The name of the brand watch. Ranking of Swiss watch brands - an overview of the most reliable companies

Swiss watches are the best in the world. Watch brands from Switzerland do not need to prove the quality of their products, which has already become an axiom. If the question arose - to buy a Swiss or any other watch, the choice is obvious.

But choosing a brand and model from the whole variety of brands is more difficult. You need to navigate the prestige rating of watches and the features of different manufacturers, know the differences between male and female models, understand the pricing principles of elite brands.

There is no single clear ranking of the best Swiss watch brands. Specialized magazines make their own ratings every year, but they are constantly changing and depend on the audience, novelties on the watch market and even fashion trends.

Prices, popularity, mechanism improvements, brand history, production principles and other features affect the prestige of the brand, but do not completely determine it. There is no clear answer to the question, which is better - a luxurious quartz bracelet watch with diamonds from Bvlgari or a laconic elegant Vacheron Constantin with a hand-assembled caliber, if they have the same price? Or who is higher in the ranking - the young brand Maurice Lacroix with the best retrograde movements in the world or the well-known brand Longines, which has been around for two hundred years?

Classification of the best Swiss watches

This does not mean that Swiss brands cannot be classified. There is an approximate rating of watches by category, which you can focus on when choosing. The best, highest categories are premium, luxury and super premium, also known as haute horlogerie or haute horlogerie. Within these categories, brands compete with each other.

Based on this classification, the best Swiss Watches produced by brands from the haute horlogerie category. There are relatively few of them. Undoubted leaders are Audemars Piguet, Patek Philippe and Vacheron Constantin. Also in this category, according to the versions of many ratings, are Jaeger-LeCoultre, Blancpain, A.Lange & Sohne, in many ratings the brands Breguet and Richard Mille fall here.

The luxury category includes no less high-quality, reliable and accurate watches from Swiss manufacturers - these are the famous Rolex, Omega, Chopard, Hublot, Cartier. Luxury watches are called Glashutte, Breitling, Zenith, IWC. It is impossible to say which brand is the best of this category. Rolex is the most popular brand and makes the most accurate watches. Breitling specializes in sports and professional models, while Cartier produces elegant decorative watches with a distinctive style. Each brand has its own characteristics and its own audience, which considers it the best in a certain category.

Premium watches are an order of magnitude lower in cost and prestige than luxury and super-premium products. Nevertheless, it is also a reliable, stylish and status watch, one of the best in the world. These include the brands TAG Heuer, Maurice Lacroix, Longines.

How to choose the best watch

This classification is not an unambiguous rule, but rather a flexible system. Each brand has successful and unsuccessful models, watches with different functionality, design and cost. A certain model from a luxury brand may be better in certain characteristics than a watch that belongs to haute horlogerie. Watch companies change their principles, directions of development, philosophy. In addition, fashion trends in watchmaking change more slowly than in many other areas, but still they change too. Therefore, brands can move from one category to another.

Thus, you need to choose the best Swiss watches for yourself not only on the basis of ratings. It is important to adequately assess the status and financial opportunities, take into account lifestyle, focus on the tastes and needs for functionality and design of watches.

What is the best watch for a man

A man should have at least three pairs of watches: suit for special occasions, casual and sports. When choosing a new watch for a man, one must first of all take into account their purpose: models for evening out, for sports and outdoor activities and for every day vary significantly. Experts advise buying watches for different occasions from different brands, as most manufacturers have their own specialization. In addition, the wider the choice, the more opportunities to find the perfect model.

When buying a watch, pay attention to the materials. The main materials for male models are gold, steel, less often platinum and titanium. Some brands are widely used in men's collections innovative materials- carbon, rubber, zirconium oxide and others.

Active and practical men choose steel models from high-quality 904L alloy. Buyers with conservative tastes prefer white or rose gold. Yellow gold is used less often in men's collections and is more associated with women's watches, but some brands have worthy masculine models from this alloy. Platinum watches are the choice of the most demanding connoisseurs of watchmaking art. Models made of new materials are suitable for those who like to experiment and value functionality over prestige.

