What do they pay for on Instagram and how much? How many Instagram followers do you need to make money? How much do Russian and foreign stars earn on Instagram?
Greetings, friends!
If you wondering- how many Instagram followers do you need to earn money? This means you already have a well-developed account or are just planning to develop it. This is not surprising, since celebrities and Instagram “stars” receive multimillion-dollar incomes for 1 advertising placement hundreds of thousands of rubles each, inspire and evoke a burning feeling of envy in many people.
For example, let's see how many subscribers Buzova has on Instagram. 
The number of fans of the famous host of “Dom-2” is off the charts at 8.3 million followers. This value allows Olga to receive several hundred thousand rubles for one post.
What does a large number of followers on Instagram give?
A large number of subscriptions creates popularity and recognition. Stars become opinion leaders and have the opportunity to influence large number people. By building an audience around yourself, you get a chance to attract the attention of advertisers and monetize your page.
So how many followers do you need to gain to catch the wave of popularity of this social network and join the ranks of the most popular photo bloggers?
If you don’t have a large following yet, you can start earning extra money today.
How many Instagram followers do you need to earn a stable income?
The required number of followers on Instagram depends on 2 factors:
- chosen monetization method;
- your income goal;
- the level of activity and solvency of the audience you have attracted.
- from 200 to 100 people. - up to 500 rub. for the post;
- from 1000 to 10,000 people. - up to 3500 rub;
- from 10,000 to 100,000 people. - up to 10,000 rubles;
- from 100,000 to 500,000 - up to 17,000 rubles;
- over 500,000 - up to 103,000 wooden.
For celebrities and stars, the prices are slightly different (they are an order of magnitude higher than for mere “mortals”).
To increase followers and likes today, there are many advertising exchanges, which I have already written about.
How many followers do you need to attract on Instagram to make money?
- If you plan to monetize your page through advertising posts, for which you can receive orders from advertisers on special exchanges, then the minimum number of followers depends only on the requirements of this service and the level of competition among similar platforms.
For example, publics with 200 or more participants are registered on the Plibber website. With this number of subscriptions, an advertising post costs from 20 rubles. But with such a number of people, the daily audience coverage is almost equal to zero, so advertisers will not be interested in working with you. Therefore, the best option is 1000 people or more. - If you plan to make money from referral links and affiliate programs, then in this case the number of fans is not limited to a minimum threshold. Just one click on the referral link and completing the target action (registration, purchase, etc.) can bring you income.
- What number of followers is needed to make money on affiliate programs through CPA networks, which involve receiving a % of the sales amount? Let's do a simple calculation - multiply the daily audience reach by 1% conversion. Accordingly, in order to sell at least one product, the average daily reach must be at least 100 people. This indicator usually occurs if there are 10 thousand people or more in the community. Here it is important to understand the specifics of the product being sold and its compliance with its needs. target audience. It is equally important to take into account the activity of followers. After all, it’s logical that if you “catch up” with 10,000 bots instead of real people, then they definitely won’t buy anything, and you won’t be able to earn income.
How much do you earn on Instagram based on the number of followers?
If you have 10,000 followers on Instagram, how much can you earn? This volume gives the prospect of receiving from 3000-5000 rubles. per month. If your goal is to earn more than 50,000 rubles. per month, you need to gain at least 100,000 followers.
500,000 subscriptions can bring you up to 100,000 rubles. From 1 million people they give a chance to earn from 200,000 rubles. and more. But remember that the level of income depends not only on the quantity, but also on the quality of fan accounts. If you are a famous person on television, then this gives you the opportunity to earn even more income. For example, Russian singer Vladislav Ramm with 382,000 followers asks for 1 post from 103,000.
How much do they pay for Instagram followers when selling an account?
Promotion of other people's accounts can also bring substantial income. Attracting 1 live fan on Instagram costs from 0.50 to 5 rubles. Therefore, you can be paid for 1 account with 1000 followers from 500 to 5000 rubles. Buying and selling pages on social networks is done here trade-groups.ru/instagram.
