The long-awaited format of advertising on VKontakte: Promotion of posts. How to place advertising posts on VKontakte How to run VKontakte advertising in your feed

If you came here, then you are probably familiar with such a social network as VKontakte. There you can communicate for free with other people around the world, listen to music, watch various videos and do many more interesting and useful things, including advertising your projects. Today in this article we will try to figure out how to place an advertisement on VK without spending a penny on it, as well as how effective free advertising on VKontakte is.

How to post an ad on VKontakte for free

Let's imagine a situation: you have a generous offer to sell an item or even a large number of items, but you have no buyers in real life or on sites like Avito. Of course, there are much more buyers on VKontakte than on all other sites, but you have neither the slightest idea where and how to submit an ad on this social network. There are several ways to solve this problem, each of which we will consider in detail:

Advertise your product on the wall of your personal page

The advertising entry on the page must be pinned.

Let's say right away that this method is only suitable for those on whom personal page there is a fairly large list of people, at least 200. People should see you and your ad in their news feed. So that the ad does not get lost in large quantities information, it needs to be made as bright and noticeable as possible.

An unusual and colorful picture, clear photographs of things (if clothes are on the model’s body) against a contrasting background, an informative description of prices and necessary information about the product. If you are advertising services, do some kind of promotion. Discounts can be given for purchasing multiple items.

Create your own group dedicated to your product or service

This is a rather difficult method, since you will have to somehow attract people to the group. Most likely, for a good result you will have to, but we will tell you later how to advertise your community for free. The advantage of this method is that all attention will be devoted to your proposal, and among the people there will only be those who are interested in collaborating with you.

Post an ad on the community wall

In VK there are special groups and public places that position themselves as “flea markets.” It is this word that often appears in the name of such a community. You can safely post a pre-prepared announcement on the group wall (sometimes you need to click on the “Suggest news” button and wait until the announcement is posted and you receive a notification).

The advertising message must be attractive and professionally designed.

Post advertisements-photos in group albums

In groups with an open wall, it is more effective to post advertisements on VK in the form of photographs of products in albums specially prepared and divided into categories. Then in the description you should provide informative information about the product. By the way, to make your offer stand out from the rest, frame your photographs in the style of pictures from magazines. Sometimes to get greater efficiency, the group owner asks for payment. You can sort out this issue personally with the administrator if you are interested in more than just free software.

How to advertise on VKontakte for free

We have already said that on VKontakte you can promote entire groups and communities for free, where you are going to offer your goods and services. The private communities themselves are the most effective advertising, however, they still need to be “promoted”. Let's immediately note that each of the methods will be very labor-intensive, time-consuming and will not be without various kinds of risks. You may have to involve friends and acquaintances in the process for some kind of reward, or hire a special team that will help you advertise on VKontakte. At the same time, you may not immediately notice the result, but over time your advertising campaign will definitely make itself felt. So here are a few ways this is usually done:

Spam in private messages

The first method begins by searching for communities with a theme similar to the one you chose. Options: competitive communities, general thematic ones (art, photography, travel), publics with a target audience that interests you. You need to go to the list of participants and start sending out advertisements for your group to those who have open personal messages. Typically, three out of ten people sign up. You should not send out advertising to everyone, but only to your target audience. But how to determine it? This can be done based on some rules:

The advantage of this method is that you can even find like-minded people and good connections, since you communicate directly with potential clients. You are open to the audience, and this creates a good opinion of you as a honest entrepreneur. But there are plenty of disadvantages in contrast.

• Firstly, from one page you can send no more than 20 messages to those who are not among your friends (this is what assistants with other accounts are needed for).
• Secondly, dissatisfied people will complain about spam from you and your group, so you and your group may be blocked. As you can see, the method is very slow, routine and not very effective. Accounts will be blocked often and for a long time, if not forever, so you will have to carefully look for people who will be truly interested in your offer.

