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You have found yourself in the email marketing section, where you will learn what it is and what it is needed for. I'll also tell you how it works email newsletter on the Internet and how to improve its effectiveness. And for dessert, at the very bottom there will be cool cases and articles with free lessons on this topic.
What is email marketing
Email Marketing- This complex activities aimed at establishing interaction with subscribers and clients through email and mailing tools.
The purpose of such communication is to strengthen audience loyalty ( customer retention and return). That is, you need people who learn something about you not to leave after a certain action, but to stay close and support you. We would monitor how you develop, what you offer, and so on.
In fact, it is also a good one. After all, with the help of such mailings you can generate additional traffic to your resource. This is especially noticeable with a large base of active subscribers.
Why is this so important?
According to statistics, 98% of Internet users have email. 91% of them check it every day.
As you can see, email is one of the main sources of communication. This is the biggest reason why email marketing still works.
Misconceptions
Many people still have misconceptions about email marketing. Basically, they are divided into two parts:
- Many people think that this is banal spam. But that's not true! This is communication with subscribers of our own database of email addresses with their prior consent.
- Also some people think that it is banal mailing by email. However, in reality, in addition to the usual action, communication strategy plays an important role. If you sent a person only one email and didn’t send anything else, then this is not email marketing.
Let me give you an example.
A person wants to buy a tablet, but doesn’t know which one is better. As a result, he starts looking for information on the Internet. Through a search, he goes to some website and sees that they offer a free training course.
The user agrees!
He enters his data into the subscription form and agrees to the terms. Then this course is sent to him by email. He begins to study it.
Then after some time the person receives a second letter. There in general outline There is an acquaintance with the author of the course. Given short biography people and history of working with tablets.
The subscriber learns a lot about the author and sees that he has already encountered a similar situation. In addition, the letter promises to solve the problem. The author also warns the subscriber that in the future he will send new lessons and additions to the course.
After a certain series of lessons, a final letter is sent. There they sum up various results and at the end there is an offer to buy the product. And not just buy, but buy at a good discount.
It is also said that if a person makes an order during the day, he will be provided with free accessories for the tablet.
As a result, the subscriber agrees to purchase!
Some will think, why bother so much! It's the same advantageous offer online stores provide immediately.
But the fact is that at first a person does not have trust in the company. Therefore, in the example here, the author of the newsletter has a greater chance of selling something. After all, the author himself became a good friend to the subscriber and helped him solve the problem. This is what it's all about the essence of email marketing!
That is, do not use sales directly. First, make friends with the person. Try to solve his problem. Show your expertise and provide cases.
But the most important thing is that you are working for a long-term relationship. This is not just a site where the user came, looked, left and forgot.
No! With the help of a series of lessons, you are constantly in contact with your subscriber, thereby reminding them of yourself and strengthening your brand.
Advantages and disadvantages of email marketing
Below I would like to list the important benefits of email marketing:
- This is an additional source of traffic to the site
- Cheap channel support. You can collect information about your subscribers and send emails completely free of charge.
- The ability to collect a current subscription base of your audience. That is, exactly those people who are directly in contact with you at the moment.
- Creation of communication ( regularity of touches) between brand and consumer
- Establishing a strong relationship with the client
- Effective involvement in the implementation of necessary actions. For example, sharing information, viewing recommendations, purchasing, etc.
- Increase efficiency through personalization based on customer information ( who he is, where he lives, what his interests are, etc.)
- You can quickly replenish your database of email addresses
- Increases average bill- you can use upsells
Disadvantages of Email Marketing:
- Spam filters are constantly being improved - sending out mailings is no longer as easy as before
- We need a clear strategy and segmentation target audience— if you send uninteresting information, people will unsubscribe or send it to spam
- Not suitable for everyone - for example, such marketing will not work for funeral services ( no one wants to be reminded to buy a coffin or a wreath)
- Setting up your service for mass mailings will seem very difficult to many
- Tariffs of mailing services for intensive work with large databases are not cheap
- You constantly need to check and clean the database of inactive subscribers
- Regularity is necessary - otherwise the subscriber will forget about you and at the first uninteresting letter he will simply unsubscribe
Email Marketing Performance Indicators
There are certain indicators that help measure the effectiveness of email marketing:
- The number of subscriptions is the size of the subscriber base
- Open Rate - email open rate by subscribers (50 - 60% is considered a good indicator)
- Click Rate - how many recipients who opened the letter completed the target action
- Number of unsubscribes
- Messages marked as spam
- Recipient conversion rate - the rate of donations or purchases made after clicking on a link in an email
Typically, all this data is available through the email newsletter service you use. It is worth noting that the accuracy of determining such indicators may vary greatly for each service. Some give better statistics, others worse.
Below I want to give you some useful tips and cases on email marketing. To start, personalize, but don't use automatically inserted fields like “Dear [insert name].” It’s just that the name during registration may not match the real data.
People also often fear that it is phishing or spam. After all, most of these letters are usually fake.
So make your personalization more natural. It's done well through segmentation subscription base by gender, age, social and other characteristics.
The more clearly you segment your base, the better your email open rates will be. After all, in this case, you will offer your subscribers only what is interesting to them.
Also in letters you need to address header length. There is no specific answer as to what works best. Long titles or short ones.
But there is a title length that is called the “Dead Zone” (60 to 70 characters). You should try to avoid it. That is, do either less than 60 or more than 70 characters.
Also try to choose the best time for email newsletters. There is no clear answer here either. It will be different for each target audience. Therefore, you need to conduct A/B testing and see at what time the open rate is best. 
The next tip is free gift . Give something to your subscribers so that they will be grateful to you. It could be some e-book, webinar recording, templates and so on.
Must also be present responsive design letters. Then the messages will look good on different devices Oh.
Still not bad send emails on weekends. On such days people are less stressed. Therefore, they have more time to check email. However, again, there is no clear answer here. Therefore, this point also needs to be tested.
Sometimes remind yourself. That is, there should not be too long pauses in the mailing. You can also use subscriber segmentation based on email open rates. Those who open emails frequently can be interacted with more often.
Well, definitely track statistics. It is she who makes it clear how effective your actions were.
Types of letters in the newsletter
- Informational are different stories, useful tips, cases or lessons
- Active - we offer to take a survey or invite you to some events
- Commercial - we offer to buy some product or order a service
- Transactional - an email that is automatically sent after a target action is completed on the site ( subscription confirmation, reminder of items in cart, etc.)
- Autoresponders ( trigger letters) - configured for specific user actions ( for example, an automatic series of emails to complete a course)
It is worth noting that newsletters should be at least twice as much. After all, if you often ask people for some help, there will be a high probability of unsubscribing.
So give people more information. For example, news, some stories, useful cases, articles, and so on.
How to improve email open rates
Many people have a problem with how to increase the open rate of emails. To begin with, we can highlight two important indicators. This is From Name ( who did the letter come from?) and the subject of the message itself.
