Effective business plan. Business plans: download a ready-made business plan with calculations. Download ready-made business plans

Welcome readers of the “site”! Today we will talk in detail about what is a business plan and why is it needed? , how to draw up a business plan as clearly, competently and succinctly as possible (we will provide a sample with calculations), and also provide links so that you can download ready-made examples for free .

This material will be useful to all novice entrepreneurs and businessmen who plan to attract money from banks (investors).

Read more about how to draw up a business plan for a small business yourself, what rules and procedures for drawing up exist, and where to download a ready-made business plan.

Every entrepreneur comes across the concept of a business plan sooner or later.

Business plan(from English business plan) is a project of your business, in which the goals and objectives of its creation are clearly defined. In it, the entrepreneur must describe his actions over a specific period of time to make a profit.

Business plan structure, objectives and strategy

2. Rules for drawing up (writing) a business plan 📝

Rule 1. Study the market situation in advance

Before starting to draw up a business plan, it is necessary to analyze the situation on the market as a whole. Collect as much information as possible about the upcoming enterprise or successful implementation.

Rule 2. Create a clear business strategy and follow it

The business plan must include specific actions throughout a certain period of time.

You must write down your actions month, 3 months, 6 months, year and 3 year.

Rule 3. Consider both the pros and cons of the chosen business

The business plan needs to describe not only your strengths, but also possible losses, so to speak. weaknesses.

For example , To strengths can be attributed highly qualified specialists, market recognition, bright brand etc. Possible losses or threats include: great competition, high cost of goods or services.

3. How to write a business plan yourself - the procedure for writing and the structure of a business plan 📑

Regardless of your type of activity, the main components of a business plan will be the same.

How to write a business plan - step-by-step instructions with an example

1) Introduction

The introductory part should not be too lengthy, but it should describe the most important things:

• direction of the enterprise's activity;
• project payback period;
• specific indicators.

Your potential investor should know the time frame for returning his investment and possible losses.

2) Description of services

In this section, describe in detail the direction of your activity. Decide for yourself which market segment you will work with.

Important! Assess your competitors and your advantages over them.

Decide what you plan to make the main emphasis of your activities: low cost with high sales volumes, high service, or maybe something else.

To completethissection you need to do the following:

• Give a description and characteristics of the company’s main and secondary products;
• Take photographs of goods and services;
• Create a portrait of your intended consumer;
• Study and check your target market for the availability of similar goods or services;
• Organize a service;
• Provide a pricing model. Assess the competitiveness of your project on the market.

After carrying out such an analysis, you will definitely understand and be able to highlight the differences between your products on the market. You will also clearly formulate what you produce and who needs it.

3) Marketing plan

Marketing plan - perhaps the most important stage formation of your business. A lot will depend on well-designed marketing. You need to identify your main competitors, understand how they are promoting their project, and do it better.

Business promotion methods can be different:

• Place advertisements on radio, in magazines, on websites. It is only important to determine which format of the advertising project is right for you;
• Be sure to work on direct sales. Starting with “cold calls” to potential customers, ending with the sale of goods and services with the help of representatives;
• Encourage your staff to achieve high results. Come up with promotions and bonuses for employees;
• Find out the most favorable season for your business;

Main, Really assess the situation, do not exaggerate your capabilities. Brainstorm regularly and come up with new routes. Read more about it here.

4) Organizational plan

Specifically write down all the steps of the activity, assign persons responsible for performing certain actions. Limit the deadline for completing the task.

5) Financial plan

When drawing up a financial plan, it is necessary to take into account all the little things, dividing expenses into permanent and one-time ones.

• Fixed expenses – this is a monthly office, payment of rent, public utilities, Internet, telephone, etc.
• One-time costs – this is the purchase of equipment for work, For example, computers, scanners, phones, etc.

After compiling your expenses, determine for yourself the minimum sales volume that will cover your operating expenses. Everything that is sold from above will be yours profit .

After calculating this, you will determine for yourself break-even point. You could say that this is the purpose of a business plan.

6) Conclusion

The conclusion is intended to attract investors. Optimal partition volume from 2 to 4 pages, which must be indicated:

• The main vector of your company’s activity;
• Project profitability;
• Analysis of the company’s place in the sales market;
• Company personnel, responsible persons;
• Expected qualitative and quantitative indicators for each period.

The “Resume” section should provide answers to 2 main questions:

1. What results can investors expect from favorable business development?
2. What should investors expect in a worst-case scenario?

Of course, it is better to write a conclusion when the business plan has already been practically drawn up.

4. Sample business plan with calculations using the example of an anti-cafe

Let's take a closer look finished sample business plan using the example of an anti-cafe .

