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How to advertise your page on Instagram. Advertising on Instagram. The Complete Guide to Advertising. Get the maximum effect

With this article, I open a series of materials on setting up targeted advertising on Facebook. Let's start from simple to complex and go through each of the points in detail. If you regularly target on Facebook, then you probably won’t find anything new in the material. But for beginners - that's it.

The material was prepared by Vladimir Kazakov, founder and head of the Madwins digital agency, author of the Telegram channel about targeted advertising and SMM.

Targeted advertising on Instagram has become very popular. Of course, massfollowing is gradually fading away! Instagram every month introduces some cool stuff and updated features that it becomes just stupid not to use! Including expands the functionality of targeted advertising and its capabilities. In today's article, I will tell you in detail how to set up targeted advertising on Instagram - step by step, from A to Z.

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So, before setting up and launching targeted ads on Instagram, we need to prepare some technical points for everything to work well:

Step 1 - Create a business page

If you already have a business page on Facebook (Not a group!!!) - just skip this step and go to the next one. In order to set up targeted advertising on instagram, you must have a business page on Facebook and, most importantly, link your instagram account to it! Facebook uses the business page as a platform that shows your ads. Therefore, without it in any way.

We go to the main page of Facebook. Click on the Pages tab - Create Page

A business page on Facebook differs from a group in that the group cannot be advertised, but the page can! I mean, it's not like in VKontakte. Created a group? You take and create now a business page.

Next, choose the desired page format. Just choose what suits you the most. The essence of the page does not change. In addition, the page view can then be customized without any problems! Created? Well, now hang a cap on the page, an avatar, fill it out.

Step 2 - Link your Instagram account to your business page

In order to link an instagram account to a business page, you need to go to Settings.

Choose "instagram. Enter your username and password. Tied!

Important point! Be sure to convert your Instagram account to a business account!

Now you can start setting up targeted advertising on Instagram.

Step 3 - Setting up and creating Instagram ads

Go to the Ads Manager section

If you don't have an ad manager, go here: https://www.facebook.com/ads/manager/creation/creation/ and create any ad, with any text and any settings. Then choose the payment method and STOP THE ANNOUNCEMENT. After that, you will have the Ad Manager.

Set up geography (City, gender, age, language). In the Detailed targeting section, we set the interests of the Target Audience. This important point! Don't put everything in here! In one campaign there should be interests of one direction.

Have you chosen a target audience? Okay, now go to the “Types of placement” section - check the box “Edit placements”

A few years after the launch of the application, Instagram has created opportunities for promoting products and services. For a business, this is a great opportunity to develop, covering a growing target audience. How much does advertising on Instagram cost? It all depends on its type and some other factors.

Types and features of advertising

targeted advertising on Instagram: Ukraine and other countries have absolutely equal opportunities to choose target audience;
public announcements;
announcements through the exchange.

Targeted advertising - it's the only official one - these are ads that appear in the user's feed among other posts. It allows you to set up a campaign in such a way that the ad is shown to the target audience. The price is determined by the auction method: the more the advertiser is willing to pay per click, the greater the reach of the audience he will receive. At the moment, the optimal cost per click is 30-35 cents

Placing ads in public assumes that the advertiser himself is looking for an account and negotiates with its owner. On the exchange, accounts that need promotion and platforms that are ready to place ads meet and also agree on cooperation. The difference between the second and third types of advertising is that there are many tools on the exchange that allow you to choose the right platform. The exchange also monitors the status of the transaction: the platform must make the correct placement, and the customer must pay for the work.

It is impossible to unequivocally answer the question of how much advertising on Instagram costs. The price also depends on the number of subscribers of this or that account and its activity, if we are talking about placement in public (through the exchange or by personal arrangements). The cost can vary from 200 to 10,000 rubles.

