Approximate (standard) business plan for a private kindergarten. Step-by-step preparation of a business plan for a kindergarten Private kindergarten business plan

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Read also the material about what an entrepreneur needs to consider when opening a private kindergarten How to open a private kindergarten .

As already noted, private kindergartens are becoming increasingly common, especially in large cities. There is a catastrophic shortage of places in the usual municipal kindergartens, and not every family can afford to hire a nanny or governess. In addition, we should not forget that the child needs communication in a children's group. For many, there is only one way out - to send the child to private kindergarten.

Business plan for a private kindergarten

Opening a private preschool institution, as well as the process of raising a child itself, is a very difficult and quite troublesome matter due to the difficulties of obtaining permits and other restrictions (in particular, requirements for the premises of a kindergarten).

The first step towards a private kindergarten is registration legal entity and selection of premises that meet all standards, the area of ​​which will directly depend on the number of children in the kindergarten. According to sanitary standards, per child there should be at least 6 sq. meters of area.

If we are talking about major project, then the best option would be to rent the premises of a former state kindergarten from local authorities. In this case, you will not have to pay for refurbishment of the premises, since such a building already has a kitchen, sports and music rooms, bedrooms, etc.

When it comes to creating home kindergarten, then you must have a fairly spacious, bright room with a separate room (at least one) for children. Usually, for a small private kindergarten, premises are rented. This could be an apartment, a cottage, or renting a suitable space in any existing educational institution. For example, renting a four-room apartment will cost on average about 40-60 thousand rubles per month.

To get license for educational activities, you will need to develop educational programs, provide information about the teaching staff, and obtain opinions on the suitability of the selected premises from the SES and firefighters.

A private kindergarten must be equipped with special children's furniture, equipment for sports and recreational procedures, and a fire alarm.

Kit necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, methodological manuals etc. The total cost of equipment for a group of 15 children can range from 300 thousand rubles.

Of course, in a private kindergarten (unless we are talking about a home group), the presence of qualified teachers is mandatory.

In addition, you must take care medical care your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.

In addition to the above organizational issues, Yours business plan for a private kindergarten must include all the necessary financial calculations, which will be different in each case.

Necessary costs include:

1. the cost of purchasing or renting premises,
2. cost of repairing the premises (if necessary),
3. the cost of the necessary equipment and inventory,
4. utility costs,
5. staff salaries,
6. food expenses,
7. laundry and general business expenses.

Income will vary depending on the services and conditions of a particular private kindergarten. It’s one thing if you are drawing up a business plan for an elite private kindergarten, and quite another thing - a small kindergarten for a group of 5-7 children of your friends and neighbors.

Average cost of a child staying in a regular private kindergarten– 15 thousand

rubles per month. If you have a group of 15 people, then the income, accordingly, will be from 225 thousand rubles. Additional income can come from various leisure activities, weekend groups, clubs, etc.

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How does a modern kindergarten project differ from projects of previous years?

In the CIS countries, you can find the same type of kindergartens everywhere, which completely fail to cope with all the needs of children. Although such buildings were built decades ago, no one is going to demolish them, even considering the fact that they are outdated and completely unsuitable for raising children.

At the same time, do without overhaul These buildings are simply impossible, since many kindergartens have problems with leaking roofs or cold rooms. The most amazing thing is that Soviet kindergarten designs are still in use today.

However, everything is not so bad, because recently outdated templates and architectural solutions are used less and less. They have been replaced by newer templates and designs that combine all the essentials for children. It is pleasant to be in modern kindergartens, because they are light and cozy, and properly selected climatic conditions do not force children to sit in cold rooms in winter and too stuffy rooms in summer.

Modern standard project of a kindergarten

To get a good kindergarten in which children will feel comfortable, it is necessary to completely revise the projects of kindergartens of past years. Everything must be left positive aspects Soviet projects, completely remove weak ones, correct errors, add new functions to kindergartens. This is the only way to get a modern building that is ready for many years of use.

Modern daycare centers have better layouts and more features. Also, recently attention has been paid to landscaping the area adjacent to the garden. The way kindergartens look externally has also changed, because not only the interior of the building, but also the exterior is being thought through. Therefore, it often happens that the kindergarten becomes the architectural center of the area.

Can standard kindergarten projects be unique and interesting?

If we again talk about kindergartens that have remained since the Soviet period, then it should be noted that they are not distinguished by their uniqueness. They are all gray and faceless, which is why children are bored in them. But modern kindergartens can differ from each other even in their layout and building facade.

Modern kindergartens also differ in color scheme. After all, you can focus your attention on facing the facade with red brick, or choose calmer tones, for example, beige or gray. But it is best to turn your attention to bright options, as they are more interesting for children.

Therefore, when decorating a kindergarten, you can not be afraid to mix red, blue, green and other bright colors. Children will love it if the building has an unusual shape and combines all the colors of the rainbow.

Possibilities of modern kindergarten layouts

But it's not just a matter of appearance modern kindergartens, because this is not all. You also need to make sure that the building’s capabilities are sufficient for the comprehensive development of children. For example, swimming pools in kindergartens are no longer uncommon. This is especially true for large cities.

A small swimming pool can be located next to the kindergarten, but most often it is located indoors, which makes it possible to use it at any time of the year. The pool is very important, because swimming lessons develop the child’s still fragile muscles, improve posture and help strengthen the immune system.

