The profitability of a car service in a small town. Car service income: how much profit does the business bring and how to increase it. Effective advertising methods

What is the car service's monthly income? How much can you earn from a small box for 2 cars per month, performing a standard range of work. Even a superficial calculation of a car service shows high profitability such a business, and given that during a crisis people begin to buy fewer new cars and repair old ones more, the prospects for this direction are enormous.

So, standard service for two places. The first is a pit where the oil and all consumables are changed. The second visit is for chassis repairs and minor plumbing work.

Calculation of car service income:

This is when repairing VAZ-type cars, and if it is a garage-type car service. For foreign cars and in a good location, the income can be 1.5-2 times higher. And if the work is carried out in shifts and seven days a week, then 3-4 times.

The cost of wages will be approximately 60-70 thousand rubles. In total, the owner will receive about 190,000 rubles in income. Minus 6% tax = 178,600 rubles.

But, it is clear that these are not all income items for a car service. The lion's share comes from the sale of the oil itself, consumables, fluids, pads, and so on. On spare parts you can still raise 10-20% freely.

Is it profitable to have your own car service?

Perhaps the most profitable thing is narrow specialization, when a car service performs only certain types of work. For example, replacing a chain or timing belt. He has materials, pullers, and special equipment for the job. And the workers manage to make this replacement in record time. Then the profitability increases significantly.

If a car service has a general profile, then everything is much more complicated. A huge amount of time is spent dealing with this or that problem. While the technician is looking for a solution on the Internet, the lift is idle, and the company incurs losses.

If you approach the issue wisely, then 300 thousand per month for the regions from a car service center is not a problem. So doing such a business is profitable.

They are also not needed to open. high costs, the same used lifts are sold at a minimal cost, you will also need welding, sets of heads, torque wrenches and other little things. To open a car service center without taking into account the purchase of premises for equipment, you need about 500 thousand rubles.

Such a business will be extremely profitable in the near future - this is due to the crisis, the availability of cars, and the consumer attitude to life of the post-Soviet population.

Today, Russians primarily use used vehicles that require regular repairs. As a rule, it is carried out in specialized workshops. Detailed business plan car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine approximate dates openings.

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Business relevance

The business idea of ​​opening a car service center is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops rather than an official dealer. This is largely explained by the fact that car dealership service centers have unreasonably high price tags.

Species

There are several types of car services:

1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private home. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of work performed will not always be high due to the lack of necessary conditions to perform a number of operations and the necessary equipment.
2. Single car services. This is the most popular market segment. The main advantage of this business format is the ideal combination of price of services and quality. Due to this, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their clients. The services provided are characterized high quality and focused on clear target group motorists. The cost of work performed is approximately 25 percent higher than that of individual car services. Authorized repair service usually owned by car manufacturers or large official dealers.
4. Network service stations. They have a branch network in individual regions or cover the entire territory of the country. At the moment, network auto repair shops are not widespread in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRUCK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Vilgud.

The first two options for organizing a service require smaller initial investments. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choosing a field of activity

The scope of activity of a car service may include repairs:

• motorcycle equipment;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide which cars the service will specialize in repairing. These may be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

Main and additional areas of work of the car service:

• car wash;
• diagnostics;
• filling and lubricating types of work;
• installation of alarms and other security systems;
• repair of engine, gearbox, windows, body, battery;
• tuning;
• clutch adjustment;
• installation of car windows, tinting;
• painting;
• welding work;
• operations of installation and dismantling of vehicle components;
• troubleshooting steering problems;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

It is almost impossible and irrational to cover one hundred percent of services in one workshop. Service owners advise on initial stage When establishing a business, take several areas of activity as a basis and do not get hung up on a particular brand of car. In most cases the most high profits receive those car services that have chosen a narrow specialization, compared to generalists.

