Social roles in communication business etiquette. Ethics of business communication: rules, norms and basic principles. What specific benefit from the proposed solution should be expected for your company? Which one is for a partner

Any act of business communication, determined by the factors discussed above, can be represented as role behavior. Not being able to elaborate on the theoretical aspects of problem 1,

1 See, for example: Shibutani T. Social Psychology. - M-: Progress, 1969.

We highlight only the most important points.

"Role" - it is a way of behavior set by society. It consists of two variables - the basic psychological attitudes of our "I" and the expectations of other people. It happens that during one day a business person has to "play" several roles: leader, colleague, subordinate, negotiating partner, etc. In all cases, the prerequisite for success is not only a comprehensive and in-depth analysis of the business situation, but also a readiness for success, due to the state and orientation of our "I". The only limitation that is imposed on us is our inability to recognize the unlimitedness of our possibilities. At the same time, no effort is needed to come to terms with defeat, lazy contemplation of our own failures. Most people live their whole lives without using the possibility of complete control over their own feelings, not realizing that this is the only thing that is subject to our will.

Therefore, it is necessary to constantly develop positive thinking. A positive perception of reality means that we should focus our efforts on solving the problems we face, and not complain about their existence. The winner "bites" into the problem, while the loser tries his best to get around it, but constantly bumps into it. There are only two types of problems: problems that we can solve and problems that we can't do anything about. What is the point, for example, of worrying about your appearance or your height? Positive thinking involves the rejection of fruitless complaints about far-fetched and not yet existing difficulties. It is all the more unproductive to envy others - it is better to rejoice at their progress and ask them for advice on how we can succeed in our activities.

The basic psychological attitudes of our "I" are formed as a result of fixing the most frequently repeated reactions, positive or negative, to the people around us. They include both self-assessment and our assessment of those with whom we associate. People who have a negative attitude towards themselves tend to accumulate negative impressions of their own personality throughout their lives. Those who feel positive about themselves tend to gradually accumulate and increase positive self-image.

There are four types of settings in relation to the surroundings 1:

1 For details, see: Moeller K., Hegedal P. Quality service through personal Development. - M.: Manager service, 1992.

"I AM good - you're good." This is the most moral and productive setting, since in most cases we are harmed not by intent, but by thoughtlessness, due to our Moral immaturity. People with this mindset know their worth and expect others to give them credit. They work and cooperate constructively. These are the "winners", they "win".

"I'm good - you're bad." This attitude is typical for those who are not capable of creative self-affirmation. They push the responsibility for their problems onto others and, in case of failure, try to find a scapegoat among colleagues or subordinates, to take out their annoyance on them. In this case, the imaginary self-affirmation occurs at the expense of humiliation of others, which is immoral and unproductive.

"I AM bad - you're good." This attitude is typical of people with an inferiority complex who feel powerless compared to others. They often tend to avoid close contact with others or stick like parasites to strong personalities. Often such people are in a state of depression.

"I AM bad - you're bad." This attitude leads to the self-decomposition of the personality, gives rise to a sense of hopelessness and loss of interest in life. People with this mindset are easily irritated, severely depressed, and unpredictable. They go around in circles and get nowhere.

It is rare that anyone adheres exclusively to one of these four attitudes, but one of them, as a rule, dominates. Therefore, it is especially important, constantly working on oneself, to consciously and purposefully strive to strengthen the feeling of "everything is in order", to overcome the negative attitude towards others and oneself.

And, in conclusion, I would like to recall the words of an ancient prayer:

"Lord! Give me the strength to change what I can change, give me the courage to endure what I cannot change, and give me the wisdom to distinguish one from the other!"

