How to open a sushi bar from scratch: the necessary equipment and how to properly organize the work of a cafe. Takeaway sushi is a profitable business

Japanese cuisine came to Russia in the late 90s, and the concepts of sushi or rolls are familiar to us firsthand. At least once in their life, everyone has tried these exotic and unusual dishes made from fresh seafood. Japanese cafes and restaurants began to gain popularity at the dawn of the 2000s, and today sushi and rolls can be bought directly in stores. A small sushi bar can attract additional customers to the restaurant, and as an independent establishment it brings good income to its owner. Below is a brief business plan for a sushi bar, an example of which was calculated for a large regional center.

Project Summary

An independent establishment is chosen as the location for the sushi bar, although there are options to open on the basis of a restaurant. In our case, it was not possible to find a suitable option for cooperation. The menu includes sushi, rolls, Japanese cold salads, and soft drinks.

Location: on a rented space in a large shopping center. The lease is confirmed by a rental agreement. Rental price per month – 35,000 rubles. This price includes utility costs, which are specified in the contract.

Form legal registration: IP.

The room is part of an area of ​​25 square meters. m. Of which 10 sq. m is the external area. Neighbors: pizzeria, kebab cafe.

Number of seats – 12. Of which: 4 – high bar stools at the counter and tables (2 tables for 4 people).

Customer service hours: every day from 10.00 to 23.00. Rolls and sushi for customers at tables are sold until 22.30. As additional service– delivery of rolls and sushi at a price of 100 rubles. Orders from 1,500 rub. are delivered free of charge.

Bar menu:

A standard portion weighs 200 g. When ordering a takeaway dish, the cost of a plastic container is added to the price - 25 rubles. Sets of rolls and sushi are presented in an assortment for 1-4 persons.

Taxation form: USN (simplified).

As a marketing campaign and to attract additional customers, sushi chefs organize a master class once a week. Participation price – 2,500 rubles. (with provision of all necessary ingredients).

Main costs of the project

The business plan for a sushi bar presented below with calculations will coordinate newcomers and help plan expenses. To organize and run a sushi bar, you will need to invest in the following expense items:

Depending on the price of equipment and furniture, the estimate may change down or up. The price for equipment and furniture was taken as the average price for 2017. As a result, to launch and open a sushi bar as an independent establishment in a large shopping center, you will need a minimum of 987,500 rubles. The project includes expenses until a profit is made; this money can be contributed as needed.

Project implementation planning

It will take at least 2 months to prepare documents, purchase furniture and equipment, and recruit personnel. The opening is planned weekly for 2 months, in our case from March 1 to May 1. The opening is planned for holidays, this will help you get a high income from the first days.

Project launch stages in the table:

Each stage must be carried out by the owner independently or with the help of trusted persons. Planning can be made more detailed based on certain numbers; this will help control the process and not waste time. Stages can overlap in dates if it is possible to complete several tasks at once in one day.

Equipment for cooking areas and for customers

Zoning

The leased retail area is zoned. Easier to order finished project, where the location of each device and the arrangement of furniture will be schematically indicated. The area should be zoned as follows:

• Seafood cutting place.
• A place to store dry ingredients.
• Place for storing finished products.
• Seafood storage space.
• Cooking zone.
• Area for preparing ready meals.
• Sales area
• Visitor area.

Furniture

• Seafood cutting table (metal), 1 piece, – RUB 18,000.
• Table for forming rolls and sushi (metal), 1 pc., – 17,000 rub.
• Cabinets for storing dry ingredients, 1 piece, – RUB 15,000.
• Showcase (sushi case), 2 pcs., – 44,000 rub.
• Tables (plastic), 2 pcs., – 7,000 rub.
• High chairs, 4 pcs., – 6,000 rub.
• Standard chairs (plastic), 8 pcs., – 5,000 rub.
• Bar counter, 1 piece, – 11,000 rub.
• Hanger stand, 2 pcs., – 2,000 rub.

