Home › Taxes › Google logo, history of the Google logo. What does the Google logo mean? What does the Google logo look like?

Google logo, history of the Google logo. What does the Google logo mean? What does the Google logo look like?

How Google for Russia is trying. And not only.

What kind of doodles?

Doodles are pictures that decorate the Google home page. The one with the search bar in the center. Doodles lift your spirits, broaden your horizons, and cure depression :) They also act as effective PR for improving the search engine’s reputation among ordinary users. Like, an overseas company appeals to our ideals, respect and all that.

Most doodles are universal for the whole world. Residents of most countries see them. For example, a picture dedicated to the recent women's holiday was shown everywhere except in a few African and Arab countries.

And there are doodles made for one or more states. For example, a picture dedicated to Khmer New Year was visible only in Cambodia.

In this article we have collected all the unique doodles drawn for the countries of the former USSR. The only ones left out were those dedicated to independence days or international holidays.

January 29, 2010. Russia, Israel (the only doodle from the collection not visible in a country of the former USSR).

45. 200 years since the birth of Gogol. The name of the search engine mimics the writer's last name.

April 1, 2009. Russia, Ukraine, Belarus, Kazakhstan, Turkmenistan, Kyrgyzstan, Uzbekistan.

46. Birthday of A. S. Pushkin. The letterforms in the name of the search engine remind us of the peculiarities of the poet’s handwriting.

June 6, 2009. Russia, Ukraine, Belarus, Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan. Uzbekistan, Tajikistan.

47. The 2014 Olympic Games will be held in Sochi. One of the oldest Russian doodles.

48. 145 years since the birth of Lesya Ukrainka. The doodle shows the characters of her work “The Fox's Song”.

49. 160 years since the birth of Maria Zankovetskaya. The doodle is of the actress herself.

50. 200 years since the birth of Taras Shevchenko. The doodle depicts a poet's porter.

51. 85 years since the birth of Vsevolod Nestaiko. The picture shows the heroes of his most famous book, “Toreadors from Vasyukovka.”

52. 175 years since the birth of Ivan Nechuy-Levitsky. The doodle shows the heroes of the work “Kaidashev’s family.”

53. 150 years since the birth of Vladislav Gorodetsky. The picture shows fragments of buildings designed by this architect.

54. 290 years since the birth of Grigory Skovoroda. The doodle depicts the philosopher himself. The staff indicates his wandering lifestyle.

55. 140 years since the birth of Salome Krushelnitskaya. The picture shows the singer herself. The butterfly reminds us of the opera Madama Butterfly, in which she performed the role.

56. 115 years since the birth of Yuri Kondratyuk. The doodle features a portrait of a scientist who calculated the optimal flight path to the Moon at the beginning of the 20th century.

57. Birthday of Ivan Kotlyarovsky. The doodle features a portrait of the writer in military uniform (he was an active participant in the Russian-Turkish war, which became the main theme of many of his works).

58. Birthday of Napoleon Orda. The doodle contains a watercolor he painted, depicting one of the Belarusian estates.

59. 130 years since the birth of Yanka Kupala. The doodle features a portrait of a Belarusian poet and playwright.

60. 128 years since the birth of Uzeyir Hajibeyov. The picture shows the characters of the first opera he wrote in the Islamic world, “Leila and Mejun.”

61. 25th anniversary of the Baltic route. The picture is reminiscent of a peaceful rally when almost 2 million residents of Lithuania, Latvia and Estonia demonstrated in honor of the 50th anniversary of the Molotov-Ribbentrop Act.

62. 84 years since the birth of Edgar Walter. The picture shows funny forest men from his story “Pokey”. Edgar illustrated many of his books himself and the images of these heroes were also his work.

63. 125th anniversary of the birth of Oskar Lutz. The picture shows the heroes of his autobiographical story “Spring” (Kevade).

64. 169 years since the birth of Yulia Zhemaite. The picture shows the heroes of her story about Marty's stepdaughter.

65. 150th anniversary of the birth of Jonas Maciulis-Maironis. On the left side is the poet himself, and on the right is a girl in national costume singing the song Lietuva Brangi (“Dear Lithuania”) by him.

66. 132 years since the birth of Tadas Ivanauskas. The picture shows the Lithuanian zoologist himself with forest animals of the pre-tundra and taiga forests of the Kola Peninsula. He devoted a significant part of his life to researching the inhabitants of these territories.

