How to become an intermediary between manufacturer and client. Intermediary business – profitable options and examples of development. What is required to conduct

Today I want to look at a very interesting and popular view today - making money through mediation on the Internet. As in the offline sphere, online you can simply find huge amount various kinds of intermediaries who make money by connecting sellers and buyers of freelance goods and services, and, in many cases, it cannot even be immediately determined that these are intermediaries. Who are they Internet intermediaries, what they do there and how they earn money - more on that later.

So, what does it mean to make money through mediation on the Internet? To make it clearer, let's compare this with rendering traditional services offline, for example, in construction. There are painters, plasterers, plumbers, electricians and other workers who are ready to provide their services to customers - in this way they work for themselves, engage in offline freelancing and earn money. But when you call about an ad, say, about plastering work, you end up with... no, not the master who does it, but an intermediary foreman. He comes to you, evaluates the scope of the work, you agree on a price with him, and you pay him money, and he sends you a master who does all the work. Naturally, the foreman pays the foreman only part of the money received from you, and takes the rest for himself. This is exactly the same situation on the Internet.

Let's say you earn . When you take an order on a freelance exchange, it is very likely that you are writing an article not for a direct customer, but for an intermediary, who will then resell it to someone who really needs it, at an even higher price. Even when you cooperate with the customer directly, it is possible that he makes money through mediation on the Internet.

Many people have probably noticed how often various types of SEO website promotion services are offered on the Internet. In the vast majority of cases, these are all intermediaries too. For example, they are engaged in the so-called. link promotion - they purchase links on different sites for their customer, who already pays a larger amount for them than the owners of those sites receive. All the difference “settles” with the intermediary.

Well, any of them are already more powerful intermediaries, whose work is systematized and automated. However, the essence is still the same: making money through mediation on the Internet.

The vast majority of people who sell some goods have their own online stores - these are also intermediaries on the Internet. Moreover, in many cases, their business does not even require practically any investment if they work according to the system. Some intermediaries Chinese online stores what are they worth...

How do all these people make money? It’s very simple: on the Internet they play the role of “foremen”, deciding all administrative and technical issues. The intermediaries themselves do not produce any goods or perform any work, although, in an amicable way, they should have a good understanding of their field. Their income from intermediary lies in finding customers and performers, sellers and buyers. As a rule, an Internet intermediary already has its own “working team”, its own “team” of performers - specialists in various fields who are always ready to do their job, if we are talking about Internet services, or their own suppliers of goods, if we are talking about about online trading.

An Internet mediator must be able to negotiate, negotiate, find compromises, and possess the art of persuasion - this is precisely what success in his work lies in. Even knowledge and skills in his field of activity, perhaps, come into the background.

Intermediaries on the Internet try to focus on large, systematic orders that require a large amount of work, have a high cost and, accordingly, allow them to earn more. Exactly the same as in our example with construction: the foreman is more interested in taking an order for a turnkey house renovation than for replacing one outlet (he may not even want to get involved with this).

Earnings from mediation on the Internet are quite significant, especially when it comes to the service sector. Prices for the same services vary greatly (as an example -), so the intermediary always has room for price maneuvers. He can easily find a contractor who will agree to do the work even at 2 times cheaper than what the customer will pay the intermediary. Thus, an intermediary on the Internet can earn up to 50% of the amount of their cash turnover and even more.

Very often, freelancers who start out doing various types of work independently, gaining experience and knowledge, become Internet intermediaries in the future. This can be observed on many freelance exchanges: a person first acts as a performer, then his rating increases, he becomes a popular and sought-after performer, and now he is already a customer, the number of work performed decreases, and the number of orders grows. Ultimately, he is a sought-after customer.

Let's summarize. Intermediaries on the Internet earn good money themselves, and also provide work and income to the performers with whom they cooperate. Their presence is disadvantageous only for customers who are forced to significantly overpay. However, many people are willing to pay “for convenience” and completed “turnkey work”, so saving their time, they turn to online intermediaries for services. Here, as they say, to each his own.