When choosing a strap or bracelet, you need to take into account the lifestyle of a man and the expected duration of wearing a watch. The metal bracelet is more durable, it is not afraid of moisture and mechanical damage. But a watch with a bracelet is a little heavier. In addition, the length of the bracelet is not adjustable, if necessary, the master can reduce it. Watches with leather straps are more comfortable to wear and look more elegant. But they must be handled with care, as the skin suffers from moisture, it can be scratched or torn.

Men primarily value functionality in watches, not design. They rarely consider quartz pieces and prefer more sophisticated and prestigious mechanical models.

When choosing a watch, pay attention to the features of the caliber, additional features, and improvements. A universal option - a model with a time display and a calendar without "bells and whistles". A sports watch is handy to have a chronograph and tachymeter scale, but only if those features are really needed. If a man is often on business trips or travels, it is advisable to choose a watch with dual time.

Models with complex improvements - such as a tourbillon or a repeater - should be bought only by true lovers and connoisseurs of watchmaking, for whom a watch is not so much a practical device or an element of prestige as a work of art.

Although the design is considered last when choosing a men's watch, it also needs to be paid attention to. The main dial colors for men are classic black or white. If you need variety, then many brands have options with other discreet colors - dark blue, gray, silver, brown dials.

The shape of the case, the design of the dial, the presence of decorative elements and other design features can be chosen based only on taste preferences. But when choosing a case size, you also need to consider the width of your wrist. For a medium-sized hand - about 20 cm - a standard watch with a diameter of 40-42 mm is suitable. For men with a thin wrist, it is better to choose small 38 mm models so that they look harmonious and do not emphasize this feature. And on large hands, a massive watch with a case size of 44-46 mm looks better. When choosing, remember that a wide bezel visually reduces the size of the watch.

In recent years, men are less and less paying attention to the selection of the size of the wrist. The only strict rule is that the body arms should not protrude beyond the arm.

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The cheapest Swiss watches

The most budget brand of the highest categories of Swiss watches is Longines. This premium manufacturer has the most models in the price range of 1-2 thousand dollars. The next brand with relatively inexpensive watch collections is Omega from the same premium category, its prices start from 2-3 thousand dollars. In this price range, watches are made only from of stainless steel and rarely decorated with precious stones, with a few exceptions.

Relatively inexpensive Swiss watches can be chosen from the brands TAG Heuer, Tudor, Bvlgari. Several affordable models under 5 thousand dollars are in the professional collections of IWC and Breitling.

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Where to buy swiss watches

You need to buy original Swiss watches in branded boutiques or official representative offices. It is most convenient to use large portals for the sale of watches, which contain information about different stores and sellers. In this case, you do not have to choose options with good prices, convenient location, wide range and availability of the desired models.

The portal site offers services for the sale of Swiss watches. The site presents the best brands and all available models with a convenient filter for different characteristics. You choose the watch you like, and we take care of the rest and even deliver the purchase to any point within the CIS. You can also buy watches in our offices in Moscow and St. Petersburg.

Where to sell swiss watches

It is also more convenient to sell second-hand Swiss watches through major service, and not in a pawnshop or buying up.. Fill out the form on the site, indicate the basic data about your watch, and we will contact you immediately. We guarantee fair price and deal on the same day.

For modern man Wristwatches have long ceased to be just a portable device that measures time. Now it is primarily a stylish and fashionable accessory, which often shows the viability of its owner.
That is why it is worth presenting the rating of watch brands of the year in order to know exactly which companies you should contact for help if you want to acquire high-quality watches.

14. A. Lange & Söhne is a European, or rather German brand, whose wristwatches can easily compete with other well-known developers.

13. The next position of the rating is Omega, which turned 128 this year. That is why the watch from the declared manufacturer is not only the style of 2016 and modern fashion, but also a long history.

12. The next position belongs to the Rolex company founded in 1905 by the German Hans Wilsdorf. The head office of this company is currently located in Switzerland, and more than 500 thousand watches roll off the assembly line every year.

11. Another prestigious watch brand Girard-Perregaux, which came into history as early as 1791. It is worth noting that it was the craftsmen of this enterprise who presented in 1969 the first quartz watch movement, which has a pulsation of 32768 Hz. In the future, this parameter became the international norm for quartz representatives of the "temporary world".

