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The most expensive boutique. The most expensive shopping streets in Europe. "Sphere" on Novy Arbat and Kutuzovskaya

Who doesn't want to look elegant and luxurious in public? Probably no one. Especially if you are a very famous person in show business. In order to be different from others and show their importance in society, these people not only spend a lot of time choosing their outfits, but also do not spare huge sums. Below is a list of the ten most expensive brands clothes in the world.

Valentino (Valentino)

Our rating opens with the Valentino brand - an Italian fashion house with headquarters in Milan, a manufacturer of fashionable luxury clothing, underwear, accessories and perfumes. It was founded by Italian designer Valentino Garavani in 1959. Currently part of the Valentino Fashion Group.

Versace

Gianni Versace - Italian company, manufacturer fashionable clothes and other luxury items. It was founded in 1978 by fashion designer Gianni Versace. But after Gianni's death in 1997, the company was headed by his sister Donatella. As of August 2013, Versace has more than 80 boutiques around the world, the first of which was opened outside Italy in 1991 in Glasgow, Scotland.

Guess

Guess is an American brand that produces clothing and other fashion items such as watches, jewelry and perfumes. The brand was founded in 1981 by brothers Georges, Armand, Paul and Maurice Marciano. Guess in the 80s of the last century was one of the very first and most popular manufacturers of designer denim clothing in the world.

Christian Dior (Christian Dior)

Christian Dior is a famous French fashion house headquartered in Paris, a manufacturer of clothing, shoes, accessories, jewelry, watches, lingerie, cosmetics, perfumes and mobile phones. The brand was founded on December 16, 1946 by one of the best and most famous fashion designers in the world - Christian Dior. In February 1947, the first collection of women's clothing was presented, which revolutionized the world of post-war fashion. Currently, Christian Dior employs 56 thousand people. It has more than 160 boutiques around the world.

Marc Jacobs (Marc Jacobs)

Sixth place in the list of the most expensive clothing brands in the world is occupied by the American brand Marc Jacobs, founded in 1984 by fashion designers Marc Jacobs and Robert Duffy. The brand produces men's, women's and children's clothing, shoes, accessories, as well as perfumes and decorative cosmetics.

Giorgio Armani (Giorgio Armani)

Giorgio Armani S.p.A. is an Italian company founded in 1975 by Giorgio Armani and Sergio Galleoti. The company specializes in the production of clothing, various accessories, watches, cosmetics, interior items, jewelry, and also together with one of the best cosmetic brands L’Oreal - perfumes. Today the Giorgio Armani brand has 13 factories around the world and about 300 stores in 36 different countries. The company's sales were estimated to be approximately $1.69 billion by the end of 2005. Giorgio Armani is the fastest growing fashion brand in the world.

Dolce & Gabbana (Dolce and Gabbana)

In fourth place on the list of the most expensive clothing brands in the world is Dolce & Gabbana, a luxury Italian fashion house founded in Milan in 1985 by designers Domenico Dolce and Stefano Gabbana. The Dolce & Gabbana brand produces fashionable designer clothing, shoes, as well as accessories and perfumes. By 2005, the fashion house's sales amounted to €600 million.

Prada

Prada is an Italian fashion house founded in Milan in 1913 by designer Mario Prada. Specializes in the production of fashionable designer clothes, shoes, various accessories, perfumes, watches, furniture, etc. Currently, the Prada brand has 250 stores located in 65 countries around the world. In 2015, the fashion house's profit amounted to 954.2 million euros.

Chanel

Chanel - French private company with headquarters in Paris. It was founded at the beginning of the 20th century by couturier Gabrielle "Coco" Chanel. The company specializes in the production of luxury goods: clothing, cosmetics and perfumes, watches, bags, sunglasses, jewelry, etc. Chanel owns 310 boutiques around the world, of which 94 are in Asia, 70 in Europe, 10 in Middle East, 128 in North America, 2 in South America.