Review questions

1. List the factors that determine human behavior in business communication.

2. How is our "I" formed and what is its role in communication?

3. What is the macro- and microenvironment of a personality?

4. Tell us about the features of social stereotypes, methods of manipulating them in business communication.

5. Name the techniques for breaking stereotypes in the process of establishing informal relationships.

6. What is the essence of "positive thinking"?

7. List the basic psychological attitudes of our "I" in relation to others.

Literature

1. Asmolov A.G. Psychology of Personality. ~ M.: MGU, 1990.

2. Bueva L.P. Social environment and personality consciousness. - M.: MSU, 1968.

3. Carnegie D. How to win friends and influence people. M .: Center "Russian Troika", "Comet", 1990.

4. Kozlov N.I. How to treat yourself and other people, or practical psychology for every day. - M.: New school, 1994.

5. Kon I.S. Sociology of personality. - M.: Politizdat, 1967.

6. Kuzmin E.G., Semenov V. E.(ed). Social Psychology. - L.: LGU. 1979.

7. Well practical psychology, or How to learn to work and succeed. - Izhevsk, 1996.

8. Moeller K., Hegedal P. Quality service through personal development. - M.: Manager service, 1992.

CHAPTER 5

PSYCHOLOGY OF COMMUNICATION

No matter how they called a person: homo sapiens (reasonable person), and homo fuber (producing person), and homo eludens (playing person). It seems that with no less reason it can be called homo communicans - a person who communicates. Russian thinker Petr Chaadaev(1794-1856) wittily remarked: "Deprived of communion with other creatures, we would pluck the grass, and not reflect on our nature." one

1 Chaadaev P.Ya. Full coll. op. T.I - M.: Nauka, 1991. - S. 385.

And he was right, because the natural way of a person's existence is his connection with other people, and the person himself becomes human only in communication.

5.1. Communication and business communication

Although human communication has always been the basis of social existence, it became a direct object of psychological and socio-psychological analysis only in the 20th century.

In psychology communication is defined as the interaction of two or more people, consisting in the exchange between them of information of a cognitive or affective-evaluative (emotional-evaluative) nature 2 .

2 See: Psychological dictionary. – M.: Pedagogoka, 1973. S. 228.

The simplest communication model can be represented as follows:

From 1 With 2

Note that both an individual and a group can act as subjects of communication. If we consider what and why people communicate, and identify all possible functional situations, it turns out that there can be four 3 such situations:

3 See: Kagan M.S The world of communication. - M.: Politizdat, 1988

The purpose of communication is outside the very interaction of subjects;

The purpose of communication is in itself;

The purpose of communication is to introduce the partner to the experience and values ​​of the initiator of communication;

The purpose of communication is to introduce him (the initiator) to the partner's values.

We will be interested only in the first type of communication - business communication, those. communication that has a goal outside itself and serves as a way of organizing and optimizing one or another type of objective activity: industrial, scientific, commercial, etc.

Any common business involves communication and interaction of participants as a necessary means of ensuring its effectiveness.

In business communication, the subject of communication is a business:

A business

Industrial interaction may not be inherently communication in the event that another subject acts as an object. For example, with a rigidly authoritarian leadership style, the relationship of the boss to the subordinate acts mainly as the relationship of the subject to the object. In this case, the form of relations is discipline - the principle of strict regulation of the hierarchical comparison of the manager and the controlled. It is clear that the controlled is deprived of freedom of action, that the right to make a decision is granted to the controlling subject, and therefore the connection between them is asymmetric, monological, and not dialogical.

Features of business communication lie in the fact that a partner in business communication always acts as a person, "" significant for the subject;

communicating people are distinguished by good mutual understanding in matters of business;

The main task of business communication is productive cooperation.

The pragmatic J. Rockefeller, well understanding the importance of communication for business activities, said: “the ability to communicate with people is the same commodity bought for money, like sugar or coffee. And I am ready to pay for this skill more than for any other commodity in this world." one

1 See: Rogozin Yu.P. Secrets of communication. - M.: Knowledge, 1991. - S. 5.

But what does it mean to be able to communicate? This means being able to understand people and, on this basis, build your relationship with them, which implies knowledge of the psychology of communication. In the process of communication, people perceive each other, exchange information and interact. This chapter proposes an analysis of communication in the unity of its three sides: communication as perception, communication as communication and communication as interaction.

social roles. In business communication, especially in the interaction of managers and subordinates, the following methods of influence are used: encouragement, criticism, punishment. The main ethical requirements for incentives are their merit and proportionality to the quality and efficiency of labor activity. Criticism is the most common form of expressing dissatisfaction with the activities of subordinates or work colleagues. Criticism should be objective (i.e. caused by a negative act, inept and dishonest work) and constructive, instill confidence in the employee in his abilities, mobilize for a better job. Punishment can be carried out in the form of a reprimand, a fine, demotion, dismissal. The main ethical requirement for punishments is their inevitability for systematic and consciously admitted shortcomings.