10. Want to look stylish and you can next year? Don't miss Piaget's premium watches. The company, owned by Georges Edouard Piaget, has been operating in the fashion accessories market since 1874.

9. Another luxury watch is representatives of the Hublot brand, owned by the MDM concern. Main hallmarks of these watches are rubber straps and nautical-themed decoration.

8. Rating watch brands according to their popularity next year, it is worth mentioning the Audemars Piguet brand. This company has learned to keep its traditions through time. More than 15,000 hand-crafted products leave the assembly line every year, each of which has a master's signature and serial number.

7. The famous brand Chopard, which began its history as early as 1860 with the release of chronometers, is now one of the most sought after developers of fashion accessories.

6. Another "temporary" company next year - Ulysse Nardin. Initially, the declared enterprise was engaged in the creation of exclusively marine tachometers.

5. What fashionista does not dream of wearing a watch from the French company Cartier on her hand? It is worth noting that the claimed developer has long ceased to create exclusively "temporary" models. Now Cartier is also engaged in the production of unique jewelry.

4. Another Swiss company, Blancpain, began its history in 1735. Until that time, all watches at the enterprise are assembled exclusively by hand with mechanical filling.

3. Closes the top three next year watch house Jaeger-LeCoultre, operating since 1833. To date, watch models from this developer are very bold modernist trends.

2. Silver was won by Vacheron Constantin, which has been a symbol of elegance and quality for 260 years. Now about 20 thousand watches a year come off the production line, and all of them are of premium quality.

1. The undisputed winner of this ranking is another Swiss brand, which was founded in 1840 by a Pole and a Frenchman. Now Patek Philippe is a display of the best quality watches, the cost of which starts from 10 thousand dollars.

Swiss watches are a unique combination of high quality and attractive design. This is a classic and prestige that has not been equaled for more than 400 years - sophisticated technology, hand-made assembly, expensive materials. A feature of Swiss watches for men and women is not only the marking, indicating the country of origin. Watches are considered Swiss only if a number of conditions are met:

• The cost of parts in the watch mechanism is not less than 50%.
• The movement is built into the case in Switzerland.
• The final check of the watch was made in Switzerland.

Such watches are not only a functional accessory, but can also tell a lot about the character and hobbies of their owner or mistress. So, for example, some brands (mostly luxury) are inspired by various sports, which is reflected in the design. Thus, you should not save on watches, because they are an organic continuation of the image and personality. Below is a ranking of the best Swiss watch companies, which are of high quality and are known for their unique design solutions.

The best Swiss watch brands: budget up to 30,000 rubles.

Budget Swiss watch? Yes, and it happens! The brands below have proven themselves exclusively on the positive side. For a relatively low cost, you can become the owner of high-quality products.

5 Adriatica

Reliability and elegance
Country: Switzerland
Rating (2018): 4.6

The watch brand, known primarily in European cities, is only gaining popularity among the Russian consumer. The company produces not only men's watches, but also women's watches, which are distinguished by special elegance and sophistication. Men's models are quite versatile, they will be a good addition to any look, whether it's a classic style or a sporty one. The straps are made of natural calf leather, elastic and soft. Thanks to a special processing method, they have natural colors. Not every brand can boast of this.

Metal parts are made of titanium, which has high wear-resistant characteristics. Movements are purchased from famous Swiss masters, so there is no doubt about their military accuracy and high quality. Each watch collection has its own individual style and unique design. The low price makes first-class products especially attractive. Watches of this company will be a great gift for a man. They will emphasize his masculinity, sense of style and tell a little about his character. Reliability, elegance and originality distinguish this inexpensive Swiss brand from others.

4 SWISS MILITARY - HANOWA

High functionality
Country: Switzerland
Rating (2018): 4.7

One of the most popular inexpensive Swiss brands that produces excellent men's watches. Specialists with a special care for their own sketches create an original design, using high-quality materials that help to embody absolute precision, reliability and durability. The watches of the brand are created for a real man striving for perfection not only in life, but also at work and in sports. They are versatile and will easily fit into any wardrobe. Conciseness and masculinity are the key components that form the basis of the brand.

