An example of a business style sentence in Russian. Appendix I. Samples of official business style documents. Features of oral speech in a business style

Writing business style texts in the correct format is not given to everyone. The main trap that thousands of authors fall into every day is a completely incorrect interpretation of business texts and a misunderstanding of the principles of their work.

According to official sources, then:

The text of the official business style is the main means of communication in business, legal and other environments that involve the exchange of impersonal official information.

Pretty simple definition, right?! And yet, for some unknown reason, thousands of lawyers, economists, managers, and even diplomats daily try to add the same erroneous sign to such texts. Do you know what?

The Error of Modern Business Correspondence is that people deliberately complicate it. For some reason, it is generally accepted that the more complex the message, the more cunning the terminology and the longer the sentence, the more vigorous the material will be. They say you can't spoil porridge with butter.

In this material, we will try to talk about what a really good business style text should be, what its structure should be, what you should pay attention to and what mistakes you should not make. We promise that after this note you will be able to take a slightly different look at the rules for writing business texts.

Requirements for business text and its structure

In general, many documents are written in an official business style, ranging from the constitution and state acts, ending with explanatory and dismissal ones. We, first of all, are interested in texts for business, and therefore the main emphasis will be placed on it.

Business text texts have their own distinctive features, which other styles do not have. Here are the main signs:

Conciseness. Creating a business text requires pity for the reader. If bureaucrats can afford to create "masterpieces" on many sheets, then this is not welcome in the business environment. Since businessmen are busy people, then the texts should be made in such a way that a person can get acquainted with them without Corvalol. Only facts, only figures, only important details.

Understand correctly: brevity does not mean the omission of some important details. All explanations must be given, and important points- mentioned. Conciseness in this case is the rejection of verbiage for the sake of verbiage.

Clear structure. You need to think over the structure of a business letter in advance. There is nothing worse than a text in which the meaning constantly jumps from place to place. We recommend choosing a starting point from which you will begin to unfold the narrative.

If you mention a fact, try to immediately enter everything that you want to report on this fact. : there is nothing worse than reading an unstructured "sheet" of text. Ideally, if each paragraph has one complete thought. This will make reading much easier.

Lack of emotion. When writing a business style text, we recommend remembering the English lords, who cannot be embarrassed even by a bomb explosion. No emotions, just facts with a straight face. However, there are exceptions here too: if you are in correspondence with a person you like, but the format of business communication does not allow for special liberties, you can only hint at obvious sympathy.

For example, put exclamation points in two sentences in a row or enter some word from the literary style. It seems to be a trifle, but a person experienced in business correspondence will understand everything perfectly.

Ease of Presentation. If you respect the person who will read your text, keep the material simple. Not simplified, but simple. Despite the fact that the rules for writing business style texts allow the use of clericalism and special terms, you should not aggravate the material with complex structures. Alas, but often sentences are so confusing and long that at the end you already forget the beginning.

See how the sentence is getting too complicated? Break it down into two or three smaller sentences. It won’t hurt you, but it’s convenient for a person.

Use of prepositions and compound conjunctions. Perhaps, business texts are the only format where the mass use of prepositions (on the basis of, in accordance with, and so on) and conjunctions (due to the fact that, due to the fact that, and so on) is allowed. Of course, you don’t need to put them through the word, but to give the text the appearance of a business message, this is a very, very good technique.

So, let's repeat the basic rules for creating a business text once again:

It should be a clearly structured material of small size.

In such a text there is no place for emotions and the loss of logical threads.

You should strive for simplicity of presentation, refusing complex sentences.

Your goal is to convey business information to the person, but to make it as simple as possible.

Three examples of mini-texts in business style

Example one. Business letter to a client:

Dear Sergey Sergeevich! In response to your request for the installation of a new door, we inform you that on December 25 a representative of our company will visit you. Typically, the installation time of the door is no more than one hour. We hope that you will be satisfied with the quality of our work.

Second example. A small business text for company employees:

On December 5, 2015, Company N starts participating in the annual social marathon Feed the Cat. In this regard, the company's management recommends that all employees bring daily workplace 2 liters of milk with a fat content of at least 2.5%.

If a cat or cat of any age is found, the animal should be given milk immediately. Employees who drink the maximum number of animals will be rewarded at the end of the current quarter.

Third example. Leader's letter:

I, Ivanov Ivan Ivanovich, from December 5 to February 12 of this year, within the framework of the social marathon “Feed the Cat”, gave milk to 12 cats and 10 cats. I spent the bonuses received for winning the corporate competition for personal purposes.

