Presentation in business communication. Presentation as a type of business communication. Basic criteria for business communication

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TYPES OF BUSINESS COMMUNICATION

the main task of the partners is to maintain contact with the society, to reinforce the idea of ​​themselves as a member of society. the partner is treated as a means of achieving external goals in relation to him. is aimed at a joint change in the ideas of both partners, involves the satisfaction of such a human need as the need for understanding, sympathy, empathy. RITUAL MANIPULATIVE HUMANIST

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instructive, instructive; elevating people, instilling in them faith in their spiritual strength and personal qualities; causing people to want to object, disagree; focused on transferring certain information to listeners, restoring some knowledge in their memory MENTOR SPIRITUAL INFORMATIONAL

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MAIN CRITERIA FOR BUSINESS COMMUNICATION

the purpose of the event (why?); contingent of participants (who?, with whom?, for whom?); regulation (how long?); communicative means of realization of intentions (how?); organization of the spatial environment (where?); expected result (what?, what is the "output"?).

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FORMS OF BUSINESS COMMUNICATION

Business negotiations are the main means of coordinated decision-making in the process of communication between interested parties. Business negotiations always have a specific goal and are aimed at concluding agreements, transactions, contracts. A dispute is a clash of opinions, disagreements on any issue, a struggle in which each side defends its point of view. The dispute is realized in the form of a dispute, controversy, discussion. A business meeting is a way of open collective discussion of problems by a group of specialists.

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Public speaking is the transmission by one speaker of information of various levels to a wide audience in compliance with the rules and principles of constructing speech and oratory. Business correspondence is a generalized name for documents of different content, distinguished in connection with a special way of transmitting a text.

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OTHER FORMS OF BUSINESS COMMUNICATION

business talks, meetings, meetings, negotiations, conferences, presentations, round tables, press conferences, shareholder meetings, briefings, exhibitions and fairs of new products.

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COMMUNICATIVE COMPETENCES OF THE MANAGER

formulate goals and objectives of communication; organize communication; deal with complaints and applications; master the skills and techniques, tactics and communication strategies; negotiate, manage a business meeting; prevent conflicts and resolve them; prove and substantiate, argue and convince, reach agreement, conduct a conversation, discussion, dialogue, dispute; to carry out psychotherapy, relieve stress, a sense of fear in the interlocutor, manage his behavior.

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Forms of business communication and their characteristics. Lecturer: Rybakova O.G.

business communication business communication - special kind communication, which is realized in the joint professional-objective activity of people and the content of which is determined by the socially significant subject of communication, the mutual psychological influence of the subjects of communication and the formal-role principle of their interaction.

Forms of business communication Business conversation Business meeting Business negotiations Public speaking Presentation Press conference

Business conversation is an interactive form of communication in which interpersonal communication business partners is carried out within certain formal-role and spatio-temporal frameworks.

Functions of a business conversation Mutual communication of employees from one business sphere. · Joint search, promotion and operational development of working ideas and concepts. · Monitoring and coordinating the already started business events. · Maintain business contacts. · Stimulation of business activity.

Stages of a business conversation 1. Preparatory activities 2. The beginning of the conversation. 3. Informing those present 4. Arguing the proposed provisions 5. Ending the conversation.

Methods for starting a conversation 1. A method for relieving tension 2. A hook method. 3. Method of direct approach

Closed questions Open questions Rhetorical questions Tipping questions Questions for reflection In what form can questions be asked?

Informative questions are questions designed to elicit meaningful responses. Mirror questions - repetition with an interrogative intonation of a part of the interlocutor's statement in order to make him see what was said from the other side. Relay questions are questions aimed at being ahead of the curve. They require the ability to catch on the fly the partner's remarks and provoke him to further reveal the position. QUESTIONS FOR EXTERNAL DIALOGUE:

Active listening techniques feedback: Types of listening Reflection of information Reflection of the speaker's feelings Active (reflexive) Passive (non-reflexive) Empathic

Psychological characteristics of listening techniques Name of the listening technique Essence of the technique Purpose of using the technique Basic techniques of the technique Situations of communication in which the technique is applied 1. Passive listening (non-reflexive) 2. Active listening (reflexive) 3. Empathic listening

Common listening mistakes: Interrupting Jumping to conclusions Jumping objections Unsolicited advice

"Business communication" - The principle of creating conditions for the identification of creative potential. Types of business communication. Business communication today penetrates into all spheres public life. Business communication. Features of business communication. Forms of corporate communication. Greeting speech; trade speech. Dialogue types. Business conversation.