Instagram ad price

Publication in a profile with several hundred thousand subscribers will cost at least 10,000 rubles. If there are about a million subscribers, then the average price tag is 30-50 thousand rubles per post. If you want to post in a multi-millionaire account, get ready to shell out a couple of hundred thousand rubles.

The price per post depends not only on the number of subscribers. The daily reach, user engagement (likes, comments), popularity of the person, niche specifics and how good your product or service is are taken into account. Bloggers always worry about the quality of what they advertise. They can’t advise people (and most often Instagram advertising among bloggers is successful precisely due to its nativeness and environmental friendliness, because it looks like an ordinary advice or recommendation) something indigestible. That is why the practice is widespread when first bloggers are sent a product for a test (and often give it away as a gift) or are invited to try the service for free.

As for targeted advertising, the situation is a little different here and works on the principle of an auction. Here you create an advertisement and specify maximum price per impression/click (optional, of your choice), which they are ready to give away. According to aitarget, the average cost per click for the entire Instagram audience is 17 cents (about 10 rubles), but to cover this entire audience, you should set the maximum price 2 times more - 37 cents.

This does not mean at all that 20 rubles will be charged from your card for each click. A click will cost you as much as the level at which your bid wins the highest other bid per click to a particular user. And so for each user from your segment.

How much does advertising on Instagram cost Sobchak, Boni, Buzova and others

Kim Kardashian

The telediva turns everything she touches into money, including Instagram posts, but once Kim advertised Diclegis, a medical drug for pregnant women, which allegedly saves from toxicosis. Later it turned out that the pills have a detrimental effect on the body, to the point that a woman can lose a child. The celebrity, apparently, did not know about the negative consequences.

Ksenia Sobchak

Sobchak does not like to appear in the frame with the goods that he advertises. The maximum that the client can count on is the hand of Xenia.

Ksenia Borodina

More than 4 million subscribers, the cost of an advertising post is 150,000 rubles

Victoria Bonya

The TV presenter knows very well how difficult it is to make money. Vika has long been wealthy, but the desire to earn extra money where possible, apparently, has not left the beauty. The common-law wife of Irish billionaire Alex Smurfit advertised in a photoblog ... a screwdriver.

Alena Vodonaeva

Almost one and a half million subscribers, the cost of an advertising post is up to 100,000 rubles

Once a former member of Dom-2 was asked how she earns. “Because there are brains,” Alena snapped. And we can say with confidence: because Instagram exists. Not only does Alena have her own online clothing store, but there is also a lot of advertising in the photoblog. Basically, the beauty advertises cosmetics.

Anastasia Volochkova

The dancer not only advertises on Instagram, but also receives contracts through personal photos. So the management of the hotel in the Maldives, in which Nastya lived and was photographed, offered the artist to become the face of the island. Now the image of Volochkova will be printed on the pages of local guidebooks, and the blonde will also appear in the commercial of the resort.

Aiza Anokhina

A friend of Alena Vodonaeva, business lady Aiza Anokhina, is always quite frank with her Instagram subscribers. A beauty can feel free to post a photo without makeup or tell how she unsuccessfully enlarged her breasts. Advertising posts, of course, are also served under the sauce "oh, now I'll tell you this."

Irina Gorbacheva

Not only celebrities who became famous many years ago earn millions on their Instagram. For example, 27-year-old theater actress Pyotr Fomenko Irina Gorbacheva started Instagram just a few months ago. The girl records humorous absurd sketches that brought her fame on the Web: in six months, about a million users subscribed to Ira!

The manager of the actress Dmitry Ivanov asks for one publication on her Instagram from 150,000 to 300,000 rubles.

How to advertise effectively?

There are several subtleties and points that you should pay attention to when placing ads in public.

