Creative advertising for a travel agency. Effective advertising of a travel agency. Text in tourism and recreation advertising

It was founded in April 1992. In 2009, the company served 405 thousand people, and its turnover amounted to $485 million. Natalie Tours is in constant development and regularly adds new directions to its range. Thus, Cuba and Egypt became new destinations in 2009.

"Natalie Tours" is a diversified tour operator company specializing in mass recreation. Areas of activity - Spain, Greece, Cyprus, Italy, Turkey, Thailand, Andorra, UAE, Egypt, Cuba, Dominican Republic and sea cruises. Natalie Tours has been repeatedly recognized as a leader in sending Russian tourists to Europe. In addition, the company has a special service department corporate clients- department business tourism(MICE), whose clients during this time have become many large companies(Sharp, Gedeon Richter, Henkel, etc.).

The company's mission is to promote the development of a civilized market tourism services in Russia, providing affordable prices holiday that matches the best international standards. "Natalie Tours" enjoys a good reputation in the market and always builds its business in accordance with the concepts of professional honor.

Natalie Tours is known in the market for its concept tours, which attract the attention of a large number of clients. The most popular tour is "Adults and Children", which in 2009 was offered in Spain, Greece and Cyprus. As a basis game program For children from 6 to 12 years old, a pirate theme was chosen. And for children from 2 to 5 years old, as part of co-branding with the animation film studio "Melnitsa", an absolutely new program featuring characters from the cartoon "Luntik and His Friends". In 2010, the "Adults and Children" tour will again be offered in hotels in Spain, Greece and Cyprus.

"Natalie Tours" organizes almost 50% of all tours in the Spanish direction, and is also one of the leaders tourist market in Cyprus, Thailand, UAE and sea cruises.

  • · special and unique programs rest, rest taking into account the interests of tourists;
  • · with our prices it’s more pleasant to relax- just choose your tariff! (Pronto for early booking, "Special" - special offers, Last Minute - economical prices for easy-going);
  • · tours for every taste with a convenient range of services(flight, hotel, transfers, rich excursion programs), instant online confirmation of your tour;
  • · selected and exclusive hotels, variety of accommodation options;
  • · quality and reliability of our services and European level services at all resorts.

The company "Grand Tour Voyage" is an authorized agency in Moscow for the largest tour operator "Natalie Tours" for working with individuals. It means:

  • - fast reservation real tours directly from the operator's database;
  • - the ability to book a tour when other operators and agencies are at STOP;
  • - quality service service from a reliable tour operator favorable prices.

Together with Natalie Tour, it offers package tours specially prepared according to interests and categories of recreation:

  • - Light it up- a pleasant setting for the fireworks display of resort passions - discos, parties and intense communication. This vacation will appeal to those who cannot imagine a tourist trip without interesting company and new acquaintances.
  • - Kaleidoscope and Discovery- for exciting excursions, exploring local attractions, shopping and active entertainment.
  • - Relax- for those who want to soak up the sun, sipping an exotic cocktail, away from the hustle and bustle and stress, sit in a cozy restaurant in the evening, and take care of themselves.
  • - Beaches of the world- a relaxing vacation with your family by the gentle sea, or are you looking for fun company for incendiary parties on the dance floor under the bright southern sky, or combine sports with healing sea swimming.
  • - Action- a lot of active pleasures and sports entertainment - from diving and surfing to tennis and golf.
  • - Cruises- who explores the world in comfort and with pleasure.

Crete: feel the spring and... save! Spring discounts at the Atlantica Sensatori Resort 5* hotel.

Cuba: spring - accommodation up to 15% cheaper! Super offer for Iberostar Cuba hotels.

Sea, sun and river: special prices in March! Azur hotels in Hurghada + Nile cruises.

Exclusive for Natalie Tours clients - discounts up to 56%. Special prices at the Ajman Kempinski 5* hotel.