Business plan structure - example "Anticafe"

1) Overview section

In the table we will see everything general information about the project:

№	Titles	Descriptions
1.	Name	"Gloss"
2.	Organizational form	Individual entrepreneur
3.	Services available	Various programs; Events (trainings, seminars); Birthdays;
4.	Location of the organization and sales market	Stavropol
5.	Operating mode	From 11.00 until the last client.
6.	Establishment staff	Supervisor - 1 people Administrator – 1 people Service staff – 3 people Director - 1 people security – 1 people
7.	Required starting capital	500 000 rubles
8.	Expenses	167 000 rubles
9.	Return on investment period	10-11 months
10.	Competition	Small
11.	Organization income	216 000 rubles
12.	Organizational loss	167 000 rubles
13.	Organizational profit	49 000 rubles

2) Goods and services

An amount will be charged for the time spent in the anti-cafe 2 rub./min . For this money the cafe will provide services such as:

• Mini library, you can retire and read books;
• Lots of games for large groups (mafia, board games);
• Game console;
• Karaoke, projector, tablets;
• Can be arranged various courses, For example, By English language, Spanish, psychology, makeup training;
• You can also order banquets, children's birthdays;
• There is Wi-Fi, any visitor can use it;
• Tea, coffee and various sweets.

Ideal clients: older people 17 -45 years that live active life; they have average income; no bad habits; these people like to spend time profitably; they would like to receive good knowledge and great emotions.

The client must be taken to the cafe near 22 hours per month. From this the profit per person is calculated about 3600 rubles per month.

3) Marketing strategy

There is currently one cafe in this segment in the city. It poses a potential threat since they already have an established customer base.

• Social networks (Instagram, telegram and others);
• SMS mailings;
• Discounts, coupons;
• Radio announcements.

Promotion strategy for a new anti-cafe:

1. Direct attraction. Search for clients or organizations that will come to us big company. Conducting children's matinees. Discounts for regular customers. Advertising in institutions.
2. Advertising on Odnoklassniki, Agent and many different networks. Reaching a group of people who are at home. Advertising in social networks allows you to obtain a lot of information from clients and very quickly answer all questions of interest, while requiring very little financial costs.
3. Building partnerships with companies that specialize in various holidays, show programs, corporate evenings, etc.
4. Club card. This card gives you the right to spend as much time as you like in the anti-cafe. Price 4 800 rubles, validity period 1 month.
5. Radio advertising. After a month of work, a story about events in the anti-cafe.

Such a business has seasonality . The anti-cafe has the highest attendance in autumn and winter time year. And in the summer and spring there are fewer clients ↓.

Therefore, the plan should be drawn up in such a way as to increase profit several times, so as not to go into lesion .

№	Name	Deadlines	Responsible	Results and notes
1	Study	01.01.14 – 01.02.14	Control	We have proven all our data
2	Recruitment	01.02.14 – 01.03.14	Control	Found employees
3	Search for premises	01.03.14 – 01.04.14	Control	Found a room based on the criteria
4	Repair	01.04.14 – 01.05.14	Control	Repairs made to all requirements
5	We purchase equipment	01.05.14 – 01.06.14	Control	Delivery to your place
6	Approval of the action plan	01.06.14 – 03.06.14	Director	Agreements have been concluded
7	We are registering	01.06.14 – 03.06.14	Control	Purchased cash register and documents
8	Advertising	03.06.14 – 10.06.14	We are hiring a specialist	Conducted advertising on all points
9	Opening	12.06.13	Control	Everything went well, there were a lot of competitions and gifts, there were journalists, everyone knew about us

4) Financial plan

№	Expenses	Quantity (pcs.)	Cost (RUB)	Amount (rub.)
1	Purchase of equipment	50	5 000	250 000
2	Purchase of inventory	100	1 000	100 000
3	Finishing work	1	150 000	150 000
Total:				500 000

5) Conclusions

№	Name	Quantity	Cost (RUB)	Amount (rub.)
1	Building rental (150 sq.m.)	1 month	40 000	40 000
2	Pay wages	6 people	15 000	90 000
3	Public utilities	1 month	5 000	5 000
4	Products	700 sets	10	7 000
5	Taxes	1 month	15 000	15 000
6	Deductions for depreciation	1 month	10 000	10 000
Total:				167 000

Having analyzed all expenses for the reporting month, we can say if the establishment’s profit will be greater 167 000 rubles, that's what it will be break-even point .

Given:

Simultaneous costs = 500 000 rubles
Expense per month = 167 000 rubles

Find: Payback period -?

Solution :

Payback period = One-time costs / emergency per month

1) We find an emergency per month

Emergency per month = Income per month - Expense per month

Profit for the month = (Profit per day) * 30 days = ( 30 Human * 2 hours * 120 rubles/hour) * 30 days = 216 000 rubles
Emergency per month = 216,000 rubles - 167,000 rubles = 49,000 rubles

2) Finding the payback period

Payback period = 500,000 rubles (down payment) / 49,000 rubles (PE per month) = 10 months

*Of course, all calculations made above are approximate and may differ from region to region.

5. Ready-made business plan examples for free + template 📎

We present a ready-made template for writing your plan, into which you can easily enter your data for calculations and overview analytics.

📌

Typically, a classic Business Plan consists of twelve main elements, including a cover page and a confidentiality memorandum.

A well-drafted business plan can either simply become the basis for organizing a business or help raise funds for the development of a project if it turns out to be attractive to an investor or lender. Below is a step-by-step instruction on how to write a business plan, describing its most important elements and recommendations for its preparation.