Gucci (Gucci)

The most expensive clothing brand in the world is Gucci. This is a famous Italian fashion brand founded in Florence (Italy) in 1921 by designer Guccio Gucci (1881–1953). Considered one of the most prestigious, famous, and easily recognizable fashion brands in the world. It specializes in the production of textiles, clothing, perfumes, accessories, interior items, etc. In 2013, the brand was valued at $12.1 billion. Gucci owns 278 boutiques around the world.

Imagine, scientists from California conducted an experiment: a certain group of people were offered to drink wine, having falsely informed them in advance high cost drink All participants in the experiment appreciated the “special” taste of the wine. What's more, participants had brain MRI scans that showed that people felt happier and enjoyed themselves more when they knew they were tasting expensive wine.
Psychologists note that most people, when perceiving the cost of goods, associate the price and value of the product - expensive things are of better quality, expensive washing powder is safer, expensive furniture will last longer. The theme of health and safety benefits can be seen in the slow, but still growing sales of organic food stores: we are what we eat and the like... Only fresh, selected, high-quality products are the criteria by which people choose an expensive supermarket.
The most expensive grocery stores in Moscow

The history of premium supermarkets in Russia began in the early 2000s. The most expensive grocery stores Moscow are represented under certain brands that have become synonymous with the quality and safety of products. Elite grocery stores work only with proven and reliable suppliers; their assortment includes various delicacies, exotic fruits, rare and selected products, and top-quality alcohol. Even ready-made food in expensive supermarkets is often not inferior to restaurant dishes. If you choose luxury grocery stores as a shopping platform, be prepared for the fact that the average check in them is significantly higher than the check in any standard supermarket.
Azbuka Vkusa - a chain of stores operates under this brand in Moscow. Buyers note the high level of service, only fresh products, a large selection of alcohol, and the presence of their own kitchen.
Scarlet Sails is a chain of supermarkets in Moscow with a carefully selected range of products. Additionally, supermarkets offer their own brand products. By the way, the Scarlet Sails company is the operator "s interesting story in the center of Moscow.
Globus Gourmet is a gourmet store, nothing less. Cooking like in a restaurant, original and exclusive products, freshness and high quality goods - any whim, as they say.
Bakhetle - supermarkets, originally from Kazan. Previously, when I was in Kazan, on the way to the airport I always stopped at the Kazan “Bakhetle” to buy something for home with a Tatar flavor. There are now several stores under this brand in Moscow. The emphasis in supermarkets is on products and dishes of national cuisine, halal and.
Magnolia - the prices in these stores are high, but the products and service are standard, like everywhere else, and the interior is completely inadequate. Apparently, the location of the stores allowed them to be included in the list luxury stores: Almost all of them are located in the center of the capital.
Some Moscow markets compete with expensive supermarkets in all respects, for example:.
Let's return to discussing the reasons why the most expensive stores in Moscow are thriving.
Among the products of expensive brands, there are many for which demand continues to grow along with the price; Buyers value prestige and exclusivity in these products.
A phone for 90 thousand rubles is quite inexpensive if your income is 400-500 thousand rubles per month. However, remember all your friends who own an ultra-modern gadget.
I don't think they all have high income. And they bought the phone either on credit (which often happens) or they didn’t eat or drink for several months, but they received an expensive toy that gives status and pleasure. The result is an increase in sales of expensive gadgets.
Are there no people around you who live in a small apartment and drive a super expensive car? That's why luxury car dealerships are not closing.
And have you also heard that Arab countries and Russia are leaders in the consumption of expensive, “niche” perfumes? Oh, this is my sore subject. No, I’m not at all a fan of such complex scents, but in offices now these smells just “hang” in the air, which is why I suffer. But perfume stores are not suffering - their sales of expensive perfume are growing.
Friends, I travel a lot around the country, and this situation in the regions is no less developed than in the capital. I don’t have Manolo Blahnik shoes (the same ones that Sarah Jessica Parker’s character loved so much), but my close friend from small town- There is. She ordered them from America and took three months to pay. I note that these shoes are almost all that my friend has.
Do photos on Odnoklassniki or Instagram with an expensive car in the background tell you something?
The stereotyped thinking that has developed in us affects us. People often buy expensive goods and set their priorities differently. As an example: there are always those who buy groceries in the cheapest discount stores, but have the latest car model.
Another moment of "exchange" cash for pleasure” is related to exactly how you spent the money. That is, when buying goods in expensive stores, you receive personalized service.
Expensive stores give you the opportunity to feel like a “special”, important buyer, and the store staff does everything to ensure that you really buy what you need/beneficial/interesting.
As a result, you are happy to use the purchased item because it suits you/fits you well/works reliably/raises your self-esteem. Without going to extremes and from my own experience, I agree that many expensive things are more pleasing, and also last better and longer. Don’t forget that boutiques also host: seasonal, past collections. And this is a serious chance to buy a really cool thing.
Today, the staff of “expensive” stores undergo a lot of training in order to gain clients from everyone entering the salon. It is strictly forbidden to meet a client based on his clothes. A store consultant can easily be fined for inattention or a sharp response to a potential buyer.
The most expensive clothing store in Moscow

