Write a business plan for selling medical equipment. Weaknesses of projects. Head of Chief Chief Physician

It is impossible to draw up a business plan for a medical center without analyzing the wound, its structure and saturation in a particular locality. A sample business plan outlines the main points that need to be reflected in the study.

To develop a good business plan for a medical center, it is necessary to analyze the size of the market and study the structure of the market for paid services to the population. To do this, you can conduct both your own research and use the available information from specialized publications and reference books. An additional analysis is being carried out on the markets for voluntary and compulsory health insurance. The document describes the concept of the medical center and its main points.

The nature of the center

Paid medical services:

  • Physiotherapy procedures;
  • Massage (hygienic, therapeutic, sports, cosmetic);
  • Reception of a neurologist.

Key staff of the center

Director: higher legal education, organizational skills, ability to work with a computer and medical equipment. Chief accountant: higher economic education, ability to work with a computer, work experience in the specialty for at least 3 years.

Engineer: higher technical education, ability to work with a computer, experience with medical equipment for at least 3 years. Neurologist: higher medical education, work experience in the specialty for at least 5 years.

Staffing: Name of positions Number of units. Official salary (rate), c.u.

  • Director 1 800
  • Chief accountant 1 550
  • Engineer 1 500
  • Neurologist 1 500
  • Masseur 4 500
  • Nurse 1 400
  • Mistress sister 1 250
  • Note: massage therapists - for 1/2 of the official salary (rate);
  • Neurologist - for 1/4 of the official salary (rate).

Sales

Clients: There are no key figures involved in decision-making when purchasing company services. Nature of demand: for the first year, services are expected to be provided for a total amount of 120,000 rubles. Financial base: ways of financing the company: authorized capital.

Management information systems: accumulation, systematization and storage of primary documents in the context of indicators necessary for managing and controlling the economic activities of the center, as well as for compiling financial statements, is carried out in accordance with the current instructions for office work. Operational and settlement information is stored in the form of a database on the company's computer.

Inventory level: no stocks of raw materials. Sales plan: pricing policy.

List of established prices:

  • Physiotherapy procedure - 100 rubles;
  • Massage session - 1,000 rubles;
  • Reception of a neurologist - 750 rubles.

Procedure for determining prices: these prices are set in accordance with the current pricing instructions. Price \u003d (Cost + Profit) X VAT According to the Instruction of the State Tax Service of the Russian Federation dated December 9, 1991 "On the procedure for calculating and paying value added tax" (issued on the basis of the law of the RSFSR "On value added tax" dated December 6, 1991 ) as amended by amendments and additions No. 1 of August 21, 1992, No. 2 of January 29, 1993, No. 3 of August 31, 1993, No. 4 of March 16, 1994:

V. List of goods (works, services) exempt from tax. 13.

Starting your own business is the cherished dream of many people who want to have a stable, and most importantly, decent income. However, in order to manage a personal business, one desire is not enough, you need a clear and competent plan, which must be strictly followed.
Here we will talk with you about how to open your own medical center. In Russia, such institutions are very popular, so the business described here will be relevant. However, no undertaking will be successful without proper planning. So in business, an accurate and detailed business plan is the key to success in your business endeavors. As you may have guessed, here we will talk about the business plan of the medical center.

The very first steps

Before, you need to solve a number of organizational issues. First of all, you have to decide on several questions, the answers to which will determine the direction of your business. you must clearly understand what services your center should provide: only diagnostic or also therapeutic. Be sure to decide on the profile of your institution: will it provide services in one specific area (for example, vision) or will it become a comprehensive medical center. Decide on the blocks of your institution. For example, will there be a hospital in it, what departments will there be, etc.

After all the issues described above are resolved, you will have a complete understanding of what your future business project should be. Next, you are required to carry out painstaking analytical work aimed at identifying the following factors:

  • demand for the services you offer in a given area;
  • saturation of the market with similar services in the area you have chosen;
  • information about competitors. Find out as much information about them as possible. Find out their positive and negative sides;
  • information about medical services that are popular in a particular area.

