How to sell hats correctly. Selling fur hats: why is it profitable? What is the difference between crochet and knit

Quite a lot of young people, having worked for several years, or even months, for a private entrepreneur or large corporation, they understand that this is not the life they dreamed of. Some people periodically change jobs in the hope of finding a more suitable one, others simply endure and hope for better times, some talented individuals choose the path of freelancers, and only a few are ready to take a risk and try to open their own business. If we talk about the latter, then selling clothes is the least risky business, but here you also need to know what your buyer is focusing on. In order not to be disappointed in life or your capabilities again, we recommend starting with the sale of hats and related attributes. Hats, scarves, stoles, etc. are the most popular goods among buyers after underwear and socks. You can buy hats wholesale from the manufacturer from the SUMWIN company. The organization is open to cooperation with retailers on mutually beneficial terms. On the company's website you will find not only a huge assortment of hats, haberdashery and other additional accessories, but also mannequins and equipment necessary for high-quality and detailed product demonstration. With the help of mannequins and professional stands, you can present your product in a more favorable light.

You can not worry and trust your business partners represented by the SUMWIN company, since the selection of goods is carried out by professional experienced buyers. The role of the latter is to monitor current fashion trends and consumer preferences. This way your joint business will prosper.

It is worth noting that the range offered by Sumwin is quite extensive and includes both new, just released fashion items, and old classics that are already loved by many. All goods high quality and will please any consumer. And profitable pricing policy will not make you doubt your choice of supplier. In addition, the company offers to your attention products for different age groups and floors, and all this is summed up by the possibility of delivery to anywhere in Ukraine.

By purchasing hats wholesale from Sumwin, you can be confident in the quality of the product and its popularity in the market among buyers. Hurry up to get acquainted with the company’s offer today, and perhaps already beyond the limit short terms, success awaits you in this matter.

Keywords: your business, selling hats, wholesale hats from the manufacturer, buy, wholesale hats in Sumwin, hats, scarves, haberdashery, buyer, stoles, Ukraine

Gulnara Bildanova, owner and founder of the Chobi company, went through many difficulties, but still built a business with an annual turnover of 120 million rubles.

IDEA.

The idea of ​​a business producing children's hats in the premium segment came to Gulnara by accident. Back in 2005, Gulnara Bildanova was a housewife, raising and developing two beautiful daughters, eight and five years old, and did not even dream of having her own company.

However, at one point Gulnara realized that the market for children’s hats (and she was familiar with it first-hand) in our country was represented by two equally impractical directions. Hats from Italian designers look simply wonderful, but are suitable exclusively for children living in the warm Italian climate, where they know about winter only from pictures in encyclopedias, and hats from Norwegian designers are pleasing in quality, but do not look particularly stylish and fashionable.

So Gulnara decided to create her own business, which would help combine beauty and practicality in one model.

It is worth noting that most of the people around Gulnara did not believe in the success of this enterprise. “Who might need more hats on the market? And even in the premium segment?” - people said, but Gulnara took a risk and invested money in her business. At that time, she already had experience working in the Parad network and an MBA degree in strategic management.

FIRST STEPS.

Gulnara took the initial capital to start a business from her entrepreneur husband - the entire Chopi empire began with an amount of $90,000. First of all, Gulnara found two foreign designers, on their advice, she invested in expensive Italian raw materials and... got her first negative experience of communicating with colleagues.

The designers “forgot” to warn Mrs. Bildanova that Italian yarn requires special treatment - washing in a professional machine, otherwise the entire product will turn out prickly and unpleasant, practically unusable.

This deception greatly upset Gulnara, she turned to her husband for advice, but when she heard a stern “If you don’t like it, then close everything!”, she pulled herself together and began to look for ways out of the current situation.

Firstly, Gulnara waved her hand at the unscrupulous designers, and secondly, she was able to find out from the yarn seller the coordinates of the only owner of the washing machine Gulnara needed at that time. It was at his production, in the Yaroslavl region, that the first batch of hats was first washed and then knitted.

Gulnara decided not to take risks and follow the golden rule “If you want something done well, do it yourself.” Therefore, Gulnara independently controlled the work of designers, seamstresses and other factory personnel. She had to not only control, but also constantly persuade, solve both major and minor difficulties. Bildanova recalls this period as very difficult and exhausting.

After the hats were knitted, Gulnara began to go shopping and offer her goods. The vast majority of people didn’t even want to hear about products made in Russia, but Gulnara did not lose heart and hoped to break stereotypes.

Gulnara gave the first batch of goods to the Bosco store. Fortunately, they knew her well and did not immediately refuse her, and after getting acquainted with the product, a trial batch of children's hats went to GUM and Petrovsky Passage.