Now you have an idea of ​​how online intermediaries work, and you might want to join their ranks.

That's all I have for now. Perhaps in the future I will consider some options for mediation on the Internet in more detail. Stay tuned and subscribe for updates. See you again!

Online stores have long ceased to be a rare phenomenon, and on the contrary, they are rapidly gaining popularity among the Russian-speaking audience. More and more people are buying us electronics, furniture, building materials and much more, realizing that it will cost them much less than if they went to the nearest supermarket. On the other hand, it will be even more profitable to purchase from foreign online stores, but most are hampered by difficulties associated with payment and delivery, or simple ignorance of the language. And here intermediaries come to the rescue, taking all the troubles upon themselves, asking for an appropriate remuneration for this.

How to become an online store intermediary

Study the topic “from cover to cover”

Otherwise, the work will be at your loss. You need to know the specifics of the goods that you will have to deal with, the methods of their delivery, the terms of insurance and payment of compensation in the event of a defective product, issues related to customs duties. If at first it all seems too complicated, it is better to find a competent person/people who will advise you at first. Believe me, the purchase of goods in the United States and its subsequent transportation from the village of Kukuevo, Mukhosran region, is tantamount to developing a plan for a military operation.

Make connections

Of course, you can start a business alone by overpaying foreign suppliers for goods, but it will be better if you can make a profitable acquaintance “on the other side of the border.” The second intermediary will pay for the goods directly and send it independently - this is much cheaper and safer (bourgeois manufacturers do not consider it necessary to pay enough attention to the packaging and delivery of purchases, and some, in general, have never sent anything to Russia and the CIS countries and do not intend to ). You can find Russian-speaking partners on special forums and websites, but there are plenty of cases of scammers there, so it will still be better if your partner is a person you know.

Prepare a commercial proposal

Before you start work, you should figure out how to convince potential clients of your usefulness, so that they do not consider you a banal reseller. Try to bring to their attention that the process of purchasing and transporting goods is fraught with a lot of risks, including fraud, defective products, errors by postal workers and other problems, and you, as an intermediary, are able to provide a guarantee of speedy delivery and safety of purchased items. With all this, your prices should not “bite”, otherwise most people will ignore even the most tempting offer. 7-10% for delivery is more than enough, although in some cases, if delivery and customs clearance costs a pretty penny, the price jumps to 20-30%.

Find buyers

The best option for this would be to create your own website, properly designed and promoted. Most of the content should be product descriptions with links to order (sales are especially effective if you provide them with review videos that clearly demonstrate appearance product and its performance). Alternatively, you can search for clients in their natural habitat. If you are delivering women's goods, it's time to post your offer and contact information on women's websites and groups in social networks. If you sell car parts, run to the car enthusiasts forum. And so on, in general, you understand.

Prospects for intermediary business

At the initial stage, such a small enterprise requires virtually no capital investment. Five to six thousand rubles will be enough to place a couple of commercial advertisements, arrange bank card for calculations and pay for hosting services and a domain name for a year in advance. There will still be some left.

Despite the small investment, the profit is quite high. Even without straining too much, in a couple of months it is quite possible to reach a monthly income level of 10 thousand rubles. And if you fix large production When purchasing and selling dozens of items in bulk, the amounts will be disproportionately higher. Of course, in this case you will have to take care of hiring additional staff and paying them wages.

This is what business is like. Do you think it’s worth working in in this direction Or would it be better to immediately start creating your own online store? Let's discuss in the comments.

Reviews and comments

Intermediation is a fairly promising type of income - the markup on goods can be almost the same as in your own online store, and this type of trading risk, when you purchased a product, but it turned out to be of no use to anyone and is simply lying around in your warehouse, is absent in principle . On the other hand, when ordering products from foreign suppliers, you can fall into the trap of scammers who will send you some kind of dummy or defective product. Accordingly, the money will be wasted (if you refuse to compensate the buyer for the loss, you will only make it worse for yourself).