Spam in groups

The method is very similar to that described in the previous paragraph. You need to find communities that offer to post advertisements on their walls in VKontakte for free. The method is probably even less effective than the previous one, since in such public places there are mainly only advertisers who are not interested in responding to other people’s advertising. Moreover, this is the same routine that will not bring much results, no matter how colorful your advertising is. But there are no restrictions.

Spam in albums

Again a similar method. If you left an advertisement on the wall, then in this community we have every right to leave your advertisement in the photo album. You can add photos of products or services or any colorful advertising. Be sure to write informative descriptions. Of course, the increase will be extremely small, but there will be no problems with blocking or restrictions.

Competitions in your group

The prize for the winner must be your product or service

If you have reached a certain number of regular participants, you can organize a competition for activity in the group. You need to reward the one (or those) who liked the most, wrote comments and shared news. This can be learned from statistics that can be given to everyone to evaluate. Also, have the winner write a review about receiving the gift later.
As prizes for winning the competition, choose only your goods and services or discounts on their payment. This way you will only attract target audience. If you offer a cash reward for participating in a competition, you risk attracting only money hunters who are not interested in your product at all.

Exchange advertising with other groups

If your friend also decided to do the same business as you, then you can set up mutual advertising in your communities, agreeing to repost news at the same time, encourage people to join the community, or simply write a review of the group. Larger public sites also know how to create advertising for their community, so sometimes they offer free advertising to the most interesting and promising groups in exchange for advertising for their own. Some people are simply kind and reliable, but this happens extremely rarely. This is the most effective free method, which, however, is very rarely free. By the way, reposts should be done at special times no more than four times a day.

In which VK groups can you advertise for free?

And finally, it’s worth showing you a whole list of in which groups you should post your ads and advertisements. They are not so difficult to find on the VKontakte network, but we have made your search much faster. There are, of course, many more groups, but we decided to offer you the most basic options. You may want to look for more focused options.

https://vk.com/reclampr

https://vk.com/club53809318

https://vk.com/russianpoweron

https://vk.com/reklama.besplatno

https://vk.com/advertise_free

https://vk.com/music.audio

Flea markets:

https://vk.com/baraholkaua - Ukraine.

https://vk.com/networksales – closed wall.

https://vk.com/baraholkaby - Belarus.

https://vk.com/objava - Peter.

https://vk.com/posttermsk - Moscow.

https://vk.com/poiskmuzikantov - musical.

https://vk.com/sell1000moscow – up to 1000 rubles.

We hope this material was useful and informative for you. Leave your additions and suggestions in the comments, share the article on social networks with your friends and be sure to visit other interesting articles on our website.

Social networks, in addition to their main purpose, have acquired one more purpose - promoting goods and services to the masses. Now everyone can make money from advertising, but there is one problem. To receive income from placement, you must first advertise the group and recruit a sufficient number of participants. For a novice administrator of the VKontakte community, it becomes a vicious circle.

In fact, patience will help you promote your own community or public VKontakte page.

How to advertise a group and how much does it cost? To answer these two questions, let’s decide on the method of advertising. There are two types of VKontakte advertising: targeted and regular posts in thematic groups. The location and cost of each method are different.

Targeted advertising of the VKontakte group

If we consider the second method, then this is the banal theft of subscribers from competitors. Find the most popular public page with a similar topic and send invitations containing information about the promoted community. To send out invitations, stock up on fake accounts; if your profile is too active, it will be blocked for spreading spam. You should send approximately 30–40 messages per day from one page.

Competitions and prize draws

Viral marketing tools. The method of attracting traffic is absolutely legal, do not be afraid of temporary blocking. It is worth noting that this method promotions are not completely free, you still have to spend money on prizes. If the group sells goods or services, offer a free item as a prize or gift certificate. Systematic holding of competitions will ensure a constant influx of new subscribers to the contact group, and at minimal cost.

The prize in the competition must be related to your product or service, otherwise you will receive untargeted subscribers.