Beaches of the world:

  • 27.03 , Egypt, Sharm El Sheikh, 7 n., at the Club El Faraana Reef 4* hotel, ALL, from 869$
  • 31.03 , Dominican Republic, Punta Cana, 14., at the Carabela Beach Hotel 4*, DBL, ALL, from 1979$ 02.04, Spain, Tenerife, 7 n., at the Conquistador 4* hotel, DBL, ST, HB, from 976€ 29.04, Spain, Mallorca, 10 n., at the Eden Alcudia 3* hotel, BB, DBL, from 607$ 01.05, Türkiye, Belek, 7 n., at the hotel Limak Arcadia Golf&Sport Resort 5*, ALL, DBL, from 907$

Cities and countries:

27.03, Cuba, 13 nights, excursion tour "Havana + Viñales Valley" (4 nights) + holiday in Varadero (9 nights), Occidental Miramar 4* hotel in Havana (BB) + Oasis Brisas del Caribe 4* hotel (ALL) in Varadero, from $2479 27.03 Excursion. tour "All Italy (option 1)", 7 nights, BB, from 499 € 03.04 Excursion. tour "Spain Economical", 7 n., BB, from 599 € 14.04 Tour Combi "Thailand + Cambodia + holiday in Pattaya", 10 n., BB, from 1568 $

Alpine skiing:

20.03, Italy, Val di Fassa, 7 n., at the hotel Tyrolia 3*, BB, from 584 € 20.03, Italy, Bardonecchia, 7 n., at the hotel Betulla 3*, HB, from 674 € 24.03, Andorra, Val Nord , 7 n., in the hotel Coma 3*, HB, from 680 € 27.03, Andorra, Grand Valira, 7 n., in the hotel Florida 3 *, BB, from 569 €

Sea cruises:

30.04, Charm of the Riviera No. 1, from Barcelona 7+1 n., cruise + air, from 1189 € 30.04, Charm of the Riviera No. 1, from Barcelona, ​​7 n., cruise only, from 572 € 02.05, Treasures of the Emirates No. 2, from UAE, 7 n., cruise + air, from 1078 € 30.06, Music of the fjords No. 1A, from St. Petersburg, 14 n., cruise only, from 1777 €

Istanbul, built on seven hills - according to the formula of the eternal city - has been justifying ancient knowledge for centuries in a row, for many centuries it has been fulfilling the mission of a city that unites people, religions, eras, parts of the world. This year, trips to Istanbul will be especially rich in impressions: the city has been declared the European Capital of Culture - 2010. The status of “city of the year” for Istanbul is a “guest” initiative of the European Union, which has designated the great city in two parts of the world as the cultural capital of Europe.

We invite you to get acquainted with this amazing city and present our tours to Istanbul. The city will reveal with special charm the secrets of three empires that left a mark on its history; every guest will be invited to the most interesting cultural meetings. For those traveling to Istanbul, we have a collection of excursion routes, as well as City Break and Hotel Only tours.

The status of a cultural capital means that in a unique city connecting Europe and Asia, life will become more eventful and vibrant. Throughout the year, various events will be held in different parts of the city. Istanbul, bright and colorful on ordinary days, promises even more interesting things as a capital - it will live with music, dance, poetry, concerts, street events, and festivals.

Until January 24, the Pera Museum will host the exhibition “Marc Chagall: Life and Love.” From January 18 to February 14, the Kadirga Art Center will host an exhibition by Anthony Muntadas. On February 24, the premiere of Claude Wampler's performance Istanpoli will take place in the Garajistanbul hall. From April to October, SantralIstanbul will host the exhibition "Istanbul 1910-2010: city, construction, architecture." The European University Theater Festival is scheduled for May 2-16. The International Poetry Festival will also be held in May.

City break tours with departure from Moscow. 08.02, Istanbul, 7 n. at the Ikbal De Luxe Hotel 4* standard BB, 808$ 17.02, Istanbul, 4 n. at the Zurich 4* standard BB hotel, 737$ The price is given for 1 person in a DBL room.