Lack of reliable legal basis(or status, whatever you want!) is the main headache of such an intermediary. Legally he is nobody. And of course, as a result of this, he is not completely protected from scammers! About the hard stable income in this area, too, one can only dream. And trust, as it was correctly said, in such areas of activity is earned over years!

I think this type of business is quite promising. Many people are afraid to buy online because they are afraid of being discounted and receiving low-quality goods, especially from abroad. The intermediary will be able to eliminate this problem for the buyer and also earn money from it.

I think that if you sell online, you may encounter low demand, people who go to websites buy a lot on their own in online stores and are oriented in this topic. You can buy goods in an online store with convenient delivery, and sell them in your city.

These schemes will soon stop working, if only because I personally participate in joint purchases in these foreign online stores, not only does the organizer of this collective purchase basically do everything for me, but I also charge wholesale prices, and delivery is also cheaper.

I think it is unlikely that the relevance of mediation will ever go away. Many people do not want to surf foreign Internet resources, study a large amount of information, or take risks. Some people simply don’t have time for this. It is easier for them to use the services of intermediaries than to do everything themselves.

I would still put the “search for buyers” item in first place, because there are groups of goods, the intermediation in the sale of which will lead to practically nothing in terms of profit: it will be minimal, and the risk that you will be “thrown away” will not exist get away!

prolisk, in the latter case, the main thing is not to overdo it with markup, my experience suggests that this markup should not exceed 1/3 of the original cost of the product, otherwise potential buyers simply will not be interested in your product!

And it seemed to me that when discussing how to become an intermediary of an online store, they were referring to affiliate programs. This is when a store assigns you an ID and provides banners that you can place on their website. All you need to do is for the client to go to the store’s website and buy the product there. Aren't affiliates and intermediaries the same thing? Please explain to me the difference.

Yuran123, by the way, here is one of the problems of such intermediation: my experience shows that in 90% of cases the client is “one-time” and does not make repeated purchases. According to my observations, customers are most often not satisfied with the price/quality ratio in online stores.

Do you want to say that if you work not through the admintab with online stores, then the clients will not be one-time, but if through the admintab, then they will be one-time? Don't you think this sounds a little crazy?

Yuran123, I didn’t say a word about your favorite admin tab, but outlined a problem common to most intermediaries on the World Wide Web. It’s strange that you, as an experienced intermediary in online sales, did not pay attention to this. The client is looking where it is better, and I didn’t come up with this, but the statistics are as follows!

Well, yes, I also think that the idea is good, few people ordinary people will look for something for himself on foreign sites, and then wait a long time for delivery, people mostly do everything at the last moment, so they will look for something “closer” and more reliable.

Do any of those who responded have personal experience with mediation? Who has already become or was an online store intermediary? Share personal experience, I think many people will be interested in this.

Following the example of one jewelry online store. I created a VKontakte group, posted a link to the product, a photo of the product and the price. After some time, people began to write themselves. At the same time, some goods (a gold necklace in one copy) quickly sold out and people wrote “can we make it to order?”

One CPA partner. Product: coffee for weight loss. I also sold through VKontakte groups, they asked a lot, they found out how much to take - a pack or more.

For another affiliate program - any goods. I wanted to create products on my domain - fitness mats. Support wrote to me that you can make a good store on the free blogspot platform (diaries from Google), but it didn’t go further than registering a blog.

Great! And the delivery and payments were made directly by the store itself, right? What criteria did you use to choose an online store? Still, before becoming an online store intermediary, you should have studied the reviews or paid attention to some aspects. How did you weed out the “reliable” and the not so reliable?

Many people know that mediation provides an opportunity to make very good money, but not everyone knows how to do it correctly. There is a very important detail in the question of how to become an intermediary, which helps to bring this business to successful level. The intermediary must have important information that is not available to either the consumer or the contractor. This is the only way he can manage transactions in his favor.