As you can see, other countries of the former USSR have very few unique doodles, and the Russians are very lucky in this regard :-)

You can study culture using doodles different countries. For example, the characters of many Egyptian I don’t know at all (the international one about Brontë doesn’t count):

Google has recently been very active in drawing doodles dedicated to women who have made some contribution to science, art and politics:

I haven't done an exact count, but it seems like Google is making sure that the number of prominent women featured in doodles doesn't lag behind the number of men. It’s a pity that March 8 has already passed; it would be possible to make educational material about it.

4.67 out of 5, rated: 3 )

website How Google for Russia is trying. And not only. What kind of doodles? Doodles are pictures that decorate the Google home page. The one with the search bar in the center. Doodles lift your spirits, broaden your horizons, and cure depression :) They also act as effective PR for improving the search engine’s reputation among ordinary users. Like, an overseas company to our ideals...

Google processes approximately 3.5 billion search queries every day. Therefore, the average person can see the logo of this network from 1 to 30 times a day. For the two decades that Google has existed, this very logo has been iconic and easily recognizable. But in all its evolutions it has remained deceptively simple.

By the way, Google had two so-called “first logos”. In 1996, the logo was an image of a hand with red font, and the original name of the company was BackRub.

After a 1998 rebrand, the Google name came into being and the company launched a simplified, multi-colored one that said "Google!"

1996: First Google Logo

So, the very first search engine logo did not bear the name Google at all. Larry Page and Sergey Brin originally created the web crawler BackRub. And they chose this name because the main function of the engine was searching through backlinks on the Internet.

Luckily, by 1997 they changed the company name to something less creepy. However, “Google” is also a misspelling of the Latin term “googol,” which literally means 10 to the 100th power (that is, one followed by one hundred zeros).

The idea behind the name was that Google's search engine could quickly provide users with a large number of results.

1998: Google's first (real) logo

The history of the appearance of the first Google logo does not have a single harmonious version: there is a version that it was ordered somewhere, and that Sergey Brin himself developed it using a free image editor called GIMP.

Whoever it was, the design was not exactly flawless.

Want another fun fact? The exclamation mark was allegedly included in Google's rebranding because the Yahoo! - the main competitor of the company at that time - was written exactly like that, with an exclamation point. Technology companies of that time, without bothering, stole ideas from each other.

1999-2010: Logo design by Ruth Kedar

A mutual friend introduced Brin and Page to Stanford University assistant professor Ruth Kedar. Since they weren't too keen on their old logo, they asked Kedar to design some new prototypes. Ruth started with a black version using the Adobe Garamond font. And I removed the exclamation point that was in the original logo.

Kedar recalled that Page and Brin liked the new version because the sign in the middle looked like a Chinese finger trap.

Next time graphic designer I used the Catull font. This logo was supposed to evoke associations with such concepts as goal and accuracy, where two letters O - compass and bull's eye.

Kedar then decided to play with colors and double O's. the idea caught on and formed the basis of the graphic concept at the bottom of the search results page.

So in the early logo the letters were black except for OO which was supposed to look like a compass. But Brin and Page didn’t like the option with a crosshair and a magnifying glass; it looked “overwhelming.”

This is what an early title iteration of the Google logo looked like, with solid colors, where the first O is a compass and the second O is a magnifying glass. The next few iterations look more like the Google logo we know today. 7 Kedar made the letters pop off the page with shading and thick lines.

The eighth design was the simplest. Ultimately, Kedar wanted to show the potential of Google, which is no longer just search engine. And as a result, the magnifying glass image was removed. It also changed the traditional order of primary colors to further highlight how unconventional Google was.

2015: new logo for Google

In 2015, Google designers met in New York for a week-long design sprint, the goal of which was... to create a new logo. After which Google changed dramatically. The company kept its distinctive blue-red-orange-blue-green-red pattern, but changed the font from Catull to a custom school product, Sans.

At the same time, Google released several variations of its logo, including a rainbow "G" that could be seen on its smartphone app, as a favicon for Google's websites, and as a microphone icon for voice search.

The new logo seemed simple, but the transformation was significant.

Catull - the former font - has serifs (small details that decorate the main vertical and horizontal strokes of letters). Serif fonts are considered less versatile because the letters vary in weight.

The full name of the desktop version of the Google logo Product Sans is a sans-serif font. That is, Google designers could easily adapt the logo to different sizes, for example, for the interface of an Android watch or a computer desktop.

As Google's product line has become even more diverse, responsive design has come to the forefront.

The logo had to look modern, fun and harmless. That is, “I’m not like other big tech corporations, I’m a cool mainstream tech corporation.”

It was a prudent move: Ever since Google unveiled the design in 2015, concerns about data privacy have reached a fever pitch.

Dynamic Logo

The Google logo has also become dynamic. Now, when you start a voice search on your phone or tablet, you can see Google dots dancing. And they turn into an equalizer that responds to your voice.