Zurich 4* Modern hotel located 15 km. from the airport, in the heart of the Old Town, in the Laleli shopping area. All major attractions - Blue Mosque, Hagia Sophia, Topkapi Palace, Grand Bazaar - are just a few minutes' walk from the hotel. The hotel offers a cozy atmosphere with quality service and all the necessary additional services.

Ikbal Deluxe 4* Situated in the heart of Istanbul, within the monumental ancient city walls, this atmospheric hotel offers rooms with all modern amenities. Ikbal Deluxe Hotel Istanbul is ideal for guests visiting Istanbul for both business and leisure. Convenient location, health center, restaurant, bar, as well as business services of the hotel guarantee all guests a pleasant and comfortable stay. The hotel is just 1 km from Istanbul's Old City, where the Grand Bazaar, Hagia Sophia, Sultanahmet Mosque and Topkapi Palace are within easy reach. Taksim Square is just 4 km away. from the hotel.

The company has a system of discounts and so-called “last minute tours”. Let's take a closer look at the proposed vacation for the May holidays - May special prices in hotels in CYPRUS and GREECE:

For the May weekend - to the hospitable Mediterranean! The most beautiful month of the year in Cyprus and the Greek islands - days of inspiring, beautiful, romantic holidays! For clients of "Natalie Tours" - special prices in our exclusive hotels and the best hotel complexes! CYPRUS May surprise! Reduced prices for hotel accommodation for flights on popular dates! Special offers at Atlantica hotels and other hotels on the island! For those traveling with children - our unique tour "Adults and Children" at the ATLANTICA OASIS 4* hotel. The best family hotel in Cyprus according to sales results of the Natalie Tours company for 2008. By choosing this hotel for a holiday on the “Adults and Children” tour, you get an amazing opportunity to give your child a trip to the world of fairy tales and good adventures. Children will be glad that their favorite characters live in the hotel, with whom they can be friends and play together! The hotel has everything you need... A full description for both a themed play holiday and a holiday for parents with children. At Atlantica Oasis for your child: swimming pool with water slides (near the main building), children's playroom, children's playground, mini club. A nanny is available upon request. The restaurant offers children a special menu and high chairs for the little ones. Location: this is a modern, stylish four-star hotel consisting of several buildings located in a quiet location in the most popular tourist area of ​​Yermasoyia, 300 m from the beach. The center of Limassol is 5 km away. Winter 2006-2007 the hotel has been completely rebuilt and the Cyprus Tourism Organization has awarded it the official 4* category. A new multifunctional platform has appeared for daytime and evening entertainment programs(area 700 sq.m). The hotel has Russian-speaking staff. Atlantica Group hotels offer one of the most comprehensive All Inclusive systems in Cyprus.

GREECE May "blooms" best prices in our recommended hotels! For clients of "Natalie Tours" - guaranteed rooms and a special rate during peak holiday dates! We invite parents with children to take part in the Greek holidays on our popular “Adults and Children” tour!

ANNABELLE VILLAGE HOTEL 5*

Luxury hotel near the famous resort village of Hersonissos. The hotel is built in a style typical of the Aegean coast and consists of bungalows surrounded by beautiful gardens. Own wide beach, marked with the Blue Flag of Europe. Opened in 1992, renovated in 2007-2008. Location: 22 km from Heraklion International Airport, 25 km from the center and port of Heraklion, 3 km from the village of Hersonissos.

The company has a special Last Minute tariff - an excellent option for those who are economical and easy-going. The rate begins less than 45 days before the tour start date, depending on the country. The cost of the tour at the "Last Minute" tariff is significantly lower than the cost at the "Basic" tariff. The range of offers is usually small.