How to become an intermediary

Let's be clear right away that this business is not for everyone. For mediation to be profitable, you must have certain skills and qualities. The main ones among them are:

1. The ability to find unique data that is inaccessible to others. It is important that they are not available to the consumer and the performer.
2. The ability to present this information in a favorable light to both one and the other party. In this matter, it is important to be able to negotiate.

Only with these qualities can you safely take on a business such as mediation.

Advantages and disadvantages of the activity

Like any business, mediation has its pros and cons. Among the main advantages are the following:

• starting capital is optional;
• technically the work is not difficult;
• good income.

Among the disadvantages are the following:

• ignoring agreements on payment for intermediary services;
• failure of agreements and deals.

Where to start a business

First of all, you need to decide on the area in which you prefer to work. Then you need to fix everything in it necessary connections for a profitable partnership. WITH high development Internet technologies today, this business is usually divided into two main areas: online and offline. In each of them you can find your own niches for mediation.

Online mediation

Ideas for mediation on the Internet are multifaceted and diverse, both in areas and in level of implementation. One thing is for sure, you will still have to work a lot.

Affiliate programs

About 70% of products sold via the Internet are the work of intermediaries. Most often this is done through affiliate programs. The essence of the idea is simple. The intermediary, who in this case is usually called a partner, opens his account on the website affiliate program. After receiving his unique link, he begins to advertise the product or resource through it. When a product or service is purchased through this link, the affiliate receives a percentage or commission from the transaction. Money is credited to an electronic account, from where it can be withdrawn at any time.

Advertising on Internet resources

Advertising is perhaps the first thing that came to the Internet business. To make money on it, you need to open your own resource - a website or blog. It is installed on advertising banner, and you receive money at an agreed rate or from transitions to the advertiser’s website. Depending on the level of promotion of the resource, the price of a click can be 15 kopecks, or maybe a couple of thousand rubles. Intermediaries are offered up to 50% of this click. Of course, direct advertising will cost much more.

Selling websites

This idea can be implemented in two ways. You can order an inexpensive website on specialized sites, pay for its development, and then look for buyers for this product and sell them at a higher price. The second way is to first look for the customer, sort out all the technical details with him, and then look for a contractor on the same sites. In any case, the risks with implementing the idea are quite high. The Internet is available to everyone, so on the sites you can find both a professional and a complete amateur who will miss all your deadlines.

Opening an online store

Despite the fact that purchasing and delivering goods from a foreign online store is available to everyone, many are still afraid to make such purchases due to the high risks of not receiving the goods when the money is paid for it. You, as an intermediary, can take on these risks and make purchases from a foreign online store for a certain percentage. Sometimes this costs the buyer even less than ordering from a domestic online store.

Resale of goods

You can resell goods without creating own online store. In this case, you need to focus on a product of a narrow specialization, but of high cost, so that you can get a good percentage. Or hot commodity, but for a large batch.

Very often, sellers and buyers of such goods do not have time to search for each other, so you can provide them with such a service. The algorithm for doing business is simple. Having found a suitable product, call the seller and clarify all the details of the product. Then find a buyer as quickly as possible and negotiate a deal. Preferably for a certain percentage. After this, call the seller again, inform him that you have a buyer for the product, but you want a percentage of the transaction. Having received your share from everyone, you will get a good income.

Offline mediation

Business in the offline sphere is familiar to everyone. The main ideas for implementing your mediation business could be:

Real estate

Looking to exchange an apartment, buy a new one, or buy office space - these questions are raised constantly. They are dealt with both by realtors officially and by ordinary citizens unofficially. Real estate is sold or rented, usually through realtors, who charge an impressive percentage. In this sense, the services of an intermediary are much cheaper, which helps in the implementation of this idea.