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Business conversation

"Psychology of business communication" - Social roles. communication barriers. Kindness, kindness and friendliness. Humanistic communication involves sincere, trusting communication. Business communication. Methods of influencing partners. Features of interpersonal interaction in DO. Communication styles. In business communication, manipulation is a common thing.

"Features of business communication" - General principles. Gesture. Features of non-verbal communication. Features of speech etiquette. Inhabitants of Malta. Laughter. Senior championship. Expressions of greeting and farewell. Business communication. Features of communication through an interpreter. Organization of space. Refusal to talk to the person. distancing. Ethno-rhetoric.

"Business communication" - Compatibility and harmony of team members. Elements of joint activity. Types of business communication. Dialogue types. Business interaction takes place in a specific environment. Principles of business communication. The principle of creating conditions for revealing creative potential. Functions of corporate communication.

"Essence of business communication" - Types of business communication. Telephone conversation. The conversation process. Establishing contact. communication settings. Features of office and business communication. Conversation. The essence of business communication. Human nature. speech actions. Unproductive meetings. Business conversation. Exchange of business information. Features of telephone communication.

"The Art of Business Communication" - Communication as interaction. Business etiquette includes two groups of rules. Summing up the negotiations. Speech. Identification. Introduction. Goals and objectives of the course. Negotiation. Greeting speech. Communication can take place at various levels. Communication. Exchange of items and products. General scheme of communication.

Business communication is, first of all, the official role of a person performing his official duties.

The correctness of the speech behavior of a business person depends on his compliance with the rules of speech etiquette. Etiquette - a set of rules of conduct relating to the external manifestation of attitudes towards people (treatment with others, forms of address and greetings, behavior in public places, manners and clothes) includes an indication of the rules of speech behavior.

Knowledge of the ethics of speech communication in business is very relevant today, because. there are a lot of people doing business now. And these business people who know the rules of speech behavior will be able to create a friendly atmosphere of cooperation, and this largely determines the success of the negotiations.

This problem is of interest to many. There is now a wide variety of sources that discuss communication in the business world. These are books, all kinds of professional magazines. For example, the magazines: "Personnel Management", "Russian Literature", Management in Russia and Abroad", books by E.Ya. Solovyov, Z.S. Smelkova, T.V. Borozdina, etc.

Social roles and speech behavior of business partners

"Social roles" are the social roles of a person, his behavior, predetermined by age, profession, level of culture (the so-called "permanent" roles of a representative of a certain social group), and his behavior towards a partner at the time of communication - depending on the situation (patient -doctor, seller-buyer, etc. "variable" roles).

In business communication, this is, first of all, the official role of a person performing his official duties. In this case, a person is, as it were, abstracted from his individuality: business qualities come to the fore, a person is perceived as a representative of a particular public organization. This should not be forgotten.

The idea of ​​a business person about his social role consists of:

a person's ideas about his capabilities, understanding what is expected of him in a given situation.

free possession of the necessary information,

indicative activity of speech activity (clearness of communicative intention and ideas about the methods of activity).

Let's expand on each of these provisions.

The well-known thesis that "human qualities are no less important than business qualities" hardly needs to be clarified. A business person is a person who respects himself and his business, is internally balanced, confident in his abilities.

The successful fulfillment of a social role in a particular situation depends both on a person's ability to use their individual qualities and abilities, and on their communication experience.

"The same social role is perceived, experienced, evaluated and realized by different people. Both the individual psychological characteristics of the individual (her temperament, character, inclinations) and the social attitudes she has learned, value orientations, etc., affect here" 1

Thus, it is necessary to know one's capabilities (from the standpoint of the role), knowledge of the role itself (its informative provision), possession of certain skills that ensure the successful performance of the role.

