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Selecting a product to trade on the market. Secrets of successful trading in a small town What to trade in the spring market

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Go online.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.

For example, people from a small town are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Compose short questionnaire with questions, print required quantity copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement contextual advertising on the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Foodstuffs.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

opening a store on a busy street or in a new area of your city (this is especially true in big cities);
opening stores with a certain category of goods, where you can offer customers wide range tea/coffee, dairy products, baked goods, organic vegetables and fruits.

Cosmetics, personal care products and household chemicals.

After food, this category of goods is in second place, along with clothing.
Such products are used up quickly, so people must constantly renew them.
If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.
Clothes and shoes.
During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
It tends to be updated more frequently among the population, so you may end up with repeat customers.
If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.
It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.
Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.
Household goods.
This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store, offer accessories self made or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We gradually approached the topic of what is profitable to sell online.

The volume of online purchases is increasing every year, because buyers benefit from them:

no need to go anywhere and look for something,
you can buy everything that you can’t get in your city,
there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable goods for sale online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-books, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, the network has a large selection of aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of enthusiastic people in one locality.

LED lighting.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in the modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

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There are many questions facing us, and one of them is choosing a niche for trading. And it is likely that a bad choice can only ruin a fledgling business. The problem is especially acute during a crisis, when the population is forced to save money and begins to refuse spontaneous purchases and be conscious about your purchases.

In 2018, although the rate of population decline slowed down (according to Rosstat), the economic situation is still considered unfavorable.

Up to 70% of Russians save on necessary types of goods: food, clothing, etc. Consumers tend to move away from expensive brands In favor of more affordable ones, more and more people are making a shopping list before going to the store. Consumers are more often focused on hunting for discounts, and the share of goods purchased through promotions is increasing. People shop less often and tend to be stricter about spontaneous purchases.

These factors indicate that it is important to take the choice of goods for trade seriously, first study demand, and analyze competitors’ offers for a specific product in a specific region. In conditions of declining purchasing power, it is recommended to concentrate on goods with stable demand: food, clothing and footwear, medicines, personal hygiene items.

Online trading or brick-and-mortar store?

The unfavorable economic situation intensifies competition, and this creates the need to optimize trade and reduce costs. One of possible solutions– transferring business online.

Online stores have a number of advantages over classic trading platforms:

There are also disadvantages: additional risks associated with server availability, a decrease in customer flow due to the fact that some buyers do not like to purchase things before they can touch them. Also, some categories of goods are simply not suitable for trading via the Internet, for example, food products with short term suitability.

If the budget does not allow you to open a classic store, an online store is a suitable solution, but no one forbids combining the advantages of two types of sales by organizing your own pick-up points, which will also engage in independent trading.

Selling food is an option that will provide stability and... Main feature food products - everyone always needs them, which means that regardless of the income level of the population, the change in demand will be minimal.

It is important to take into account the low purchasing power of today's consumers and select the assortment accordingly: the emphasis should be on cheap and in-demand products.

Suitable for this purpose:

cereals
meat and fish
vegetables and fruits
milk and dairy products
confectionery

If the budget is not enough to open a full-fledged grocery store, or there is no uncertainty about the opening location, it is recommended to start with a highly specialized store. For example, hot baked goods are suitable. This will help estimate the purchasing power of local consumers more accurately. And then, based on the information received, you can slowly expand the range.

Trade in food products will provide stability of income, but it is low (on average 20%). Firstly, this is due to the high level of competition, and secondly, food products, as a product, are characterized by high elasticity of demand, which does not allow introducing a large markup. Selling products is profitable if you can find a place in a passable residential area away from competitors, especially large ones shopping centers. However, there are usually few such free places.

In this case, additional costs associated with SES requirements should also be taken into account.

It is necessary to provide:

room cleanliness
product compliance with all standards
Availability of health certificates for staff

You can also consider: trade in snacks, coffee, soda. Servicing the machine will not require serious financial effort, but it still depends on a good choice of location.