What is a Business Plan in simple words and example

A business plan is a document that provides a detailed justification for the project and the opportunity to comprehensively evaluate the effectiveness of decisions made, planned activities, and answer the question of whether it is worth investing in a given project.

A ready-made business plan includes all elements of the development and functioning of a business for the planning period. How detailed and competently a business plan for starting a business is written depends on how much the idea will be appreciated from the outside, as well as the number of suddenly arising nuances that were not taken into account initially.

We can say that developing a business plan is half of creating a business. It describes the details of the management technological processes, accounting, the state of affairs in the industry, as well as documentation.

Thus, business plan in simple words– this is a detailed description of the planned project, containing calculations and expected results for the next few years.

Sample Business Plans (download)

Below you will find several more examples and samples of business plans that you can download and study in detail.

Types of business plans

When deciding how to write a business plan correctly, you must first determine for whom it will be written. There are two main formats for this document:

1. Interior. This business plan is intended solely for private use among the founders. With its help, expenses, production volumes and necessary inventories are planned, and the like. Such a business plan should be as close to reality as possible and reflect all risks even in the worst case scenarios. Some details of such a business plan that are obvious to the founder can be omitted, since in this case there will be no one to evaluate the unnecessary details.
2. For external users. Such business plans are prepared for presentation to investors or creditors, as well as to authorities state support from whom funds are expected to be received. This type The plan is distinguished not only by greater detail, but also by a wider evidence base and a larger number of calculations. In this case, it is necessary to convince your counterparties of the validity of the calculations and prospects described in the plan. Logicality and consistency in the presentation of information, the quality of its presentation, design and accuracy are important. It is often possible to use the maximum and minimum possible real numbers where it directly affects the outcome of the calculation and efficiency, to increase the attractiveness of the idea to those who can invest in it. It will be good if all the facts and figures contain sources that support their authenticity. A business plan that has visual materials will also benefit.

You cannot write a business plan for yourself and for an investor at the same time, since they have different purposes.

Internal plans should be more meaningful and practical, and the values ​​in the calculations should be closer to the average or even worst case. Plans for external users should be logically and neatly presented, and the values ​​​​in them usually are close to the ideal scenario.

What does a Business Plan consist of - Structure

Depending on the specifics of the business and the purpose of the document, the number and content of business plan items may vary. Standard business plan usually consists of the following elements:

1. Front page.
2. Confidentiality Memorandum.
3. Resume.
4. Project goal.
5. Analysis of the enterprise's position in the industry.
6. Description of the product of labor.
7. Production plan.
8. Organizational plan.
9. Risk analysis.
10. Applications.

Some elements that are required for writing a business plan for a job center or lenders are optional for writing documents for internal use. For example, it doesn't make much sense to create a confidentiality memorandum or cover sheet for yourself.

At the same time, a business plan for a store may not contain a paragraph describing the product of labor, since in this case all goods are purchased for resale, and the list of services is standard.

Where to start making your Business Plan - Instructions

First, you need to clearly define the scope of activity and the product that will be produced by the newly created enterprise. To do this, it is necessary to conduct a preliminary analysis of the market situation in real time and identify niches that are not sufficiently represented on the market. Choosing one of these niches will make it more likely to successfully take your market share in a short time.

Next, you need to collect all publicly available information about this field of activity. The greatest attention should be paid to real stories and reviews from people working in this area. Only they are able to give an idea of ​​the nuances that, at first glance, are implicit.

For popular industries, such as a cafe or a beauty salon, you can find a sample business plan or even special services to help you create it. In more specific industries, the amount of information publicly available may be limited.

In case of obvious lack of data for analysis, it is best to apply for paid consultation to specialists - they will help fill gaps in knowledge.

SWOT analysis

This type of analysis is used to assess the strengths and weaknesses of an idea when information about the latter is available. Conducting a SWOT analysis helps to visually correlate the pros, cons and dangers of a future project in order to conduct a holistic assessment of them.

The name encodes the essence of the method as an abbreviation: strengths, weaknesses, opportunities and threats. It is in these four columns that the data is distributed in the SWOT analysis.

• Towards strengths include the advantages that the chosen niche has.
• Weaknesses should be described in as much detail as possible, as they are needed in order to eliminate them in the future. This column includes all the shortcomings in the theoretical implementation of the plan, from low profitability to the lack of own premises.

Strengths and weaknesses, for the most part, are internal factors, which are directly influenced by the founder.

Opportunities and threats, on the contrary, are considered external factors, which must either be used or adjusted and kept in mind. A sample table for conducting a SWOT analysis of a production project for a business plan is presented below:

Writing a resume

One of the elements of writing a business plan from scratch is writing a resume.

This element is always located at the beginning of the business plan and contains some brief information about it, forcing people who decided to familiarize themselves with the contents of the document to become interested in it and continue reading.

This is most important when searching for potential investors and lenders.

Despite the location of this element in the document, the founder does not begin working on it before writing a business plan for a small business, since the executive summary is the section that provides consolidated information from the rest of the business plan.

Accordingly, work on the resume begins with the founder in last resort- this is, for the most part, business card project for external users of information.

The main points that counterparties want to see in a resume are usually the possible level of profitability from investing in the development of a project, as well as the risks assumed for such investments.