In total, you will need at least 125,000 rubles for furniture for a small sushi bar in a shopping center. If you purchase tables and chairs of higher quality made of wood, then the cost item will increase.

Cooking tool

To prepare a small menu of rolls and sushi, you will need the following equipment and utensils:

• Rice cooker, 1 pc., – 15,000 rub.
• Thermal container for storing cooked rice, 1 pc., – RUB 20,000.
• Refrigerator, 1 piece, – 42,000 rub.
• Hob for 4 burners – RUB 22,000.
• Cutting boards and Japanese knives – 15,000 rubles.
• Bamboo mat for forming rolls, 3 pcs., – RUB 2,000.
• Dishes – 15,000 rubles.
• Dispensers, 10 pcs., – 9,000 rub.
• Electric kettle, 1 pc., – 2,000 rub.
• Coffee machine, 1 pc., – 45,000 rub.

Total: to equip a small sushi bar with equipment and utensils you will need 187,000 rubles. It is not recommended to save on kitchen appliances, since they will be used every day and should not fail or break. This is fraught with loss of working time and reputation if visitors are not given their order on time.

Personnel planning

To implement a small project in a large shopping center, you will need to hire personnel:

1. Sushi chef – 2 people.
2. Helper – 2 people.
3. Bartender-cashier – 2 people.

The teams will work in shifts. Each has three people: a sushi man, a bartender-cashier and a support worker. Everyone's responsibilities:

• Sushi maker – making sushi, rolls, sushi.
• Helper - preparing and cleaning ingredients, maintaining the guest area.
• Bartender-cashier – pouring and preparing drinks, accepting money from customers.

HR costs per month:

Control of workers is carried out by the entrepreneur himself. All employees must have health certificates with a health status stamp. Once a year, employees are sent for medical examination. Each employee has an agreement employment contract, which sets out the rights and obligations of each party. At the end of the month, the employer has the right to assign an individual bonus to the employee. Since employees will go on vacation once a year, an additional sushi operator is hired, who can be part-time and will replace the main staff. His salary is calculated individually depending on the number of shifts.

Expenses and income per month

Every month, a sushi cafe requires investments, which consist of the following components:

• Rent for the premises – 35,000 rubles.
• Pay wages employees and contributions to social funds– 196,000 rub.
• Depreciation of kitchen equipment - 15,000 rubles.
• Unforeseen expenses - 20,000 rubles.

In total, you will need 266,000 rubles per month to maintain a sushi cafe. TO monthly expenses The amount spent on the purchase of raw materials can also be included. But it will change depending on the amount of ingredients purchased. The average markup on a finished portion is 200-300%. That is, with a planned daily revenue of 30 thousand rubles. and a monthly average of 900,000, the net income will be 600,000 rubles, and 300,000 will be spent on sushi products. Of the remaining 600,000 rubles. subtract other monthly expenses in the amount of 266,000 and get a net profit of 334,000 rubles. This amount will be divided into three parts:

• Main fund – 20%.
• Return on investment – ​​50%.
• The savings portion for business expansion is 30%.

An average of 167,000 rubles will be allocated per month to return the invested funds. When investing in a sushi bar 987,500 rubles. The payback period for the project will be, on average, 6 months. The profitability of the business will increase, as there will be more customers in the bar every day. This is influenced by promotions:

• Distributing leaflets near metro stations or stops public transport with a discount on purchases from 300 rubles. at 5%.
• Discounts for student cards and schoolchildren – 7%.
• Order 5 servings of sushi and get one free - for large groups.

In the end

You can organize the work of a sushi bar in two months. When registering, newcomers are advised to select an individual entrepreneur. To equip a small bar in a shopping center, you will need an initial capital of 987,500 rubles. On average, you can earn from 30,000 rubles per day. The markup on prepared sushi and rolls is more than 200%, so the profitability is above 25%. The project will pay for itself within 6 months, and during this time you will be able to save a considerable amount, which will allow you to open a specialized Japanese cafe in your city.

