fact is that successful business run by successful, self-confident people. Doing business is much easier and more profitable with strong man, because he inspires confidence, can defend his interests, and hence the interests of his partner. Being in business means being able to show firmness, toughness when circumstances require it.
It is more difficult for a woman, because by nature she is inherent in softness, flexibility, and pliability. However, it is precisely these feminine qualities in the business world that can be mistaken for weakness, which means that partners will either not agree to do business with you, or will try to manipulate you for their own purposes. To prevent this from happening, you need to know how to properly present yourself in this business world, because even your greeting can tell a lot about you.
Communication between partners
Despite the fact that business relationships involve interaction between partners, and not between a man and a woman, showing your culture is still a sign of good taste. No wonder they say that courtesy is the privilege of kings, and if you want to become a king or queen in your field, you need to be able to observe the etiquette of business communication between a man and a woman.
Thus, opening the door in front of a woman and letting her go forward is not a manifestation of your weakness, but, on the contrary, your strength and confidence. A woman should accept these signs of attention with dignity, and not be annoyed about this. After all, this is a manifestation of politeness - a tribute to business etiquette, education, and not an attempt to seduce or flirt. However, even in this case, you need to know the measure: you do not need to worry too much about the lady's comfort. (Can I open the window? Turn on the air conditioner?) By doing so, you will put her in an awkward position. A woman is a full-fledged business partner, and not a capricious girl who, by the will of fate, ended up in this place.
How to look?
Quite strict requirements for the image in the business sphere have been developed for a woman. To achieve success and recognition, a woman must be positioned first and foremost as a leader worthy of respect and trust, and only then as a woman. The first impression of a partner depends on the appearance, and this rule is equivalent for both men and women.
Clothing should not emphasize gender, because in business, a woman can “win” not with her beauty, but with her mind, practicality and knowledge.
business woman clothing etiquette
Fortunately, a woman does not need to puzzle over how to dress for important negotiations and for ordinary labor day. To always look appropriate, while remaining elegant, you should follow these rules:
- Do not combine sports, holiday or evening accessories at the same time with a business style. The image must be solid and consistent with the goal (important negotiations or corporate holidays among employees);
- Open-toe shoes are not allowed (an exception may be shoes with open heels on hot days). The best option is pumps, with low or medium heels. Patent leather shoes are appropriate only for evening wear or a holiday.
- Classic look business woman means a skirt below the knee, an opaque blouse and a jacket. A trouser suit would also be appropriate.
- The modern world is more favorable to color scheme business suit. If earlier only gray, black and white colors were recognized, now a woman can afford to look more bright. (For example, a red pantsuit with a white blouse). However, there should not be too many bright colors, optimally - 1-2 accessories of a brighter color.
- Of the decorations, only 1-2 items should be left. For example, a ring and a bracelet, or earrings and a brooch. At the same time, jewelry should not be bulky or very expensive; it is better to give preference to high-quality jewelry.
To learn more
It is not easy to look according to the situation, to your position, but it is quite possible. In this matter, a woman can be helped not only by her natural intuition and sense of style, but also by specialized literature on this issue. Exists great amount publications and articles on business etiquette. For example, the book "Business Etiquette for Women" by Suzanne Gelbach-Grosser, Jutta Hoffmann was written by women specifically for women, and will help not only create their own unique style of clothing, but also help to understand the motives of partners, their body language, etc.
All this information can be downloaded on the Internet for free, or you can save your time and purchase it at any bookstore.
Ministry of Education of the Russian Federation
Novosibirsk State University of Economics and Management
Department of Social Communications and Sociology of Management
Abstract on the discipline "Ethics of business relations"
On the topic: Etiquette of a business woman
Performed:
3rd year student of group 8211
Ivanova A.A.
Checked:
Martova T.V.
Novosibirsk, 2010
Content
Introduction……………………………………………………………………………………………………………. 3
Chapter 1 Fundamentals of Business Communication……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
- The concept of business communication and its structure……………………………………………… 4
Business communication style……………..…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
The image of a business woman…………………..………………………………………………………17
Conclusion…………………………………………………………………………………………………………31
References………………………………………………………………………………..……………32
Introduction
Business etiquette is the most important side of the morality of the professional behavior of an entrepreneur. Knowledge of business etiquette is the basis of entrepreneurial success. This work discusses the basics of business woman etiquette: manners, appearance, ability to conduct a conversation. Such questions are revealed as: "What to say?", "When to say?", "To whom to say?".
This study is devoted to the study of the role of women in modern business. As you know, in our country the problem of "gender separation" has always taken place, and often developed into discrimination against women, into the derogation of her rights..