It is also necessary to equip music and physical education rooms, because a kindergarten cannot do without them. They should be slightly larger than the rest of the rooms.

If we talk about the gym for physical education, then it is quite obvious that the more free space in the room, the better, since this provides greater freedom of action. If the room is large enough, you can even play football or volleyball in it, which will add variety to your regular physical education class.

What else can a typical project of a kindergarten for 80 places include?

Of course, in kindergarten there should still be group rooms that are intended for games and activities. They must be made of safe and practical materials that are easy to clean. This also applies to the bedroom. But the dining room should accommodate everything you need, so you need to carefully work on its design.

Parents are interested in the conditions in which their child will spend time. What you should pay attention to when choosing a kindergarten for your child:

• Cleanliness of premises;
• Location (if the kindergarten is too far from home, then it is better to refuse it);
• Kindergarten projects Ukraine;
• Availability of permission for the occupied area.

Also a huge plus will be the presence of large game rooms that contain many modern toys. The rooms themselves must be in good condition. It is advisable that the interior be bright and interesting for the child, but you can also opt for calmer options.

There are many reasons why more and more modern parents choose a private kindergarten for their child. This includes the desire to receive an individual approach to the child, and the presence in such kindergartens of more serious and varied early development programs, a balanced children's menu, and more comfortable conditions than in a municipal kindergarten. In this review, we will together draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

The most popular groups remain for children from 1.5 to 3 years old, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old and be given a coveted place in a municipal kindergarten. About how to open such a kindergarten and what pitfalls to expect along the way and we'll talk in this article.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are:

1. rental and renovation of premises;
2. legal registration of business and obtaining a license;
3. hiring qualified personnel;
4. purchase of furniture, toys, equipment, office equipment;
5. advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be radically different when starting a private kindergarten in Moscow and in a provincial town.

Monthly expenses

Monthly expenses in a business plan include:

1. rent per premises;
2. utility bills;
3. staff salaries;
4. tax and social contributions;
5. repayment of the loan (loan) and interest on it (if any);
6. food products for children's kitchens;
7. advertising and promotion;
8. purchasing stationery, equipment, detergents, teaching aids, etc.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are many children in the kindergarten, then more workers will be needed, which means higher wage costs and tax deductions.

In your business plan, focus on starting capital, initially it is enough to open a small-format kindergarten for 10-20 children. This way, it will be easier to understand and organize internal processes in the business. In addition, save yourself from unnecessary risks and spend less funds. Mistakes when starting a new business are inevitable, so keep them on a smaller scale. You will always have time to expand.

Legal issues

For entrepreneurial activity a private kindergarten must register with the tax authorities. Typically, business uses 2 options:

1. in the form of a legal entity (LLC, etc.);
2. as an individual entrepreneur (IP).

If the legal entity option is selected, it must be non-profit organization(i.e., you cannot register in the form of LLC, CJSC, OJSC, etc.). Registration is carried out at the Ministry of Justice of Russia. If you are not familiar with the nuances of legal individuals, we recommend contacting the relevant companies for advice, as a rule, it is free. It is worth noting that LLC is a more expensive form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as an individual entrepreneur today is easier than ever. It is enough to submit an application to tax office and pay the state fee. Registration period is up to 5 days.

Keep in mind in your business plan that legal delays can cost up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, you must register with the Pension Fund, Fund social insurance, statistical authorities. You will also need a current account for work; after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If a private kindergarten expects hired employees (teachers, security, cooks, cleaners), then by law they must be officially registered. This is a rather complicated procedure; we recommend that all accounting be serviced by a law firm or a private lawyer from your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to obtain a license. However, for those who do not wish to obtain a license, they can choose a childcare activity or register as a development center. But there is a rather fine line here; the inspection authorities may have questions, parents will not be able to receive compensation for part of the parental fees and there will be no opportunity to receive additional funding from the state budget.

Licensing is handled by the regional ministry (department) of education; the application review period is 30 days. Besides constituent documents, you will need to provide:

1. documents confirming the availability of premises;
2. certificate of logistics;
3. educational programs;
4. conclusion of the SES and State Fire Inspectorate

You can learn more about the licensing procedure from lawyers, or you can study the issue on your own on the Internet: all documentation and answers to questions are available on official websites.

Selecting a room

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis monthly expenses in a business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not comply necessary requirements and standards.

So, when choosing a suitable building, first of all, you must be guided by SanPin, approved by the resolution of the chief state sanitary doctor Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1.3049-13 “Sanitary and epidemiological requirements for the design, content and organization of the operating mode of preschool educational organizations.”

Group area requirements:

1. 2.5 m² (per person) in groups for children under 3 years old;
2. 2.0 m² - for children from 3 to 7 years old.

Don’t forget to add the area of ​​the kitchen and administrative premises.

It is recommended to fence the area around the building with a fence; planting trees and shrubs would be a good solution. Playgrounds must be provided. In this regard, it is most convenient to rent cottages; as a rule, their layout is very convenient, and the fenced area makes it possible to organize children's playgrounds.

Furniture, toys, equipment

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When purchasing furniture, do not forget to ask the seller for documents confirming its safety and origin. Furniture will require tables, chairs, cribs, lockers for the locker room and shelving for toys, furniture for staff, and plumbing fixtures (including those adapted for children).

