Effective advertising of car service. Promotion of a car service: active online life of offline business Plan for attracting customers to a car service

Your car service center is not worried better times? Have you invested a lot of money in your business, but it is in no hurry to pay off? Don't know how to promote a car service? We have prepared an answer to this question.

Read the material to find out how to attract customers to your car service and increase its profits.

Tell clients about yourself

However, remember, the specifics of the business are such that customers need car service services only if they have certain problems. Make sure your service advertisement is memorable. This doesn't mean you need to generate funny slogans and use crazy designs. It will be much more effective if you stand out from your competitors by emphasizing your own advantages. Tell us why yours is better, more profitable, faster.

Car service promotion on the Internet

Create your own website with up-to-date information about current promotions and discounts. Arm yourself with contextual advertising and direct mailing. Place an ad on thematic forums. With the help of these tools, potential clients will learn about you.

Involve internet marketers who will help promote your website using SEO optimization. If your site is listed in the TOP 10 search results, clients will find you themselves.

Outdoor advertising

Don't forget about leaflets that will tell you about current promotions. They can be placed under the windshield wipers of cars parked in the service area.

Word of mouth

Take advantage of the special technique of experienced security officers, when a group of professional agents penetrates the companies of car enthusiasts and accidentally spreads information about a new super service.

Your clients may well become such agents. How to achieve this? It all depends on you. Provide good service, reduce prices, expand the range of services. In a word, do everything so that the client not only returns to the car service, but also recommends it to his friend / colleague / neighbor in a traffic jam.

Help from partners

Give customers a reason to visit you now

A person whose car is in good condition will not stop by a car service center just out of curiosity.

To attract a client, play on two factors: benefit and urgency. Run a short-term promotion. The car owner must understand: he needs to urgently visit a service station in order to save money.

The promotion should not be highly specialized. Take a service that, in theory, is necessary for all cars. For example, hold a free diagnostic day. Or offer a 10 percent discount on all services. Or set a super price on an oil change. In a word, attract as many visitors as possible to the car service center. And provide them with services at such a level that their visit does not turn out to be a one-time visit.

Keep customers coming back

How much a car service center earns directly depends on how often it is visited. A one-time promotion, of course, will provide you with an influx of customers, but there is no guarantee that they will come back again.

Make your clients an offer they can't refuse. Develop a loyalty program. Discount cards, bonuses or gifts - please your customers and show how interested you are in them.

Give your clients more opportunities to grow even faster

A fashionable, but not yet fully promoted feature is its own mobile application.

Create a program for mobile devices with which clients can find out about the cost of work and ongoing promotions. Do special offer for those who installed the application: a discount on the service or several liters of anti-freeze as a gift.

Developing a mobile application will not require a lot of money, but it will immediately set you apart from your competitors.

An additional measure for effective promotion

All the methods discussed are effective to one degree or another. But their effectiveness depends not only on you. Even the coolest and profitable program loyalty will not help if there is a car service next door that has been operating for 15 years. It will be difficult to compete with established service stations. Likewise, it’s unlikely that anyone will take advantage of a promotion if they can’t find you right away.

What to do? We can only rely on luck. Or become the owner of a service with a good location.

There is an even better solution! The Altera Invest company sells ready-made business in large cities of Russia: you can buy a ready-made car service in Moscow, St. Petersburg, Yekaterinburg and a number of other federal cities.

Problems with “skillful” neighbors and inconvenient check-in will be resolved in your favor. All you have to do is apply the above methods and continue to promote your existing business.

Let's summarize

To effectively promote your service station, do not spare money on advertising campaign. Ensure high quality of services provided and develop a loyalty program so that visitors return to you and bring new clients.

Don't forget about promotions and think about your own mobile application to stand out from your competitors.

In this article I will talk about my experience in promoting automotive websites and, in particular, car service centers. The recommendations from the article will help you quickly promote a car service and avoid many mistakes. I started promoting my first automotive website in 2007. Since then, dozens of different sites have passed through my hands, and our agency has made many auto projects leaders in their niches.

Mistake 1: Queries are too general

As a rule, car service owners strive to bring their website to the TOP for the most common queries. For example, “service” or “car service,” but these requests do not bring the most profitable clients to the site. For example, your service specializes in Japanese brands, and with the request “car service”, both owners of domestic cars and German foreign cars, etc. can search for services. You will pay for all visitors.

The most profitable clients come with specialized requests that take into account your range of services. For example, “automatic transmission repair”, “BMW suspension repair”. The more specifically the client’s need is expressed in the request, the higher the chance of receiving an order.

Mistake 2: superficial processing of queries

Not everyone knows about cars. Not everyone understands that potential clients can use dozens of different words and their combinations to search for the same service. “Chassis repair”, “chassis repair”, “knocking in the suspension” - customers can ask very different requests in search of a solution to their problems (find a service to repair a car), and these requests are not always on the surface. The more suitable queries are collected, the more search visitors your site will receive. To collect all the relevant queries, you need not only to understand SEO, but also have knowledge in the field of auto repair.

Mistake 3: Semantics does not take into account the location of the service

This problem concerns car service owners in large cities. Many customers prefer to find a car service closer to home. Therefore, for example, in Moscow, potential clients often formulate requests indicating the area or even the street where they want to find a service.

If you have one car service in Moscow, process requests indicating the area and street where your company is located. If you have a network, process such requests for each point.

Error 4: Missing directory

Many car repair shops do not strive to develop websites, not considering the Internet as a serious sales channel. For example, information about all services is added to one page, but separate pages for each service are not created. Result: low positions in Yandex and Google and low site traffic. We recommend writing a separate text for each service and including links to related services (this will increase the average bill).

Mistake 5: sites with little information content

A car is quite an expensive thing, and it is difficult for people to trust a car to an unfamiliar company. Your website should instill confidence in the car owner. This can be done through competent design, high-quality texts that show professionalism, photos and video materials. It is important to post “live”, but professionally taken photographs on the site. If you are doing body repair– “before” and “after” photos of the renovation will help attract customers. It is important to protect photos with watermarks, since automotive-themed photos are often borrowed by competitors.

