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Studio business plan: documents, profitability, costs. We are drawing up a business plan: how to open a clothing tailoring and repair shop from scratch. Tailoring studio project

Choice own business– it’s not the easiest thing. Some idea seems attractive, but there are already millions of competitors around. Sometimes, on the contrary, no one is working in the chosen direction, but doubts are tormented: will the product or service be in demand?..

Today, entrepreneurship is oversaturated with sales. The same product, even a fairly large one, is sold by thousands of organizations, and the struggle for buyers has become the norm. Salespeople are motivated by the most in different ways. Everyone is trying to resell something. Should we try to get into this crowd? For some, perhaps yes - if he wants and can do this constantly and is ready to fight with competitors day and night.

But it’s much easier and more interesting to engage in production. There is little of it now compared to the commerce area, and it will be in greater demand. Especially if you offer something of high quality at reasonable prices. One of these options is the clothing business. On a large scale, this could be opening your own factory and possibly registering a brand. For those who want to engage in entrepreneurship on a smaller scale, a tailoring studio is suitable. Below is a detailed business plan for opening an atelier.

Business Features

An atelier is a great opportunity to expand the scope of work for a home seamstress. But practice shows that people who love and know how to sew usually do not do business and therefore work for others. With rare exceptions, of course. At the same time, those who open an atelier are, in most cases, far from the sewing business.

This means that you can take this path with equal success, whether you are a seamstress or a person who knows nothing in this direction. The main thing is a commercial spirit and a willingness to conduct business conscientiously, as well as constantly develop in business.

Among the features of sewing entrepreneurship, namely, opening an atelier, the following can be highlighted:

The costs are quite high against the background of expected earnings, and the average payback can be about a year. This is due not so much to the amount of money invested, but to the fact that promotion is required. It may take several months from opening until you have a stable flow of clients. A clothing repair shop is cheaper and pays for itself faster, but the income it brings in is clearly less.

Remember about seasonality! This is very important. Perhaps it is worth diversifying your services so as not to sit without orders in winter or summer. After all, taxes and rent will have to be paid in any case.

In this business it is extremely Good presentation and competent advertising are important. If you were opening a grocery store, for example, then you wouldn’t have to inform customers in any special way. In such cases, a sign is enough. Sewing clothes to order is not so in demand. Correct positioning is essential here. Who most often goes to the studio instead of the store? Usually - wealthy people who do not like to be like everyone else and value clothes that fit perfectly. The services of seamstresses are also used by those who have a non-standard figure, as well as those who are overweight, but who love to dress beautifully and stylishly. If you present information to your target audience correctly and in the right place, you will start making good money much earlier than other studios.

A financial manager analyzes markets, studies competing companies, and finds ways to investment attractiveness of your enterprise. Develops strategies for the company's financial behavior in different situations, including crisis ones.

He forecasts the development of the enterprise and provides management with clear action plans developed in accordance with the forecasts.

You shouldn't expect millions in profit. A business can bring a fairly stable and good income, but There is no frantic demand for ateliers in our country, and this must be realized from the very beginning.

In addition to tailoring clothes to order, you can engage in the production of ready-made models of different sizes and sell them to stores(or give for sale). On the one hand, this is a chance to find more customers, on the other hand, there is a risk that some of the goods will always be unsold.
In this business, finding good craftsmen is very important. If you decided to open a factory producing the same type of clothing products, you could hire everyone, even without the corresponding specialty. They quickly learn monotonous work. But making clothes to order requires talent and diligence, creativity and love for your profession. It may take some time to find real specialists, but it will be worth it.

Quality combined with employee talent is a plus correct advertising will help your future studio become in demand and even famous, and most importantly, profitable.

Financial calculations

The first thing you need to consider when opening a studio is the opening costs.