The company is trying to create functional product. So, each watch model contains parts with a special coating, thanks to which you can see the time at night. Inexpensive watches have mineral glass, and products with a higher price tag are produced with sapphire (one of the hardest materials). The ion coating protects the watch from various types of damage. Metal parts are made of stainless steel, which has excellent wear resistance. All products are tested on electronic equipment to avoid the smallest defects. This is the best inexpensive watch brand.

3 Roamers

Best price
Country: Switzerland
Rating (2018): 4.8

Roamer is the most budget representative of the Swiss watch rating. The brand is not yet widely known in the domestic market, however, its low cost will certainly have a positive impact on sales growth. The watch company was registered in 1908. The founders and subsequent owners of the company have immortalized their names with the development of their own calibers and devotion to the use of proven movements.

The design of men's and women's watches is generally focused on the classics of the 40s. A unique feature of the models is guilloche, that is, drawing on the case and / or dial of a pattern that matches the pattern of the bracelet. Users in the reviews note restrained lines, high accuracy, inlay with precious stones as advantages. The cost is from 8,000 rubles.

2 Maurice Lacroix

The perfect combination of price and quality
Country: Switzerland
Rating (2018): 4.9

Maurice Lacroix is ​​a Swiss watch brand founded in 1975. The brand owes its name not to the founding father or the city, as is often the case, but to the name of one of the employees - or rather, to its euphony, on which the manufacturers relied. The track record of the company includes the project of the world's first watch with mechanical memory. Currently, the brand has signed a sponsorship contract with FC Barcelona.

Women's and men's collections of the brand include watches for every taste and budget. But what is especially valuable for users is that there are a lot of affordable models among luxury models, which allowed the manufacturer to get into the rating: from quartz to mechanical, various water resistance classes and bracelet material. The minimum price is 29,000 rubles.

In 16th century Switzerland, John Calvin forbade men and women from wearing jewelry, precious stones and metals. All masters had to retrain. Beautiful watches appeared on their shelves, which were so magnificent that they overshadowed any jewelry. Currently produced in Switzerland the largest number watches of the best quality.

1 Tissot

Top Innovation in Manufacturing
Country: Switzerland
Rating (2018): 5.0

Tissot is one of the leaders in the rating in the category of budget Swiss watches. The firm was founded in 1853. Mark has close ties with Russia. So since the end of the 50s of the 19th century, Tissot has been the official supplier of watches to the Russian Imperial Court; since the beginning of the 20th century - watches for the Russian Army.

A feature of the manufacturer is innovation, for example, watches made of granite, mother-of-pearl and wood - their advanced developments. The brand's collections include men's and women's watches, mechanical and quartz, analog and digital, pocket and pendant watches. Users in the reviews emphasize such advantages as water resistance, straps made of leather, stainless steel or rubber, steel case, diamond encrustation, etc. The minimum cost is 17,000 rubles.

The best Swiss watch brands: budget up to 100,000 rubles.

In this category of the rating, there are proven brands of men's and women's watches that have found the largest number of positive reviews. Users have dubbed these brands as the best combination of value, aesthetics and functionality.

5 Victorinox

Restrained style
Country: Switzerland
Rating (2018): 4.6

The brand that made a name for itself with the most functional military knives, is engaged in the production of no less functional watches. Each element that is introduced during creation has its own meaning and performs a special function, making each product practical and original. Initially, the company was engaged in the production of the best military watches in America, but then it was decided to expand production towards Switzerland. The company has remained true to its traditions and differs from others in that it produces products with a restrained form and with the most readable (of all Swiss watches) dial.

The brand produces watches of various price categories, but especially interesting items are in the category of 30 thousand or more rubles. High quality, durable materials, unusual but strict design are the key components of a brand that wins men's hearts. In addition, this brand also has women's models, but there are not many of them. They are an excellent completion not only for a sporty look (models with textile straps), but also for the image of a successful business woman who is able to promote her business on a par with men. Sometimes a watch can tell a lot more about a person than it seems.

