Premises for rent for a maxidom store. "Maxidom": open and empty Rent a retail space of 20 sq.m.
Opening new shopping center in the midst of an economic crisis - heroism on the verge of madness. In any case, this is how market experts assess the somewhat premature commissioning of the first stage of the Maxidom shopping center on the site of the former Park Market. However, throughout the entire center with an area of 76 thousand square meters. m. so far only one store is operating - in fact, the anchor “Maxidom” of the company of the same name from St. Petersburg. All other premises are currently decorated with “For Rent” signs, and the second phase of the center is actually a construction site. Whether the new shopping center will be able to attract tenants is unknown.
The Parkovy market disappeared from the square of Belinsky - Tveritin - Lunacharsky - Bolshakov streets in November 2005. All shopping pavilions were moved from the center to the cities, where the Novomoskovsky market was created. The owner of the site, JSC Olips, planned to build a shopping center of the same name with a total area of 119.5 thousand square meters on this site. m. At the same time, literally on the neighboring site - across the Iset River - it was planned to build the second Park House shopping center in Yekaterinburg. Olips considered the simultaneous construction of complexes as a competition.
However, these plans were not destined to come true. The construction of both complexes was repeatedly postponed: investors feared competition, and then the economic crisis of 2008 arrived. As a result, the Park House site still stands empty. And in 2010, Olips sold the territory of the Park Market with an area of 3.5 hectares to the Maxi Group company. However, for the next three years the site remained empty. For a long time, the new investor could not agree on the concept with the city administration: the Yekaterinburg authorities were too dissatisfied simple projects and demanded that the investor create an architecturally interesting shopping complex.
Only by February 2013 were plans announced for the construction of the Maxidom shopping and entertainment center on this site. The developer was the St. Petersburg chain of the same name, which specializes in the sale of building materials and household goods. In May of the same year, the company received a construction permit.
The shopping center was planned to be built in two phases. The total area of the facility is much more modest than in the Olips project - 76 thousand square meters. m. Opening of the first part of the project with an area of 40 thousand square meters. m. was scheduled for the end of 2014. The developer planned to commission the second phase in March 2015. However, subsequently the deadline for commissioning the complex was shifted, according to experts, due to the difficult economic situation.
As a result, the first stage of the Maxidom shopping center opened only in April 2015, and without permission for commissioning. As the prosecutor's investigation showed, the center began trading before it received the appropriate permit. Obviously, the developer was in a hurry to present at least some of his achievements.
However, at the first glance at the object, it becomes obvious that this haste was in vain. And a month after the unofficial opening, the complex is one large construction site. At first glance, it is impossible to say for sure whether it works at all. Despite the presence of signs, finding the entrance to the building the first time is not easy. As motorists and pedestrians explained to UrBC, they sometimes have to drive around all the streets adjacent to the facility before realizing where the only entrance to the parking lot is actually located. This same entrance also serves as a pedestrian path.
At the entrance to the complex from Tveritina Street, workers are constantly bustling around, and construction equipment periodically drives around. The entrance itself is strewn with gravel, and it is unknown when asphalt will appear there. This picture causes confusion among visitors.
Near the entrance to the shopping center you can often see conflicts between workers and car owners. There is a driving school next to the property, and entry into it is difficult due to construction work, which causes controversy.
More than a third of the area of the first stage is currently filled with only one store - Maxidom itself, which sells construction products and household goods. The rest of the mall is empty.
Despite the fact that the shopping center actually stands on a construction site, already in the morning you can count about a dozen or two visitors there. And this despite intense competition with others construction stores, of which there are many in Yekaterinburg: these are OBI and “ Leroy Merlin", and KOR, and the Superstroy network.
According to independent consultant on questions commercial real estate Sergei Nikolaichenkov, while the format of goods for repair and home is in demand among buyers. And if the shopping center manages to attract grocery supermarket, he will be able to create the required volume of visitors.
“Given the good location in a residential area, they will have no problem finding a grocery operator, and there will be a line lining up for them. This consumer segment is alive, unlike many others. Products plus construction is a flow that provides impulse purchases. This flow will definitely be enough to keep the gallery alive,” Nikolaichenkov believes.
Salons can also join the anchor tenants cellular communications and banks, but the filling of the shopping center may stall here. As experts note, the commercial real estate market in Yekaterinburg is currently experiencing better times due to falling tenant incomes. Thus, sales of clothing and footwear boutiques alone, which account for 60% of the occupancy of shopping centers, have fallen by 40% since the beginning of 2015.
However, heavy economic conditions did not affect Maxidom’s plans to build the second stage by the end of 2015 - beginning of 2016. In addition to shops, this part of the facility should house an entertainment area. However, the company found it difficult to say which tenants could move in there.
“The second stage will house a shopping and entertainment area and a food court. It is planned to open here grocery store, as well as boutique and entertainment areas. Negotiations are currently underway with potential tenants,” the Maxidom press service explained to UrBC.
However, according to analysts, if negotiations with tenants are unsuccessful, construction of the second stage may freeze.
“I do not rule out that the introduction of the second stage may be suspended. Ideally, a pool of tenants is first formed, and then the next part is built. So far, only Greenwich has managed this. If the developer intends to build everything at once and then fill it in, this could lead to the property dying,” notes Nikolaichenkov.