In conclusion, I want to say that we live in an amazing era when you can even monetize a cat by posting its photos. Take this opportunity so as not to bite your elbows in old age because of lost prospects. Good luck! 😉
Social networks created for communication between people from different countries, are now actively used as advertising and trading platforms. Instagram is no exception. Some users earn millions from it. Let's figure out how to achieve such success?
Where to start?
Registering an Instagram profile takes just a few minutes. The main thing is to know exactly why you need it. Running your own blog is interesting, but how to make it profitable?
For TV stars and pop music, this is not a problem; people themselves subscribe to their accounts in order to keep abreast of the events in the lives of their favorite performers.
Ordinary users will not promote their page without attachments cash for advertising and promotion specialist services.
All bloggers are divided into 2 categories:
- Microbloggers with less 100,000 subscribers. Beginning businessmen cooperate with them and pay with advertised products or services.
- Bloggers with more 100 thousand followers. Serious companies work with them and pay in cash.
Earnings depend entirely on the number of subscribers:
- 4 – 10 thousand people. – from 500 to 1000 rubles. ($8 – 16) for 1 post;
- 20 – 30 thousand – from 2000 to 5000 ($32 – 80);
- 50 – 80 thousand – from 10 to 30 thousand ($160 – 481);
- popular - over 100,000 ($1,604).
For a blog to continually grow in popularity, it must meet certain criteria:
- High-quality unique content.
- Permanent promotions.
- Up-to-date information giving expert assessment on the topic of the blog.
- A topic of interest to a large number of people.
- Studying the basics of SMM and fashion trends.
- Chat in the comments.
Top 10 topics for promotion
A novice Instagram user must correctly assess his capabilities and determine the topic of the blog.
The table shows the most popular destinations:
You need to be well versed in the chosen topic and be able to talk about it beautifully.
Account monetization
Anyone can earn money on INSTAGRAM.
There are several ways to do this:
- Place advertisements on your page.
- Become a brand representative on social networks.
- Promote the accounts of other users.
- Printing and sale of photographs.
- Online store.
- Using the services VKtarget, Twitter, etc.
Subscription revenue
To make money from their popularity, bloggers use several ways:
- participation in marathons;
- subscriptions to other users;
- mutual PR;
- conduct free webinars, competitions and quizzes;
- paid advertising campaigns etc.
The second method is to promote the accounts of other users, for which they carry out the same events, as well as:
- they offer services in Direct, where they pay 1,500 rubles for 10 new subscribers per day;
- post reviews of other people's profiles with similar topics for money or mutual advertising.
Selling photos from your account is another great way to earn money from subscribers who are happy to buy pictures of their products.
For likes
When looking through photos and posts, social media users almost intuitively mark the ones they like. Now on this simple action you can earn money. Of course, you won’t get rich from this, but as they say, a penny for a penny will make a ruble.
There are special sites for this:
- Qcomment.
- CachBox.
- VKtarget and others.
They register and complete simple tasks - likes, shares, short comments. It’s better to create a new Instagram profile and work through it so that the main one is not blocked. Payment for such work is no more 100 rub. ($1.6) per day. The cost of one action ranges from a few kopecks to 1 ruble.
On public pages
When increasing subscribers up to 100 thousand people, the cost of one post is 1000 rub. Up to 20 publications are posted in 1 month, earnings reach 20,000 rub.. ($321).
A public administrator makes good money, especially if he leads not one, but several projects at once.
He creates high-quality posts, posts photos and promotes his profile.
They pay for it from 10 to 40 thousand rubles. ($160 – 642) per month.
Additional permanent income is generated affiliate programs with referral links. They post on their website advertising banners.
From the earnings of users registered by invitation, you will receive from 25 to 30%.
Profits from publications
If the user has a large number of subscribers - over 100 thousand., advertisers who notice his account offer to post their videos and posts on his page.
From this moment the real earnings begin:
- on advertising in stories;
- for an advertising post or video;
- for working as a permanent brand representative on social networks.
Important Factors for customers:
- user status;
- subscriber activity;
- no bots.