TOP 10. Last Minute Tours cost from:

27.04, Türkiye, (3,4,5,6,7,8,9,10,11,12,13,14 nights), Moscow

27.04, Türkiye, (3,7,10,14 nights), Minsk

28.04, Cyprus, (4,7,14 nights), a/k Transaero to Larnaca, Moscow

25.04, Cyprus, (5,6,7,10 nights), a/k Transaero to Larnaca, Moscow

29.04, Greece, (3,7,10,14 nights), charter, Moscow

26.04, Cyprus, (4,5,7,11,12,13,14 nights), flight Transaero to Paphos, Moscow

28.04, Cyprus, (7.14 nights), St. Petersburg

02.05, Greece, (4,7,11,14 nights), charter, Moscow

24.04, Egypt, (4,7,11,14 nights), Moscow

05.05, Italy, (3.7 nights), Moscow

Tariff Pronto- an ideal option for those who plan their vacation in advance. The tariff is valid, as a rule, 2-4 months before the date of arrival and is more attractive in price compared to the “Basic” tariff (discounts up to 30%!). In May, the "Pronto" tariff can be valid almost until the arrival date (a number of offers in Turkey and Spain). Availability of the Pronto tariff is not mandatory for all Natalie Tours tours.

Costa Daurada: April and May - discounts up to 25% Early booking at Pronto rate

Special discounts for early booking of holidays in Catalonia up to 25%! Costa Brava, Costa Daurada

Mallorca: summer at Iberostar Club Cala Barca 4* Exclusive animation, Pronto, free nights!

Travel and choose a reliable tour operator!

Many businessmen strive to open their own travel agency. However, beginners, and even experienced entrepreneurs who have previously worked in other areas, often do not know what advertising campaign will be correct and appropriate for this area of ​​business. This article is intended to answer precisely this question: below is basic information about both the most and least effective ways advertising a travel agency.

Point design

Facade

First of all, it is worth remembering that the premises of a travel agency must attract the attention of passersby, regardless of whether it is located on the street or located in shopping center. That is why bright, warm colors associated with relaxation are most often used to decorate the facade, and shop windows and signs are decorated with inscriptions and drawings on a tourism theme, because this is what makes potential clients understand what the specialization of this company is.

Signboard


Outdoor advertising

Billboards

Placing billboards can become effective tool advertising. It is worth ordering an image project from professionals - the picture and text should not only be informative, but also original - this will attract greatest number glances and will be well remembered by passers-by.


Signposts

The main information must be indicated on the signs: the text should be concise, but as useful as possible - for example, you can indicate on it the main directions of tours and approximate prices for them.


Signposts

Travel agencies often post signs on their premises. However, their main task is not to remind about the company or indicate the direction to it - as a rule, such structures are purely decorative: several signs are attached to a high pole, showing the direction to cities such as Paris, London, Berlin, New York, etc. .d.

Internal advertising

Calendars

From the printing house you can order a batch of small calendars that can be distributed to visitors, as well as several large calendars in corporate style, which will display the logo and name of the agency. They should be placed on employees’ desks and one copy should be hung on the wall. This unobtrusive method of internal advertising is also good because it is thematic and emphasizes the specialization of the company.


Website

Creating your own website is one of the keys to the success of a travel agency. At the same time, the content on it should be regularly updated, since your customers should know about all new promotions and tourist destinations. Of course, the site also needs to be advertised - promotion of the site will help contextual advertising V search engines(for this you need to regularly fill the site with articles about different types recreation), advertising on thematic forums and pages, as well as advertising banners.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Banner advertising

Banners are necessary to promote your travel agency website. Such advertising should be placed on websites and in city groups, as well as on thematic platforms.

Videos

Promotional videos, as well as photos, can be posted both on social networks and on the official website of the travel agency. You shouldn’t spend too much money on creating videos - the main thing is that it is as informative and interesting as possible for the client. However, try not to go to extremes and save money without sacrificing quality - you shouldn’t shoot a video with frankly bad scenery with a camera - this is unlikely to have a positive effect on your image.