4 Raymond Weil

Combination of innovation and tradition
Country: Switzerland
Rating (2018): 4.7

The brand of Swiss watches, created relatively recently (in the second half of the 20th century), can surprise with its products. Throughout this time, the company has been improving and continues to improve the process of creating some of the best men's and women's watches. The music-inspired brand is today one of the few that has its own independent production. Unique technologies production, high-tech design and premium materials have helped to create an honest name for the brand, which strictly declares the high quality of products.

A wide range of watches has a different focus: there are sports models, there are timeless classics or classics in a modern interpretation, also, brand masters offer interesting vintage models. There are a large number of excellent collections for women. They are the epitome of elegance and respect for the aesthetics of timepieces of the past. But the main advantage of the brand over the rest is a unique combination of innovations and traditions, and, of course, an attentive attitude towards customers. It is the first firm to create a shopping club and expand its presence online.

3 Tag Heuer

High level of waterproofness
Country: Switzerland
Rating (2018): 4.8

Tag Hoyer is a company that dates back to 1860. Currently, it is engaged in the production of luxury watches, chronometers, smartphones and glasses. Distinctive feature brand - an endless passion for precision. The company owns numerous developments of chronographs capable of measuring even hundredths of a second. Wristwatches of this brand are in great demand among Hollywood stars and legendary athletes - Leonardo DiCaprio, Lewis Hamilton, Cristiano Ronaldo, Patrick Dempsey and others.

A special place in the collections is reserved for men's quartz watches with a steel case and a stainless steel bracelet, which are not afraid of scuba diving. The manufacturer guarantees a high level of water resistance, which is confirmed by user reviews. The cost is from 70,000 rubles.

2 Longines

High quality and style
Country: Switzerland
Rating (2018): 4.9

Longines is a brand of watches and, concurrently, the world's first officially registered trademark among those still in use. Founded in 1832, the company has long been decorating its watch models with a specific engraving - an inverted hourglass with wide open wings. The brand beats all records in the field of watch companies in terms of the number of awards. Among the famous owners of watches from this manufacturer are Albert Einstein, Joseph Stalin, Coco Chanel. And among the advertising persons herself Audrey Hepburn and Andre Agassi.

The company gave the world such an innovation as the development of a mechanism in which the translation of the hands and their winding became possible through the crown. Other innovations include the launch of rectangular and barrel-shaped watches, as well as minimizing the thickness of the products. Users emphasize that the watches of this brand are the quintessence of high quality and style. Price - from 44,000 rubles.

1 Rado

Best scratch resistance. Luxurious design solutions
Country: Switzerland
Rating (2018): 5.0

Rado is one of the most famous Swiss watch brands. The company has been operating since 1917, focusing on the production of watches for men and women of the middle price category. Interesting fact- watches of this brand are emblazoned on the hand of Sasha Bely - the legendary character from the series "Brigade" performed by Sergei Bezrukov. In addition, the company is the official timekeeper of tennis tournaments.

The manufacturer is credited with the release of the first watch resistant to scratches. This characteristic is still their "chip". Users agree with fashion experts who give the brand the palm of its hand when it comes to design. All collections of the company are distinguished by sophistication, relevance and sophistication. In reviews, buyers emphasize that the brand offers a wide range of men's, women's and unisex watches. The cost is from 48,000 rubles.

The best brands of Swiss watches: budget from 100,000 rubles.

Brands from the premium segment will be affordable for a narrow circle of watch lovers. However, as those who paid a tidy sum for the watch assure, it is worth it. Design, functionality, ergonomics - everything is on top!

5 Baume & Mercier

Versatility and uniqueness
Country: Switzerland
Rating (2018): 4.6

Luxury watches, known as the best products in the luxury segment, win not only women's hearts, but also men's. The oldest brand in the world among other watchmakers began its history in the 16th century and continues to create masterpieces for wrists to this day. A wide range allows you to choose a model for any image. There are also models with a chronograph, with three dials and world time. The mechanism works flawlessly and impresses with its functionality.

Wealthy men completely prefer the brand for a touch of masculinity and a sense of taste in design that instantly stands out from the crowd. Women's watches have a sensual elegance and give a special charm to their owner. You can meet both timeless classics and a curious game with it. Some models include an interchangeable strap, making it easy to pair the watch with any outfit. Brand products are chosen by women of any age, because they are universal, but at the same time, unique. The quality is not worth mentioning here, the price and the brand name will do it themselves. Such a watch will be an excellent financial investment, ready to work for decades.