Where to get money to start own business? This is exactly the problem that 95% of new entrepreneurs face! In the article we revealed the most current methods receiving starting capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Bildanova’s next step was to rent an exhibition stand at the CPM Collection Premiere Moscow fashion exhibition. For the exhibition, she designed catalogs and designed a beautiful and bright stand. This exhibition helped the entrepreneur get excited, introduce herself to clients and get to know them.

Chobi brand hats are now sold in more than 200 stores. The cost of one hat from the winter collection is approximately 2000-4000 rubles, and the spring-summer collection - from 1500 rubles. Sellers are very pleased with Chobi products and say that despite the high prices, most of the goods (about 95%) are sold out before the seasonal sales.

In addition, the company's assortment includes stoles, scarves, mittens, gloves, etc.

OWN STAFF

In 2007, Gulnara was able to bring her business to zero, and a year later, in the town of Golitsyno near Moscow, the entrepreneur rented a small production space of 400 sq.m.

Gulnara says that this step was due to constant misunderstanding and lies on the part of the workers of the Yaroslavl factory. Instead of wasting energy and training someone else’s staff, Gulnara independently recruits 70 people who become HER team and HER people.

LOANS

Gulnara Bildanova is sure that successful business cannot exist at the expense of loans, but must grow and develop solely at the expense of own funds. Immediately after opening the company, Gulnara found a co-investor for the project - Alexey Tretyak, an old friend from Parad shoe stores. Alexey became the owner of the company by 50%, but does not interfere at all with operational management, trusting Gulnara in everything.

Opening own production led to the fact that Gulnara began to practically live in production: she replaced craftsmen, worked with products and even vacuumed, if this was necessary for work.

Bildanova was personally involved in the selection of personnel, and now she personally ensures that the employees of her company grow and develop aesthetically in accordance with the latest trends in the fashion world.

She takes designers abroad, shows them fashion shows, and instills a taste for a beautiful and expensive life. “It’s impossible to produce a luxury product without knowing what luxury is.”

PLANS FOR THE FUTURE

This year Gulnara decided to expand production premises and began to rent 1000 sq.m. This entailed not only expensive repairs and the purchase of expensive equipment, but also the need to expand the product range, loading production capacity. Gulnara is optimistic about the future and believes that she will be able to produce hats for a long time that will delight both young and adult fashionistas.

Based on materials from forbes.ru

How to open a store selling hats and what features it has of this business? Read more...

Upon registration entrepreneurial activity OKVED code 52.42.7 is indicated - “Retail trade in hats”. An ordinary individual entrepreneur is suitable as an organizational and legal form. The taxation system is UTII, this is the best option, since the tax is not large (2-3 thousand rubles per month) and it is not necessary to use the cash register.

Now about the range. According to existing entrepreneurs, expensive hats sell better than cheap ones. Of the best selling brands We can highlight the Polish Willi, Tonak, Italian Totti, Tavitta, and Monteleon headdresses. Among the inexpensive models, Forti, Lapland, and men's Canoe hats sell well. The ratio of expensive and cheap models should be around 70/30. That is, 70% expensive models and 30% cheap ones.

There are quite a few manufacturers of hats, but Polish and Italian manufacturers enjoy special authority. In any case, “you can’t go far with hats alone.” The assortment of a retail outlet selling hats in most cases is supplemented by such goods as: scarves, scarves, gloves, mittens, stoles.

One of the advantages retail The best part is that setting up a business requires minimal investment. The required capital for starting in most cases does not exceed 150-200 thousand rubles.

Another advantage is the lack of need for large areas for a store. Small department can easily fit on 6-8 m2, somewhere near an escalator in a shopping center. In that case, we have high cross-country ability outlet and, accordingly, large sales. At the same time, we have low rent, since we rent only 8 m2. In most cases, this amount will not exceed 10 thousand rubles. per month.

Of course, the hat trade also has its downside. The main one is the low margin that the entrepreneur receives. Judge for yourself. In most cases retail price for a hat + scarf set it will cost no more than 1000 rubles. Purchase - about 400-450 rubles. That is, from one sale you will have an average of 500-600 rubles. Rental costs should be deducted from this amount. wages sellers, taxes and other expenses. In total, there will be approximately 300 rubles of profit left from one item sold. In order to have at least some tangible income, your outlet must sell at least 10 sets of hats daily.

Don't discount competition either. Your outlet's competitors will be entrepreneurs who sell hats along the way, along with other clothing, such as winter jackets or youth clothing. And there are many such points. Of course, in most cases your assortment will be larger, but still a significant part of customers purchase hats as an additional item.

