Business on exclusive handmade scarves with original prints. Conditions of the company’s work with Wholesale customers What is sold in the scarves department

Not a bad idea for organizing own business there may be an opening point of sale for the sale of Pavloposad scarves. This case will not require large investments, and you will open a point with products that are valued and used in great demand among women.

Pavloposad shawls are not just shawls. These are products with more than two hundred years of history. Shawls are produced at a shawl manufactory in the city of Pavlovsky Posad, which is called the “Pavlov Posad Shawl Manufactory”. This is the only enterprise of its kind that has preserved the traditions of the school of shawl art. Artists—true masters of their craft—work here on every new product. All prepared products are reviewed by the Art Council, which brings together honored employees of the enterprise, representatives of the Ministry of Culture of the Russian Federation and the Artistic Expert Council of the Moscow Region for Folk Arts. So there is no low-quality product from the Pavloposad manufactory.

Thanks to high quality and the unique beauty of the design, these scarves are in great demand. As evidence of the popularity of this product, you can look at the Yandex search query statistics, which tell us that the phrase “Pavloposad scarves” is searched for by up to 75,000 people every month:

Therefore, if in your city or nearby district there is no outlet selling these products, you can try to open a mini-store selling Pavloposad scarves.

To organize a retail outlet, an investment of 250 thousand rubles will be required. The main costs will be associated with preparing the premises, purchasing commercial equipment, creating an assortment and registering a business.

Required area for organizing a retail outlet starts from 10 sq. m. A room of this size can be rented almost anywhere: on the market, in shopping center, on the first floors of apartment buildings and so on. Monthly costs for rent will be from 15 thousand rubles.

The main assortment of a retail outlet may include the sale of shawls made of compacted woolen fabric, wool, silk and cotton scarves, wool stoles, women's scarves, men's mufflers, various tablecloths, and themed products.

The average price of products is 2000 rubles. These are quite expensive products, and each sale, taking into account a 100% markup, will allow you to earn from 500 to 1500 rubles from each sale.

To operate a retail outlet, it is enough to attract only two sellers. Work schedule - 2 through 2. Wages- salary + percentage of daily revenue.

As organizational form It is enough to register an ordinary individual business and write an application for the transition to a single tax on imputed income. This system taxation will free you from the obligation to install and maintain cash register.

Video - Pavloposad shawls:

September

Key decisions:

• Launched email marketing and SMS messaging;
• Implemented a CRM system;
• Opened your own online store;
• We connected advertising on Google.

Result:

• Sale of at least 150 scarves per day;
• “Net” monthly income is $2,000.

Do you think it is possible to make good money from wholesale scarves, using, for example, email marketing?

Many people, especially businessmen of the old school, would say: “No, I do wholesale, I just go to stores personally, offer and sell.” In fact, the B2B segment on the Internet is promoting just as well as B2C. It’s just that the B2B segment is a little smaller. But the client is more valuable here. Due to greater turnover, you will earn more profit.

Now we are going to the showroom to our students, where we will find out:

• How do they sell scarves wholesale;
• How this can be done through email marketing;
• How can you quickly earn $2,000 “pure” from this, simply by sending letters.

Are you excited to find out about all this? Then start this short video right now:

How to turn your favorite hobby into a profitable business

Oles: We are in the showroom of Vadim and Anna. Wonderful guys who trained with us. Today we will figure out how they sell their scarves for serious sums and what allows them to do this. What exactly do you sell: scarves, shawls, right?

Vitaly: Yes, scarves, shawls, stoles, snoods.

Oles: Tell me, how does all this happen for you? How did you even get the idea to do this?

Vitaly: This idea came to Anna. This was her hobby.

Anna: Yes, it was a hobby, but at some point I just realized that the Ukrainian market was almost not occupied with this product. And we began to think about taking up scarves more seriously. To stand out in the market, we decided to bring exclusive goods to our country. These are scarves, shawls, stoles - all women's neck accessories are from Turkey.

Oles: Did you go there yourself?

Anna: Yes, and they searched there for a long time and found it. It took us probably a year to discover the country of Turkey and find suitable suppliers. We wanted to figure out what the market needed: what colors, fabrics, models.