A high-quality, well-developed, developing website can bring a car service many customers. However, to obtain such a sales channel, you need to take into account typical mistakes, listed above, and do not allow them on your project. With the right approach, even in the region, a car service website can receive hundreds of visitors a day and dozens of calls and orders, not to mention Moscow.

Confidentiality Agreement

and processing of personal data

1.General provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or legal entity, registered in accordance with the legislation of the state of which such person is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such a person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about methods of implementation professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; information about technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information related to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other in writing and/or electronic form, clearly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).

2. Responsibilities of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2.Each Party will take all necessary measures to protect confidential information using at least the same measures that the Party uses to protect its own confidential information. Access to confidential information is provided only to those employees of each Party who reasonably need it to perform their official duties under this Agreement.

2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.

(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully received from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of the authority state power, other government agency, or organ local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the received request;

(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

2.5.Insales does not verify the accuracy of the information provided by the User and does not have the ability to assess his legal capacity.

2.6.The information that the User provides to Insales when registering in the Services is not personal data as defined in Federal law RF No. 152-FZ dated July 27, 2006. “About personal data.”

2.7.Insales has the right to make changes to this Agreement. When changes are made to the current edition, the date of the last update is indicated. The new version of the Agreement comes into force from the moment it is posted, unless otherwise provided new edition Agreements.

2.8.Accepting this Agreement The User acknowledges and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personalized offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

2.9.By accepting this Agreement, the User understands and agrees that the Services Insales to ensure the functionality of the Services as a whole or their individual functions in particular, cookies, counters, and other technologies may be used and the User has no claims against Insales in this regard.

2.10. The user understands that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

2.11. The user is independently responsible for the security of the means he has chosen to access his account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under account the User, including cases of voluntary transfer by the User of data to access the User’s account to third parties under any conditions (including under contracts or agreements). In this case, all actions within or using the Services under the User’s account are considered to be carried out by the User himself, except in cases where the User notified Insales about unauthorized access to the Services using the User’s account and/or about any violation (suspicion of violation) of the confidentiality of their means of access to the account.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User’s account and/or of any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently safely shut down work under his account at the end of each session of working with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to the User’s violation of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be submitted to in writing and be delivered in person or through a courier, or sent by email to the addresses specified in the license agreement for computer programs dated December 1, 2016, the accession agreement to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or by postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Postal address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details:

After opening their own business, many entrepreneurs wonder how to quickly promote a car service and attract customers. Unfortunately, due to a lack of understanding of how to achieve the goal, many car services work for months after opening to their detriment. As a result, most of these properties are simply sold. If you do not want your business to suffer the same fate, we recommend that you carefully read the recommendations presented in this article.

How to quickly promote a car service and attract customers

Of course, when opening a business in a new place, an entrepreneur always has to face a lot of troubles and difficulties. Therefore, many people don’t even think about how to promote a car service due to other difficulties. But, if you want to achieve what you want, and you have little time, you definitely need to think about an effective marketing strategy. One simple thing to realize is that it is necessary to attract customers before opening any commercial establishment. In any case, a clear action plan should be developed. If you are not good at this, order the services of specialists.

Before we talk about how to promote a car service, we should discuss issues related to what needs to be done before purchasing advertising. Developing the right promotional offer means the benefit it can bring, namely the return on savings. For this reason, you should focus on the target audience, and not on the beauty and attractiveness of the offer. Besides good advertising will lead to the emergence of new channels that will help promote the project.

Today it is common to distinguish several types of advertising:

• Business promotion through radio and TV;

Before choosing one of these types, keep in mind that promoting a car service center is a complex process that requires an accurate analysis of supply and demand for a particular type of service. If you are at the planning stage, we recommend that you familiarize yourself with the “business plan for a car service center.”

What services should be advertised?

You should know how to quickly promote a car service without additional costs. To do this, you will need to at least master the basics marketing strategies. Understand that every potential customer who sees an ad must take a specific action. In particular, call or come to a car service center. You must decide in advance what action the client needs to take in order to use your services. This is directly related to the selection of contacts that will be placed in the promotional offer. It could even be the name of the site. This brings up an important question: how do you make sure that the client is interested in the area of ​​services you offer?

First of all, you need to consider the following:

The client must want to modernize or customize his vehicle;

• You must focus on a target audience that has sufficient finances to cooperate with your car service;

He must want to convert right at this moment.

In fact, the answer to not all questions is simple. If a person does not see problems with his car, he will not pay attention to any advertising. If yesterday the driver punctured the tires or broke the glass, he will definitely pay attention to the offer, which states that it is proposed to repair these particular components. Therefore, it is advisable to include the most accurate description of services in your advertising proposal so that potential clients pay attention to your financial contribution.

And so, answering the question of how to promote a car service from scratch, we note once again that good advertising should be used. Therefore, if you simply indicate that there are diagnostics, specialists and favorable prices for services, it is unlikely that you will be able to stand out from other competitors. Moreover, if there is no need, they will not pay attention to the proposal at all. Based on this, it becomes clear that it is better to focus on such a factor as urgency.

Advertising Tricks

Let's say a person changed his oil about 6 months ago. That is, it is time to re-do this procedure. However, most people have a bad habit of procrastinating. Understanding this shortcoming may be the answer , how to promote a business. To encourage the customer to change now, try to explain the reason why the oil should be changed now. Some specialists in the field of advertising development describe not what the client can get, but what he refuses by not taking advantage of the offer.

To get maximum benefit From advertising, we suggest setting a deadline for a special promotion, for example, for an oil change. Inform your clients that you are performing this operation in a short time, that there are specialists who understand different products and know their business.