Groups on social networks

An effective advertising tool is promotion on social networks. The specific nature of a travel agency’s activities allows you to create a profile not only on VKontakte, but also on Instagram, because by publishing photos from different countries, you can clearly show clients what kind of vacation awaits them. However, don't think that these pages will promote themselves - you will definitely need to advertise on more large venues specific city and “wind up” a substantial initial number of subscribers. Like a site, group or account in social network requires constant work - their presence is unlikely to contribute to promotion if news from you appears in the feed once a month.

Print advertising

Leaflets

It is definitely worth distributing leaflets to residents of nearby houses and passers-by at the beginning of the agency’s activities. They should be as bright as possible and at the same time informative - try to attract the client through the most low prices(of course, they must remain plausible) to the most popular directions.


Business cards and postcards

Order a batch of business cards and/or small postcards with the logo, company symbols and basic information - address, name and telephone number. It won't require much from you material costs, but it's time for the client to remain a tangible reminder of your business.


Other

Discounts

It is definitely worth developing a discount system for regular customers and post information about them on the official website and in groups on social networks. You can also highlight additional categories clients to whom you will provide discounts - this category could be, for example, newlyweds.

Carrying out price promotions

Run promotions, widely advertise last-minute tours and tours, offer discounts for certain travel times - all this will only attract new customers.

Advertising that doesn't work for a travel agency

  1. Advertising on radio and TV. It should be clarified that commercials in major media are still relevant, but only for real giants tourism business. If you do not have a large budget, you should not choose this advertising method. The only exceptions may be small local media, charging a fee that is feasible for you.
  2. Advertising in newspapers and magazines. In general, the situation with printed publications The situation is similar to radio and TV - if you own an all-Russian network of well-promoted travel agencies, you can place an advertisement in such a famous magazine as, for example, Cosmopolitan, next to an article about vacation. But if you are opening a small agency for now, such promotion may consume more than half of the budget and not bring any significant benefit.

Examples of slogans and texts

  • Only according to your rules. - By your rules only.
  • It's time to rest.
  • Relaxation is an easy matter.
  • A simple formula for relaxation.
  • Stop dreaming - it's time to relax! Rest is our job.
  • The world begins here.
  • Fireworks of an unforgettable experience!
  • Travel freely and easily!
  • Quality rest is guaranteed!
  • Around the world with us.
  • High technology tourism.
  • Travel with us!
  • There is little left for the earth. Travel now.
  • It is impossible to describe - in any language. This is not the end of the journey. This is just the beginning.
  • A journey of thousands of miles begins with one click.
  • We have best job in the world.

For many, tourism is a hobby. And it’s very good when a hobby becomes your favorite job. That is why among travel agencies like this a lot of competition. But a good selling text for a travel agency will help show your advertisement for a seaside holiday with advantageous side and firmly occupy its niche in the tourism market.

Text for a travel agency: structure

Lead. Another name for the introduction. The task of the text of advertising for recreation and tourism is to reveal the “pain”. In this case, it is fatigue from the drab everyday life and diversity, the desire for new acquaintances and experiences, the opportunity to update your profile on social networks and raise your social status.

Offer. You state exactly what you can offer your client. Specific and concise, in 1-2 sentences. Eat ? Feel free to put your trump card in the text of the tour operator’s advertisement.

Objection processing. Not all buyers are ready to book a trip right away. They still have many questions and objections:

  • How much does it cost and why is it so expensive?
  • Is it safe there?
  • What documents are needed?
  • What living conditions await me?
  • What can I do there? What types of entertainment are available?
  • What are the local attractions?
  • What will be the additional costs on site?
  • Do you need knowledge of the language?
  • How strict are local laws there?
  • What should I definitely take there and what unusual things can I buy there?
  • Who can I count on in case of misunderstandings?

Call to action. A text without a call to action is like a marathon runner who stopped 2 meters before the finish line. Say directly, clearly and clearly what you want from the client. Call? Office visit? Or his contact details?

