Logos with names are examples of company names and logos for them. Featured brands Logos of French brands and companies

A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Logo "Letter" - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. The Logoslovo logo consists of letters only.
5. Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

• change in direction of activity;
• following new trends.

Let's look at a few examples of the evolution of company logos.

• Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of ​​a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

• Coca Cola

Coca-Cola has the most recognizable corporate identity of the logo, which is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

• Pepsi

In 1903, the Pepsi-Cola brand was created. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

• Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

• Givenchy

In 1952, the Givenchy brand begins to produce high quality clothing, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created the logo of Virgin Records (the first company), the English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used the filling of the geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.

Johnson & Johnson is a good example of a new trend in 2017. The company logo is very simple - it is red text on a white background, handwritten.

Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our experts are always on the topic of new trends in world design.

Our store supplies only branded clothing of famous European brands (primarily German), as well as well-known American and Canadian companies. Why are people so eager to buy branded clothes? What is it: a tribute to fashion, the pursuit of prestige or a practical approach? Without denying the fashionable aspect, we still venture to suggest that the main thing for the modern buyer is the high quality of the products he purchases.

When buying clothes from a well-known brand, you can be sure that they will serve you for a long time, and not just one season, as is the case with ordinary things. The reason for this is simple - well-known global corporations strictly monitor compliance with production processes using modern technologies. This is especially important if you are buying shoes, because they are usually the first to be hit.

In the case of or clothing, you are more likely to get bored with its appearance or it will go out of fashion than deteriorate. That's why we love ourselves and recommend that you choose only proven brands for your wardrobe!

Logos with the name of the company are their most common type, according to statistics, up to 70% of all modern logos belong to them. This is not surprising, because they perform a dual function, helping the audience to get acquainted not only with the symbols, but also with the brand name. This combination makes these signs as effective as possible, but still requires high professionalism from the designer - for a harmonious combination of pictures and text with each other. How to create a high-quality logo and, at the same time, come up with an original name for your business? Read this article!

Company name - why is it so important?

Among the seafarers of the past centuries, it was not in vain that the saying went - "whatever you call a ship, so it will sail." This rule still applies today, so it is recommended to choose the name of your company very carefully before you send it to sail the ocean of business. It should not only be original (which is not easy in itself), but also optimally match your specialization.

An equally important factor is the memorability of this word or phrase, a person will not “puzzle his head” for a long time, remembering the name of this or that company. In addition, the name must be attractive, pleasant to hear, and evoke positive associations in the audience. Most new customers will begin their acquaintance with your products or services with their brand, and are unlikely to be willing to pay money for something that does not inspire confidence in them.

If you have not been able to decide on how to beautifully and accurately name your company, then we will be happy to help you in this matter. We invite you to view the list free names for brands below, and if you wish, you can use each of them without any restrictions. We specially designed them. The only thing is, we cannot guarantee that at the time you read this article, someone has not used the name before.

Examples of free company names in English

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Caratch	Caromni	Stepegg	Caraipi
Netelectra	cafesea	cafefire	wood tap
Reelectra	cafejar	Cafemirror	Electra
The Car Group	bestofstep	engine cafe	Nuelectra
carer	soft dude	Woodcell	Targetwood
Cardecu	Stephq	sweetwiki	Hubwood
wow step	Reget	Telesweet	Woodoffers
Steploop	carroch	cabinsoft	Electraall
Carceag	ranch soft	Softjunky	Woodrace
titanic power	Trycup	Goldalpha	Zippy high
Leaderhigh	Herowild	Timeneo	Vipever
Funvita	Nextwavefashion	Safetyvita	Vitaprofessional
Surface fashion	Hugecake	Morenova	Joyprofessional
Availgold	Primal team	Winnerelite	rightelite
Meelite	Dayneo	Novagenius	Onlynova
firstwiz	Pitchlook	Maximateam	Royalprimary

Another effective way to get a name for your new brand is to use special . Today, there are dozens of similar services on the Internet, both in English and in Russian. In the next section of our article, we will consider the most famous of them.

Popular brand name generators

Below we have listed the popular services that will help you choose the best name for your future company for free, as well as check if it is free for it. So, these include:

The world-famous online shopping platform also offers users a convenient tool for choosing a unique name for your company. It is important that the Shopify generator not only looks for original combinations of phrases (based on the subject of your business), but also checks for free domain names for them;

Another specialized service designed primarily for start-ups - young innovative companies. Allows you to select suitable titles and domain names for one or more keywords. You will then be presented with a wide range of results sorted into a number of categories (general, similar, new, funny, combined, SEO, etc.);

A simple but functional site will help you find several tens of thousands of possible combinations of company names in a matter of seconds, based on the entered keywords. The service allows you to sort the results by topics (short, business, technology, modern, etc.), quickly check the domain name for each, and save your favorite options to your favorites.

Once you have chosen the best name for your business, it's time to place it on a bright, original and memorable logo.

How to create a logo with a company name?

Every entrepreneur faces a lot of difficulties and problems during the time, especially if this is your first business. During the launch of an enterprise, a number of issues have to be addressed - from choosing a relevant niche to obtaining permits and finding reliable business partners.