Various statistical data, specialized publications, as well as information provided by the authorities will help you to find out this information.

Summing up what your first steps should be, it should be noted that the most important thing that you must do is to determine the format of your activities and the services that you will provide. You also need to accurately represent your clientele: who are these people, what is their income, what are the requests and requirements for service.

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Professional staff

In order for your medical institution to work properly and be popular with the population, it is worthwhile to especially scrupulously approach the issue of hiring staff. It goes without saying that every employee of the medical center should be a master of his craft, since your organization will be responsible for the health and life of people.

The functioning of any medical institution is impossible without the following employees:

  • center director;
  • Chief Accountant;
  • Chief Engineer;
  • nurse;
  • housewife sister.

The list of qualified medical personnel is compiled based on the direction of your medical or diagnostic institution. Only having decided on the parameters that this business plan describes in its first part, we can talk about the full staff.

It is worth saying a few words about the wages you will need to pay your employees. So, the director of such an institution receives around 1800-2000 conventional units. Payment for the work of the chief accountant will pull on 1500-1700 USD. e. The chief engineer will work for a salary of 1500 c.u. e. Nurses and housewives receive an average of 1,200 to 1,400 conventional units. It is clear that the most costly item of expenditure related to wages will be the accrual of money to qualified medical staff.

Thus, even the salary of the minimum staff will cost you an amount approaching 20,000 conventional units.

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Initial expense

Before you open a medical center, you have to invest a significant amount of money in this enterprise. Expenses are assumed for many items, among which the remuneration of employees is not the largest. In addition to deductions to various funds and tax payments, you will have to allocate money for:


This list includes the main items of expenditure that are mandatory in any medical institution. However, for each of the centers of a similar orientation, there are additional items of expenditure, depending on the profile of a particular center. Competent development of this part is a guarantee that the business plan of the medical center will turn out to be really holistic and viable.

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Services rendered and payback

The payback of the medical center is not a matter of one month. You will have to work hard and hard for several years before your brainchild begins to bring tangible profits. However, after the moment of self-sufficiency comes, you will be truly satisfied with the fruits of your labor.

First of all, before you start calculating the payback of a medical institution, you should determine your pricing policy. Pricing is subject to certain rules, which are established by the legislation of the Russian Federation.

The calculation of the price of a particular service or product (in our case, a service) is made according to the established formula: Price = (Cost + Profit) x VAT. That is, based on this formula, the price for a particular service should be formed according to the cost of the service itself. The expected profit is added to the cost of the service, and the final price is already formed based on the value of value added tax. It is also worth noting that, according to Russian law, paid medical services are exempt from paying taxes.

When calculating the cost of a particular medical service, the following costs are taken into account:

  • material costs. Service and maintenance of computer centers, server rooms, various equipment. Expenses for the maintenance of the building and various premises;
  • wages for specialists and other personnel. Payroll for both medical and nursing staff. Remuneration of management staff;
  • contributions to various social funds. These include the pension fund, health insurance fund, social insurance fund and others;
  • costs provided for depreciation;
  • additional expenses. Payment for certificates, utilities, services. Taxes, payments, all kinds of fees. Rent for a particular space.

As you might guess, the calculation of all expenses and planned income is perhaps the most painstaking part of what we call a business plan. The future owner of a medical institution will have to show all his mathematical abilities and knowledge of economics and finance during the preparation of this part of the business plan.

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Advertising and promotion of your services

Any business plan, without an item in it reflecting the advertising campaign of the opening organization, will be incomplete. Advertising and promotion of a product or service is the main factor that will attract customers to your company. And as it is not difficult to guess, without a constant flow of customers, the medical center will be idle, which will significantly affect the profitability of this enterprise.

