How to promote a beer store so that customers line up. Effective advertising of a beer bar Business beer bar how to promote

Beer bar is a catering establishment where customers are offered wide range beer and serve visitors through the bar counter. An important attribute of such an enterprise is the presence of an interesting concept present in the design of the premises and in the organization of services for clients.

Attractive personality sets the establishment apart huge amount already operating points, which, in turn, allows the venture to become profitable. We asked established businessmen who were able to make their business successful about how to open a beer bar from scratch and make money from it.

How to find a winning idea for a pub and bring it to life

Trade in beer and related products through a bar – popular business with very high competition. Becoming visible in this market is not an easy task.

The businessman has only four effective tool that will help attract clients and retain them:

• quality product;
• professionalism in service;
• friendly and interesting atmosphere;
• loyal pricing policy.

Beginning entrepreneurs are often concerned with the question: how important is the location of a pub and whether the profitability of the business depends on it. Experts do not advise putting this issue at the forefront, because the hunt for a profitable place can drag on for more than one month, and time is money, especially in the beer business.

Important! While the entrepreneur waits for the opportunity to get a place with high cross-country ability, more than one warm season may begin and end. Moreover, not every budding businessman will be able to pay high rents for commercial space in prime locations.

Finding an idea for beer bar You can start by answering the questions: for what kind of visitors the establishment is being created, where to look for such clients, and what this type of people finds attractive.

For example, a pub located near a garage cooperative on the route to public transport. The main visitors to this establishment will be motorists who have left their vehicles in the pits and are heading home. An automotive theme is suitable for such an establishment. The bar menu may include a small number of cold snacks and good choice draft foamy drink.

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Where to get start-up capital

If you are starting a business from scratch and realize that own funds is not enough, then you will have to look for partners. The simplest partnership option is to find a like-minded person who is ready to invest money in the business.

Such cooperation is registered in the LLC format with the distribution of shares proportional to the resources invested by each party. Find out what they are. The advantage of this option is the absence of monthly payments for the use of other people’s money and, accordingly, a significant reduction in the cost part of the project.

The bank will begin to consider the project only if a sound business plan is submitted and if the borrower has property that can be pledged to secure loan obligations. We recommend reading.

How to choose a good room for a pub

Most effective solution for anyone who wants to know how to open a beer bar, look for interesting places and play with their advantages.

Areas near city parks and shopping complexes in residential areas.

It’s hard to call it a good idea to open a beer bar near a market or transport station (bus station, railway station, etc.). Men rarely spend their leisure time in these places. Most likely, the visitors will be a dubious contingent, which will create an undesirable reputation for your establishment.

Optimal area for a beer bar - 150 sq. m. On this footage you need to locate a customer service hall - about 80 sq.m. and utility rooms - about 70 sq.m. (hall, bathroom, warehouse and administration office).

Requirements for trading floor, bathrooms and warehouses are determined by fire and sanitary standards. Compliance with standards is monitored local service Ministry of Emergency Situations and Rospotrebnadzor. Before opening an establishment, the entrepreneur will need to obtain permission to begin work from these regulatory authorities.

In order to fully determine what equipment is needed to open a beer bar, it is necessary to finally formulate the concept of the establishment.

Basic set of equipment:

• refrigeration chamber for storing beer kegs with columns and taps;
• gas mixer;
• bar counter;
• furniture for the hall.

According to experts, the cost of the equipment will be about 1 million rubles.

Working for popularity

If you are planning to open a beer establishment under an already promoted brand, then you should study the franchising market and find a suitable beer bar franchise. Large and profitable networks sell such deals at high prices. Therefore, if the budget is limited, it will be difficult to purchase a guaranteed franchise. Working with beginning franchisors who are just setting up their networks is not always successful, so all documentation will first have to be submitted to lawyers and auditors for examination.

Work independently on promotion own bar although difficult, but interesting. Tools that work well for this include:

• bright advertising;
• active participation in the life of the city or region (organization of entertainment, competitions, promotions, etc.);
• promoting the uniqueness of the bar through regional groups in social networks;
• delivery from the pub.

Before you practice active promotion beer bar, you need to consult with the municipality about the rules for holding public events related to the advertising and promotion of alcoholic beverages.

Earnings of a pub bar and its payback period

Based on what is needed to open a beer bar, the initial costs will be about 1.5 million rubles.