The more likes there are in the feed, the more likely it is that people will go to the advertised page. The main thing here is not to overdo it.
A large number of PR posts repels not only customers, but also ordinary users.
Who are the Weiners?
Weiners are people who make short humorous videos about life ordinary people. To create one story, you need a team of like-minded people and modern video technology. It takes one video from 10 to 15 thousand. ($160 – 241).
Their payback depends on the number of subscribers and views.
Earnings from video blogs on Instagram:
| Number of users thousand people | Income for 1 publication, thousand rubles. | Profit in $ |
| up to 10 | 0 + | — |
| 10 – 50 | 1 – 5 (barter) | — |
| 50 — 100 | 5 – 10 (barter) | up to 160 |
| 100 — 200 | 10 — 20 | 160 — 321 |
| 200 — 300 | up to 20 | 321 |
| 300 — 400 | up to 30 | 481 |
| 400 — 500 | from 25 to 40 | 401 — 642 |
| 1 – 3 million | from 50 to 150 | 802 — 2406 |
| 5 million | 200 — 250 | 3208 — 4010 |
| 10 million | 300 — 500 | 4812 — 8019 |
Remuneration for account promotion specialists
Contrary to the popular belief that schoolchildren can do this work, real SMM specialists have extensive knowledge in marketing and PR. They audit the user profile, create quality content and conduct advertising campaigns within the allocated budget.
Minimum income of a specialist – from 30 to 42 thousand rubles. ($481 – 674). Maximum revenue is from 60 to 110 thousand. ($962 – 1764). A freelancer offering his services can charge up to $200 .
But a serious site requires daily systematic work.
IN different cities Russian specialists receive:
- Moscow – 50,000 rub. ($802);
- St. Petersburg – 40,000 ($642);
- Yekaterinburg – 32,000 ($513);
- Nizhny Novgorod – 28000 ($449);
- Volgograd – 24,000 ($385);
- Voronezh – 23,000 ($369).
By hiring a professional, the user ensures that his account has a large number of subscribers and many offers for advertising.
Stellar Profits
Famous personalities make money from their popularity. Their incomes are:
| Quantity subscribers | Revenue for the month, rub. | Profit per 1 post (RUB) | Earnings per 1 publication, $ | |
| Alena Esipova | 391000 | 500000 | 25263 | 401 |
| Anastasia Volkova | 500000 | 1000000 | 50000 | 802 |
| Alena Vodonaeva | 500000 | 600000 | 14000 | 235 |
| Ksenia Borodina | 600000 | 7400000 | 200000 | 3208 |
| Ksenia Sobchak | 4400000 | — | 250000 | 4010 |
| Katya Klap | 500000 | — | 100000 | 1604 |
| Irina Gorbacheva | 1000000 | — | 30 – 50 thousand | 181 — 802 |
Known to a wide range of viewers, TV star and singer Olga Buzova posts 2 advertising posts + daily stories in 1 day. Due to its popularity, most recently it received for 1 publication $3.4 thousand.
First and foremost, social networks were created for communication. But the beauty of humanity is in its ingenuity - people come up with new uses for things that have already been created. The same thing happened with Instagram. Even the administration understands why its audience has grown recently: it’s not for nothing that more and more functions for trading and income are appearing. Let's talk about how to make money on Instagram.
Is it possible to earn real money on Instagram?
The older generation believes that there is no money on the Internet. They can be understood - at first it was impossible to make money there: there was only complete deception or work for pennies. But now everything is different. Entire professions are appearing, which, however, are considered nonsense even by young people. For example, an Instagram model. But even they can earn real money.
Monetizing Instagram pages does not mean that in this day and age you won't be able to spend time or even give your money for potential big income, which, of course, will never happen. This is, for example, completing tasks. There are exchanges where tasks are posted. To earn money, just like and leave comments. And this, in my opinion, is pure deception. I know what I’m talking about – I made that kind of money at school. The maximum you can buy with this money is two chocolates a week.