• Description of products and services
• Marketing plan
• Recruitment
• Financial plan
• How much can you earn
• Which equipment to choose
• What documents are needed to open a sushi bar?
• Which tax system to choose for registering a sushi bar
  • • • Similar business ideas:

We present to your attention standard business plan(feasibility study) for opening a sushi bar. This project can serve as an example when obtaining a bank loan, state support or attracting private investment in your business. Using the example of the Ulyanovsk region.

An example of a business plan for opening a sushi bar in a city with a population of 700 thousand people. Can serve as an example when obtaining a bank loan, government support or attracting funds from a private investor.

Step-by-step plan for opening a sushi bar

General information:

• City population: 700 thousand people;
• Object location: 4th floor of a large shopping center on the food court site;
• Area: kitchen - 40m2, hall for visitors - 55m2;
• Capacity: 40 seats;
• Opening hours: 10:00 - 20:00;
• Number of jobs: 8 people;
• Sources of financing: own funds - 500 thousand rubles, borrowed funds(bank loan) - 696 thousand rubles;
• Total cost of the project: 1.19 million rubles.

Indicators economic efficiency project implementation:

• Net profit for the year = 1,459,647 rubles;
• Bar profitability = 28.4%;
• Project payback = 10 months.

Social indicators of the project implementation:

1. Registration of a new organization;
2. Creation of new jobs;
3. Assistance in infrastructure development catering cities;
4. Receipt of additional tax payments into the city budget.

Which tax system to choose for a sushi bar

The organizational and legal form of the organization will be individual entrepreneurship (IP). Sale of strong alcohol is not allowed, so register legal entity not necessary. The taxation system will be a single tax on imputed income. The area of ​​the visitor service hall allows the use of this special. mode. The tax amount will be calculated using the formula: 15% * (1000 (basic yield) * sq.m.)*k1*k2. The k2 coefficient for public catering facilities with a customer service hall in the Ulyanovsk region is 0.55; k1 - deflator coefficient in 2013 is 1.569. The planned area of ​​the visitor service hall is 55 m2. As a result of the calculations made, the tax amount will be 7119 rubles per month.

The premises for the sushi bar are planned to be rented in a large shopping center on a special food court area. The planned operating hours of the bar are from 10:00 to 20:00.

What documents are needed to open a sushi bar?

Currently started practical activities for project implementation:

1. A preliminary lease agreement has been concluded for a premises with an area of ​​95 m2. The rent is 76,000 rubles per month;
2. Registration completed entrepreneurial activity in the Federal Tax Service, registration date - May 15, 2013;
3. The bar design is almost ready, a search for potential equipment suppliers has been carried out, and an agreement has been reached with an experienced chef.

Description of products and services

The general concept of the establishment will be as close as possible to Japanese cuisine.

Special Japanese rice and vinegar, mirin, seaweed, sake, etc. will be used to prepare the rolls.

The main menu will include:

• sushi;
• rolls;
• hot main courses;
• soups;
• business lunches;
• desserts;
• salads;
• children's menu;
• alcoholic and non-alcoholic drinks.

The main ingredients for preparing sushi and rolls will be:

• fish fillet;
• shrimps;
• red caviar;
• smoked chicken fillet;
• mussels;
• shiitake mushrooms;
• crab sticks;
• fresh cucumber and other vegetables;
• soft cheese.

The main ingredients for making sushi and rolls will be supplied from wholesale suppliers of fish and seafood who have opinions on the quality of the products.

The establishment will operate on the principle of self-service, without the involvement of waiters. Some customer care duties (cleaning tables) will be performed by kitchen staff.

Download sushi bar business plan

Marketing plan

The food court format for organizing the establishment was not chosen by chance.

The popularity of food courts among consumers has only increased recently. The main advantages of this format for restaurant business owners:

1. High cross-country ability shopping center, and accordingly high incomes;
2. The shopping center employs several hundred people, who are also clients of catering outlets;
3. Lack of premises to create a separate restaurant-type establishment;
4. Shopping centers very often hold various marketing activities to attract visitors, which saves the restaurant owner’s budget;
5. A food court site is an interesting option for developing a network, advertising and promoting a company’s brand.