However, today the situation has begun to change. Ten years ago, to see a woman driving a car, to put it mildly, was considered a rarity - today women own and drive cars on a par with men. Ten years ago, there were practically no women in the highest political elite - today some of them occupy key positions in the government, political parties; are heads of subjects of the federation. Ten years ago, the concepts of "woman in business", "woman entrepreneur" caused a smile from a simple man in the street, today they command respect.
It must be acknowledged that the world of business is created and run by men. This means that in a tough business world, a woman also needs more determination.
Chapter 1
Basics of business communication
- The concept of business communication and its structure
Business communication is a process in which business information and work experience are exchanged, involving the achievement of a certain result in joint work, the solution of a specific problem or the implementation of a specific goal. The specificity of this process is the moment of regulation, that is, the obedience to the established restrictions, which are determined by the national and cultural traditions adopted in the given territory, professional ethical principles adopted in this professional circle of people. Business communication is conditionally divided into direct (direct contact) and indirect (when during communication there is a certain spatio-temporal distance, that is, letters, telephone conversations, business notes, etc.).
Direct communication has a greater effectiveness, the power of emotional impact and suggestion, while indirect communication does not have such a strong result, certain socio-psychological mechanisms directly operate in it. In general, business communication differs from informal communication in that its process sets specific tasks and specific goals that require a certain resolution, which does not allow us to stop the process of negotiations with a partner or partners in negotiations at any time (at least without certain losses in obtaining information for both parties). In an ordinary friendly one, questions such as specific tasks and goals are most often not raised, so such communication can be stopped (at the request of both parties) at any time without fear of losing the opportunity to restore the communication process again.
Types of business communication:
1. conversations
2. negotiations
3. meeting
4. visits
5. public speaking.
Business communication today penetrates into all spheres. public life society. Enterprises of all types and forms of ownership, as well as individuals as private entrepreneurs, enter the commercial, business spheres of life.
Competence in the field of business communication is directly related to success or failure in every field: in the field of science, art, production, trade. As for managers, businessmen, production organizers, people employed in the field of management, private entrepreneurs, communicative competence, that is, the ability to adequately respond in any situation in the process of communication, for representatives of these professions is one of the most important components of their professional image.
Business communication as a process involves establishing contact between participants, exchanging certain information to build joint activities, establish cooperation, etc.
Service contacts are built on a partnership basis, proceeding from mutual needs, from the interests of a common cause. Undoubtedly, such communication increases labor and creative activity, is an important factor in a successful business.
The ability to behave with people during a conversation is one of the main factors that determine your chances of success in business, office or entrepreneurial activities. The success of a person in his affairs, even in the technical field or the scientific field, is only fifteen percent dependent on his professional knowledge and eighty-five percent on his ability to communicate with people with whom he works. This paper discusses the mechanisms, structure and principles of business communication, without knowledge of which it is very difficult to succeed in business and entrepreneurship.
The structure of business communication consists of five main phases:
1) Start a conversation.
2) Transfer of information.
3) Argumentation.
4) Refutation of the arguments of the interlocutor.
5) Decision making.
The correct beginning of the conversation involves: an accurate description of the goals of the conversation, the mutual introduction of the interlocutors, the name of the topic, the presentation of the person conducting the conversation, the announcement of the sequence of consideration of issues.
At the end of the conversation, the procedure should be reversed: the leader of the conversation takes the floor and ends it with an appeal to the interlocutor.
The effectiveness of negotiations, the degree of mutual understanding with partners, employees, the satisfaction of employees with their work, the moral and psychological climate in the organization depend on how competently business communication is built. Almost all business problems are in one way or another related to communication - the process of transferring ideas, thoughts, feelings, bringing them to understanding by other people. Managers spend an average of 80% of their time on various types of communication.
Understanding the processes of information transfer, the patterns existing in these processes, the development of skills for effective interaction with people are necessary for a manager of any level. Today, an experienced leader spends most of his time not on solving financial, technical or organizational problems, but on solving psychological problems that arise in the process of communicating with subordinates, colleagues and superiors. Knowledge and skills in the field of communication are necessary not only for managers, but also for any of us, because through communication a person organizes and optimizes his production, scientific, commercial, educational and any other activity. Communication allows you to solve not only the issues of the organization, but also the problems of its employees.
Principles of business communication.
Principles are abstract, generalized ideas that enable those who rely on them to correctly shape their behavior, their actions, their attitude to something.
The principles of business communication provide a particular employee in any organization with a conceptual ethical platform for decisions, actions, actions, interactions, etc.
First principle: The central position of the so-called gold standard is generally accepted: actions that you would not want to see in relation to yourself.
Second principle: Fairness is needed in giving employees what they need to official activity resources (cash, raw materials, material, etc.)
