Business plan: T-shirt printing. Necessary equipment for printing on T-shirts. T-shirt printing is a simple and profitable business for beginners. What you need to print on a T-shirt

There are a number of things you need to consider before opening a T-shirt store.

Selecting a target segment

On preliminary stage it is important to clearly understand the future concept of the store and decide on target segment. The choice of business direction should be based on marketing research and identifying the most promising niches on the market. For example, a store may be focused on selling children's T-shirts, youth T-shirts with bright prints, sports T-shirts, T-shirts for overweight people, T-shirts made from natural materials, etc. The success of the business will largely depend on knowing the needs and interests of target consumers. On this basis it will be necessary to build marketing promotion store.

Store assortment

In a T-shirt store, you can resell ready-made T-shirts from third-party brands, as well as sell products with your own prints. But it is worth considering that the popularity of the store will depend on the originality and creativity of the assortment. And selling standard products produced in huge quantities in China will lead to the fact that your store will simply get lost among hundreds of others.

To bring the idea of ​​​​creating your own T-shirts to life, you must have graphic design skills, or transfer the function of developing images to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with designer prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the design will be applied in a high-quality manner.

It is worth noting that only T-shirts are rarely sold in the store; as a rule, this is one of the products in the assortment of clothing outlets. But if you focus on selling T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be in stock).

Choosing a store format

You can sell T-shirts through a regular retail store or online. You can also combine work in both of these formats.

To the success factors retail store can be attributed to its location, as well as the presence qualified personnel. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location to open is traffic point of sale. The disadvantage of a retail outlet is high costs for rent, renovation of premises and payment for the work of sellers.

The advantage of selling via the Internet is the opportunity to expand the geography of sales, as well as reducing rental costs retail premises. To organize online sales, you can create own online store, or sell T-shirts through free electronic platforms(auctions, bulletin boards, catalogues).

Many people think that starting their own T-shirt business these days no longer makes sense. The number of such companies in almost every region is off the charts, and each of them strives to offer the maximum range of products - T-shirts with beautiful prints, funny inscriptions, recognizable logos and images.

However, such an idea should not be considered unconditionally utopian. It is no more utopian than the appearance, for example, of a new artist or the opening of another store. There is always a need for a new, original and unique design (you can’t do this without the talent of an artist) and you will always need a place to buy clothes with this design (maybe your store will be this place?)

The clothing printing industry has been developing for almost a hundred years; these days it is a million-dollar business, despite the fact that sublimation equipment is becoming more accessible every year. So is it worth postponing?

History of T-shirt printing

It is believed that the first T-shirts appeared during the First World War and were used by soldiers as lightweight underwear. Their more widespread distribution began in the United States several decades later - in the 40s.

However, the age of clothing printing technology is much more respectful. It all started in the 1700s, when screen printing technology migrated to Western Europe from Asia. The term “silk-screen printing” appeared at the beginning of the 20th century, but at first this process was not used for clothing at all, but for the production of wallpaper and interior items for rich people.

As early as 1910, three chemists Roy Beck, Charles Peter and Edward Owens revolutionized commercial screen printing by introducing the first photo-imaging stencils for industry.

The technology gained particular popularity in the 30s, then the artist Andy Warhol contributed his share, presenting his famous silk-screen painting of Marilyn Monroe in 1962.

Along with screen printing Since the mid-20th century, thermal transfer technology began to develop, first used by SATO to create color images on paper. The first sublimation printer appeared back in 1957, the first thermal printer - 1972, and ultimately, technical “evolution” led to the emergence of versatile equipment used for commercial purposes: automatic screen machines, heat presses for sublimation, universal printers.

Why should you start printing on T-shirts?

Before you even start studying technical features production, wanting to find out what is better: buying a flat heat press or ordering the first batch of T-shirts from a printing house, you should decide on your goals and build a business plan.