Thus, according to experts, in the current conditions, the Maxidom shopping center has three options for business development. In the first case, a miracle will happen, and the investor will be able to find a sufficient number of tenants in a shrinking market to fill the entire center. So far there are few prerequisites for such a scenario: let us remind you that for now “Maxidom” is practically empty. In the second case, the investor will spend a long time filling the first stage and increasing the flow of visitors. However, in this scenario, construction of the second phase of the facility may be suspended until better times. The third option: to complete the second stage, at the risk of being left with empty spaces, as is currently the case with the Globus shopping center. It is possible that this will be implemented in practice.
UralBusinessConsulting will monitor the development of the project.
"Maxidom" is a chain of construction hypermarkets. By contacting one of them, each buyer can purchase everything he needs to build or repair his own home. The Maxidom company focused its main attention on the city of St. Petersburg, where a significant part of its hypermarkets are located.
The history of Maxidom begins on October 6, 1997, when the company’s first store was opened, which after a short period of time became one of the most popular and visited by city residents. Many people came there not only to buy what they needed construction products, but also look at this beautiful and cozy store. During the year of operation, the first Maxidom hypermarket was visited by 40% of St. Petersburg residents; the overwhelming majority of visitors purchased necessary goods for construction or repairs there.
The appearance of the second Maxidom store was the result of the work of designers and builders, who, during its construction, applied new ideas to this hypermarket. The requirements of the first store's customers were also taken into account. The second Maxidom hypermarket was opened on July 8, 1999. The fate of the first store also awaited him. Both of these hypermarkets became the most visited in the city.
The company's third hypermarket was opened in 2002. Two years later, the fourth and later the fifth store was opened. The fifth store was similar in its main features to other stores of the company, but at the same time it had certain differences. They expressed that this hypermarket is currently the largest in Russia, which sells goods in DIY format. The total area of the store was 20,600 square meters. m., and the dimensions retail space- about 15,000 sq. m. It must be said that it was built in a short time - 9 months. Thanks to the presence of large areas, it became possible to trade large-sized goods for construction, and in addition to significantly expand the area of the garden department. After the opening of the largest hypermarket, there were several more openings. As a result, the total number of stores building materials the company reached seven, which is an impressive result.
One of the reasons for the popularity of the company's stores is that they maintain a high level of service combined with low prices, which are accessible to almost anyone. On the shelves of Maxidom hypermarkets, along with imported ones, domestically produced goods are also presented, so buyers have a choice. In 24 departments you can find a wide variety of products. Therefore, when you visit a store, you will not leave without purchasing, but you will definitely buy something.
A high level of service is another of the company's striking features. In Maxidom stores, every customer can use one of the services offered. The most popular items include the delivery of goods, installation of plumbing fixtures, furniture assembly, and, in addition, flooring. The information center allows each buyer to obtain all the necessary information. In addition, you can get advice from the salespeople who work in the store - they will be happy to tell you what product to purchase for high-quality repairs in your home.
Country of origin:
Form of work:
With owner
Franchise:
Object type:
- Earth plot
Notes:
The main parameters of the land plot and utility networks required for the location of the hypermarket: land area - 4-5 hectares, preferably rectangular in shape; category - land settlements; type of permitted use (main or auxiliary) - construction of the facility retail; territorial zone - public and business. Location of the land plot in Moscow and the Moscow region no further than 10-15 km from the Moscow Ring Road: in close proximity to residential areas; on a busy highway; in direct visibility from the highway; availability of access roads tracks for passenger and cargo vehicles. Connection parameters to utility networks: power supply 1000 kW according to reliability category II; heat supply 1.5-2 Gcal/hour; or gas supply 210-290 cubic meters/hour; water supply 30-35 cubic meters .m./day household sewerage 24 cubic meters/day storm sewerage 140 l./sec.
Operating regions:
- Nizhny Novgorod
- Samara
- Kazan
- Saint Petersburg
- Ekaterinburg
Development cities:
Saint Petersburg; Kazan; Nizhny Novgorod;
General information
Maxidom - first Russian network hypermarkets of goods for home and garden improvement, design and construction. Today Maxidom is 14 hypermarkets with a total area of more than 130 thousand square meters in six cities: St. Petersburg, Nizhny Novgorod, Kazan, Yekaterinburg, Samara and Ufa. We continue to actively develop and plan to open new stores in St. Petersburg, as well as Moscow and the Moscow region. The first store of the chain opened in St. Petersburg in 1997, and today there are 9 stores in our hometown. According to independent research, 95% of city residents know us, 75% of St. Petersburg residents shop in our stores. In all cities where Maxidom is located, we try to earn the same popularity and trust of customers.
The Maxidom company is a chain of retail stores selling DIY goods, i.e. goods for construction, decoration, home, garden, tools, furniture, household appliances, auto products, textiles, etc.:
Acquires and leases a land plot for the construction of a shopping complex;
Acquires and leases a plot of land with objects that can be reconstructed into shopping complexes (or demolished);
Acquires and leases shopping complexes under construction or completed;
In cities with population:
1. Basic parameters of the land plot and utility networks required to locate a hypermarket:
1.1. Physical parameters:
land area - 3.5-7 hectares, preferably rectangular in shape;
category – lands of populated areas;
type of permitted use (main or auxiliary) – shopping complex;
territorial zone – public and business (possibly production).
1.2. Location of the land plot:
in close proximity to an array of residential high-rise buildings;
near a busy highway (at least 4 lanes, daily traffic of 10,000 cars);
in direct visibility from the motorway;
1.3. Parameters for connecting to utility networks:
power supply 700-1000 kVA
heat supply 2-2.2 Gcal/hour
or gas supply 210-290 standard cubic meters/hour.
water supply 30-35 cubic meters/day
household sewerage 24 cubic meters/day
storm sewer 140 l./sec.