Introduction and growth of Google Doodle

In parallel, in 1998, Google began to play with the concept of Google Doodle - temporary modifications of the traditional Google logo. (Literally translated, doodle means doodle).

The first Google Doodle appeared in 1998, before the company could even technically be called a company.

Page and Brin were at The Burning Man festival, and as a kind of “out of office” message, they placed a figurine of such a man behind the second letter O in the logo.

They liked the idea, and in 2000, Brin and Sergey asked then-intern Dennis Hwang to come up with a “doodle” for Bastille Day.

Users also liked the idea, and they appointed Dennis as “chief doodler.”

Today, the Google Doodle concept is often used to celebrate holidays, the birthdays of scientists, thinkers, artists and other important people.

The first google doodle images were related to well-known events such as Valentine's Day, Halloween and Indian Holi. But over time they became more global and creative.

For example, on September 1, 2017, this doodle marked the first day of school (or mourned it, depending on who you ask.)

To decide which events, numbers or topics receive doodles, the team meets periodically to brainstorming. Moreover, Doodle ideas can also come from Google users. The original idea is taken to work and brought to fruition by professional illustrators and engineers.

In 2015, Google reported that they had launched over 2,000 drawings on various sites around the world.

Here's an interesting story about changes in Google's corporate concept and design. And with the speed at which things are changing, we're likely to see another new version in just a few years.

Google is the most popular search engine in the world with the broadest language support. It was created by Sergey Brin and Larry Page – Stamford University students. Another designer – Ruth Kedar – made a great contribution to the evolution of the Google logo, as it came up with a dozen of ideas, which have become encrypted in the logo.

Meaning and history

The prototype of today’s Google symbol appeared in 1997. Since that time, it has gone through countless tweaks and modifications, and the concept has wonderfully remained the same. In 1998, Larry Page used GIMP – a free cross-platform graphics editor, and produced a new font for the Google logo. The 1998 logo had a green capital “G”, red and yellow “Os”, blue “G”, green “L”, and red “E”. In October 1998, the logo took on its current color palette. It is the same as the previous one except the first “G” is blue.
The Google symbol has always been a wordmark, whose letters have tried on a variety of fonts and color iterations, as well as design elements. In 1999 alone, the logo changed about eight concepts, as Ruth Kedar, a renowned designer, went on a protracted search for an idea to express the company’s global reach and innovativeness. The team tries interlocking “Os”, a crossed “O” with the second one coming in the shape of a magnifying glass and, later, a smiling handglass. The final version of the 1999 series featured an exclamation mark to mimic the .

This version was written in Catull typeface, and it was in use from May 1999 until May 2010. Its letters had a characteristic shadow, and the exclamation mark was removed. The next modification had the same color sequence, and the shadow got a little lighter, and the hues were different. In the 2013-2015 version, the shadow was gone completely.

The Google logo is subject to Google Doodles – temporary modifications, which appear on the platform’s home page on holidays or to celebrate major events and/or historic achievements. The first Google Doodle appeared in 1998 to celebrate the Burning Man Festival. First Goodle Doodles were primitive, and it was not until 2010 that the first animated Google Doodle was introduced.
Doodles are generated by a team of designers, who hold regular discussions to decide upon events to be marked with doodles. Ideas come from a variety of sources, and many of them belonged to ordinary users. Some doodles are displayed globally, while others appear only in one or several countries. So far, over two thousand doodles have been created.
Google has evolved so far that one of the Google logo modifications undermines its identity, and the brand retains its consistency and attractiveness regardless of changes. It is a kind of achievement that few brands can boast.

New Logo

The current Google logo is based on the sans-serif typerface, and it was unveiled on September 1, 2015. It was chosen because sans-serif tends to be more legible than most other typerfaces when small sizes are used. This version was developed to satisfy users of small-screen mobile devices.
It uses the same color palette as the one introduced in 1998, although the hues are brighter and more consistent. Its colors are arranged according to a so called tetradic color palette, and it adds an optimistic and vigorous feel to the logo design. It is one of the factors that have contributed to Google’s unprecedented success. Apart from the standout factor, bright colors cater to the global cultural diversity and have a kind of unifying power.

On some occasions (usually sad), Google displays a colorless version of the logo. Thus, the light-gray logo was on Google Poland for several days following the plane crash, in which Lech Kaczynski, the President of Poland, was killed. Shortly after that, it appeared on Google Hong Kong and Google China in memory of victims of the Quanghai earthquake in China.