When choosing toys, remember that they should be easy to wash.

You will also need:

1. bed sheets;
2. towels;
3. dishes;
4. stationery;
5. didactic materials, etc.

Pay attention to the equipment of typical private kindergartens; it is very appropriate (what is it, the simplest and most obvious way) to visit such kindergartens yourself and make a list of necessary purchases.

After this, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write down the total amount in the project business plan.

Kindergarten staff

Your team is an extremely important component successful business, especially when it comes to children. The selection of personnel must be treated with great care and pedantry. Pay attention to all the little details, do not hesitate to ask candidates any questions regarding them professional activities and personal qualities.

Dear site visitors, below is an example of a business plan for a private kindergarten with economic calculations, which you can safely use to draw up your own version. The sample is easily adapted to any city, has a file with calculations into which you can enter your own data and get results for your situation. Calculations are prepared in Excel format, which allows you to correct them taking into account the realities of your business.

If you have any questions about this business plan or about writing business plans in general, you can always ask them by mail, below in the comments or in our VKontakte group.

Resume

Goal: “opening a private kindergarten in a residential area of ​​the city of Tambov”

Objectives: “making a profit from the provision of services for the maintenance of children in a private kindergarten”

Project initiator

The initiator of the project is a former kindergarten teacher with more than 20 years of experience working with children.

Investment costs

In order to open a kindergarten, it is planned to renovate the premises, which will be obtained for a long-term lease, as well as purchase furniture, toys, kitchen equipment and educational materials. The total investment amount will be about 610 thousand rubles.

Project financing

It is planned that the project will be financed from two sources. The first source is own funds the initiator of the project, their share is 30% of the total investment.

The remaining part will be financed through a bank loan. Loan amount - 420 thousand rubles, term - 5 years, interest rate 19%, repayment schedule - annuity payments. The loan is provided to the project initiator without collateral.

In order to calculate the payback of the project to organize a private kindergarten, a financial model was built that considers cash flows from the business over the next 10 years. Based on this model, the following project performance indicators were calculated:

• Inflation rate - 10%;
• Simple payback period -4.9 years;
• - 6.3 years;
• NPV - 625 thousand rubles;

The project has very good payback rates, so it will be attractive to investors and credit institutions.

Suppliers and contractors

In order to renovate the premises for the future kindergarten, a construction team of 2 people will be involved. Each specialist of this team has more than 10 years of experience and has recommendations.

A local manufacturer of cabinet furniture was selected as furniture suppliers, which will produce to order required quantity tables and beds, chairs and mattresses will be purchased from a local store.

Services

The main service offered in the kindergarten is the reception of children for day stay in kindergarten with meals and naps. Children are left by their parents in the morning and go to work, and are picked up in the evening.

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Investment plan

Investment volume

The main expenses for opening a private kindergarten are for the renovation of the premises. The project provides for one group where there will be children from 2 to 6 years old. The maximum number of children in the kindergarten is 15 people. Based on these premises, we will renovate the premises, purchase furniture and kitchen equipment.

A breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a work plan for opening a private kindergarten:

Below is a payment plan for work and equipment for the kindergarten

Production plan

Room

In order to organize a kindergarten, a premises was chosen that had previously been used for these purposes, but its owners were unable to organize the business and were forced to close it. Today, the premises are empty, and the owners are ready to rent it out for a long period at a fairly low price - 15,000 rubles. plus public utilities.

The area of ​​the room is 120 sq.m., and the room itself consists of the following rooms:

• vestibule
• Bedroom
• Gaming
• Kitchen
• Household block
• educational and teaching area, buffet
• Bathroom for children
• Bathroom for adults
• Locker room

Opening hours

It is planned that the kindergarten will operate from 7:30 to 19:00, which will allow parents to comfortably drop off their children in the morning and pick them up in the evening without being in a big hurry from work.

Child's daily routine in kindergarten

1. After receiving the child, the teacher takes him to general group where the children are already located.
2. At 8:30 the children begin breakfast.
3. After breakfast and until 10-00, the children go to play.
4. At 10:30, after getting dressed, the children are taken for a walk.
5. At 12-00 the children return from their walk.
6. At 12-30 - lunch
7. At 13-00 - quiet time
8. At 14-30 - afternoon tea.
9. At 15-00 - classes.
10. At 16-00 - walk.
11. At 17-30 - dinner.
12. After 18-00 children begin to be taken home.

Variable cost

Kindergarten variable costs relate only to children's meals. But due to the fact that the amount of payment for food is set taking into account the approximate cost of food and is 200 rubles. per day per child, we will not count either expenses or income in food calculations.

Marketing plan

Competition

Today in the city there are about 400 different private kindergartens that provide similar services. Moreover, the existing gardens can be divided into the following types:

• Large private kindergartens, based on previously existing public ones and located on their premises.
• Medium-sized private gardens, organized in private houses and having their own private area for walking.
• Small private gardens open to the apartments.

Our kindergarten will belong to the latter type, so when analyzing price offers we will focus specifically on such institutions.

Location

The premises for our kindergarten are located in a residential area of ​​the city of Tambov and are aimed at meeting the demand of the residents of this area. The area is quite large, the availability of kindergartens per capita here does not reach the required level, and in conversations with parents the idea is constantly heard that another kindergarten is needed here and it is a shame that the previous entrepreneurs closed the institution.