The orienting activity of a communicant is, first of all, the ability to correlate one's actions with the situation. To do this, a person uses his previous experience by analogy, chooses a style of speech behavior, methods of persuasion, depending on the purpose of communication, the number of participants, their possible reaction. In the process of communication, the correction of speech behavior is natural and inevitable. It is carried out on an indicative basis of speech action. It is the ability to navigate that allows a person to adapt to a changing situation, to highlight new landmarks in it.

Finally, the direct fulfillment of the social role of a participant in business communication - his real speech behavior is controlled by settings for normativity (compliance with the rules of communication) and the effectiveness of communication (a measure of the coincidence of the achieved result with the intended goal).

Role behavior is defined this or that social role, which is understood as a dynamic characteristic of the status of a person or social group, as a way of behavior set by society. The role behavior of partners in business communication is determined by their position in the system of existing economic relations.

"Role"- a way of behavior determined by society. Its components: the basic psychological attitudes of our "I" and the expectations of other people.

Possible roles of a business person: subordinate, manager, colleague, negotiating partner, etc. A positive perception of reality in role-playing behavior is a process of directing efforts to solve emerging problems. Positive thinking is the rejection of useless experiences about far-fetched and not yet existing difficulties.

The basic psychological attitudes of your "I" are created in the process of fixing the most frequently repeated reactions to the surrounding reality. They include self-evaluation and our evaluation of those with whom we associate.

The main types of installations:

1. "I'm good - you're good." This is the most moral and productive attitude, since in most cases evil is caused not by intent, but by thoughtlessness, due to moral immaturity. People with this attitude know their worth and expect others to give them credit. They work and interact constructively.

2. "I'm good - you're bad." Such an attitude is characteristic of those who are not capable of creative self-affirmation. They shift the responsibility for their problems to others and, in case of failure, try to find the culprit among colleagues or subordinates. At the same time, imaginary self-affirmation is carried out at the expense of humiliation of others, which is immoral and ineffective.

3. "I'm bad - you're good." This attitude is typical for people with an inferiority complex who feel powerless compared to the people around them.

4. "I'm bad - you're bad." Such an attitude leads to self-decomposition of the personality, causes a feeling of hopelessness and loss of interest in any activity.

4. MAIN STAGES OF DEVELOPMENT OF THE TEAM.

At the first stage team development is dominated formal structure: employees get accustomed to each other, communicate in accordance with official behavioral characteristics, true feelings are hidden, goals and methods of work are not jointly discussed, collective work is practically absent.

Second stage The development of the team is characterized by a reassessment of the personal and business qualities of the leader, groupings within the team begin to form, opinions about colleagues are formed, and a struggle for leadership is possible. Discussing disagreements is more open, attempts are made to improve relationships within the team. At this stage, its informal structure is formed, the activities of the team members become more coordinated. At this stage there is group cohesion, which can be positive, negative or conformist.

With a positive direction employees show the best business and moral qualities, they are proud of belonging to this team, the emerging issues are resolved in a businesslike, energetic and creative way.

With a negative orientation, most of the energy of employees is spent on participating in conflicts between informal and formal leaders, clarifying relations with other units. Production problems are relegated to the background.

Conformist orientation is distinguished by a purely external, feigned interest of employees in the results of labor activity, indifference to collective efforts. The scope of their interests is outside the team: in social and political activities, family, personal matters.

Methods for measuring the degree of team cohesion:

1) the respondent is asked to evaluate the intensity of one of the 20 signs, divided into 10 polar pairs, on a three-point scale;

2) team members are offered a set of 20 personal qualities closely related to business communication, from which they must choose 5 qualities necessary for effective joint activities.

Practice: "Ethics of business contact".

(situations 1-7).

1. How should a man accompany a lady going down (up) the stairs?

1. A man should go up the stairs one step below the lady, as if insuring her from falling: going down - a little ahead, going up - a little behind. On the escalator, it should also be located one step below the companion.

2. Should a man always let a woman through the door ahead of him?

2. Not always. When accompanying a woman, a man should enter the elevator first, as if checking its reliability. The same applies to the entrance to the escalator.