It depends only on you what the advertisement of your medical center will be. You can come up with and implement a full-scale advertising campaign involving a huge number of marketing specialists, or you can be content with submitting ads to newspapers, on television and printing advertising booklets. In any case, your marketing policy should be placed in a business plan.

The scale of the advertising campaign depends on many factors, including the presence of competitors in the area that you have chosen to open your medical institution. It is clear that in the absence of any more or less worthy competitor, the need for large spending on advertising disappears. It will be enough to conduct an information campaign, the effect of which is simply to notify potential customers about the appearance of your medical institution. This state of affairs should be included in the business plan.

The situation is completely different if you have competitors. To attract customers to your side, you will need to show miracles of ingenuity and present your services from the best side. Such a campaign can mean anything, such as an open day at the time your center is commissioned. There are truly a lot of options, and this is a topic for a separate article.

Today, paid medical services are chosen by more than half of Russians. Private clinics are in great demand and bring good income to their founders. We present to your attention a ready-made business plan for a medical center for free for a small city with a population of 130 thousand inhabitants.

How much money do you need to start

Cash investments in the organization and development of the medical center will amount to about $140,000.

Approximately 70% of the amount will be spent on the purchase of medical equipment for the clinic. The remaining 20% ​​will go to renovation. And, the remaining 10% will go to additional petty expenses.

In order to minimize all possible risks, it was decided to open a medical center at. This will give special advantages at the initial stage of business development:

  • Legal, accounting and advertising support at all stages of the project.
  • Ready medical license.
  • Connecting the office cabinet to the main help desk.
  • Training.
  • Regular trainings.
  • The initial contribution to the franchise is $10,000.

First of all, you need to choose. Since the founder will be a legal entity, the form of organization of the medical center is formalized as an LLC. The necessary documents for opening a medical clinic are submitted to state bodies or to municipal public service centers (MFCs). It will be mandatory to immediately open a personal bank account.

Which OKVED to indicate when registering a business

Upon registration, medical businesses are provided with the following types of OKVED:

  • OKVED 2 86 - Activities in the field of health.
  • OKVED 2 86.9 - Other services in the field of medicine.
  • OKVED 2 86.90 - Other activities in the field of medicine.

Permission to open an honest clinic

In order for a (laboratory) from scratch to acquire a permit to carry out medical work.

Submit the following documents:

  • Constituent papers, notarized;
  • State duty payment receipt;
  • Papers proving the ownership of the property, or a lease agreement for the received special equipment and space.
  • Documents confirming the practice and work experience of the hired medical employees, and in addition, the legal employment agreements of the business owner with employees.

The decision to issue a license is taken within 2 months. In addition to the license, an act of inspection of sanitary and epidemiological supervision and the fire service is required. This affects the performance of work in the purchased or rented premises.

Taxation system

The form of organization of the medical center will be LLC. The system for a limited liability company is the simplified tax system, 15% of the company's income.

The medical center is ready to provide patients with a range of services:


  • Diagnosis of blood, urine and stool tests.
  • Semen analysis.
  • Diagnosis of genetic diseases.
  • Study of blood biochemistry.
  • Instrumental methods for diagnosing internal organs.
  • CT scan.
  • Mammography.
  • Oncology and blood diseases.
  • Urological research.

The average price of one study will be 8 dollars. The planned flow of clients in the first month is 20 people. For 4 weeks of operation of the treatment clinic, the cash flow will be 3520 dollars.

Agreed: Approved:

Head of Chief Chief Physician

Health Department of the MUSE "GKDIB No. 1"

administration of Krasnoyarsk

V.V. Shevchenko A.A. Kolodina

Business plan

"City Children's Clinical Hospital No. 1"

Initiator of the project

General Directorate of Health

administration of Krasnoyarsk

Krasnoyarsk, 2008

1.Summary-project 3

2. Information about the applicant 7

3. Analysis of the state of affairs in the industry 9

4. Production plan 11

5. Marketing plan 18

6. Financial plan 19

7. Evaluation of the effectiveness of the project 24

8. Risk analysis 26

    Project Summary

      Essence of the project

The Children's Infectious Diseases Service of Krasnoyarsk is represented by infectious diseases hospitals with 200 beds:

"City Clinical Children's Infectious Diseases Hospital No. 1" - 170 beds,

"City Clinical Hospital No. 20 named. I.S. Berzon" - 30 beds.