Examples of advertising texts for a travel agency

Audio and videos are a fairly popular tool for attracting customers. The main task of the video is to firmly stick in the client’s head. Everything should be remembered - motive, name, contacts, rhyme or beat. There is no need to chase creativity. Efficiency is the main trump card of the text for tourists from a travel agency! Let's take a look at examples of tourism advertising:

An example of a travel agency advertisement on the radio, duration 15 seconds

Summer is in full swing, it's time to relax

To go somewhere, to fly somewhere,

A trip to the sea to another country,

COLLECTING A SUITCASE dot RU

Selling text of an advertisement for a tour operator, example on the radio, duration 30 seconds

AND: Even warmer...

M: Bulgaria?

AND: We need it even hotter!

M: Tunisia? Cyprus?

AND: Hot!

M: Oh, so you’re interested in last-minute tours! At least tomorrow!

(Speaker) Travel company "Azimut" - we know very well where you can relax this summer if you like it hot! Azimuth – direction for vacation. Shopping center "RIO" 2nd floor. Tel: 555-779.

Example text for advertising a travel agency on the radio (20 seconds)

Last minute tours(echo) last minute tours... The best last minute tours every day. Stop dreaming - it's time to rest. Call 45-57-57. Travel agency "Lexikon". Trading house Petrovsky, off. 206.

Text of a travel agency advertisement on the radio sample (10 seconds)

Choose last-minute tours with ColorTravel" Popular resorts: Turkey, Montenegro and Egypt are waiting for you. Call 712-35-30. "ColorTravel"-closer to the sun!

Example of advertising for recreation and tourism on radio (10 seconds)

Is Cyprus on fire?! Yes, not Cyprus, but departure from Warsaw from 2,000,000 rubles, Egypt and Tunisia - from 3,000,000. Parking in Warsaw is free. Latest tours on 24travel.by, tel MTS 3-075-075.

An example of a selling text for a travel agency advertisement on the radio (20 seconds)

- You won't believe it! Do you know where I am? By the sea, walking along a gorgeous beach! The hotel is a fairy tale! I'm happy!!!

- But how?

- Easily! Go to the website turon.rf and choose a last-minute tour online.

- But you know. I can't afford a vacation right now...

– Darling, arrange a tour on credit or in installments. In the center of Lysva on Mira, 10-a company store last-minute tours turon.rf - they will help you choose a tour, the hotel will also give you a discount! Write number 33-063. All. I'm waiting for you on the Cote d'Azur, and I'm sunbathing...

Sample advertising text for a travel agency on the radio (25 seconds)

(Motif Fly Project – La Musica Suena)

The whole world is in my hands

Ask me how.

I know how to choose last minute deals.

I will rest

Dream and sunbathe

Last minute tours will help you choose.

Relaxation will be available

If you know where to find it.

Buy last minute tickets

And bon voyage.

(Speaker) Tour operator "Kometa-Tour" tel. – – –

Text of a travel agency advertisement on the radio 30 seconds

Turkey, Greece, Maldives, Spain, Italy, Thailand, Mexico, Egypt, Bali, Cuba, Dominican Republic, Seychelles and Mauritius - all tours on skidki-online.ru, a week of rest from 7,000 rubles! Order in offices, on the skidki website-online.ruand by phone 495-740-55. Hypermarket tours skidki-online.ru– simple, profitable and convenient!

Order text for a travel agency from a copywriter

It just so happened that every self-respecting city should have had stereotypical names of streets, cinemas and shops. This is probably because those who do not often leave their native Alapaevsk do not feel lost and alone in the foreign Krasnopartizansk.

Busts of famous personalities had to be watched blindly by district executive committees, city councils and, later, city halls. If it happened that he was passing through the city of A.S. Pushkin cursed for five minutes “why in vain” a horse unshackled on potholes, then a memorial plaque dedicated to this event had to decorate the half-decayed little house of the station.