"Features of business communication" - Things are "ok". distancing. Ethno-rhetoric. Peculiarities non-verbal communication. Consent and disagreement. Gesture. System of values. Germans. Features of speech etiquette. Senior championship. Refusal to talk to the person. Trinity system for naming people. Expressions of greeting and farewell. Business communication.

"Essence of business communication" - Telephone conversation. Conversation. spheres of public life. Exchange of business information. Types of business communication. speech actions. Features of office and business communication. Establishing contact. The essence of business communication. Meeting. communication settings. Business conversation. Forms of business communication. The conversation process.

"Psychology of business communication" - Social roles. Etiquette formulas of business communication. Overcoming barriers. Friendly and helpful attitude. Kindness, kindness and friendliness. Rules business etiquette. Ethics and etiquette. Empathy is the ability to comprehend an emotional state. communication barriers. Belief.

"Features of business communication" - Own skills. Tips for beginners. requirements for public speaking. Choose an appropriate topic. Public speaking. The role of gestures in speech. Features of public speech. How to build the main part of the speech. What should be the speaker. Summarize what has been said. Preparation for public speech. Choose a topic that suits your audience.

"The Art of Business Communication" - Summing up the results of negotiations. Three positions of the communicator. The main thing is that it suits me. Integration method. Communication freezes. Ways of influence of partners on each other. compromise method. Specificity. Communication. Dialogue types. Negotiation methods. General scheme communication. Goals and objectives of the course.

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A presentation is usually understood as the first official presentation of some still unknown or little-known product, company and its creators to an interested audience. The presentation is an indispensable attribute of the formation of the company, its approval in the market. The impact of the presentation is very serious, from its successful dependent business contacts in the business world.

With the help of a presentation, they inform and convince potential customers and partners of the need to purchase a specific product or service. An important task of the presentation is the need to demonstrate the product and its capabilities in such a way as to arouse interest and draw attention to your company, and ultimately, as the expected result, to conclude contracts and deals.

The presentation may be A new book, magazine, TV program, car, rock band, idea, lecture course, organizational structure, efficient technology, etc. The purpose of the presentation is to ensure a favorable reception of the presented innovation from the public.

Typically, a presentation script is developed by a public relations manager. Firms that do not have such a specialist invite professionals to prepare the script. If the presentation is carried out by the heads of the company, then they need to be involved in the development of the idea of ​​the presentation, and when writing the text for the presenter, their individual characteristics should be taken into account.

For the presentation, it is necessary to plan short speeches by authors, specialists who can professionally talk about it, experts who can confirm the benefits, quality characteristics.

Prepare for the presentation promotional gifts- souvenirs. As a rule, this notebooks, calendars, pens, ashtrays, lighters, badges, etc. They are marked with the name of the company, its logo, in some cases - the address and nature of the activity. Souvenirs are given to all participants of the presentation.

The meaning and purpose of the presentation is the transfer of information by the presenters in the form of persuasion to a certain circle of those present in accordance with the listed goals. Any presentation requires serious preparation, consisting of the main blocks:

• - analysis of the composition, purpose, nature and condition of the audience;
• - planning and developing the introduction, main body and conclusion for a long formal presentation;
• - selection, development of options for the use of demonstration and visual materials;
• - direct preparation for a speech: writing a text, a plan, preparing visual materials;
• - preparing to answer questions from the audience.

Presentations are of the following types:

• - Presentation public organization(firms, joint-stock company, corporations, etc.). The objectives of such a presentation are: creating the image of the company among the business community, creating or recreating a favorable image of the company, advertising the name of the company.
• - Product presentation. The goals of such a presentation are clear: creating knowledge about a new brand, product or service in the target market, familiarizing consumers with new product features, store schedules, etc., achieving brand preference, etc.
• - Presentation of the project. The purpose of this type of presentation is to inform people about a project, determine the feedback to the project, and find those interested in supporting the development and implementation of the project. This type of presentation is the most demanding in terms of the form of submission, content and preparation.
• - Presentation of the volume and content of the work performed (report). The goal is to acquaint, provide a certain narrow group of people with the results of the work. This presentation is less demanding to perform. certain rules preparation and may well be spontaneous if the necessary data is at your fingertips and kept in perfect order.
• - Presentation of the plan for future work. Such a presentation is similar to the previous type of presentations, only the object here is the future work of an organization or individual. Its goals may be: informing a certain circle of people about the planned work, describing the planned work in order to confirm the presentation object for critical analysis and change.

The meaning and purpose of the presentation is the transfer of information to the presenters in the form of persuasion to a certain circle of those present with the listed goals.