Third principle requires mandatory correction of an ethical violation, regardless of when and by whom it was committed.
According to fourth principle, called the principle of maximum progress, the official behavior and actions of an employee are recognized as ethical if they contribute to the development of the organization (or its divisions) from a moral point of view.
The logical continuation of the fourth principle is fifth principle- the principle of minimum progress, according to which the actions of an employee or organization as a whole are ethical, if they at least do not violate ethical standards.
Essence sixth principle in the following: ethical is the tolerant attitude of the employees of the organization to the moral principles, traditions and other things that take place in other organizations, regions, countries.
Seventh principle recommends a different combination of individual relativism and ethical relativism with the requirements of universal human ethics.
According to eighth principle individual and collective principles are equally recognized as the basis for the development and decision-making in business relations.
Ninth principle reminds you that you should not be afraid to have your own opinion when solving any official issues. However, nonconformism as a personality trait should be manifested within reasonable limits.
Tenth principle- no violence, i.e. “pressure” on subordinates, expressed in various forms, for example, in an orderly, command manner of conducting an official conversation.
Eleventh principle- the constancy of the impact, expressed in the fact that ethical standards can be introduced into the life of the organization not by a one-time order, but only with the help of ongoing efforts on the part of both the manager and ordinary employees.
Twelfth Principle- when exposed (on a team, on individual employees, on a consumer, etc.), take into account the strength of possible counteraction.
Thirteenth Principle consists in the expediency of advancing trust in the employee's sense of responsibility, in his competence, in a sense of duty, etc.
Fourteenth Principle strongly recommends striving for non-conflict.
Fifteenth Principle- freedom that does not restrict the freedom of others.
Sixteenth Principle can be called the principle of promotion: the employee must not only act ethically himself, but also contribute to the same behavior of his colleagues.
The seventeenth principle is: Do not criticize a competitor. This refers not only to a competing organization, but also to an "internal competitor" - a team of another department, a colleague in which one can "see" a competitor.
The principles of business ethics should serve as the basis for the development of each employee of any company of his own personal ethical system.
- Business communication style
Thus, the ability to behave properly, i.e. observance of etiquette has now become one of the most important conditions and ways to get ahead and maintain leadership in business. In other words, firmly grasp that the observance of business etiquette is one of the elements of professional strategy.
One of the most important aspects of etiquette is correct business communication. Business communication is an art that allows you to get in touch with business partners, overcome personal prejudices, rejection of one or another counterparty, and achieve the desired commercial result. Business communication is understood as any communication that contributes to the solution of commercial problems.
Business communication is a necessary part of human life, the most important type of relationship with other people. The eternal and one of the main regulators of these relations are ethical standards in which our ideas about good and evil, justice and injustice, the rightness or wrongness of people's actions are expressed. And communicating in business cooperation with his subordinates, boss or colleagues, each one in one way or another, consciously or spontaneously, relies on these ideas. But depending on how a person understands moral norms, what content he puts into them, to what extent he generally takes them into account in communication, he can both make business communication easier for himself, make it more efficient, help in solving tasks and achieving goals, and hinder this communication or even make it impossible.
Communication is the process of interaction between social actors: social groups, communities or individuals, in which there is an exchange of information, experience, abilities and results of activities. Communication acts as a way of being of society and man. It is in the process of communication that the socialization of the individual and its self-realization take place. According to Aristotle, the ability to enter into communication distinguishes a person from "underdeveloped creatures in the moral sense" and from the "superman". Therefore, "one who is not able to enter into communication or, considering himself a self-sufficient being, does not feel the need for anything, no longer constitutes an element of the state, becoming either an animal or a deity."
There are a number of rules, the implementation of which allows you to set the interlocutor (regardless of his / her gender) to a business style of communication.
Pose:
During business negotiations and meetings, the posture should be both sufficiently free and restrainedly taut. A woman huddled on the edge of her chair, convulsively clutching her purse, shows stiffness, embarrassment, self-doubt with her whole appearance. Too loose a posture can be perceived as evidence of your swagger. It is better to sit straight and gesticulate freely within the so-called intimate zone with a radius of about 45 centimeters around the body. It is better not to keep the bag on your lap, but to put it or place it next to you.
Sight:
It is necessary to look kindly and attentively into the face of your interlocutor, showing that you are interested in what he says. At the same time, if you have a business relationship with your interlocutor, then direct your gaze to the upper part of the face, just above the eyebrows, and occasionally look into the eyes to indicate attention (a long gaze into the eyes can cause your interlocutor a feeling of discomfort). During emotional communication, the gaze automatically moves from the eyes to the lower part of the face - this is immediately felt.