Here is their list:

place ads in publics on your subject, and not in all in a row - an obvious, but often forgotten point. Remember that in publics on your topic there is an audience closer to you, which means that there will be more transitions to you;
don't jump right in big numbers- the larger the audience in the public, the higher the price of placement in it (we will talk about prices below), but do not think that by investing a lot of money in a public with a fat number of subscribers, you will get the same fat traffic to your account;
take care of the design of the post - make (or order) beautiful photo and format the text of the post, use emoji, do not forget to insert a link to your account (again, obviously, but there were cases when they forgot);
set up an account for launching advertising - in the description and a few last posts, state your USP, arrange a promotion, discounts, contest, etc.

Now let's talk about the search and selection of publics. The easiest way to search is to search on Instagram itself.

You drive in a thematic query, view the publics, their attendance, the number of likes and comments under the posts and choose the one that suits you for advertising. And the second way - more professional - is to use ratings. Ratings are sites where the effectiveness of posting in terms of the ratio of likes and comments in the number of subscribers and others has already been calculated for you and tops of accounts have been displayed for these indicators.

t30p.ru
spellfeed.com
livedune.ru

If we talk about advertising in public in general, then it has its pros and cons. Of the positive aspects, it is worth noting the good effect of obtaining an audience for a relatively low cost of such advertising. Among the shortcomings are the dubiousness of the audience (especially from general publics, it is very difficult to find the target one), the difficulty in finding good publics and the lack of control tools (posting and holding a post for the agreed time is kept on parole).

As a conclusion, public advertising is worth a try, and more than once. Whatever one may say, if you get to a good public, you can grab at least subscribers from there, who, later (or even immediately), can become your customers.

Instagram advertising exchange

The Instagram advertising exchange is an online service that collects accounts that want to advertise - brands, entrepreneurs, etc., and the so-called advertising platforms - publics and bloggers who are ready to place ads.

The exchanges themselves provide an impressive set of tools and rights for both parties. Thus, advertisers get access to the full database of sites registered on the exchange, have the opportunity to filter it out using various filters (by topic, by geolocation, by number of subscribers, by audience activity, and so on) and run ads in several sites at once.

The exchange also displays detailed information about sites - indicators of audience engagement (the same ratio of the average number of likes and comments to the number of subscribers), audience growth dynamics and much more.

And most importantly, the exchange monitors the completion of tasks and is a guarantor for both parties, so here neither a public / blogger can simply take money and not post anything, nor an advertiser will be able to leave his cash in his pocket when the task was completed perfectly.

Here is a list of the most popular Instagram ad exchanges today:

socialite.ru
110100.ru
labelup.ru
dealway.ru
adstamer.com

We will not dwell on each Instagram advertising exchange, the principle of operation of each of them is very similar to the others: we register (log in with our Instagram account), filter the general database using subject filters, number of subscribers, engagement, etc. , we get a certain segment of this database based on our filters, then we compose a task for them and send a request. Some of those who refuse or ignore our task will also be eliminated from our segment, and we will start working with the rest - we will make a payment to the exchange, the sites will begin to complete the task, then we and the exchange will check the task, and after our approval, the money paid will fly to the performers.

What of all this is worth stopping and considering in detail is the preparation of the task. Of the available types of tasks on the Instagram advertising exchange, there are 2 main ones - posting and an easy task. With posting, everything is simple - you give a picture, give text and say to post everything at that time. This type of task is suitable for public, as they post everything in a row.

As for bloggers, they maintain their account for their audience, which is very involved and active in them. Therefore, simply posting a post can be perceived by the audience very negatively, so a blogger may completely refuse such a task.

So bloggers take the easy task. Its essence is as follows: you give your product to a blogger and he takes a photo with this product (a photo in your fur coat, a photo in your restaurant, with a disk of your information product, etc.) and writes in the description of the post saying he bought ( -a) this, I like it very much, and a link to you. Such advertising looks very natural and will not alienate the blogger's audience, but only encourage them to follow his example, which is what we need.