Old Logo

In 1996, what we know today as Google was known as BackRub, and it had an absolutely different kind of logo. That was an image of a hand rubbing something like a bare back, and the company name stood for the company’s pioneering practice of boosting a website’s popularity through the use of backlinks. Many users confessed that the logo looked creepy to them. In any away, it did not have the stamina to communicate the company’s greatness and success to the global audience. There had to be a change for something simpler and more hilarious.

Symbol

The earliest favicon was just an uppercase letter “G” in blue placed inside a square frame. In 2008, it was replaced by a lowercase “g” in light blue, while a couple years later a new, multicolored palette was introduced. The 2012 favicon looked like the 2008 one with the colors inverted.
In 2015, simultaneously with the new logo, an updated favicon was introduced. Some designers note than the current Google favicon is slightly reminiscent of the 1993 logotype of the clothes brand Gymboree. The first letter in the Gymboree wordmark had almost the same shape as the one used in the Google favicon, while the color palette was totally different.

“White” emblems

As mentioned above, during times of great tragedy the company often uses a colorless logotype. There have been several “white” logos so far. In each case, the “white” logotype has exactly the same shape as the regular one, the only difference is the color scheme. While the earliest colorless logos featured a 3D effect, the current one, as well as the 2013 version, is flat.

Font

The latest version of the Google logo uses the sans-serif font, which is different from Times New Roman and ornamental fonts, which the wordmark had appeared in before. This font has a bold and streamlined shape, which makes it pixel-friendly, so it suits all resolutions; therefore, the wordmark is legible on all sorts of devices.

The Google Plus logo is based on the uppercase “G” given in the same typeface as in many other Google’s products (for instance, Google Search). The letter itself is white. Next to it, there is the plus sign, also white. They are placed inside a circle with red filler. The logotype looks dimensional due to the shade effect. Interestingly enough, the combination of colors and the “+” sign make the Google Plus logo somewhat similar to the Red Cross emblem, although the colors are inverted there.

The Google Play logo has been modified more than once since the platform’s name was changed from Market to Google Play in 2012. The triangular shape of the emblem has remained the same, but there has been some playing around with the colors and the wordmark. The icon introduced in April 2016 features brighter, saturated colors. The emblem acquired a flat look.

Both the colors and shape of the Google Drive logo have a symbolic meaning of their own. The Google Drive comprises three options: DOCS (a blue logo), SHEETS (green), and SLIDES (yellow). So, each color of the Google Drive logo represents one of the services it encompasses. The triangle emphasizes the concept “three”, while the fact that it is a closed figure symbolizes that your data is protected.

The wordmark includes the word “Google” looking exactly like the regular Google logo and the word “Maps” in grey. Unlike the 2013 version, the first letter of the name of the service is capitalized. The favicon features a stylized map with two roads (a yellow and a white one) and three fields (blue, green, and grey). Also, there is a red balloon sign with a round dot in a darker shade of red.

The wordmark itself has been built in the same way as those of other Google services: the first word is the regular Google wordmark, while the second word is the name of the service given in grey.
The Google Analytics logo as seen on its icon features a graphic representation of an up-and-down trend. The palette includes two shades of orange as well as the white color. Few people don't know Google. This is one of the giants of the Internet industry. When they hear the word “Google,” most people immediately imagine a bright and colorful inscription that looks very positive. The logo looks very simple in appearance and at the same time is well remembered.

The history of the origin of the Google logo is intertwined with the creation of the name of this Internet company. The developers were educated and quite advanced people, so they decided to create a logo that would emphasize their power. The word Google is a slightly modified English word"googol". It represents the number ten to the hundredth power, that is, in other words, shows the full power of this technology corporation. The Internet public learned about the emergence of a new search engine in 1997 under the name Google. The domain name google .com was also registered.

This logo began to be developed by one of the heads of the corporation named Sergey Brin. After some time, not entirely satisfied with the result, he asks for help from Ruth Kedar, who worked in 1999 as a professor of design at Stanford University. It is generally accepted that everyone knows Google logo It was this lady who developed it.

The leaders of the Internet project set a serious task for Ruth. Their company needed a logo that would make their young project stand out from its competitors. Several versions of the logo were created and a meeting was held to select the winner. The chosen logo met all the stated rules, namely:

Very simple inscription;

Some airiness and volume of letters;

The font used in the logo is called Catull (it uses elements of an ancient style, which is intended to personify the connection between generations, which will help in the search);

Simplicity and playfulness of style;

The original use of color shades without taking into account the rules of the color wheel.

Indeed, this emblem had an inscription without any frills and colorful colors. In addition, it had a symbolic overtone, which showed the ease of use of this search engine and emphasized the originality of the corporation.