Voice:
The features of your voice also matter in communication. If you have a high voice, at least try not to make it shrill, as in this case you can make the interlocutor have an irresistible desire to close his eyes and plug his ears. The high timbre of the voice is very annoying and tiring, it is associated with tension or addiction. Therefore, try to make your voice chesty and pleasant by lowering it as much as possible. But do not speak too softly and uncertainly. Too loud, deafening voice is also bad.
Speech rate:
The measured pace of speech is best perceived when you allow yourself to make small pauses, showing that you are considering what you have heard before answering something. Immediately there is a feeling that you are a “reasonable person”. It is undesirable to speak too quickly, flooding the interlocutor with information flows. He may not immediately understand what such a grandiose project you are telling him about, and he may interrupt you and ask you to repeat it all over again. You will lose time, and most importantly, make it clear that you are a small, dependent person and are trying to say everything as quickly as possible before you are kicked out. An increased rate of speech is always associated with dependence and frivolity. And if you speak too slowly, then tire your interlocutor: he already understands everything, and you still finish the phrase.
Handshake:
In business and political circles, it is customary to shake hands. A handshake is a traditionally male way of greeting. For most women, it causes mild discomfort, since she does not know in advance whether her hand will be shaken vigorously as a party mate or will try to kiss. In order to avoid confusion and awkwardness, it is better to give a hand neither in a vertical plane (as for a shake), nor in a horizontal one (as for a kiss), but in an intermediate position at an angle to the plane. The handshake should be concise and energetic enough.
Behavior:
Don't fuss - it makes a bad impression anyway. If, coming to a business meeting, you quickly seep into the office, say hello quickly, fussily hand over some important documents, while dropping something, then consider yourself lost. It is much better to enter without haste, having calmly greeted each other, and ask where you can sit down. Do everything without fuss, excessive frequency in plasticity, speech, facial expressions. In a word, act as if you are a chic, luxurious woman and can afford to take your time. Sit down smoothly, slowly take objects, raising them as if they were alive, speak calmly - this will undoubtedly make a good impression on your interlocutor. Be friendly, open, restrained in emotional manifestations, do not show excessive assertiveness and self-confidence.
Gesticulation:
Here, as in many other things, the golden mean is good. Gesticulation should be in proportion to the rhythm of speech and approximately correspond to what you are talking about. The more formal the communication, the more restrained the gesticulation should be. But at the same time, its complete absence is perceived as stiffness. Avoid neurotic gestures that indicate your embarrassment and nervousness: picking in your ear, under your nails, scratching, adjusting your clothes, hairstyles. Most people are not even aware of how important gestures are in a conversation. A gesture can tell us much more information about us than we want. Gestures too often give us away and the unwise use of some gestures sometimes leads to an undesirable result. Therefore, in order to win over the interlocutor, use in a conversation suggestive gestures that allow you to see your palms. This is evidence of your openness. But negative, pressing gestures should be avoided. By decisively cutting the air with your palm, you can cause an unpleasant feeling in the interlocutor that they do not want to agree with him on anything. Also forget for a while the rejecting gesture with the palm: “One minute! I haven’t said everything yet!”, thus showing that you want to continue your wonderful monologue, and let him listen. For the interlocutor, this gesture will cause the feeling that you do not want to talk to him, and increase the distance between you.
Distance:
Now let's talk about the distance established between people in any business conversation. Each person, depending on personal emotionality, determines the distance suitable for this case. Emotional people seem closer and more understandable, constrained and restrained move the interlocutor to a greater distance. Live facial expressions speak of reducing the distance, when they play with eyebrows, squint, smile, lively intonations, relaxed poses. As soon as the interlocutor wants to increase the distance, he immediately stretches himself, turning his face into an impenetrable mask, and begins to broadcast in the impassive voice of a loudspeaker or television announcer. If you consciously want to increase the distance, just start calling the interlocutor by name and patronymic more often than necessary. In general, it is necessary to mention the name of the interlocutor in a conversation from time to time. If you talk to a person for two hours in a row and never call him by name, he may suspect that you have completely forgotten who you are talking to. The use of bureaucratic, cumbersome, or outdated verbal constructions such as "of course," "definitely" causes bewilderment, increases distance, and indicates a rather cool attitude. Therefore, you should always try to take into account a lot of nuances in relationships, playing with which you can find the optimal communication style that suits both interlocutors.
It must be remembered that there are no trifles in business relations. For business, etiquette means a lot. Clothing, behavior of an entrepreneur, manager - this is his calling card. They begin to make up an idea about the guest in advance, collecting information about him. The sources of information are the behavior of a businessman on the way to the place business meeting, behavior in the hotel, during the meeting itself. Remember, you are surrounded by people everywhere who study you with varying degrees of partiality.