In this regard, the need to organize a kindergarten is very high, which is why the decision was made to start this business.

Range of services and prices

As mentioned earlier, the main service provided is children attending kindergarten. Its cost will be constant regardless of how many days the child spends a month and will be 10,000 rubles. For each day the child is in kindergarten, parents will pay an additional 200 rubles. for food.

Below is a diagram of the distribution of revenue between these types of services:

Sales volume

As mentioned earlier, the maximum number of children in the institution is 15 people. It is planned that the kindergarten will be able to accept such a number of children within a year of operation, and in the first year it will work only at half its capacity.

Below is a schedule for reaching 100% of the volume of services provided:

There is also seasonality in this service sector, the graph of which can be seen below:

Advertising strategy

To attract more children to the kindergarten, the following advertising strategy is planned:

• placement two months before the opening and every July-August thereafter of advertising in the elevators of nearby buildings to attract children to the kindergarten 15,000 per month;
• creating your own website and maintaining it in working order - 5,000 per creation and 2,000 rubles annually. for domain and hosting.

Other marketing channels are not as effective, so there are no plans to use them.

Organizational plan

Business registration

The business is planned to be run as an individual entrepreneur. In order to minimize taxes, it is planned that the base for income tax will be 15% of the income minus the expenses of the enterprise.

Personnel and staffing structure

For the full operation of the business you will need the following staff:

Prerequisites

In order to calculate the payback period, a period of 10 years was taken. In this period, it is planned that inflation will be no more than 10%; the discount rate was adopted at 16%.

In connection with the chosen taxation system and form of doing business, taxation indicators will be the following values:

• income tax - 15% of income minus enterprise expenses;
• the amount of contributions to social funds from employees - 34.2%;
• Personal income tax - 13%;
• VAT - no.

Project payback indicators

Based on the previously discussed project premises, a payback model for opening a private kindergarten was built. The calculated payback rates are presented below:

• Simple payback period -4.9 years;
• Discounted payback period - 6.3 years;

  Risk analysis

  In order to fully analyze all the threats that could negatively affect the business, we analyzed the possible risks of the enterprise and divided them into the following: social, technological, economic and political.

  Social

  This type of risk includes sharp decline birth rate, which will invariably lead to a decrease in the need for kindergartens.

  Technological

  Here we do not see any possible threats. In the near future, the emergence of any technologies that replace the education of children in kindergartens is not expected.

  Economic

  We include a possible decrease in household incomes as this type of risk, which will invariably lead to lower prices for services. However, as previous calculations have shown, even with a price reduction of 20%, our project still remains profitable and pays off within 10 years.

  Political

  Here we can note a possible increase in the construction of kindergartens or an increase in taxes. But even if the pace of construction of kindergartens increases over a short period of time, the need for private kindergartens will still not change, and changes in taxes will not be able to radically change the return on investment of the project.

  
  

Here we will look at an article about how to open a kindergarten, what is needed for this, a business plan for opening it.

In your city, district, village, are there queues for kindergartens or, perhaps, are there none at all? If yes, then this means that you have the opportunity to open your own private enterprise to provide you with these types of services always required services even at home. About what nuances exist here, what requirements you will have to comply with, how much money you will need to open a private kindergarten, what income you can count on? We will tell you about all this in this article.

Example of a business plan

We present to you a ready-made example of a business plan for a private kindergarten with calculations and an area of ​​500 square meters. m with numbers for Moscow:

Start-up costs

• Repair (first year) - from 100 thousand rubles.
• Fire safety equipment and alarm systems - installation - 30-50 thousand rubles, maintenance - about 100 thousand rubles. per year.
• Security for a kindergarten (agreement with a private security company) - 1 million rubles. per year.
• Furniture, equipment, inventory, toys, dishes, etc. - from 5 million rubles.

Current expenses

• Rent of premises - approximately 500 thousand rubles. per month.
• Utilities - 80 thousand rubles.
• Meals (40 pupils + lunches for 20 employees) - 200 thousand rubles,
• food for 1 child - 4250 rub.
• Consumables for kindergarten (per month): depends on the intensity of work (about 60 thousand rubles).
• Employee salaries, bonus fund, social package - 1.1 million rubles, including taxes and contributions to the state.
• Advertising - from 100 thousand rubles.

Income

• Entry fee - 68 thousand rubles each.
• Monthly fee (9 months/year) for 40 children in kindergarten is about 25 million rubles.
• Additional income of the kindergarten:
  • short-term group (capacity 8 children) - 500 thousand rubles. per year;
  • individual lessons - from 100 thousand rubles. per year.

Minimum staff

• 2 teachers and a nanny (for each group);
• musical director;
• speech therapist;
• psychologist;
• 3 kitchen staff;
• 2 nurses;
• street cleaner;
• building worker.

Instructions on how to open

Your kindergarten can be either a Non-State Educational Institution (NOU) or a home kindergarten. If you choose the option with LEU, then you must take into account the cost of renting the premises, because because of it, your business may become unprofitable. This matter especially concerns Moscow.

Procedure for LEU:

1. Register the kindergarten with the justice authorities as a non-state educational institution (“non-state educational institution”). This procedure takes a month.
2. Register for tax purposes.
3. Search for premises and conclude long-term contract rent (or purchase and sale).
4. You repair it and re-equip it in accordance with the standards of SES and State Fire Supervision.
5. You receive a conclusion from the SES and firefighters that the premises comply with all necessary standards.
6. You create a charter for a kindergarten, a staffing table, and select personnel.
7. You receive a license for educational activities from the Department of Education.