Registration IP. It will cost approximately 2000-3000 rubles, taking into account the collection of all documents. Through the relevant organizations that promise to do everything for you, it will cost a little more.
Rent premises. It is extremely difficult to even give an approximate cost, because you can open a studio either in a small town with a population of twenty to thirty thousand people, or in the capital. It also depends on the location and condition of the room. Important: the calculation for this item must be made in a special order, taking into account the fact that some time will be spent on promotion. This means that profits in the first weeks or even months may be minimal. Therefore, the rental amount should be multiplied by at least two. Whether to make this payment right away or not is up to you, but you need to think about it first. What if the room turns out to be full of surprises and you have to move to another place?

Don't let the desire to save money conflict with common sense. Of course, advertising means a lot in this business, but you are unlikely to persuade your clients to go to the industrial zone for fittings... Always compare the benefits with what may be lost as a result.

Overall opening can cost up to 300-400 thousand rubles. You can talk a lot about payback and profit margins; you can also come up with almost any number “out of the blue”... In fact, you can predict something here only after viewing the business plan, and also taking into account the chosen location. Profit depends on huge amount factors, and most importantly - from proper information and “luring” potential customers and high-quality execution of orders.

Equipment

Tables, chairs: should be as comfortable as possible for employees. Ideal when choosing ask a professional seamstress to take part so that she can evaluate their quality. Don't forget about an additional cutting table - at least one.
Sewing machines. Their number will depend on your business plan, the area of the rented premises and the number of employees, the expected amount of work, and so on. In a word, you need to thoroughly decide on this. Cars must be professional, “able” to perform any operations. Prices for them start from 12 thousand rubles, for good models You should count on 20-30 thousand. However, here you can also consult with a specialist: if your studio is strictly specialized, it is possible that many functions will not be needed.
Overlock.
Hemming machine.
Ironing board.
Steamer and regular iron.
Great if you buy large number fabrics to choose from. This will immediately put the atelier on a completely different level. The less is required from the client, the more likely it is that he will not change his mind and go to the store. Good choice fabrics will help to win over even the most demanding people.
Hangers and hangers.
“Small things”: thimbles, threads different types, scissors, rulers and so on. All this has low cost, but you will need to purchase in large quantities.
Table lamps or sconces for evening work of employees. Also make sure there is good lighting and test it at any time of the day.
Sofas or armchairs for visitors.
Mirror.
Fitting room equipment.
Fire extinguisher, one or more, in accordance with fire safety requirements.
Cash register. If you plan to work without it, you need to prepare at least regular checks that are filled out by hand.

This is a basic list of what you might need. In the future, the masters may ask you to buy something additional. You should always listen to them because they are the ones doing all the work and know what might be needed.

Registration and obtaining licenses

It is advisable to carry out registration immediately after renting the premises, so that you can indicate the address in the documents. Most likely, the IP format is more suitable than legal entity, but it's up to you.

An individual entrepreneur is registered according to the usual scheme. You will need to select the appropriate taxation option, OKVED code, collect documents and submit them to the tax office. This can also be done through online services. With a tight approach, an individual entrepreneur is issued in one week, while there will be no more than 2-3 days of active paperwork. You do not need to obtain a license to open a studio. But you need to register with the fire safety service.

To open a tailoring shop, watch the business plan given in the video.

Premises and rules for selecting sewing machines

If you want wealthy clients to come to you, try to comply with the following requirements for the premises:

Coziness and comfort. It may be worth spending money on cosmetic repairs, and also don’t forget about good and soft lighting. Remember that the client generally does not go further than the hall. Here you can install a fitting booth and a cutting table, hang fabrics, and then there will be no need for a good renovation of the remaining rooms. But, in any case, they should not look like a barn.

Convenient location. You should be easily accessible both by car and by transport. The proximity to parking is a huge plus; it is better if it is located directly on the premises of the building. It’s great if the chosen location also has a lot of traffic.

Ratio expected volumes of work and area. If you rented a place downtown, in a shopping center, it could be large. If in a small area where the number of clients clearly will not go off scale, there is no point in spending money on a huge multi-room office.