If you are sending letters as an organization, you have two options. Can From Name name on behalf of the organization or simply write the name of the employee.
But there is no specific answer here! Therefore, you need to test everything and see how it will be better in your case.
A lot depends on how well the audience knows you. Of course, it is much more pleasant to receive a letter from a specific person whom you already know.
Well, about subject of the letter don't forget either! The shortest and clearest headlines work best in many topics.
It also has a big impact on open rates. dispatch time. The largest number of emails are opened during lunch break and in the evening.
Opening rates are worse in the morning. People at the beginning of the working day are focused on work. Therefore, some letters will be ignored or even deleted.
And one more tip is database segmentation subscribers. You need to know your subscribers and what will be interesting to them.
Best day to open emails
| Industry | Day |
|---|---|
| Hotels | Monday |
| Accounting | Monday |
| Veterinary services, animal care | Saturday |
| Art, culture, entertainment, museums, music, cinema, theaters | Wednesday |
| Cars | Friday |
| Products and services for children | Saturday |
| Associations, clubs | Monday |
| Consulting, trainings | Monday |
| Education | Monday |
| Finance | Friday |
| Fitness centers, yoga studios, bowling clubs, gyms | Monday |
| Government organizations | Monday |
| Healthcare, dentistry, hospitals | Monday |
| Real estate, construction, landscape design services | Tuesday |
| Insurance | Wednesday |
| Manufacturing companies | Tuesday |
| Marketing, advertising PR | Monday |
| Cleaning companies | Wednesday |
| Photo studios | Wednesday |
| Publishers | Monday |
| Real estate | Tuesday |
| Religious organizations | Monday |
| Restaurants, bars, cafes | Monday |
| Retail | Monday |
| Beauty salons | Monday |
| Development of websites, online stores | Tuesday |
| Transportation | Sunday |
| Tourism | Thursday |
| Other | Monday |
It is very important not to end up in spam when sending emails. For starters, avoid safe words. The easiest way is to use the Glavred service ( glvrd.ru). It immediately highlights such words in the text. For example, buy, sell, advertising and so on.
Also avoid capital letters in words (except for the beginning of sentences). Spam filters react very harshly to this.
Still don't need to use much bright fonts and colors. I recommend using simple email templates.
Also, don't insert large images(both in size and weight). This has a very bad effect on loading information. Especially for mobile devices.
The letter field should contain minimum 200 text and numeric characters. Avoid large quantities exclamation marks.
Use subscription confirmation. This is when, after filling out the form, a confirmation email is sent to the person. To finally subscribe, the user must follow the link in the email.
Be sure to use this double confirmation!
Firstly, it helps to get rid of inactive mailboxes. After all, sometimes people can accidentally enter the wrong email address in the form.
Secondly, a person will not simply sign without his final consent. That is, you need ironclad confirmation of the owner of the box.
Also, a person must be able easy to unsubscribe from the newsletter. If this does not happen, then it will simply send the letter to the spam folder. The robots will take this into account and, of course, will worsen the deliverability of letters to other recipients.
More spam filter criteria:
- Checking the IP address in blacklists - if you get there, then it is better to use your smtp servers
- Pay attention to SPF, DKIM and DMARK records
- Check email and sender name
- If you link to bad and suspicious sites, your letter will be filtered. Hiding links through java scripts improves email deliverability. I also recommend making all links through a redirect from the sender’s domain.
- Monitor the number of messages and the speed of their sending - for large values they turn on blocking
- They take into account complaints from email recipients - if people put your emails in the spam folder, then the mailing begins to be blocked
- Pay attention to the frequency of the email database - you need the majority of addresses to be active. That is, for users to go into the mailbox and check it. But if there are many inactive and deleted mailboxes, then it may be blocked from sending letters. You also need to avoid email traps. These are boxes that were not initially subscribed to any mailing list. If there are any, the systems will track you and then block you. Therefore, do not use third-party databases under any circumstances.
- Look at information about the company and so on
I really want to give you tips on how to increase your email subscriber base. To begin with, come up with good reason to subscribe.
To do this, people need to be given some kind of bonuses for subscribing. Usually this free books, webinar recordings, checklists and so on.
When people unsubscribe, you can also give them some additional bonuses. Even when unsubscribing, do a survey asking why the person decided to unsubscribe. To do this, you can insert a short questionnaire with answer options. Or, after a typo, direct the person to a page with a survey.
I also recommend offering educational content. Through an automatic series of emails, you can offer subscribers to take a course. That is, after subscribing, you automatically send letters with lessons at a given time.
This gives additional user engagement.
Plays a very important role in collecting the subscription base. subscription form. She must be attractive. If you are offering a book or course, be sure to include it in the form. beautiful cover product.
It is worth considering the number of fields in the form. The more there are, the less likely it is that a person will subscribe.
Pop up window with form Use the tools attention grabber. Pop-ups work very well in this regard. Also use beautiful buttons and links with calls to action. Additionally, you can add animation.
How email marketing works
You need to understand that any email newsletter service consists of three elements:
- SMTP server - deals with sending email messages.
- POP server - accepts incoming correspondence.
- Spam filter - controls the SMTP and POP server. It monitors emails and evaluates them as spam based on a number of criteria. A message is blocked if it meets at least several of these criteria.
Your letter first goes to the servers of the mail.ru service. That is, it first goes to SMTP and then is checked by the mail.ru filter. If the spam filter approves the letter when sending, then it is sent to another mail service. For example, on yandex.ru.
How email marketing works Your message first leaves the mail.ru spam filter and gets to the yandex.ru spam filter. Yandex will already have its own criteria for selecting letters.
That is, different systems have one such filter. However, for each of them it works according to its own specific algorithms.
So, the Yandex spam filter checks your letter. If it is approved, then the message goes to the POP server of the same Yandex and then goes directly to the recipient.
If your letter meets at least several criteria that violate the spam filter, then they either go to the spam folder or simply do not end up in the inbox.
If the recipient decides to send you a reply message, then the principle of sending is absolutely the same.
First, the message goes to the SMTP server and is checked by the spam filter of the outgoing mail service (for example, Yandex). Then it goes into the spam filter of the receiving mail service (for example, Mail.ru) and is sent to your email via the POP server.
This is how a regular email newsletter works between two users who use regular services.
If sending occurs within one service ( for example, between mail.ru mails), then it simply goes through the SMTP server. And then, passing through the spam filter, it returns through the POP server and is sent to another user.
Email distribution within one mail service In any case, even if messages are exchanged through one mail service, all letters are still checked for spam.
Email distribution to the database
Bulk email distribution to a database differs in that the message is automatically sent to several recipients at once. That is, there is a mass phenomenon. To organize it, you need programs to automate the above-mentioned process.
This software is installed on a computer. Then in this program you can create message texts, place images and various files.
But the main thing is that you can upload a list of email subscribers into the software for whom the newsletter will work.