The starting purchase is about 500 thousand rubles. Monthly costs – 300 thousand rubles. Of these, 160 thousand rubles. – salary of 4 employees, 10 thousand rubles. – utility bills and taxes (find out), 30 thousand rubles. – rent, 50 thousand rubles. - administrative expenses, 50 thousand rubles. - payment for promotional events.

These costs do not include the purchase of products, since after the launch of the bar, suppliers provide products for sale and in fact the entrepreneur pays them with the proceeds.

The average daily cash register for such a bar is 30 thousand rubles. Monthly income – 900 thousand rubles. Of this, 400 thousand rubles. will go towards settlements with suppliers, 300 thousand rubles. for payment monthly costs and about 200 thousand rubles. remains to repay the initial investment and to develop the business.

Actually start-up investment You can return it for six months of work.

High profitability- the main advantage of a beer bar as a business, but there are also disadvantages. The main negative point is seasonality. An entrepreneur must be prepared for the fact that during the cold season, the attendance of the establishment will decrease significantly and it is almost impossible to influence this circumstance.

To promote your own beer bar, you need to carefully consider all advertising steps before opening the establishment. At the same time, the main factor that the owner should focus on is the target audience of the bar. The entire concept of the establishment should depend on who will visit it most often: students, hipsters, rockers, or middle-aged men and women living nearby. Having decided on the format of the beer bar, you can begin to think through the main advertising projects, from developing the design of the facade to promoting it on the Internet.

Point design

Facade

If you are planning to open a stylish bar that will be frequented by wealthy clients looking to relax in a relaxed atmosphere, you should definitely look for a good architect (if the building is being built from scratch or is being redeveloped) and designer. The appearance of the establishment’s premises and its design forms the necessary idea of ​​the concept of the establishment. If you are targeting fashionable youth, make the facade stylish, install open display windows - this is guaranteed to attract the right clients. If you are opening a bar that is aimed at the widest segments of the population, you should not spend money on too elaborate design, as this may not only not attract your clientele, but also scare them away.

Signboard

Entrance group

Signposts

Pillars are something that will not interfere with any beer bar. Recently, signs on which you can write with chalk have become popular. Some establishments rely on humor, offering “beer as cold as your ex-girlfriend’s heart,” while others prefer to write unique signs on the pillars. price offers. In any case, no matter which sign you choose, it will attract additional attention to your establishment.

Signposts

Whether or not to place signs is a matter that must be decided by the owner or marketer himself. In general, there will be nothing terrible in the fact that you will save on this type of advertising, while on the other hand, making a sign will not require significant material costs. If you have a themed bar or establishment with a certain style, it is better to make the sign in the appropriate style.

Internet advertising

Website

Having a beer bar website is advisable if you are targeting young people. Photos of the establishment itself and its visitors, its staff profiles, price offers, etc. can be posted there. However, exactly the same can be done on social networks, which will be even more effective.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Groups on social networks

If the majority of your audience consists of fans of Twitter, Instagram and VKontakte, you should definitely create accounts on the above social networks. At the same time, it is worth paying for the initial promotion of a group or bar page for more large venues- groups and accounts of the city where the establishment is located, or thematic communities. If you have a sufficient number of subscribers, your establishment will be promoted online almost effortlessly, thanks to customer reposts.

Print advertising

Flyers and Leaflets

One way to notify customers about promotions or events is to distribute flyers or leaflets. If you are preparing a show or large-scale discounts, you can order a batch of leaflets and distribute them throughout the area in which you are located. However, this should be done with an eye to the feasibility of such an event - if we are talking about one of the regular promotions, for example, “2 mugs of beer - a snack as a gift”, it is not worth spending money on printing leaflets and distributing them; a corresponding note on a sign or shop window will be enough .

Other

Carrying out price promotions

Conducting price promotions in beer bars is mandatory, but they need to be carefully thought out. So, if you want to increase the number of visitors on weekdays, try introducing a beer discount at 5-6 pm, when people return from work (this is especially true for bars located in residential areas). You can also offer a snack (quite voluminous) with a glass of beer, and if the snack remains, the visitor will most likely buy another beer. In other words, promotions need to be thought out in such a way that they bring real profit to the establishment, taking into account the characteristics of demand at a given time and, of course, the factor target audience and her needs.

20.04.2018 admin 0 Comments

Step by step guide for the promotion and opening of a nightclub, bar or restaurant.

First of all, you need to decide what your profit goal is.If we are talking about radically changing our earnings, then we also need to change our approach to doing business.

How to promote a bar - restaurant in Novosibirsk

Once we have decided on a goal, we figure out how to achieve this result. First of all, let's look at our product:

• is he cool?
• Would you be able to be in this establishment every day?
• Aren't you sick already?