Market analysis and target audience

After the market analysis, several trends can be identified:

1. There are over 50 thousand companies in Russia that provide machine maintenance and repair services.
2. The majority of the Russian market (65%) is occupied by authorized services, followed by network services, single services, and the smallest share (10%) by self-employed entrepreneurs.
3. According to Avtostat company estimates, the vast majority of auto repair shops are highly specialized enterprises (58%). These are mainly tuning studios, car washes, body repair stations, engine and electrical repair stations, etc.
4. The growth in demand for automotive services is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in an economic crisis; it is more profitable for consumers to repair old car rather than buying a new one.
5. The target audience is mainly car owners vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men aged 18 to 60 years.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the new auto repair shop should be the following:

• high quality of services provided;
• prompt diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• availability of ordering auto parts through the service;
• highly qualified craftsmen;
• performing narrow-profile work;
• improving the skills of key workers;
• respectful and friendly attitude to clients;
• providing the client with the opportunity to be personally present during car repairs or wait for the completion of operations in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto repair center, you need to perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the format of the business and the range of services provided.
3. We are developing a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In case of rent, we enter into a long-term lease agreement for premises or land.
7. We renovate the premises and, if necessary, carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select personnel.
10. We carry out activities to promote the service.

Business registration

Suitable for a workshop created “in the garage” organizational form individual entrepreneur. And for a single, network or authorized service - the LLC form.

To operate a company in the field of providing diagnostic and repair services for vehicles, selling spare parts, the following activity codes are indicated during registration:

• 50.2 - “Maintenance and repair of vehicles”;
• 50.3 - “Trade of automobile parts, assemblies and accessories”;
• 52.1 - " Retail in non-specialized stores";
• 50.20.3 - “Provision of other types of services for vehicle maintenance.”

To open a service station from scratch, you should apply to Tax office the following package of documents:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and waste removal services;
• a lease agreement for premises or a document confirming the entrepreneur’s ownership of it;
• a document confirming the compliance of the services provided with current standards;
• at the next stage, the company must register with extra-budgetary funds and statistical bodies;

Room and location

Requirements for the service premises:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and bodies of water – at least 50 meters;
• availability of electricity and heating;
• inspection pit or the possibility of its arrangement (otherwise the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable plot of land that can be rented or purchased. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the given territory.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high cross-country ability;
• the presence of a gas station, garage cooperative, highway, car wash nearby;
• absence of direct competitors nearby.

The profitability of a business largely depends on the correct choice of location for a car service station.

The area of ​​a full-fledged car service building is divided into the following zones:

• reception;
• a room for customers to wait for their cars;
• bathroom for clients;
• office premises;
• workshops for maintenance, diagnostics and repair;
• car wash area;
• tire service area;
• tool warehouse;
• spare parts warehouse;
• staff room (with shower and toilet).

Selection of suppliers

The activities of a vehicle maintenance station involve the replacement of old parts and assemblies with new ones. Most services sell them, so an entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are fairly easy to find online. Using specialized Internet services will save time on searching for the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• delivery times;
• product quality;
• supplier reputation;
• assortment

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped auto repair shop inspires more confidence among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Required furniture:

Lift for passenger cars– 250,000 rubles Painting booth – 500,000 rubles Tire fitting equipment – ​​250,000 rubles Oil collection unit – 20,000 rubles Oil dispensing unit – 35,000 rubles Welding machine – 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service center. Filmed by the channel "Tandem+", Equipment for car service.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• auto mechanic;
• electrician;
• welder;
• painter;
• locksmith;
• a person who fits tires;
• bodyworker;
• reception manager;
• several people washing cars;
• cleaning woman.

For a small auto repair shop, it is better to hire universal workers who can perform various jobs in sufficient time. good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized company.

Promotion and advertising

For auto repair shop best advertising is “word of mouth marketing”. This is an informal way of transmitting verbal information about a service between consumers. But in order to this method promotion has earned, you need to promote your business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And based on the information received, try to improve and improve the operation of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• quality of service;
• range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• remote advertising structure;
• stand.

In addition, to promote the service you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, you should create a corporate website, pages on social networks, and also conduct your own channel on YouTube.

To turn one-time customers into regular ones, you should introduce a loyalty program that provides discounts:

• for subsequent repairs;
• when applying on your birthday;
• free car wash;
• bonus system, etc.

The main factors that allow you to retain customers:

• modern equipment;
• prompt execution of work on time;
• high quality;
• attentive attitude towards clients.

Checks

Private car service is controlled by:

• Federal tax service(once a year);
• Fire service;
• environmental service (twice a year);
• local administration (in case of renting municipal land);
• By the police.

The service may be located on municipal territory or have land adjacent to the workshop building owned by the city. Thus, the administration has the right to monitor this site and conduct inspections.

The Environmental Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of locksmiths’ clothes;
• presence of oil stains on the floor, etc.

Financial plan

You should take into account all cost items and determine their cost as accurately as possible. Samples with calculations can be found and downloaded for free on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. The given example of start-up costs is designed for organizing a medium-sized car service.