According to Instagram advertising exchanges, I think that's all. As a conclusion - this tool advertising on instagram is very cool, maybe even worth using it as the main one. The only thing worth noting here is that it’s not worth advertising on the same sites (well, or at least it’s not worth it often). Change filter criteria, try different segments, experiment.

Targeted advertising on Instagram

As you can see, the advertising post is not very different from other posts in the feed, it is revealed only by the inscription "Advertising" at the top and the active button. The essence of this ad is that it appears in the feed of users with certain parameters of their account. Among these parameters: age, gender, language, interests. An appropriate question immediately arises: how does Instagram know this information about us?

And here the basis of the work of targeting advertising on Instagram is revealed. The fact is that it is displayed only for those users who have linked their account to an account on the facebook social network. From previous articles, we know that Instagram actively encourages us to make this link as an additional security measure. And here it is revealed back side this binding - after it, Instagram receives information from Facebook about us, about which publics we visit there, which third-party sites we go to. Our activity is also recorded on Instagram itself.

And based on the collected information about the account, a characteristic is formed according to which it can fall into the segment of the one who sets up targeted advertising.

In both services, you need to create an account (on Facebook - a page) and link bank card. Also, when working with both services, you should disable the antivirus and the adblock program / extension.

The process of working with services and selecting an audience is intuitive and similar to working with an advertising exchange.

As for the design of the advertising post itself, there are some standards here: the photo format must be either 1:1 (square) or 1:1.9, the minimum resolution is 600:600 (600:315 for the second format), the optimal one is 1080:1080. The image should not include more than 20% of the text (protection from those who like to hang the inscription "Press!" on the entire picture in the post).

It is also worth giving Special attention link below the ad. You can insert any link, and this is very cool for those who sell through a landing page, an online store, etc. For those who have an Instagram account as the final authority, targeted advertising is less suitable, since the only thing that can be inserted into the link field in this case is the URL of the account itself, but then when clicked, people will go to the web version of Instagram through the browser, not to an account in the app. Tip - make landings.

How to determine the number of bots in an advertising profile?

First, let's define what a bot account is. Most often, this is a regular profile with the following features:

it is empty - there are no or almost no subscribers and posts;
contains more than 4 numeric characters in the name - there is, of course, a percentage of error here, but alienka18985 and petr83762 are hardly real users who just like the abracadabra of numbers;
does not have a profile photo - if a person was too lazy and did not even put a photo, what can we say about writing comments or entering a bank card number to pay for designer tulle skirts).

Of course, these are general signs and it is necessary to take into account the percentage of “smart” bots. They upload about 15 photos, put hashtags and geotags under them, and gain a small number of subscribers, thereby leaving the sight of blockers and spy services.

How to find out the number of bots in a profile?

In order not to fall for the bait and protect yourself from ads in the bot profile, use the profile search filter on AdvanceTS.

You can do this in two ways:

in the search, enter the profile name for verification (the number of subscribers must be at least 2000 people),
enter a topic in the search field, for example, “food” and set the percentage of bots through the search filters (recommended% - 0-6).

Using filters, you can also find profiles with high engagement (from 3%) and information about the sale of posts through the exchange.

In the fall of 2015, Facebook opened the possibility of creating and launching targeted ads for users on the Instagram social network. In this article you will see step by step instructions how to set up this ad through the Manager Facebook ads.

What does an Instagram ad look like?

It looks like a regular Instagram post, plus it can have a call-to-action button at the bottom that leads to an external site, and there is always an “Advertise” label in the upper right corner.

What can you advertise on Instagram?

a link to an external site (including using a video instead of a photo)
link to an external site with conversion tracking
video
mobile applications

Facebook is also promising to add the ability to advertise any post from your Facebook Page, but my account doesn't have that option yet.

Step-by-step instructions for setting up ads for Instagram

Preliminary actions.

Step 1. Connect your Instagram account to the fan page that you will use for advertising in advance.

To do this, go to the Fan Page Settings, open the "Instagram Ads" section on the left and click the blue "Add Account" button.