The state of these medical institutions in the current conditions makes it impossible to provide quality medical care to children with infectious diseases.

With a wide variety of infectious diseases and the absence of a hospital for hospitalization of patients with especially dangerous infections, the problem of the unsatisfactory material and technical base of hospitals of the children's infectious disease service in Krasnoyarsk is acute. The building of the MUZ GKDIB No. 1 was built in 1972 and has not been overhauled for 17 years. The Department of Infectious Pathology of the Elderly is located in an adapted building, where there are no boxes for isolation of patients with various infectious diseases, which makes the problem of nosocomial infection urgent. There is only one toilet per floor and there are no sinks in each room. All buildings and premises of the MUZ GKDIB No. 1 absolutely do not meet the requirements of the current SanPins.

The technical characteristics of the buildings and the shortage of space do not allow fulfilling the licensing requirements for bringing the conditions of keeping patients, organizing the treatment and diagnostic process in accordance with the requirements of sanitary legislation (SanPiN 2.1.3.1375-03 "Hygienic requirements for the placement, arrangement, equipment and operation of hospitals, maternity hospitals and other medical hospitals).

The shortage of space is 5000 square meters. m and cannot be replenished during the reconstruction of existing buildings. Due to the special requirements for the placement of infectious patients with the existing material and technical base, it is not possible to carry out major repairs in existing hospitals in stages.

In this situation, taking into account the average annual number of children (from 0 to 18 years old), the city of Krasnoyarsk (taking into account the hospitalization of regional children, whose number is 30-32% of all treated patients) needs a children's clinical hospital with a capacity of 500 beds.

The complex of infectious diseases departments in the Municipal Healthcare Institution "City Clinical Children's Infectious Diseases Hospital No. 1" is the base of the Department of Children's Infectious Diseases of the Krasnoyarsk State Medical Academy, which trains medical personnel in this specialty through internship, clinical residency, and postgraduate studies. The birth rate over the past 10 years in the city of Krasnoyarsk has increased by 30%, which entails an increase in the need for beds for hospitalization of children under 3 years old with infectious diseases.

The existing material and technical base does not allow to provide conditions for the introduction of new effective medical technologies, despite the high level of human resources of the Municipal Healthcare Institutions "City Clinical Children's Infectious Diseases Hospital No. 1" and "City Clinical Hospital No. 20 named after. I.S. Berzon.

Up to 7074 people apply to the emergency room of the children's infectious diseases hospital, of which, as a rule, up to 82.5% of those who apply are hospitalized. 89.6% of those hospitalized are patients with emergency indications.

The construction of a children's infectious diseases hospital will allow:

    To provide high-quality highly qualified medical and advisory assistance to children with infectious pathology, including those with especially dangerous infections.

    To organize the care of infectious patients under the conditions of an anti-epidemic regime that provides protection against cases of nosocomial infection.

    To improve the organizational and methodological management of the activities of infectious disease doctors in the city's polyclinics.

    To introduce into practice new methods of treatment and examination of patients with infectious diseases.

    To improve the material and technical base and, accordingly, the quality of treatment for children with infectious diseases, to reduce the infant mortality rate from infectious diseases by 10%.

The commissioning of an infectious diseases hospital for children, built in accordance with modern sanitary rules and standards, its equipping with high-tech diagnostic and medical equipment, including resuscitation equipment, will allow introducing the latest methods of treating and nursing children with infectious diseases, reducing the infant mortality rate from infectious diseases and reduce the risk of the spread of infections in the city and the region.