Almost half the success of any enterprise lies in confidence, determination and a clear understanding of your desires. So, putting your doubts aside for a moment, think about the following:

# People really love t-shirts

It is both effective promotional product, and comfortable clothes. It is most in demand, of course, in the summer, but there are always people who wear T-shirts all the time. Moreover, each person has several T-shirts in his wardrobe, which he willingly changes depending on his mood.

In some cases, the T-shirt is the main element of the uniform or corporate identity- V retail networks, logistics organizations, advertising agencies, they are often used at informal corporate events.

In a word, there will definitely be no shortage of clients: organizations will buy T-shirts for sublimation in bulk, ordinary clients will buy t-shirts for sublimation to diversify their collection of outfits.

# This is one of the most attractive types of business from a financial point of view

Moreover, both for you and for buyers. The T-shirt is inexpensive - cheaper than a shirt or sweatshirt. It is not fussy about washing, and if the design is made of really high quality, then it will not be afraid of water or cleaning products.

Using fewer colors can provide additional savings. Yes, your products may not be so bright and catchy, but this can also become a kind of corporate identity.

Among the artists, there are those who paint with watercolors, and there are those who use only pencil or charcoal. Both of them have their fans. So, why don't you start with original black and white graphics?

# Be original

This is one of the guaranteed keys to future success. If you take “pictures from the Internet” as the basis for your prints, your products are unlikely to be in demand. Most likely, you won’t even be able to print high-quality prints - the recommended image resolution for thermal transfer should be at least 300 dpi, which is very rare among these same “pictures” that are freely available.

Professional quality is achieved through the use of vector graphics, where the layout is verified with extreme accuracy in scale and color scheme. It is worth soberly assessing your skills in CorelDRAW and Adobe Photoshop editors, as well as whether you can create an individual T-shirt design with their help.

# What specialists should you hire?

If the previous point about originality causes you serious doubts, consider engaging third-party designers. Nowadays, finding those who know how to use graphics programs is not so difficult - both for one-time orders and on an ongoing basis.

In addition, you may need services technical specialists. It depends on what equipment you are going to use:

  • Screen printing machines are the most complex units from a professional point of view, which require certain skills and experience to operate. In addition, this type of printing will be unprofitable when performing one-time or small-volume orders, and will also require more time to create finished products;
  • T-shirt printers are more advanced equipment that guarantees exceptional quality. The images are always bright and colorful, with high detail, the ink penetrates deeply into the fabric, which ensures the durability of the images. The only thing you should be prepared for is not the most low price, especially when it comes to a start-up business;
  • Heat presses for sublimation are an ideal balance between price, maintenance costs, quality of prints and time to complete them. This equipment is suitable for both inexperienced users and professionals. Some models have the possibility of modernization, which will allow in the future to expand production and turn the press, for example, into a machine for printing on mugs.
  • To know additional information about this product, get professional recommendations on selection, and also buy products for sublimation by contacting our specialists for advice.

    If you want to start a business related to printing on T-shirts and producing other original products, with minimal investment- We recommend that you first of all pay attention to the Economy equipment set. It includes a Vicsign VS330 cutting plotter and a Grafalex 38x38 flat heat press - these two devices will be enough to get started immediately.

    Vicsign VS330 will allow you to create high-quality thermal transfer blanks without any difficulty. Automatic contour detection using position sensor and independent work without a computer, they will allow you to cut out a logo, inscription or design with high precision in a matter of minutes. The high power of the plotter will make it possible to cut reflective film of a high strength class. By using a digital and intelligent engine, exceptional segmentation accuracy is achieved, saving you from time-consuming tedious settings.

    Having prepared the desired design, all you have to do is transfer it using the Grafalex 38x38 flat heat press. The top heating plate of the heat transfer press is Teflon coated and is ideal for sublimation. Grafalex 38x38 equipped electronic system regulation and control of temperature and time. The countdown of the time set on the timer begins automatically after closing the press.

    The Economy set is available for order at a special discounted price - don't miss out!