To obtain a license for a kindergarten you will need:

Certificate of registration;

• A copy of the charter;
• A copy of the premises rental agreement (ownership certificate);
• Conclusion of the SES;
• Conclusion of the State Fire Supervision Service;
• Kindergarten educational program;
• Certificate of availability of material and technical base for implementation educational activities;
• Staffing table and information about teachers;
• Information about the number of pupils, etc.

If you decide to start a kindergarten at home, then you will need to register as an individual entrepreneur. Such a kindergarten does not require a license, and the requirements are much lower. For example, a possible fine from the SES in the case of an individual entrepreneur will cost 1000-3000 rubles, and for a private educational institution - 20-40 thousand rubles.

As a rule, kindergartens opened in apartments balance on the border of legality: it is almost impossible to bring the apartment into full compliance with fire safety requirements. In addition, such an apartment may violate Article 17 of the Housing Code. If we talk about profit, then in this case it will again not be on your side, because... You cannot raise more than 6-10 children in an apartment.

The best option for a home kindergarten would be to use a cottage. In it you can educate 40-50 people, and at the same time bring everything to the required safety standards. The best option would be to register you as an individual entrepreneur and name the kindergarten as a Child Development Center (CDC) or a Child Care Center (CCC).

Algorithm of actions for kindergarten at home:

• Find a premises and enter into a long-term lease (or purchase and sale) agreement.
• Register as an individual entrepreneur.
• Carry out tax registration.
• You carry out repairs and re-equipment in accordance with the standards of the SES and GosPozhnadzor (without registration with these authorities).
• Equipping the kindergarten with everything necessary (furniture, equipment, educational aids, consumables, toys).
• You select personnel.
• Conduct a preliminary search for clients and advertising.

Recruitment

Any kindergarten staff, even the most professional ones, initially needs close attention. Required condition there must be a probationary period.

You will need the following personnel:

• Educator. He must inspire trust and respect in his parents, speak the same “social language” with them, and must have a specialized education.
• Methodist. Must have experience working with children in a public kindergarten, be well versed in existing methods, know their weak and strengths, cooperate with parents, be able to assess the child’s abilities.
• Psychologist. One should not be too young and have experience working in a kindergarten and master the methods of psychology.
• Director. Must be directly related to pedagogy and be a specialist.
• Household worker. Any household worker (for example, a cleaner) must treat your kindergarten as if it were their own household, be economical, and be able to work under irregular schedules.

Employee retention and development

Any modern woman who is endowed with an entrepreneurial gift increasingly has a desire to open a kindergarten, especially if she herself becomes a mother. This idea of ​​​​implementing this project may become even more desirable and obvious for her after 2 years from the date of birth of the child. Here are some tips to help you create this responsible and risky business:

1. If you have never worked in this field of education in your life, then you will definitely need to hire a person who has experience in administrative and pedagogical activities. He will help you choose a room for a kindergarten, equip it, form a team and decide on the choice of educational methods.
2. You will need to justify your choice of premises. What we mean here is that if this kindergarten premises is your property, then you are very lucky, because... you don’t have to think about payments for it and other issues associated with it. But if the premises do not belong to you, then you will have to bear additional risks. Therefore, immediately build a good relationship with the landlord, try to make him your like-minded person, especially since raising children is a social responsibility.
3. From the very beginning of your business, a representative of the sanitary and epidemiological service will have to become your friend and main consultant in compliance with all the required SanPin standards, which relate to the arrangement of buildings and premises, and canteens. Thanks to this, you will avoid troubles and the risks of closing your kindergarten.
4. Remember that knowledge of the subtleties, legal issues and taxation issues in the region educational services will allow you to more effectively develop and strengthen your business.
5. Don't forget about the ratio of income and expenses. An excellent practice would be to introduce an “entry fee” along with the monthly fee for your educational services.
6. To reduce risks, open a small kindergarten first, perhaps even with short-term groups of children.

Probably the most pressing problem for all young parents is placing their child in a preschool institution. The lack of numbers of state kindergartens provokes the appearance of long queues, the development of corruption and many others. negative aspects. Therefore, many young entrepreneurs, despite difficulties in design and organization, are developing a business plan for a kindergarten on a private basis. At its core, although this is a troublesome business, demand creates supply and this business has very good prospects. Below we will give an example of a step-by-step drawing up of a business plan for a private kindergarten.

The most suitable rental options are:

• A private house, this option has the opportunity to organize a children's play area on the streets, and this in turn will further increase demand;
• The building of a former kindergarten, usually in such premises the necessary conditions have already been taken into account in advance, and modifications will take less time;
• Partial rental of premises from organizations such as the House of Pioneers, the Youth Palace and others.

The approximate rental amount for one square meter of premises for a kindergarten can be five hundred rubles, and in proximity to the center it is much higher. You can also draw up a business plan for opening a kindergarten in an apartment, but this will take a lot of effort and time, since there will be more checks and the process of obtaining a license will be quite difficult.

A ready-made business plan for a kindergarten with calculations must necessarily include all the necessary staff, which will directly respond to the number of children attending a commercial preschool institution.