Sometimes, while walking around the center, I go into clothing stores and realize that almost all of them are not cheap. Take for example fashion boutiques in Moscow, on Stoleshnikov Lane: everything is cool, and so are the prices. The staff is extremely polite and attentive to every customer. Although, sometimes you still feel the glancing, appraising glances.
The famous TSUM and are shopping centers where the most expensive clothing stores in Moscow are concentrated. The names of many boutiques are the names of fashion houses or the names of famous designers. Interiors and showcases of TSUM and GUM steel business cards capitals.
Don't forget that he works in GUM grocery supermarket“Gastronom N1”, which according to its design (style, clothing of the staff) takes us to Moscow at the beginning of the second half of the twentieth century, and in fact, is designed for today’s discerning consumer.
And in conclusion, I note that the pursuit of expensive “status” things often ends when a person reaches a certain age. Apparently, there is a reassessment of values and priorities changing.
And one more thing - the more stable and economically developed a society is, the less we can see eloquent signs of luxury in the clothes, accessories and household items of residents. As an example, Western European countries: people on the street are dressed simply and neutrally, there are no flashy gadgets, and if there are, then it’s because they were so accustomed to it from the very beginning, although there are plenty of budget cars on the roads of Europe.
And just in conclusion: according to the survey, the most popular desire of Western European residents for a “hypothetical” goldfish is a long life and eternal youth; the popular desires of our compatriots were a big house and a beautiful car.
Isn't happiness in sausage?
And not in perfume?
And not in a Mercedes?
Friends, happiness definitely doesn’t come from money. However, without them it’s bad.
Happy is not the one who has a lot, but the one who has enough. And the rich cry too, but that’s not what we’re talking about,
I am for beautiful shoes, modern cars and
But this is definitely not an end in itself.
If there is or will be an opportunity, I will buy it; if not, I will not buy it.
I will be happy in both cases.
, there was a whole episode about wine in the science program Discovery. There, the experts were given cheap wine in expensive packaging and they were wrong when describing the most wonderful qualities of the drink. Imagine a sommelier with many years of experience and suddenly such a failure.
The coolest thing is an iPhone on credit and a ride in a crowded minibus with it.
The ability to go to expensive stores is usually status. And this is not the same as buying an expensive thing. You can order an expensive phone online. And the fact that you have to ride with him in a minibus seems stupid to some, but if a person gets pleasure from digging through his phone? Or with a handbag from this brand - has a woman dreamed of it for a long time? Or was it this scent of expensive perfume that you always wanted? In general, this is another debate - why is an iPhone better than a push-button handset?
And you go into a high-status store - all the attention is on you, the salesman licks you, you spend two hours poking around in terribly expensive clothes, and this one is somehow not right, and that one is somehow not like that... You leave the salon with a cardboard bag with a logo - that’s all around ah ah - this lady/gentleman can afford to buy such things in such a store!
--- Added 18 Dec 2018 ---
And a dozen will come up at once, and quickly, quickly, you grab them so that no one intercepts

