I will be a dealer for your company. Offers from manufacturers to find a dealer. Where can I work?

As you know, a dealer is a representative of a company engaged in the promotion/trading of products of a specific manufacturing company in a certain territory. Here we will look at an article about how to become a dealer, what you need for this.

The advantage of this status is special cooperation programs, as well as support and development assistance from the manufacturing company. In addition, usually the manufacturer himself, and not the dealer, is involved in advertising the product, which, in turn, will help you significantly save on its promotion.

Another important advantage is that specialists from the development and training, sales, after-sales service, marketing and IT departments will help you set up all the processes that are simply necessary for the successful launch of a dealer and start working in accordance with manufacturer standards. This is not the case in all companies, but in all large ones this is the case.

How to become a dealer

So, let's look at information on how to become a dealer - an official representative of any organization or manufacturer.

Company requirements

Almost any company will require you to:

• Stable financial position;
• Experience in your chosen field;
• Dealer business plan;
• Interest in the products of this company;
• Having a team of professionals on your staff;
• Availability of necessary technical equipment;
• Ready for investment and, if required, construction.

And, of course, the following documents:

1. Charter of the future dealer (if you are a legal entity);
2. Foundation agreement (if any);
3. Certificate of state registration;
4. Certificate of tax registration;
5. A document certifying the authority of the head of the organization;
6. A lease/sublease agreement for non-residential premises or a certificate of ownership of non-residential premises where it is intended to organize a sales location for the future dealer (separately for each such premises);
7. Director's passport details;
8. An agreement with a subdealer, if any (if the declared place of sale belongs to a subdealer);
9. Bank details.

Priority regions

It often happens that in some regions of the country the dealer network is already sufficiently developed, and additional opening of representative companies in them simply does not make sense, although, of course, it is possible. At the same time, there are regions in which there are very few dealers, and therefore very often manufacturing companies publish information about priority regions for opening partners. For example, at the time of publication of this article, BMW prioritized the following regions for dealers:

• Belgorod region;
• Vologda region;
• Kaluga region;
• Udmurt region;
• Chuvash Republic.

Strictly speaking, there is nothing to be surprised about here, because why open a dealer of this brand, for example, somewhere in Moscow, if there are already plenty of them there, if at this time there are regions where there are almost none of them. Here, by the way, it would be nice for some readers - future dealers - to think about moving, even if not permanently. After all, this is directly related to the success of your business – its payback, profit. Almost all companies have such priority regions.

Tenders or what companies take into account when choosing a dealer

If we take the BMW company again as an example, then in order to become a dealer, you will most likely also have to participate in a tender, because there may be several applicants. When choosing, preference will be given to the applicant who best meets the company’s requirements (see paragraph “What is needed?”).

How much money do you need?

If you want to become a car dealer, then the costs will range from 20-30 million rubles, depending on the make of the car and real estate prices in your region. In all other cases, the numbers are much smaller, and sometimes they are not required at all.

How to become a dealer?

Contrary to popular belief, not only “business giants” can ask this question.

Many newcomers to the field of entrepreneurship would not refuse to have stable ground “under their feet” in the form of an experienced and reliable company, and to develop thanks to such support.

It is important to understand an essential detail: the dealer does not simply resell the goods of the employing company.

Its goal is to thoughtfully and efficiently present the products of the “parent” company, properly prepare the client base for the perception of the newly arrived product, and take care of the reputation and promotion of the brand.

Who is a dealer: detailed explanation

A dealer is an employee, often of huge corporations. The purpose of its work is to expand the sales market for products in new regional centers.

An uninformed reader may compare the work of a dealer with the activities of a speculative business. However, this opinion absolutely does not correspond to reality.

The dealer plays the role of an independent entrepreneur in the market segment entrusted to him: he purchases products from only one manufacturer at wholesale prices, and then sells them without changing the brand.

At the same time, be sure to take into account all the subtleties of the parent corporation’s marketing activities.

The work of a dealer has some parallels with politics.

The leadership of a particular region can make independent decisions within their region.

However, regardless of the views and desires of local politicians, decisions on global issues necessarily coincide with national ones.

Likewise, the dealer chooses his own ways of doing business, but his marketing policy is necessarily subordinate to the “parent” entrepreneurial person

In recent years, the number of dealers in Russia has decreased.

First of all, this is due to the increase in the dollar exchange rate. Currency fluctuations are steadily leading to an increase in purchase prices for imported products.

To remain a successful player in the market or open your own dealership, at the current moment of economic instability it is important to have certain qualities.

What qualities should an applicant for the role of a dealer have?

When submitting your resume to the human resources department of a potential job for a dealer position, you need to understand the key question: what do employers expect from applicants?

List of mandatory requirements for dealers:

Experience in business activities.

Hiring a newbie is too risky.

Moreover, if we are talking about reputable companies that require guarantees and the proper level of work performance from the very first days.

Communication skills and high level of activity.

A dealer is a very energy-intensive profession.

To perform his duties efficiently, the applicant must demonstrate the abilities of a “great speaker” in the process of negotiations with partners.

Also, the profession does not provide a clear work schedule.

Therefore, you must be ready to perform your duties at any time of the day or night.

Stress resistance.

One of the decisive factors in almost any job.

It’s not for nothing that applicants most often indicate this quality in their resumes in the “about themselves” column.

The work of a dealer will require even greater tolerance and self-control, because it is associated with constant emotional stress.

Special requirements related to the distinctive features of the product being sold.

At the same time, any peculiarities of doing business in the region where the future dealer operates are taken into account.

What could become such requirements?