Regular investments

Monthly expenses auto repair shop.

Approximate opening dates

It will take approximately five months to open a car repair station, subject to renting premises. In case of construction, the opening date of the service will be delayed by approximately a year.

Solution organizational issues will take about three months, including:

• registration of a company;
• selection of premises and conclusion of a lease agreement;
• preparation of the premises design;
• obtaining permits from supervisory services.

While they are deciding organizational issues, you should simultaneously start preparing the room.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase of consumables, equipment, tools, furniture and office equipment.

TO marketing activities should begin two months before the expected opening date of the service.

Pros and cons

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• first you need serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting the operating activities of the auto repair shop:

• the risk of hiring low-skilled personnel;
• risk of loss professional specialists due to their leaving to work for competitors;
• increased competition from large networks who have great financial capabilities and are aimed at the same target audience;
• decrease in demand due to reduction in household income.

Due to the large starting investments, their payback will take about three years. Real time the return on investment depends on the accuracy of planning and implementation of business project activities.

Open your own auto repair shop good idea, for car lovers. But even if you are well versed in cars, opening a profitable workshop is not as easy as it might seem at first glance. We offer you our car service business plan, which will give you an idea of ​​what steps you need to take from the moment the idea is conceived until the moment you open a full-fledged workshop.

Implementation of a business plan for a car service

To open a car service you need to collect a number of documents. The owner of a car service must undergo all necessary approvals in various government agencies, before he was allowed to officially begin work. The process is not quick and may drag on if you do not find out the entire list in time necessary documentation. The list of documentation may differ for individual entrepreneurs and LLCs, this should also be taken into account.

List of required documentation:

Register an individual entrepreneur or LLC. In the article “”, we described in detail the difference between an individual entrepreneur and an LLC; from this article you can also learn how to register an individual entrepreneur without the help of intermediaries;

Documents on renting the premises;

SES certificate;

Certificate from the State Tax Inspectorate (stating that you have been registered);

Obtaining a certificate of compliance with standards;

Certificate of professional suitability;

Permits from the State Fire Inspectorate (if welding and painting work is planned);

Agreement with the city. electricity and water supply;

Agreement for recycling and removal of waste (paints and rubber).

In addition, other documents may be required depending on the type of work that is planned to be carried out at the car service center.

Location and premises

The correct location is at least 50%all the success of the futurecar service. Becausethe right placecan get enough e number customers even without advertising. Ideal place m considered - places near highways, major highways, gas stations. IN business plan for opening a car service center,You need to immediately include the amount that you can allocate for renting the premises.

Finding a good spot will be a canopy of gold. It is also necessary to take into account factors such as whether there is an opportunity to expand in the future, how justified rent. After all, not every place will pay off, so it is important to realistically assess your chances, because if the fee is too high, it will be very difficult to work in profit, no matter how crowded the place is.

As for the premises, it needs to be equipped with a sewerage system and a central water supply (these points must be taken into account when choosing a location); this may not be profitable to implement in all places. The area of ​​the room should be 30-35 sq.m. After all, you will need to mark out a lot of equipment and at the same time so that workers do not interfere with each other’s work. This will be about 5 sq.m per 1 employee.

When you look for a premises, you need to deal only with the owner; now it has become very fashionable to use the services of intermediaries who charge an additional fee for renting the premises.

It is very important, even before the planning stage, to conduct a competitor market analysis. This will help you choose a suitable location with a minimum number of competitors and maximum profit, as well as decide on pricing policy services, etc. Market analysis should help determine the financial part for your car service business plan, because the amounts in each region may differ significantly.

It is very difficult to find a profitable place in a large city, but without such an analysis it is almost impossible. You can conduct the analysis yourself or hire a professional who will do all the work for you and provide a report that will indicate the most profitable places to open a car service center, the number of potential clients in that area, etc.

Auto repair shop services

The list of services will depend on 2 things - financial situation owner and professionalism of the craftsmen. Of course, the wider the range of services provided, the greater the profit, but in order to provide a wide range of services you need to buy additional equipment and this is accordingly an additional investment.

Standard list of auto repair shop services:

Tire fitting;

Body repair;

Car diagnostics;

Painting of the car and individual parts;

Installation of equipment.

Additional services:

Car wash;

Pre-sale preparation of the car;

Sale of individual parts;

Welding work for car repairs;

Other works.