The sushi bar will be located on the food court area, where in addition to our bar there are 5 more catering points. None of these outlets sells sushi and rolls. The average check of competitors is 300-400 rubles. Basic competitive advantages our organization:

1. Unique Japanese cuisine and unique menu;
2. The average bill is no more than 300 rubles, which is slightly lower than the price level of its main competitors;
3. Attractive bar design, polite and sociable staff.

How much can you earn from selling sushi bar products?

It is expected that more than 60% of the bar's revenue will come from the sale of sushi and rolls, 10% from the sale of drinks and 30% from other dishes.

The average bill of our establishment will be 300 rubles, so the organization’s services will be available to many visitors with an average and lower average income.

The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

As can be seen from the graph, the main operating season is autumn-winter, a decline in sales is observed in the spring-summer period, when monthly revenue drops by an average of 30% in spring and 40% in summer. Thus, revenue for the calendar year of operation will be 6,682,500 rubles.

*The cost of a roll is about 5 rubles, and the selling price is 20 rubles/piece. The markup is about 400%. The markup on drinks and other products for resale will be no more than 100%.

What equipment to choose for a sushi bar

The list of necessary equipment for the operation of the establishment includes:

• Professional rice cooker;
• Sushi case - a display case for storing sushi and rolls from weathering;
• Microwave oven, electric stove, deep fryer,
• Thermos for storing cooked rice;
• Crockery and small equipment;
• Production table;
• Electronic scales with a permissible weight of 3 to 5 kg;
• Rack for storing dry foods and sauces, bedside table for storing dishes;
• Deep sink made of stainless steel and a separate hand wash for cooks (as required by the SES);
• Refrigeration equipment for storing seafood;
• Trade showcase, furniture for the visitors' hall.

Recruitment

The total wage fund will be 133 thousand rubles per month. Key figure The establishment will have an experienced chef, who will determine the attractiveness of the menu and the quality of the prepared dishes. Chefs (sushi chefs) will be required to take master classes on the peculiarities of Japanese cuisine. Part production process will be outsourced:

• Cleaning the premises;
• Product delivery;
• Accounting.

Monthly expenses under outsourcing agreements will amount to 20 thousand rubles.

Financial plan

The organization's fixed expenses will amount to 288.9 thousand rubles per month and 3,466 thousand rubles per year.

Main fixed costs will be the cost of paying wages to employees - 46% of general expenses. Further significant cost items are rent - 26% and insurance contributions for employees to extra-budgetary funds - 14% of total expenses.

The net profit based on the results of the annual operation of the sushi bar will be 1,459,647 rubles. The profitability of sales is 21.8%, and the profitability of the sushi bar as a whole is 28.4%. With such indicators of the business plan, the project will pay off in 10 months.

We recommend download sushi bar business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a sushi bar business

The sushi bar business begins with the registration of a new business entity. Then you will need to purchase or build, lease premises and create new jobs.

How much can you earn

Net profit from the opening of a sushi bar is one and a half million rubles. The payback period for the business is ten months.

How much money do you need to start a business?

If the premises are rented, the cost of a sushi bar business will cost 1,200,000 rubles. If an establishment is built or acquired, the costs will be higher. This also includes the design of the sushi bar and advertising company, purchasing the necessary equipment and creating a design, cost of products and rent, additional expenses (for example, paying staff).

Rolls, sushi and sashimi appeared on Russian market more than 15 years ago. Despite the large number of similar establishments and competition, this business does not lose its relevance. To open a Japanese cuisine cafe and calculate the risks and costs of organizing a business, it is necessary to develop detailed business plan sushi bar.

[Hide]

Services provided

The sushi bar offers visitors Japanese cuisine and also delivers ready-made orders received through the website or by phone.

Current menu:

• rolls;
• sushi;
• sashimi;
• salads;
• snacks;
• soups;
• hot dishes;
• desserts;
• vegetarian and lenten dishes;
• drinks.