A very famous domestic film, at one time, told us that every self-respecting city must have a “third street of builders.” What self-respecting riverside city could afford not to have a monument to the boat-skonka-submarine-sailboat of Ermak-Peter-Nakhimov-Benzhausen on the city embankment? How could it be otherwise?!

All this has been replicated, is and will be, and one hundred to five hundred cities of Russia will challenge each other for the title of Russian Saxony-Silesia-Pomerania-Sardinia and Russian Athens. And there is no escape from this!

Ugh! Banter, of course... let's talk about marketing. The latter diligently tells us through the mouth of the founders that being different is for the good! To be different means that if last year a trip for the whole family was awarded to the budget of a neighboring city, then this year you can kindly buy refrigerator magnets from us, especially since we make the magnets ourselves and our city is completely different.

In fact, there is a recipe for “being different” without changing any of the above. And this recipe is not worth it big money. It is enough to erect in a crowded city place without a pedestal a monument to “Chizhik” (Chizhik-Pyzhik, where have you been?), “Hachiko”, “Yuri Nikulin”, a sailor who waves a handkerchief towards the sea, Crow from Krylov’s fable and hundreds of tourists, through years, according to photographs from the family album, will unmistakably distinguish Verkhoyansk from Verkhotursk.


But being different is not about marketing, just like erecting a monument to the “boiler” (see photo above) and not about sociality and not about territory. How to make sure that all this footage is not just stored in photo albums or posted on Instagram? How to make sure that in all this there is some kind of marketing component that contributes to the active promotion of the territory?

So, how to make a marketing campaign, or better yet, a whole long-term program to attract tourists?

A few introductory notes:

1. Marketing promotion– this comes from the word action. That is, what we plan should have some kind of drive, excitement, intrigue and adventure.

2. Marketing needs to be done by the tourists themselves and at their own expense... preferably!

3. We will entrust the promotion of the marketing idea of ​​attracting new tourists to the same tourists.

4. If there is a monument to something wonderful in the city, then we will play with this monument, otherwise it is worthless and “eats up” the budget.


Sharing the promotion recipe territorial marketing with those services that are designed to develop their cities by attracting tourists ( when you earn a lot of money, then transfer a couple of million to my account, or at least name the recipe after me). ;)

So, here’s a step-by-step guide to a territorial marketing campaign to attract tourists through their efforts and at their own expense.

1. There should already be a wonderful monument in your city. If it’s not worth it, then put it in, otherwise, you immediately begin to differ from the neighboring city and in no way better side. Moreover, the more wonderful it (the monument) is, the better for marketing. In no case, no pedestals, no monumentality or resemblance to tombstones.

2. With the help of hotels, tell guests and tourists of the city that the city government is announcing a competition for best photo with this monument. For one thing in this leaflet, tell us about what other monuments are worth visiting.

3. Distribute the leaflet, or better yet, print it on a share basis: local government- hotelier entrepreneurs. If they don’t want to participate, we’ll “turn off the gas”!

4. Conditions for participation of photographs in the photo competition:

  • the weirder and more unusual the photo, the better
  • the greater the number of people on social networks and in the office. the event page will vote for this photo - the better
  • The more descriptive the photo, the better.
5. Prize for the best:
  • marketing coupon for accommodation in the best hotel in the city for next year at the expense of the hotel (if the hotel does not agree, see clause 3). The coupon can be transferred to other persons, family members.
  • a cruise on a local river with dinner with the mayor (a local synchronized swimming star and retired film actor).
  • a story on local television (a story on central television, subject to very creative photography and the activity of PR people and (or) activity on social networks will be ensured).
As a result, you should, at a minimum, have thousands of photographs of your city with the monument, made in the style shown below. At best, social PR, promotion and money should increase. In the worst case, I rent a place for a stall with sausages and kvass next to each such monument, and the money will still increase, not only for me 8) - I plan to pay taxes to the local budget regularly.








p.s. Well, how do you like naming the territory marketing campaign: “name of me”?

And continuing the topic, read




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