If you are limited in financially, the main emphasis should be on the most common types of services (for which people most often turn to a car service). These are standard services - tire fitting, painting, body repair.

Equipment

The purchase of equipment is the most expensive item of expenditure for a car service center, so the selection of the necessary equipment must be approached with the utmost responsibility. As we said above, the choice of equipment will depend on the planned range of services provided.

Standard equipment:

This is equipment for the standard range of services provided, if any financial opportunity you can increase the range of services provided, for example, open a car wash nearby and receive additional profit, but we will not consider this option for now, since these are additional costs with all the consequences (different payback time, etc.).

Staff

It is very important to hire only the best, because even if everything happens necessary equipment and the employees do a C-grade job, you shouldn’t expect that such a service will have many regular customers. Therefore, it is very important to hire good professionals, even if they cost more, but such a workshop will have many more regular customers and, thanks to them, such workers will pay for themselves. As for the work schedule, you can go in two ways - 1) two shifts, 2) two days in two. This is, as they say, an amateur.

Many companies allocate a very small expense item to advertising, but in vain. After all, now this is more relevant than ever, because there are dozens effective ways advertising that can attract dozens or even hundreds of new customers. Let's look at the main types of advertising for car service centers. It is better to include in advance a business plan for opening a car service, the amount you decide to spend on an advertising campaign.

creating a car service website (it is important not only to create a website but to hire a person who will do marketing);

billboards in the city center or another place where a lot of cars pass every day (preferably this should be a place where they stop, such as a traffic light).

Cars are your passion. You think that you could realize yourself and make good money by opening a car service. How much money can you expect today and what income can you expect?

“If you don’t understand cars, it’s better not to open a car service center. To be a leader for employees and a guarantor of quality for customers, you need to know automotive equipment thoroughly,” says Vyacheslav Nam, owner of a workshop at SlavAvto in the South-East of Moscow. He received a specialized education at the Moscow Automobile and Road Institute (MADI), worked for many years in the automotive industry and a year ago opened his own business, investing 1.8 million rubles in it.

“Passion and desire are needed first of all,” Dmitry Sirotinin, deputy general director of the large Moscow car service center L-Auto, is less categorical. “Knowledge of cars and the automotive market is also necessary, but it comes with experience.” If you are firm in your intentions, move on to the second step: identify your future service sector and clients.

Brand or not brand?

Which cars will be more convenient for you to work with - “Germans”, “Koreans”, “Americans”? The choice of a spare parts supplier, the selection of key specialists and even tools depends on the brand of car that you plan to service. The exotic wrenches that are needed to loosen a nut on some parts of American cars will not work on the same parts on German cars.

There is no point in trying to please everyone and opening a multi-brand service, Vyacheslav Nam is sure. You need to specialize in one brand, maximum - in a family of cars. “Firstly, it is impossible to know all brands well. Secondly, you need to have a certain amount of branded spare parts and consumables on hand. If you don’t have a branded filter or oil, the client will go where it is - to your competitor,” says our expert.

“We didn’t start a multi-brand out of a good life,” shares Dmitry Sirotinin. - Our service specialized in Mercedes and Volkswagen, but over time our regular customers switched from used German cars to new Japanese ones. I had to figure them out too.”

Friend or foe.

Equip your premises for a car service or rent it? Even if you are the happy owner of a technical premises within the city, the package permitting documents from Rostechnadzor, SES and the fire service will cost 200,000-500,000 rubles. If the premises are located in a sanitary protection zone, that is, at a distance closer than 300 m from residential buildings, then it legal registration may turn out to be even more expensive.

If you are planning to rent a room, pay attention to the following:
- parking area. It is impossible to do without places for cars still awaiting repair or already waiting for the owner,
— configuration of the repair room. For example, if it is very elongated, then most of it will be “eaten up” as a corridor for fitting cars,
- reinforced, concrete floor. When a machine is suspended on a service lift, the areas of the floor underneath are subject to a load of hundreds of kilograms,
- 380 volt wiring. Lifts and most machines operate from a current of this voltage.

The premises should be equipped with a separate waiting room with a TV, a sofa and a stack of magazines, so that customers do not wander around the repair area, distracting the mechanics with conversations and instructions on how to repair their car.