Sending email via a free SMTP server
This is a simple protocol for sending a letter. You can connect it to your program and then send messages. But this has its limitations.
| Service | SMTP server | Sending speed |
|---|---|---|
| gmail.com | smtp.gmail.com | 500 emails per day |
| hotmail.com | smtp.live.com | 200 emails per day |
| yahoo.com | smtp.mail.yahoo.com | 100 emails per hour |
| rambler.ru | smtp.rambler.ru | 200 letters per hour |
| mail.ru | smtp.mail.ru | 60 emails per hour |
| yandex.ru | smtp.yandex.ru | 150 emails per day |
| aol.com | smtp.aol.com | 500 emails per day |
| lycos.com | smtp.lycos.com | 250 emails per day |
| meta.ua | smtp.meta.ua | 200 emails per day |
| ukr.net | smtp.ukr.net | 250 emails per day |
I note that if you send emails very quickly through such free SMTP, your mailing may be blocked at any time. That is, the email that you used as the SMTP server will be blocked.
Therefore, this mailing method is only suitable for a small subscriber base. If you have a large database, then this method can also be used. However, in this case you need to connect proxy servers. They allow you to hide your computer’s IP address and make it seem like the sending is coming from different devices.
Sending email via free SMTP Sending emails via your SMTP server
For hosting you need to buy a VDS or VPS server. Next, you create your SMTP and POP server on it. Then you set everything up and send out mailings.
Advantages of your SMTP servers in Internet distribution
What are the advantages of your own smtp servers for internet distribution? To begin with, here no restrictions by the number of letters sent. Everything depends only on the power of the VDS or VPS.
You can still customize your entries:
- DKIM - electronic signature domain
- SPF - domain permission to send letters using your mailbox
- DMARK - DKIM and SPF identification
All these entries increase the number of successfully delivered SMTP server emails!
Another advantage is that here there is no spam filter. That is, for outgoing correspondence, your letter will not be checked for spam. After all, this is your smtp.
Another advantage is the possibility blocking ip address sender when using multiple SMTP.
Sending emails via your own SMTP If you send a message, your computer's IP address is blocked. Therefore, other spam filters of mail systems create the impression that you are sending from several smtp servers.
If you are sending from one smtp server, then the filters will see that you are sending from one IP address. Then, once the letter has passed the spam filters, it reaches the end user.
Third party email marketing services
For example, they have a very convenient one. This allows you to conduct a normal analysis of your email newsletter. Some other services may offer a set of beautiful subscription forms and letter templates.
Email service statistics You will also receive active technical support. For many beginners this will be a big plus.
Good services:
SendPulse - there is a free plan ( up to 2,500 subscribers and 16,000 letters) for beginners with good support and useful features. There are many mailing options available. And the presence of artificial intelligence will help you easily increase the effectiveness of email marketing. The system itself will compose a suitable letter for you and select the necessary elements. Tariffs here are cheap. There are a number of free bonuses and big discounts. They provide cool subscription form designers, templates and many other interesting features.
MailerLite is aimed at beginners and small businesses only. The rates here are reasonable. In terms of functionality and prices, it is inferior to the previous service. However, the basic tools here are quite sufficient for small businesses. There is also a free plan for up to 1000 subscribers.
GetResponse - has all the necessary marketing functions. Therefore, it is suitable even for large players! A powerful landing page builder, a flexible system for automating processes and more than 500 letter templates. You can make stylish subscription forms and surveys, warm up people using webinars, and so on. Tariff prices here are not high. The only thing is that there is no free option. However, for testing they give 1 free trial month with all the functionality.
Disadvantages of third-party services
Such services also have their drawbacks! For example, some companies have strict rules for loading their subscription database.
They also make sure to check the validity of the subscription database. That is, they look for inactive email addresses and decoy boxes.
Depending on the tariff plan, services may limit the number of subscribers and emails sent.
Well, don’t forget that you have to pay for everything!
Luckily, many companies offer us free initial plans. But as a rule, the functionality there is greatly reduced. That is, it will no longer be possible to engage in full-fledged email marketing here.
And if you switch to paid options, then good companies They usually charge high prices. Therefore, high cost is another disadvantage of such services!
Email distribution through third-party services Also, initially the service itself checks your subscription base and the letters you send. If, for example, there are a lot of spam words, then mailing to the email database will be blocked. However, before this you will be notified that there are violations and you need to review the format of the letter.
If letters begin to end up in spam or there is a large wave of complaints from recipients, then spam filters notify the service’s technical support about a suspicious mass email campaign.
But if you send to a small subscriber base, then your letters are likely to end up in inboxes, since such SMTPs are on the white list of spam filters.
Your own email newsletter service
Your own email newsletter service A distinctive feature is that such a service is located and installed on your SMTP servers to which your domain is attached.
Here main advantages email newsletter scripts:
- We host everything on our own server
- User-friendly web interface available
- No restrictions on email newsletters
- Very convenient statistics
- You can hide the IP server on which the script is installed
- SMTP servers without restrictions - if some part is blacklisted, they can be replaced with new ones
- Good tools for randomizing texts and message topics
Now let's figure out how to send mass emails through your service. You use it through your web interface. It's on your domain.
Bulk email sending through your service If the setting was correct, the server IP address will be blocked. Only the SMTP IP will be visible. Sending comes as if from each separate server with a separate IP and maximum randomization.
As a result, spam filters of mail services see that the mailing is coming from different people. This advantage makes it possible to effectively create large mass email campaigns without ending up in spam.
That is, despite the criteria of spam filters to limit the emails sent, you can significantly increase the number of subscribers and the sending of emails without getting spammed.
So, if you have a very large base and are closely involved in this area, then this option is perfect for you! There are no restrictions here. Everything depends only on the power of the server.
In general, now you know what email marketing is, why it is needed and how it works. Below are free cases and articles with training lessons on this topic. They will help you improve the effectiveness of your mailings.
Say thanks using the buttons below:
When creating newsletters, an email marketing strategy is very important. However, to create it, you need to try hard. Therefore, to make your life easier, I have prepared especially for you step by step instructions to develop such a strategy. There will be interesting examples and useful cases.
On September 13, 2016, many RuNet information businessmen were thrown into a state of shock. It was on this day that Max Heeger publicly announced the closure of his project on November 1 in the blog of the Smartresponder service:
Let’s not talk about why Higer closes the smartresponder, what actually prompted him to do this, etc. This is his project and his personal business, especially since he explained everything quite clearly himself in the video. Let's just take this as a given and not fall into hysterics like many dozens of people in the comments to this news on the company blog :)
We’d rather dwell on what worthy analogues and alternatives to smartresponder exist, compare mailing services and try to answer the question that is relevant to hundreds of people: “What can replace smartresponder?”
In this article we will look at the 10 best email marketing services, in our opinion, among which there will be two English-language ones. We could not ignore them because they are of very high quality, very popular and have earned a lot of positive reviews, including among the Russian-speaking audience. Let’s also make a reservation that this is not a rating where the best come first, then the worst, or vice versa - this is just a sequential review of services.