The most important thing when selecting equipment is right choice sewing machines. Not only because they are a major purchase, but also because if an error occurs, replacement will be expensive.

Some people buy used products. This is a relatively good option, as it allows you to save money. But if you decide to take such a step, find a specialist who can check the machine inside and out and tell you whether it is worth buying. Otherwise, it may soon stop working. It is also sometimes possible to purchase cars from a closed workshop. This option is a little more reliable and usually more profitable.

It is important to purchase really good machines that are suitable for professional work. But there is no point in overpaying 10-20 thousand rubles for functions that are not needed. So first decide exactly what types of services the studio will provide, and only then buy the equipment in accordance with this decision. A professional assistant will also come in handy here: if you already have a reliable future employee, let him act as an expert.

Recruitment and difficulties for beginners

Hiring is based on three “parameters”:

specialized education;
experience;
"test" task.

Interestingly, the latter can interrupt everything. In both good and bad ways. A person who is ideal according to his documents may turn out to be mediocre in his profession, and someone who does not have even the most basic education certificate may be the best sewer. Because there are both talented and self-taught people. Invite everyone to do a test job, and this will be the best exam against any interview.

Professionalism is very important. In this case, your employees are completely the person future company. In addition to skills, friendliness is also necessary, otherwise clients will run away, and rumors about the impoliteness of your seamstresses will spread throughout the area.

Home The difficulty when starting out is attracting clients. How to do this was discussed above. By the way, good advertising and an abundance of advertising are not the same thing. It is important to convey it specifically to your target audience.

Advertising is worth testing: first one way, after a couple of weeks - another. This will allow you to record the results and know which method works better. After waiting for your first clients, you will feel more confident, and this will give you strength for new heights. The main thing is not to be lazy, constantly develop in business and monitor the work of the staff. And then success will become inevitable.

* The calculations use average data for Russia

From 150,000 ₽

Starting investments

155,000 ₽

50,000 ₽

Net profit

6-8 months

Payback period

Atelier is women's business, which is quite easy to organize with minimal investment. As in many other areas of activity, the basis for success is the skill of the staff and location.

An atelier is a business that is quite easy to organize and is considered a woman's occupation. You can open your own studio with minimal costs and in a short time. If you know how to sew and dream of opening a mini-business, then the idea of an atelier will suit you.

Market overview. The relevance of the atelier as a business

In the field of consumer services, which includes atelier services, there has been an increase in demand recently. According to statistics, every year there are twice as many ateliers opened as there are closures. Annual growth in this area is about 10%. Even in times of crisis, the atelier’s services are in demand, because people begin to save on clothes and more often turn to the atelier for repair services.

The two main services of the studio are tailoring and clothing repair. In the last few years, the demand for tailoring has decreased - the market is overcrowded finished products, which, moreover, is often cheaper than sewn to individual standards. The situation with modern light industry is known to everyone: the overproduction of inexpensive and low-quality Chinese clothing has “corrupted” the taste and culture of the consumer. He has lost the habit of mending his dress, generally loving it, respecting it and treating it with care. The consumer has long been accustomed to throwing tons of everything into the nearest trash bin, immediately buying a ton of new things, “from the latest collection.” Therefore, today people who need the modification of their clothes more often turn to the services of a seamstress - shorten their trousers, fit them to their figure, etc. That is why in shopping centers Clothes repair points began to open actively.

Ateliers can be roughly divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with below average income. Accordingly, the range of services is slightly different. The first category of workshops is focused on creating custom clothing– for example, business suits. Profit comes from completing several, but expensive, orders. Such a business, as a rule, relies on wealthy and regular clients who come to the studio from year to year. The second category of workshops fulfills small orders and makes money on their quantity.