Oles: Now you have a complete set: there is a showroom and a warehouse. Where did you start? How many goods did you bring for the first time?

Anna: When I flew for the first time, I didn’t know anything. I had $1200 with me. I flew with my mother. She supported my idea. We had 2 large empty suitcases. The first batch of goods fit in them just right. Then I started selling it all online. I connected shopping clubs: Fame, HILT and others. They were the ones who sold the goods to end consumers.

Oles: Super! Really, all the goods were immediately sold through shopping clubs?

Anna: Yes, Vadim saw it. Because at first there was just a wall of goods at home and even the kitchen was filled with scarves. And then he simply disappeared.

And the next time we flew to Turkey, we found new suppliers. These were not intermediaries, but representatives of the plant. And they began to purchase goods from them - directly and more. This year we plan to place large orders directly for the production itself. We sometimes have orders for promotional products - in one color, in large quantities, with some kind of logo.

Oles: That is, some company buys for itself?

Vadim: Absolutely right! This order can be placed in production because they have periods when they produce a specific color. In this case, you need to order a lot of goods at once. But we cannot bring only 1 color, because we will have it lying around. That is, we place only large orders at factories that we can immediately implement.

Main feature: exclusive product at a low price

Oles: Let's talk about shopping clubs. Tell us who you work with and what the conditions are like there? What is their main advantage, how do they sell it, how do they form their audience - share in 2 words. What categories of goods can be sold there?

Anna: In shopping clubs you can sell everything: from children's goods to furniture. They work like this: they look for an exclusive product at the highest price favorable price. After all, this is what interests the audience. That is, this is not a product that can be bought anywhere else. The main thing is to offer the buyer favorable conditions purchases that he will not get anywhere else. For example, there are sneakers that sell for 1000 UAH. But in the shopping club they are offered at a price of 800 UAH. This is already a savings of 200 UAH.

Oles: What percentage does the shopping club take? After all, in essence, he sells your product as a partner.

Vadim: For example, Modna Kasta has a fixed markup. Condition for working with them: provide exclusive price on the Internet in Ukraine. If this point is not met, you have to pay a fine.

Oles: But they sell in large volumes.

Anna: Yes, but we must also take into account that there are returns. Approximately 10-15% of the supply volume. And the reasons for this are very different. We offer women's products. And women buy on emotions. Let's say now she wanted it - she took it. But when she receives it in the mail, she is no longer in the same mood and returns it.

Vadim: Or I looked at the color from the wrong angle. She unfolded it and she didn’t like it. Or this situation: I wanted to buy a coat and this scarf to go with it. I didn’t buy a coat, I bought a scarf – that’s it, it doesn’t fit. No coat, just a scarf. Why does she need him?

Oles: That is, you sell only wholesale to shopping clubs, and they then sell to end consumers. If it's not a secret, how many pieces a month do they help you sell? 100, 200, 3000?

Anna: Today, one shopping club placed an order for 50 scarves. And we have at least 3 such orders per day.

Vadim: Modna Kasta orders the most. They have a minimum order of 400 pieces.

Oles: How do they buy: do they pay immediately or take it for sale?

Vadim: First, they launch a promotion and actively promote it on the Internet. Then they receive orders from clients and transfer them to us. We keep this item on reservation for a week. Let's say the promotion ends in 3 days. We are given another 4 days to ship the goods.

Working with wholesale

Oles: Tell me how you find it wholesale clients? You say there is an SMS newsletter. What else?

Vadim: At the beginning of 2 years in a row we participated in exhibitions. People from all regions came there. With those who were interested in our product, we exchanged coordinates: city, last name, telephone. This was all entered into the CRM database. A very convenient and useful program.

Next we tried using the received addresses to do email newsletter and sms. The latter, as practice has shown, gave greater exhaust. Plus there is a showroom. After all, it is important for many people to just come and see. They even come from the regions and immediately make purchases. To do this, we sometimes go out on weekends.

Oles: It’s easier for them to come to you than to fly to Turkey.

Vadim: Well, of course! Plus, the Internet helps, because we quickly post photos of new products on the website. For example, the shipment arrived today. And today, maximum tomorrow new range appears on the site. And orders are already coming for these positions.