4 Ulysse Nardin

Perfect technologies
Country: Switzerland
Rating (2018): 4.7

The history of the brand, which began in the 19th century with absolutely accurate marine chronometers, continues to this day. These chronometers were adjusted using astronomical regulators. The company has received numerous awards for numerous patents. Since the 80s of the 20th century, it has launched the production of men's watches, which are not inferior in accuracy to the famous chronometers, for which it received the title of the best brand of Swiss watches in the face of the public. Quite recently, the brand decided to increase the warranty period of its products to five years, which speaks of the highest level of watchmaking art to this day. Not every brand can be proud of this.

Perfect manufacturability and ingenuity that distinguish the brand's watches cannot be cheap. A company that constantly trains its staff and improves the production process cannot afford the luxury of a budget model, because every detail of the watch is made of high quality material, checked with perfect precision and special attention. The company has been a leader among watch manufactories for many years, not changing its traditions and remaining faithful to the sea element in design solutions.

3 Breitling

High build quality
Country: Switzerland
Rating (2018): 4.8

The Breitling brand of Swiss watches has existed since 1884. The company boasts the invention of a chronograph with an independent control button and a stopwatch, the accuracy of which was 1/10 of a second. Trademark worked closely with global aviation companies and to this day is famous for its connection with aeronautics.

Users note in the reviews the build quality, high water resistance class and unique thematic design. Models of all lines are distinguished by a large body, contrasting trim and an appearance that mimics the cockpit. The minimum cost of a watch is 135,000 rubles. For this price, for example, you can become the owner of a quartz men's watch with an analog type of time display, leather strap and sapphire glass with anti-reflective coating.

2 Omegas

All-ceramic body
Country: Switzerland
Rating (2018): 4.9

The premium brand finds inspiration in the most unexpected things: in sports, in space, in work with charitable organizations, and, even in ties with the most famous secret agent. Many celebrities choose watches of this brand for the highest quality, unique design and bright history. So, for example, "Omega" - the first watch that visited the moon. In addition, the brand, like no other, occupies a special place in the sports arena. For many years the company has been the main timekeeper at all top level competitions.

The company tries to use not only high-quality time-tested materials, but also independently invents new alloys, making its product special. High performance and functionality are emphasized by a tasteful design. This company is one of the few that creates an accessory with an all-ceramic case, thus presenting an interesting interpretation of the “moon” watch. Brand products will emphasize the uniqueness of their owner and will be a great addition to any look.

1 Rolex

The best accuracy class - "A"
Country: Switzerland
Rating (2018): 5.0

Rolex is a premium brand of Swiss watches, whose name is certainly associated with luxury, elegance and reliability. The manufacturer specializes in the production of accessories and watches, the annual volume of which is from half a million items. This is perhaps the most famous brand watch products.

The company, founded in 1905, throughout its activities has paid Special attention watch quality. It is this company that owns the first issue of watches, marked with the Certificate of Chronometric Accuracy. Users who have afforded such a prestigious purchase declare the high quality of watches, rich assortment, unsurpassed accuracy and chic design. The minimum value starts at 682,000 rubles. The case of this watch is made of steel and gold, and a stainless steel bracelet is also complemented with gold.

When choosing a gift for a status person, they come to mind as the first option. Of course, not everyone can afford such a thing, and one must be able to distinguish the original from a fake. What is this? Became a Swiss watch! High-quality, stylish, insanely expensive, but simply luxurious. There is even a rating of Swiss watch brands, and the most popular models can be seen by a simple man in the street in the hands of the powers that be.

When there is no need for advertising

How many things do you know that advertising, in principle, is not needed? Hardly, because fashion is a changeable friend, and she rarely focuses on any prerequisites. But the best Swiss are not subject to. Thanks to their first-class quality and original design, they have firmly established themselves in the group of masterpieces that established industry giants and promising family ateliers work on in a remote Alpine country.