Result:

Important feature!
1 Instagram account can only be linked to 1 fan page. You can remove it from the Page and relink it to another one at any time.

Question: Is it possible to make Instagram ads without connecting an account? Yes. What this affects, read further in the article.

That is, I select the Goal "Redirect people to the website".

Note! On the right, you are shown the approximate coverage of people per day for the budget that you specified. Moreover, the reach on Facebook is less than the reach on Instagram. This means that Instagram ads are now cheaper.

Step 5 Scroll down and proceed to the final step - Customizing the appearance of the ad.

If you select video, you again have the choice of uploading your own video from your computer or creating a video from slides.

The parameters that the video and slideshow should match, Facebook suggests to the right:

Remember: Facebook skips pictures where the text takes up a maximum of 1/5 of its area (i.e. 20%).

The aspect ratio for Instagram can be taken as 1:1 or 1.91:1. In this example, I'm using the exact same image that I'm using for Facebook News Feed ads on desktop. Its dimensions are 600 by 315 pixels.

Even lower in the left column, you configure only 3 options:

- select the same fan page to which the Instagram account is linked,
- write your own advertising text,
- and choose what will be written on the button (I chose "Details").

Now on the right you can see how your Instagram ad will look live in the preview. To do this, click on the horizontal "dice" where it says "Instagram new":

To disable unnecessary, click Delete to the right. Leave only Instagram.

All you have to do is click the green "Place Order" button.

How to see an ad on Instagram itself?

Go to Ad Manager. Open your campaign, Group and ad in it. On the right there will be an "eyes" icon. Click it. A pop-up window will appear. In it, click the link at the bottom "View Instagram permalink with comments".

The disadvantage of this preview is that you can't test the button that leads to an external site, as it only appears on the mobile version of Instagram.

All other functions of ad editing, targeting, budgeting, stopping and re-starting ads are exactly the same as with any Facebook ad.

Now you know how to create Instagram ads with Facebook Ads Manager. Please share your results in the comments.

How to advertise on Instagram officially in the feed? This question is now puzzled by many entrepreneurs throughout Russia. This is due to the fact that more than 200 million people are sitting on this social network. Not only schoolchildren, but also quite solvent people spend time in it every hour. Therefore, promoting a post in the feed is an opportunity to tell the world about your new business or increase the popularity of an existing one, find new clients and acquire useful connections.

Advantages and effectiveness of advertising in the Instagram feed

By promoting a record, you can achieve:

lead generation;
increase in conversions (targeted actions of Internet users);
increase video viewing;
attracting traffic to the site page;
increase your brand awareness;
increase in sales.

With it, you can cover any target audience.
If necessary, it is realistic to have clients from different countries.
It is possible to select one or more desired AC targets.
It has many tools for targeted targeting.
Almost all goods and services can be advertised.
Small price for clicks and views.
Lots of analytics tools.

How to advertise in the feed: step by step instructions?

So, now let's go directly to the question: how to advertise on Instagram in the feed.

First, link your business account to your company profile on Facebook. Then select the post you want to promote. Edit it if necessary. On the first line, write important information, and at the end, make a call to action. Click on the blue "Promote" button.

target action

Under the ad post, there is a call to action button. You need to choose a tex for her. For example, visiting your website or calling a company. If the goal is to go to your page, copy its address from the web version. If you want Instagram users to go to the landing page, then insert a link to it.

The audience

Choose your target audience. In the settings, specify geography, age, gender and interests. You can entrust this action to Instagram itself.

Overall budget and duration

Determine the amount you want to spend on promoting the post, as well as the duration of the advertisement. Put it in the settings. For example, your budget is Rs. You intend to promote the post for 10 days. In this case, 100 rubles will be charged from your card every day, since the budget will be evenly distributed over the entire duration of the promotion.

preview

Click "Check Order" and then "Promotion Preview". Thanks to this action, you will be able to see how the post will appear in the feed. Then re-read the text, check it for errors, and also make sure that your links are clickable. Take this step responsibly so as not to waste your budget.