Yes, you shouldn't laugh at such questions.

It is worth paying attention to the quality of service:

• How does your staff interact with guests?
• How often does he ask selling questions?
• how he serves the table (often removes dirty dishes, napkins)
• How quickly does the table wash after guests leave?
• fights
• boorish behavior of guests
• drunk people wandering around the club
• queues in toilets that stink of cannabis
• vomited toilets
• how incoming calls are processed

Likewise for the product line.

The menu is not just a list of items that are available, but with pictures, preferably each picture is its own dish, drink, hookah. Let's remember the most successful franchise "Shashlik"

The hookah is a different story. You need to understand what kind of tobacco the audience that comes to you likes. How well she understands hookahs and tobacco.

This already leads to an understanding of what tobaccos are worth purchasing and what hookahs. Hookahs still have the same principle of good service and product.

For some reason, hookahs with milk, fruit, and wine are not available. THIS IS THE SAME MARGIN. This is worth considering.

• breakfasts until 12
• business lunch
• evening time for vacationers with background music
• from 22.00 – 1.00 art program for weekends
• 00 – 4.00 club event
• 00 – and until the victorious AfterParty

You can do exactly what I was talking about.

1. The first is to introduce promotions for every day:

• Friday - girls in red admission is free.
• Thursday - came at 3 pm with friends without men - a glass of champagne each
• Wednesday – 20% discount on all alcohol
• Tuesday - come and smoke one hookah for 300 rubles.

1. Hookah on weekdays and until 23.00 on Friday and Saturday - 500 rubles!
2. Make a competition for a hookah draw every week (the draw is only among guests who came on Friday, Saturday, plus they must show the repost on their wall using their phone)
3. Every Friday there is a lottery among all tables; participation in the lottery costs 500 rubles. Prizes: hookah, drinks for the whole table, money certificate for 2000. Available from 10 tables. There are 4 prizes in total: 2 hookahs, drinks for 1 table and a certificate. Banners are created for every day, where the conditions of the competition and table reservation are stated.
4. You can also make a competition to see who has visited the establishment the most times. You can make prizes - a certificate for the bar for 2000 rubles. , a bottle of a huntsman and a branded T-shirt.
5. Free admission + half price energy drink cocktails after 04:00 – AfterParty

Thus, we will squeeze maximum coverage out of every day. And as a result, profit. All these promotions will ignite people and show a desire to come to the establishment.

*For the most part, girls do reposts. This must be kept in mind.

After everything is going well with the product itself, you need to go to promote the establishment.

• • most best option for a nightclub or hookah bar there will be an “inviting” option
  • promotion instagram, contact and facebook
  • promotion of video clips for the club

• coupons from coupon sites
• connect institutions near the target audience (for example, universities)

Of course, I could be more involved with the club. But this is the time. Identify obvious mistakes and correct them. Yes, it's time and money. But this is a service. And service is everything. There will be beautiful girls in dresses. There will be boys who will pay for them. In the meantime, there are few girls. Girls in dresses will not go to an establishment where the service is not up to par. Draw your own conclusions.
For the work of DJs and artists, there is an idea on how to attract talented artists without payment at all. And the level of artists should be no less than here:

At one time, the legendary club “Tufel” only grew due to this - although it was a barn, a barn! I was personally present during the promotion.

There are also ideas on how to attract smart promoters (so that you don’t spend extra money on advertising). Since I myself have been an active promoter, this is not the first year. Naturally, I won’t reveal all the cards at once. We’ll work, I’ll tell you everything, I’ll show you.

The project has a great future. It stands on the spot where the legendary autoparty club “Moscow” was. There was a line lining up to get into the club. And people love to be nostalgic for good things.

In terms of money, I work from 35,000 rubles (if it’s a one-time job). On a permanent basis, of course, the conditions are different. We can discuss the nuances.

—————————————————

But I’ll say right away that this is not just my job. These are our joint actions. Without your help and participation nothing will happen. Here is a calculation for the site and a small commercial offer.

How else can I be of assistance:

• • 25,000 total number of participants (mine are about thematic groups).
  • I do everything related to the Internet from website development and promotion to black PR
  • design from booklet to website
  • advertising training on INSTAGRAM

If you need to promote your club, bar, restaurant, hookah bar, coffee shop. Or check the work of the previous performer. I am ready to come to your aid.