Original Swiss watches can be compared to exclusive cars that are made to order. Each copy of the chronometer is an absolute work of art. Therefore, the rating of Swiss watch brands is relevant without comparing the models themselves, but only on the basis of logos.

Visiting card of Switzerland

Agree, in most cases, the original Switzerland on your wrist does not need a description. This is already a kind of style, status and respect from others. If a person can afford an original Swiss watch, then he has reached a certain level in life. He can claim respect, appreciates both the subtlety of production and exceptional quality. And if he correctly assessed the situation and chose the best Swiss among many brands, the watch in this case is also an indicator of taste. For many centuries the masters of Switzerland have conquered the world with their watches, which have become the standard of accuracy and quality. Across the country there will be no less than a thousand firms with own production. Of course, the competition is simply unimaginable, so only those who do not relax for a minute can break into the leadership position. That is why the rating of Swiss watch brands cannot be compiled based on any specific criteria; you can become the best at once if you ensure the appropriate level of production. But if there can be young firms on the podium, then the giants of the industry still have a long history, starting from the middle of the seventeenth century.

How was it all...

In the distant times of the religious wars, which, by the way, are shaking Europe even today, the mass migration of the Huguenots began. Among them there were many talented individuals who perfected their watchmaking skills to perfection.

Gradually, a historical rating of Swiss watch brands was compiled. As a criterion, you can take production trends, demand, prices and complexity of mechanisms. Therefore, there is no single rating, and around each brand there is a whole bunch of separate myths, supported by the personal preferences of buyers. There is already a stereotype of a kind, according to which the best brand is Swiss - which are comparable in price to Tissot, but have more admirers. Manufacturers rationally approach the compilation of popularity ratings, giving the podium to their own products. Of course, such a rating of Swiss watch brands does not reflect the real state of affairs. The unconditional leadership of old manufacturers will not be true either, since today there is an abundance of demanded "young" models, such as, say, Maurice Lacroix watches.

status gift

What is the image of a strong and powerful person? The stereotype is a formal trouser suit, a pressed tie and a delicate scent of an elite perfume. But not only clothes make a person such, but also status accessories, including a leather briefcase, gold cufflinks, a tie pin and a watch. First of all, Breguet watches began to be mentioned in the media. And in terms of prestige, the Rolex and Cartier brands have no competitors. But, alas, the gift option of such a brand seems somewhat utopian, since a rare person in our time can find enough money in his budget for such a purchase. In fact, such a gift is a work of art that obliges to correspond.

Brand value rating

In such a calculation, various factors must be taken into account. After all, not only the volume of sales and retail value is important, but also the specific assessment that Swiss watches are subjected to by specialists. The price, of course, will bite anyway, but it justifies itself, as it is determined half by the functions and materials used, and half by the name of the manufacturer. Expensive Swiss watches are men's toys, a kind of fetish, some names here give joy and sound like music. Wealthy people choose Rado, Longines, Breitling, Martin Braun, Rodolphe, Tag Heuer, Breitling, Ebel, Maurice Lacroix, Raymond Weil, Perrelet. Of course, the brands Saint Honore, Louis Erard, Roamer, Michel Herbelin, Tissot cannot be called democratic, but they are still less expensive when buying.

Honorable First Place

And there is no undeniable leader here, except that it is possible to mention leadership positions according to certain criteria. It all depends on what goal the potential owner of the watch is pursuing. If the emphasis is on high quality when buying, then the Geneva watch house Patek Philippe rightfully occupies the leader's position. The products of this House are distinguished by unprecedented precision and reliability. The company keeps the brand and makes all the details - from bolts to clockwork - on its own. It is, rather, a Swiss men's watch, as they do not take with the elegance of the mechanism, but they attract with stability. Among the fans of the brand are Vladimir Putin, Andy Warhol and even Leo Tolstoy. Moreover, lovers of quality are not stopped even by the fact that the price for such a Swiss watch goes off scale for 20 thousand dollars.

But the most expensive watch brand is Rolex. The brand value exceeds 5,074. The brand began its history in the distant 1908. For the watch industry, this period is not long, however, during this time the brand has managed to take its rightful place. Rolex chronometers are preferred by public figures seeking to emphasize social status. For example, among the fans of the firm are the singer Rihanna, Bruce Willis and Nicolas Cage. But the evidence that people with taste love will be the choice in their favor of Carlos Slim, who is richest man on the ground. Well, a very solid accessory, because Rolex is a Swiss watch, the price of which starts at 10 thousand dollars.