It is more difficult to achieve recognition from clients if you have to work in limited conditions. For example, if you need to receive clients in the garage. Considering that everyone loves comfort and pays attention to resources, we will tell you how to promote a car service in your garage without additional costs. If it is not possible to provide adequate comfort due to a lack of financial savings, then it is better to take a course towards accessibility. Let's say you offer an oil change for 100 rubles cheaper than other service centers. Given the urgency factor, the result will be extremely effective.

Increasing target audience

As soon as advertising bears the “first fruits,” you can think about expanding your offers. Today is very useful service is considered a body wash. This is due to the fact that every motorist needs to wash their car. At the same time, the technical condition of the car does not play any role in this aspect. Let us note once again what to advertise more profitable services who don't use in great demand, because everyone is the most profitable niches already deployed by other major competitors. If you plan to make money from oil changes, you need to be the best in the field. For this reason, it is advisable to focus on your specialty.

How to promote a car service? Visit planning and guidance for new clients

Secrets of attracting attention

No matter how it sounds, the most best way attract a new client - “give him a bribe.” That is, you must attract potential clients in such a way that they feel that they can profit from doing business with your organization. At the same time, acting on this principle is quite simple. First you need to decide on the size of the “bribe”. In other words, calculate the amount of money you are willing to spend to attract a new customer. The amount spent on attracting customers does not always seem rational. Someone can spend 100 rubles, others don’t mind even 1000 dollars. You must understand that the contribution must be comparable to the possible benefits.

That is, if your services can bring good profits, then you need to focus on expensive advertising and great deals regarding discounts and affiliate programs. At the same time, you don’t need to worry about attracting new clients in the future. After the business has been promoted, another factor will come into play. After all, the company will already be famous. Consequently, there will be more profit, which is more logical to spend on expanding the business.

After making calculations regarding the money you can spend on advertising, think about how to promote your car service on the Internet. Today this method is relatively profitable and extremely simple if you find professionals. If you already know that you are ready to allocate, say, 100 rubles to attract a new client, then it would be advisable to offer the consumer the service at a cost of 100 rubles. For example, you will pay a washer a certain amount of money so that he will supposedly wash the client’s vehicle for free. At the same time, you know that you will have to pay only 50 rubles to the washer.

If the car wash does not bring good income, it is more rational to use it as a bonus. Therefore, if they come to you to replace an engine or other spare parts, it is advisable to offer additional service washing There can be many alternatives.

How to avoid overspending on advertising

This question should be asked by every entrepreneur who wants to save himself from repeated investments. If you don’t know how to promote a car service without investment, carefully read the recommendations presented in this section of the article.

And so, first, you must take into account down to the penny how much profit this or that advertising offer will allow you to make. If it immediately becomes clear that it will not be possible to obtain greater financial profit, it is better not to start. At the same time, it is necessary to monitor the effectiveness of the proposal from the first seconds of the project launch.

If you can't determine how effective and profitable an ad is, then don't use it at all. Most likely we are talking about losses that are not noticeable at first glance. In the future, if you do not stop in time, you may face additional costs. When we talk about performance analysis, we mean that your employees will find out how clients accessed the service. This way, you will be able to find out how justified your investment is. In addition, analyze traffic to your website, if you have one. You cannot completely rely on customer reviews as they may misinform you without thinking twice about answering the above question.

Interaction with advertising channels

If you have reached the stage where it is important to correctly calculate the effectiveness of any advertising channel, we recommend supplementing your offer with contacts. This will help you determine how effective your actions are. For print advertising, it is recommended to use numbers. If we are talking about promoting resources on the network, you can use special utilities to determine traffic.

Individual resources;

Use of code phrases;

Adding contacts;

Application of colored marks;

Operation of cutting coupons.

In other words, your task is to find out how many potential customers were converted to the company through the specified channels. If you are advertising, say in a newspaper or magazine, then you need to engage a certain response. After all, this will allow you to determine how much money you can return from investing in this type of investment. Remember that people who underestimate the importance of managing advertising channels rarely extract enough value from their offers. After all, new clients are not appearing, and advertising money is being spent at a “crazy” pace. It should be noted that the effectiveness of any advertising is quite easy to check. You just need to acquire the necessary knowledge in a particular area. For example, on the Internet, the effectiveness of contextual advertising can be tracked using Google Analytics.

Working with clients

When trying to find out how to quickly promote a car service and attract customers, most business owners make a huge mistake, believing that they need to focus only on new consumers. In fact, it is important not only to increase the base of potential clients, but also to periodically improve the terms of cooperation.

If you do not take care of processing new customers in a timely manner, then you will not be able to influence the acquisition of new customers. In order for customers to like it and share their positive feedback, you gradually need to expand, improve the level of service, and also constantly remind yourself of yourself. That is, you regularly need to pay money to develop interesting advertising. After this, you can count on a stable and long-term income.

Back in the 90s, most of the large car service centers were founded. Some people believe that it is impossible to earn decent money from a car service because there is quite a lot of competition. But still, many entrepreneurs create this business and devote time to this activity.

Car service business plan

To create a car service with a full range of services, you need to know the following numbers:

• the investment amount is about 400-500 thousand dollars;
• annual cash turnover - about 250-300 thousand dollars;
• profit is normally about 30%;
• The payback period for this business is 5 years.

Car service business plan

The first thing that is important for a manager to create is a business plan for a car service. Today, finding a profitable, good place or building for this activity is quite difficult. You can only count on a bare plot in a populated area near a fairly busy road. But still, there may not be the only establishment there, so competition is not excluded. “Garage” services and service stations are also often present in large numbers.

Undoubtedly, the construction of a service that will provide 2-3 services can immediately be called a failure. It is necessary to build more than one workshop so that several types of work can be carried out in it. This room should look many times better than the car services that already operate here.

