Integration is horizontal and vertical. Horizontal and vertical integration of production. Varieties of vertical integration

Finding an idea for own business many leads to the occupation of buying and selling a wide variety of goods. This is due to the complexity of organizing and setting up new production. Before opening a second-hand store, we recommend that you familiarize yourself with the stages of project implementation.

pledge successful work second hand is a competent choice of suppliers.

They can be classified into three groups:

1. Large - the turnover of things exceeds 20 tons per month. They are suitable for bulk purchases.
2. Medium - the turnover of things varies between 10 - 20 tons per month. The purchase is recommended to be carried out immediately after the arrival of a new batch of things.
3. Small - the turnover of things does not exceed 10 tons per month. These providers organize wholesale trade, and retail. However, their cost will certainly be higher than that of the two previous types of suppliers.

Please note that if you want to buy good product so it can't be cheap. Wholesalers work as follows: products are sold in bags, the buyer can view the items in them and select suitable bags without sorting clothes.

Used items are divided into original and sorted. In the first group, you can find exclusive fashion items with tags (about 15%). These things can be sold at a high price. At the same time, about 15% of the weight of things is garbage. The rest of the goods are ordinary things.

Instructions on how to open and what is needed for this

A second hand business plan requires the developer to take into account a large amount of information. Let's pay attention to the key points using step-by-step instructions.

Stage 1 - registration and preparation of documents

Where to begin entrepreneurial activity? First of all, it must be formalized and opened in accordance with the law in the form of IP. When choosing a name for the store, you should not mention the sale of used items. It is better to focus on the fact that original clothes from Europe are sold at the best prices.

When opening your business, prepare the following documents:

• IP certificate;
• permission to carry out trading activities;
• document evidencing permission to use retail space for sales and its lease agreement;
• a document on registration with the IFTS and the choice of a taxation system;
• journal of income accounting;
• certificate of processing things and their sanitary examination (provided by suppliers);
• invoices for goods (provided by suppliers);
• "Consumer Corner"

Stage 2 - finding a room

The place for the trading floor should not be remote. On the contrary, it should be picked up in a densely populated area from ordinary people with a low income. The second-hand store itself should be large enough (up to 40 sq.m.). It should be divided into a zone for inspecting things and trying on, so that you want to come back to it again.

Stage 3 - purchase and installation of the necessary equipment

It is necessary to install a special shop equipment(hung, shelves, mannequins, fitting rooms, mirrors, chairs, etc.). Cashier equipment and a packing table must be installed at the cashier's workplace.

Stage 4 - recruitment

To sell second hand, you will need sales assistants. It is desirable that two people work at the same time. It is better to run a business on your own.

Stage 5 - promotion and advertising

For you to earn, you need a great product and a popular place for the store. Near the store, you should hang ads with a pointer to it or distribute leaflets.

Financial plan

The business plan of the store assumes the following approximate costs for organizing it (in rubles):

• Organizational costs: from 3,000.
• Room rental per month: from 20,000.
• Salary of employees per month: from 50,000.
• Purchase of goods: from 150,000.
• Marketing activities: from 7,000.
• Purchase of equipment and arrangement of the store: from 150,000.
• Others: from 40,000.

In order for a beginner to open his second-hand business as a business, you will need at least 420 thousand rubles.

Possible risks

The following are distinguished:

1. Sanctions on imported goods.
2. Low quality goods.
3. Wrong pricing policy.
4. Decrease in the image of the product.
5. Income growth, etc.

In search of business ideas, many decide that it is most profitable not to establish a new production, but to start buying and selling various goods.

If you have a small capital and a great desire to start your own business, then consider starting an online second-hand clothing store. Of course, you should not limit yourself to just one online project, it is desirable to create a retail outlet in parallel, where buyers can try on, feel and inspect the items offered.

Where to begin?

Before you open the second-hand, you will have to find out many nuances business in our country. So, if you do not want to face problems that employees of various government bodies can create for you in the first days of work, then do not forget to register your business.

If you open a store, then keep in mind that firefighters, SES specialists, tax officials and many other employees can come to you. So get it all done in advance. Required documents and be ready to visit. For example, if the SES comes, they will check whether you have drinking and industrial water available, look at the means intended for both cleaning and disinfecting the premises. The fire service will be interested in the evacuation plan from the building, the availability of special equipment for extinguishing fires and, of course, fire extinguishers.

If you cannot calculate whether it is profitable to open a second-hand store, then you should not look for specialists. First, try to ask the price, see at what price per kilogram wholesalers sell goods (this information can also be found on the websites of suppliers) and see what price is set for things in similar stores. By figuring out the cost of staff salaries, rent and lighting, you can roughly estimate how much income the store receives.

Setting up work

There are three fundamental keys to success - this is the right assortment of goods, the appropriate pricing policy and, of course, the location of the store. If you decide to open an online second-hand clothing store, then the last point is slightly modified. In this case, it is important to choose the right platform for its placement and hire good programmers who can create a user-friendly website with a clear interface and the ability to order goods through the basket.

But be aware that retail through an online clothing store second-hand is unlikely to be successful. After all, this is a rather specific product that many people want to inspect, feel and, of course, try on before buying.

But to make a site as an advertising platform for a real store or a whole network is a great solution. You can show the available assortment, new clothes, explain the principles of product placement in outlets, tell about discounts.

If you are opening a regular store, then take care to find sellers or assistants, especially if you plan to rent a large area and buy goods in large quantities. Also think about who will provide the financial section of the work: someone needs to count costs, income, interact with government bodies pay rent and bills for water and electricity.

Wholesaler classification

Please note that suppliers can be divided into several groups. The first of them is large, their turnover of things exceeds 20 tons per month. You can work with them if you plan to purchase goods in large quantities. Otherwise, you will waste a lot of time aimlessly sorting through hundreds of bags for the sake of buying 20 kilograms of relatively normal things.

The second group is the average suppliers. Their monthly commodity turnover is in the range of 10-20 tons. Like large suppliers, they are independently engaged in the import of goods. It is worth buying things from them immediately after the delivery of a batch of things, because in this case they will not be able to mix stale goods into bags.

The last group includes small wholesalers whose sales volume does not exceed 10 tons. An online second-hand clothing store is often organized by such companies. They offer both retail and wholesale merchandise.

But keep in mind that in most cases they are just repurchasing things purchased from large wholesalers. That is why their cost will be higher than that of large or medium-sized suppliers. By the way, many small wholesalers are the owners of their respective stores, so they often cannot find original and good goods.

How are goods purchased from suppliers?

But the choice of suppliers must be approached very carefully. Remember: a good product cannot be sold at a bargain price. Quality second hand will not be cheap. If you see ads that talk about the best value for money, then you should not rush to them.

Buying a second hand is a rather laborious process, because you need to look through all the things, decide what you will buy. Please note that many wholesale suppliers work according to the following scheme: goods from warehouses are sold in bags, buyers can view the items in each of them and select the appropriate packaging. At the same time, you can’t sort clothes, you need to buy the whole pack at once with everything that is offered in it.

Good and bad second hand

Before you start buying used items, you need to understand that in this area they are divided into 2 categories: original and sorted. The first includes things that come from abroad in the form in which they were sent by the procurers.

So, in civilized countries, there are 2 models of second-hand blanks: assembly at home and from containers into which people throw things they do not need. As a result, you can find absolutely everything there, from exclusive model items with tags, gold jewelry, left money and ending with ordinary garbage, including scraps and used hygiene products.