3. A meeting with a high-ranking leader is scheduled for 13.00. What time do you plan to show up at his waiting room?

3. As we have already said, you should never appear minute by minute, you need to come with a small margin of time. What is this reserve for an important visit?

First of all, you need to remember: the leader has the right to invite to his place a few minutes earlier than the appointed time. Having been released a little earlier, he usually wonders if anyone is expecting him, because it is difficult to do something in a few free minutes that have appeared. If you are not there, he will take care of something else, and you will have to wait. It may take a few minutes to clean yourself up, visit the toilet. Thus, the following rule follows from the above: For an important visit, you must arrive no later than 10 minutes before the appointed time.

4. Tea was brought during a business conversation. You dropped a teaspoon on the floor. Your actions?

4. A teaspoon that has fallen during a business conversation is not picked up. Taking a spoon from the floor, you seem to show that tea drinking is more important for you than conversation. Moreover, having lifted the spoon from the floor, you still will not use it.

5. One of the participants in the business meeting sneezed. What is your reaction?

5. In contrast to everyday ethics, where they say “Be healthy” to a sneezing person, “they don’t notice a sneeze” during business contacts. The principle already known to us works: “Do not focus on circumstances that are losing for the partner.” Illness is also a losing circumstance.

6. A young girl got up from her seat, giving way to a woman of about 45: "Sit down, please." She is offended: “I’m not that old to be inferior to me.” Would you have acted differently in the place of this girl?

6. In her own words, the girl focused on a losing circumstance for a woman - her age. At the same time emphasizing his upbringing. The courtesy should not show your advantages over others. Correct action: get up silently (as if you are about to leave). Thus, without attracting attention, give the opportunity to sit down to another.

7. Two unfamiliar business people (of the same sex, age, position) approached the elevator door at the same time. The call button is pressed before them; the door opens - there is room in the elevator for only one of them. Both are in a hurry, late. Which one has the advantage, the right or the left?

7. Other things being equal, the advantage to pass first is given to the one on the right. Similar to the well-known rule of the road "obstruction on the right"

Communication has such styles and rules of conduct that are based on relationships and benefits that partners want to receive. Culture and principles form the etiquette that is acceptable in the business world. The psychology of business communication is slightly different from the usual conversation on everyday topics.

All the features and forms of business communication will be discussed in this article. This will help many people connect with those they encounter in the work environment.

What is business communication?

A feature of business communication is that people consciously adhere to all its rules in order to achieve the best result. What is business communication? This is communication between people in the professional sphere, where all parties solve a common problem, wanting to achieve the goal. At the same time, they comply with all norms, rules and etiquette, which is established in business communication.

This type of communication is applicable exclusively in the work area. Here are the tasks and goals to be achieved. Contact is established between the parties in order to achieve all the goals set. Taking into account the goals, objectives and wishes of the opponent, observing the ethics and rules of negotiation, it is possible to achieve the set results.

Business communication needs to be learned. This is not everyday communication, where you can demonstrate your "I" and show off. In business communication, your personal qualities remain unimportant, although they are also taken into account. Your desires and goals become the main ones, as well as the aspirations of the opponent, which should be combined in such a way that your joint activity will lead both parties to the desired.

Ethics of business communication

Ethics is a set of rules that help any person to show himself cultured and educated in a certain environment. Business ethics is different from other ethical areas that are used in social or everyday communication. It is based mainly on the following pillars:

• Psychology of communication and management.
• Labour Organization.
• Ethics.

In business communication, the cultural and national side of the opponent becomes important. Since business people communicate with opponents of various nationalities, one should be aware of their traditions and mores. This allows you to show respect for their differences and win over.

For successful business negotiations, it becomes important to be able to win over, listen to the interlocutor, conduct and direct the conversation, leave a positive impression, create a favorable atmosphere. This is facilitated by the following skills:

1. Clearly articulate your thoughts.
2. Analyze your opponent's words.
3. Argue your own point of view.
4. Critically evaluate sentences and statements.

It is not enough to hold a certain position. You also need to be able to communicate with different people in order to strengthen your own skills and abilities. It is ethical to conduct business communication when all parties benefit. If someone loses or some damage is done, such a decision is unethical and unpromising for further interaction.