Premises and requirements for them

For this type of activity you will need approximately 700 square meters of area. They can be rented, for which you will need to go through the following steps:

• prepare a project and provide documentation to the administration at the location. The project can be developed by a specialist;
• agree on the project in the commissions;
• obtain the right to rent land and pay for it.

The rental buyout amount may well exceed the rent throughout the entire period of renting the plot. It depends on the value of the land in the area and the wishes of the administrative authorities.

Having ready business plan car service, you can clearly determine what should be located in this room:

• sites for car electrical repairs, communications wiring, tire fitting;
• body shop;
• paint shop;
• metal shop.

Although in the 90s, when most car services were created, it was easier to find building materials and a place for this, there are still business advantages now. To conduct this activity you do not need licensing - it is enough to have a certificate of conformity. Obtaining such a certificate is not a problem as there are many companies offering these services.

The person who will supervise the operation of the service must have an education diploma, preferably a technical one. Also, the documents for the right to establish a car service must be in perfect order.

Car service equipment

It is impossible to start car maintenance work without car service equipment.

If a car service offers services such as tire fitting, repair, wheel alignment, wheel balancing and many others, you will need the following tools:

• pneumatic tool;
• tire fitting, diagnostic, hydraulic equipment.

All these devices allow for complete comprehensive assessment and car repair.

Diagnostic equipment makes it possible to identify faults and defects and find methods to eliminate them. Diagnostics of exhaust gases, electrical signals and pressure are carried out. You will also need motor testers.

Tire fitting equipment allows you to work with car wheels: balancing, rolling, assembling and disassembling, straightening discs. This equipment includes: a machine, a balancing stand, lifts for car service centers and more.

Pneumatic tools include drills, grinders, and impact wrenches. It is necessary to select equipment that has high power, low noise levels, and a long service life.

Business structure

After you have built a car service according to a business plan and received a certificate, you need to take care of the staff. For the service it is enough to use 10-12 workers. Unfortunately, qualified locksmiths are very difficult to find. Specialists from neighboring countries are now offering their services. But finding a professional among them who will meet all the requirements is even more difficult. Most of these workers lack professional skills, as well as the concept of proper communication with clients.

The visitor brings his car in for service and, naturally, wants to be treated politely with him and his car. The employee must be a professional and a psychologist when communicating with the client in order to support positive image the company and its employees. Any work should be done, even the cheapest one. But if you come across a job where the company will incur losses or make no profit at all due to any circumstances related to the car servicing process, you need to be able to refuse such services.

The best specialists for your company may be those whom you train and “educate” yourself. This requires a lot of time and expense, but this way you can form a team of professionals.

Car service costs

The main cash costs of running this business will be utility bills, rent, taxes, equipment depreciation.

Most Moscow car services are registered as LLCs, for which a simplified tax payment system applies.

The earnings of a car service directly depend on the number of competitors in the surrounding area, weather conditions and other reasons. The period from mid-December to February is considered the “dead” season. The situation in May and August is also not very profitable. Therefore, by calculating the number of working days of a car service, we conclude that the undertaking will pay off in 5-7 years.

After reviewing the business plan for a car service, entrepreneurs can immediately decide whether to create it or not. In any case, this activity is actively developing and always occupies a high position in the service sector.

The number of cars is growing every day, although the build quality of cars does not show such a trend. New cars very often break down due to poor-quality parts and assembly, old ones break down due to a long service life. Some car owners are able to repair a minor breakdown and inflate the tires. The percentage of such craftsmen is less than 10 percent of the total number of drivers; all the rest are our potential clients who, during a crisis, will want to fix problems with their car as cheaply as possible. We will consider a business plan for a car service center for a beginning businessman who does not have large funds to open a business. You've probably already seen business plans for a similar business with a budget of 500 thousand dollars and wondered where a newbie in entrepreneurial activity so much money. We will reduce this budget to a minimum so that anyone can try themselves in this business.

We will not create a car repair shop in which the client will receive absolutely the entire range of services. To do this you need to have a huge room, about twenty staff and huge amount equipment. Let's limit ourselves to more simple services, which are used most often - replacing tires, restoring minor damage, repairing the engine and the rest of the car. By choosing these services, we will automatically have many bonuses for opening a car service - we don’t need expensive equipment, we don’t need to rent large room and hire a large staff of craftsmen, as well as the price of our services will be noticeably lower than that of large auto repair shops.

Where to open a car service: secrets for beginning businessmen

When creating a business plan for a car service center, you need to think not only about the size of the premises, but also about the ease of access to this premises. You need to look for the possibility of renting premises near the highway, near the entrance to the city. In addition to the fact that it will be easier for clients to find you, you will also save on rent, because the further the premises are from the center, the cheaper it is, and you will receive free advertising— all motorists driving along the highway will see your service and, when needed, will stop by for services.

We need to rent a small room or garage. Main feature premises for a car service center are an inspection hole; without it, a mechanic will not be able to properly inspect the client’s car. Most garages have such a pit, we just need to find the most spacious and affordable garage to rent. A garage near the highway will cost you 12 thousand rubles per month for 30 square meters. The garage will most likely be empty, without shelves and tables; we will need to buy these separately. You can negotiate with the owner to rent a garage for several months in advance if you have extra money.

Car service business plan: buying equipment

Equipment will take the most money out of our budget, but we will try to find the highest quality and cheapest tools to reduce costs. The first thing we need is a crane to hang the engine. There are expensive cranes installed on the floor with a retractable hook; we will choose a simpler option - we will install an iron beam with a crane. The price of a crane with a beam is 4 thousand rubles, installation will cost 2 thousand. We also need to buy a kit for straightening dents - it costs 4.5 thousand rubles. With this kit you can straighten dents even in hard-to-reach places.

You will also need a set of tools with socket heads to unscrew the parts and screw them back. There are different sets, the simplest and most effective will cost 2 thousand rubles. Later, with the first arrivals, you need to buy new sets with the missing tools. This tool can only be used on special metal tables; we need one table that costs 6 thousand rubles. It has drawers for equipment, is sturdy and will last for many years.