Renovation of offices and apartments

Apartments are ideal for implementing this idea, since office renovations are not needed as often as apartment renovations. It is best to look for clients in new buildings. Then you can place several orders within one home. Naturally, for this it is necessary to have several teams. You can look for them in the same new buildings.

Sales Representative

Business will not give up this idea anytime soon. Many manufacturers need representatives in various regions of the country or other countries where they want to expand their influence. It is best to choose several manufacturers of similar products and negotiate the sale of their products in your region. The next step is advertising the product and concluding supply agreements with end consumers - shops, supermarkets, etc.

This is by no means an exhaustive list of mediation options. But it is quite possible that in the process of their implementation you will find some own way make money through mediation.

If you would like to organize own business, but your soul is not in production or trade, then try your strength in mediation. This is a promising and interesting area in which quite a lot of companies and people are involved, but with the right desire and the right approach, you can always enter this business and occupy your niche, winning a place in the sun. In this article we will talk aboutsales of goods, and we will also figure out how to deal with them correctly.

Introduction

Mediation is an activity aimed at finding and bringing together two parties interested in each other's services. For such activities, the intermediary receives a percentage, a fixed fee from the transaction, or simply inflates the price of the product for the end user.

A mediator is a link between two parties

Mediation is common throughout the world - it is useful and popular service allows you to sell and buy anything. There are many examples of such activities: real estate services, tourism business, taxi service, dropshipping and more.

Attention:an intermediary is a link between buyer and seller, which ensures the effectiveness of cooperation and minimization possible risks. He takes on part of the responsibility and receives compensation for his services.

1. Minimum investment. You don’t have to purchase goods, build a building or invest in equipment - in fact, at the first stage, just the desire to work is enough.
2. Wide range of possibilities. There are a great many prospects for conducting such activities - in any locality you can find interesting options.
3. Growth prospects. With the right approach, a business can be scaled almost indefinitely.
4. Stable profit. The predictability of such a business is quite high, so you can always make plans for the future, taking into account possible risks.
5. Almost instant payback. With the right approach, the funds invested in the business will return to you in a couple of months, after which you will be able to make a constant profit.

Attention:By working as an intermediary in a specific activity, you will gain the necessary experience, knowledge and connections. In the future, this could develop into something more serious.

There are only two disadvantages:

1. There are certain risks that one of the parties will not fulfill the agreement. For example, a batch of 100 parts was ordered through you, which must be completed by the end of the month. But the manufacturer does not have time to make it for some reason, which leads to contract failure or revision of agreements.
2. Possibility of loss of reputation and subsequent decline of the business due to serious mistakes made during the work process.

However, the last drawback is relevant for any business.

What types of mediation are there?

So you already know that intermediary business is third party interaction between a buyer or seller. The profession of a mediator appeared several thousand years ago - already in Ancient Greece and Rome were special people who worked in the markets, helping visitors buy and sell necessary goods, giving advice and recommending people for cooperation.

For an intermediary, the main thing is information and reputation

In our time, the trends have remained virtually unchanged, except that now intermediaries do not work in markets, but have their own offices or portals to reach a wider audience. The main thing for an intermediary is information. He must know where to buy cheaper and sell more expensive, what exactly is in demand, what and where can be purchased, what people want, etc. Many producers of goods and services do not know how/do not want/do not have time to advertise and sell their offers, spending they have the strength, nerves and resources to do this, so it is easier for them to work with intermediaries who will take it upon themselves.