Also, in terms of marginality, loose tea and coffee stand out. The cost of tea allows it to be sold at a markup of 200-300%.

Trade in clothing and footwear

Clothing trading potentially allows for high margins. However, for this it is necessary to find suitable suppliers who will provide not only high-quality and cheap goods, but also ones that are rarely found on the market. But searching for such suppliers takes a lot of time, and sending goods into trade that have not been tested by the local market is risky, so most often entrepreneurs sell the same clothes as their competitors. Margins, accordingly, turn out to be low, but this ensures stability of demand.

There is seasonality, the assortment will have to be constantly changed. It is also important to take into account changes in fashion and trends; some product may suddenly become very popular, demand will increase by thousands of percent, and in a year no one will remember about this product.

In the face of declining real income good option becomes . Such a business will allow you to achieve a sufficient level of profitability and payback, and the costs of starting a business are small. Also in small towns there is no strong competition. But there are also disadvantages: a significant part of the audience avoids shopping in thrift stores, others do it furtively and feel a sense of shame, which means demand will be limited.

Children's clothing can be divided into a separate subcategory. Children are constantly growing, they regularly need new clothes. Children regularly stain and tear it. The average parent will save on a child in last resort, all this guarantees a stable and high demand for children's clothing and shoes. Accordingly, the average markup in this segment is higher than average.

Trade in services

One of the highest-margin niches is trade in services. Most of the costs are for equipment, rental and wages. This includes hairdressing salons, printing houses, repair services, various training courses and many other services.

In trade in services, another problem arises for an entrepreneur - with sufficient qualifications, since the business will rest on people (although it is worth noting that people are the main resource in any business).

What else is profitable to trade?

There are a huge number of niches, and in almost every one you can trade profitably. Mainly in the current economic situation, budget options for essential goods, those that people cannot do without. But the most important rule is to trade what you personally understand.

Write your question in the form below

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Local market analysis

In order not to lose your invested funds and make a profit, you need to start opening your own business with its planning. At this stage, you should carefully assess the situation on the local market and select the most promising niche.

The following factors require a competent assessment:

Population size, its structure;
Economic opportunities, solvency of residents;
The relationship between supply and demand, the presence of unmet needs of the population;
Opportunities for competition.

Having studied the data on the number of residents and their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of opening a sports or gym, sporting goods and food store, children's clothing or toy store.

When starting your own business, it is important not to overestimate the financial capabilities of potential consumers. In cities with low incomes, types of business such as an expensive spa salon, an expensive branded clothing store or animal grooming will not be popular among residents.

Having an idea of the size and structure of the population, its solvency, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city lacks 24-hour pharmacies, a store for car enthusiasts, or young people have nowhere to spend their free time.

It is profitable to start activities in areas where competition is minimal or absent at all. The most promising will be new idea, useful for residents, but not yet implemented. For example, private kindergarten, pet supply store, large format printing services.

Business in a small town - pros and cons

When starting a business in a small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of the business.

Obvious disadvantages hindering business development in small towns:

A small number of potential clients;
Low level of income of the population;
Limited demand.

Small number of inhabitants in small towns and their low level of income significantly limit the choice of field of activity. In small settlements, trade in narrow goods will not bring profit. special purpose such as art supplies or musical instruments.

Low income of the population determine the demand mainly only for everyday goods. How less income, the less the buyer is willing to spend on non-essential items.

Business in small towns has its advantages:

Low initial capital investment and operating costs;
A small number of competitors or even their absence;
Unpretentious clients;
State support for regional small businesses.

An important advantage of small cities The fact is that you can start your own business and run it at much lower costs than in a large metropolis. Renting premises will cost several times less, and staff salaries are also low.

In small towns don't work large companies, with which it is difficult to compete. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and weaknesses each of them and find the freest niche.

Unlike the population In large cities, residents of the regions are less demanding of goods; they prefer high-quality domestic products rather than expensive delicacies. They don't follow fashion trends so fanatically.

A stock store selling high-quality clothing from outdated collections can become very popular among local residents. Good suppliers will provide the store with excellent products at low prices.