Payment

Go back a little and click on the Add new way payment." Click "Credit or Debit Card". Then enter the card number, expiration date, and CVV.

Final stage

Click Promote. Your advertising entry will be sent to a moderator for review. If everything is done according to the rules developed by the creators of Instagram, then soon the post will start showing and you will be able to see its statistics. If the results are not satisfactory, then the ad can be disabled and then removed.

How much does it cost to advertise in the feed?

You set the budget for the promotion of goods and services yourself. The minimum is 20 rubles. More installed from your card will not be debited.

After setting up audience targeting, Facebook offers advertisers 2 options for post coverage:

small at a low price;
big on high.

You can also offer your budget. The frequency of display will depend on which one you put. advertising campaign.

“The cost of advertising in regional cities is much higher than in small ones. For this reason, if you are not interested in promotion, for example, in Moscow, then you should remove it in the geography settings. So, you will save a considerable part of the budget.

“The more expensive the product, the more competitors, the higher the cost of advertising.”

Why can't I advertise on Instagram?

The problem can be caused by reasons such as:

lack of a business account;
Facebook advertising debt
an image of the wrong size was used;
ad description more than 300 characters;
video over 4 GB;
inability to enter the page, as it was blocked;

In addition, if you are not the admin of the Facebook page to which the Instagram business account is linked, you will also not be able to advertise in the feed.

What can't be promoted. Short list

tobacco products;

illegal goods and services;
medicines;
unsafe food additives;
weapons and ammunition;
materials for adults;
non-working landing pages;
network marketing;
fake documents;
malware;
Scandinavian auctions.

Targeted ads on Instagram are launched through the Facebook ad cabinet. Why is this happening? Instagram is owned by Facebook, and the latter positions itself not only as a parent company, but also as an advertising aggregator platform that uses Instagram as a partner of its own advertising network.

Instagram ad targeting is based on Facebook audience data. Accordingly, it is shown only to those users whose accounts are linked. The only exceptions are campaigns configured for all users. But there are practically no fans of this method: few people want to shoot sparrows from a cannon.

Select the goal "Traffic" and continue setting up ads on Instagram.

Step 2. Set up an advertising campaign

Audience selection

Give the campaign a name and click Continue.

The first thing Facebook asks you to select is the type of ad object.

The most common option is a website. But you also have the option to link to your app or transfer people to Messenger.

The first audience that Facebook offers to use is your own. In the "Customized audience" line, you can pull up users from your databases or based on pixel retargeting. With it, you can catch up with your website visitors with Instagram ads.

Facebook also offers to reach an audience similar to yours to a greater or lesser extent.

Now let's move on to the settings for geography, gender and age of the audience.

In geographic targeting, you can choose not only a country or city, but even a specific place on the map and broadcast ads on Instagram only to those who are nearby.

Advice: if you are targeting by your own database, we recommend that you do not set “other targetings”. Their purpose-cut off all the audience that is not interested in your offer, leaving only potential customers. Meanwhile, everyone who interacted with your site or other promotional materials,-this is your target audience. Moreover, we recommend going the other way and setting the advertising campaign parameters based on the characteristics of subscribers and buyers.

Let's move on to more detailed targeting with the selection of an audience based on their interests. There are many categories of interests on Facebook, so just enter the key interests of the target audience. If there are any, the system will pull them up. If it’s difficult to formulate interests, find one or two, and then use the “Recommendations” of the social network itself. Facebook will show interests close to the given ones.

Categories of interests are formed on the basis of behavioral targeting: who is subscribed to, what interacts with on Facebook and beyond, what posts likes, comments, what photos views. Based on this, the user is assigned to one or another category of interested people.