Relevance

Experts predict a 20% increase in the sushi bar market in 2019. This is because the demand for Japanese cuisine is still growing, outpacing the growth of this type of establishment. At the same time, it is recommended to invest energy in the intensive development of this business, namely, to increase the number of visits to the existing restaurant, instead of opening a second one. Period from 2019 to 2020 will be favorable for participants in the sushi bar market and will give them a chance to accelerate their market share by increasing the efficiency of business management.

Market description and analysis

Experts believe that the expensive niche of the Japanese cuisine market will reach its saturation point in the next couple of years. Establishments of an expensive niche include those in which average bill from 1500 rubles and above. But the democratic segment (average bill up to 1,500 rubles) is growing exponentially. Potential capacity in large cities such as Moscow and St. Petersburg it is about 20%. At the same time, in cities with a population of 250 thousand to 1 million people, the capacity is 30%. In cities with fewer than 250 thousand residents, capacity reaches 60%. Opening a sushi bar in cities with a population of less than 1 million people is beneficial from the point of view of accelerated payback and low competition.

Target Audience

Establishments with affordable prices attract:

• students;
• office workers looking for a place to have lunch;
• everyone who wants to order food at home.

More expensive restaurants Japanese cuisine attracts people over 30, with average income and above.

Competitive advantages

The competitive advantage of your sushi bar will be:

• exquisite design;
• good location;
• a wide range of dishes and drinks;
• availability of delivery;
• promotions and discounts.

Advertising campaign

• leaflets;
• banners and billboards;
• radio mentions;
• television videos;
• advertising on search sites;
• promotion in social networks such as VKontakte, Odnoklassniki and Instagram;
• holding competitions.

Step-by-step opening instructions

Step-by-step planning for opening a Japanese cuisine cafe includes:

1. Preparation of documents.
2. Rent of premises and choice of interior design;
3. Purchase of equipment and inventory;
4. Interviewing and hiring staff.

Documents

First of all, you need to register as an individual entrepreneur.

For this you will need:

• passport of a citizen of the Russian Federation;
• application for registration of individual entrepreneurs;
• payment of state duty in the amount of 800 rubles.

After this, inspections are carried out by the fire service and the SES, which will issue documents permitting the establishment to operate.

Room and design

The main point when choosing a room is a convenient location. An analysis of the area where you plan to open a sushi bar will allow you to make a conclusion in advance about the trafficability. To avoid competition from outside large networks Japanese cuisine, it is recommended to open points in residential areas and where the number of sushi bars is minimal.

GOST 30389-95 / GOST R 50762-95 stipulates that a sushi bar must have convenient driveways and pedestrian access to the entrance. There should be an information sign on the building. The territory adjacent to the enterprise must have artificial lighting V evening time. Areas with garbage disposals must be at least 20 m away from the windows and doors of the sushi bar.

The best places would be:

• places near metro stations;
• close to large business centers;
• close to higher education institutions;
• close to parks, attractions and cinemas;
• in shopping centers.

The inside of the sushi bar should be equipped with:

• water supply systems;
• sewerage;
• ventilation;
• heating;
• electric lighting;
• telephone network.

Services provided by design agencies:

• creation of a design project;
• development of a unique style;
• package of drawings;
• redevelopment of the premises;
• selection of finishing materials;
• selection of furniture and decor;
• assistance in purchasing everything you need.

Don't forget to bring something of your own into the interior. Visitors always remember for a long time restaurants where the owner’s love for his establishment is felt.

Design ideas:

• interesting souvenirs brought by the owner from other countries;
• photographs of employees in wooden frames on the wall;
• unusual lamps;
• aquariums.

The sushi bar can be decorated in different styles.

Sushi bar in art deco style Sushi bar in minimalist style Sushi bar in loft style Sushi bar in modern style Sushi bar in Scandinavian style Sushi bar in national Japanese style

Equipment and inventory

In a Japanese cuisine cafe you will need:

Staff

To open one sushi bar you need:

• 2 administrators;
• hostess;
• 4 waiters;
• 1 cook;
• 2 assistant cooks;
• 2 courier drivers;
• cleaning woman.