Thanks to government programs for the development of small businesses in the regions, you can receive certain benefits and subsidies.

Business in a small town - where to start

Having assessed the situation in the local market and studied potential clients, you can choose a suitable niche that is in demand and will bring profit.

There are several ways to start your own business:

Offer a product that is in demand, the demand for which is not fully satisfied;
Bring to market new product, an idea that had never existed in the city before;
Organize a business in the area where you have experience, qualifications, and special education.

If a business opens in a niche where there is already competition, it is necessary to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

Individual approach, additional services, included in the price, various promotions and discounts will increase the number of sales.

Reputation in a small town where many people know each other is of great importance. Customers satisfied with the quality of the product and service will become regular visitors.

Many business ideas that work in megacities have not yet been implemented in small towns. We need to implement a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors– an important advantage of promoting new products, which will provide quick payback business.

An undeniable advantage over competitors is personal experience and the owner’s special knowledge in the area where he is opening a business. Knowing all the ins and outs of your business will help you attract and retain clients.

The location of the business is also important. It must be relevant to the target population. Establishments catering it is more efficient to locate closer to the city center, and grocery store Residents of the outskirts who have to walk far for food will be happy.

Having decided on the field of activity, it is necessary develop detailed business− plan, calculate the required amount of start-up capital, the efficiency and payback of the enterprise. Having an economic justification for your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you use it competently state program small business support. As part of the program, you can take advantage of benefits when obtaining a loan, subsidies and tax breaks.

Franchise

Franchise business involves opening your own business under the name of a famous brand and work according to his standards. The advantage of this approach is that the company is already promoted and popular, this inspires the trust of potential customers and ensures stable sales.

Franchise agreement are offered by various companies working with food, clothing, shoes, furniture, household appliances, as well as cafes and restaurants, delivery services, entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You also need to pay attention to terms of cooperation, reliability of the partner, availability and amount of franchise payments. At the beginning of the activity, the terms of delivery of goods, mutual settlements, and advertising campaigns are of great importance. Lots of unofficial useful information can be learned from other network participants.

Working in partnership involves the implementation certain conditions. Must be carefully study the terms of the contract. In some cases, failure to fulfill the sales plan leads to termination of cooperation. Information about all such points must be collected before signing the contract.

At first the franchisor provides financial support , but you won’t be able to do it without your own investments. Companies do not bear the costs of renting premises, paying staff, tax and other obligations.

Consultations with company specialists will help aspiring entrepreneurs understand all the intricacies of running a business.

Ideas

In small towns real income brings business in the field of trade. It is most profitable to sell everyday goods here.

Grocery store

Grocery store opening- this is the most win-win in any locality.

There is always a demand for products, regardless of the economic situation. It is important to choose the right location, and the store will be profitable.

Most likely, there is already a large shopping center in the city center. There is no point in competing with him in prices or assortment.

It is more profitable to sell products in close proximity to residential buildings, for example, to open a store on the ground floor of a high-rise building.

According to marketers' observations, in hypermarkets, buyers prefer to shop once a week, buying goods for future use, because prices there are lower. It is more convenient to purchase food products that need to be purchased daily close to home. These products - bread and pastries, milk, tea and sweets for tea, fruit - form the basis of the assortment of convenience stores.

To attract and retain customers, the store must have advantages over competitors and have its own “zest.” Such an advantageous difference can be the daily fresh baked goods. If you install an oven in a store or open a mini-bakery next to it, the appetizing smell of fresh bread will provide regular customers.

Products for children

Trade in goods for children – stable business, regardless of season or size settlement. The fact that parents usually do not save on purchases for children causes more high markups on children's products. This ensures good business profitability and makes it possible to carry out more flexible pricing policy, creating an advantage over competitors.

The areas of trade are quite diverse: children's clothing and shoes, toys baby food, cribs, strollers and other similar products.

Marketing research will help you successfully determine the direction for your store.

After analyzing the assortment and prices of competitors, and talking with the population, we can draw a conclusion about what children's products are needed in the city.