- business woman image
The Jewish high priests wore purple clothes, symbolizing people about their own, serving God, since in those days purple was considered the color of blood and sacrifice.
And today, as at all times, in the modern, business world, a well-created image provides a person with a positive attitude of the environment, which contributes to his successful business life.
It is the business image that allows you to create the first impression of a person. Such an image in this case is its trademark, its external sign. The more attractive he is, the higher the professional authority of a businessman and the public reputation of a politician.
Today, professional and political skill alone does not ensure the successful implementation of commercial and political projects and does not create a worthy reputation in business circles. To do this, you need to be able to win over the audience, customers and clients, that is, create your own unique business image.
A business image is the idea that you create about yourself as an external reflection of your personality and as an indicator of your business and purely human qualities. The more successful it is, the higher your professional and political authority, the easier it is to find a common language with others and win their recognition and due respect.
You may know all of Carnegie's books by heart, but a stain on a skirt or too bright lipstick will negate all your attempts to influence a business partner. You can be seven spans in the forehead and very well versed in the subject of your business, but charming curls will be a stumbling block on your way up the corporate ladder. While knowledge and application of at least the basic laws of business image and business etiquette can turn you into a true business woman (of course, if you have a certain amount of business acumen).
First of all, the structure of the image includes external meaning-forming features, that is, the values that a person brings to the world and others:
1. The appearance of a business person or his portrait characteristics:
- physical data;
costume (clothes, shoes, accessories);
hairstyle and manicure;
manner of behavior and speech;
gestures and postures;
look and facial expressions;
voice features;
smell coming from a person.
2. Socio-role characteristics:
- reputation (public opinion about a person, based on the history of his life, personal achievements and merits);
etc.................
Etiquette of a business woman. And what is meant by this?
\\ Secretarial business. -2004. -#5. - P.52-55.
Create an image of a confident person
Four basic rules of the code of conduct
Rules of greeting and introduction for women
Behavior of business women
Criteria for choosing clothes
Modern business woman wardrobe
Accessories, hairstyle, makeup
A few tips for the "boss in a skirt"
6) don't let fashion dictate the length of your skirt;
7) do not take off your jacket at work;
8) do not wear glasses in trendy frames;
9) drink moderately at cocktails and formal dinners;
10) do not buy clothes for work in a hurry.
Eight rules “always” when choosing business clothes:
1) wear a suit with a skirt during working hours;
2) sew a new suit, taking into account the specifics of the work;
3) wear simple shoes with medium heels (4-5 cm);
4) wear flesh-colored stockings;
5) wear a coat and plough, covering a skirt or dress;
6) use a good pen;
7) when traveling on weekends, wear good quality sportswear;
8) before you get dressed, think about who you will meet and what you will need to do.
A woman, of course, enjoys much more freedom in choosing the style of clothing, texture and color of fabric than a man, whose clothes in most cases are of the same cut. This provides a woman with more opportunities to choose such styles of clothing that best suit her individual tastes and fit the features of her figure. At the same time, it must be remembered that a good style of clothing should emphasize the corresponding beauty of the forms and correct the existing figure flaws.
A conservative suit has been and remains the main item of a business woman's wardrobe. There are five types of suits:
The suit of the first type is a traditional attribute of the wardrobe. It imitates the colors and design of a men's suit, the jacket can be with or without lapels. A jacket with lapels is suitable for working in a company that is dominated by men, a jacket without lapels is good in all occasions. If you are going for an interview at a firm, business area who is unfamiliar to you, the color of the suit with a jacket without lapels should be dark blue or gray;
The costume of the second type is distinguished by a bright color - red, purple, crimson, violet or a spectacular pattern. It can be made of fabric in a large herringbone or with a pattern in the form of a large cell;
The suit of the third type is a stylish, professional model. Various color shades and cuts create an image that symbolizes the softness and femininity of a business woman. The suit jacket of the third type is worn, as a rule, without a blouse;
The fourth type includes exquisite costumes in pastel colors (pale yellow, creamy white), the sophistication and femininity of which are emphasized by small velvet collars, original trimming of the neckline or sleeves. It is believed that such costumes are appropriate only in the warm season;
The fifth type of conservative cut suit is preferred by successful business women. It can be dark plum, maroon, etc., its elegance, impeccability are indispensable when working with the most high-ranking persons.
It should be noted that the division of costumes into five types is rather arbitrary and does not reflect their actual diversity. The type of clothing should be determined based on the situation. Of course, it's good to have all five types of suits in your wardrobe, but for many women, this luxury is not available. Those who want to do business for a long time and seriously should purchase at least two or three models that complement each other. For example, a stylish professional suit pairs well with a suit for success, while well-chosen accessories can make a conservative model fashionable.