Precious stones and illustrious clients. In 1947, Katharine Hepburn wore the so-called Inquisition Necklace to the Oscars, and Harry Winston became the first official jeweler of the award. In 1969, Richard Burton bought Harry Winston a unique pear cut diamond for Elizabeth Taylor. You don't have to be a star to wear Harry Winston jewelry, but you certainly become one when you wear platinum earrings with diamonds and sapphires. Boutique Harry Winston: Tretyakovsky pr-d, 7.

Urgent call

Recital 9 Miss Alexandra Tourbillon - women's model in an oval case with a tourbillon - the second in history Bovet women's watch with tourbillon. The first model, released in 2011, was an incredible success. The new watch has another complication - a moon phase indicator. And the exact map of the Moon is made in the form of an engraving. The second hand is replaced with a diamond, and the crown is decorated with a flat sapphire. Bovet: Smolenskaya square, 3/5.

Overlooking Ararat

In the collection Raff House, where unique examples and complicated watch models are collected, the Toric Capitole Ararat minute repeater appeared, created by Parmigiani Fleurier specifically for Raff House, commissioned by Raphael Papian. The watch is based on the Toric Minute Repeater Capitole model and is decorated with an image of Mount Ararat on the front side. House Raff House: M. Nikitskaya, 25.

Eternals

Audemars Piguet, the Le Brassus-based manufactory, has expanded its Royal Oak Offshore collection with a new ceramic case and ceramic bezel: the Royal Oak Offshore Diver. Thanks to the use of super-durable ceramic, this watch is unbreakable and scratch-resistant. Salon Eurotime: Sretensky Blvd., 2.

Science of the Stars

How to combine the best achievements of watchmaking and jewelry art? With a generous Mediterranean hand, Bulgari's craftsmen pour pavé of white diamonds onto the dial, colored stones of different cuts glow like stars. And here you are, a new hit in the Astrale collection. Boutique Bulgari: Tretyakovsky Prospect, 1/1.

The garden is blooming!

Collection Mon Jardin jeweler Svetlana Amova - a walk through the best gardens in the world, portraits of flowers. This double ring is inspired by the Tuileries Garden. In a simple form at first glance, there is a reference to the Florentine patterns that Catherine de Medici loved so much, and to the strict geometry of Le Nôtre, and to palace luxury.

Floated!

Omega Constellation Sedna- the first watch to be cased in 18k Sedna™ gold. Sedna is a new alloy of gold, copper and palladium. The alloy is based on 75% gold, and it owes its unique pink hue to copper. Thanks to palladium, this shade does not fade over the years. Boutique Omega: GUM, Red Square, 3.

Cheerful family

Founded in 1920 as a small family business, Tous is today an internationally recognized jewelry brand. The current owners of the brand, Salvador and Rosa Tous and their four daughters, have developed a style for every day: more than 30 jewelry collections a year made from high-quality materials and precious stones, combining classical traditions and modern developments. They also have their own lines of accessories, perfumes and watches. Today Tous is represented in 45 countries around the world, in more than 400 boutiques.

Light it up!

New autumn-winter collection Boss was shown in Shanghai at the Powerhouse of Art Museum of Contemporary Art. The collection combines natural shapes with three-dimensional details, which the brand's director and womenswear artistic director Eian Allen has transformed into a modern take on femininity.

The most expensive!

Jewelry boutique Boncado is located in Moscow near Kutuzovsky Prospekt, overlooking Moscow City. Here you can buy at best price, bracelets, and even exclusive Tardini bags made of top-class alligator leather.