    – This is a relatively new trend in the printing service. An item with the image of a loved one is always a pleasant gift for any occasion; by the way, it is a completely affordable and unconventional option.

    You just have to choose the color of the item and find it. All of the above points are a look at digital T-shirt printing from a consumer’s point of view. How to open own business without investing too much?

    Printing on T-shirts is profitable

    Every novice businessman always doubts his decision until he is sure of a guarantee of good profit. Surprisingly, one of the most profitable activities is T-shirt printing.


    A business of this kind is always in value: young people always want something interesting for their wardrobe, however, as you know, things from the store are designed to be made exactly the same. Printing makes it possible to somehow stand out from the crowd with the help of an unusual inscription or a funny drawing.

    In addition, very often among those who want to print something on a T-shirt there are those who want to take away something other than memories from their trip and young parents. Key facts about T-shirt printing:

    • a T-shirt with an unusual print is one of the most common, original and useful gifts;
    • to start a business you don’t need to be Jobs - the initial investment is 500-750 thousand rubles;
    • advertising your company is done in two ways: social media and leaflets;
    • business does not require a large area: a corner in a supermarket or apartment of 10 square meters is perfect;
    • T-shirt printing as a business is a highly competitive business, but you still won’t be able to stay without work;
    • business profitability is estimated by leading experts at 100%;
    • If printing on T-shirts as a business doesn’t last, you can always get back part of the money spent by selling the equipment.

    Official registration


    UV printing on T-shirts is, of course, a good business, but it is a business that requires official registration. It is better to register as individual entrepreneur, because registering an LLC will cost several times more, which will be a loss at first. You also need to register with the tax authorities and it is best to consult with a specialist before doing so.

    T-shirt printing as a business: choosing a location

    The profitability of a business such as T-shirt printing directly depends on the location of the enterprise. Of course, the more people there are in this place, the better. In addition, those who want to order printing on a T-shirt, the first thought is to go to shopping mall, and not to a lonely kiosk. A location closer to hotels and attractions is also a good option.

    If a person considers T-shirt printing as a business, the advantage of the idea is that you don’t need to rent a large area. It is necessary to allocate a small corner for a table and a couple of shelves where you would store necessary materials. It is not necessary to store all the raw materials at the workplace; it is much more convenient to allocate several drawers in the closet for this.

    Printing technology

    Hiring a worker to print is too expensive, especially for a novice businessman, so you will have to independently study the information on how to prepare T-shirts for printing and apply the image. There are several types of fabric printing:

    Direct - used for replication, but for it you need to purchase special equipment, which is not suitable for other types of printing. It can be explained as applying a pattern layer by layer.

    Plus: the design lasts a long time and can be used when printing images of any complexity.

    “Thermal transfer” - an image is printed onto a medium, and then, using a device that operates at high temperatures, it is transferred to the fabric, like a sticker. This method most common.

    Plus: cost-effectiveness, brightness of the designs, ability to work with photographs, the item is not afraid of washing and is not susceptible to fading.

    Minus: can only be used when working with synthetics.

    Equipment

    One of the most expensive items in the T-shirt and mug printing business is equipment. It includes:

    • computer;
    • inkjet or laser printer;
    • replaceable cartridges;
    • heat press;
    • T-shirts;
    • mugs.

    If you calculate everything by cost, you will get the following:

    • two computers about 80 thousand rubles;
    • printer – 30-35 thousand;
    • heat press – 20 thousand rubles;
    • cartridges, 5 pcs. – about 15 thousand;

    This is just an initial list of the necessary raw materials and equipment; later, if the business grows, you will have to purchase additional equipment. The most important thing in this list– for printing on T-shirts. You can buy either used or new device Most likely, a used printer will do at first.


    If your goal is to work quickly, and if you prefer to directly print a logo on a football, then most likely you will have to buy two printers at once and get an assistant. Sometimes carousel-type equipment is used. On each “carousel branch” there is a container with paint of a certain color.