The urgency of the problem is also due to the lack of a hospital for especially dangerous infections.

      Objective of the project

Construction of the City Children's Clinical Hospital No. 1 for 500 beds to provide consultative, diagnostic, specialized medical care to children from 0 to 18 years old with somatic and infectious pathology in the city of Krasnoyarsk and the Krasnoyarsk Territory, bringing the conditions for keeping sick children, organizing the treatment and diagnostic process in line with the requirements of sanitary legislation (SanPiN 2.1.3.1375-03 "Hygienic requirements for the placement, arrangement, equipment and operation of hospitals, maternity hospitals and other medical hospitals").

      Description of services and technology

The hospital will have the following facilities:

    Somatic building for 200 beds:

    Infectious department for 300 beds;

    Common premises for 2 buildings:

    Central sterilization department;

    catering unit;

    Centralized dairy kitchen;

    Administrative, economic, office and auxiliary departments;

    Diagnostic department;

    Block for especially dangerous infections;

    bacteriological laboratory;

    Clinical laboratory;

    Laundry;

    Disinfection department;

    Box for transport disinfection;

    Treatment facilities;

    Premises for oxygen storage rooms (utilities);

  • Station at home.

      Advantages of services in comparison with analogues

In addition to the MHI GKDIB No. 1, inpatient medical care for the children with infectious pathology in the city of Krasnoyarsk is provided by the infectious disease department of the MUS GKDIB No. 20, designed for 30 beds.

The Infectious Disease Department of the Municipal Clinical Hospital No. 20 is also located in an adapted building that does not meet the requirements of SanPins. In addition, 40 beds in this department were closed in 2006 due to the accident rate of the building and the danger of collapse of the ceilings. Currently, there is a threat of closing the existing 30 beds.

      Volume of expected demand and market potential

The construction of a city children's clinical hospital for 500 beds with a bacteriological and clinical diagnostic laboratory equipped in accordance with modern requirements and standards will allow:

    introduce new research methods (using enzyme-linked immunosorbent assay (ELISA), polymerase chain reaction (PCR) and others),

    provide the full range of diagnostic measures in accordance with the program of state guarantees for the provision of free medical care to the population of the Krasnoyarsk Territory.

The planned number of treated patients is 12,000 per year.

      Main financial results and predicted project efficiency

The construction of this facility is of a pronounced social nature and is necessary to provide inpatient care to the children's population of the city of Krasnoyarsk and the Krasnoyarsk Territory. The implementation of the project has social and budgetary efficiency.

      The need for investments, directions of their use, sources and terms of financing

It is advisable to start work on the construction of a children's infectious diseases hospital with 500 beds in 2011, subject to the allocation of funds in 2009 for design work in the amount of 30,000 rubles.

The total investment requirement is 1,600,000 thousand rubles. Of them:

    Design work - 120,000.0 thousand rubles.

    Construction - 920,000.0 thousand rubles.

    Purchase of equipment and furniture - 560,000 thousand rubles.

The implementation of the project involves the following investment costs for the project by years:

    2009 - 30,000 thousand rubles;

    2010 - 30,000 thousand rubles;

    2011 - 60,000 thousand rubles;

    2012 - 552,000 thousand rubles;

    2013 - 928,000 thousand rubles.

The year of putting the facility into operation is 2013.

Project implementation period: 2009-2013.

Financing of the project is planned to be carried out entirely at the expense of the city target program "Development of the Healthcare Industry of the City of Krasnoyarsk" for 2009-2011, the targeted investment program of the city of Krasnoyarsk.

* Calculations use average data for Russia

500 000 ₽

Minimum starting capital

Up to 2 years

Payback

20%

Profitability

Many doctors who work in public institutions sooner or later think about the possibility of opening their own private office. Private medical practice is a relatively new phenomenon in our country. Although the opportunity to open their own offices has appeared not so long ago, more and more doctors are entering private practice.

What do you need to open a medical office?