Oles: How many employees do you currently have?

Anna: The total result is 5.

Vadim: And we are currently considering another position. This is an operator for entering invoices in 1-C. And by the fall we plan to launch sales representatives.

Oles: Who does photo shoots for you? Shopping club?

Anna: Yes, although we used to take the photographs ourselves. But we realized that it was very difficult. You need a good photographer + photo studio + time. And when the shopping club does everything, we get rid of this problem and still save a lot.

Oles: How does this benefit the shopping club? Does he get exclusive rights to post photos? Does he put his own water marks or something?

Anna: Yes, he can put his own watermark, it's not a problem. This is even a priority, because now a lot of photos are stolen. There are many similar products from China. It is of lower quality, but may look the same. These sellers take our good photo and sell more cheap product at its own price.

How to sell a scarf wholesale

Oles: You have a website. How does it work? What are you doing with it?

Anna: We have a website on Prom.ua. That is, we bought the entire domain and there is also separate advertising directly on the portal itself. That's enough for us.

Oles: Do orders come from there?

Anna: Yes, we launched advertising on Google and immediately saw the results. They started calling and writing to us, and this tool turned out to be effective for us. But again, we display an ad not just for the request “how to sell a scarf,” but specifically for “wholesale a scarf.” This is the most important thing for us.

Vadim: Basically, the site performs the functions of a catalog, because not all potential clients can come to us and see the product in person.

Oles: Your product is seasonal, right?

Vadim: If it is autumn and winter, then mainly 1-2 types of products are in demand. But there are 80-160 colors. If it's summer, then the assortment here is much larger and more varied. Now it is all presented in our showroom. Therefore, it is more difficult to work in the summer.

Oles: As you can see further development your business?

Vadim: Suppliers and exclusivity play an important role in our business. Now our priority is the development of India. Next - increasing turnover in Turkey. Access directly to factories. That is, it is possible that when volumes increase, we will simply place orders at production, rather than work with intermediaries.

In terms of covering the Ukrainian market, the task now is to become No. 1 in Kyiv and gradually become a leader in the country. Because in Ukraine there are several serious players who have been on the market for a long time. We have not yet reached their level.

Oles: How much bigger are they?

Vadim: About once every 10.

Oles: What advice can you give to aspiring entrepreneurs and those who are just thinking about becoming one? I’m not sure that everyone will start selling scarves. After all, you can sell anything: a service, yourself, an idea, a product. What advice can you give from your experience?

Vadim: The first recommendation is to gain knowledge. Our thinking changed a lot after we went through. Thanks to him, the understanding of how everything works is closed in some kind of chain. Now, in any situation, the marketer in us awakens: here we need a landing page, there a website, there we need advertising.

Oles: 100%! In this sense, you become abnormal;)

Vadim: In any case, you first need a theory: how to organize a business and how to sell correctly with new technologies. This will help you stay on top of the market and stay on it for at least 2-3 years. Then it's a matter of technique.

Another issue we faced was personnel selection. It is very important to find the right people and keep them motivated. Here, too, you need to choose an approach for everything to work out.

Do you want to be the first to know about the launch of a training that helped Anna and Vadim take their business to a new level and achieve a net income of $2,000? Click!

If you want to make money on Etsy but don't want to DIY, you have a few options. One of them is to sell vintage items.

But not all vintage items sell well on Etsy. But you can figure out those that are probably selling well.

One of these things are vintage scarves from famous fashion houses (Chanel, Trussardi, Hermes, Christian Dior and others):

They are fashionable (despite their age, and vintage on Etsy is considered to be something over 20 years old), beautiful, and some of them are quite expensive (from $100 and up). That's why they sell well.

Two Malaysian girls are already successfully selling such scarves on Etsy. One came to Etsy in 2017 and has already sold over 950 of these scarves (her store is etsy.com/shop/PureScarfVintage):

Another came in January 2018 and in two months already sold 150 scarves (her store is etsy.com/shop/ALLVINTAGEMY):

I don’t know where they get them (although there are French fashion house stores in Malaysia), but their supply never runs out.