If the service has a free mailing list plan, this will be mentioned in the text. To compare prices, we will focus on a base of 5 thousand subscribers.
1. getresponse.ru
- 700+ professional templates to create beautiful newsletters
- Designer of letters and landing pages (landing pages)
- Platform for holding webinars and online conferences
- Triggered and automatic mailings
- A/B testing of up to 5 versions of the letter
- Detailed email analytics
Getresponse has a free 30-day period to test all its functionality.
Maintaining a subscriber base of 5 thousand contacts will cost from $38.25 (Email tariff for beginners) to $41.65 per month (Pro tariff, designed for small and medium-sized businesses).
2.pechkin.com
- Conducting A/B tests
- Online editor with a set of letter templates
- Statistics and analytics of sending letters, Google analytics
- Subscriber segmentation and personalization
- Automatic mailings and trigger mailings
It’s very convenient that Pechkin has both monthly payment for maintaining the mailing list (if you send letters regularly), and payment for the fact of mailing. This was sorely missed on the smartresponder. Even if you sent one letter a month there, you had to buy a monthly rate.
Maintaining a database of 4 thousand subscribers on Pechkin will cost 1,800 rubles/month. For sending 5 thousand letters you will have to pay 1000 rubles. (0.2 rubles per letter).
For beginners in the information business, there is a free plan: maintaining a database of up to 100 subscribers and sending up to 500 letters per month.
3.unisender.com
- Convenient visual editor for composing letters
- 100+ newsletter templates
- Advanced delivery reports, connection to Google Analytics and Yandex.Metrica
- IP integration with popular CMS and CRM
- Subscriber personalization
- Mailing segmentation
- Setting up sending emails by event
We have previously reviewed the unisender.com service, so you can learn more about it from.
Unisender, like Pechkin, has a free tariff (Free): up to 100 contacts. The number of emails you can send is unlimited.
There is also a monthly payment (2193 rubles/month for 5 thousand) and payment upon sending (0.323 rubles/letter). You can also buy a package of letters for a year at once (RUB 10,642 / up to 50 thousand letters).
4. sendsay.ru
- Segmentation of the subscription base
- Personalization of subscribers and the ability to include a personal promotional code for the client and other “delights”
- Detailed analytics for each campaign
- Trigger sequences, creation of automatic scripts of any complexity
- Transactional mailings
- Maintaining an archive of mailings
Sendsay allows you to maintain a database of up to 200 addresses for free (Start tariff) and send up to 1 thousand letters per month. There are no functional restrictions on using the service.
Maintaining a database of 2.5-5 thousand subscribers will cost 2,000 rubles/month. without restrictions on sending letters.
5. sendpulse.ru
Sandpulse is somehow connected with , but I haven’t been able to fully figure out how :). If anyone knows, write in the comments.
- Online letter constructor
- More than 100 preset templates
- Smart field substitution, personalization
- Subscriber segmentation
- Split testing
- Automatic mailing
- Email scheduler
- Detailed mailing reports
- White Label – creating “clean” mailings without mentioning the sendpulse service
- Generator of unique subscription forms
Sandpulse has a free plan where you can maintain a database of up to 2.5 thousand contacts and send up to 15 thousand letters per month! A very attractive application.
There are both monthly payment rates (1,700 rubles per month for 5 thousand subscribers) and payment for sending (1,200 rubles per 10,000 letters, which is 0.12 rubles per letter).
6. mailerlite.com
- Drag-and-Drop email editor
- Tracking mailing results
- A/B split testing
- Web subscription form builder
- Automated mailings
- RSS email
Mailerlite offers a free tariff plan for beginning information businessmen: up to 1 thousand addresses with unlimited sending of letters. Maintaining a database of 2.5-5 thousand subscribers will cost $20/month, and the number of letters is also unlimited. There is no payment upon sending, depending on the number of letters.
7.mail365.ru
This service has already existed, so we will not dwell on its characteristics here. As for the price, mail365 positions itself as one of the cheapest mailing services in the RuNet. Thus, maintaining a database of 5 thousand subscribers will cost 790 rubles per month.
There is a pricing option where you pay for each letter sent. Payment there does not depend on the number of letters sent, but depends on the amount of replenishment of the account, for example, with a one-time payment of 1000-2500 rubles. one letter will cost 0.3 rubles.
8. mailigen.ru
- Smart template builder
- Real-time reports
- A/B tests
- Segmentation by behavior
- Integration with social media networks
- RSS/XML based newsletter
Depending on the set of available functionality, maintaining a database of 5 thousand subscribers will cost a mailigen.ru user a monthly fee of 1,170 – 14,950 rubles. and higher. There are no free plans, but there is a 30-day trial version.
There is also some kind of somewhat incomprehensible system of “email credits” with payment upon sending the letter. There are no details about her on the website.
9.mailchimp.com
English-language mailing service. It has very rich functionality and is one of the leaders in its field. As for the price, it is quite high. Thus, maintaining a database of 2800 – 5000 subscribers will cost your wallet $50 per month, the number of letters is not limited. Or you can pay $0.02 for sending each letter, provided $100 is credited to your account.
Good news for beginners: Mailchimp also has a free tariff plan that allows you to send up to 12 thousand letters monthly to a database of up to 2 thousand addresses. However, some functions of the service will become available only after payment, for example, automation, delivery in time zones, etc. You can pay for services by credit card or via PayPal.
10. madmimi.com
Another English-language service, which nevertheless is praised by a huge number of Russian-speaking users. Unfortunately, the site does not have a description of the functionality, but it certainly should not disappoint you - a standard set of functions will be required.
Bottom line
Friends, there are certainly many more mailing list services than indicated in the article: Aweber, Expertsender, Subscribe, Verticalresponse, EstisMail, Mailrelay, Justclick, etc. – it is simply not possible to review all possible alternatives to smartresponder. But we have selected exactly the 10 best in our opinion. Let us repeat once again that this is not a rating, but simply a review, a comparison: someone needs more functionality, and the price does not matter. For some, on the contrary, the presence of a free tariff will be a decisive factor, because why pay money right away if you have practically zero base or are at the beginning of the journey to collect it.
According to statistics, people delete approximately 25% of emails without even opening them. And about 75% of messages sent to an email address are simply not read if they are inconvenient to open on the phone.
Most often emails are opened from public organizations(about 50%), but the newsletter from commercial enterprises and shops – extremely rarely (27.5%). Successful management email newsletters, it’s hard to imagine without good service. Here are the 10 best.
TOP 10 e-mail mailing services
SendPulse
Great service formailing letters, which allows you to combine email, SMS, Web Push and Viber. Distinctive feature– Automation 360, which makes it possible to create and automatically send email chains depending on user actions: abandoned cart, purchase, registration, etc.