You need to buy some small equipment - for example, a jack. A small jack will allow you to quickly replace a tire, wheel, or anything else on your car. The price of the jack is 1.5 thousand rubles. This also includes consumables such as compressor oil and hydraulic oil. Costs for materials - 6 thousand rubles. Having fully staffed your car service, you can proceed to the next point of the car service business plan - searching for personnel.

How to open a car service: searching for professional personnel

A good car service center needs an equally professional locksmith. Of course, finding such a person will be difficult, but the task is doable. Look for suitable candidates on labor exchanges, post advertisements looking for a worker, write a couple of applications on the Internet.

Finding a professional for this job is realistic; you will be surprised how many good locksmiths sit at home without work or work outside their specialty. We will play on the fact that the person does not have a job in his specialty and will offer a salary slightly lower than the established minimum - 15 thousand rubles per month. To begin with, we only need one mechanic who will perform tire replacement and other minor work. When the number of clients increases, you will need to hire another person - he will help do the work, because some tasks cannot be completed by one person. Locksmiths will also price the work performed in accordance with the price list and receive payment for the work done.

Finding clients is an important component of this business.

First of all, our service will attract customers with a lower price for its services. In large auto repair shops, straightening a small dent on the hood costs from 2 thousand rubles, changing the oil costs 1.5 thousand, changing tires from winter to summer starts from 2 thousand rubles. We need to lower the price a little compared to great services, and we will get an advantage. When compiling a price list for services, subtract 200 rubles from the average price on the market - this will be the best option.

Go around to your friends and hand out pre-printed flyers with the address of your auto repair shop and the price of the most common services. Your friends who have a car will be happy to receive cheaper services from someone they know. Your customer base will be replenished a little with regular customers, and you will receive free advertising - your friends will tell someone else.

Never forget about online advertising, it is very good at promoting small businesses. Communities of car enthusiasts, groups of cities on social networks, a website with advice for beginners in driving - all these resources are a platform for promotions. Moreover, in most cases you don’t even need to pay for this advertising. Why not get a couple dozen clients for free?

Income and expenses of a car service

First, we will calculate the one-time costs of a car service for the purchase of equipment for our car service. We definitely need to buy a crane to lift the engine and install it. It will cost us 6 thousand rubles. Next comes the cost of purchasing smaller equipment - a dent bending kit for 4.5 thousand, a set of wrenches for 2 thousand and a table for 6 thousand. The expenses don’t end there - we’ll buy a jack for 1.5 thousand and consumables for 6 thousand rubles. Now that the one-time expenses are over, let’s move on to the costs of operating the enterprise.

We need to constantly pay the rent of the premises - this is 12 thousand rubles per month. Except rent We also need to pay for the work of a mechanic, which is 15 thousand rubles in expenses. Let's add 6 thousand for advertising. As a result, we need 33 thousand rubles a month to operate the enterprise, and 20 thousand to open it.

Now let's move on to the more enjoyable part of the car service business plan - we will calculate the car service's income. If your client just wants to repair the dent, he will pay 2 thousand, change the tires - about the same. In order to recoup operating costs, you need to serve one client per day - for one day of work you spend 1,100 rubles, and from replacing tires you will receive 2 thousand.

From year to year, the number of cars on the roads is only growing, the army of motorists is expanding, and therefore the need for high-quality car maintenance services is increasing.

Therefore, if you are thinking about how to open a service station, and whether this business bring you income, then carefully evaluate your financial possibilities, analyze the situation in this market and sketch out a business plan for the future enterprise. Of course, now a lot of service stations are opening, but the number of people wanting to quickly repair their car is not decreasing, on the contrary, it is constantly growing.

Deciding on the type of enterprise

Now let's think about what kind of workshop you can pull off.

The first option is a large enterprise, often an authorized service center of a certain manufacturer. Here you will need to contact a well-known brand and register a franchise, that is, you will start working on behalf of a recognizable brand, which will attract clients who are accustomed to trusting a reputable large company. This method requires substantial financial investments. In addition, you must prove that you can support the service requirements approved by the brand holder.

The second option on how to open a service station will cost you less. You simply open a medium-sized enterprise that would satisfy the basic service needs of customers: repairs, painting, tire fitting, washing. It is possible to organize a small recreation area for clients.

A very modest type of workshop both in terms of investment and service - it is a small station, the owner of which is also a master.

We prepare documents

Having decided on the scale of the future company, think about what kind of organizational form you choose for your service station. Prepare documents in accordance with these conditions.

For a tiny station, the status of individual entrepreneur (individual entrepreneur) is quite suitable. But more big business It is better to register as a limited liability company (LLC).

While you are registering your business, immediately register with the tax office. When choosing a tax regime, it would be a good idea to get qualified advice from specialists.

Without some experience, it is difficult to immediately understand what is more profitable: a patent, a simplified form or UTII (especially since this form is not applicable to all regions).

Find time and acquire the necessary licenses to carry out maintenance, perform lubrication and refueling work, and diagnose.

Supervisory authorities

Service stations, as a business associated with various man-made risks, require appropriate control by the services responsible for safety. You will have to obtain permission from the sanitary inspectorate, which checks compliance with basic hygiene standards, and negotiate with firefighters, who will issue their instructions regarding fire safety techniques.

And you will be much calmer if your company fully complies with labor safety measures. This is much cheaper than paying out if your employees are injured.

Location

Before opening a service station, you need to agree with the municipal authorities on the issue of renting land. It is unlikely that you will be allowed to settle in a residential building or public building. Usually, for such enterprises it is either necessary to convert old ones production premises, or rent (acquire ownership) of a plot of land and build a building on it from scratch. When choosing a place, try to cling to one that is located near major highways. The busier the better. This way you will immediately get clients.

We welcome your comments!