Advantages of the atelier as a business:

atelier services are in demand in any locality;

high demand for this type services, even in times of economic instability;

opening a studio requires minimal investment, which can be recouped in a few months;

a small studio needs a minimum of equipment and tools. The main thing is a good master.

Many people think that opening a studio is very simple: find a premises, buy a sewing machine - and you can expect profit. However, in practice everything will not be so rosy. Many studios go bankrupt and close without ever breaking even. In order for a business to develop successfully, you should take into account many nuances, research the sales market in advance and draw up a business plan for the studio. Therefore, we will consider in detail each stage of opening an atelier and the features that need to be taken into account.

Who can open a studio

A seamstress, tailor, or cutter can open their own business. Typically, studio owners are good craftsmen who understand the intricacies of sewing and know the market. This option will be preferable. However, even if you are far from sewing, you can realize yourself in this business as a manager, and entrust all production work to hired employees. And yet, many note that the atelier - especially with the custom tailoring service - is, first of all, creativity. Therefore, it is impossible to live here without a soul. Knowledge of the specifics of the work and individual approach to every client.

Market analysis

Before opening a studio, you need to study the market for sewing services in your city. It is important to understand whether there is a free niche: you can determine the approximate number of studios using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of your competitors' services and the services they offer. In addition, you will need data on the area's population and income levels to identify your potential customers. The collected information will allow you to assess business prospects and decide what competitive advantages you will have.

List of studio services

On next stage you need to determine what exactly the atelier will do and what demographic its services will be aimed at. In addition to custom tailoring, clothing can also be repaired, restored or altered. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide a custom tailoring service, then you need to make certain demands on the seamstress.

What services can the studio provide to clients:

hemming, shortening clothes;

design and tailoring of evening dresses (dresses for graduation party);

repair of old items (replacement of collars, fasteners, etc.).

replacing zippers, steaming, repairing and making pockets, re-stitching buttons, replacing a collar or cuff, etc.;

sewing carnival costumes for children (in demand before New Year's parties);

sewing school suits;

sewing copies of famous designers (also in demand, since it is still cheaper than the original);

sewing curtains;

urgency of order execution (20-50% of the cost of work is added).

It is recommended to start with a clothing repair shop, and then, having developed a client base and established a foothold in the business, move on to individual tailoring. The costs of opening a clothing repair shop are much lower than those for sewing clothes.

Having decided on the list of services, make a price list. Find out what prices your competitors are offering and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - don’t work at a loss. Set a price that can recoup your costs. To understand the calculations, draw up a business plan with calculations of expenses and income and an analysis of strengths and weaknesses business. In addition, you will definitely need a business plan if you decide to take out a loan to start a business.

Studio registration

How to register a company for sewing and repairing clothes? In order to conduct commercial activities, you need to register your business. You can choose the form of individual entrepreneur or LLC. The difference is that if you are the only owner of a business, you should register it as an individual entrepreneur. This will significantly facilitate accounting and simplify taxation conditions.

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To register as an individual entrepreneur, you will need a passport and an application for state registration. registration, a receipt for payment of the state duty (800 rubles), as well as a copy of the TIN certificate. If you decide to open a studio together with the founder, you will have to register as an LLC. To register, you will also need to indicate the appropriate OKVED codes.

The most suitable OKED codes for an atelier:

95.29.1 Repair of clothing and textiles

52.74 Repair household products and personal items not included in other groups

18.2 Manufacture of clothing from textile materials and clothing accessories

18.24 Production of other clothing and accessories.

The next step is to obtain all necessary permits from Rospotrebnadzor and similar state authorities. institutions. You will have to spend about 5,000 rubles to obtain all permitting documentation.

The SES requirements require the preparation of the following documents:

production control program;

conclusion of Rospotrebnadzor on the compliance of the premises with standards;

permission from Rospotrebnadzor to carry out activities;

contracts for the removal of waste, hazardous substances, disinfection.