Since the animals are used to getting milk from me, and I don’t have money for their subsequent feeding, I ask you to allocate an amount of 100,000 rubles to buy milk at the expense of the company.

Rules for writing business letters

If you didn't already know, business style is divided into two different types:

Formal business style.

Everyday business style.

The first is zero emotions, a jacket with all the buttons and the facelessness of the author. The second one is more democratic and emotional (if you can say that about business texts at all). By the way, it is in the everyday style that most business letters are written. Moreover, interestingly, often the development of business correspondence occurs as follows:

Stage one. Official business style;

Stage two. Everyday business style;

Stage three. Inclusions of elements of informal communication;

Stage four. Informal communication "without ties".

It is clear that if you write something like “Hello, Kolya! What do you have there for the prices of combines? ”, then this will not be assessed properly. If you go through all the stages of business correspondence “according to the rules”, then over time the format of communication can change significantly. This is a common trend.

We have already analyzed the rules for writing business texts, and therefore we will not repeat ourselves: letters are written in the same way as texts. However, there are also some unspoken rules of correspondence, which we have not yet talked about. Since not everyone knows them, it is worth talking about them separately:

A business letter must contain a subject. It's bad form to leave the "Subject" field blank.

Don't change the subject line of a business email or delete your email history without a good reason. Yes, you may remember all the details of the communication, but the person on the other side of the mailbox may not remember them.

Neutral emotionality. Even if you are actually ready to throw a sledgehammer at the recipient, this should not be tracked in any way in a business letter. Corporate culture teaches to “put in place” the interlocutor with more cunning tricks: “forgetting” the mention of the name, refusing exclamation marks at the beginning of the letter, ignoring some questions, and so on.

No emoticons. No emoticons until the communication format has reached at least the third stage (elements of informal communication).

Sending a letter with errors is the height of ignorance.

Failure Explanation. It is enough that banks do not explain the reason for the refusal to issue loans. Be more friendly: even if you are forced to refuse, be sure to soften the tone of the letter and explain the reason.

See for yourself:

First example of a business letter

Hello! We do not plan to buy crushed stone this year. All the best.

Second example of a business letter

Hello Ivan! Unfortunately, our company does not plan to purchase additional batches of crushed stone this year. This is due to the fact that we have already fully agreed on the entire list of future expenses, and the company has no funds left for the purchase of crushed stone. We sincerely hope that next year we will agree with you in advance on the purchase of crushed stone in order to budget the necessary funds in advance.

I think you can see for yourself that the first version was written by a soulless robot, and the second one by a person who sincerely regrets. Two business style letters on the same topic, but they are so different!

You don't have to start from afar. If you have something to say, say it right away. When a person starts to enter from afar, it is more unnerving.

These are the most important rules for writing business letters that you will definitely need. The main thing is to remember that not always some kind of obvious officialdom is expected from you. If you see that a person is not averse to moving to a more informal level of communication, feel free to move on. There is nothing wrong with that.

That's all friends. Everything that we wanted to tell about creating texts in a business style, we told. If you have questions, comments or additions, feel free to write a comment. We are sure that this will only benefit the material.

Official business (business) style serves purely official human relationships: the relationship between state power and the population; between countries; between enterprises, organizations, institutions; between the individual and society; between individuals and organizations.

The official business style of speech can be divided into two varieties - two substyles:

a) official document, that is, the language of diplomacy, laws: international treaty, note (diplomatic appeal of one government to another), communiqué (official communication, mainly on international issues), memorandum (diplomatic document detailing the views of the government on any issue), law, charter, civil act, official communication, etc. .;

b) everyday business, that is, clerical (instruction, order, official correspondence, business papers: application, characterization, autobiography, power of attorney, receipt, certificate, report, protocol, memorandum, etc.).

The main, defining feature of such a text, the dominant of the official business style as a whole, is the ultimate unambiguous precision. This determines such style features as strict tonality, standard means of expression. In general, the official business style is characterized by stylistic uniformity and rigor, objectivity and, to some extent, impersonality of presentation. Emotionality, subjective appraisal and colloquialism are contraindicated for him. Business texts are characterized by meaningful completeness, accuracy, clarity, cumbersome constructions (due to the desire for accuracy). In this respect, the business style is approaching the scientific one.

However, there is no identity between these styles. For business texts, these requirements, unlike scientific ones, are vital. Without them, a business text cannot become a document. Actually, a document then becomes a document when it is drawn up and certified in a certain, standard form. It is no coincidence that in business communication so special forms, letterheads, etc. are widely used.