Estimated employee salaries:

It is important that the staff is polite and friendly.

Requirements for a sushi bar administrator:

• At least one year of experience in a similar position;
• communication skills;
• HR management skills;
• ability to maintain order in the room;
• ability to resolve conflict situations with visitors;
• Experience working with a cash register.

Requirements for hostess:

• experience;
• friendliness;
• communication skills;
• neat appearance;
• teamwork;
• competent speech.

Requirements for a waiter:

• communication skills;
• work experience of at least one year;
• knowledge of Japanese cuisine;
• ability to carry on a conversation with a guest.

Chef Requirements:

• three years of work experience;
• recommendations from previous places of work;
• knowledge of Japanese cuisine.

Requirements for a courier driver:

• possession of a category B driver's license;
• punctuality;
• responsibility.

All sushi bar employees will need a medical certificate.

Thorough interviews of candidates coming to work and cooperation with large recruitment agencies will help you hire highly qualified chefs and waiters.

Financial plan

A sushi bar business plan includes financial plan project. This is primarily a calculation of the initial investment, monthly costs and income. Based on these indicators, the payback period is calculated.

How much does it cost to open a sushi bar?

The main expense item when opening a sushi bar is renting and renovating the premises. It also takes into account the costs of documentation and equipment purchases.

Regular expenses

Regular costs are calculated monthly and analyzed for adjustments.

Income

Income is calculated monthly based on the number of visitors, deliveries and average bill.

Schedule

Meeting deadlines calendar plan will allow you to open your own business in as soon as possible. The longest stage will be the preparation of documents and repair work.

Risks and payback

All risks in operating a sushi bar can be divided into two groups: external and internal.

External ones include:

• economic crisis;
• emergence of competitors nearby;
• rise in price of raw materials;
• refusal to renew the lease.

The main internal risks of Japanese cuisine include:

• staff turnover;
• low qualifications of personnel;
• equipment breakdown;
• breakdown of rental cars, accidents;
• bad reviews, decreased reputation of the sushi bar.

It is difficult to deal with external risks; they do not depend on the entrepreneur. It is more effective to try to think through ways to solve possible problems before opening a sushi bar. So, in an economic crisis or when competitors appear nearby, the location of the sushi bar will play a big role. Even during a crisis, people continue to go to cafes and restaurants. If the chosen place is very popular, you can lower the prices on the menu and increase discounts, which will not affect your profits too much. This method will also help in the case of competitors.

In cases of rising prices for raw materials and refusal to extend the lease, only concluding a contract for a long period will help.

The payback period according to the business plan is 10 months. If this period has increased, action must be taken.

Sushi is a dish that has become a true favorite among most connoisseurs of exotic food. Every year, sushi consumption increases by 5% - 10%, but the market still lacks exclusive establishments with real Japanese cuisine. The initial investment will be approximately 1,273,000 rubles, the payback period is 2-3 years. The business plan below explains the basic elements of opening a sushi bar.

A sushi bar is something interesting and exotic even in our time. This type of restaurant quietly entered the market, but firmly and confidently established itself in the tastes of customers. And even despite the fact that the peak of opening sushi bars ended 2 years ago, the catering market is still experiencing a shortage of establishments of this concept. Most previously opened restaurants do not change their design and service policy, although even in such a narrow area of ​​​​business this is real. Therefore, the way is opened for new players to create newer and more interesting establishments.

What is so interesting about this format of the establishment?

• Exquisite design.
• Useful and healthy food.
• An opportunity to plunge into an atmosphere so unfamiliar to many for a couple of hours.
• The unique taste of Japanese dishes.

Instructions on how to open and what you need to do it

In an ideal version of constructing a mechanism for opening a sushi bar, the following points can be highlighted:

• market and competitor analysis;
• reconnaissance of customer opinions about this type of establishment;
• individual entrepreneur registration;
• searching for a spacious room;
• search for capital;
• full acquaintance with traditions and cuisine;
• learn the technological aspects of making sushi;
• search qualified personnel;
• development of design and idea of ​​the establishment.

