The opening of the mall Key market parameters

January 26, 2017

Which iconic shopping centers will open in regional markets by the end of 2017?

As the rate of construction of new shopping centers in Moscow, the focus of developers is increasingly shifting towards the regions. The demand for retail space is growing especially strongly in cities with a population of up to 300-500 thousand people.

At the same time, many millionaires are still able to accommodate a sufficient number of interesting objects. Another part of the new supply will be provided by the reconstruction of the expansion of existing trading floors in regional centers.

According to CBRE experts, in 2017 the volume of commissioning of new high-quality retail space in Russia will decrease by almost a third and will amount to about 586,000 sq.m. Malls.Ru present a list of the most interesting regional projects which are expected to open before the end of this year.

Gudok, Samara. GLA = 115,000 sq.m

The technical opening of the largest shopping mall in the Volga region took place a few days before the New Year. But the main tenants of the flagship shopping and entertainment center of the Viktor & Co group will receive the first buyers in the 1st and 2nd quarters of 2017. Gudok, which is expected to become the center of attraction for one of the most shopping-rich cities in Russia, will feature more than 200 shops, 27 cafes and restaurants, a 9,000 sqm entertainment area and a fitness club with a swimming pool.

Watercolor, Togliatti. GLA = 38,500 sq.m

The construction of the Akvarel shopping and entertainment center in Togliatti, a project of the development company Immoshan Russia, is nearing completion. The opening of the shopping center is scheduled for the second quarter of 2017. "Watercolor" is new model retail park with hypermarkets "Auchan" and " Leroy Merlin”, a car service, drive-through restaurants, an external sports and entertainment area and a shopping gallery with an area of ​​11,600 sq.m.

Megamag, Rostov-on-Don. GLA = 40,000 sq.m

Concern "Edinstvo" is completing the implementation of the second phase of the shopping center "Megamag", one of the largest malls in the south of Russia. The cost of the project is estimated at 2.5 billion rubles. The concept of the second stage was developed by Chapman Taylor - it includes a large food court and an entertainment part with a cinema. The highlight of the new building will be the central dome with an area of ​​more than 2000 sq.m. By the way, after the opening of the second stage, the concern will begin renovation of the first phase of the Megamag shopping center.

Solontsy, Krasnoyarsk. GLA = 105,000 sq.m

In Krasnoyarsk, the construction of the largest shopping center in the city "Solontsy" is nearing completion, the total area of ​​the mall will be more than 230,000 sq.m. The project, which began to build the Torgovy Kvartal, is now in the portfolio of the Evrostroy group and Lenhard Development. After the opening of the shopping center "Solontsy" will become one of the largest in Siberia and the regional market as a whole. Among the tenants, anchors of all popular formats and an extensive fashion gallery are promised.

Europe, Kursk. GLA = 80,000 sq.m

SEC "Europe" in Kursk is the flagship project of the "Promresurs" group, which develops a trading network of the same name in the cities of the Black Earth region. In 2017, the company plans to complete the second stage of the mall, the total area of ​​which will reach a record 180,000 sq.m. for the region. SEC "Europe" will receive a theme amusement park with an area of ​​20,000 sq.m, and the total number of brands in the center will reach 270.

Galaxy, Barnaul. GLA = 65 400 sq.m

The second stage of the super-regional Galaktika shopping and entertainment center, a project of the Maria Ra development company, will appear in Barnaul. This week it became known that the line was temporarily suspended by decision of the State Construction Supervision Authority. Quality checking construction work was carried out after the collapse of the roof in the Auchan hypermarket in December. However, the construction of the second phase of the 154 sqm GBA mega center is expected to be completed by the end of the year. The project involves more than 200 stores from mass market to middle plus, 15 cafes and restaurants and an 800 sq.m ice rink.

M7 Mall, Ufa. GLA = 53 300 sq.m

SEC M7 Mall - a project with the concept of a quarter of a public and business zone, is being built on a federal highway, a 12-minute drive from the center of Ufa. The total area of ​​the complex will be more than 66 thousand sq.m. The construction of the shopping and entertainment center, which was conceived as an analogue of Mega, began in 2011. The new shopping mall is expected to receive its first customers by the end of 2017.