    Printing of a design on a T-shirt is carried out as follows: the product is placed in the middle and by rotating the structure, an image is applied to the fabric. Such a unit will help create from 50 thousand to 150 thousand T-shirts! The cost of such equipment is quite low, and the quality of the products is excellent.

    To apply a design to a mug, you will need an electric grill, which, using a medium, will print a photo onto the mug and secure it so that even when washed in a washing machine, it will not be erased. It costs approximately 20 thousand rubles.

    Experts advise not to skimp on equipment from official companies, so that there is no unwanted downtime in your work; moreover, most likely, it will last much longer than cheaper equipment.

    Don't forget to buy comfortable furniture so that customers can wait for their orders to be completed in comfort. A full set of furniture will cost approximately 150-200 thousand.

    Spreadsheet business plan

    Any business requires a serious approach, just like printing on T-shirts. A business plan is what a future entrepreneur should draw up first. It should look something like this:

    Stage May June July
    Registration+
    Rent+
    Equipment +
    Hiring workers +
    Advertising +
    Opening +

    Presented here simplest plan, which will help at least distribute the load and not forget to do something.

    Staff and prices

    After several months have passed and you get back on your feet, you can open several printing outlets in the city at once. It will bring good income and will help you rise to the next level. To do this, you should hire workers who can understand technology and perform their duties efficiently. Average salary for such an employee can vary from 20 to 35 thousand rubles. You can pay extra for exceeding the norm, for example, 1000 rubles for every 50 units of goods sold.

    Setting prices for goods is another difficulty, because you don’t want to make things cheaper, but you also don’t want to inflate prices so as not to scare off buyers. For one T-shirt you spend about 300 rubles + a markup of 200-300 rubles. Bottom line: printing one T-shirt will cost customers 500 – 600 rubles.

    The cost of a mug is around 150-200 rubles if purchased in bulk. Result: the cost of printing on a mug is 300-350 rubles.

    Conclusion

    Nowadays there are quite a lot of people who want to stand out from the crowd, and T-shirt printing services are especially relevant. From the point of view of initial investments, this business can be classified as a business with minimal investments. Yes, unfortunately, 700 thousand rubles is not enough by business standards.


    But from the point of view of payback, this is quite a profitable business, and it is worth paying attention to printing on T-shirts. The business idea is not serious at first glance, but you will understand how difficult and interesting it is, and most importantly, how profitable it is only in the process of work.

    Hello, dear readers. This article will be devoted to one of the proven and profitable ideas for small businesses, namely, applying images to T-shirts (printing). Of course, I’m not going to claim originality; after all, this direction has been developing in our market for more than five years. I will only say that there are prospects for development, including in terms of profit growth.

    T-shirt printing - how it became popular

    Perhaps those who are older will remember how, back in the early 90s, the youth of that time used “foreign” fashionable designs, which were applied to a T-shirt using an iron. Some even joined for the first time commercial activities, selling them in schools. The quality of the “print” at that time left much to be desired, and the very first wash destroyed all the results of the work. Of course, even this fact could not stop people wanting to show their individuality, and the demand for the product only grew.

    Now technical progress radically changed the situation, and images of dubious quality were replaced by high-quality thermal film with various effects, special ink, the iron was replaced by a high-pressure press, and many other “bells and whistles” were introduced, which will be mentioned throughout the article. Advertising also had a positive effect on the increase in the number of clients. T-shirt printing began to be ordered not only by private individuals, but also corporate clients, and the matter is no longer limited to just T-shirts: the image can now be applied to hats, dishes, ceramic, glass and metal surfaces, which has made printing an integral part of the gift industry.

    T-shirt printing as a business

    Let's assume that I managed to convince you, and you no longer doubt the relevance of the proposed idea. Now is the time to look at the process of making and selling T-shirt printing.