How to promote a car service is of interest only to those entrepreneurs who look to the future and care about their business. Today, all business is on the Internet and even small firms or even private craftsmen have their own websites; those who do not even have such an opportunity, they register in various directories and open groups on social networks. But this approach is ineffective, if you are engaged in car repairs and also additionally sell spare parts, then you should get an online store with good functionality.

But we have a question : “How to promote a car service?” To do this, in our article we will highlight several main points and mandatory activities that will help you have a constant influx of new clients. Based on our own experience in promoting auto parts stores and car service centers, we can highlight two main rules of our own, which are given below.

How to promote a car service - rule No. 1

Material base, human resources.

If you, say, are repairing Nissan, you need to provide a full range of services only in this area, to become the best in your specialization. To do this you need to have necessary tools, the necessary craftsmen, i.e. fully prepare the material base and human resources. Perhaps you are a universal car service and take on everything, this happens most often. But not always, customers are satisfied with such car services, firstly, car repairs can take many weeks, and secondly, the quality of service leaves much to be desired.

So, the rule is - be specialists in your field, don’t spread yourself thin, find a niche in the car service market, don’t dilute your car service for all brands of cars.

Geographical location and internal space of the car service center.

It is very important when you are going to open a car service to decide on a location, because your profit depends on how conveniently and quickly you can get to you. Otherwise it will be difficult - promote a car service. Have you ever wondered why there are always queues at official dealers, for example Volkswagen or Ford. Yes, many people complain that their service is expensive, but this does not make them fewer clients. Yes, because it’s simply pleasant to be with them: here they treat you with respect, smile and help; everyone is neatly dressed; there are waiting rooms; here you can monitor the progress of repairs through special monitors; and also such auto centers are conveniently located, the buildings are modern, and the interior is surrounded by high service and comfort.

So, the rule is - if you are just starting out, find a box in the center where you can get to without traffic jams, at least paint the walls inside white, dress your craftsmen in branded workwear, organize a leisure room for your clients.

How to promote a car service

Automation of car service.

This refers to the use of information technology, special programs on business automation, as well as an online store website. Promote a car service– today you can only do it via the Internet. Give up notebooks, notepads and Excel.

No computer can hold so much information, and not all entrepreneurs can afford to buy a server and spend considerable sums on its maintenance. And here they come to the rescue" cloud technologies", which, by the way, have been implemented in our program.(LINK TO PAGE). Here you can store unlimited amounts of information for an unlimited time.

In any business there are ups and downs, so if suddenly the flow of clients decreases, which incurs losses, you open your chest with the numbers of your clients and make a mass mailing, which, by the way, is also implemented in our program. But you shouldn’t abuse this; it’s easier to establish a trusting relationship with the client and make sure that he always comes to your car service center.

How to promote a car service - rule No. 2

Key points for promoting a car service and attracting customers:

Smart marketing.
There are many definitions of the word marketing. Speaking in simple language, marketing is ways to attract and retain customers. How to promote a car service without losing your grip. Our three points of mandatory activities are your base. Your clients must attract clients, so that rumors about your car service are passed on by word of mouth, this is called reputation and you need to build it up by the quality of the services provided.

Online advertising and the Internet.
If you have a website, then you can use contextual advertising services from Yandex-Direct and Google, promote a car service, it's much easier that way. If you don’t have a website, then you will soon be supplanted by your competitors, who not only have an Internet page, but also services such as pre-registration for services.

Advertising for car service

By the way, with our program you can connect the online store option so that your clients sign up for your services - and you will get a functional website with high conversion.(LINK TO PAGE) It is important that your site is indexed by search engines; for this you need to register the site in thematic directories such as Double GIS, etc. It also doesn’t hurt to create groups on social networks where you must include a link to your website.

Off-line advertising.
Some sources advise submitting advertisements to free newspapers, advertisements in which naturally cost money. A dubious idea. Answer yourself the question of how often you personally turn to such sources. As a rule, free newspapers with advertisements are several pages, where a bunch of advertisements are printed in a not always readable font and there is not even an empty square centimeter. So think about whether it’s worth spending time and money, albeit small, on such advertising. An effective way for promoting a car service, this means distributing your own printed products: business cards to the traffic police (where car owners turn after an accident), distributing coupons with discounts in traffic jams (your entire target audience is in traffic jams).

All articles What equipment is needed for a car service?

How to properly advertise your car service

The main wealth of any service is its customers and their trust. But in order for a client to come to your service and stay with you for a long time, or even better, forever, you will have to work hard. Success in attracting and retaining customers has many components. Ignoring at least one of them greatly reduces the overall effectiveness of the fight for the client. Car service advertising in the media is one of these components.

All car service clients can be divided into three categories:

1. Regular customers are those on whom the customer base, those who tell others about your service in glowing terms, those whom you need to cherish and cherish.

2. Clients who contacted you for the first time based on a recommendation or an advertisement; Their trust must be won and flattering recommendations confirmed.

3 . Clients who came to you by chance. Perhaps they will also join your regular customer base.

It is believed (at least that’s what they say in smart articles and books) that there can never be too much advertising, just like clients. The manager or owner must constantly promote his service. At the same time they list various types, starting with “word of mouth” (dwelling on it, albeit enthusiastically, but in passing), and ending with advertising in external sources- usually in the media. Let me agree with them only partially.

I won’t say that they ask a lot of questions about advertising. These questions that come to me, among all the consultations, are far inferior to questions on taxes, service management, personnel, and even labor protection and fire safety. But we receive quite a lot of requests to place an advertisement for a car service in the magazine. Obviously, most owners or managers of the service either believe that placing an advertisement somewhere, without analysis, is already enough, or do not pay due attention to this issue. In a series of articles on this topic, I will try to tell the basics of advertising that are necessary for a manager, and consider typical mistakes made when conducting an advertising campaign.