We have the best samples for your own collection or for a gift of the highest level

The most expensive shopping streets Europe

Barcelona

Market retail Barcelona has remained strong in recent years. During this time, the appearance of many streets has changed, but even today the city has a lot of shops, some of which are considered the best in Spain.

Portal de l'Angel is where fashionable foreign boutiques are concentrated. Nearby are the popular department store El Corte Inglés and the Cathedral. This means that clients - both tourists and local residents- there is always enough here.

The streets of Pelayo and Portaferrissa are also famous for their boutiques. Many international trademarks. Since 2007, the upper part of Passeig de Gràcia has opened its doors to luxury brands, providing the mass market with shops in the lower part of the street.

Demand in the retail sector has weakened somewhat in recent years, reflecting a general trend across Spain. This is mainly due to local brands abandoning plans to increase their presence in the market.

Berlin

The cultural and political center of Germany has a large number of modern shopping centers.

Despite the fact that there are many on the periphery retail space, central Berlin still dominates the retail market. Kurfürstendamm is the most popular street in the west of the capital, which, together with Tauenzienstraße, forms a whole shopping “cascade”, premises on which are always in demand. The famous KaDeWe department store is located here, as well as stores of major international fashion brands.

The center of trade is Friedrichstrasse. There are many stores that sell consumer goods, but luxury brands also have a worthy place here.

Life continues to boil in Khaki courtyards, where there are always a lot of tourists. In terms of importance for trade, this place can be compared with the London district of Covent Garden or the Parisian Marais.

London

West End remains the most important center trade in Great Britain. Business here succeeds mainly due to foreign capital. A significant share of sales is due to the large influx of tourists. The three main streets - Oxford Street, Bond Street and Regent Street - are known for having the densest concentration of retail outlets in Europe.

There are more than 300 shops on Oxford Street. This key market shopping area in the entire West End and Europe's busiest shopping street, it's no surprise that shoppers flock here.

Bond Street is the most famous street in central London for trading luxury goods. Every self-respecting international brand has a store here. Chanel, Christian Dior, Dolce & Gabbana, Emporio Armani and Ermenegildo Zegna are just a few of the famous brands whose products can be found on Bond Street.

Regent Street is part of the Crown Estate, meaning it is owned by the British Crown. A skillful strategy has attracted many large international companies here.

Boutiques in the Covent Garden area attract many tourists and fashion lovers. An increase in sales volumes entails an increase in rental rates, whereas previously a lack of supply was the reason for their decrease.

Recent major deals show that London's shopping streets great potential. Thus, the premises on Oxford Street were leased to the Spanish company Desigual, and the store on New Bond Street was leased to the jewelry manufacturer Piaget.

Madrid

Madrid, the capital and largest city of Spain, attracts many wealthy buyers.

Preciados is one of the main streets and the most popular shopping area in the country. The stores are designed for both mass consumers and luxury goods buyers. There are many expensive boutiques on the stretch of Ortega y Gasseta street between Serrano and Velazquez streets.

Gran Via is located in the old city center, north of Preciados. The retail outlets here are focused mainly on middle segment market.

Over the past 12 months, demand has weakened amid an unfavorable economic environment, but several major transactions. Among them is the rental of premises in Praça Marques de Salamanca by Abercrombie & Fitch.

The amount of free space for shops in the market is limited. Rental rates peaked at 220 euros/m² per month.

Milan

Milan is the industrial, commercial and financial center of Italy. World famous fashion houses are located here.

There are no shopping centers in the heart of the city. This is explained by the fact that historical buildings predominate here, which are under state protection.

Among the shopping streets, two areas can be distinguished. The first - "Fashion Quarter" (Quadrilatero della Moda) - is focused on the sale of luxury goods and includes the area around Via Montenapoleone. Another area is designed for a broader segment of the population. It includes the pedestrian street Corso Vittorio Emanuele, next to Piazza del Duomo.

Despite the unfavorable economic climate, Milan's central streets continue to attract both buyers and sellers. Among the latter are Stella McCartney, who opened a store on Via Santo Spirito, and Abercrombie & Fitch, which opened its flagship store on Via Matteotti.