If previously obtaining various permits was associated with various problems (mainly of a bureaucratic nature), now the procedure for issuing them has been significantly simplified. However, opening a private medical office requires considerable investments, and not all doctors who want to work for themselves are ready for this.

This type of business has another, very significant drawback: with relatively large investments, the payback period for a private office is at least two years. Not all doctors have the opportunity to wait that long. However, the increase in the number of private offices suggests that such a medical practice can still be a profitable venture, especially in the long term. Sooner or later, any specialist working in a foreign company reaches the "ceiling". In the case of your own business, the options for development are practically unlimited.

So, let's consider in more detail the procedure for opening a private medical office. First of all, you need to choose a suitable room for its location. Well, if such a room will be in your property. Someone even uses their house or apartment (or a separate part of it) for an office. However, in order to open an office in an apartment, it must be transferred to a non-residential fund. It goes without saying that this apartment should be located on the ground floor of an apartment building. To transfer it to a non-residential fund, you will need to obtain the consent of all the residents of your house. In principle, the process of collecting signatures is not difficult. But, firstly, it takes too much time (you will have to go around the apartments more than once to catch all the owners of the house), and, secondly, it is likely that some tenants simply will not agree to put their signatures (especially those whose apartments adjacent to yours).

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Another option is to rent a separate office (preferably one that matches your specialty) in a medical facility - more convenient, and in some cases much more profitable. In this case, you will have much less problems with various inspection bodies. In addition, you will have to spend less on advertising, because your potential customers will come to you themselves. Especially this option is convenient for dental offices. But experts advise pediatricians to look for a separate room. Many parents come to the children's polyclinic solely to obtain the necessary certificates and do not want to visit it again because of fears that the child may become infected there from other children.

To rent an office in a medical institution, it is necessary to conclude a lease agreement with the DIZO of the city administration. This will take about four to five weeks. When drawing up documents, it is recommended to indicate the exact schedule of your work: days and times, otherwise you will pay rent for 24 hours a day, and this may result in a round sum.

How to register a medical office

To run your own private practice, you need to register as an individual entrepreneur. This can be done independently or you can turn to the services of numerous intermediary firms. As an economic activity code (OKVED), you will need to select "medical practice" (85.1). It will take no more than a week to complete the documents. As a result, the regional Federal Tax Service will issue you a certificate of registration. Choose the tax regime that suits you in advance.

The fact is that if you do not apply for the choice of tax regime, then by default you will work according to the general regime, which is completely unprofitable. You can go broke on taxes and paying for an accountant. For medical practice, the simplified taxation system is suitable, which is a special type of tax regime for small businesses with a simpler accounting system. Article 346.20 of the Tax Code of the Russian Federation establishes the following tax rates for a single tax:
6% if income is taxed;

15% if the object of taxation is income minus expenses. From January 1, 2009, differentiated tax rates ranging from 5 to 15% depending on the categories of taxpayers may be established in individual constituent entities of the Russian Federation.

The second option is less convenient, since in this case it is necessary to keep a complex record of all expenses. Unfortunately, not all expenses can be documented - with the help of checks and receipts. Please note: an application for the simplified tax system must be submitted simultaneously with the registration of an individual entrepreneur. After receiving the certificate, you will also need to register with the Pension Fund as an entrepreneur and register with the Regional Statistics Committee.

What permits are needed to open a medical office

You will need a special license to practice medicine. You can deal with its design as soon as you have a lease agreement in your hands. The exact list of required documents for obtaining a license can be found in the licensing department of the regional Ministry of Health.

It may include the following documents:

    an application for a prescribed form of license,

    copies of certified and bound constituent documents with the seals of the license applicant (for a legal entity),

    a copy of the certificate of making an entry about legal entities in the Unified Register of State Legal Entities,

    a copy of the certificate of state registration of the license applicant as an individual entrepreneur,

    a copy of the certificate of registration of the license applicant for tax registration with the tax authorities,

    a copy of the conclusion of the Sanitary and Epidemiological Supervision on the compliance of the work performed and the services provided with sanitary rules,

    copies of all documents that confirm the qualifications of an individual entrepreneur or employees of a legal entity,

    receipts for the payment of license fees for consideration by the licensing authorities of an application for a license,

    power of attorney for the right to represent the interests of the license applicant (with the participation of intermediaries).