Advantages:
- Free plan, which allows you to send up to 15,000 letters if your base does not exceed 2,500 subscribers;
- Convenient form builder with a huge number of functions, even in the free plan;
- Sending emails via SMTP and API;
- Huge selection of letter templates;
- Statistics that give you all the necessary data to analyze your newsletter;
- A/B testing.
Cons:
- Automation 360 is only available as a paid plan.
Multifunctional module for email and SMS mailings directly from 1C.
There is a large set of ready-made templates, an intuitive HTML editor, and the ability to add dynamic content. Program Line allows you to make transactional and trigger mailings and includes all the necessary functionality for competent email marketing. The minimum cost is 9900 rubles for a finished module.
Pros:
- Repeat sales. You can instruct the system to automatically send out mailings to customers who have previously made a purchase.
- Free updates and technical support for 12 months from the date of purchase.
- A set of pre-configured mailings. Templates for popular settings for mailings and notifications.
- Unlimited number of users.
- No monthly payment required.
Cons:
- No trial period.
A simple and intuitive service for email newsletters. Ideal for small and medium-sized businesses: online stores, services, manufacturing and educational projects. The first letter can be created and sent in 15 minutes. Everything is fast and convenient. The service is well suited for companies that want to start selling via email without bothering with setting up complex trigger mailings. Support responds quickly and around the clock.
Pros:
- A clear interface that even a beginner can understand;
- There is a free plan that allows you to quickly test the service;
- Large library of ready-made templates for beautiful letters;
- Ready-made email chain templates;
- Ability to add subscription forms to the site to collect contacts;
- The 24-hour support service is a solid “A”;
- Reliable storage of the contact database;
- Email delivery rate is 99.9%.
Cons:
- With the free plan, you can send up to 1,500 emails to 100 contacts monthly;
- The block editor will take a little figuring out, but technical support is always ready to help.
Overall an excellent service for sending emails. Ideal for small business owners because the platform includes only the most essential features. And there are no extra features - no need to overpay. If you have less than a thousand subscribers, then the service provides you with free use. Although the price is already several times lower than that of many similar services.
Main advantages:
- Technical support work is 5+;
- the interface is simple and clear, so using the service is very easy;
- up to a thousand subscribers – the ability to use for free and send an unlimited number of letters;
- excellent quality at the best price;
- availability of all necessary functions and tools.
Cons:
- To confirm your account, you must have your own website;
- Sometimes the link automatically goes to pages with English, so you have to select the language again.
A very solid and professional service for sending letters to a large number of subscribers. It's worth noting that here you can find online training on available features and tools. This is a big plus because you don’t have to spend a lot of time searching for tips and answers on the Internet.
Main advantages:
- payment is strictly fixed;
- pay only for the number of emails sent;
- a wide range of different functions and large number designs for letters;
- the ability to choose both regular and transactional messages, as well as many others;
- the ability to distribute subscribers into groups based on various factors and characteristics; you can also track down inactive ones and delete them.
Cons:
- there is no way to test the capabilities of the service in test mode, you can only view the presentation;
- the pricing policy is quite high;
- There is no option to pay only for the number of letters sent.
Quite a popular service that is used both in Russia and abroad. The only caveat is that it is completely designed on English, so with technical support if necessary, you will have to communicate in it.
Main advantages:
- the interface is created with humor, so understanding the service is easy and interesting;
- the possibility of free use if you have less than two thousand subscribers and the mailing list does not exceed 12,000 letters per month;
- a large number of features and functions;
- high speed of letter delivery;
- many message templates.
Cons:
- in fact, there is only one minus - the English-language interface and communication with technical support only in it.
A Russian-language service that leads in the number of mailings in Russia. If you are the owner large store, then you will appreciate the global mailing settings feature. That is, you can choose both email and SMS newsletters.
Main advantages:
- affordable price;
- numerous parameters that allow you to evaluate the effectiveness of the mailing;
- you can create a special procedure for mailings, in accordance with the actions and financial parameters of subscribers;
- A distinctive feature of the service is surveys for subscribers.
Cons:
- unimportant video training on how to use the service;
- There is no way to view letters before sending.
Some may be wary of the service being written in English, but Russian-speaking users just need to select a language, everything is provided for this. It is very popular, and its ease of use and minimalistic interface make it accessible even to beginners.
There is a free plan with a minimum package of functions, which is quite suitable, for example, for the owner small store. Paid plans are also quite affordable.
Main advantages:
- there are many screenshots with tips on using the service, so even a beginner can handle it;
- nice design and decoration;
- fast response from technical support;
- conveniently edit letters;
- the ability to link RSS to the newsletter;
- easy to track statistics;
- Very rarely do emails end up in spam.
Cons:
- lack of features;
- work with text is limited;
- The mailing may be refused if it is considered spam.
Service with expensive tariffs. It is considered a professional platform with high-speed sending of letters. It’s great that it can send out immediately huge amount letters - more than 2 million per day.
Main advantages:
- Free trial version available after preview;
- the ability to conduct statistical research and analyze the actions of subscribers;
- easy to use interface.
Cons:
- very high pricing policy;
- Sometimes there is a limit on the letters sent out per month.
The most understandable, convenient and easy-to-use service in Russian.
Main advantages:
- unobtrusive laconic design and ease of use;
- a large number of functions and capabilities;
- the ability to create landing pages;
- you can organize a webinar;
- More than 500 different message templates are available.
Cons:
- When registering, you need to fill in many fields.
Again, a Russian-language service in which you can send unlimited quantities. One of the features is cloud support. A trial version is available for two weeks and the ability to send about 500 letters, so you can fully test the operation of this service.
Main advantages:
- displayed on all types of devices;
- Great functionality for triggered mailings;
- analysis of the effectiveness of marketing operations;
- regular updates and new features.
Cons:
- there is no way to pay for the number of subscribers;
- messages are checked for spam.
The service is quite simple in design, and the functionality is clear to everyone. It is possible to test the platform in free mode and sending out 2,500 letters. The interesting thing is that you can choose an email template that matches the design of your website. Convenient for both beginners and professionals.
Main advantages:
- even with a free plan, you can use all the functions and capabilities of the service;
- there is an opportunity to receive free bonuses;
- the service can be configured specifically for a Russian-speaking user;
- effective and efficient work of the support service;
- the ability to send both email and SMS;
- the ability to visually analyze the effectiveness of the mailing.
Cons:
- you will not be able to review the email before sending.
Conclusion
Well? Now you have a choice of the most convenient and easy-to-use email marketing services. Discover, test, use and choose what you like best.
An invariable tool and the main environment that helps in email marketing is an email newsletter service. It is in them that you can create, configure and send letters to your subscriber base.