So, can people make money from Instagram? Of course. Another question is how to do this. You can open a store in social network or promote your account and start making money from advertising. These are the only two options for how to make money on Insta so that you can live on the income.
Ways to earn money
When I ask myself the question “How to make money on Instagram?”, the first thing that comes to mind is trading or advertising activities. But there are several more options. Let's take a closer look at them.
Earnings from advertising
The activity of bloggers is to upload photos. At the beginning of their earnings, they usually do not sell anything. What then do they get money for? Does Insta really have a special fund to pay for the activities of these people? Of course not. Often, most of the income comes from sponsored posts and collaborations with brands.
Selling goods or services
In a promoted account, you can trade not only advertising posts. More and more functions for convenient sales are appearing on the social network. This also includes various affiliate programs - advertise products and receive royalties for subscribers’ purchases using your affiliate link. It is not necessary to create a separate account for these purposes; if you have a blog, you can also provide services or sell something.
Maintaining accounts for money
If you perfectly know how to promote profiles, and you are bored with doing only one thing, you can promote other people. If you do this yourself, as a freelancer, you are unlikely to receive much from the first orders. But improve your skills, create a portfolio and in 2-3 months active work, you can manage up to 5 projects simultaneously.
Selling photos
Do you like to take photographs and have the equipment for this? Turn your account into a portfolio, place a watermark on the photos to prevent them from being stolen, and set a price. You can also advertise your services. Post photos from successful and unusual photo sessions in your profile. And don't forget to leave a phone number so clients can contact you.
Earning money from likes and subscriptions through special services
I already said above about completing tasks. To be objective, I will add this point here too. Everything is very simple - register on the exchange, complete tasks and get some money.
Exchanges for monetizing your Instagram account
Despite the fact that the option with tasks is not the most profitable, it is the most affordable - you do not need any investments in promotion, searching for clients, and so on. Let's consider several services:
Real cases of making money on Instagram
Of course, you can’t take anyone’s word for it, and while there are no facts to support my words, these are just words. Therefore, catch 3 cases of how people got used to Instagram and were able to benefit from it:
What do you need to start making money on Instagram?
Income from the Internet is, of course, cool, but what is needed for this? Five pillars come to my mind on which this whole idea rests.
The Internet will soon turn 50 years old. And during this time, a lot of enterprising people appeared there. Users have already figured out how to make money on Instagram, all you have to do is choose the right one and implement it. And if none of them suits you, you can come up with your own.
Questions from our readers
Quite real. But for this you need to put a lot of effort into promotion and creation of suitable content. Without this, task exchanges, like , are the only place where you can make money on Insta.
#2. Is it worth spending time making money on likes?
If you are 13 years old, you can use these sites. If it’s more, start promoting your account and make money from advertising, or sell your promoted profile. Yes, yes, you can get money for this too.
Which method would you choose for yourself? Leave your message at
“What does she do anyway?”- you think every time you scroll through Instagram some popular "model, actress, dj". No secrets: she makes money on Instagram from photos in a new brand of underwear / with new vitamins "for radiant skin"/ with basket "unique coconut water". She just has 500 thousand subscribers, and you barely scrape together a thousand. How much can you actually earn on your own? Instagram and how to do it?A couple of years ago everyone thought that being a blogger YouTube- a waste of time, but some Max +100500 seemed like a damaged guy who doesn’t leave his apartment and does nothing but comment on stupid videos. In a year Max Already hosted his own TV show. It’s even easier to make money online on another platform – Instagram. And now you don’t even have to think of anything to buy a new bag, just lay out beautiful photos.
How much do they pay for one post?
Of course, many popular Instagram girls never admit that, for example, the company Mixit(there is an account that is promoted by Instagram bloggers) paid them for advertising. It is believed that the price of a post varies depending on the number of subscribers. That is, if you have 500 thousand, one post on average will cost from 20 thousand rubles. But often it depends on the user's status. 
Yes, model Alena Esipova (591 thousand subscribers) earns per month from online advertising on average from 300 thousand rubles. Same thing with Diana Melison With million followers. Photographer Anastasia Volkova (360 thousand subscribers), according to rumors, receives for one post 50 thousand rubles. It all depends on the quality of the content and the audience your profile is designed for. 