I will not describe the basics of advertising - enough articles and books have been written on this topic. Obviously, a director who decides to deal deeply and seriously with this issue should stock up on literature or contact an appropriate specialist. True, there is a difficulty here too. Personally, I have met, unfortunately, very, very few who understand the specifics of car service well. Moreover, this applies to both the provision of services by the station itself and the sale of spare parts, materials, and services to car services.

Let me make a reservation right away: when talking about advertising, I will not talk about a sign above a car service center or a roadside sign indicating the location of a service center. We will talk about advertising in various kinds of newspapers, magazines, radio or on big boards, i.e. about advertising, which is costly for any organization.

So. Does the number of clients on your service leave much to be desired? To attract customers, have you decided to advertise your service? Good deed. But... You may have already made the first mistake. The lack of clients is not a reason to immediately spend money on advertising. Let's consider several situations.

Newly opened car service

If you have just opened a car service, then analyze several factors:

— types of work performed;

— station location;

— personnel qualifications and team climate;

- financial capabilities.

For example, if the service is located in a busy place, is clearly visible and provides services such as tire fitting, oil changes and other consumables, then there is no need to spend money on advertising at all - a bright sign is enough. If the team has not yet formed (high probability of turnover), its qualifications are unclear, then attracting a large number of clients whom you will not satisfy will do more harm than good. And no one will return your money and time. You should not immediately start an advertising campaign if a new service has opened in place of the old one. Here you have to find out the “pros” and “cons” of the previous service, and, preferably, not so much from the words of the landlord or others, but from the words of the client. In my practice, there was a case when the negative attitude of clients towards the previous service forced new tenants to move out. In this case, neither the highly qualified personnel nor advertising company.

A car service with a history

— a new service is provided that will be of interest not only to old, but also to new clients;

— lack of clients on the service.

Typically, it is the introduction of a new service that aims to better satisfy existing customers and attract new ones. But, let’s first calculate whether our service is capable of passing through a sharply increased number of clients (hereinafter, I conditionally believe that advertising increases the flow of clients), or is it enough that the old ones, using this service, will increase the profitability of the service and download new work area.

For example. You have fully loaded chassis repair areas (your regular customers) and an engine and fuel diagnostics area (your clients, clients of other small services and occasional visitors). You enter new service— wheel alignment. It is clear that at the initial stage this post will not need advertising, since it will be provided with work from all these cars.

Promotion of a car service: how to quickly attract customers and promote a service station

Moreover, the remaining posts will be loaded using other services.

The case of a lack of clients is more complex. There are a number of factors that need to be analyzed here.

Seasonality. If absence is due New Year's holidays(and this is approximately from December 15 to February 1, depending on the level of service, specialization, etc.), May holidays (from approximately April 25 to May 15, depending on Easter and memorial days) or the holiday season (approximately from July 20 to September 10), then you shouldn’t be upset. On the contrary, use this time to improve skills (yours and your employees’), expand the services provided

services, purchasing equipment, putting things in order or repairing the service.

Here we are also dealing with deferred repairs. That is, with those works that car owners postponed to a later date (for example, replacing shock absorbers from winter to spring).

Based on the above, it becomes clear that advertising during the “off season” is a lost cause. The response, if any, will be minimal. But advertising placed on the eve or during the season is most effective. It is at this moment that clients are looking for where to service their iron horse.

Personnel qualifications. The most painful topic for a leader. It is discussed in the “Management” section of the “Auto-Master” magazine and at seminars held by the Association of Auto Service and Tuning Specialists. It is clear that without putting personnel in order (training, attracting specialists or luring them away), there is no point in spending money on advertising.

Station specialization. To understand this point, consider an example. You specialize in servicing inexpensive domestic cars. The financial situation in the country has worsened - customers have no money, gasoline is becoming more expensive. To save money, the client does some of the work himself. In the above case, this applies not only to changing the oil or brake pads, but also to more complex repairs on the chassis or engine. Add to this the increased service interval for replacing consumables. Thus, the focus of the service on this fleet of cars led to a decrease in the number of visitors. And if not because

You have analyzed your situation and decided to advertise. Let's think about where to do this. Let's start with a typical situation not only for a car service center, but also for companies selling spare parts, equipment, etc.

The editorial office receives a call from a reader: “I’ve been reading your magazine with interest for a long time. Now I want to place an advertisement for my station with you!” It would seem something simpler. If I read this publication and like it, then others will read it and see my ad. This is the main mistake. Just because you like a magazine or newspaper does not guarantee that your potential clients are reading it.

In the example above, the reader wanted to place an advertisement in “Auto-Master” aimed at attracting customers to his universal car service center, specializing in car servicing. At the same time, it was not taken into account that the magazine’s audience was services similar to it, and not car enthusiasts or corporate clients.

Another example. Advertising in a car magazine or a "Buy and Sell a Car" magazine. This is a bit more complicated. The main audience of such a publication is people looking for a new car. Naturally, today they are far from interested in repairs or maintenance. The remaining readers of such a publication will, of course, pay attention to your ad, but the question is whether the investment in advertising will pay off.

Here we need to make a small digression and talk about a very important parameter for assessing the cost of investment in advertising. I call it "call cost". Let me explain with an example. The cost of an advertisement in publication X is 100 rubles. Based on the ad, 2 people called us. Thus, the cost of their call for you is 50 rubles. In publication Y, the cost of the ad was 200 rubles and 10 people called based on the ad. In this case, the cost of the call is 20 rubles.

Very often, the one who advertises chooses the publication either with low cost advertising, or with a very large one. In both cases, we either have an incorrect definition of the readership as potential clients (this is most often), or a choice of publication based on the “I like” principle.

Therefore, before you decide to advertise, you need to understand exactly who we want to attract and what they read or at least view. Agree that a client who has a two or three year old Mercedes will most likely not pay attention to a piece of bad paper with advertisements of various nature, thrown into the mailbox.

Conversely, the owner of an inexpensive car is more likely to take a publication distributed free of charge through gas stations, mailboxes, or read a newspaper distributed at intersections.