If you want to open a cafe in Moscow, then you are a brave and determined person. Why? Because competition in the capital's public catering sector is colossal. Finding a location, hiring the best chef, and creating an incredible menu is only part of the journey.

A real gladiatorial battle is the promotion of a cafe. Don't know how to promote a cafe? In this article we have collected the latest effective methods. Stay with us, read and take notes.

Cafe promotion: the main rule is word of mouth

More than 50% of visitors learn about the new cafe from friends and colleagues. About 18-20% read about the establishment on the Internet. That is, the most effective way business promotion - word of mouth. Are you wondering how to get people to talk about you and recommend you to friends? Ideas for promoting a cafe in this case are virtually inexhaustible.

What interesting cafe features are used most often? First of all, everything related to the menu:

• Unusual composition of dishes. Unusual should equal “delicious”.
• Original appearance. If the taste of the dish is appreciated only by the guest who ordered it, the appearance will surprise everyone. A photo of a carriage-shaped pumpkin with bone-carved pork ribs baked in it will quickly go viral on social media.
• Large portions. This still pleasantly surprises guests. Bring your first visitors into a nervous fit with the volume of portions. They will remember this for a long time and tell their friends.
• Prices. Dumping always works.

Service and room design can also be a conversation starter:

• Unusual uniform for staff
• Designer tableware
• Designer door handles

Take a look from a new angle at everything that has long been familiar and familiar to the visitor. Promotion of a cafe from scratch in this case will be rapid. But know when to stop! When creating an unusual offer, focus on the tastes of your audience. All of the above is designed to surprise guests. It's nice to be surprised.

Promotion of a cafe or restaurant should begin even before the establishment itself opens. Start an advertising campaign a couple of weeks before X-day. Announce the opening of the first of its kind cafe. Intrigue and drop mysterious hints. The audience should be in awe of anticipation.

The main source of information about catering establishments is the Internet. New establishments often open in Moscow. How to provide effective promotion Internet cafe?

Simple rules on how to promote a cafe online:

• Create a website. The rules of a good website are a simple interface, appetizing photos, menus, prices and up-to-date information about ongoing promotions and events. Entrust the creation and promotion of your website to professionals.
• Promotion of the cafe on social networks and Instagram. Entrepreneurs consider this method of promotion to be effective. On social networks, hold simple competitions: a discount for reposting, coffee for all subscribers, etc.
• Reviews. If there is a well-known blogger who fits your target audience, arrange a review.
• Urban help systems. Promotion of cafes and restaurants through reference systems is another effective method. Often visitors simply look for an establishment that is nearby. Be sure to post information on 2Gis, Yandex and Google maps, Local Hero and other major resources.
• Thematic sites and forums. Now forums are losing their relevance. And here are the resources dedicated to reviews restaurant business, are gaining momentum. The most famous and visited is Foursquare. Collaborate actively.

The main methods of promoting a cafe on the Internet are discounts and gifts for subscribers and free invitations to events. The Internet is ruled by photographs. Make detailed photo reports from all events on social networks and on the website. Visitors will search for themselves and post photos. Also post attractive photos of your cafe's food.

Cafe tips: what attracts guests

The atmosphere of the cafe and the interior are definitely important. But for everyone to know about them, it is necessary to lure guests to your place. The most effective way is discounts, promotions and gifts. What promotion can you come up with for a cafe? There are a lot of options. See what your competitors are offering. Come up with an unusual proposal. That is, something that the guests have not yet become tired of.

The main thing is the benefit for visitors. First of all, they focus on price. For example, two drinks for the price of one, discounts on large orders, special menus of the day, business lunches. Constantly update discount promotions so that your guests don’t become bored with them. Another reason is that you want visitors to try as many menu items as possible. Promotions will change, and guests will order their favorite food regardless of the discount.

Other ideas for promoting a cafe are gifts from the chef and club cards. The point is to show how important the guest is to you, to highlight him among everyone.

On social networks, you can conduct a survey to find out what promotions visitors want to see. This way you will know which offer will definitely be a success, and your guests will feel omnipotent.

If you don’t know how to quickly promote a cafe, reduce prices and ask social media subscribers what they would like to see in your establishment.

How else can you promote a cafe: cooperation

There is safety in numbers. To make sure as many people as possible know about your cafe, collaborate with another business. A simple example. If you have opened a cafe designed for film buffs, on a mutual basis, agree with film clubs to hold film screenings on your territory. Offer discounts or free coffee to all club members.