Due to strong demand from sellers rental rates remain stable, although experts note that the market is not transparent enough.

Moscow

The capital market is the largest consumer market in Russia, accounting for 17% of sales in the country. Most Muscovites shop at 75 shopping centers, scattered throughout the capital. The most famous are GUM and TSUM, as well as luxury boutiques on Petrovka and Stoleshnikov Lane.

Middle-class clients are attracted by stores on Tverskaya, Novy and Stary Arbat. Here you can find retail outlets local and foreign brands.

Rental Demand retail premises increased in 2010 compared to the previous year. Companies mainly focus on large shopping centers on busy streets. Demand exceeds supply and, as a result, rental rates are rising. It is expected that many new retail buildings will be built during 2011.

Munich

Consumption level retail goods in Munich - among the highest in Europe. The local economy is supported by a strong tourism market. The capital of Bavaria is considered the main center of trade in Germany. Demand is high here, and, as a result, rent is expensive.

The main shopping streets in Munich are Kaufingerstrasse and Neuhauser Strasse, as well as the Marienplatz area. Their attendance exceeds 12,500 people per hour. Owners rarely sell their stores, so supply is limited.

However, construction of new buildings continues. For example, the Karstadt am Dom building on Neuhauser Strasse will be demolished, and a new one will be built in its place by 2013.

Demand, especially from the fashion industry, remains high on the fashionable Theatinerstrasse, Weinstrasse, Residenzstrasse and Dienerstrasse. The shops here are a worthy alternative to the Maximilianstrasse boutiques, where there is a serious shortage of free retail space, so rates sometimes reach sky-high levels.

Major deals include Italian fashion label Ermenegildo Zegna's lease of premises on Maximilianstrasse, the upcoming opening of a 1,300 m² Louis Vuitton flagship boutique in the exclusive Palais an der Oper complex, which will be housed in a former post office building, and the company's lease of retail space on Sendlinger Strasse G-Star.

Paris

Paris - one of the world's most important tourist centers - along with London and New York, has become a Mecca for shopping lovers. Local and foreign companies They never stop opening new stores in the French capital.

Parisians prefer shopping on the Champs-Élysées, Rue de Rivoli, Grand Opera and Boulevard Haussmann, while residents of the suburbs often shop at the Rosny 2 and Velizy 2 shopping centers.

Luxury shops are scattered throughout the city, but most luxury boutiques can be found on Avenue Montaigne and Faubourg Saint-Honoré.

Due to the difficult economic situation, many store owners had difficulty paying rent and were forced to renegotiate the terms of their contracts in 2010. Despite everything, activity in the rental market has increased, as many companies are trying to find more profitable places closer to the city center. However, there are few vacant premises left on the main shopping streets, so the rental of stores, mainly food stores, is also in demand in the periphery.

The cost of renting premises has almost reached pre-crisis levels. But owners began to listen more to the needs of tenants and gradually increase rates.

Cost of renting real estate on the most expensive shopping streets in Europe, euro/m² per year

City	Street	Price rental
London	New Bond Street	8 000
Paris	Champs Elysees	7 000
Milan	Via Montenapoleone	6 800
Rome	Condotti street	6 500
Moscow	Stoleshnikov Lane	3 850
Munich	Kaufingerstrasse	3 720
Frankfurt am Main	Zeil	3 240
Dusseldorf	Königsalle	2 820
Hamburg	Spitalerstrasse	2 760
Berlin	Tauenzienstraße	2 760
Madrid	Preciados	2 640
Barcelona	Portal de l'Angel	2 544
Dublin	Grafton Street	2 475
Copenhagen	Stroget	2 350
Amsterdam	Kalverstraat	2 300
Lyon	Republique street	1 950
Oslo	Karl Johan Street	1 944
Istanbul	Abdi Ipekchi Avenue	1 920
Saint Petersburg	Nevsky Prospekt	1 900
Athens	Ermu street	1 860
Kyiv	Khreshchatyk	1 836
Warsaw	Zlote Tarasy	1 800
Stockholm	Biblioteksgatan	1 800
Prague	On Přikop	1 800
Helsinki	Aleksanterinkatu	1 800
Brussels	Rue Neuve	1 800
Edinburgh	Princes Street	1 788
Budapest	Vatsi-uttsa	1 440
Luxembourg	Philip II street	1 320
Birmingham	Bullring	1 258
Lisbon	Chiado	0 900
Bucharest	Victoria Avenue	0 840