Highest attendance observed in stores located near childcare facilities(kindergartens, schools, clinics), in shopping arcades or large shopping centers. The store can be highly specialized, for example, a children's sports clothing store, or universal.

Children's store should attract with an original thematic design. Competitive advantages will help ensure a constant flow of customers. These could be lower prices, exclusive assortments, holiday promotions, discounts, discount cards.

Buyers will also like additional amenities: a room where you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

The staff is also important. Friendly sales assistants must be able to communicate patiently with children.

Pet products

Pet products are in demand among all segments of the population, from schoolchildren to retirees. Products for cats and dogs are in greatest demand; aquariums are also becoming fashionable. Aquariums are now found not only in houses and apartments, but also in supermarkets and official institutions.

A small simple store can sell the most hot commodity everyday needs, mainly products for cats and dogs: food, litter, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods delivered to order.

Such a store should be located in a public place: on a busy street, near a bus stop, next to other stores.

Car accessories

In our time, when Almost every family has a car, business in this area is very relevant. The trade in car accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means to improve the operation of mechanisms and appearance car, increasing the convenience of its use.

Such products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise. The partner company will provide regular supplies of certified goods at competitive prices. The store will feature the latest new car accessories.

Trade quality product from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods for which demand exceeds supply. Main groups of household goods: household goods, gardening goods, household chemicals. The specific choice will be determined by the current market situation.

Profitability of trading household goods provides a large turnover. The optimal assortment of a small store should be a large number of inexpensive items for everyday use. Accordingly, a hardware store needs a large retail space.

A good place to locate a store would be a densely populated residential area where there are no competitors nearby. It is not advisable to locate a store near shopping centers and chain retail outlets.

Conclusion

In any business, it is important not to stop there.

And in accordance with this, it is necessary to promptly introduce new methods of work into business, constantly update and expand the list of products. Sometimes it is more profitable to completely change the assortment than to sit and wait for customers.

Exists huge amount positions and directions in which the trading network can be developed. Some of them are attractive because of their large turnover, others because of their high percentage markup, others because of one-time profits, and others because of their relative stability. Many sellers are let down by the desire to get maximum profit without taking into account other significant factors. Meanwhile, it’s not just the numbers that need to be taken into account net profit from sales, but also requirements for storing goods, consumer demand, seasonality. In addition, a lot depends on the starting capital, which you can spend on purchasing the first batches of goods.

What store should I open?

You don't always need to chase the possibility of a high markup. For example, in retail networks selling food products, the retail markup rarely exceeds 10%, however, due to the fact that the products are always well bought, even such a markup is quite profitable. Naturally, when planning to trade products, we must not forget that this is a perishable product that requires storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in a timely manner. To some extent, this also applies to household chemicals, although the shelf life here is much longer.

Hygiene products and household chemicals are also products that are always in demand, but the competition in this field is very high.

Unlike food products, clothes and shoes are provided to the seller high profits, thanks to the possibility of a significant (up to 200%) markup relative to the purchase price. Here, too, it is worth focusing on the average buyer, because luxury clothing brands, although they provide more one-time income, are much more difficult to sell. Besides starting capital, necessary for the purchase of clothing average price segment in the required assortment, much less than if you work with the premium segment. An undoubted advantage of the clothing trade is the absence of expiration dates, but this comes at the price of seasonality. Special attention It is worth paying attention to children's things: it is profitable to trade in them, and buyers will come again and again as their children grow up.

As for low one-time profits, you shouldn’t be afraid of them if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to ensure the necessary demand.

Keep in mind that certain types of activities are subject to mandatory licensing. In addition, you may need certificates for a particular product.

Look for profitable options

In general, if there is sufficient consumer interest, you can find many “compromise” categories of goods, the cost of which is five to ten times lower than the selling price, and you do not need to sell several thousand units to ensure an acceptable income. In this regard, children are ideal consumers. Even a small retail outlet next to a circus or amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, paper glass), and the selling price is about 50 rubles.

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