    First of all, you will need to get a computer and install a functional graphics editor on it. I would advise you to first pay attention to CorelDraw and Adobe Photoshop. Then (here it all depends on the image transfer technology that you intend to use) you need to purchase suitable equipment: printer for direct printing on fabric – the best option There will be an inkjet with the ability to refill cartridges, a cutting plotter and a heat press. A small printing station can easily be operated by one person with imaging skills. Professional skills, except perhaps the learned simple safety rules, will not be needed. To make sure of this, let’s look at the two most common methods of applying drawings.

    Thermal decal

    The film of the desired color is cut using a plotter, the remainder is removed by hand. Then the multi-colored images are assembled as an appliqué. The prepared design is glued to the product under pressure from a heat press. That’s it, the T-shirt with the “print” is ready. The main advantage this method It is considered possible to use materials of absolutely any color. The disadvantages are the labor-intensive process of assembling and cleaning images. It is recommended to use thermal decal when printing simple pictures.

    Sublimation

    First, the design is printed with sublimation ink on special paper, after which it is pressed to the product under high temperatures. As a result, the paint transfers into the fabric. You can no longer feel such a picture with your hand, since the fibers are directly colored. The resulting design is much less susceptible to wear and tear; the T-shirt can be easily spun in the washing machine, without fear that cracks will appear in the image or it will suddenly fade. On the other hand, sublimation technology imposes restrictions on the material used - the product must be made of polyester.

    The whole process in both cases will take no more than half an hour, even if you spend a long time selecting a pattern and fiddling with the settings graphic editor. And for “experienced” workers, printing will take much less time. Once everything is ready, you can immediately transfer the finished product to the client and receive your money. It is not surprising that this and a number of other features have made T-shirt printing a popular business.

    T-shirt printing – why is it profitable?

    Firstly, to organize workplace, you will only need 20-30 square meters (and that’s with a margin). That is, there will still be a lot of free space left to place mannequins on which they will hang ready-made samples, and other additional “devices”.

    Secondly, printing images on T-shirts, in terms of technological process, very simple. Even an inexperienced worker will be able to master all the subtleties of this art in just a couple of days.

    The third thing to mention is high margins. If you add up the cost of the drawing itself (average prices will be given below) - about 2 dollars, wholesale price one T-shirt costs 2-3 dollars, then it turns out that production costs are two, or even more, times less than the profit from the sale. Clients are willing to pay from 10 to 15 dollars for a good “print”. As you can see, even the lowest markup allows you to ensure 100-150% profit.

    And the fourth point, last on the list, but not least important, is business diversification. All the main components that you use when applying designs to T-shirts: a computer, a plotter, your own knowledge in the field of graphic design, all this opens up a bunch of additional opportunities for you. You can print cups, print banners and billboards. In general, there are plenty of options.

    Disadvantages of business

    There is a fly in the ointment in every barrel of honey - there is no escape from it. This type of income, like all others, has its drawbacks. I will list three of them, so to speak, in contrast to the above advantages.

    The most obvious thing that can scare away novice entrepreneurs is the need for significant initial investments. The heat press alone paired with a printer will cost you $1000, but don’t forget about consumables, rent for the premises (you can, of course, install equipment at home, and instead of a point of sale, create and promote your own online store, but then there will be difficulties with its promotion, and the income will be several times less) and other mandatory components of a T-shirt business.

    The second point is quite serious competition. Now everyone who is not too lazy uses this simple and profitable idea. Just go to any photocopier/printing machine and with a 95% probability you will see an advertisement for this service there. In general, if you are not able to organize a competent advertising campaign to attract clients, the idea will not work.

    The third disadvantage is that high profitability is negated by small sales. Some people are simply not interested in the images on T-shirts, others decided to order from competitors, and so on. If you serve two or three people a week, you will make a ridiculous profit.

    Conclusion

    T-shirt printing is a great start for entrepreneurs with a small budget. To organize such a business, you will need an average of 2-4 thousand dollars (whether this is a lot or a little, everyone decides for themselves). Anyway, thanks high profitability, the initial investment will pay off very quickly - in just a couple of months. Of course, for this you will need to try: to choose a good location for the point of sale, to include additional services in the price list.