In order to ensure the normal functioning of a private kindergarten designed for twenty people, it is necessary to recruit the following staff:

• Qualified chef;
• A healthcare worker with direct experience working in a medical institution (preferably in pediatrics);
• Assistant teacher (nanny);
• Two teachers, experience in a preschool educational institution or pedagogical education is also desirable.

Employees hired to a private kindergarten must have the necessary medical certificate, a health certificate, and also have certain qualifications.

For educators, the following requirements apply, such as passing qualifying courses once every three years, as a result of which a certain certificate or diploma is issued. This point is required because this procedure are checked by the relevant authorities.

Entrepreneurs who have a number of branches of preschool institutions should also fulfill the above requirements.

Advertising

Stage of a business plan for a private kindergarten:

An important point at the beginning advertising company private kindergarten, is to open your own Internet resource (website), which will provide detailed information to your potential clients. Moreover, you should not save money on the implementation of this item; it is better to contact a specialized institution that provides high-quality services. You should also contact designers to create your own logo, which will be present on all advertising products.

Another good way is to promote your business in all social networking forums. If you have a free budget, you can order advertising on radio or television channels.

Many entrepreneurs engaged in this type of activity arrange free visits for everyone at a specially designated time, thereby demonstrating the advantages of a private child care facility compared to the same public one.

Financing

A financial sample of a business plan for a kindergarten gives the entrepreneur an accurate representation of all expected costs for development. This information is also necessary for providing investment loans from banks and depositors.

The financial calculation of a business plan for opening a private kindergarten is carried out as follows:

№	Name	Cost, rub
1	Procedure for obtaining the necessary permit	1500
2	Carrying out repair work	150000
3	Purchase of all necessary furniture	40000
4	Purchase of additional equipment	50000
5	Advertising costs	10000
6	Costs of entertainment material for children	12000
7	Various minor expenses	2000

After making the calculation, the final cost of opening the kindergarten was 265,500 rubles.
Also, the entrepreneur additionally needs to have his own or credit funds to carry out the normal maintenance of his own business until it reaches a breakeven level.

The entrepreneur must include this point in the example of a kindergarten business plan. If this requirement is not met, the business may collapse, since there will be no funding left to further support it.

It is also necessary to consider what amounts of expenses should be taken into account when planning this business:

The total cost based on their expenses was 190,000 rubles.

Payback

This point must also be included in the business plan drawn up for planning the opening of a private kindergarten. In order to make an approximate calculation of the payback period in the business plan of a private kindergarten, it is necessary to perform an analysis competitive organizations. The data in the formulas will only diverge based on the number of children in each institution.

The number of children attending private kindergarten plays an important role. Since, with a large number, the process of recoupment of expended material resources naturally occurs faster.

Based on statistical information, the moment of expected profit occurs only after the arrival of one year, or even more. Experienced entrepreneurs in this field of business provide additional services, in order to minimize this time. For example, they open additional sections, conduct various hikes and other entertainment events. Some manage to get the necessary support from the state.

Of course, you should not needlessly inflate prices for visits at the beginning of building a business, as this will not give you more customers, but on the contrary, will attract negative opinions. And only after a private kindergarten has earned a certain status and received the necessary trust, you can additionally open other groups, inflate the price and, therefore, receive greater profits.

Risks

The risk section in drawing up a business plan for a private kindergarten should be included in the business plan for the kindergarten. This is necessary, first of all, for the entrepreneur himself, as a guide for actions in case of unforeseen situations. Which may include: a small number of clients, more competition, termination of rental premises and other issues.

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a residential area of ​​120 square meters. meters. The mini-garden will operate in short and full day modes. The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of space in existing municipal gardens. As of April 2016, the district requires at least 19 new kindergartens. The opening of a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee.

Investments in opening a kindergarten, taking into account the creation of all the conditions necessary according to the new Sanitary Regulations, will amount to 648.1 thousand rubles. To start, we will use our own cash. The payback period of the project is 14 months. The preparation stage for opening the garden will take 3 months.

2.Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic crisis of the 90s, the need for kindergarten services decreased significantly, as a result of which many of them, having lost their pupils, closed. If in 2010 there were about 45 thousand kindergartens in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschools in the country educational institutions. In September 2015, more than 183 thousand children aged 3 to 7 years and 270 thousand children under 3 years old could not go to kindergartens due to lack of places.

Increased attention to this problem began to be paid after the so-called May Presidential Decrees of 2012, when the government was tasked with completely eliminating queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal preschool institutions that began in the regions, the authorities created simplified conditions for opening private kindergartens for business. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014, private kindergartens could count on financial support from regional sources. Also came into force new SanPiN, which simplifies the organization of a private kindergarten at home within the framework of the legislation of the Russian Federation. Now, to do this, it is not necessary to rent a premises that meets certain requirements - it is enough to re-equip private house or an apartment. According to Rospotrebnadzor, in Russia today there are 2,174 private kindergartens, which are attended by 140 thousand children. At the same time, the number of commercial establishments is growing. The highest rates are recorded in Moscow – 6.7% per year; in the regions this figure is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, there are up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not fully satisfied, the creation of private kindergartens remains a promising and socially significant area of ​​business.