The more partners you have, the easier it is to promote your cafe. The logic is simple: the guests came because they promised a discount. In the cafe they met the same avid movie fans, saw huge portions of unusual food and door handles in the shape of a movie projector. We were delighted and posted photos on Instagram. These photos were seen by friends and friends of friends.

Cooperation with themed clubs is very beneficial if you don’t know how to promote a small cafe. People with common interests will gather in a small area. Your task is to maintain a friendly atmosphere. The atmosphere of a cozy club is suitable if you don’t know how to promote a cafe in an impassable place. Create unique offer, surprise guests and promise gifts. Then they will find you even on platform 9¾.

How to promote a cafe: a course for a young fighter

We have listed universal promotion methods. Remember that all your efforts should ultimately be aimed at starting word of mouth. The rest is nuances.

• Are you thinking about how to promote cafe in small town ? It's very simple. Analyze your competitors, create a profile of your guest and make a strong statement before the opening. Since competitors in small towns less, people will find out about you very quickly. And then proceed according to the algorithm described above.
• All of the above rules also apply to how to promote cafe fast food . In this case, the main thing is correct location business. Locate your business either on a busy street or in a busy shopping center. Before the opening, place an offer in the windows: discounts on the opening day and an unprecedented menu. There should also be links to the website and groups on social networks.
• If five years ago entrepreneurs were racking their brains on how to promote cafe without alcohol, now this could become that very unique feature. The main thing is to present this advantage correctly. This could be a cafe for the whole family or for those who follow a healthy lifestyle. Come up with a menu and promotions according to your audience. Remember that your job is to sell a unique format.

Do you want to develop an existing business, rather than create an interior from scratch and create a menu? There is a solution. Pay attention to the ready-made business cafe. This is a business that is already working and is familiar to visitors. You will work with a real audience, which will simplify the promotion of the cafe.

Create something new, surprise your guests and develop all the time. We wish your cafe success!

Impulse demand products, which include beer, are very difficult to promote. Relying on emotions, loyalty to traditions, even black PR - virtually anything can work in the beer market. They're talking about it successful examples various technologies for promoting beer products.
There are more emotional, often humorous beer advertisements on TV. To the most recent examples successful work can be attributed to the advertisement of the Argentine beer Norte, which has now appeared on Russian market. Marketers with new strength explored the theme of male friendship in rather funny pop songs about mutual assistance.
Here, for example, is one of the verses of a song about a programmer friend: “When I have problems with my computer, I know that you are there and will help me. I pressed Escape, tried to reboot, but I couldn’t, what should I do?” – “I offer you a quick backup...” – “This friendship is so big that it won’t even fit on a flash drive!” (see review "When an advertisement turned into a music video").
Or a song about a doctor friend: “Hi Ricardo, how are you?” – “I want to say thank you for your pills that you gave me yesterday...” – “The pharmaceutical companies gave them to me. I have tons of these pills in my closet. Let me know if you need a helping hand” – “Sick leave for a few days!" - “It’s so good to have friends!”
The originality of this advertising move is that Norte beer is not mentioned anywhere except in the packshot, but the video works! Sales of the brand almost tripled after the launch of videos with songs.
The Bud Light Lime brand has also decided to lift consumers’ spirits. With creative support from DDB Chicago, he focuses on how the taste of beer changes with the addition of one small lime. Lime in the videos is shown to be lively and funny: he rides a skateboard and throws coasters.
But advertising agency Lew Lara/TBWA relied on dark humor. And it didn’t go wrong either. Specialists promote Primus beer with the help of advertisements in which a group of friends finds themselves in the most extreme conditions - shipwreck, war and even the apocalypse.
But, despite everything, young people continue to have fun because Primus is with them. The slogan is also good - “It doesn’t matter what happens!” In essence, the campaign is not as easy as it might seem. After all, something terrible is constantly happening in the world, and this doesn’t stop us from drinking beer.