Mutual PR

It implies close cooperation between two or more community administrators. It is difficult to cooperate with competitors; for mutual promotion, it is better to make a list of groups on related topics with a similar number of subscribers and offer them joint publication of advertising. For example, a community that sells cosmetics promotes the services of a makeup artist and vice versa.

Activity in other communities and attracting users from external resources are the weakest methods of advertising, but nonetheless work. Free advertising posted in comments under posts of promoted groups and under thematic articles on blogs, information sites, etc. Before leaving comments with links in popular communities, study the group rules, otherwise administrators will ban the user for sending spam.

Texts for advertising of the VK group

If choosing a bright and tempting photo for a post takes a few minutes, then writing a good selling text can take more than an hour. In the essay advertising text There's no need to reinvent the wheel. Already developed a long time ago effective templates, which will tell you how to write a selling text correctly. Here are some really catchy options:

Example for sales groups:

• “Rejuvenating face mask ****** will not only get rid of wrinkles, but will also give freshness to your image. You can order here: _____"
• “Brand watches ***** are back in STOCK! Hurry up to place your order and we will give a discount to the first 10 customers!!!”
• "SENSATION! For the first time in our store discounts up to 70%!!! PRESS____"
• “Today only, 50% discount on 2nd purchase!!! Terms of the promotion here: ____"
• “Don’t know where to find branded items at low prices? Then you should come to us _____. Join and get a 20% discount on your first purchase"

Example for entertainment publics:

• “Do you want to have a slim and toned body? Subscribe to the ****** community and achieve your first results in 7 days!”
• “Do you like author's photographs? Then ***** is for you here. Here are collected only the TOP professional photographs of 2017 of the year"
• "SHOCK!!! A second-grader came home after school, and there... Continued in the source.”
• “Do you want to win any argument? Then sign ______.”
• “Finally found an awesome group! New memes every day HERE"
• “95% of 100 will ignore this post. Hello, my name is Alexey, and I’ll tell you how I made my first million...”

This is only a small part of how users are hooked on VKontakte. The most ambitious and original administrators regularly come up with new ways to attract subscribers. Although ad templates consist of 1-2 working phrases, they are all based on classic psychological techniques. Some of them arouse curiosity, others touch pride. And most importantly – they work!

You can’t rely on one advertisement when promoting a young community. Experiment, try, surprise and subscribers will reach out on their own. Whatever the method of advertising on VKontakte, only the most active and enterprising users manage to promote their group. We read less and do more, then luck will definitely smile.

In the previous publication, we reviewed a tool that appeared in the arsenal of marketers relatively recently - native advertising.

One of the platforms where you can independently and very quickly launch native advertising (the one that appears in the news feed) is social network VKontakte. Today we’ll talk about how to set up native VK advertising.

How to properly set up native advertising in VK?

There are two ways to create native advertising VKontakte.

The advantage of the first approach is that a post from the community will gain likes and shares, and all this will have a positive effect on the attractiveness of the community.

The second approach should be used when you do not want advertising posts, for example, due to the fact that there will be a lot of them, to not spam the news feed.

On the page that opens, select “Promote posts.”

A window will open where you will need to click “Create entry”.

After choosing the community that you will advertise, you can proceed to creating the advertising post itself. Write the text, insert a picture and a link if necessary.

Finally, you can choose which button will appear in the post. If you use a button, the maximum text length in a post is 220 characters. If the button is not needed or you want to place longer text, click on the cross to remove the button from the entry.

Just so you know, this article will be accompanied (with pictures and quotes) by the film “Pulp Fiction.” Why? Yes, because for me, advertising on the Internet is like a Tarantino film - all parts of the plot are divided, mixed up and shown in the “wrong” order. Why then am I writing about this? To prove: if I figured it out, anyone can do it.

I really can't stand introductions in articles. It is often difficult to start somehow normally, without all these “Well, well. Let's move from theory to practice."

Mia: Do you hate it too?