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The goal of our project will be to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for preschool services. The kindergarten will be a mini-format institution located in a converted residential building with an area of ​​120 square meters. m. The mini-garden will operate in shortened and full day modes (up to 11.5 hours). The kindergarten students will be children from 3 to 7 years old living in the Krasnoselsky district of the city. The capacity of the kindergarten will be up to 20 people.

The project to open a kindergarten is socially significant. According to the administration of the Krasnoselsky district, there is an urgent need in the district for the services of preschool institutions due to the lack of places in existing municipal kindergartens. Opening a private kindergarten will allow parents to find a way out of this situation and use services within their area for an affordable fee. The kindergarten will provide services within the legal framework, and its activities will be aimed at stable operation and further obtaining a license to conduct educational activities. The kindergarten will be equipped with a playroom, a sleeping room, a kitchen, and a place for eating. Children will be provided with a daily routine that includes time for games and creative activities, walks, rest, and nutrition.

The private kindergarten staff will include 3 employees. The main organizational responsibilities will be assigned to the owner of the project, who will act as a teacher. As an organizational and legal form of activity in our case, a more acceptable option is individual entrepreneurship (IP). The simplified tax system of 15% was chosen as the form of taxation.

3.Description of services

The kindergarten will provide preschool educational services for children from 3 to 7 years old. Due to the small format, the work of the establishment will be based on the principle of mini-groups. Service fees will be charged on a monthly basis. Prices for home kindergarten services are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes on weekends (psychologist, speech therapist, courses English language for preschoolers, etc.). Due to the abundance of large families, military families and beneficiaries in the area, prices for services are planned to be made as affordable as possible compared to competitors.

Table 1. List of services

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all the requirements specified in the Resolution of the Chief State Sanitary Doctor of the Russian Federation dated December 19, 2013 N 68 “On approval of SanPin 2.4.1.3147-13 “Sanitary and epidemiological requirements for preschool groups located in residential premises of the housing stock” will be met. " In particular, the following measures will be observed:

1) temperature (21-24°C) and humidity (40-60%) with regular ventilation according to standards;

2)daily wet cleaning;

3) change of bed linen at least once a week;

4) organizing walks for at least 3-4 hours a day;

5)organization of meals in accordance with age standards;

6) correspondence of furniture to the age of children;

7) the absence of aquariums, cages with animals, birds and other animals in the kindergarten;

8)regular passage medical examination staff;

9) compliance of the area of ​​the playroom with the standards (at least 2 square meters for each child);

10) mandatory organization of daytime sleep for long-stay groups.

11) availability of personal bed linen.

12) the use of toys made from materials that are harmless to health and can be wet processed and disinfected.

4.Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people apply for places in kindergartens every month. About two thousand more are in line to be transferred from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to calculations by the district administration, 19 new kindergartens need to be opened to fully meet the demand of district residents. For residents of the area, whose population has increased by 20% over the past 7 years due to extensive development, this problem is extremely acute, but one cannot count on a speedy solution. It comes down to direct appeals to the highest-ranking officials, collecting signatures for various petitions. Unfortunately, May decrees President in this particular case are not fulfilled. According to rough estimates, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such long queues and a large number of young families with children, there is virtually no need for large investments into advertising. To attract clients to initial stage Given the increased demand and the small number of openings, it will be necessary minimum costs. In particular, it is planned to limit ourselves to POS materials - handout booklets, which will be distributed in the high-rise residential sector of the district. Before the opening, an open day will be held for children and their parents and registration for groups will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all the necessary conditions for a comfortable, safe and useful stay in the kindergarten for their children.

5.Production plan

The kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is approximately 366,000 inhabitants. The kindergarten will be located in a converted apartment with an area of ​​120 square meters. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to obtain a medical certificate. The daily reception of children will be carried out by a teacher. Before the appointment, he will make sure that the children are feeling normal. Only healthy children will be able to attend kindergarten. If illnesses are detected in children during the day, they will be isolated from other children until their parents arrive or are hospitalized. After admission, the children’s stay in kindergarten will be structured in accordance with the daily routine, which will depend on the age characteristics of the children. The maximum duration of wakefulness for children according to SanPin will be up to 5.5-6 hours. The daily routine will include a walk twice a day (in the first and second half of the day) for a total duration of up to 4 hours, a 2-hour nap during the day, 5 meals a day (breakfast, second breakfast, lunch, afternoon snack, dinner). Food preparation will be carried out from food raw materials directly in the kitchen of the living quarters. In the first half of the day, creative and educational activities will be held for children, taking into account the required workload standards. Physical education sessions will be held in the middle of classes. Walks will take place on the equipped children's playground at the property. The kindergarten will operate on a short and full day basis from 8:00 to 19:30.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 sq. m. will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will be 628.1 thousand rubles. The cost of repairs, including replacement of plumbing and cosmetic repairs, will be 350,000 rubles. The walls and ceilings of the room will be finished with materials that allow wet cleaning and disinfection. The estimate will not include communications - the premises are equipped with water supply, sewerage, heating, ventilation and electricity systems. The kindergarten will have several rooms (zones) designed for various purposes. Among them:

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1.Games room for conducting classes and the main pastime, games - 40 sq. meters.

2. Separate bedroom - 25 sq. meters.

3.Kitchen - 13 sq. meters.

4.Eating area (dining room) – 20 sq.m. meters.

5. Washroom and toilet – 8 sq.m. meters.

6.Utility room for storing cleaning equipment - 4 sq.m. meters.