Kalina Mall, Vladivostok. GLA = 46 300 sq.m

Vladivostok, which in recent years has been increasingly attracting strong concepts and federal brands, will receive a new professional shopping complex"Kalina Mall" with a total area of ​​about 95,000 sq.m. Among the tenants of the new center are the hypermarket "Samberi", "Eldorado", "L" Etoile "and the city's first multiplex" Kinomax.

European, Novosibirsk. GLA = 45,000 sq.m

Being built at the intersection of three major transport highways of Novosibirsk - Ippodromskaya, D. Kovalchuk, B. Khmelnitsky streets - Evropeisky shopping and entertainment center will become one of largest venues in a city with GBA over 100,000 sq.m. The design of the center began in the pre-crisis year of 2008. Currently, the construction of the outer part of the complex is being completed. It is expected that the mall can receive the first customers in the fourth quarter of 2017.

We start the week with the results of the Moscow shopping center market and forecasts for 2018-2019 from JLL experts.

Brief annotation

• 150 thousand sq. m in 2017 - a record in Moscow for five years; result in 3,5 times lower than in 2016 ( 519 thousand sq. m).
• The vacancy rate for the year decreased from 7,5% before 6,2% , while in the 4th quarter the indicator slightly increased (by 0.2 p.p.)
• 49 foreign brands entered the Russian market in 2017 against 47 in 2016. Most opened a debut point in Moscow, seven - in the regions (including three debuts happened in St. Petersburg).
• Brands that have previously left the market are considering returning to the country.
• The majority of new brands in 2017 are in the luxury and premium segments, with the share of luxury brands among newcomers doubling compared to 2016.
• In 2017, the market passed the lowest point of the development cycle, and already for 2018, it has been announced for commissioning 306 thousand sq. m of shopping centers, for 2019 - 567 thousand sq. m.
• In Moscow, there are fewer and fewer locations that are attractive to developers, as a result, the structure of the new supply of shopping centers is changing today: district shopping centers, areas within the MFC and TPU; Retail formats are also changing.
• Subject to the commissioning of all declared objects, the share of free space by the end of 2019 will increase to 7,6% .

Extended overview

According to JLL, only three high-quality shopping centers were opened in Moscow in 2017: Vegas Kuntsevo ( 113,4 thousand sq. m), Vidnoe Park ( 24 thousand sq. m), as well as a shopping complex as part of the Fili Grad multifunctional complex ( 12 thousand sq. m). Thus, the annual input volume, which amounted to 150 thousand sq. m, became a record low over the past five years. It should be noted that in the first half of the year, not a single shopping center was introduced in the capital.

Among the projects that were announced for commissioning before the end of 2017, but were postponed to 2018, are Arena Plaza (20,000 sq. m.), Mile (19,000 sq. m.), Galleon (14 thousand sq. m.) and "Petrovsky" (8.5 thousand sq. m.). In total, 306,000 sq. m. were announced for 2018. m of new retail space; the largest projects of this year will be the shopping and entertainment center on Kashirskoe highway(71 thousand sq. m.) and "Dream Island" (65 thousand sq. m.).

• “The downward trend in commissioning is a consequence of low development activity against the backdrop of the economic crisis of 2014-2016,” comments JLL Regional Director and Head of Retail Real Estate. – It should be noted that, first of all, developers were affected by the unavailability of debt financing in 2015-2016 and the correction of the development plans of most retailers. As a result, the list of projects in 2017 was reduced, including due to the postponement of the commissioning date. Nevertheless, we expect that the market will enter a new cycle already in 2019 and development activity will begin to recover.”

The low volume of new supply in 2017 was primarily reflected in the share of vacant space, which decreased from 7.5% to 6.2% in high-quality shopping centers in Moscow over the past year. Vacancy in prime malls, with the highest traffic and conversion rates, remained close to zero throughout the year.

• “Given the conservative forecast for commissioning in 2018, we expect retailers to maintain their focus on new, but already functioning shopping centers. Therefore, at the end of the year, the share of vacant space will not change significantly and will amount to about 6%. However, already in 2019, the volume of new construction may increase to 567 thousand square meters. m, which will lead to an increase in vacancy to 7.6%. At the same time, such a jump will occur only if all three largest projects 2019 - Garden Mall shopping center, multifunctional complex on Aminevsky highway and Salaris shopping center, which together can add 322 thousand square meters to the market. m of retail space,” says Oksana Kopylova, head of retail and warehouse real estate analytics at JLL.