Top three

Who else can be attributed to the most popular brands? The Swiss watch brand Omega has a lot of admirers. Attractive is the fact that the brand positions itself as giving priority to quality, rather than the use of precious metals. But the popular Swiss brand that produces women's watches is Vacheron Constantin. His works are characterized by elegance and refined style. The company was founded back in 1755. Such a long history is due to the precision of the Swiss movement, coupled with an exclusive design. The brand uses precious stones, colored gold and platinum to decorate its timepieces, so it is not surprising that this Swiss watch brand sets a price range of around 60,000 euros per piece.

fresh blood

The rating would not be complete if we forgot about young but promising companies. If they are not mentioned, it may seem that "hazing" reigns in the watchmaking field, and therefore young people are undeservedly overlooked. So, one of the iconic representatives of Switzerland is Hublot. The company appeared in 1980 in Nyon thanks to the efforts of entrepreneur Carlo Crocco, but remained in the shadows until 2004, when it was bought by Jean-Claude Biver, who literally breathed into production new life. In a short time, the brand became recognizable and acquired a circle of admirers. What caused such popularity? An innovative approach and bold decisions regarding materials that can be combined in production. The company combines gold and rubber, tantalum and rose gold, magnet and titanium. H

Swiss men's aces of futuristic design have attracted the attention of a whole crowd of lovers to stand out. Such eclectic combinations are preferred by famous politicians, actors, athletes. Among the fans of the brand, the legendary Diego Maradona and the English coach Sir The Swiss brand is not cheap, the most budget model is estimated at 23 thousand dollars. This is a prime example of how a brand remains independent of company size and price offers. For the rating, the main thing is the style of communication and the correct work with the clientele. If the client wants to stand out, then you need to give him this opportunity.

Ranking positions with a jewelry bias

The rating of Swiss watch brands in itself implies the presence in it of expensive brands, the acquisition of which is beyond the reach of ordinary people. But in recent years, watches have gradually lost their relevance as a chronometer itself. Now it is not just a useful accessory, but also a truly piece of jewelry, with which it is not a shame to go out. Watches become the pride of the owner, so their beauty is now paramount. From this point of view, the unsurpassed leader will be the Swiss company Rolex, which is loved by prominent men of the world. But dear ladies prefer the watch house Chopard, famous for the release of models with ultra-precise calibration and attractive design. This brand is undeniably Swiss in quality. Women's watches of this brand are preferred by Salma Hayek and Sharon Stone. A very valuable jewelry toy, because the average price of Chopard watches is 35 thousand dollars.

Sports criterion

But after all, luxury items are valued not only by socialites and influential businessmen. Many lovers of Swiss quality like the sporty style offered by the watch brand IWC, or La Watch. Such watches were loved by Winston Churchill and many famous politicians. The average price for such a watch is 26 thousand dollars.

But the Swiss brand Blancpain has been among the most popular for more than three centuries.

Maybe this explains the incredibly high price of 50 thousand dollars per copy?! Although it is difficult to dispute the value of these luxury watches, which combine the traditions of the past with the developments of the present. Such a work of art can only be produced in a limited edition.

Democracy in practice

Is it among the Swiss watches highest quality there is not a single brand that would take care of the middle class? How to say. For example, in the watch capital of Switzerland, which is rightly considered the town of Le Locle in the mountainous province of Jura, in 1853 a company producing Swiss watches "Tissot" appeared. The main goal of the company's masters - to preserve traditions, but at the same time surprise - has found its fans in more than 150 countries. For 157 years, the brand has taken its place of honor in the ranking of watch brands, producing more and more functional models. But the main charm of the brand lies in its relative accessibility. The symbiosis of the brand's qualities allows us to remain a partner of NASCAR, FIBA, AFL, CBA, Grand Prix in motorsport and world championships in cycling, fencing and hockey for many years. Agree, such cooperation is only for the benefit of the developing brand!