Often the purpose of the project is included in a separate section.

In this subparagraph, it is necessary to indicate the goals and objectives set for the business, as well as argue for the success of the future enterprise. Often at this point the results obtained from SWOT analysis are used.

Analysis of the company’s place in the market

This section usually contains an overview of competition in the selected industry, presented by the number of competing firms and their market shares, product specifics and sales volume, if such data is present.

Also, this section usually includes data on the planned size of the organization being created and competing organizations: the number of employees, production facilities and so on.

• Check it out (download).

Based on this analysis, a promising place in the industry is usually determined, that is, the market share that is planned to be occupied in the future and in what time frame this should happen. If a business plan is drawn up for external users, then this point is one of the fundamental ones and should be disclosed in detail.

As advantages, you can take into account the experience of hired employees and managers, possible prospects for the development of the organization, various know-how, and so on.

When it becomes necessary to write a business plan yourself, you need to pay special attention to some mandatory elements in its content. In the case of a marketing plan, such elements are tools for product promotion, demand analysis, as well as preliminary sales directions, especially when it comes to production.

Product promotion tools are usually advertising, direct sales, and other options, depending on the field of activity.

In some cases, competent merchandising can be used as a promotion tool. It is also necessary to indicate by what means the promotion will be carried out: will it be a special department, a separate employee, or outsourced services from companies and inviting third-party specialists.

Marketing demand research is an extremely complex and serious job, therefore, if you do not have confidence in your own skills, it is better to leave it to professionals. In this case, the likelihood that such research will be positively assessed by creditors will be higher.

However, if it is important exactly how to draw up a business plan yourself from start to finish, then it is necessary to take into account not only the volume of demand at a particular moment, but also its seasonal fluctuations, elasticity under the influence of the price factor, average prices for goods, and the possibility of stimulating demand.

If there are already preliminary options for selling products, it would be good to indicate them and draw up your own sales program for each, which will include sales volumes for the period, revenue, tax administration (for example, payment of VAT if the counterparty is not its payer etc.), methods and terms of delivery and payment. Here you can specify the rules and content of future promotions and discounts, if there are any developments on them.

It would be good to draw up a forecast sales table with calculations of total revenue for each counterparty or for each product. Tables can have a simple but informative appearance:

If possible, it is better to provide accompanying documentation with the amounts so that prices and volumes are not taken out of thin air. Also, you should not deliberately overestimate the prospects if such documentation is not available - this section should not raise doubts among investors.

Production plan

One of the most important elements any business plan. It is necessary to understand that this part of the plan applies not only to manufacturing enterprises - production plan includes the entire process of functioning of the organization.

An exception may be a business in which no personnel actions are performed with the products at all - for example wholesale store, which simply purchases products, stores them in a warehouse, and then sells them.

If we consider the business plan of a restaurant or coffee shop, then the production plan includes everything from the purchase of products for cooking and the time of preparation of a dish or drink, to the equipment used, the cost and shelf life of the finished dish, as well as the process maintenance available equipment and mechanisms.

This paragraph, depending on the field of activity, should include:

• Costs of raw materials and other production costs.
• Costs for purchasing equipment and premises.
• Labor costs.
• General production and general business expenses - rent, utilities, etc.
• Overheads.

In addition to expenses, this paragraph describes in detail the work processes, the timing of each production cycle and storage of products, the useful life of equipment, mechanisms of interaction between different departments, requirements for employees, planned wages, their calculation schedule, and so on.

As a result, you can present a production plan outlined in sub-items, starting with the purchase of raw materials and ending with the payment of wages and the sale of final products.

Organizational plan

In this section it is necessary to describe the structure of the company and its management system. This includes organizational structure, staffing table, information about the management of the enterprise, founders, organizational and legal form, planned management mechanisms, distribution of responsibilities.

• (download in PDF).

This section also discusses the process of documenting activities in the process of its organization, with references to the primary regulations, according to which the registration and operation of the enterprise will take place. As a rule, this item is written in order, starting with the rental of premises and ending with the launch of production.

This section of the plan, regardless of the purpose of the document, must be disclosed in as much detail as possible, since it determines how much planned expenses and income in the future will coincide with real ones.

This item represents the preparation of calculation documentation for planned costs, as well as approximate revenue volumes. The best option for presenting this information is in a table, with separate explanations, since the amount of information in the financial plan of even a small enterprise is quite large.

It is imperative to remember that the enterprise has fixed costs, independent of production volume, such as rent, and variables determined by output volume. It is also necessary to take into account the cost of maintenance and repair of units, and all this must be taken into account when calculating the unit cost of production. Fixed assets transfer their value to finished products gradually, therefore their cost is taken into account as part of the cost price depending on their useful life in the form of depreciation.

• (download).

After the cost per unit of production has been calculated, as well as the amount of fixed costs over a period of time, it is calculated break-even volume production - that is, the quantity of products that must be produced and sold at a given price in order to fully cover the cost and fixed costs. A further increase in production and sales volumes will mean increased profits.

Also in this section it is necessary to present the payback period of the project, which in a simplified form is calculated as the ratio of the initial costs to the monthly net profit. The result will be in months.