A significant share in the structure of new projects in 2018-2019 is occupied by district shopping centers of a small format on the site of former cinemas, which are being implemented by the company ( 39 objects with a total area 324 thousand sq. m). As a result, the average size of shopping centers commissioned during the year in Moscow will decrease from 50 thousand sq. m in 2017 to 19 thousand sq. m in 2018 and 22 thousand sq. m in 2019.

“There are fewer locations in the city that are attractive to developers, so the structure of the new supply of shopping centers is changing today. The main volume of construction in the next two years will be local projects, retail space as part of the MFC or TPU, as well as new lines of existing facilities, - says Polina Zhilkina, Director for Russia and the CIS, Head of the Retail Consulting Department of the Retail Real Estate Department at JLL. “At the same time, small-format projects are no less attractive to retailers than large-format shopping centers, because they give them the opportunity to be closer to consumers geographically, increase the frequency of purchases and create additional brand awareness. In addition, even large networks are now showing flexibility and optimizing the occupied space, including through reduced formats. Many grocery retailers have already launched small format stores, for example, Perekrestok, Azbuka Vkusa, Auchan, and Decathlon, Leroy Merlin, OBI, M.Video, IKEA.”

The pace of construction of retail facilities in Moscow will remain at the lowest level over the past ten years until 2019, Colliers International concluded. Now 14 shopping centers with a total area of ​​625 thousand square meters are under construction. m, declared for commissioning in 2018-2019. The forecast for the launch of new facilities in 2017 is about 290 thousand square meters. In the third quarter, two new centers entered the market - Vegas Kuntsevo (leasable area 113.4 thousand sq. m., 56th km of the Moscow Ring Road) and 11.6 thousand sq. m. m of retail space as part of the Fili Grad multifunctional complex in Beregovoy Proyezd. The maximum volume of commissioning of such objects over the past decade was recorded in 2014, almost 900 thousand sq. m. m of new space. The minimum volume was noted in 2011 - about 250 thousand square meters. m.

At the same time, the increase in area is provided mainly by small objects. According to Anna Nikandrova, a partner at Colliers International, the trend for regional-format shopping centers continues (leased area is up to 10,000–15,000 sq. m.). This year, the shopping centers "Paragon" in Izmailovo, "Chocolate" in Belyaevo, "Green" in the Basmanny district, "Tsimlyansky" in Lyublino came out. “Most of them remained in the status of long-term construction for a long time,” the expert notes. Alexander Obukhovsky, director of the retail real estate department at Knight Frank, specified that the last time a shopping center of the Vegas Kuntsevo scale was opened in Moscow two and a half years ago: Columbus with a leasable area of ​​140,000 sq. m. m.

Now the total volume of the retail space market in Moscow is 6.8 million square meters. m, the level of vacancy -10%. Oksana Kopylova, head of retail and warehouse real estate analytics at JLL, estimates the vacancy in shopping centers even lower - at 6%, according to the data for the third quarter, by the end of the year the figure may drop to 5.7%. “Against the background of a reduction in the volume of commissioning of new facilities, free space in existing shopping centers is being actively filled with tenants,” Mr. Obukhovsky is optimistic.

About 35% of offers for tenants fall on objects put into operation in 2012-2017, 29% - in 2008-2012. But, according to Anna Nikandrova, the heterogeneous structure of supply does not affect the composition of tenants. Thus, according to Colliers International, an analysis in 20 shopping centers in Moscow with a rentable area of ​​​​more than 50 thousand square meters. m showed that 13 of them represented more than half of the key fashion brands. Oksana Kopylova adds that more than half of the shopping centers operating in Moscow are in need of reconception.