TRADITIONS AND CULTURE
The second most popular way to promote a foamy drink is to show consumers sophisticated beer brewing technologies and talk about the “good old traditions” of its preparation. Numerous videos are designed to convince people that brewing beer is beautiful. In a modern brewery, the charm of old traditions is combined with urban lightness and scale, and the naturalness of ingredients with high technology. And, of course, drinking such beer is prestigious and pleasant.
Nothing prevents you from imagining a little. For example, in a commercial for Guinness beer created by the advertising agency Saatchi & Saatchi, consumers are assured that this foamy drink originates from a tornado that rushed over a wheat field. The grains were fried by lightning, then the purest water from the lake was added, and, in the end, the drink ended up in the bottles of the hunters.
However, the image - a dark whirlwind, similar to the process of pouring beer into a glass - is remembered immediately. According to experts, this particular one, highly professionally made using computer technology visualization decided the more than successful outcome of the advertising campaign.
Of the Russian beer brands, the Stary Melnik company most often uses the “good old traditions” method. Endless fields, picturesque huts, old mills and Russian ruddy “husky men” with huge foaming mugs - such scenes in the videos of “old millers” appear with enviable regularity.
An important sign of the maturity of the beer market is the emergence of a culture of consumption of a foamy drink. Russia has made significant progress in this regard over the past 5 years. The domestic beer market has already announced a topic that became popular on the global market in the early 2000s: the connection between beer and “street” art (graffiti, tattoos, modern dances). Marketers widely use this theme to promote “youth” beers.
The most telling example here is the advertising campaign for the Miller Midnight brand. So far it is non-standard only at the creative level. The carriers themselves are quite traditional - this is the usual outdoor advertising and television commercials, but executed as an art project.
For example, the music for the video was recorded by the youth group "Manicure", and they were involved in creating visual solutions fashion designers Proteus Temen, Yanuk Latushka, Maxim Zhestkov. This marketing idea is now actively developing. Brewing companies not only cooperate with representatives of the artistic and musical communities, but also frame the advertising campaign itself in the form of art projects, concerts, and circus performances.

PR ACTIONS
Many beer producers now prefer “live” events aimed at representatives of certain consumer groups. They carry out so-called “unification actions”.
For example, the “Beer Relay Race” competition, which the Australian brand Tooheys New organized for its consumers at the instigation of the Saatchi&Saatchi agency.
“The whole world needs cold beer,” marketers reasoned reasonably and made a proposal that was unexpected in its originality and scale - to carry a glass, like the Olympic flame, from New York to Madrid, from Madrid to Cape Town and... everywhere else!
Now Tooheys fans from all over the world send letters to the company with wishes to host the relay race at their place too. To find out who's next, visit fortheloveofbeer.com.au .
Do you want something quiet and not so global? Please. Beattie McGuinness Bungay agency developed special program on iPhone. Stunning visual and sound effects turn the phone into... a virtual “beer mug”, supposedly filled with Carling beer, for which all this was invented. The reception is also good because the consumer, showing such an outlandish thing to friends, willy-nilly advertises the beer brand.
The recent initiative of the Bulgarian advertising agency Noble Graphics Creative Studio is from this series. For Shumensko beer, marketers have developed environmentally friendly paper bags designed like beer boxes. Buyers walking with such “bags” actually become free billboards.
No less original is the interactive billboard equipped with motion sensors that the advertising agency Fisher America created for the Brazilian beer Nova Schin in Sao Paulo. When a person walks by, the bottles attached to the carrier rise in time with his steps!

PROHIBITIONS
This may seem strange, but all sorts of “anti-beer campaigns”, as well as bans on television advertising of beer, can even help promote the brand. They push "rebellious" companies to create provocative advertising.
Thus, Bud Light beer recently ordered an obscene video with the following content from the Omnicom DDB Chicago agency. In a certain office, employees are fined for using swear words. But suddenly they find out that all the fines will go towards buying Bud Light beer. Since then, the office has been filled with continuous curses. Of course, the video was not shown on TV, but this did not stop it from becoming popular on the Internet. But among network users there are a great many fans of the foamy drink.
The beer (almost alcoholic) theme generally implies many different prohibitions, sometimes not related to alcohol itself. And this can also be used. A great example is the work of the Brazilian agency Nazca S&S Publicidade Ltda for Brahma Chopp beer.
Marketers came up with a video with such a very frivolous plot. Beach, heat... "It's so hot!" – the girl in the swimsuit sighs heavily. And a small drop of water flows from her wet hair, down her neck, along her tanned back... It runs under the strings of her swimsuit, then ends up on her thigh and, finally, freezes in the dimple under her knee. But then the girl takes a sip of beer, and the droplet begins to slowly move upward. They say that after the first showing of such an impressive video, many Brazilian men made Brahma Chopp their favorite brand.
And in the plot of the Brazilian video for Schin beer (Fischer America Comunicacao Total agency), the bartender almost provokes a serious traffic accident. He opens a beer to the beat of the music, and the entire beach begins to dance to it, raising their hands in the air. Including drivers of beer trailers moving on the sand. But - as in the above-described stories with shipwreck and apocalypse - the great mood that drinking a foamy drink should bring is stronger than any dangers.