In order not to burden you with the rules for writing official business texts, we will immediately consider a couple of examples. Business text example 1. Postponement. So, business style is the environment of official relations. Therefore, the information saturation of texts written in official business style is very high, although it is difficult to perceive.

The official business style of creating texts is not only a useful and necessary thing in everyday life, but also profitable if you are engaged in copywriting. Such texts are now especially valuable, and customers pay good money for them.

This is true for everyone, since we live in a bureaucratic society, where business papers have the strongest word. Let's say you're a blogger and you caught another blogger shamelessly stealing your content. Like any other style of writing, formal business style has a number of characteristics that are unique to it.

Other examples of texts in a business style

Mountains of letters come to you every day. Of course, it is in your own interest that these letters be as short as possible and describe the essence of the problem as clearly as possible. It doesn't matter who writes the text - a diplomat or a carpenter, a professor or a janitor - in an official business style, individuality should not appear.

And so on. In addition, the official business style involves the use of abbreviations and terms specific to the area in which it is used, without disclosing their meanings. The structure of a formal business style is often dictated by the types of documents in which this style is used.

Structure of the official text

Thank you very much, everything immediately became clear) Even better than in the textbooks. If desired, it can be transferred to online stores, but the effect will not be the same. The essence of the reception is that a card with a selling description is installed on the window next to the product. Moreover, it is this technique that has become key in such areas as network marketing and financial pyramids.

Creativity in business speech

Its essence is that you find partners and invite them to recommend you and your products/services. The text for the main page of the site has always riveted to itself Special attention, both from SEO specialists and from web writers.

Once - for myself, when I got a job as the head of the copywriting department in advertising agency and the rest - for friends and acquaintances. A copywriter can either be a freelancer and work for himself, or work in an office in a team and receive a fixed salary.

Our management has considered your conditions and is ready to conclude an agreement of intent with you and, in the future, a cooperation agreement. In March of this year, our company entered into an agreement with you for the manufacture and installation of plastic windows for office equipment.

Now you can get acquainted with the rules. So, from the examples it can be seen that the main rule of a business text is to maintain a business style. In a business text, it is unacceptable to use emotionally colored expressions, colloquial phrases. The first thing to remember when starting to write a business text in a formal style is that your task is to state the essence of what you want to write as concisely as possible.

The business style, examples of which will be presented in this article, one way or another concerns every member of society. It accompanies us in the inevitable daily communication with the state and public institutions. A business speech can be directed to a person as a citizen of his country. It comes from the state and is prescriptive and official.

Examples from advertising are so far from it that only its original purpose remains in them. Accordingly, the first and second types of business speech designated here also diverge. The process of formation of the literary language is alive. Regroupings are taking place before our eyes.

Conversational style

The examples above show that business style is a fairly broad concept. If we proceed from the obligatory linguistic homogeneity of the variety of the literary language, then it should be recognized that proper business speech is only its official business type.

In business speech, there is an extreme minimization and, as a result, the uniformity of language means. Existence a large number small genres of business papers does not lead to their variation. The desire for specialization and isolation of business speech leads to easier handling of the laws of verbal control.

Journalistic style

To no lesser extent, this affects the nominal management. Verbal nouns that saturate business speech, are very often artificial both in form, and in word-formation model, and in meaning. There are no such words and such meanings in explanatory dictionaries modern Russian literary language. Adjectives are also artificial. Official business style - a functional style of speech, a means of communication (usually written), in the field of business relations: in the field of legal relations and management.

Art style

Among the book styles of the language, the official business style stands out for its relative stability and isolation. Therefore, all those speech clichés that simplify and speed up business communication, are quite appropriate in it. Official business style is the style of documents: international treaties, government acts, legal laws, regulations, charters, instructions, official correspondence, business papers, etc.

But one should not think that such a business style was not used at all before. There have been examples in the past. The following excerpts can serve as examples of documents of this type of official business style. For texts in a business style, it is customary to use certain words, which is clearly seen in all the examples given. In conclusion, it should be noted that the official business style is one of the most insidious. The text of the official business style should be as concise as possible: everything is clear, specific, to the point.

Official business style is a style that serves the legal and administrative-public spheres of activity. It is used when writing documents, business papers and letters in government offices, courts, as well as in different types business oral communication.

Among book styles, the formal business style stands out for its relative stability and isolation. Over time, it naturally undergoes some changes, but many of its features: historically established genres, specific vocabulary, morphology, syntactic turns - give it a generally conservative character.

The official business style is characterized by dryness, the absence of emotionally colored words, conciseness, compactness of presentation.