Stage 1 - registration and preparation of documents

To open a sushi bar, it will be enough to register as individual entrepreneur. List of minimum set permitting documents:

1. Certificate of registration of individual entrepreneur.
2. Certificate of quality and invoices for products.
3. Conclusion of the SES.
4. Agreement on disinfection of premises.
5. All staff have ready-made medical books.
6. Internal documentation.
7. Fire service report.

Stage 2 - search for premises

The room for a sushi bar should be spacious, since the ideology itself includes sophisticated minimalism, in contrast to the pretentious restaurants we are used to. Also, in such an establishment, you will need a Japanese-style themed renovation.

Primary colors used in the interior of the room:

• red;
• brown;
• white;
• yellow;
• black.

Mandatory availability of space:

• for guests, client area;
• kitchen;
• bathroom;
• utility room.

Stage 3 - purchase and installation of necessary equipment

To open your own sushi bar, you will need the following equipment:

• themed menus, with a wooden cover and a themed design (from RUR 3,000);
• elements of Japanese interior: flowers, paintings on the walls, tables, chairs, vases, staff clothing, curtains, chandeliers (from RUR 400,000);
• special, themed dishes and cutlery (from RUB 100,000);
• refrigerated cabinet (from 40,000 rubles);
• sushi case (from RUR 40,000);
• display case for sushi from (25,000 RUR);
• rice cooker (from RUB 15,000);
• steam-convection oven (from RUB 35,000);
• tepanyaki grill (teppat) (from 10,000 RUR);
• deep fryer (from RUR 10,000).

Stage 4 - selection of employees

If there is an opportunity in your region to hire qualified Asian employees, be sure to hire them! Asian-looking staff will perfectly complement the atmosphere Japanese restaurant. Also, in some regions there is a real opportunity to hire a native Japanese sushi chef. Of course, it will be more expensive than an ordinary employee, but the investment will more than pay off, because guests of the establishment will celebrate the taste of real rolls and sushi.

• interior designer (one-time cooperation);
• sushi chef (key link in the team, only prepares themed dishes);
• assistant cook (prepares other, less refined dishes);
• waiters (depending on the number of seats in the hall);
• administrator - cashier (greets at the entrance, maintains a high level of service, is interested in the opinions of guests, carries out settlements with visitors);
• cleaning lady (if you want your establishment to lead among the rest, maintain Japanese scrupulousness in everything, especially in cleanliness).

Stage 5 - promotion and advertising

Promotion options:

• create a themed environment (guests will be interested in taking pictures in your establishment, and the more photos there are on the Internet, the more famous it will become);
• hire a photographer (high-quality photographs against the backdrop of a beautiful interior will also create the effect of advertising through social networks);
• create pages on social networks (come up with a tag for your establishment, so guests can share their opinions online and attract new guests);
• dress all staff in Japanese national costumes;
• offer a discount on holding events at your establishment;
• organize sushi delivery in your city (this will bring additional profit and bring in new customers);
• if there are offices in the area, make a discount on the menu in lunch break;
• open a sushi school for adults and children (this will increase the influx of customers).

Financial plan

A sushi bar as a business is quite expensive, but at the same time, very stable. Below are the approximate costs for a sushi bar.

1. Equipment and instruments (from RUR 278,000).
2. Rent of premises (from 120,000 rubles).
3. Designer renovation (from RUB 200,000).
4. Interior elements (from RUR 400,000).
5. Advertising (up to RUR 100,000).
6. Employees (from RUR 175,000):

• one-time designer services (from 20,000 rubles);
• sushi chef (40,000 RUR);
• assistant cook (RUR 30,000);
• waiters (RUR 30,000);
• administrator - cashier (35,000 rubles);
• cleaning lady (20,000 RUR).

Total investment: 1,273,000 rubles, payback period from 2 to 3 years.