The main point that you should pay attention to first of all is seasonality. The high season for the hat trade is quite short, only from September to December. It is during this period that you receive your main income. Then comes a gradual decline. The most difficult period is spring-summer. Many entrepreneurs who specialize exclusively in the sale of hats are curtailing their activities during this period.

Others are trying to “swim” through the sale of summer hats, caps, panama hats, and the sale of other goods, such as bags, sunglasses. Expensive hats, by the way, are in good demand. Especially if your outlet is located in a popular shopping center, where there is a buyer “with money”. Also, starting in February, some sellers organize sales, which allows you to somehow get rid of the remnants of last year’s collection.

There are several development options for this business:

1. Develop a network of such “mini” departments, open new points in shopping centers and clothing markets;

2. Expand, in the truest sense of the word. Rent larger ones retail space, increase the range and add clothes. It is possible that hats will become just an additional product, but in any other way, it will not be easy to significantly increase your income.

What is the deposit successful sales? Main secrets profitable business is great idea And quality product. Hats are a necessary wardrobe item that helps not only keep you warm, but also look stylish. The domestic manufacturer knows better what styles are in trend today and what the buyer needs. The collection takes into account all the wishes of customers, presents new items of the season, original and classic models, and the attractive price will be a pleasant bonus for budding entrepreneurs.

Hat - always relevant

The well-known headdress has a centuries-old history. For example, in ancient Egypt, wearing a hat was considered the privilege of noble people. And in Ancient Greece such a wardrobe item was used by practical people who valued comfort and convenience. Initially, the hat was considered an exclusively male item of clothing, and women began to wear them much later, appreciating all its advantages. For your business to generate financial profit, it is profitable to buy hats in bulk from the manufacturer. And it's not just about the affordable price. wholesale goods, but also in impeccable quality. Therefore, a conscientious and decent manufacturer vigilantly monitors the quality of the goods produced and the relevance of the styles.

Why is it profitable to organize a business selling hats?

The advantages of such cooperation are concentrated on “three pillars”:

• Saving. Buying goods from domestic manufacturer, you are not only rapidly moving the economy forward, but you are also benefiting yourself. No intermediaries, simple registration without unnecessary complications, best price- all this helps to save money that can be invested in developing your own business.


• Quality. The relevance of the models and the quality of the materials used are confirmed by certificates. Beautiful, fashionable, original hats are a product that is always in demand.


• Bonus programs. The manufacturer values ​​and respects not only its customers, but also its partners. For wholesale buyers interesting promotional offers, sales, bonus programs, which makes cooperation more profitable.

Buyers choose clothes carefully. Even in the cold season, you want to not only feel comfortable, but also look stylish. Statistics show that people change their hats with enviable regularity. When choosing a manufacturer, it is important to remember that reputation is something that money cannot buy.

"DavydovFox" - a company for tailoring and wholesale fur hats in Russia and the CIS countries. You can order on our website http://www.davidovfox.ru/! The assortment includes products impeccable quality at affordable prices.

People always dream of earning money while sitting at home. There are many ways to earn money: working on the Internet, manufacturing products, working on the phone, etc. If you are a housewife, then create your own. Many women love to knit or crochet. Such an activity can bring not only pleasure, but also profit...

Why not try knitting then? Knitted hats are very popular.

Every person wants to have something that no one else has. All you need for knitting is threads of various colors, knitting needles and decorative elements (rhinestones, buttons, beads).

Before you start knitting, come up with sketches of your hats and sketch them in an album.

If you don’t know how to knit some patterns, look for specialized literature on the Internet or take special knitting courses.

You can look for patterns of interesting hats on handicraft forums on the Internet.

Needlewomen are happy to share patterns with each other. Knitted items for children are extremely popular. Mothers will be very happy to buy a hat for their child from you. Especially if this hat is in the form of some kind of animal.

After you have knitted a dozen hats, you need to sell them. How to do this? You can sell your finished products to stores that sell knitting threads. You don't have to sell these hats yourself; the seller will do everything for you. The store will ask for a percentage of the profit for your product, but in this way you can earn a small amount of money for your painstaking work.

New business ideas here: http://site/

If you do not want to work through intermediaries, then you can create your own website or blog. Think about how to design it so that people enjoy being on your site. Take photographs of all your knitted products and place the photos on the website. Photographs are best taken in a well-lit room; you can even come up with entire compositions.

If you don’t know how to take photographs, order a short photo session of your knitted items. Come up with original tags for your hats that will be your distinctive brand.

The first clients can be found among friends. Submit a newsletter to your website at social media or to various forums. You can also buy a banner to advertise your site from someone.

And if customers tell their friends about your hats, then success is definitely guaranteed.
As you can see, you can create your own business quite easily, the main thing is to want...