    Reviews

    I offer an option for making money on T-shirts, which will be even cheaper than described in the article: create an online store website with all the necessary gadgets - accepting online payments and so on, fill it with content (in our case, these will be samples of printing on mugs, T-shirts, posters, etc. further), promote the site and start accepting orders from users. Then go to the nearest copy center, where there is a printing service, and print out orders. You send finished products to clients. Then, if things go well, buy additional equipment and print yourself.
    Of course, prices need to be raised by 20 percent so as not to remain at a loss.

    The payback period for this business is a little confusing: About 3,000 bucks need to be invested (and this is not counting the rental of staff and hiring an employee), at a time when net profit per T-shirt will not exceed 4-5 dollars (let’s be realistic, no one will buy a T-shirt for 15 bucks, no matter how unique it is! And they are unlikely to order more than 10 T-shirts a day, even in the most “passable place” (again, Let's face it.) Having thought about the calculations, it turns out that the profit is quite small, and does not come immediately!

    Another minus of this business This is seasonal, a couple of months in winter and summer holidays...

    Seasonality does not have as much of an impact here as, for example, in the ice cream trade. In addition, there is a link to dates and occasions (birthdays, etc.) that occur throughout the year, gifts are often bought “for future use”, sometimes vice versa, the deadline for ordering a print is “burning” - there are many nuances that need to be calculated very difficult!

    The disadvantages of this technology are the unjustified high cost of equipment, a high percentage of defects, the inability to work with all sizes of T-shirts, the high cost of printing, Printing technologies - heat transfer and sublimation will be better and higher quality than the method of direct printing on fabric

    I think that this idea has long since become a thing of the past; it will only be suitable for fans, if sold at concerts, but of course they will be suitable for football fans. Any other sporting competition, but en masse it is no longer very popular.

    And I want to support this idea, but with some reservations. We need to focus on rhinestones! Aunties love it when everything sparkles and shines. They are ready to pay money for it.
    The main thing is to promote these T-shirts as exclusive. Make articles with photos of show business stars wearing T-shirts with rhinestones and sparkles. By the way, you can print not only on T-shirts, but also on pajamas, baseball caps, handbags, bandanas, etc.
    The main thing is that it is bright and original.

    Polina,
    Well, what glitters is sold ready-made from China and especially from Turkey. We must try to make it shine very beautifully and original. And it’s very noticeable, but tasteful, that is, it needs to compete with the Chinese and Turks in originality.

    Tatyana, the fun is in the uniqueness and exclusivity. Imagine if you created a service “a photo of your dog in rhinestones.” This is chic! Few glamorous aunts can resist such temptation.
    True, the clientele will be specific; we know who loves everything shiny and flashy. But these are details, the main thing is that the product is sold.

    Yes, this niche has been occupied for a long time, I think everywhere. There are several people doing this in my city. Some people opened a print shop for mugs and T-shirts. others print and sell their products on the market under the guise of the most unusual and cool T-shirts

    In my city there are also several salons with such services. The first is a store of T-shirts with cool inscriptions and, accordingly, they make T-shirts to order and also in the Fujifilm salon they make such inscriptions, as well as on cups and other surfaces.

    Well, you know, again, such a business shouldn’t exist on its own; here we should be talking not only about printing on T-shirts, but about printing in general, maybe on mugs and other accessories. But printing on T-shirts is simply too narrow; I print on T-shirts for myself at home using thermal transfer paper.

    Starover, after all, T-shirts are the most hot commodity, and the technique of applying the picture differs from applying, say, to mugs. I think that this circumstance forces entrepreneurs to deliberately “narrow down” their business: it’s better to do what happens quickly and is always in demand!

    There may be a lot of competition, but I personally haven’t seen many T-shirts with really cool and original inscriptions, so everything is in your hands, if you have good taste and imagination knows no bounds, then you can print something on them that people will like, then I think they will tear you away, people like to stand out and be original, they are willing to pay a lot for it.