The largest traffic conversion is shown by small objects with an area of ​​about 15 thousand square meters. m, agrees Evgenia Osipova, head of Cushman & Wakefield shopping center leasing. According to her, large shopping centers now have to compete with district-scale facilities. “The consumption model is changing, now the proximity of trade to home is more important than assortment and prices,” she explains. As a result, objects focused on the daily needs of the residents of the area are up to five times more resistant to change. economic conditions and consumer preferences than large shopping centers. “In large malls, at the beginning of the crisis in 2015, the traffic of visitors fell by 10%, and in small shopping centers - by only 2%,” adds Ms. Osipova. Next year, the downward trend in the area of ​​shopping centers will continue, she is convinced. These facilities have been shrinking in area since 2016 - even then they were 7% smaller than in 2015, the average area reached 43 thousand square meters. m, in 2017 it is expected to decrease to 34 thousand sq. m. m.

In the first half of 2017, two shopping centers were opened in Moscow. According to , the total area of ​​shopping centers "Green" and "Auchan Proletarsky" amounted to 32.8 thousand square meters. meters. The last time such low results of commissioning a shopping center in Moscow were recorded in the first half of 2003.

The share of vacant premises in shopping centers amounted to 8.4%, also approaching the indicator of the crisis year of 2009, when it was 7.1%.

The vacancy rate is highest in facilities opened in 2016: every fifth square meter is empty. Last year, the shopping centers Akvarel Yuzhnaya, Butovo Mall, Good!, Eastern wind”, “Novomoskovsky” and several others.

A significant amount of vacant premises also remains in shopping centers that entered the market in 2014 (every tenth square meter) and 2015 (every seventh square meter).

In total, over 500 thousand square meters are free in the existing Moscow shopping centers. meters of space (in 2016 this figure exceeded 1 million sq. meters).

The maximum volume of vacant space was recorded in the South administrative district, where out of 1.1 million sq. meters of retail space available almost 90 thousand square meters. meters (or 17% of the total volume of vacant premises in Moscow).

The smallest number of vacant premises is in the Troitsky and Novomoskovsky administrative districts (TiNAO), where about 20 thousand square meters are vacant. meters or 4% of the total vacant space in the capital.

Objectives of the Review: providing up-to-date information on the largest ongoing investment projects of the trade infrastructure of the Russian Federation, monitoring the implementation of investment plans of the largest retailers and retail real estate developers, data analysis to search for new areas of development and analysis investment activity largest companies industries, conveniently structured description investment projects indicating the contact details of the project participants (investor, developer, general contractor, designer, equipment suppliers and other project participants)

Directions for using the results of the study: search for clients and partners, preparation for negotiations, benchmarking, competitor analysis, marketing and strategic planning

Time frame of the study: 2017 and plans until 2021

Terms of the study: IV quarter 2017

Recommended: to monitor investment processes and construction and reconstruction projects, search for new projects, as well as to improve the efficiency of interaction with consumers of products and services, comparative analysis regional development. For regular up-to-date information on the most important projects in the construction industry.

Key market parameters: According to INFOLine, in 2017 more than 15 large shopping centers (from 10,000 sq. m.) were commissioned in Russia with a total leasable area of ​​more than 500,000 sq. meters. This is the worst indicator of commissioning of retail real estate over the past 10 years. Nevertheless, in terms of the volume of commissioning of new shopping centers, Russia in Europe is second only to Turkey.

The largest shopping centers put into operation in 2017

Name		Area (Total), m
Vegas Kuntsevo
Galaxy (Galaxy) (2nd stage)
CENTRAL PARK (2nd stage of the Europe 50 complex)
Watercolor Togliatti	Tolyatti
Red Square (Phase 2)	Novorossiysk
Nordmall (3rd stage)	Novosibirsk
MEGAMAG (2nd stage)	Rostov-on-Don
MegaGRINN (3rd stage)
	Novosibirsk
	Chrysostom
Fili Grad

Against the backdrop of a decrease in purchasing power in 2015-2017, the number of new shopping center construction projects began to decline, which is associated with the strategy of developers adapted to the crisis period (avoiding the absence of tenants when opening complexes). In competition for efficient land plots for trading activities increased activity of retail chains operating in the hypermarket format. These facilities require less investment (compared to shopping centers) and are built much faster. In 2017, for example, in the FMCG segment, the Lenta retail chain opened 40 hypermarkets, in the DIY segment, the Leroy Merlin retail chain opened 13 hypermarkets, and even in the furniture segment, the Hoff retail chain launched 7 full-scale hypermarkets. The INFOLine study showed that retail chains plan high investment activity in 2018-2020.