Do you want something new, but have you already visited all the famous places? We have collected for you a selection of the most unusual and interesting shops in Moscow with non-standard approach to the concept, the purchase of things and the buyer himself.

Trends brands

Founder: Nastya Sartan

Concept: You can look on par with the world's fashionistas in things from little-known designers. And it's budget-friendly!

Brands: Clabin, Indigira, Face, Chic, Cherrypop, Tutto Bene, V&J, Vivian Royal, NNedre

Pricing policy: from 3,000 to 7,000 rub.

Address: Tsvetnoy Blvd., 15, building 1

This is a real girl's paradise. The idea of the store is to make shopping as comfortable as possible. Fashion with a kind face - they say to themselves. Indeed, “Rumchik” can easily be classified as one of those stores where you can easily spend the whole day sorting through accessories and jewelry, choosing a fashionable look for every day or for a special occasion. Here you can find women's clothing, accessories, jewelry from Russian designers and favorite, but undistributed brands from Europe and the USA.

Founders: Evgenia Ostrovskaya and Altynai Kolganova

Concept: Young independent brands and designers from Russia, Europe, Asia, America.

Brands: Alchemia Jewellery, American Vintage, Botanic Garden, Gold Hawk, Individuals, Liza Zhitskaya, Maison Scotch & Soda, Paul & Joe Sister, PAVLUKHINA, Race to Space

Pricing policy: from 5,000 to 12,000 rubles.

Address: st. Bolshaya Dmitrovka, 9

This is the place for lovers of avant-garde clothing and minimalist design. The most secret store in Moscow, which was originally conceived as a closed boutique “for our own people.” The ideal dress code for designers, architects and simply creative, unconventional people thinking people. The founders of SVMoscow are connoisseurs of modern design and professional architects who wanted to bring things to Moscow for friends, acquaintances and like-minded people. For a long time, the boutique really only worked for the initiated, but now it has finally become available to everyone.

Founder: Tatyana Strekalovskaya

Concept: A unique selection of avant-garde clothing from , and , as well as many other designers from London, Antwerp and Tokyo.

Pricing policy: from 6,000 to 150,000 rubles.

Address: Bolshoi Kozikhinsky lane, 19/6

The store has been the embodiment of modern British culture in Moscow for several years now. By dressing here, you can easily master the style of British street style, one of the strongest in the world. The space was twice awarded the Afisha Prize: how best discovery years and later, how best store year. The UK Style salon is divided into conceptual zones: The Trend Hall - a hall of modern bourgeois luxury; The Dandy Hall - men's clothing in a modern classic style; The Red Bricks Hall is the territory of avant-garde fashion.

Founders: Andrey Kovalev and Maxim Kalmykov

Concept: A store with a unique selection of exclusively British brands.

Pricing policy: above average

Address: st. Kuznetsky Most, 20

This is the first project that brought together Russian designers - both experienced and beginners. The founders of Fashion incubator pay great love and attention to the choice of their clients and help designers find themselves. For lovers of new things, there is a real expanse here: beautiful dresses, silk coats, holster-shaped handbags, velvet brogues with embroidery. This is a place for knowledgeable metropolitan fashionistas who are not afraid to experiment.

Founders: Evgenia Linovich and Marina Dolidze

Pricing policy: from 15,000 to 50,000 rubles.

Address: st. Bolshaya Dmitrovka, 9