The range of rental prices in Moscow is 300-600 rubles per month per square meter and greatly depends on the location of the service. Try to find a place close to other workshops, Vyacheslav recommends to Nam. It will give a flow random clients. People don’t know your service specifically yet, but they remember: you can get your car repaired in this area. There are few “stray” customers at the new car service center on the outskirts.

Equipment: everything at once.

At the time of start, your workshop should have all the necessary equipment. "Don't expect to open with small set tools, and then gradually buy the rest. If you don’t have the required key, you will have to refuse service to the client,” warns Vyacheslav Nam. The instrument is stolen, Dmitry Sirotinin shares his experience. Only control, reporting and increased attention to new employees after hiring can help combat this.

A reliable tool doesn't come cheap. A good, but not the most expensive locksmith set - a cart of keys and screwdrivers for one service station - costs 40,000-45,000 rubles.

It is also necessary to equip staff workplaces: buy lockers for clothes and things, tables, workbenches, etc. For the heaviest and most expensive equipment, you will need lifts and a diagnostic stand. Lathes and milling machines expand the capabilities of your service, because it is not always possible to get by with only factory parts. This especially applies to car repairs after accidents or those that have already been tuned.

Personnel: not stokers or carpenters.

Labor market surveys regularly show that a competent car repair specialist is one of the most scarce professions today.

“It’s difficult with staff. Looking for a person based on an advertisement means getting a pig in a poke, and there are few candidates based on acquaintances,” Vyacheslav tells Us. From his point of view, the main feature good specialist- ability to think systematically. “You need to tighten the nut wisely,” says Vyacheslav. - A robot can also work mechanically. Even if a good master takes a difficult and roundabout route the first time, he will still figure out how to repair a car or component that is unfamiliar to him. Completely inexperienced or not thinking man can't handle this kind of work."

Typically, a car mechanic receives 30% of the cost of the work performed. Today at SlavAvto this amount is 60,000-70,000 rubles per month.

An experienced electrician, motor mechanic or box specialist expects 100-120,000 rubles per month. In Dmitry Sirotinin's company, these are Russians. It was in Russia that the main wave of imported cars hit Russia in the early 1990s, which is why we have the most qualified specialists, as L-auto practice shows. Workers from other union republics have proven themselves well in body shop, says Sirotinin.

Before the start: advertising.

Income.

A profitable car service should make 10,000 rubles net profit from one lift per day, regardless of the number of lifts, Vyacheslav Nam is sure. To make life easier for yourself and your clients, it makes sense to introduce a fixed price list for different types work and not be tied to the standard hours used on some services. The time required to repair a car depends on many factors: first of all, on the diligence of the technician and the malfunction itself. Sometimes the breakdown is “on the surface”, and sometimes it is necessary to disassemble half the machine to get to the bottom of it. When starting a business, you can check prices for basic procedures from competitors.

When planning your income, keep in mind the seasonality of demand for car repairs. June-July and December are the “low season,” says our expert: at this time people spend money on vacation. After the holidays, demand levels off.

Finally: “Take care of your honor from a young age.”

Honesty in relationships with clients is a trump card that will help you after the start. “90% of services do not admit or correct their mistakes. But if you make a mistake, you should not shirk responsibility, but honestly admit it and correct the mistake,” Vyacheslav advises Nam. - And then the client will come to you next time. He will remember not your miscalculation, but your serious attitude to his problem.” So build yourself a decent reputation from the very beginning. Good luck!

START-UP COSTS.

(car service station for 3 posts, rub.)
Tools: 40,000?3 = 120,000
Diagnostic stand: 300,000
Service lifts: 3?120,000+ installation 30,000= 390,000
Preparing the premises: 400,000
Other inventory: 210,000
Starting advertising costs: 80,000
Total: 1,500,000 rub.
————-
Monthly expenses and income (RUB)
Expenses:
Rent (60 sq. m. at the rate of 400 rub./sq. m. per month) - 24,000
Public utilities: 10 000
Consumables(oils, lubricants, etc.): 30,000
Staff:
Senior workshop foreman - 100,000
Car mechanics - (2?60 000) 120 000

Administrator-owner of a car service - 60,000
Total: 344,000 rub.
Income:
3 lifts with maintenance for 7,500 rubles per day (based on 22 working days per month) = 495,000
Monthly profit:
(income minus expenses)
151 000
Income taxes - 22,000
Profit after taxes: RUB 129,000.
——-
Payback period (RUB 1,844,000 initially + one-time expenses for the first month/profit after taxes per month) - 14 months

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on car repairs themselves, even if it is simply necessary. For this reason, many drivers are willing to pay any money for service car. So why not make money from it? How to open a car service center from scratch? What format of business plan should you use?