Study Benefits: Comprehensive monitoring of investment activity in various areas of construction; the possibility of obtaining information about new potential directions of development and implementation channels own products and services. The study was prepared on the basis of monthly reviews and daily thematic news "Trade and Administrative Construction of the Russian Federation". As part of the preparation of the Review "The largest hypermarkets and shopping centers planned to be opened and under construction in the Russian Federation. Projects for 2018-2021", INFOLine specialists analyzed the development plans of the largest companies in the industry, studied plans for the integrated development of territories and permits local authorities for construction, tender documentation. In total, the Review describes more than 250 shopping facilities under construction and planned to open (157 shopping centers under construction, 50 stand-alone hypermarkets under construction and 40 hypermarkets planned to be opened).
The description of each object contains basic information about it, for example, an indication of the purpose of the object, its location, the current stage of construction, the completion date, and the amount of investment. In addition, the description of each project includes contact information for all construction participants (customer, investor, developer, general contractor, designer, equipment suppliers and other project participants). Thanks to this information, the Review becomes a FULLY READY tool for finding new customers and partners.

Work experience and references: IA "INFOLine" has been implementing monitoring of investment activities for clients and has been releasing initiative products for the construction industry since 2005. Our regular customers in this direction are more than 500 companies, including enterprises of the LSR Group, KNAUF, Siemens, Ruukki, Rockwool and many others. In addition, IA "INFOLine" has unique competencies and experience in conducting research on construction market, Food Industry and agro-industrial complex. Questionnaire for information needs and a complete list ready Researches and other information products of IA "INFOLine" you can request

Research methods and sources of information: The Review included facilities with investments in the construction of at least 500 million rubles, the total amount of investments in the implementation of the projects of the Review is more than 700 billion rubles. Investment projects for the construction and reconstruction of detached hypermarkets, shopping, shopping and entertainment centers, retail parks, shopping galleries, multifunctional complexes with a retail component, etc. were studied, ongoing as of Q4 2017 and planned for completion no earlier than I quarter of 2018. The information was prepared on the basis of a combination of sources:

• telephone interviewing of each company participating in the implementation of the projects described in the Review;
• interviewing companies participating in the construction industry;
• monitoring the state of the construction industry, the implementation of investment projects in industrial and civil construction, the commissioning of residential and non-residential facilities, the dynamics of inflationary processes, indicators retail and consumer demand using data from Rosstat, the Ministry of Construction and Housing and Public Utilities, the Ministry of Economic Development, and the Central Bank. To get a FREE example of monitoring investment projects in industrial or civil construction, click Privolzhskiy federal district(15 projects)
  Southern Federal District (13 projects)
  North Caucasian Federal District (2 projects)
  Ural Federal District (15 projects)
  Siberian Federal District (4 projects)
  Far Eastern Federal District (6 projects)
  Section 2. Description of hypermarket chains under construction
  Hypermarkets Castorama (2 projects under construction and 1 planned)
  Hypermarkets IKEA (4 projects under construction)
  Hypermarkets Leroy Merlin (13 projects under construction)
  Hypermarkets OBI (1 project under construction)
  Selgros Cash&Carry hypermarkets (4 projects under construction)
  Hypermarkets Auchan and Nasha Raduga (2 projects under construction and 11 planned)
  Hypermarkets Globus (2 projects under construction and 1 planned)
  Hypermarkets Europe (1 project under construction)
  Hypermarkets Karusel (1 project under construction)
  Hypermarkets Lenta (8 projects under construction and 6 planned)
  Hypermarkets Magnit (1 planned)
  Hypermarkets Maxi (1 project under construction and 6 planned)
  Hypermarkets Maksidom (2 planned)
  Hypermarkets Megastroy (1 project under construction)
  Hypermarkets Metro Cash & Carry (6 projects under construction and 1 planned)
  Hypermarkets O'Key (1 project under construction and 2 planned)
  Hypermarkets Optoclub Ryady (3 projects under construction and 6 planned)
  Hypermarkets Sambury (2 planned)
  Hypermarkets Essen (1 planned)
  Annex 1. Representation of projects in the Review
  Appendix 2 information products INFOLine