Psychology of business communication

If we turn to the psychological side of business communication, it can be noted that the development of specific conversational skills in oneself makes a person improve himself and develop exclusively the best qualities of a person. If you pay attention to how opponents communicate with each other, then they show only positive qualities, avoiding the manifestation of rude forms and manifestations. The psychology of business communication is the improvement of the person himself.

It doesn't matter what position a person holds. If he masters the skills of business communication, then it becomes easier for him to negotiate, communicate with competitors, and achieve his goals. Nobody says that there will be no losses and failures. They will simply be justified and clear for the person himself, who will be able to see his own mistakes or understand the wrongness of his choice of people as partners.

The psychology of business communication is based on the recognition of the opponent's feelings and their consideration. There are also techniques that help in the conversation:

• "Proper name" - when you pronounce the name of the interlocutor.
• "Golden words" - when you say compliments. Flattery is to be avoided here.
• "Mirror of attitude" - when you smile and smile back at you, and vice versa.

The quality of good speech is based on the following components:

1. Literacy.
2. Composition of speech using professional jargons.
3. Lexicon.
4. intonation and pronunciation.

You should also pay attention to the non-verbal part of communication, which also affects the course of the conversation.

Culture of business communication

The employer always pays attention to the culture of business communication that the employee uses when hiring. After all, this shows his ability to establish contacts and win over. The culture of business communication becomes especially important when hiring employees who will talk on the phone, where there is no non-verbal impact on the interlocutor.

Here are the rules of communication:

• interest in the topic.
• Goodwill and favor to the interlocutor.
• Lack of influence of your mood on the style of conversation.

The purpose of business communication is to influence the emotional mood, beliefs, opinions and decisions of the interlocutor, which will affect future actions. Partners exchange messages, influence the emotional mood, create images of themselves and their opponents in their heads.

Since people often negotiate in the working area, conversations, conversations, discussions, knowledge and skills in the culture of business communication are simply necessary. Sometimes these skills play a decisive role in achieving goals.

Features of business communication

In the working sphere, people communicate with each other at the level of their own professional interests, official activities and work. A feature of business communication is a clear regulation - subordination to established norms, which are determined by national traditions, professional frameworks and cultural customs.

Business communication includes two types of rules:

1. Norms are rules that work between opponents who occupy the same status.
2. Instructions are rules that arise between a subordinate and a leader.

A feature of business communication is the observance of certain rules and the expression of respect for people, regardless of personal attitude towards them, mood and other factors.

The parties begin to contact each other in order to organize joint activities (cooperation), where their goals will be achieved. This happens in the following steps:

1. Acquaintance, where people introduce themselves and get to know each other.
2. Orientation to the topic of conversation.
3. Discussion of a problem or question.
4. The solution of the problem.
5. End of conversation.

The success of business communication depends on the approach to business based on cooperation, taking into account mutual interests and requests. Only in this case, you can find a creative solution to the problem, where all parties win.

Business language

The language of business communication is understood as the use of established syllables that are accepted in a particular working situation. At different levels, their own vocabulary of terms is used, which is assumed in a certain situation. For example, business communication between representatives of the legal field will involve the use of legal terms, and contact between an employee and a manager will involve a different vocabulary.

Business language includes:

• Orthology - the norms of the language, its changes, the correctness of speech. Expressing their thoughts, they use patterns, samples, accepted phrases that are established in a particular ethnic society.
• Communication - the relevance and purity of speech, which is subject to the scope, situation, tasks, circumstances, goals of the conversation.
• Ethics - the norms and rules adopted in a particular society. To be successful at this level of communication, one should be familiar with all the customs and traditions of the culture to which the partner belongs.

Types of business communication

The process of business communication determines its types:

1. Verbal type of communication in which spoken words are used.
2. Non-verbal type of communication, which involves taking into account facial expressions, postures and gestures of the opponent.
3. Direct type of communication, when the interlocutors interact at the same time and in the same place, that is, there is direct oral communication using non-verbal signals.
4. An indirect type of communication that often takes place in writing. People transmit information at different times, being in different places. This type of business communication is less successful, because time is spent in which you can change your mind about everything.
5. Written type of communication, when communication takes place through written messages.
6. Telephone type of communication when oral speech is used, but it is impossible to influence the course of the conversation with the help of non-verbal signs.