    Well, of course this is good, but someone has to do it too :) Do you mean that you would buy ready-made ones? Or would you order it with your own invented inscriptions? If the latter, then this more or less makes sense, but if the former, then it would simply be mediation.

    Yes this is undoubtedly good idea for business, but is it worth it? How many buyers do you think can be found in this area? In my opinion, very little. Even if they are found, they will not place an order for large quantities and of course this business does not justify itself.

    I have already published several guides on how to make money selling T-shirts from foreign authors ( ), but this time I will talk about my experience.

    While finishing my New Year's Olivier, I started testing a service for selling T-shirts with various prints.

    The principle of its operation is very simple:

    1. Create a design for a T-shirt
    2. You receive a special link to this product.
    3. If a product is purchased through your link, you receive 25% of the product price
    4. If the product was not purchased through your link, you receive 5% of the cost of the product

    The first stage of creating a print

    You should start by working out the niche in which you will work.

    Of course, you can simply create a beautiful design on any topic, but there will be problems selling it.

    The print design should be related to a specific theme.

    For example, I am interested in cryptocurrencies. This topic is close to me, I know what is trending now. I can create a print that will appeal to that audience.

    I know where this audience lives, so I know where I can sell my designs.

    But if you create a beautiful abstract design, then I don’t even know where you need to advertise to sell it.

    As you may have guessed, there are countless themes for creating designs.

    For example, work (police, firefighters, doctors, etc.), hobbies (fishing, hunting, coins, stamps), sports, etc.

    It seems to me that most often ladies buy T-shirts with prints for their boyfriends as a gift for a certain date (February 14, February 23, DR). Although I could be wrong, guys, write in the comments if you bought T-shirts with prints.

    Therefore, I would create designs specifically for a male audience.

    Once you learn how to create and sell your products, you can consider the niche of hype news.

    What is important here is the speed of creating and distributing advertisements for your products, and this requires some experience.

    Searching and preparing images

    Do you already have a big idea and are raring to go? Great, let's move on to the design creation process.

    For this we need Photoshop or its equivalent and a little imagination.

    For the design, large and high-quality images of 3500 px in size on the smaller side are used.

    Therefore, if you don't know how to draw, you can create a design from other people's drawings.

    Finding a high-quality image in such a large format is quite difficult, so it is better to use vector images that can be enlarged to any size without losing quality.

    Vector images can be downloaded from freepik.com. I use them to create the main background of T-shirts.

    We go to the site. Enter the request in English, select vector and psd format, download the images you like.

    Open it using Photoshop. We indicate the resolution and set the color mode to CMYK.

    If you are happy with the colors, then go to the Image – Mode tab and change the CMYK mode back to RGB.

    Save the image in JPG format.

    This way we collect and prepare all the images we need.

    Creating a design in the designer

    I'll show you with an example.

    I decided to create several designs dedicated to the popular game Clash of Clans. I would like to note that some topics are prohibited for use. You can read in detail

    We upload all images to the site.

    Moderation of designs takes a long time, about 5 days, so you need to do everything clearly in accordance with the instructions. Otherwise, your design will be closed for revision and you will have to wait another 3-4 days.

    Of these, only 2 designs were of interest to buyers.

    As a result of the experiment, we managed to earn 411 rubles. Completely passive income.

    This is a reward for selling my designs; if I sold these T-shirts myself through my referral site, my earnings would be more than 2,000 rubles.

    But it turned out that in VK and Yandex this topic is prohibited, and in Telegram the prices for advertising are astronomical.

    I had to abandon this idea, but as you can see, even without advertising, T-shirts are sold completely automatically.

    Conclusions

    If you are not such a crooked designer like me, then your work will sell much better.

    Correctly define your target audience, this will help in sales.

    The Print Bar has all the tools for this. You can create your own store on your own domain, with statistics and traffic tracking systems.

    If you are not interested in this, then you can simply create designs for your own pleasure. They will be sold on the site, and you will receive passive income.



    
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