It should be borne in mind that men and women evaluate a business suit differently. Studies show that men like a suit more for success because women look more competent in it, men over 55 prefer a traditional suit with lapels. The second type of suit has become almost a uniform, as it is always popular with women - office managers. The plaid suit gives the illusion of increased height. Using saturated and bright colors, a woman of small stature is able to attract attention and look confident. The wrong choice of shade or size of the picture can emphasize the lack of taste or failure. And although a woman dressed in such a suit seems to be spectacular, a man may perceive her differently.
Loose skirts are recommended rather than tight-fitting skirts that would not stretch as much when walking or sitting. For spring and summer, a light suit is needed. Recommended colors: ivory, taupe, taupe. The lighter the suit, the better tailoring it should be. Any woman, regardless of her natural features, can wear a grayish-beige or grayish-brown suit.
A red suit should be in the wardrobe of every working woman (or at least a red jacket as an addition to skirts). Gorgeous neutral color - purple, and dark juicy shades, such as purple tones. Purple can also be worn by almost any woman.
Accessories and additions to clothes have a great influence on the formation of style. Let's stop at least on a bag that can say a lot about the hostess.
It is believed that a large bag is characteristic of an active nature with a broad outlook and increased efficiency. Usually such a bag is easy to open and has many compartments.
An elegant bag is worn by refined natures, devoting a lot of time to their appearance and toilet. Although they go to work, they devote most of their time to extraneous conversations.
A miniature handbag without a handle (analogous to a cosmetic bag) is worn by reserved and organized persons. Keys, cosmetics, a notebook, a pen, a trifle are put in it.
The diplomat is worn by women who seek to emphasize their seriousness and receive a certain moral satisfaction from it.
Shoes and gloves are selected for the bag, matching both in color and material.
A business woman should not wear expensive jewelry at work; a few pieces of jewelry are enough in the office. But jewelry must be used only of high quality.
The hairstyle of a business woman should be relatively compact. In a working environment, intricate combinations are undesirable. It is not recommended to dye your hair in a bright, trendy color - this harms business credibility. Hair color should be in harmony with the color of the skin and eyes. Medium length hair is considered the most suitable for a business woman.
A business woman should always look cheerful, decisive, self-confident. It can help to make that impression. cosmetics. Make-up should be inconspicuous and, of course, in harmony with hair color, cut, eye color, face shape. With perfume, like makeup, it is important not to overdo it. The smell of your perfume should not be felt at a distance of more than 45 cm. Business women are advised to use French perfumes from reputable companies. The owners of such spirits are considered by male business partners to be smart and attractive ladies.
A woman leader, in general, is faced with many ethical issues, especially one that just got into a management position.
How can a woman - a young leader build her relationships with the team? Swedish psychologists conducted a special mass survey of a large number of "chiefs in a skirt." As a result, a number of tips were formulated on how to be an “ideal boss”. Here is some of them.
Power - this is something that should not be trumped up, much less abused. Use it at the appropriate moments, but very economically and moderately, preferably in a positive direction, that is, in the interests of subordinates.
Towards predecessor and what he has done is testing your tact. Try, without attracting attention, to collect information about what kind of person he was and how subordinates treated him. But the information received is for your personal use only. Never criticize the previous owner of your chair. On the contrary, if any of the “legacy” he left deserves approval, do not hesitate to emphasize it on occasion.
Solution may be required of you already on the first day of work in a leadership position. Don't panic if you don't know what to decide. Consult with the nearest assistant or veterans of the firm. It is impossible to know everything at once. It is not shameful to make the first decisions after consultations.
Don't be afraid to ask for help. Employees are not only subordinates and performers, but also partners. Don't be afraid to trust them independent work. Don't be ashamed to admit that you don't know something. Such confessions do not repel subordinates, but, on the contrary, increase their role and trust in you.
Initiative - very valuable quality for any boss. Don't expect too much from others. Demand more from yourself, and always treat the initiative of your subordinates with benevolence and sincere interest.
In your office may be purely individual items. It is quite acceptable to feel a woman's hand. Do not be afraid that you will be condemned for office female comfort. A vase of flowers or bright curtains on the window are quite acceptable. The study, of course, is not a boudoir, but not a monastery either, and bright little things are always pleasing to the eye, tired of the monotony of the official situation. Let your workplace does not resemble the workplace of a man, but there is no place for typically female items.
What color should the walls be? office? The color of walls, furniture, office equipment (as well as your clothes) can cause pleasant and unpleasant feelings, it can determine your prevailing emotional mood.
White is the ideal color, the color of dreams. It does not repel anyone, but it does not carry information either.
Black is a symbol of uncertainty and a gloomy perception of life. If the clothes are constantly dark, they may think that you are unhappy, prone to depression, doubt your abilities.