Read also: Internal part-time job and external combination of professions and positions

Let's look at a few examples of successful intermediary business in the service sector:

1. Realtor services. There are always people in the real estate market who want to sell, buy, rent out, rent or exchange housing or non-residential premises. Many do not know how to do it correctly, many do not understand legal issues That’s why realtors enjoy well-deserved popularity all over the world.
2. Recruiting agencies. They offer their services to organizations and various companies- if you need to find a specialist or entice a top executive, then it is faster and more practical to do this through an agency, rather than on your own.
3. Brokerage agencies. Today, many people want to save money from inflation and make money by investing in securities, stocks, metals or cryptocurrency. Brokers offer this opportunity for those who cannot or do not know how to do this on their own.
4. Travel agencies. They take ready-made tours from tour operators or create interesting routes on their own, offering them to clients and receiving a percentage of each transaction.
5. Marriage agencies. A fairly common type of business - clients leave their profiles, and specialists select “pairs” based on common interests, age, wishes, etc.
6. Online stores. They are often opened by third parties who know where to get a certain product cheaper than the market price (for example, they work directly with warehouses or wholesalers).
7. Dropshipping. The classic type of mediation - you find a seller, a buyer and sell him the goods at a markup, without buying it from the seller.
8. Various freelance exchanges. These are a kind of “employment centers” - customers and performers come to them, and you receive a percentage of both for “pandering”.

How to provide a service correctly

Above we looked at the main examples of intermediary business, but in fact there are many more variations of it. Let's now look at how to properly create your own agency to provide services. Here, a lot depends on what field of activity you have chosen, what stage of development you are at and what exactly your goal is. On initial stages You can not register at all, but simply work via the Internet, reselling other people’s services and goods through dropshipping.

In the initial stages, you can simply work from home

But if you want to do this seriously and work with contractors officially, then you need to contact tax office and register. There are two options here:

1. Register as individual entrepreneur. Registration takes a minimum of time and effort, but the entrepreneur, according to the law, is responsible for his obligations with his property, so be sure to comply with the agreements so as not to lose what you have.
2. Register as an LLC. Registration is a little more complicated, but wide prospects open up for LLCs. In addition, the LLC only risks authorized capital, which in 2018 is equal to 10,000 rubles.

Official registration opens many doors for you - you will be able to enter into official contracts, sign documents, affix stamps, etc. For an online business, registration will also not be superfluous - counterparties prefer to work with an organization rather than with a private owner, who may simply not be found later.

If planned serious business(travel agency, HR agency, etc.), then you will need a full-fledged office and employees. The office should be located in a convenient location, appropriately decorated and equipped with equipment. Workers need to be trained, etc. - you can’t do it without registration.

Stages of creating a company

Above we have already described several key points of what you should pay attention to when planning a new business. Now we will analyze them in more detail, arranging them in the necessary sequence. So, mediation as a business - step by step instructions for beginners:

1. We choose an idea that we will bring to life. The fate of the entire event depends on the choice of direction, so be careful and think carefully about all the pros and cons.
2. Create a business plan. Many novice entrepreneurs ignore this point, starting to work “as it goes.” This is a fundamentally wrong approach, because without outlines of prospects, plans and movement, it is very easy to turn off the path and go the wrong way. All the necessary information is entered into the business plan - the amount of investment, planned profit, number of hired employees, equipment for work, etc.
3. Registration of a new entrepreneur or LLC. Think about how it will be more profitable for you to register, so as not to change the form in the future. Opening your own office if necessary.
4. Make lists of possible contractors and clients, study the market and your competitors. Think about where you can get goods or services to make money, and who you can sell them to.
5. Advertise your activities. Marketing needs to be taken quite seriously - the more people know about you, the more potential buyers you will have. Then, when you create a quality distribution network, you will be approached by many companies that need to sell a product or service.
6. Work process. Reception of the first orders, their processing and fulfillment. Try to ensure that both parties are satisfied with the cooperation - then they will continue to work with you, and word of mouth will tell everyone about you.
7. Organizing the work process, expanding activity, capturing new markets, maintaining reputation. Try never to stop there - always go forward, otherwise your competitors will simply throw you out of your home.
8. Learn and develop. The more qualified you are, the more people will be drawn to you. You must always be in the know, always know what and where to get, how to complete the transaction, what conditions to offer to the parties in order to interest them.

Registration will open new horizons for the intermediary