In this article, we have compiled a rating of services and programs for sending mass emails. And if you prefer to read less and watch everything yourself more, then in advance I will show you a table with all the mass mailing services from this article and their initial cost. Few? Then read more detailed reviews below.
| Name | Website | Free version/ trial period | Minimum cost per month |
| Mailigen | mailigen.ru | 30 days | 540 rub. |
| Getresponse | getresponse.ru | 30 days demo version | 25$ |
| CarrotQuest | carrotquest.io | 14 days | 1000 rub. |
| Mailchimp | mailchimp.com | there is a free plan | from 10$ |
| Unisender | unisender.com | there is a free plan | from 628 rub. |
| Aweber | aweber.com | 30 days | from 19$ |
| Sendsay | sendsay.ru | there is a free plan | from 750 rub. |
| Sendpulse | sendpulse.com | there is a free plan | from 496 rub. |
| eSputnik | there is a free plan | from 500 rub. | |
| Estismale | estismail.com | there is a free plan | from 10$ |
| Mailerlite | mailerlite.com | there is a free plan | from 10$ |
| Campaign Monitor | campaignmonitor.com | there is a trial version | from 9$ |
| Vertical Response | verticalresponse.com | there is a free plan | from 11$ |
| Benchmark Email | benchmarkemail.com | there is a free plan | from 14$ |
| Madmimi | madmimi.com | there is a free plan | from 10$ |
| ePost Mailer | epochta.ru | No | 2900 rub. |
| AMS Enterprise | bspdev.ru | Eat | 8250 rub. |
Get to the point!
Each entrepreneur or email marketer has his own set of criteria by which he selects the ideal service for sending emails.
We have compiled the top services according to the following criteria: free trial version, ready-made templates, statistics and heatmap. And one more thing: spam checking, and automatic series of letters, integration with other systems, interface language and tariff costs.
But this does not mean that first place is the best. This is just a number. For our part, we simply selected the most interesting services among dozens.
1. Mailigen
Mailigen This service is distinguished by the fact that each client has a personal account manager.
The Premium tariff includes consultation and customization of the service to suit the client’s needs. They also have attentive and fast support.
For beginners, the service gives tips, for example, it creates a checklist with the steps necessary to launch the first email campaign.
You can segment your audience by activity and user data. When choosing the latter, the service offers 10+ conditions related by logic and/or.
In terms of analytics, the tool has a small twist: it shows the time of email opening and builds hourly graphs of subscriber activity. This way you will know when to send letters.
It also has three plans with over 25 price variations. The minimum cost is 540 rubles. per month for 500 subscribers. The working interface of the service looks like this:
Interface Pros:
- Block designer and template gallery. The selection is small, but the templates are nice. They can also be ordered from the service itself;
- Transactional and trigger emails can only be configured using the API. If there is no programmer, you can use the services of a service specialist;
- Mailing analytics and reports in real time;
- Integration with social networks and Google Analytics;
- A/B tests;
- Spam check.
Cons:
- No click map;
- It integrates with only 31 systems, among which there are few CMS.
2.Getresponse
Getresponse A service with huge functionality that is suitable for small businesses. It has a simple interface that even a beginner in email marketing can understand.
The highlight of GetResponse that sets it apart from others is its flexible subscriber segmentation.
When sending letters, you can exclude some segments and add others. You can also do this with individual lists of subscribers.
For example, you have created three separate mail lists, and you can send letters only to selected subscribers from these three lists.
Interface Instead of a free plan, the developers offer a demo version for 30 days. Tariff plan GetResponse starts at $25 per month.
Pros:
- Interface and support in Russian;
- 500+ beautiful templates and 1000 free images;
- Transactional and trigger emails are configured using the API;
- Integration with 121 systems and social networks;
- Campaign analytics, heatmap and
- Spam rating of letters;
- A/B tests.
Cons:
- Although the support is in Russian, it can be difficult to contact. True, this minus will not affect Enterprise account clients;
- There are many complaints about account blocking without explanation;
- If a visitor subscribes through 5 different forms for different campaigns, then accounting is carried out as for 5 different people, accordingly, you pay the tariff for 5 people, not 1
Our detailed review You can read the full functionality in the article. And there is also a promotional code for a discount.
3.
Carrot Quest This is a service for communicating and managing users based on their behavior. It combines several tools at once: eCRM, online chats, push notifications, pop-up windows, web analytics and email newsletters. Let's look at the last one.
CarrotQuest positions itself as a tool that increases business efficiency through detailed data about each subscriber.
One of the advantages is deep segmentation of the user based on his activity and behavior on the site.
In addition to standard analytics, the service tracks the impact of mailings on conversion and purchases. It also builds a funnel with stages: opening → going to the site → achieving the goal.
Interface The trial version lasts 14 days. The paid tariff starts from 1000 rubles. and depends on the number of site visitors.
This is inconvenient for those who only need an email newsletter service, and not a comprehensive business tool.
Pros:
- Advanced segmentation and deep analytics;
- Block constructor and HTML editor;
- Personalized trigger letters;
- Collects emails from any form on the site, even if the visitor has not confirmed sending;
- A/B testing.
Cons:
- Difficult setup of the service and its integration with the site;
- Not enough integrations with CRM systems;
- Inconvenient pricing.
By the way, we have already done a detailed review about this service in the article, so I highly recommend reading it.
4. Mailchimp
Mailchimp It contains everything necessary tools to create, manage and track emails. The service has a convenient and simple interface that you can quickly understand.
Mailchimp provides advanced analytics. It shows the percentage of opens, bounces, clicks, audience growth, subscriber engagement by country, etc.
Among the interesting reports: comparison of the effectiveness of campaigns with other mailings in Mailchimp from your business area.
Interface It also has income reports. The service integrates data from your website and then analyzes which subscribers visited the site and what target action they completed.
Mailchimp has a great free plan: 12,000 emails for 2,000 subscribers. This is a great plus if you have just started collecting your email database. But now paid tariffs are not so profitable and range from $10 to $199 per month.
Pros:
- Favorable free plan;
- More than 100 thematic templates with user-friendly design;
- Integration with Google Analytics, 872 CRM, CMS systems and social networks;
- Transactional and trigger emails are sent using the API. If you do not have a programmer, the service will provide the services of its specialist;
- A/B testing;
- Advanced analytics and click map;
- Spam check.
Cons:
- Interface language and technical support are in English only;
- When adding your own template, editing it is only possible in a code editor;
- Sometimes the capital letter in groups changes to lowercase.
5. Unisender
Unisender It allows you to easily and intuitively understand setting up campaigns. But if you have any questions, the service offers paid consultation or services of a marketer.
Unisender has a convenient email constructor with 80 adaptive templates. And integration occurs with 42 large CRMs (for example, Bitrix24, Megaplan) and CMS systems (for example, WordPress, Joomla and 1C).
Interface With the free plan, you can only send 1,000 emails with a base size of 100 people.
Also, in the “Seldom” tariff, the fee is charged per letter (RUB 0.31). Tariff prices start from 628 rubles. per month.