Before you engage in advertising (not only in the media, but in general), you need to clearly understand: what suits large companies, for example, those selling auto parts, often does not suit a car service center - a car service center sells services. And in selling services, the main thing is to build trust in yourself. Therefore, ideally, it is necessary to advertise the quality of the services provided, but this is extremely difficult to do. And I don’t have a ready-made universal solution. Usually services set a simpler task - to force the client to come.

Smart books advise finding a “unique selling proposition.” For most universal service managers, this is an overwhelming task. If you find a “unique selling proposition” in your car service center - honor and praise to you, perhaps you should change your qualifications and go to advertising activities. It’s another matter if your service has a narrow specialization - for example, repair of fuel equipment diesel engines. Narrow specialization allows not only to have highly qualified personnel, but also a “unique selling proposition.”

This “unique selling proposition” can, of course, also include price. But think about whether such advertising will play a cruel joke on you. During the winter low season, one large Kiev station posted on the radio an offer to paint a car with fashionable materials for a fairly low price. I don’t know how many clients they managed to attract, but there was talk that the company had problems among clients, among fellow competitors, and among suppliers. I would like to hope that their advertising had at least some effect, although I doubt it.

Thus, before engaging in advertising, and anyone, not just in the media, the manager must clearly understand how much he needs it, what consequences an increase in the number of clients will lead to, for what categories of clients it will be intended, where to place advertising, how it should look, when to carry it out.

We have already considered some of these issues, the rest will be considered in future publications.

To be continued…

Andrey Obmanshchikov
Auto-Master

Promotion of auto body repair service stations

Good day! I continue the series of articles about the service station business plan and, as previously promised, today I will write an article about how to advertise a service station correctly.

How to advertise a service station

As a rule, an advertising company is one of the most expensive items, especially when opening a service station, while quite often novice entrepreneurs spend a lot of money on advertising and everything would be fine, BUT most of the money is simply wasted.

What kind of advertising attracts customers to service stations?

Let's look at where the owner of a service station should advertise:

1. Business cards. I already mentioned them in the business plan. Be sure to order business cards, just not cheap pieces of paper for 2 rubles, order colorful laminated business cards.

   Car service as a business and personal success

   You can place these business cards in auto parts stores, and you can agree with the owners of car shops so that they place your business cards, and you, in turn, place their business cards at your place;

2. Printing colorful booklets. These booklets are ordered from a printing house, where you can also order business cards. The booklets are distributed free of charge to the mailboxes of city residents. The booklet must contain the name of your service station (if you have not done this yet, then it’s time to think about it, the name should also be on business cards), the address and telephone number of the service station. If you cannot come up with an interesting name for a service station on your own, then simply google the Internet and take it from there. Just try to make sure that the name of your service station is unique in the city (that is, only for you). And of course, the booklets can describe in detail the types of services provided;
3. Advertising in elevators. This type advertising works well for the entire service sector, including service stations. The layout size should not be too small, because then it will simply be a waste of money;
4. Radio advertising. Advertising here is a must. Only the radio should be promoted and broadcast to the local category. Many car enthusiasts listen to the radio. But before advertising on the radio, you need to determine your competitive advantage over other service stations, that is, the reason why a car enthusiast should come to you;
5. Car magazine. Almost all major cities have auto magazines; I myself live in small town and we do not have such a magazine. If an auto magazine is published in your city, then advertising of your service station should be there on an ongoing basis. However, pay attention to the circulation of the publication and the method of its distribution. For magazines with a circulation of less than 5,000 copies. There is no point in advertising. Also, some publishers simply deceive and indicate the wrong circulation of the publication. Therefore, for the first time it is worth coming to the publishing house and seeing how many magazines are being distributed;
6. City newspaper with advertisements. Almost every city has such a newspaper. There are two ways to place advertisements in such a newspaper. The first is in the form of an advertising module in the section on car sales (in the module, list the types of services provided by your service station) and additionally place an advertisement in the “Services” section as from a private person about car repairs. If there are several such newspapers in the city, then, of course, place advertisements for your service station in the most popular one with a large circulation;
7. Service station advertising on television. In general, the cost of such advertising is quite high, but in every city there is a so-called TV newspaper in which the prices are not so high and the effect is much better (advertising in the form of videos and creeping lines should not be given, as this is very expensive);
8. Internet advertising. Do not neglect this type of advertising, the most effective is contextual advertising Yandex Direct, as well as advertising on social networks. In order to give such advertising, it is worth ordering a website business card for a service station with a list and cost of services, as well as contact details and address;
9. Word of mouth. With high-quality service and performance of the work itself at a high level, people themselves will begin to recommend your service station to each other. This type of advertising can only be influenced by high quality service and not high prices.

Advertising that does not work for service stations

1. Free newspapers. With a gigantic circulation and almost zero efficiency. Such newspapers have zero value for citizens and are very annoying; such newspapers are a relic of the past. And if you take into account that the cost of advertising in such publications is simply prohibitive when comparing price and quality, then it is better to refuse it;
2. Advertising on and in transport. This type of advertising works poorly because there are quite a few potential clients in public transport, and if there are, your advertising will either not be noticed or simply ignored;
3. Plasma panels. It doesn’t matter what kind, on the street, indoors, at payment terminals, wherever they try to stick them. This advertising does not work for almost any activity;
4. Billboards. Advertising on billboards is image advertising and is not suitable for attracting potential customers;
5. Outdoor advertising.Requires coordination with the architecture of the city, but that’s not scary, the cost of such advertising is quite high, you won’t hang this banner in one place, for the effect it must be placed in at least 5 places where there is a large transport interchange (then it will make sense);
6. Posting advertisements. Despite the fact that the service station belongs to the service sector, posting simple advertisements does not have a strong effect.

This is where I will end my review; if you have any questions, ask them in the comments or to my VK group “Business Secrets for a Newbie.”

Happy business!