Choosing a room for a studio

The most significant issue when organizing an atelier is finding suitable premises. It is important to choose a convenient location, since the profitability of the business depends on it. According to statistics, atelier attendance is 70% dependent on where it is located. Most often, a person who needs such services simply looks for a nearby studio or chooses something that is “along the way.”

There are two options for atelier premises: renting retail space in a shopping center or in a residential area. Each of them has its own pros and cons. The table shows a comparison of these options. The choice depends on the target audience and the concept of the studio.

Comparison of premises for rent

	Room in a shopping center	Room in a residential area
	high cross-country ability; there is a possibility that clothes purchased in the same shopping center will require adjustment to size. Then buyers will immediately contact the studio the premises are ready for use, no repairs required you do not need to obtain a sanitary and fire certificate for your premises	the studio is located within walking distance from the houses. Target Audience there will be residents of the area; rent is cheaper than in a shopping center; the premises can be purchased
	expensive rent; the studio is forced to work according to the shopping center schedule	the premises may require renovation; all permitting documentation must be completed; pedestrian traffic is less than in the shopping center. The circle of potential buyers is narrowing to residents of a residential area

The studio operates only during the daytime and does not create much noise, so it can easily be installed on the ground floor of a residential building. This studio will be open from 9:00 to 19:00. In the shopping center, the studio will have to work on a schedule from 10:00 to 22:00 - while the shopping center is open. Renting a room located on the ground floor of a residential building will cost on average 12-15 thousand rubles. You will have to pay about 20-25 thousand rubles monthly to rent a pavilion in a shopping center.

A good option would be the proximity of the atelier to fabric or clothing stores. To increase the influx of customers, you can agree with nearby stores so that consultants, if necessary, recommend your atelier to their customers.

Requirements for the studio premises:

area of at least 10 sq.m. Optimal – 20 sq.m. The room should not be so small that it causes attacks of claustrophobia in visitors - they associate cramped space with the pettiness and frivolity of the company.

availability of electricity;

the room must be divided into at least 3 zones: a reception area with a fitting cabin, a cutting and sewing shop and sanitary rooms (storeroom, toilet, staff room)

the lighting of the seamstress’s place of work must meet special standards, which are five times higher than the requirements for residential premises;

for professional sewing equipment you need a voltage of 380 volts;

availability of good ventilation;

light walls that can withstand frequent wet cleaning;

absence of surfaces that retain small sewing waste.

In order to provide studio services, it is not necessary to rent a separate room. You can open a business from home. How to organize a studio work from home? Clothing measurements can be taken at the client’s home, and mini-production can be located in your home. The difficulty with this idea is finding new clients. Will need to be placed advertisement on a site like Avito, hang a sign or an advertisement in the elevator, or rely on word of mouth.

Purchase of equipment for the studio

To work, you need to purchase equipment. An approximate list of equipment is given in the table. The amount of investment required to purchase equipment is 70 thousand rubles.

Studio equipment

Before purchasing the necessary equipment, you should understand what factors influence its price:

country of origin;

functionality of studio equipment;

the material from which it is made, its quality indicators;

company (there are little-known companies that demonstrate good quality, but are much cheaper).

In addition to professional equipment, you will need some furniture and lighting. The furniture should be comfortable, the lighting should be bright enough. These are comfortable working conditions.

Studio staff selection

Most entrepreneurs realize that in this business a lot depends on the level of the craftsmen who will work in it. Therefore, you need to pay special attention personnel selection. The best option is experienced people you know who can not only sew well, but also communicate with clients. If there are none, you can hire employees based on the recommendation of your colleagues or acquaintances. You can also post information about vacancies on specialized websites. When recruiting unfamiliar employees, it is better to set for them probation. Don't forget about the personal qualities of employees. Welcomed: honesty, decency, punctuality, politeness, ability to take into account the wishes of the client. Select candidates carefully, test people on simple orders. As a rule, the employees of the atelier are women: after all, it is mostly women who bring things to the atelier, and the work will involve tactile contact).