If Melison is more interesting to lingerie brands and affordable brands of perfumes and cosmetics, then Volkova is considered a premium author (hence the prices are different). 
As for celebrities, they don’t shy away from advertising, for example, Alena Vodonaeva And Ksenia Borodina. The only difference is that one advertising post has Borodina costs from 70 thousand rubles, A Vodonaeva he gets that kind of money for a series of photos (from three to five pictures). 
The most expensive “star platform” for advertising is the account Ksenia Sobchak– from 250 thousand rubles for the post (can you imagine that?). Only bloggers can compete with her. 
For example, Katya Klap earns per post from 100 thousand rubles. But the trick is that advertising appears on her profile much more often than on Sobchak.
How many subscribers do you need to start earning money? 
We repeat: it is the user’s status that is more important. If you are a popular model with an active audience (and this is usually calculated by the number of comments and likes), then even with 50 thousand subscribers you can earn from 10 thousand rubles for the post It is also important how much advertisers understand the Internet market. Usually they can easily identify those who “increase” their subscribers using special programs. And when from yours 300 thousand subscribers more than half "bots", it is unlikely that they will contact you with an offer of an impressive amount. So the quality of the audience plays an important role. 
Typically, accounts with an audience in a million earn from 30 to 50 thousand rubles per post. This, for example, applies to the actress Irina Gorbacheva, who blew up the Internet with her videos, or Ravshana Kurkova(which also belongs to the premium class). 
So, of course, you can start with half-naked photos and millions of hashtags, but it’s not a fact that it will work. Now advertisers are looking not only for pictures with sexy bodies, but also for high-quality photos that can arouse genuine interest among users Instagram.
Examples of the highest quality content on Instagram 
It is very important not only to post photos, but also to communicate with subscribers: provoke them into discussions, ask for advice, or organize small competitions that also attract new audiences. Here are examples of accounts that really work: @kateclapp @sashaspilberg @daramuscat @lyubarskaya @glebovaanastasia
And in order to dispel all doubts and find out how to make money from your own selfies, we decided to consult with an expert blogger Leroy Lubarsky. 
In this article we will talk about how much you can earn in social media. Instagram networks, as well as how to gain popularity and followers on your Instagram profile.
Navigation
Surely you know or have heard stories of Instagram users who make money from their photos through monetization and partnerships with other brands and companies. It is worth noting that you can monetize your publications, if, of course, you already have a sufficient number of subscribers. Well, if there are no subscribers yet, then there is no need to be upset, because today we will tell you how to gain popularity and subscribers to your profile.
A huge number of bloggers, YouTubers, and anyone who has built an audience around their content is already monetizing their Instagram users anyway. If you have an audience of millions, then this is a factor of fame and influence, and therefore the opportunity to make money from it. I would like to note that nothing is more valuable on Instagram than influence and money.
So these two things together provide an opportunity for Instagram creators to explore multiple potential profit streams, whether they want to or not. But this is still a huge prospect for the growth of Instagram, which will allow them to build an entire empire and allow creators to increase their profits significantly.
How many followers do you need to make money on Instagram?
If you are wondering how many followers you need to make money on Instagram, then we would like to immediately surprise you with the fact that these are not the numbers that you think or suspect. Many people think that you can only earn money if you have 100,000 subscribers, but this is not true.
Earning money from an Instagram page depends on the following factors:
- What niche are you in and how easily can you link your account directly to a product category (fashion, food, beauty and fitness are the most popular niches that rely on hashtags to drive their popularity).
- How active are your followers and how often do they visit Instagram (1,000,000 boosted followers will not give you any profit, and such followers are of no use).
- What revenue channels do you use and how widely are they used?
Naturally, the more followers you have on your Instagram profile, the better.
How to make money on an Instagram page?
Depending on your unique brand and content on your Instagram page, your audience, and your level of commitment, you can make money on Instagram in the following ways:
- Publish sponsored posts for brands that want to get some of your audience's attention.