Gray color is loved by sensible and distrustful natures who think for a long time before deciding on something. This color is also preferred by those who are afraid to “stick out”.
The blue color “speaks” of modesty, melancholy. People who are prone to blue get tired quickly. It is extremely important for them to feel the confidence and benevolence of others. A person who does not like this color usually tries to give the impression that he can do everything, but in his soul he is not sure and withdrawn.
Green color is liked by people who are looking for a way to assert themselves and are afraid to fall under the influence of others. Anyone who does not like this color is afraid of everyday problems, tries to get away from all difficulties, not to overcome them.
Red is the color of passion. He is loved by a brave, strong-willed, domineering person. However, sociable types also like it. People who are irritated by this color are very loyal and stable in their relationships, but they have an inferiority complex, they are afraid of quarrels, they are prone to solitude.
Brown color is preferred by those who are firm and confident, appreciate traditions and love family. Those who do not like this color are prone to pride and selfishness, these people are secretive and hardly go to frank conversations.
Yellow color characterizes calmness, ease in relationships and intelligence. People who prefer this color are sociable, curious, bold, easily adapt to conditions, like to please and attract attention. To whom he is unpleasant - he is concentrated, pessimistic, hardly makes new acquaintances.
Of course, this tonal rainbow does not exhaust real tones; halftones, a mixture of different colors, give the best effect. But it is important to emphasize once again that the color of your clothes, walls and all the furnishings in the office can tell a lot about the hostess.
In my office host guests personally, of course, as far as possible. As a boss, you are more personable than a male deputy. Sometimes someone's visit to the company may start at the wrong time, when you are very busy - there's nothing to be done. Under normal conditions, remember: contacts with people enrich and develop, do not avoid them.
Be always friendly, welcoming, open and friendly. Unless absolutely necessary, do not emphasize your superiority in one area or another: this does not arouse the sympathy of others. Everyone already knows that you are the boss and somehow deserved your appointment.
No need to exaggerate femininity for show, but there is no need to mask either. You are by nature different than a man, and therefore do not learn from him to manage. Do not adopt the dry, paper language of men, male gestures and manners. Be consistent in maintaining your femininity, and you will be successful.
It is unacceptable to pour out anger on subordinates. It is impossible to conduct a conversation abruptly, in a scandalous tone. But sincerity and truthfulness of emotions are highly desirable. Therefore, if you really have a reason for dissatisfaction, do not hide it. It is always better to express your displeasure to someone in the appropriate form than to suppress it in yourself and accumulate hostility.
Remember that it is impossible to please everyone. There will always be at least one detractor. Don't be upset about this. But never use your superiority in office and do not take revenge. Vengeance - repulsive character trait, it will only bring new enemies.
A new post at first requires a lot of effort, then it will become easier to work. At the same time, you should not give up your personal life and neglect the interests of the family. Don't sit in your office at night. Subordinates do not like bosses who try to emphasize their diligence, measured by hours spent in the office.
Summarizing all of the above, it can be noted that compliance with the rules of etiquette allows a business woman to establish and maintain good relations with subordinates, colleagues and business partners.
We spend a third of our lives at work. And sometimes we don’t even notice how much business success and career advancement depend on our behavior, demeanor and ability to behave. Yes, yes, not only the mind, ingenuity, experience and professional quality influence the attitude of superiors, customers, customers or business partners. Much is determined by the reputation, which is precisely the sum of the implementation (or non-compliance) of the rules of business etiquette. Statistics show that 70% of transactions and negotiations fail precisely because of the inability to behave in certain situations, non-compliance with the rules of business communication. But these rules are quite simple and will help win over another person, avoid mistakes or smooth them out in accessible, generally accepted ways.
Business etiquette includes oral communication, as well as telephone conversations, e-mail. Moreover, it must be borne in mind that the rules of conduct at a meeting and at a meeting in an informal setting may differ, but nevertheless, they are subject to the general code business ethics. There is also such a thing as a corporate style of behavior. But even certain requirements put forward to employees by some companies almost never run counter to the following general rules business etiquette:
As you know, only the high authorities are not late, but only the high authorities are late. In all other cases, being late causes a sharply negative attitude on the part of colleagues, clients and partners, since they delay work or negotiations and indirectly indicate that a person who does not come at the appointed time cannot be relied upon.
2. Know how to time
When planning your time, take into account the problems that may arise in the process of performing certain tasks. If you are constantly in a hurry and jumping from one issue to another without completing the matter, then the risk of making a mistake increases markedly. As a result, colleagues, management and clients may doubt your competence and serious approach to work.
3. It is better to remain silent than to say too much
In this case, we are not talking about trade secrets, but about informal conversations. Work is not a place for personal conversations. Such conversations easily become the subject of gossip and are more likely to spoil the microclimate in the team than to make it more sincere.