As in any kind of communication, direct contact remains the most effective when you can establish a visual connection, hear the other person, feel his emotional mood, influence his decisions with external attributes, etc.

Forms of business communication

Forms of business communication are the requirements of professional situations, which include:

• A conversation is a discussion at the level of oral expression of thoughts and ideas. Discussion of pressing problems, tasks, clarification of nuances, etc.
• Public speaking is the notification of some information by one subject to a whole group of people. There is no discussion of the topic here, but rather information on some topic.
• Business correspondence is the written communication of information. It is carried out within the organization, for the organization and between enterprises.
• Negotiation - joining forces with partners who take the same position with the person. Here tasks are solved and decisions are made, agreements on mutually beneficial cooperation are signed.
• Press conference - a meeting of a company representative with media workers to notify relevant and important information.
• Meeting - the choice of a certain group of people (from the team, management) to solve problems, set new tasks, change strategies, etc. Etc.

Each form of business communication involves its own set of etiquette, rules, norms, and more. Disagreements often arise during a business conversation. If people deviate from the rules of business communication, then their meeting does not lead to the desired results.

Business communication rules

It can sometimes be about a multi-million dollar deal or promotion, development of your company. Therefore, compliance with the rules of business communication helps to eliminate embarrassing and controversial situations:

• Legible and clear speech, when the interlocutor understands what is being said to him.
• Avoid monotonous speech. It must be emotional.
• The pace of speech should be medium (moderate). Slow speech can cause melancholy, and fast speech can not keep up with the speaker's train of thought.
• Alternate long and short phrases.
• To ask questions. Both open and closed questions are important. It is appropriate to alternate them.
• You need to hear and listen to the interlocutor.
• Don't give advice, but make gentle suggestions.
• Encourage the interlocutor to solve the problem on their own.

A person can hold any position, but with high business communication skills, he is able to follow the rules and bring the conversation to the desired result. Here, the interests of opponents are taken into account, under which the tactics and strategy of negotiating are selected.

Business communication styles

Depending on the sphere of business communication (social, legal, managerial) and the type of interaction (oral, written), a style is determined that helps to move up the career ladder, improve one's status. Here are the subspecies of the style of business communication:

• Administrative and clerical - a memorandum, a receipt, a power of attorney, an order, a certificate, a characteristic are used.
• Diplomatic - a note, a memorandum are used.
• Legislative - a normative act, law, agenda, paragraph, code, etc. are used.

The accuracy of speech allows in establishing business contacts. Here, terms that are narrowly focused or widely used become important.

Business communication styles include:

1. Manipulation is the use of a partner as a tool to achieve personal goals. For example, control over the execution of tasks.
2. Rituals - the creation of the desired image. Status is important, not qualities and personality.
3. Humanism - support and joint discussion of the problem. Personality is perceived completely with all its qualities and individual characteristics.

Principles of business communication

The importance of business communication has already been determined. Here are the principles of such communication, which are:

• Purposefulness is the achievement of the set task. Often a person in the course of business communication achieves several tasks at once, some of which are conscious (solution of a working issue), while others are unconscious (show their qualities, show off, for example).
• Interpersonal communication - partners are interested in each other. Although their communication is aimed at solving work problems, interpersonal connections are still established between them, where qualities and personal claims to each other are evaluated.
• Multidimensionality is not only the exchange of data, but also the establishment of interpersonal relationships.
• Continuity of communications - maintaining contacts at all levels of communication.

In the course of business communication, people not only exchange working information, but also create an emotional mood that depends on their relationship to each other.

Outcome

The role of business communication is great, since it was formed specifically to establish business contacts and achieve the set work goals. In every field, people interact. They follow the rules, etiquette, principles, styles. All this is necessary in the business sphere, where the correct use of all principles and rules leads to a positive result.

If a person has problems, then he can use the help of a psychologist on the site site. Indeed, often we are talking about personal barriers that interfere with the assimilation and application of all the principles of business communication. If you eliminate internal barriers and complexes, you can achieve high results.