This section can also include other indicators necessary depending on the scope of the enterprise’s activities. In general, the more detailed information will be presented in this section, the better. For example, in the case of opening an online store, you can create a table like this:

Risk identification

At this point it is necessary to consider various risks that are inherent in an industry, region or type of activity, assess their theoretically possible impact on the organization’s activities and possible damage, and also describe in detail ways to counter them, highlighting those that will be used in certain situations.

If the business plan is being drawn up for internal use, this section should be made as detailed as possible - this can be very helpful in the future.

When drawing up a document for investors, you can omit some implicit risks, but in no case should you omit the obvious ones - this will be noticed and perceived as a shortcoming or short-sightedness of the founder. When developing this point, the founder will also be helped by a SWOT analysis carried out at the beginning.

Formation of applications

Applications are a mandatory element of a business plan, especially those compiled for external use. All possible documents confirming the points expressed earlier by the founder are attached to the plan as appendices.

It is highly advisable to confirm all figures, for example, with official statistics, reporting documentation of similar companies, letters of guarantee and certificates, and so on.

It is also important to attach to the appendices various agreements concluded with counterparties or other founders, existing company documentation, documents certifying the qualifications and data of the founders and planned management personnel, and in general all possible documents confirming the information and judgments presented in the business plan itself.

Such documents must be referenced in the text of the plan. Here too much can be taken volumetric calculations or diagrams.

Each business plan requires an individual approach, but there are some general recommendations, applicable to most similar documents, according to which you can either draw up a business plan for an individual entrepreneur for internal use, or develop a plan for creditors of an existing large enterprise.

• Reflect the real situation. If the plans take into account highly inflated profitability indicators or too low prices on raw materials, in the end you can get something completely different financial result, which was calculated in the marketing plan.
• Write in literate, understandable language. If the business plan is written confusingly and with a lot of errors, no investor or lender will consider such a document seriously.
• Take into account the nuances. It is necessary to pay attention to such things as seasonal changes in prices for certain goods and services, and climatic conditions affecting production. For example, in different regions the costs of heating workshop premises, especially large ones, can vary greatly.
• Draw up a business plan succinctly, but without unnecessary volume. The usual length of this document is 20-25 pages, excluding attachments. If it turns out to be much larger, then it is better to include all documents, voluminous calculations and diagrams in applications.
• Calculate costs as accurately as possible. If the price of a particular product or raw material fluctuates greatly, it is better to take the maximum values, so that in the event of another price fluctuation there is no unpleasant surprise in the form of a loss of profitability.
• Read similar documents. Working on a plan is much easier when you have an example of writing a business plan at hand. To do this, below are examples of business plans in different areas that can be taken as a basis.

Conclusion

Drawing up a business plan is a rather complex and time-consuming task. However, a well-drafted business plan can be considered half of starting your own business. Each industry has its own specifics in drawing up this document, but there are some general points that must be taken into account when drawing up a high-quality business plan.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Do you want to open a business, but don't know where to start? Then you cannot do without a clear and thoroughly thought-out plan of action. In this section you will select a proven and simple business plan that will help you create successful business and weather economic storms.

Business areas

Investment size

IN modern world where the competition between entrepreneurs is very serious, a beginning businessman must either have a large capital to invest in his business, or have original idea for business. Opening a company that rents children's toys would be a great idea for a budding entrepreneur.

ABOUT beneficial properties So much honey has been said that there’s not even anything to add. It is one of the most useful products for the human body - it strengthens the immune system well thanks to its unique composition, rich in vitamins, beneficial phytoncides and enzymes. This is the product good demand which is observed all year round.

Diapers are a necessity for every parent. That is why the demand for them does not fall from year to year. Today, the production of sanitary and hygienic products remains one of the most growing segments of the children's goods market. According to some data, its growth rate is more than 10% per year. The main factors that have a direct impact on its development are the increase in the birth rate, stability in incomes of the population or their growth, and the popularization of the consumption of children's goods.

In recent years, the issue of a healthy lifestyle and proper nutrition has become one of the most pressing. From the media, posters and slogans you can often hear calls for sports. It is sports activities that lead to an increase in life expectancy among the population. Owners of sports schools and fitness centers only welcome such government initiatives.

All over the world, toys made of wood are very popular. They represent one of the oldest product groups. However, in Russia their production is now quite poorly developed. Only a few (just over 30) relatively large enterprises have managed to establish themselves in the market. In Europe, for comparison, there are several hundred of them.

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From 200,000 rub.

Opening your own business is always an exciting and, at the same time, interesting process that can radically change your life. A person has the right to choose any activity that he wants to implement, the main thing is that it does not violate the legislation of the country.

In rural areas, residents have always raised geese. They are found in almost every home, but, as a rule, they are grown only for their own family. Few people think that breeding geese as a business is an excellent and profitable idea.

Canteens, cafes, stalls selling fast food - today you can find them at every turn. However, starting your own business is not as easy as it might seem. More than 70% of new establishments cannot withstand the competition and close within a few years without ever paying for themselves. In addition to the large number of competitors, there are several other nuances that put the business at risk.

From 700,000 rub.