4. Decorate your workplace
Photos, postcards, calendars, a cup and a saucer, flowers, soft toys, etc., of course, are very uplifting, but they do not always correspond to an office setting. Therefore, in the workplace it is better to limit yourself to the items necessary for work. Well, one or two knick-knacks will be quite enough so that colleagues do not consider you too pedantic.
5. Dress appropriately for your surroundings
There is a lot of controversy about the importance of a dress code. There are also plenty of tips on how to dress in the business world. In general, suits and skirts / trousers with blouses (strict and opaque), closed shoes, stylish and discreet jewelry are welcome; not welcome - tight-fitting, open bright outfits that cause accessories and sandals. The main rule of business style in clothes is this - clothes should be chosen with taste and correspond to the ideas about the dress code that is accepted among your colleagues or partners.
6. Follow the chain of command
In some companies, the appeal to "you", in the American manner, is accepted. But when communicating with clients or representatives of other organizations, it is recommended to communicate only on “you”. At the entrance of a client or superiors, it is customary to get up from your seat. But when solving business issues with colleagues, in order to save time, it is not necessary to get up from the workplace.
7. Remember names and surnames
Not knowing the names and surnames of colleagues and clients is extremely ugly. But it is even worse, not remembering them exactly, to call a person by someone else's name. If you forgot the name of the interlocutor, it is better to apologize and ask him about it. Well, when meeting with a delegation, it is simply necessary to prepare in advance: learn not only the names and surnames, but also the positions of the people with whom you will meet.
8. Write well
A letter written in literate language evokes much more positive emotions than a clumsy, misspelled message. Often on how correctly, interestingly and even skillfully done business proposal, the chances of concluding one or another contract also depend. Always sign letters and, if possible, include the address and phone number of the company you represent in your signature.
9. Be brief
Before you call or write a letter, think carefully about what exactly you want to communicate. Your information should be as concise and clear as possible - save someone else's time, and in return people will save yours.
10. Don't be afraid to ask again
Sometimes telephone conversations greatly spoil the quality of communication. If you didn’t hear or misunderstand something, it’s better not to remain silent, but to politely ask again even if. If the telephone connection is completely hopeless, ask the interlocutor to call back (if he called himself) or dial his number. When talking on the phone, remember that the one who started it should end the conversation.
11. Greeting
It is accepted that the first greeting at the meeting is pronounced by the subordinate, and the hand is given by the superior. executive. If you are meeting with a client on “your territory”, you yourself should be the first to extend your hand when meeting and parting. In business circles, it is customary to shake hands, regardless of gender. The only exceptions are informal dinners, where a man can kiss a woman's hand.
12. Exchange business cards the right way
Hold Business Cards in perfect order - they form an opinion about both you and the company you represent. Handle other people's cards very carefully, do not allow yourself to casually stuff them into your purse or pocket immediately after they have been given to you, do not crumple or twist business cards in your hands. Never impose your business card! If you were handed a business card, the rules oblige you to hand over your own.
13. Be businesslike
During business meetings and negotiations, it is very important to demonstrate a businesslike attitude with all your appearance. Keep yourself confident, but not defiant, do not cling to stationery, a business card or purse, sit on a chair as a whole, and not on the edge. Do not slouch, do not pinch and do not lower your head down - your posture should be moderately free and moderately restrained. You should not sit cross-legged with your arms crossed on your chest or fingers clasped - such a position causes distrust and indicates your unwillingness to dialogue.
14. Look
Try to look your interlocutor in the eye. However, it is important not to overdo it here: the gaze should not be fixed, and one should not linger on a person for more than a few seconds.
15. Do not use "feminine" tricks
Do not flirt during business negotiations, do not straighten the folds in your skirt, do not pull your hair. Men who are insensitive to your charms will consider you frivolous, frivolous and will beware of doing business with you. The one who instinctively follows your lead and agrees with what he was not really going to agree with, will later probably reconsider his decision and is unlikely to maintain a good attitude towards you.
16. Speak clearly
17. "Good" and "bad" words
As studies have shown, the words and phrases “nothing”, “always” and “make a mistake” cause people to negative emotions, therefore, in negotiations, and in general in business communication they are best avoided. But such concepts as “experience”, “achievement”, “active”, “impulse”, “planning” and “personal” should be used as often as possible.
18. Be polite and reserved
Even in the heat of a discussion, never interrupt your opponent, know how to listen, respect other people's opinions and try to understand a different point of view. Don't get irritated and don't let emotions take precedence over the subject of discussion, otherwise you will not only spoil the impression of yourself (and the company you represent), but also derail the negotiations.