As for the number of employees, it depends on the direction of activity of the studio and its scale. For a small atelier, it is enough to hire two seamstresses - they will work in shifts 2 to 2 so that the atelier can function seven days a week. If you plan to provide a custom tailoring service, you will have to hire a cutter. If orders increase, an administrator will be required to accept orders.

Establish piecework or piecework-bonus wages so that the employee feels responsible and is interested in the results of his work. The minimum salary is mandatory, especially during the formation of an enterprise. Also provide for an additional payment - a certain percentage of revenue. Don't underestimate your salary. Otherwise, professionals will go to competitors. Average salary seamstress is 20-23 thousand rubles. This includes salary (16-18 thousand rubles) and a percentage of income (depending on the amount of work performed). Advice: if the vacancy initially lists “maintaining cleanliness in the workplace” among the duties, you can save money on a cleaner.

Ready ideas for your business

Keep in mind that in the atelier business, the problem of so-called “left” orders and financial dishonesty of employees is quite common. To protect themselves, the business owner should periodically show up at the workplace or send a mystery shopper. Cleanliness is verified by comparing revenue on the days the owner is present with other days. Of course, if you understand that your time is worth more than such visits, it’s easier to spend money and install video surveillance at your workplace.

How to advertise an atelier

The key to the success of any business is customers. In order for the studio to break even and bring a stable profit, it is necessary to actively promote its services on the market. You need to start an advertising campaign even before the opening of the studio.

Ways to promote the studio:

information on notice boards in the workshop area;

advertisements on the Internet;

distributing invitations to mailboxes;

placing advertisements in elevators of residential buildings;

a bright sign, banner or sign;

printing business cards and leaflets;

holding various promotions, discounts on sewing certain products, discounts on the first order, etc.

You should not spare money on advertising - be prepared to spend about 30-40 thousand rubles to provide your studio with orders. An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening an atelier.

How much does it cost to open a studio from scratch?

Initial Investment

It is worth not only taking into account all the costs of opening a studio, but also calculating monthly expenses. They include rent, advertising, depreciation, payroll, etc. Fixed expenses also include taxes - this table shows their approximate amount, because... they are calculated based on the revenue indicator.

Fixed costs

Thus, fixed monthly expenses will be about 105,000 rubles. Analyzing the question of how to open a studio from scratch, we can conclude that large financial investments will not be required. Anyone can start such a business. The main thing is to have the necessary knowledge and competently plan all stages of entrepreneurial activity.

How much can one earn from sewing and repairing clothes?

With a good flow of clients, the studio’s daily revenue can be from 5 thousand rubles. In other words, you can earn from 150 thousand rubles per month.

We forecast the income of the studio:

The cost of an average clothing repair order is about 350 rubles. Approximate number of orders per day – 10, per month – 300

Revenue for the month: 350*10*30 = 105,000 (rub.)

The cost of a tailoring order is 3,000 rubles. The approximate number of orders per month is 10.

Revenue for the month: 3000*10=30,000 (rub.)

Additional services (urgent order processing, sewing curtains, etc.) – RUB 20,000. per month

Total revenue: 155,000 rubles.

Net profit per month: 155,000 – 105,000 = 50,000 (rub.)

Annual net profit: 600,000 rubles.

Payback: 6-8 months.

There is no need to expect big profits from the studio, especially in the first months of work. To receive orders immediately, you need to start advertising about a month or two before the opening.

What difficulties may an atelier owner encounter?

Risk assessment is an important point in a business plan for an atelier. Risks in this area include:

purchase of low-quality equipment;

lack of personal funds, when loan interest is added to regular expenses;

low quality of services (problems with personnel);

exorbitant increase rent;

excess supply over demand in the market (too many workshops in the area);

seasonality of business;

poor choice of studio location.