Modern man lives in a fast pace. Intense workloads and an abundance of stressful situations lead to the accumulation of fatigue. To shake things up and get away from the daily routine, people prefer various types rest. For supporters of active forms of entertainment and seekers of new sensations, a game called laser tag is perfect.

Competition in the construction and finishing industry is very high. Every year, thousands of companies engaged in interior decoration are opened throughout Russia, and the same number are closed due to unprofitability. How to open an apartment renovation business and succeed in it?

The recycling business isn't just about collecting cans, bottles and old paper. In fact, most profitable recycling businesses concentrate on working with waste wood. Wood waste is a recyclable material that is generated from municipal solid waste (MSW), industrial and commercial waste, and construction and demolition waste.

Manufacturing food products in Russia is one of the most profitable businesses. But wide range availability of goods leads to the fact that not every product finds its buyer. Before choosing a type of business, you should find out how profitable it is. Production sunflower oil is an interesting business that attracts many entrepreneurs.

The aquarium is a bright decoration for housing, office space, entertainment centers, shopping galleries, restaurants and shops. This popularity is due to the huge variety of their design. In addition, they attract the eye with their beauty, bright colors and exoticism. The consumer does not always find the ready-made aquarium he needs in the store, suitable in shape, size, design and price.

There are no analogues to polypropylene bags; they are distinguished not only by their high strength, but also by their ease of manufacture. In times of crisis, this is one of the most best ideas, which will help you earn good and long-term income. Today we need to learn how to set up the production of polypropylene bags, and what capital may be needed.

Own car wash for trucks is current business for Russia. The roads along which cars rush will always bring large number problems. The peculiarity of such a business is that there are a lot of such car washes for cars, but only a few for trucks, and you won’t find them in every city.

Just 30 years ago, laundries and dry cleaners were distributed throughout the country. However, as time passed, the demand for commercial laundry and dry cleaning services fell, state enterprises were closed, and those that had once passed into private hands became hopelessly outdated. The old equipment coped with its functions worse and worse, and new ones were not purchased. Over time, the number of dry cleaners and public laundries was reduced to a minimum.

Sports and a healthy lifestyle are a business niche that is actively developing and is in constant demand among the population. Statistics show that the demand for gym services is constantly growing, but there are still not enough offers to meet the needs. It is for this reason that more and more often novice entrepreneurs choose the direction of sports and physical education and wonder how to open sports club from scratch.

Until recently, ostriches in Russia were a curiosity that could only be found in zoos. Times have changed and, adopting foreign experience, Russian farmers have noticed that breeding ostriches is a profitable business. Looking at Europe and the US, the demand for dietary meat is growing. More than 1,000 farms have opened in recent years, but demand still exceeds supply.

In economic realities modern Russia Trying to open your own business is like playing roulette. The competition for raw materials and sales markets is so high that a newcomer is not always able to gain a foothold in the market, much less develop his business to at least medium size. Therefore, already at the planning stage, everything should be calculated possible risks, pros and cons

A business plan is first and foremost necessary for the entrepreneur himself. Calculations allow you to find out the amount of required starting capital and payback time. Detailed calculations put everything in its place and make it possible to abandon a hopeless project, for example with a payback of ten years or more, even before investing funds.

Planning the activities of an enterprise provides an opportunity to take into account all possible risks and prevent them, to develop a plan “B” in advance. Without thoughtful and detailed business plan you will not be able to attract investment either from a bank or from private investors.

Should I buy a ready-made business project or do it myself?

If you are looking for a business plan for a small business, you definitely need to do it yourself. In the process of calculations and planning, an entrepreneur will be able to delve deeper into the essence of the business being opened and avoid many mistakes.

To correctly draw up a real business plan for a company, you need to have deep knowledge of tax and labor legislation, accounting and financial accounting, management and, of course, familiarize yourself with the market segment in which you plan to operate.

If you are just taking your first steps in entrepreneurship and do not have a specialized education or practical business planning skills, use our database. It presents examples of business plans for small businesses that have been successfully implemented and proven their worth. All projects are systematized, all you have to do is select ready-made example and based on ready-made template Using the formulas already given, make your own calculations.

Regarding the opening of a large industrial company, the opening of which involves billions of dollars in investment, it is better to entrust the development of a business plan for production to a team of specialists. The larger the project, the more subtleties there are. Well, the examples presented will help you initially assess the approximate size of the investment and the prospects of the project.

Our database contains detailed business plans with calculations for:

Store openings various directions, enterprises for wholesale trade;

Enterprises producing construction materials;

Agricultural and food processing enterprises;

Enterprises in the service sector: cafes, restaurants, beauty salons, etc.;

Amusement parks;

Vending (installation vending machines: coffee, toys, photo booths, etc.);

Mini-productions, etc.;

Online stores;

Opening a shop with hand-made goods, etc.;

Social projects, etc.

Pay attention! Our website provides typical examples of business plans with calculations and is intended for your reference. The market, like prices, is in flux. Therefore, the figures given can only be used as a basis. Before starting the project, you need to calculate everything in detail based on the given algorithm.