Pros:
- Russian interface and support;
- Statistics on 36 indicators and click map;
- A/B testing;
- Integration with Google Analytics and Yandex.Metrica;
- Trigger and transactional emails are sent via API. To do this you will need a programmer, service additional services does not provide.
Cons:
- When registering for a trial period, the service requests a bunch of personal information;
- Sometimes patterns slip;
- No spam check.
6.Aweber
Aweber The service positions itself as a convenient tool for small and medium-sized businesses. It has many advantages, for example, it allows you to segment your database by actions on the site.
Also in the service you will find 700+ templates adapted for mobile devices. And the gallery contains 3000+ stock images.
Interface There is no free version; instead, the developers offer a trial period of 30 days. Plans range from $19 to $149 per month.
And if your database has more than 25 thousand subscribers, then you need to contact the administration to calculate the cost. But in this service there are no restrictions on letters on any tariff.
Pros:
- 700+ ready-made templates;
- Trigger and transactional letters are configured using the API and your programmer;
- Click statistics and income graphs;
- Tracking subscriber activity;
- Integration with Google Analytics and 1000+ other systems;
- A/B testing;
- Spam check.
Cons:
- Interface language – English only;
- For the trial period you need to enter personal data and details bank card and 1 dollar;
- There are only two conditions for automating emails: when subscribing to a newsletter or by assigning a tag.
7. Sendsay
Sendsay You can “target” with different letters to specific groups of subscribers: by city, age, interests. Also send letters with the product of the week, new arrivals, etc.
Interface Sendsay is part of the Subscribe.ru mailing list service. This means that letters from the service reach their recipients and very rarely end up in spam.
With the free “Start” tariff, you can send up to 1000 letters to 200 subscribers. Paid subscription per month starts from 750 rubles.
Pros:
- Interface and support in Russian;
- A service specialist helps with integration with CMS and CRM systems;
- Click statistics and tracking subscriber activity;
- Integration with Google Analytics;
- A/B testing;
- Spam check.
Cons:
- Inconvenient interface when working with templates, of which there are only 39;
- Long moderation of letters, up to one day;
- Support may not respond for a long time.
8. Sendpulse
Sendpulse Mailing service with a user-friendly interface and fast moderation of letters. One of its highlights is SendPulse Artificial Intelligence.
At the same time, the service reacts to the activity of each user: it determines the time when the user most often opens letters and the communication channel he is accustomed to.
Thus, SendPulse sends repeated mailings taking into account these two parameters.
Interface There is also a click map, a graph of subscriber activity by day, and error statistics.
As for the free plan, you can send up to 15,000 emails to 2,500 subscribers monthly. The paid plan starts at RUB 496/month.
Pros:
- 130+ free templates with different designs;
- Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
- Favorable free plan;
- Integration with Google Analytics and Yandex.Metrica;
- Large catalog of integration with scripts for online stores, CRM and CMS systems.
- Campaign statistics and click map;
- A/B testing;
- Spam check.
Cons:
- Sometimes personal patterns go wrong, but support helps solve the problem.
9.
eSputnik This is one of the most flexible email newsletter services on the RuNet, which is especially suitable for online stores.
If you decide to switch from another tool to eSputnik, they will help you with this. The highlight is blocks with dynamic data.
Their content changes depending on the data of the subscriber to whom the letter is sent. So, for example, you can send “Abandoned View”, “Abandoned Cart”, etc.
The service generates product cards. In blocks with products, you only add a link to the product, and eSputnik itself inserts it into the letter. The tool also has advanced segmentation.
You add any fields in the contact profile, for example, how many purchases the subscriber has made.
And in order not to bother your clients with letters, use the “Anxiety level” function and set the desired value.
Interface The first 2500 letters to 500 contacts are sent free of charge. Subscription rates start from 500 rubles. eSputnik also offers a subscription fee: the user pays 0.125 rubles for 1 letter.
Pros:
- Wide functionality for online stores;
- Interface and support in Russian;
- Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
- Integration with Google Analytics;
- Integration with other platforms and services via API and Zapier;
- Campaign statistics and click map;
- A/B testing;
- Spam check.
Cons:
- Few ready-made templates. Development of individual templates for an additional fee.
10.Estismail
Estismail An email marketing service that specializes in automated mass mailings.
It has flexible segmentation of subscribers: by geography, age, gender, interests, activity, position in the sales funnel, etc.
The service also has two built-in plugins: Glavred (checks for stop words and compliance with information style) and SpamAssassin (checks for spam words).
Interface With the free plan, you can send an unlimited number of emails to 250 contacts. Paid subscription starts at $10 per 1,000 contacts.
Pros:
- Interface language and support in Russian;
- Advanced personalization and segmentation capabilities;
- High email deliverability (99.8%);
- Ready-made banners and templates, as well as their import from other services;
- Detailed analytics of mailings with a timeline for opening letters;
- Integration with Google Analytics and Yandex.Metrica, with social networks, CRM and CMS systems via API;
- A/B testing;
- Spam check.
Cons:
- The interface is not obvious, some functions cannot be found immediately.
11. Mailerlite
Mailerlite The service is designed for freelancers, bloggers and small businesses. It is simple in design and easy to understand even for a beginner.
One of the features of the service is automatic repeated mailings. If the subscriber has not opened the letter, then after some time it is sent to him again, but this time modified. According to MailerLite, this increases email open rates by 30%.
There are also separate statistics for each subscriber and his activity, which is very convenient.
Interface With the free plan, you can send an unlimited number of emails per 1,000 subscribers.
Paid plans start at $10. But if you have more than 50 thousand subscribers, then the price is calculated individually.
Pros:
- Interface and support in Russian;
- Support responds quickly (up to 5 minutes) and helps to understand the problems;
- Although the service only has 21 templates, they have a nice design;
- Transactional and trigger letters are configured via API;
- Statistics for each letter and user separately;
- Click map and integration with Google Analytics;
- A/B tests.
Cons:
- Frequent problems with servers, due to which the site is down or letters are not delivered;
- Few integrations (46), especially with CRM systems;
- No spam check.
12. Campaign monitor
Campaign monitor Another service whose clients are 200,000 small and medium-sized businesses. Despite the fact that the service only has 53 templates, they all look stylish and adapt to any device.
The problem with HTML templates is that you often have to create them yourself, using less attractive fonts.
Subscriber segmentation is similar to the GetResponse service. In Campaign Monitor, you also create segments and exclude or add them when sending.
Interface But there is a fly in the ointment: data is not imported from your site automatically. They have to be collected either through Getresponse subscription forms or through the API.
First they are loaded into one group, and then you add them to automation. And so every time new subscribers appear.
In the trial version, you can create a campaign and send emails to only 5 subscribers. The service starts at $9 per month.
Pros:
- Nice ready-made templates;
- Integration with CRM and CMS and other systems for e-commerce;
- Integration with Google Analytics;
- Flexible segmentation;
- Email tracking and analytics;
- A/B testing;
- Spam check.