- Become an affiliate and earn commissions by selling products from other manufacturers, brands and companies.
- Create and sell a physical or digital product, or offer paid service. Don’t forget about the way to make money through coaching, webinars and master classes.
- Sell unique photos, or make money by selling your own photographs.
- If you are a girl with a fairly attractive appearance, then making money here is to create another stream of income, without excluding the ones mentioned above.
So let's start with the most common approach to Instagram monetization: collaboration with brands as an influencing factor.
Working with brands for advertising posts
It is worth noting that the term "Influence" plays a huge role in the social network Instagram.
Leaders are basically individuals who have built a reputation for themselves on the social network by posting daily photos of themselves and interesting life moments. It is very important for the audience and subscribers how much their tastes in fashion or food are respected. Therefore, it is very important to take them into account, and if you do this, you will undoubtedly come to success.
Many brands can't compete in this situation, so they partner with Instagram influencers instead of making sponsored posts that will let manufacturers know how necessary their products are.
But still, most brands offer to advertise products that are not entirely good and effective, for example, this applies to dietary supplements, which the manufacturer sometimes overestimates. You, in turn, should not enter into a partnership with such a sponsor, since publications of this kind will greatly undermine the trust and attitude of your subscribers towards you.
Therefore, if you want to be conscientious and remain a creator for your subscribers, then you need to carefully select what you advertise on your page, as well as what exactly a particular brand offers. If you publish just anything, the audience will lose interest in you, and this will have an extremely negative impact on your earnings.
How to enter into partnerships with companies and brands?
Typically, partnering with other partners involves engaging an audience and creating content on your Instagram page. For example, this could be a regular post or video publication, but permission to publish using a brand or any mark must be supported by permission from the manufacturer of this brand and brand.
Keep in mind that when concluding a partnership, you will need to tell the advertising customer how large the audience is for your Instagram profile, as well as what the average reach of an advertising post is.
In a survey of 5,000 Instagram influencers, approximately 42% said they charged between $200 and $400 per sponsored post. We provided the numbers for a reason, but to give you an idea of how much you can earn by publishing one advertising post on your page. Now you probably understand that some brands are willing to pay a lot of money to advertise their products.
How to find brands to partner with?
If you have a large enough audience on Instagram, then you have huge amount opportunities, and the choice of one or another partnership.
Worth noting That you can also look for brands to partner with that are on the same level in terms of your personality and the values you prefer. This way your audience won't feel like you're “sold out”.
You can contact any customer directly to try to make a deal. But you can also establish yourself in one of advertising platforms, or find your advertiser and sponsor.
Please note that the rules change when it comes to sponsored content. But if you love and respect your audience, and want to maintain your audience's trust in you, then you can add to the sponsored post #hashtag, thereby marking the advertising post.
Become an affiliate partner
Unlike regular sponsorship or partnership with a company, affilate partnership is much better.
- Firstly you choose what to advertise, what product to choose, and how to present it to your audience.
- Secondly, earnings from an affilate partnership are much greater than earnings from a regular partnership with a company, since here earnings depend on you and how effectively you promote your advertised product.
Since Instagram does not allow you to use links in every post, you need to choose one product and promote it. It is very important to include a link to the product in your profile description. "About myself".
You can also contact one of the many online stores that offer affiliate programs that you can participate in, or you can visit popular online stores like:
- Clickbank— an affiliate platform that has more than 100 products. Clickbank is open to all Internet users, so you can take part in it too.
- RewardStyle is an affiliate platform that has more than 250 products on the topics: fashion and lifestyle. For each product sold, the affiliate platform offers a 20% commission on the cost of the product.
- Affiliate program from Amazon: The most popular platform that pays 10% commission on the price of the product.
Don't forget that affiliate marketing is an art, and you'll have a better chance of success if you already have a plan to promote your product online.
Well, today we looked at how to gain a million followers on Instagram, as well as how to make money on Instagram.
Video: How to make money on Instagram?