How to use business ideas from our database: algorithm of actions

We study in detail an example of a business plan. We evaluate the volume of investment and payback period - if these parameters are not suitable, we look for another direction. At positive decision move on to the next point;

We analyze the local market (where we will operate). The ideal option is to combine ready-made data from industry experts (can be found on the Internet, newspapers, television business channels) and independently evaluate the activities of competing enterprises;

Marketing research: analysis of competitors’ activities, current prices for similar services, calculation of market capacity, average monthly and average annual revenue, taking into account seasonal fluctuations;

Cost estimation: we are looking for suppliers of equipment and raw materials;

Determination of the legal form and tax regime, calculation of tax deductions, salaries to employees.

After all the research and calculations, we must get the main figures - the size of the investment, profitability and payback period.

Typical mistakes of a novice businessman when drawing up a business plan

When calculating a business project, novice businessmen most often make a number of typical mistakes:

When determining investments, the cost of purchasing raw materials for only one month is taken into account, while it usually takes three to six months to achieve self-sufficiency;

When calculating salaries, the actual number of personnel is underestimated, and sick leave and tax deductions for each employee are not taken into account;

The costs of utilities are not taken into account or are underestimated: payment for electricity, water and gas supplies.

Good planning is the basis for the successful operation of any enterprise, and small projects are no exception. Having in hand a business plan that has been drawn up competently, where all the components of success are presented and all the main risks are taken into account, with due diligence you can definitely count on a good return from the activities of a small company. Let's look at the procedure for developing this document and consider an example of a business plan for a small business.

A Good Business Plan for a Small Business: Key Points

A business plan for a small company, like any other, should include:

• all necessary information about the company;
• the goods or services it produces;
• sales markets;
• the company's marketing approach;
• organization of all main production processes.

The main difference between a plan for a small business is that when drawing it up, you need to take into account much fewer points than when developing planning documentation for a large company.

Therefore, the documents themselves are compiled simpler and have less volume.

However, in any case, the matter must be approached with the utmost seriousness, because a mistake can be costly. If there are one or more errors in the plan, this may prevent the enterprise from being profitable.

The procedure for developing a business plan for a small enterprise

The plan needs to consistently record seven main points.

1. Business concept.
2. Basic information about the company.
3. The essence of the enterprise’s activities, information about the goods sold and services provided.
4. Market conditions (information about potential consumers and competitors should be provided here).
5. Development strategy.
6. Organization of company management.
7. Financial planning.

How to write a business plan correctly?

To create a plan, you first need to answer a few basic questions.

• What is the purpose of creating a business?
• What result do you want?
• How will the company be managed?
• How exposed is the company's activities to external factors?
• How competitive will the company be?
• How great will the financial stability of the company be?

In order for planning to be carried out at the proper level, you must have some experience in running a business and understand how to properly organize financial flows.

If you do not have enough knowledge for this, it is better to seek help from those who have it, or buy ready plan and remake it.

Small Business Business Plan Example

Let's look at the business plan for a fitness bar in an abbreviated form.

1. Summary

The Fitnessbar company operates in the catering market. Sales volumes of goods in this place in the first year should reach 15,000,000 rubles, and profit - 1,300,000 rubles. To do this you will need to invest 5,000,000 rubles.

The enterprise will expand in the future. To solve this problem, additional investments will be attracted, and profits will also be spent on expansion.

1.1. Goals

• Increase the sales volume of goods in the Fitness Bar by 2 times.
• Reduce costs so that they are no more than 15% of sales.

1.2. Company mission

We strive to ensure that visitors enjoy their stay in our bar and become our regular customers and we want our establishment to become the most popular fitness bar in the city of N.

We are working to improve comfort and create conditions for relaxation in the Fitness Bar. To do this, we are improving the quality of service, organizing broadcasts of matches and sports programs, and creating an atmosphere of unity and friendliness.

1.3. Keys to Success

• Quality: The products sold in our establishment must be of the highest quality, as is the service.
• Proper management of financial flows.
• Strict cost control.

1.4. Possible risks

1. Competing companies.
2. Lack of solvent clients in the city of N.

Children's products never lose popularity, and many mothers prefer to order products online. At this link you will find a sample business plan for an online children's clothing store.

2. About the company

The company's concept includes:

• high specialization: target audience firms are people who are passionate about fitness, and we do everything to satisfy her needs;
• creating a first-class service: high quality services, comfortable seats, regular broadcasts of sports programs;
• location: The bar is located in the city center and is located within walking distance from three fitness centers and a sports school.

2.1. Owners

The owner of the company is Ivan Ivanov, the company is his sole property.

2.2. Company history

The Fitnessbar company was founded in 2014.

Every year “Fitnessbar” increases sales and expands the circle of its clients.

Table 1. Development costs

3. Services provided

The establishment is a fitness bar where visitors have the opportunity to dine, watch broadcasts of matches and other sports programs and meet friends, as well as make new acquaintances. The range includes three services:

• nutrition;
• the ability to watch broadcasts;
• sale sports nutrition and sports paraphernalia at retail.

3.1. Technology

Plasma screens are used for broadcasting.

4. Market description

The market is very promising, since the number of people interested in fitness is growing every year. The popularity of fitness bars is also growing year by year, and this trend will continue for many years to come.