Vincent: Hate what?

Mia: Awkward silence. Why do people have to say some nonsense just to feel at ease?

Vincent: I don't know. Good question.

(c) “Pulp Fiction”

First, briefly for those who like to read only the beginning of the article

Imagine, now you can get money with your advertising not only using Direct and Adwords. Now (after reading this article) you can spam any posts of your users in the news feed. Any users. A! What an idea!

When creating your advertising posts, you can take advantage of all the hospitality of VK: attach songs, polls and anything else. You can also customize your target audience in the best traditions of online advertising: select users by interests, city of residence, age, etc. You can also parse the audience from communities of interest using special services (for example, Cerebro): find the specific people you need, and even get their friends.

Relatively cheap, easy to make, suitable for any (except elite) business. All in all. gotta take it!

But that's it in short :)

There is no need to “think” about anything. Need to know. (p.) “Pulp Fiction”

1. Your advertising will hang in the feed of your target audience until they are blue in the face (well, or whatever you want). Well, or until the user does something with it (clicks, hides, etc.).
2. There’s also this cool thing: you can embed additional pixel codes, which can then be used to track cross-channel marketing campaigns.
3. You can also add a VK retargeting pixel and watch how the number of people who see your post grows (or does not grow).

Pros

• No need to worry about the type of ad. Thanks to VK, your posts will look equally great both on a tablet and on a big screen.
• By the way, about different platforms. It’s very cool that users of different gadgets will see one ad.
• There are more chances to get into the halo of attention of a person who rarely hangs out in your community.
• You don't hit the nail on the head with your advertising. Advertising posts fit very nicely and neatly into the user’s feed. Plus, they also alternate with regular ones: VK will show ads no more often than once every 25 posts.
• If you set your target correctly, the click will be impressively cheap.

In what cases can it be used (usually others use it)

Creating and setting up an ad

I think when this whole mess is over, you will understand. You will understand that everything is fine. And you will fucking smile at yourself from the mirror. (c) “Pulp Fiction”

Important!

1. You can only promote posts that are published by the community. That is, no personal advertisements about “Garage for sale.”
2. It’s logical (I’ll say it just in case) that you can’t promote recordings of closed groups and events in the news feed. Because they are closed :)
3. One entry = one ad. And it won’t even work with anyone else. There is also important point: if you have archived your account, you will not be able to create a new ad on an already used one. Don't be lazy.
4. You can only promote posts from communities for which you have admin rights. By the way, in the near future VK was going to be generous with special advertiser rights.

Requirements for communities

• The business description should include the brand/company name and general information.
• Logo in the community avatar.
• Contacts: phone, website, mail, office address, or at least one of the above.

How to start promoting community posts on VK

Let's start together, hand in hand.promoting your community posts on VK.

Not so difficult, would you agree?

I’ll explain it for those who are especially smart. I'm not here to ask for anything. I'm here to tell you what to do. And, if the instinct of self-preservation is not alien to you, go ahead and start running. I'm here to help. But, if my help is not appreciated, I wish you good luck, gentlemen.

(p.) Woolf “Pulp Fiction”

If you are one of those people who think that VKontakte advertising does not work, that you will waste a lot of money and get nothing, then this article is for you.
In this article you will learn: how to create a VKontakte advertisement, what settings and functions are available.

The VKontakte audience is 90 million people, of which more than 68 million are active users. From this we can understand that this social. the network provides an excellent opportunity to find the audience you need.

Types of advertising on VKontakte

Targeted advertising on VKontakte

Creating an advertisement on VKontakte

After that, click on the “Create ad” button. This is where the fun begins :)

Creation advertisement starts with choosing the format that suits you.
Let's look at what they are and what purposes they serve.

• Text-graphic block (TGB)

Located on the left under the main menu in the form of short blocks with images and text.

Advantages of TGB (Objectives):

• a lot of transitions
• low SRS
• placement - desktop only

TGB includes advertising of communities, external sites and applications or VK games.