Particular attention should be paid to the positioning of your brand, this task should be done immediately after selecting its name. So, if you have already found the perfect name for the company, then we recommend moving on to developing a personal logo,. This sequence of actions will help you save your time and money on ordering naming and corporate identity.

After all, corporate identity is the most important component of promoting any business, with its help you can create a visual image of your company, make it as recognizable as possible and stand out noticeably from competitors.

In addition, a unique corporate identity visualizes corporate ideas and values, improves the image and strengthens brand trust, and also increases the effectiveness of any advertising campaigns.

In addition to the logo and name (which are considered its basis), modern corporate identity includes a lot of other components. In particular, these are sets of colors and fonts, as well as a set of printing with business cards, letterheads, calendars, envelopes and other materials designed in a single style.

Large companies spend huge budgets on the development of their logos and corporate identity, ordering these services from well-known design bureaus. However, novice entrepreneurs often cannot allocate any serious funds for these products, so many have to create a logo on their own using graphic editors.

However, there is another effective way to create a quality logo with a name, for which you do not need to spend a lot of money or have design skills. To be more precise, Logaster offers visitors several options at once - you can use the logos prepared by us or design them yourself using the powerful functionality of our service. To do this, just enter the name of the brand and select its theme, then you will be offered dozens of possible options, each of which can be quickly edited (font, color, icon, text) and downloaded to your computer in one of the appropriate formats (PNG, PDF, JPEG , SVG).

As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos.

Examples of logos created on our website

As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos. We hope that our article has given you some tips on how to find the perfect dream logo for your project, which will help it achieve success and audience recognition.

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for more than one year to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too fascinated by this trend of style that many of them decided to stay in street fashion forever.

One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.

Considering fashion brands of youth clothing, one cannot fail to mention such meters:

• Fred Perry;
• Stone Island;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. A distinctive feature of the brand is simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.

Burberry

Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance, sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.

Popular brands of Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein,
• Zara.

Each of these brands releases its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social positions and styles.

If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:

• mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complementing the list of well-known brands in Russia are brands such as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:

• MaxMara,
• Nina Ricci,
• Sonia Rykiel,
• Valentino.

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Do you know what is encrypted in the name of the IKEA store? And what inspired the author of the Android logo? So we didn’t know until we took up the creation of this article.

website offers a look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink, made from a mixture of sugar, water, caramel, lemon oil and nutmeg, aided digestion. That is why he came up with name for it, based on the word "dyspepsia" is a collective term for digestive disorders.

The logo for more than a century of the history of the drink has changed several times. Today it is a circle of blue and red halves separated by a white wave. It is curious that the company had to pay more than $ 1 million for it. As conceived by the authors, it supposedly contains many references to the earth's magnetic field, the Pythagorean theorem, and the theory of the golden section. But one reference becomes much more obvious - to the colors of the American flag.

Chupa Chups

Enrique Bernat once noticed that parents often scold their children for their hands stained with sweets. Then he came up with the idea of ​​\u200b\u200bselling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: at the request of the manufacturer, it was drawn by Salvador Dali himself. The artist suggested drawing a chamomile, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the chamomile shape fit perfectly. In the future, the logo was subjected to minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has an interesting history. Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later they decided to drop the first 3 letters, so that their company ... simply located under the first letter in the telephone directory!

Most of the goods in this store are called some unpronounceable Swedish word, but the name is different. The founder of the company, Ingvar Kamprad, came up with an acronym, where the first letters of his name are encrypted and name of Elmtaryd farm in Agunnaryd parish, where he was born.

The logo itself is quite simply done, and its colors refer to the colors of the Swedish flag.

Android

According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. Therefore, when he began to develop his own operating system, he chose this name for it.

The logo for Android was created by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the pictograms that are usually drawn on the doors of the toilets came to the aid of the girl. And so a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee shop almost by accident. Having gathered one evening, the entrepreneurs began to pick up words that begin with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old miner's map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why does the sea siren flaunt on the logo? The fact is that, according to the plot, Starbuck, the hero of the novel, was assistant on the ship. So the creators decided to support the marine theme by choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

The co-founder of the service, Kevin Systrom, was fond of photography even before the creation of Instagram. He especially liked the so-called instant shots taken, for example, with Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, like telegrams - telegram. Instant + Telegram = Instagram.

The company logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was the best fit for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera are preserved in the logo to this day.

Virgin

Today Richard Branson is one of the most successful businessmen in the world, the owner of a conglomerate of companies from recording to air travel. He found such an unusual name for his future brands by accident. At one of the parties, some girl, either jokingly or seriously invited Richard to name his company Virgin (translated from English as “virgin, untouched”). But he did not save and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.

Amazon

Jeff Bezos launched his online bookstore in 1994 and immediately came up with a name for it. Amazon in honor of the deepest river in the world - the Amazon. It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.

The company has changed its logo several times, and the one that is used today has its own connotations. Firstly, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.

Secondly, this same the arrow is shaped like a smile, symbolizing Amazon's desire to satisfy the needs of customers as much as possible and, even if only virtually, but meet visitors with a friendly smile.

Unilever

The world-famous corporation combines the products of more than 400 brands. A logo for such a huge company should be universal, understandable and recognizable. As it turned out, each U icon has its own meaning. For example, a plant represents the company's desire to save the environment, waves are a symbol of purity and freshness, etc.