The idea of ​​opening a service station is very relevant and promising, if implemented correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service area

At the moment, the vehicle fleet in Russia has tripled, which has led to an expansion of the structure of the auto service market. Currently this includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car services. One of the most popular market segments, advertising itself due to the ideal combination of price and quality.

Specialized car services. They work with a specific brand of car, which greatly reduces the number of potential customers, but identifies a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments to work with.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a truck service center with calculations, an example of which will help determine the average amount of investment.

Private and single car services are more profitable in terms of initial costs, but their return on investment may suffer due to serious competition from more large companies. This problem is especially acute in large cities.

Network service stations are best opened in places where there is no popular brand in this area. Here the main costs will go to advertising promotion brands.

The franchise car service was advertised by her, but for this the owner of the chain imposes certain requirements on the businessman, ranging from maintaining a certain appearance office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) for a car service may change, since investments in advertising are being reduced.

Market situation analysis

The new car service has good chances success with a correct assessment of the environment in which he will have to work. In order to correctly choose the direction of activity, possible specifications and territorial location, it is necessary to conduct an analysis of the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it’s worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your garage cannot compete with neighboring garages, you may be better off choosing a different specialization, there are a number of jobs that you will perform at a higher level or at a lower cost, or focus on a specific brand of car that you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The car service business plan with calculations, an example of which we are considering, is designed to provide a wide range of services: major renovation basic car components, diagnostics and repair of electrical parts, body and metalwork, tire fitting, painting and much more. As additional services It is worth considering work on the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior reupholstery, etc.

The most profitable from this list are repairs to the gearbox, engine, clutch, and steering gear. It brings less income, but it is simply impossible to refuse it.

It is best for a service station to choose a narrow specialization, which will reduce costs maintenance business. However, this tactic can greatly reduce the number of potential customers.

Room

Once you have decided on the direction commercial activities, you need to choose the room in which you will carry it out. At the moment, rent or construction are available for a businessman.

The last option is used extremely rarely, as it requires registration additional agreements with the local administration, waiting for the decision of the commissions and then purchasing the rental rights. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and renting a land plot - about 200 thousand rubles per year for 7-9 acres.

It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not meet fire regulations. If you're lucky, you can rent the required space for a service station for 200-300 thousand per month.

In all cases, a business plan (example with calculations) for a car service center should take into account the future size of workshops and required area for tire fitting and electronics departments.

Equipment

In the resulting room there will be nothing but bare walls, so next stage- this is the selection of equipment. The main expenses here go to diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that the work also requires small tools: hammers, vices, side cutters, etc., which can cost up to 30 thousand rubles.

In fact, a business plan for a car service with calculations, an example of which is given here, includes standard characteristics of a service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of clients, but also the image of the company itself depends on who will work at the service station. Therefore, you should be careful when choosing personnel. For a small car service, 2-3 technicians, a manager and a customer service specialist are enough. Thus, for a staff of 5 people wages on average ranges from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station has a different focus, then the staff should be expanded. Thus, a business plan for a truck service center requires at least 10-15 people.

Legislation

The law requires strict compliance with the regulations regarding service stations. Thus, the operation of a car service must be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is being carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. A service station is a place of increased danger, so compliance labor code, namely the chapters on personnel safety, are required very strictly. It is in the interests of the businessman himself to comply with fire safety rules, not to reduce the area of ​​the premises in order to save money, to introduce rules for the storage of flammable substances, and to provide workers with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter dedicated to advertising in the expense item. Promotion methods include advertisements in newspapers and magazines, distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a comprehensive set can cost 400 thousand rubles. However, in a small service station you can meet 50-100 thousand rubles monthly. Then the costs will gradually decrease, as your own will appear and the so-called “word of mouth” will start.

Final count

For those who are thinking about how to open a car service, it is better to use the business plan as a recommendation. Constant changes in the exchange rate, economic events, and increased competition can affect the amount of investment required to open a business. This is the reality at the moment.

A business plan (example with calculations) for a car service includes the following expense items:

1. Initial costs:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rental of premises - 200 thousand rubles;

salary for employees is 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles are net profit.

Thus, I was able to answer the question of how to open a car service, even of an approximate nature.