Technical requirements for advertising formats:

TT for these formats are approximately the same: the ad title can contain from 3 to 33 characters, including punctuation marks and spaces. Description - from 3 to 70 characters. Image weight up to 5 MB, formats: JPG, PNG, BMP, TIF or GIF (without animation). The text in the image should occupy no more than 50% of the total area of ​​the photo.

2. Cross-device formats

Cross-device formats are formats displayed in the news feed on all platforms: desktop and mobile versions of the site, as well as in all official mobile applications VKontakte.

• Advertising post

Announcements are published in the news feed or on community walls.
An advertising post can be called a native format that fits into the user’s news feed and does not cause rejection.
Users see them along with the usual content they subscribe to and posts from friends.

Let's look at each of them separately.

You can add a name to each card, brief description, an image, a button, a link, and two prices, for example, to show a discount.

This format is suitable for selling goods or services, for example, online stores.

Advantages of the Carousel format:

• Multitasking
  - Attracting users to the site to make a purchase or other targeted action;
  - Increasing brand awareness;
  - Attracting new subscribers to the community.
• Cross-device
  
• Comfortable
  Payment for the format is available for both transitions and impressions.

- one or more images, GIF animation or video.

By using universal recording you can promote posts that allow you to reach 90% of RuNet users as in full version website and on mobile devices.

Advantages of the “Universal Record” format:

• Native
  Brand content automatically adapts to the advertising format.
• Spot
  All targeting settings are available, as well as retargeting.
• Honest
  You can connect third-party pixels to track statistics.
• Cross-device
  Advertising is displayed on all available user devices.
• Accurate
  The frequency of ad serving per person, not per device.

- a great tool for generating traffic. The button encourages you to take some action, for example, going to a website or community.

Peculiarities:

• visually noticeable;
• contains a call to action;
• intuitive for users;
• leads to a specific page specified by the advertiser;
• You can select the button text depending on the advertising objective.

is an application for collecting contacts of those who left you a request.

The application allows you to:

• create convenient application forms in the VKontakte interface;
• Auto-filling of user data works in the fields of the questionnaire, thereby increasing the level of conversion of completed data.

Questionnaires can be flexibly customized so that users share exactly the information you need.

Technical requirements for advertising recording formats:

• You can add from 3 to 10 cards containing information about products and services to the carousel.
• Entry text can contain no more than 220 characters, including punctuation marks and spaces. The text should not contain links, hashtags or mentions.
• The card title must contain from 3 to 25 characters.
• The image size in the carousel must be at least 400x400 px.
• Supported image formats are JPG, PNG or GIF (without animation).
• The text in the image should occupy no more than 50% of the total area of ​​the photo.

• Entry text can contain a maximum of 16,384 characters, including punctuation and spaces.
• You are allowed to use no more than 6 emoji in the text of the post.

for image

• You can add up to 10 images to your entry in JPG, GIF, TIF or PNG format.
• The text on the image in the advertising post should occupy no more than 50% of the total area of ​​the photo.

for GIF animation

• The GIF animation must be attached as a document.
• The weight of a GIF animation file can be no more than 50 MB. Autoplay of GIF animation works for files weighing no more than 10–12 MB.
• Each side of the GIF image should be no more than 1000 px.
• The GIF image must contain more than 1 frame, the interval between frames is from 0.01 to 1 second.

for video

• The maximum allowed video file size is 2 GB.
• Supported video formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
• The maximum video recording resolution is 1080p.
• Horizontal, square and vertical videos are supported.
• It is possible to embed videos from other video hosting sites (Youtube, Rutube, Vimeo, etc.).

• The text of the entry can contain no more than 220 characters, including punctuation marks and spaces, no more than two line breaks (the use of links, including hashtags, in the text is not allowed).
• You are allowed to use no more than 6 emoji in the text of the post.
• The image in the snippet next to the button must be at least 537x240px.
• The text on the image in the snippet should occupy no more than 50% of the total area of ​​the photo.
• Supported image formats: JPG, PNG or GIF (no animation).
• The snippet text next to the button can contain no more than 80 characters, including punctuation marks and spaces.
• The label for the button can be selected from the list provided. The list of available captions depends on the ad's landing page.