7. Hallway with lockers outerwear and shoes - 10 sq. meters.

Equipping a kindergarten with equipment will require 278.1 thousand rubles. Expenses do not include: gas stove with oven, refrigeration equipment and some other items available. To gain the trust of parents, the kindergarten will be equipped with a video surveillance system. Equipment cost items are shown in Table. 2.

Table 2. Equipment costs

	Name	Price, rub.	Quantity, pcs.	Cost, rub.
Games room and dining room
	Children's table*
	Children's dining table*
	Children's chair*
	Book corner
	Semi-open toy rack
	Wall shelf
	Toys and gaming complexes
Bedroom
	Single-tier bed, solid pine and chipboard
	Bunk bed, solid pine and chipboard
	Bedding (3 sets per child)
Washroom and toilet
	Towel cabinet with 10 sections
	Plumbing (additional sinks, toilets, etc.)
Kitchen
	Tableware and cutting equipment
	Dishwasher
	Cupboard for storing dishes
Hallway
	Five-section wardrobe for outerwear, laminated chipboard
Other
	Cleaning equipment, disinfectants
	Video surveillance system (4-channel video recorder, video cameras, microphones, etc.)
Total:				278 100

*tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

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In addition to the owner of the premises, who will perform the duties of a teacher, you will need to hire a nanny and a cook, who will also perform cleaning duties. According to the law, staff will need medical books and undergo regular medical examinations. The staffing table and wage fund for employees are shown in Table. 3.

Table 3. Staffing and wage fund

Taking into account the capacity of the kindergarten for 20 people, the maximum possible gross revenue per month (full-day stay) will be 340,000 rubles. Taking into account the increased demand for the services of children's educational institutions, we can predict at least 75 percent occupancy of kindergartens in the first year. In this situation (in our case, pessimistic) and an average bill of 17,000 rubles. per month, a kindergarten at home will pay for itself by the 14th month of operation. At the same time, the monthly profit will be 52.3 thousand rubles. The current expenses of the kindergarten will include: wages for kindergarten employees, purchase and delivery of food, utilities and other expenses (laundry, disinfection, etc.). Calculations of the main period of work are given in more detail in Appendix 2.

6.Organizational plan

The start of activities is planned for the beginning of the new academic year with the completion of all preliminary procedures and holding an open day in the month of August. The owner of the premises assumes responsibility for the preparatory period. His responsibilities will also include hiring staff, receiving and maintaining children, and working with parents.

7.Financial plan

Opening a kindergarten will require raising 648.1 thousand rubles, for which our own funds will be used. In Table. 4 shows the starting cost items. Financial indicators for three years of operation of the kindergarten, taking into account 75% load (group of 15 people) in the first academic year and 100% load in the second and subsequent years (group of 20 people) are given in Appendix 2.

Table 4. Investment costs

8.Evaluation of project effectiveness

The project to open a private kindergarten at home is different not only social significance and ease of organization compared to large kindergartens, but it is also a stable source of income. By recruiting groups at the beginning of the school year, the owner can predict profits over an extended period of time with a high degree of confidence. In our case, with partial load, the starting investment will pay off by the 14th month of operation, and the net profit of the kindergarten will be more than 50 thousand rubles. At the same time, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The main difficulties in implementing the project are associated with the preparation process, including construction, registration, resolution of bureaucratic issues, and settlement of issues with neighbors. However, when organizing work and admitting children to groups, the risks are minimized. Taking into account the increased demand for kindergarten services in the area, the project manager has the right to count on the great interest of parents in his project and the full filling of places in the first intake. In Table. 6 reflects the main risks for the implementation of the project, force majeure circumstances, as well as measures that will help avoid them or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

№	Risk	Probability of occurrence	Severity of consequences	Prevention measures
	Difficulties in obtaining permits, time costs	Average	Low	Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial “safety cushion”
	Rising food costs	Average	Average	Changing suppliers, optimizing costs without compromising the quality of service or risk to children’s health, increasing prices for services within the limits of parents’ ability to pay
	Mass disease of kindergarten students, epidemic	Low	High	Compliance with SanPin standards for organizing routines, meals, compliance with requirements for premises, materials, etc., timely identification of a sick child during admission, admission of new children to groups after passing a medical examination, timely cleaning and disinfection of premises
	Emergency, cataclysm, attack by intruders, etc.	Low	High	Availability of security alarms, surveillance cameras, insurance, fire extinguishing equipment
	Complaints from neighbors to various authorities	Low	Low	Preliminary approval of the opening of a kindergarten with neighbors (approval of the placement of a kindergarten by at least 51% of residents), compliance with legislative norms, occupancy standards, discipline in the kindergarten,
	Decreased demand due to the opening of new kindergartens by the authorities	Low	Low	Maximum proximity to the children’s place of residence, establishment of strong ties with parents, customer-oriented service, revision of pricing policy
	Losses due to a child’s failure to attend classes (for example, due to illness)	Average	Low	Refund of part of the parents' funds paid from the total amount for food +% depending on the duration of the illness, admission of children to vacant places for a shortened/full day
	Decline in demand for services in the off-season	Low	Low	Enrollment of children in a short-stay group, additional services

10.Applications

APPENDIX 1

Basic sizes of tables and chairs for infants and children early age and preschool age

APPENDIX 2

Production plan and main financial indicators project over a three-year period

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