As for restrictions on gender and age, this is a subjective parameter, which largely depends on your business and the goals of the advertising campaign. You shouldn't exclude it. It is worth noting that the main part of the Instagram audience is young people. But keep in mind that it includes an impressive audience of up to 18 years. This segment does not have its own income and is not interesting for every business. Also, each age cluster has its own characteristics, girls aged 18–22 and 30–35 behave in in social networks differently. Accordingly, advertising content for each segment needs different.

traffic manager Ingate

Set up placement (ad placement on Instagram)

Let's move on to setting up the site for placement. To do this, select "Edit placements" and leave only Instagram. Then select the placement that interests you more: ads in the feed or in Stories.

Advertising in Stories has its pros and cons. It is always at the top of the screen and is highlighted, i.e. more visible. In addition, it automatically plays when you browse. However, this is a purely visual interaction tool: you won't add any details to your ad as there isn't much room for text.

On the right, Facebook shows what the selected placement looks like.

Optionally, you can choose the type of operating system of devices on which you want to show ads on Instagram: iOS or Android. So, if you sell accessories only for Apple, the Android audience will not be interesting. But the assumption that iOS device owners are more solvent finds less and less evidence in practice, and such segmentation is often erroneous.

Budget and show schedule

When setting a budget, you can choose Daily or Lifetime. At the launch stage, we recommend starting with a small budget (the issue price is 100-200 rubles per campaign) and evaluate the results.

Next, we choose an optimization strategy. There are four options: Link Clicks, Landing Page Views, Impressions, and Unique Daily Reach. The strategy determines to whom, how often and under what payment scheme your Instagram ads will be shown.

Types of strategies:

The "Impressions" strategy will provide a high frequency of contact.
Unique Daily Reach will show your ad to the maximum number of unique users, but in a non-intrusive manner, no more than once a day.
Link Clicks and Landing Page Views are very similar. The system optimizes your advertising campaign in such a way as to get the maximum number of targeted actions at the minimum cost. In the first case, clicks are counted, in the second - downloaded pages. Therefore, to optimize for landing pages, you need a link to the site in the form of a pixel.

By choosing "Link Clicks", we can decide whether to pay for: per impression (CPM) or per action (CPC), in other cases, the payment is charged only for ad impressions (CPM). Recall that for example, we decided to bring users to the site using targeted advertising on Instagram. In this case, the appropriate optimization method is "Click on the link" with pay per action.

You have the option to set a cap bid per click (this is the upper cap you're willing to pay in an auction) or no bid. In the second case, Facebook itself will write off the optimal market rate per click. The bid will change according to the bidding on the auction, and your ad will appear with 100% probability. Moreover, if the ad gets good CTR(click-through rate), the cost of a click in the next period will noticeably decrease.

IMPORTANT! After knowing the cost per click, bring the campaign to 100 clicks-this is the number of actions required to evaluate the effectiveness of an advertising campaign and the channel as a whole.

"Advertising Schedule" we can use it only when setting a budget for the entire validity period. This format is convenient if you are working on applications or calls, but you can only accept them at a certain time. For example, a pizzeria with delivery, open until 22.00. It is clear that orders after this time are irrelevant for the institution. In this case, you can set a schedule for displaying ads daily from 10.00 to 22.00.

"Delivery type" is the display type of your ads:

"Standard"- the budget will be spent evenly over the selected period, which will allow you to monitor the effectiveness of the campaign, disable non-working or expensive ads.
"Accelerated"- ads on Instagram will be shown as quickly as possible, so the entire planned budget can be written off in a couple of minutes. Use this type only if you are absolutely sure that your ad is effective at any given time. For example, when an advertised promotion lasts one day and it is important to reach the entire possible audience today and now.

Step 3. Create ads

The first step is to choose a format advertisement. The site provides a variety of options, each of which has its own advantages. The only way find out which solution works for you - split test by changing the ad parameters and continue collecting data until the best result is achieved.