Settings and targeting

After you have chosen the form you need, move on to the targeting settings.
Let me immediately note that the target audience and recommended price will change depending on your settings.

SO

Select the subject of the ad and age labeling, if needed.
You can find out more about the rules for placing advertisements. 2. Geography

You can select a country, cities, regions, and also exclude those you don’t need.

In addition, there is a convenient function for placing points on the map. Using the “Place Type” setting, you can choose which users to show ads to - those who regularly visit, live, study, work or are in the specified location right now.

Great for businesses whose target audience should be located near the office.

3. Demographics

Gender, age, marital status- It's clear.

But the “Birthday” function is well suited for a promotion in the style of “Happy Birthday! Only for you...”

Birthday information is updated daily, so you only need to set up your ad once and your ad campaign will remain relevant. This is especially convenient when you have permanent discount for birthday people.

4. Interests

Interests are a very important section of your settings.

Here you select a group of users who are interested in a particular topic. VKontakte classifies users into audience segments based on their activity on social media. network and on external sites.

5. Education and work

This section does not work entirely correctly, since many users do not indicate their place of study or work in their profile.

It is better to target users by education only if you are interested in graduates of specific educational institutions or recently graduated from an educational institution.

Targeting by job title is best for equipment advertising, such as dentists. Of course, there will be few people, the information may not always be up to date, but sometimes it’s at least something.

6. Additional parameters, or retargeting

Retargeting is simple and effective way increase the number of customers and repeat orders.
You can show ads to users who have already shown their interest in your brand - they visited your website, added something to their cart, made a purchase, or simply saw your ad.

You can also exclude audiences, such as users who opened a form and submitted a request, so that you don't show your ad to them again.

To select a retargeting audience in the settings, we first need to create it, or, more precisely, install a pixel on your website.

Setting up a retargeting pixel

First, you need to create a retargeting pixel. To do this, go to the “Retargeting” section on the left in the menu. Next, click “Pixels” and then “Create Pixel.”

A window will appear where you will need to write the name, allowed domain and select the theme of the site.


After this, a window will appear with the code that will need to be placed on the site, and an explanation of how to do it.

When you install the code on the site, you will need to check whether it works or not.
You can do this there in the pixel settings.

Now that you have a working pixel, you can create an audience.
To do this, click on the “Audiences” tab and the “Create Audience” button.

A window will appear where you can choose the most convenient option for creating an audience: using a pixel or from a file.

The "Load from file" option assumes that you have your own customer base contacts. Creating such an audience will be a plus, since you will be able to exclude your customers from the ad audience so as not to spend your advertising budget on them.

Also in the “Retargeting” section there is a “Similar Audiences” or look-alike tab.
Here you can find VKontakte users whose behavior is similar to your clients.

You can use any initial retargeting audience with at least 1,000 users.
To create a LAL audience, click on the “Find Similar Audience” button.

Next, in the window that appears, select the desired audience from the list for which you will create a similar one.

The search can take anywhere from 30 minutes to several hours, so check back periodically to check the status.

Once you've finished creating your audiences, go back to creating your ad and select your audience from the list.

7. Audience saving settings

Here you can collect the audience that interacted with your ad. And also select the events on which she interacted: they watched the post, went to the community, hid the post from the news, and so on.
You can add multiple audiences.

8. Price and location settings

In this section, you can select the sites where advertising will run, the payment method - per click (CPC) and per impression (CPM), as well as limiting impressions per user and advertising campaign.

Cost of targeted advertising

Targeted advertising on VKontakte works on the principle of an auction, which allows you to optimize costs. You decide how much you want to spend on advertising.
But let me immediately note that if you greatly underestimate the recommended price, the ad will be shown, but will reach a small share of the audience, or will not be shown at all.