Cons:
- The interface and support are entirely in English;
- Inconvenient free version, which does not allow you to evaluate all the capabilities of the service.
13.Vertical Response
Vertical Response This service is especially suitable for those who add a lot of pictures to their emails. The image editor has wide possibilities: playing with contrasts, saturation and focus, adding stickers, etc.
This way you don't need to go to separate application for image editing. Everything in one place.
But the service also has a weak point. When you import a list of subscribers, not all user data will be loaded, since the required fields are missing.
This is reflected in segmentation. For example, an online store will not be able to send offer letters only to women.
To do this, you will have to separately upload lists of women or men, and then import them into the service.
Interface With the free version, you can send 4,000 emails to 300 contacts per month. The minimum cost of the tariff is $11 per month with no limit on letters.
Pros:
- Functional image editor;
- Automated follow-up emails;
- Implementation of trigger and transactional letters via API;
- Integration with Google Analytics and 31 systems (Salesforce, Zapier, WordPress, etc.);
- Email statistics and click map;
- A/B testing.
Cons:
- Inflexible segmentation;
- There are many templates, but they have a simple design.
14. Benchmark Email
Benchmark Email A service with a convenient and intuitive interface. It offers 400+ templates with modern designs that adapt to any device.
The text editor needs improvement, it has few fonts and no Header 1.
The image editor also has little functionality; for example, you will have to resize images in a third-party application.
Interface Overall, Benchmark Email has all the standard features for email marketing. But they are not as deeply thought out as those of other competing services.
But the tool has a favorable free plan, in which you can send 14,000 letters to 2,000 contacts per month. Paid package starts from $14/month.
Pros:
- User-friendly interface;
- 400+ neat templates in modern design;
- Advantageous free version;
- Database segmentation and automation by triggers;
- Standard statistics on mailings;
- Integration with Google Analytics and 300+ systems, applications and social networks;
- A/B tests;
- Spam check.
Cons:
- Interface and support in English;
- The text and image editors need improvement.
15. Madmimi
Madmimi Small business tool with favorable prices in comparison with other services. The interface is very simplified, as is the functionality itself.
Templates are limited only by color choice, but the block designer has ample opportunities to create your own template. You can also order it from the authors of the project.
Interface The service does not have the ability to segment the audience or view advanced analytics on mailings.
But letters sent from Madmimi do not end up in spam. The service is suitable exclusively for those who need to create beautiful letters. The authors of the project are aimed at this niche.
With the free plan, you can send emails to only 100 subscribers. The tariff plan starts from $10 per month.
Pros:
- Block constructor;
- Service specialists are ready to help with setting up the API for trigger and transactional letters;
- Reports on clicks, opens and engagement;
- Integration with Google Analytics;
- Spam check.
Cons:
- Interface and support are in English only;
- The service is easy to use, but has limited functionality;
- Does not provide the ability to conduct A/B testing;
- No click map.
16. ePochta Mailer
ePost Mailer The advantage of ePochta Mailer is that it has no restrictions on the number of subscribers.
This distinguishes the program from web services, where the tariff depends on the size of the base.
In general, the analyst is deep, but the separation of statistics from the main program is inconvenient.
Interface The cost of ePochta Mailer is 2,900 rubles. When updates are released, the user pays for the transition to new version. Before you buy the program, you can download the demo version for free.
Pros:
- Interface and support in Russian;
- Text and HTML editor;
- Ready-made templates;
- Spam check;
- Integration with other services via API;
- Integration with Google Analytics and Yandex.Metrica.
Cons:
- The interface is simple and clear, but it seems that it was developed back in the 90s. Templates give the same impression;
- Compared to web services, segmentation and automation are not deep;
- There are many complaints about the work of technical support;
- Separation of analytics and email settings into two different programs.
17. AMS Enterprise
AMS Enterprise Another email newsletter program with the ability to create highly personalized letters.
For example, take into account the subscriber’s full name, his position, the company where he works, etc.
In the program, the user sets rules according to which the data in the letter changes depending on the addressee, his interests and field of activity.
Interface AMS Enterprise automatically launches emails based on time or when Windows starts, depending on your settings.
You can also create flexible rules to automate mailings. The cost of AMS Enterprise is 8,250 rubles. Before purchasing, the developers offer a trial period.
Pros:
- The program is purchased only once; there is no need to pay for annual updates;
- Unlimited number of recipients;
- Deep personalization and dynamic data.
- Text and HTML message format;
- Statistics on mailings in real time;
- Integration with Google Analytics and Yandex Metrica.
Cons:
- Ambiguous and outdated interface;
- Difficult program setup;
- Few integrations with other tools;
- No spam checking;
- Small functionality.
Briefly about the main thing
The services we have listed have all the basic functionality. But the choice depends on your goals and needs for business development. And yet, judging by our experience, the TOP is:
And in general, write down the main tasks that you want to solve with the help of email newsletters. Then compare whether the service has the necessary functionality for this. Some need ready-made templates, some can do without deep segmentation, and others urgently need dynamic blocks or .
“Subscribe to the newsletter!” - scream pop-ups on information sites. It’s not in vain that they scream, because every subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.
That's only if you run new project, a problem may arise - letters need to be sent somehow. Don’t sit down and do it manually!
No, you don't need to bother yourself with such routine work. Because there are special services for mass mailings.
There are a lot of them, and today we will introduce you to the ten most popular ones. Let's focus first on the tariffs of each, but a detailed analysis of the features and advantages is a topic for another article :)
Mad Mimi is a simple service for creating, sending, sharing and tracking emails on the Internet. Founded in 2008.
More than 40 million emails are sent from it every day.
The service offers 4 tariff plans:
Forms, templates, and email themes are available. Mad Mimi uses SSL to protect transmitted information - this is the same technology used by banks and large electronic stores to prevent eavesdropping, tampering or counterfeiting.
Without exaggeration, the most popular service is primarily due to its attractive rates. Operating since 2001, it is trusted by more than 12 million users.
The Russian-language version of the site is lame, so it’s better to contact here if you have at least basic knowledge language.
If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month completely free.
Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.
Streamcontact is reliable: email will be delivered at the required time without delay.
Using the service, you can plan mailings, create new ones, conduct testing before sending, track targeted mailings, and send messages automatically.
Domestic mailing list service, founded in 2002. Very popular among small and medium-sized businesses on the RuNet.
Tariffs for services are quite reasonable:
Provides a visual editor, detailed statistics, full subscriber management, automatic mailing, surveys and testing, and many other useful functions.
Domestic project founded in 2008. UniSender allows you to send both email and SMS mailings, set up letter chains, and embed social media buttons in your mailings.
The service rates are very affordable:
For mailings from 50,000 contacts, conditions are discussed individually.
A unified platform for email campaigns, SMS, push notifications and transactional emails. The service is easy to use and is suitable for solving most standard tasks: sending an email newsletter that can be viewed, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.