Perhaps such scarves can be found at flea markets or second-hand stores. But be careful - there are a lot of fakes around. Before you start selling these scarves, learn to distinguish originals from fakes (you can find articles on the Internet that explain how to do this).

But if you don't know much about scarves from French fashion houses, don't worry. There is also a niche for you on Etsy - selling Russian and Ukrainian shawls:

(sold at etsy.com/shop/bestLuba)

Although they cost less than $100, the Chinese do not copy them (I think):

(sold at etsy.com/shop/russianicon)

In any case, it’s easier for our man to get such a thing.

Want to learn what other vintage items you can sell profitably on Etsy, take our course

Accessories play an important role in our appearance; they, like exotic spices, give our appearance completeness and a certain charm. With the help of accessories you can transform any outfit, even the most modest one. Of the many accessories on the market, scarves occupy a special place. What could be more pleasant when delicate silk fabric envelops the skin, warms you in the cold and pleasantly cools you in the heat? The properties of silk can be admired endlessly.

But what if you don’t have enough money for natural silk scarves and scarves - they are quite expensive in stores?

This article is about how you can not only multiply your wardrobe by a certain (!) number of chic accessories, but also do it with financial benefit for yourself. Especially, the idea should appeal to women sitting at home with small children: they have free time, and they really want to do something useful for their soul and wallet! Dear, beautiful, smart women - this article is for you!

Everything is quite simple. A meter of natural white silk is inexpensive. You can either cut out scarves and kerchiefs of the sizes you need and finish their edges yourself, or ask for this service at a fabric store.

Let's move on. Nowadays, a lot of stores specialize in selling all kinds of fabric paints; as a rule, these are “hobby” stores. Go to one of these stores (an alternative is an online store) and buy quality acrylic paints, for painting on silk. Choose the most interesting/fashionable/beautiful shades in your opinion and... run home - create luxury with your own hands!

The fun begins! Moisten a blank silk scarf, scarf or kerchief with water, squeeze it out so that it is wet, and lay it out on a table or flat surface. The future masterpiece should not be smoothed out (!); you need to make symmetrical, or not so symmetrical, knots with your fingers. Now let's start painting. Dip the brush into the paint of the color you want and paint the knots first.

Acrylic paint spreads over wet silk, and these colored spots take on the most bizarre shapes. After you have dyed the knots, you can work on the undyed areas of the scarf. Little secret: if after dyeing you sprinkle the future scarf with ordinary coarse salt, the color will be “spotty”.

Leave the dyed wet scarf until it dries completely, and then, when the fabric is completely dry (if you used salt, you need to shake it off), iron it and wash it. For washing, use wool and silk powder, it makes the fabric even softer.

If you doubt your abilities and need more detailed guidance, you can buy an educational toy store :) a set for children's creativity"Painting on silk." At least in order to make a trial little thing and help your imagination turn on. Plus, you will see that such work does not take much time and requires minimal expenses from you.

Thus, you can dye a single piece of silk, and then the scope for imagination is unlimited: an exclusive blouse, dress, pareo - a good dressmaker can help you realize your planned masterpieces!

Are you already the most beautiful? Do all your friends dream of getting an exclusive handmade item? Go ahead, let's start doing business.

Required investments:

• Silk fabric 140*100 cm - ~650 rub.,
• Edge processing in the studio - ~30 rubles. per unit,
• Acrylic paints for painting 1 set - ~2500 rub.,
• Brushes, salt, workbench - I hope you won’t need to invest in this, because every home must have all this :)

A piece of fabric measuring 140*100 cm will make 4 neckerchiefs, two long scarves or one stole (pareo). Approximate prices: neckerchief - 200 rubles, scarf - 700 rubles, stole - 1000 rubles.

All the work will take you a total of 5 tubes of paint costing 625 rubles. It’s easy to calculate that at one time you can earn from 150 to 450 rubles. And this takes two hours of work and just one piece of silk! And now for an example: a finished silk scarf costs from 500 to 5000 rubles. There are definitely more expensive ones! Later you can learn how to do more complex painting, master various types drawings, fulfill personal orders. Multiply the number of clients, create, give gifts to friends and acquaintances, be successful and independent!