Most best way overcome these difficulties - take timely care to ensure that they do not arise at all, or to reduce the damage from them to a minimum. In other words, it is necessary to carry out regular work to assess risks and prevent their occurrence in time.

Technological risks are associated with incorrectly selected equipment, breakdowns, and inappropriate use of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, competent choice of equipment. Before buying equipment, consult with experts, check reviews on forums, and ask for advice from entrepreneurs who work in this field.

Demand for atelier services is subject to seasonal fluctuations. The period of declining sales is summer and January: the New Year holiday period for the studio ends only at the end of January, and the summer decline begins with the May holidays. Therefore, do not forget about services that can increase sales during the off-season. For example, in winter you can offer clients sewing New Year's costumes, and in summer - school uniforms. By adjusting correctly during these periods, you can increase your profits several times. So, to minimize the risk of seasonality, you need to plan marketing strategy, shift seasonal emphasis in sales. Also, the business owner must constantly form a reserve fund in order to timely cover losses in the event of a seasonal decline in sales.

To choose the right location for the studio, it is recommended to conduct a geomarketing analysis of the area, infrastructure, and traffic flows. This will allow a more accurate assessment of the level of sales, taking into account the density of potential consumers.

Why is a business offering tailoring and clothing repair services becoming so popular? It's all about the prices that have prevailed in the market for such services. Their high marks put both professional and home workshops on the list of profitable activities.

How to open a studio? First, you need to decide on its specialization: repair, sewing women's, men's or children's clothing (of course, you can create several departments at once, specializing in the most different directions). You should also think about what audience your workshop will target: wealthy clientele or middle class?

Services provided

There are three areas of services that your workshop can offer.

The first is repairs. Today this is the most popular option. Very often, clients ask to fix minor problems: change a zipper, alter buttons, adjust the length or size. It is this range of services that is most used in great demand. The downside is that it all costs a little.
The second is tailoring. Many people cannot find clothes in stores that suit their taste and figure. This is a fairly common problem, for which they turn to professionals. If your workshop offers tailoring of dresses, coats, and trousers in non-standard sizes, then it will earn great popularity among that part of the population that is accustomed to the fact that finding anything in a store is unrealistic.
Third – modeling and design. This niche has not yet been fully occupied, so you have every opportunity to make money from it. This, of course, is the most difficult task, requiring special skills, talent and imagination, which is why you need to hire specialists who will create a unique wardrobe.

Room standards

A high-traffic area is an ideal option for opening a tailoring studio. As a rule, these are shopping centers, consumer service complexes, the first floors of multi-storey buildings, etc.

Start with a small area - only 50 m2. But, if successful, do not give up the prospect of expansion. To do this, you can rent a neighboring room or an apartment in a neighboring house, for example, so as not to lose your regular customers.

Any workshop should have three types of premises:

Reception: fitting booths, samples of accessories and fabrics;
cutting and sewing shop: compartments for pre-cutting fabric and ironing;
Rooms for sanitary purposes: storage rooms for room care products, toilets, staff room.

Required Equipment

In order to open a clothing repair shop, you need to purchase special equipment. If you care about the image of your future enterprise, we advise you to buy new tools and machines rather than skimp on old ones.

So, you will need:

Several overlockers;
cutting equipment;
installation with steam iron;
loop semi-automatic;
ordinary mannequins;
steam mannequin;
improvised tools (needles, scissors, patterns, meter, etc.);
consumables (zippers, glue, threads, etc.).

In addition to technical equipment, take care of the availability of furniture for visitors, a cash register, a fire extinguisher, and lamps.

Frankly, industrial equipment for sewing is more expensive than conventional sewing machines home use, but the quality of tailoring and speed are several times higher here. All equipment will cost about $5,000, but if we are talking about serial tailoring, then you, of course, will need to use several more units, so the cost will be about $25,000.

When purchasing machines, pay attention to the number of operations it performs. The minimum requirement is 20 operations. Such equipment will cost you from $600 to $3,500.