4.1. Market segmentation

The market consists of three main segments:

• people who are passionate about fitness;
• people who lead a healthy lifestyle and take a careful approach to nutrition;
• fans.

4.2. Market State

Competition in the market is low, which opens up wide opportunities for development. In the city of N there are only 3 competitive establishments per 100,000 people, which do not satisfy the demand that is growing every year.

5. Strategy and its implementation

The company's strategy is to meet the needs of fitness enthusiasts, people who pay great value questions healthy eating and sports fans.

5.1. Competitive advantage

Basics competitive advantage- high quality food and service and special approach to serving customers from all three market segments.

5.2. Marketing strategy

The Fitnessbar company is positioned as follows: a highly specialized establishment that provides three services to visitors.

This is food retail sports nutrition and sports supplies.

Cost price

Information on the cost of goods and services provided is given in Table 2.

Table 3. Sales plan

6. Management

The company has 6 employees. The company is managed by its owner, Ivan Ivanov.

Workers perform three main functions:

• are engaged in establishing supplies and sales;
• service the fitness bar equipment;
• deal with accounting and administration issues.

Table 4. Staffing table

7. Financial plan

• The company's profit growth is stable and moderate, the balance is positive at any time.
• Residual profits are invested in business development.

Table 4. Planned balance

Planned balance
Assets
	2016
Money	RUB 27,000.00
Debt	0.00 rub.
Funds in securities	RUB 30,000.00
Inventory	RUB 22,000.00
Other assets	RUB 24,000.00
Total assets	RUB 103,000.00
Equipment and real estate	RUB 300,000.00
Depreciation charges	RUB 60,000.00
Equipment and real estate (net)	RUB 240,000.00
Intangible assets	RUB 8,556,094.00
Other assets	RUB 30,000.00
Total assets	8586094

7.1. Profit and loss forecast

It is expected that the company's profits will grow steadily due to the expansion of the number of clients and the opening of new establishments in addition to the existing one.

In the next three years, revenues should triple. So in general view looks like a business plan for a small enterprise.

A properly drawn up plan is the basis for the success of any company.

In addition, this important document is necessary in order to attract investors. All persons interested in investing money in a small business will see the full picture after familiarizing themselves with it. Such a plan is necessary in order to show investors the prospects for business development and let them understand what kind of return they can expect from their investments.

Video on the topic

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Why do you need a business plan? Most will probably answer - to get a loan from a bank. This statement is true, but only partly. First of all, the entrepreneur himself needs a plan in order to understand the size of the initial investment for starting, how long it will take to reach self-sufficiency and projected revenue indicators, assess the level of profitability, payback period of investments and many other parameters.

Very often, a beginning businessman (and not only beginners) does all planning and calculations “by eye” on a napkin or in his head (and sometimes does not do it at all), forgetting about many costly items, which results in many mistakes and leads to bankruptcy.

Typical mistakes: when determining investments, the costs of financing activities before reaching self-sufficiency are not taken into account, the amount of inventory is incorrectly determined (the amount of goods and materials is set for one month, and based on the turnover period, reserves for 3 months are required), taxes and insurance contributions are not taken into account in the calculation of the wage fund , the need for personnel is incorrectly calculated and many others.

A correctly drawn up business plan with detailed calculations is the key to a successful start in any business activity, which will allow you to cut out unprofitable options at the forecasting stage and, as a result, protect yourself from losing your own investments or the funds of the investor (creditor).

Let's say you plan to install, the calculation shows that the full payback will be 5 years, it is obvious that this will not be the right investment, it is unlikely that the machine will work without breakdowns for such a period of time. (For reference: the optimal payback for this type of activity is 12-18 months.)

What’s better – buy a ready-made business plan or make it yourself? If we are talking about a small business, then you definitely need to do it yourself. This will allow you to dive deeper into the project, understand its essence, and sort out the economics of future activities for yourself. Well, if you want to organize a production that requires multi-billion dollar investments, then you cannot do without the help of specialists.

On the site you will find samples of ready-made business models with all the calculations, which you can use as the basis for drawing up a feasibility study for your specific project.

Algorithm of actions

1. Familiarization with the provided sample feasibility study.
2. Collection of statistical data for a specific region where business activities will be carried out.
3. Carrying out marketing research:, identifying the strengths and weaknesses of the project ().
4. Updating information on the economic part: search for potential and raw materials, request commercial offers, recalculation of cost and determination of the final price based on current market realities, as well as determination of the level of profitability.
5. Conducting a stress test of the figures reflected in the calculation (what will be the payback if the revenue is N percent less than planned). Based on the data obtained, drawing up several options for the development of the event: conservative, realistic and optimal.
6. carrying out economic activities.
7. Choosing the most profitable one (studying legal schemes to reduce the tax burden).

Based on the analysis and generalization of the information received, you create your own business case project with the help of which you can determine the feasibility of investing funds.

Please note that you can download any business plan you like for free. If there is no download form somewhere, you can ask a question through a special form, and within a short time we will add this feature. Through this form, you can also clarify any point regarding the described model, and we will try to find a specialist to provide competent advice on the point that interests you.