In addition, you will need to submit documents for the premises (document of ownership or lease agreement), documents that confirm the existence of organizational and technical conditions, as well as logistical equipment (equipment, tools, vehicles, etc.), documents confirming the availability and maintenance of fire protection equipment (fire extinguishing and fire alarm), documents confirming the presence in your staff of employees with at least five years of experience (for legal entities), documents confirming the presence of a secondary or higher medical education and at least two years of work experience in the licensed activity (for individual entrepreneurs), documents that confirm the fact of advanced training at least once every five years for employees of legal entities and individual entrepreneurs operating in the field of medicine.

The exact list of required documents depends on many factors, including the availability of special equipment, the specifics of your activity, etc.

In practice, the most difficult thing from this list is to get the conclusion of Sanepidnadzor. Getting this conclusion on your own takes a lot of time and effort. Therefore, experts advise to turn to the services of intermediary firms. In this case, the conclusion will cost more, but the difference in price is compensated by the saved time and nerves. The services of intermediary firms will cost from 7 thousand rubles (checking all documents submitted for obtaining a license) and from 35 thousand rubles for issuing the license itself. The license will have to be obtained every five years.

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In addition to the license itself, the execution of which takes the most time, you will need to purchase and register with the tax “Income and Expenses Accounting Book”, “Strict Accounting Forms Accounting Book”, the strict reporting forms themselves, the “Campular Audit Book”, keep various journals, including a fire safety magazine, etc.

When you start working, you will have to regularly make mandatory contributions to the Pension Fund of the Russian Federation and the Medical Insurance Fund (the amount of payments depends on the size of the minimum wage). Keep in mind that if you plan to hire employees, then you will also have to pay contributions to the Pension Fund, Health Insurance Fund, Social Insurance Fund

How to choose a place for a medical office

So, the main issues that you will have to solve when opening your own medical office are choosing its location, obtaining the necessary documents and licenses, and promoting your services. When choosing a place, experts advise to carefully analyze the situation with competitors.

Moreover, since people usually approach the choice of a doctor very responsibly, when analyzing the level of competition, it is not necessary to take into account only the area where you plan to open an office. Of course, you should not open a third dental office on the same street, but clients are ready to go to a good and trustworthy specialist to the other end of the city. On the other hand, experienced entrepreneurs recommend renting office space in a residential area with new buildings and cottages. The more expensive and “luxurious” housing in the area, the better.

You can study competitors not only “live”, but also according to reviews of certain doctors on the Internet in local forums. By the way, you can also offer your services and advertise there. It is highly desirable to monitor reviews about your work on the Internet, because the number of your customers directly depends on this. Do not forget about traditional methods of promotion - distribution of leaflets, placement of advertisements in printed publications, placement of outdoor advertising.

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If you are renting a space outside of a municipal health facility and are self-employed without hired employees, then consider whether it is worth spending money on making a large sign. Most likely, you will not be sitting in the office all the time, and your potential customers, attracted by the sign, may not find you in place, which will not make the best impression. You can limit yourself to a sign on the door with a reception schedule and a phone number for an appointment.

Among other things, you will also have to deal with accounting and management, reception of visitors and promotion. It will not be easy to deal with all this alone. It is desirable that from the very beginning you have at least one assistant, albeit without a medical education, but with good organizational and entrepreneurial skills, who will deal with administrative problems.

The opening of a private medical office will require from 500 thousand rubles. The exact amount depends on your specialty, the need to purchase (and cost) of special equipment, the number of employees and other factors. The payback period of such a business is from two years.

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