To open a clothing tailoring or repair shop, you need to hire specialists in this field, because they are the key to your success. As many experts advise, you need to hire those employees who are interested in high-quality performance of their obligations.

A seamstress may not have any education, because the main thing is a certificate of completion of special courses. But having practical experience is the most important requirement, because a person must not only be able to work with a machine, but also know the intricacies of the work, and be able to calculate various nuances.

To start, you can hire 4-5 seamstresses for a trial period of half a month. If potential employees do a good job during this period, you can hire them permanently.

Additional staff – cleaner and accountant. As a rule, such employees do not enter into contracts employment contract, but only a contract or hire agreement for periodic services.

The monthly payment of each seamstress is approximately 12,000 - 18,000 rubles, the cleaner receives approximately 5,000 rubles, the accountant - 8,000 rubles. The salaries of cleaners and accountants are low due to their underemployment.

Your expenses

Let's look at everything point by point:

Renting premises: from 10,000 to 15,000 rudders per month. The higher the status of the building in which you are going to rent space, the higher the rental amount. For example, the highest fees will be in shopping centers;
purchase of equipment: sewing machines from 10,000 to 100,000 rubles per unit, mannequins, lighting fixtures, furniture for visitors, mirrors, overlock, steam generator - within 100,000 rubles;
consumables: tools, threads, scissors, fabrics, repair of equipment in case of breakdown - within 10,000 rubles;
wages: seamstress - 12,000 - 18,000 rubles (you will have 4-5 of them), cleaner - 5,000 rubles, accountant - 8,000 rubles.

Total amount: about 500,000 rubles.

What documents and permits do you need to obtain? First you go to tax service and register your workshop as an individual entrepreneur - individual entrepreneur, or LLC. We advise you to choose an individual entrepreneur, because in this case it will be several times easier for you to maintain accounting and tax records.

After that, you select OKVED codes:

Main code: provision of personal services to the public;
additional codes: tailoring - basic, special, other; production of accessories and repair of damaged wardrobe items.

You must also register with the pension fund, obtain a permit to start activities (Rospotrebnadzor), and a permit from the state fire inspectorate.

Potential Risks

Risk 1: no good specialists. This is the most common type of risk. Many owners today complain that it is almost impossible to find good craftsmen, because there are not so many representatives of the so-called “Soviet school” left. And the new " Russian school“as such does not exist in principle.
Risk 2: low seasons. This is how summer and January are most often called in the field of sewing and repairing wardrobe items. New Year holidays end in the second half of January. Since many church holidays fall at this time, potential clients travel around the country (to visit relatives and friends, on vacation, etc.) and remember that they need to sew or repair something only at the end of the second month of winter. But the so-called “passive” summer begins almost immediately after the May holidays and revives closer to the beginning of the new one academic year– second half of August.
Risk 3: You cannot find out the reason for clients leaving. A reduction in the number of clients indicates low quality of services. But the problem is that you can't know for sure why a regular customer left.
Risk 4: being held hostage by the format during a crisis. This is the name given to workers and owners of studios that offer tailoring of designer clothes. If you choose a clientele with high incomes, you are a priori programming yourself to work with people with incomes much above average, so during a crisis you will not be able to quickly switch to sewing cheap items. This means that you will only lose income from this.

Your income

Is it profitable to open a studio? Let's do the math. If the average number of orders per day varies between 8-15 pieces, and the average cost is 300 - 400 rubles, then you can earn from 2,400 to 6,000 rubles per day. It should be taken into account that the cost of services directly depends on the fabric, type of clothing, as well as its size.

In principle, studios that have been operating for several years and have acquired a stable client base, but are accepting new clients, earn from 13,000 to 15,000 rubles per day. At first, your amount will be significantly less. But, the skill of your seamstresses and the quality of work can soon enough bring you to the level of 10,000 - 13,000 rubles per day.

Build a good reputation and people will come to you!

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