CPM (cost per mille) is a payment model in which you pay per 1000 impressions of your ad.
CPC (cost per click) is a payment model in which you only pay when users click on your ad.

Auction VKontakte

1. The principle of formation of the transition cost

When paying for transitions (CPC):

• The bid is affected by the creative (CTR of the ad).

When paying using the CPC model, the cost of transitions is inversely proportional to the CTR of the ad: the lower the CTR, the higher the CPC.

The minimum transfer cost is 5 rubles. (technically the minimum rate) when paying using the CPC model.

2. The principle of cost formation per 1000 impressions

When paying per 1000 impressions (CPM):

• the bid is affected by the number of advertisers for a given target audience in the auction;
• the bid is NOT affected by the creative (CTR of the ad).

When paying using the CPM model, the cost of transition does not depend on the CTR of the ad.

The minimum transfer cost is 30 rubles.

• Advertising campaigns
  This section displays a list of advertising campaigns and advertisements within them. This is your main working interface, here you can perform any actions related to creating and managing advertising.

  You can see the remaining budget, how much was spent today and yesterday, as well as some statistics on advertising campaigns.

  Be sure to set limits!
  Otherwise, VK can “eat up” your budget for the month in a day.

Clicking on the campaign name will take you to the Ads section, and then clicking on the ad name will take you to the ad itself.

Here you can see all the information about the ad: what it looks like, how many clicks, complaints, etc. was.

• Budget
  Here you can view and top up your advertising account balance.

How to top up your VKontakte balance?

Go to the “Budget” section and click on the “Top up” button.

You will be asked to select a payment type.

If you decide to make a payment convenient for individuals. persons, then you then select a payment method, indicate the amount and make the payment. The minimum payment amount is 500 rubles.
If for legal persons - just enter your bank details.

Setting up and creating a VKontakte advertisement

With its help, you can automatically negotiate with the administration of communities that suit you about placing your ads in them.
There are no more complicated processes of coordinating a post with the community administration; it is enough to indicate the budget and dates of the campaign - the system itself will offer the optimal list of groups with maximum coverage within the budget.

1. Create an advertising post and submit it for moderation.
2. Specify your budget and placement period.
3. Explore the list of communities selected by the platform.
4. Confirm placement.

Let's look at each step in more detail.

In a pop-up window, you will be asked to select the type of post - a post with text and attachments or a repost of another post - write the text, a short name, and also select an advertising campaign.

“A post with text and attachments” can be called a “regular post” on a community wall, while a “repost of another post” is more suitable for promoting your community or VK page.
To each new entry up to 10 attachments can be added: photos, videos, audio recordings, etc. Only one attachment can be attached to a “repost”.

In the “Short title” field you can write a name that will be used to identify the entry in personal account and SMS alerts. No one but you will see it.

2. Specify your budget and placement period
Click on the “Post Entry” button and select the parameters you need to search for suitable communities.

3. Study the list of communities selected by the platform
Based on the above data, the market platform will offer you a list of those communities that meet the stated criteria.

If any of the communities are not suitable for you, you can exclude them by clicking on the appropriate button.

4. Confirm placement
After you have finished selecting communities, click on the “Post” button.
Your place will be booked automatically within the time range you specified.
Information about your applications will appear in the “Pending publication” section.

Application statuses

VKontakte advertising campaign statistics

Once your post is published, you can monitor its performance.
You can view detailed statistics for all posts or for a single post in a particular community.

You can find out the total reach of users who viewed the advertising post, the number of clicks on the link, the number of people joining the group if you are promoting it, and so on.

This data will help you analyze the impact of ads placed in different communities and adjust your advertising campaign to get the best results.

Conclusion

Thus, we can conclude that thanks to the simple interface and many settings options, finding the VK target audience you need is easy and simple. In addition, it does not require a large budget.