In official papers, the set of language tools used is predetermined. The most striking feature of the official business style is the language stamps, or the so-called clichés (French. clich). The document is not expected to show the individuality of its author, on the contrary, the more clichéd the document, the more convenient it is to use (see examples of clichés below)

Formal business style- this is the style of documents of different genres: international treaties, state acts, legal laws, regulations, charters, instructions, official correspondence, business papers, etc. But, despite the differences in content and variety of genres, the official business style as a whole is characterized by common and most important features. These include:

1) accuracy, excluding the possibility of other interpretations;

2) locale.

These features find their expression a) in the selection of language means (lexical, morphological and syntactic); b) in the preparation of business documents.

Consider the features of the vocabulary, morphology and syntax of the official business style.

§2. Linguistic signs of an official business style of speech

Lexical features of the official business style of speech

The lexical (dictionary) system of the official business style, in addition to common book and neutral words, includes:

1) language stamps (stationery, cliches) : raise a question, based on the decision, incoming-outgoing documents, impose control over the execution, after the expiration of the deadline.

2) professional terminology : arrears, alibis, black cash, shadow business;

3) archaisms : I hereby certify this document.

In the official business style, the use of polysemantic words, as well as words in figurative meanings, is unacceptable, and synonyms are used extremely rarely and, as a rule, belong to the same style: supply = supply = collateral, solvency = creditworthiness, depreciation = depreciation, appropriation = subsidization and etc.

Official business speech reflects not individual, but social experience, as a result of which its vocabulary is extremely generalized. In an official document, preference is given to generic terms, for example: arrive (instead of arrive, arrive, arrive etc.), vehicle(instead of bus, plane, Zhiguli etc.), locality(instead of village, town, village etc.), etc.

Morphological features of the official business style of speech

The morphological features of this style include the repeated (frequency) use of certain parts of speech (and their types). Among them are the following:

1) nouns - names of people on the basis of the action ( taxpayer, tenant, witness);

2) nouns denoting positions and titles in the masculine form ( Sergeant Petrova, Inspector Ivanova);

3) verbal nouns with a particle not-(deprivation, non-compliance, non-recognition);

4) derivative prepositions ( in connection with, on account of, due to);

5) infinitive constructions: ( check, help);

6) present tense verbs in the meaning of a commonly performed action ( per non-payment will be fined…).

7) compound words formed from two or more stems ( tenant, employer, logistics, maintenance, above, below etc.).

The use of these forms is explained by the desire of the business language to accurately convey the meaning and unambiguous interpretation.

Syntactic features of the official business style of speech

The syntactic features of the official business style include:

1) the use of simple sentences with homogeneous members, and the rows of these homogeneous members can be very common (up to 8-10), for example: ... fines as an administrative penalty may be established in accordance with the legislation of Russia for violation of safety and labor protection rules in industry, construction, transport and agriculture;

2) the presence of passive structures ( payments are made at the specified time);

3) stringing the genitive case, i.e. the use of a chain of nouns in the genitive case: ( the results of the activities of the tax police…);

4) the predominance of complex sentences, especially complex ones, with conditional clauses: If there is a dispute about the amounts due to the dismissed employee, the administration is obliged to pay the compensation specified in this article if the dispute is resolved in favor of the employee.

Official business (business) style serves purely official human relationships: the relationship between state power and the population; between countries; between enterprises, organizations, institutions; between the individual and society; between individuals and organizations.

The official business style of speech can be divided into two varieties - two substyles:

a) official document, that is, the language of diplomacy, laws: international treaty, note (diplomatic appeal of one government to another), communiqué (official communication, mainly on international issues), memorandum (diplomatic document detailing the views of the government on any issue), law , charter, civil act, official communication, etc.;

b) everyday business, that is, clerical (instruction, order, official correspondence, business papers: application, characterization, autobiography, power of attorney, receipt, certificate, report, protocol, memorandum, etc.).

The main, defining feature of such a text, the dominant of the official business style as a whole, is the ultimate unambiguous precision. This determines such style features as strict tonality, standard means of expression. In general, the official business style is characterized by stylistic uniformity and rigor, objectivity and, to some extent, impersonality of presentation. Emotionality, subjective appraisal and colloquialism are contraindicated for him. Business texts are characterized by meaningful completeness, accuracy, clarity, cumbersome constructions (due to the desire for accuracy). In this respect, the business style is approaching the scientific one.

However, there is no identity between these styles. For business texts, these requirements, unlike scientific ones, are vital. Without them, a business text cannot become a document. Actually, a document then becomes a document when it is drawn up and certified in a certain, standard form. It is no coincidence that special forms, letterheads, etc. are so widely used in business communication.