The presence of an appropriate material base for placing goods, preparation of documentation for opening an LLC, decisions with sales points - all this can be taken into account by the employer.

Interest in potential employment.

This point seems self-evident.

However, it is just as important as the other factors listed above.

Enthusiasm sometimes plays a decisive role in solving difficult work-related situations.

If you think you meet all of these points, be happy for yourself!

You have every chance to become a successful dealer and develop both your business and promote your employer’s products.

How to choose the right business area?

In order to become a dealer, you must choose an employer company.

To do this, first of all, you need to determine the market segment that you want to represent.

When choosing a business area, you need to build on your personal experience and priority areas for your region.

There is another option: if you want to work with a specific company, you need to establish what its managers start from when expanding the geolocation of the business.

Let's look at the main potential goals:

Corporation Goals	What is required from the dealer?
The new representative office should be located in a region in which the company’s products have not previously been represented	Analysis of the regional sales market, competitors, demand for products sold. The dealer is obliged to take into account, first of all, the interests of the employer. If necessary, it is possible to move to another region, where organizing a business will lead to greater success.
Implement your marketing policy based on the dealership center	The dealer's initial task is to present the product in accordance with the initial marketing plan. The highest task is to adapt the marketing plan to the client base.
High sales	To achieve such a complex goal, it is necessary to carry out a number of activities. The dealer must ensure uninterrupted supply of goods to properly organized own points of sale. Distribution of products by partner networks will also have a positive effect on sales volume.
Cooperation on an ongoing basis	It is important for the employer to understand that you will not leave him the moment you manage to establish the business at the proper level. Successful dealership activities are based on long-term cooperation and constant support.

Taking into account the features and specificity of the goals of the “parent” organizations, you should be thoughtful about the choice of the business area and company you represent.

Only a clear understanding of your goals and the experience to implement them will make your work as a dealer a success, not a failure.

The third option for determining your “dealer path” is to analyze your own capabilities.

For example, a legal entity that has connections in the desired sales market, points of sale, and authority in the market can apply for opening a dealership of a world-class company.

If you don’t have such a solid “starter kit”, consider a more modest employer that offers support in the initial stages of business development.

How to become a dealer: 3 steps to the goal

STEP 1: Find an employing company

The first step to becoming a dealer is finding an employer.

In this process, it is worth starting from your location; it is also worth taking into account the regional characteristics of doing business.

Instructions for finding an employer:

Decide on your business area.

Use one of the three options discussed in the previous section.

Analyze the competition.

Once the industry has been determined, analyze the market in your region for the presence of large representations of other top companies from the chosen line of business.

For example, if you want to represent the automotive business sector, analyze the automobile market of your city (federal region).

Suppose the selected region is “deprived of attention” by the automobile brand “Audi”. So a potential employer has been identified!

Contact the company.

After determining the organization whose interests you intend to represent, you need to contact the personnel department.

In practice, this is done as follows: you find contacts of the nearest representative offices of the organization in your country, contact them, and clarify the details of cooperation.

The second stage is contacting directly the main office + providing project documentation for.

The final stage.

If the employing company shows interest in you, representatives of the main (management) office will ask you to attend a meeting of responsible employees.

The main task of the potential dealer is to confidently present his business plan at this meeting.

After analyzing the possible expansion of business in your region, a final decision will be made.

At the initial stage of interaction, the potential dealer, to a large extent, demonstrates the skills of a marketer (effectively presenting his program for the development of the “parent” business in the region).

The second stage involves real actions to implement plans.

STEP 2: Registering a business

At its core, dealership activity is entrepreneurship.

It is very simple to explain - the dealer organizes his own separate enterprise through which he operates.

That is, a dealer is an employee who organizes a “work office” for himself and sets the rules for internal work in it.

The “paper” component of the process is .

Another form (for example, individual entrepreneur) is unacceptable.

Only a legal entity may be allowed to perform the functions of a dealer.

The dealer receives the status of a legal entity by organizing his own enterprise.

In its focus, it must correspond to the company represented. To do this, of course, the dealer must coordinate each step with management.

This is the only way the employer will be aware of the process of registering a representative business and will be able to control it.

To regulate the process, a cooperation agreement is concluded, which includes:

• approval of product supply routes;
• implementation plan + deadlines;
• product promotion plan;
• volumes of product purchases;
• basic description of the cooperation scheme.

Example of a dealer agreement:

Registration of an LLC is carried out in three stages:

1. The first stage: organizing the composition of the founders and accepting the charter agreement + opening a current account in the bank.
2. The second stage: submitting an application with all the necessary amendments to the Federal Tax Service, which will register the organization for tax purposes in the Unified State Register of Legal Entities (register of legal entities).

Third stage: practical implementation.

This includes renting space, hiring employees, organizing the work process according to the employer’s requirements.

After concluding contracts and registering a legal entity, the dealer can begin selling goods on the market of the Russian Federation.

STEP 3: Sale of goods by a dealer

To ensure high-quality promotion of goods, the dealer can rely on the supplier.

The procedure for carrying out marketing campaigns is often described in the contract.

It is beneficial for every employer to help the dealer get comfortable with promoting products and properly organize the sales process.

At the first stages of supply and sales, the dealer can be assisted by a consultant who has more experience in relevant activities.

The dealer’s task, depending on the goals of the representative activity, may be:

• In work on the scheme of distribution of products through retail chains, i.e. direct participation of the dealer in negotiations with market representatives.
• In sales of goods through our own points of sale.
• In combined activities: selling goods through our own networks + organizing agreements with partners.

Choosing one of these interaction patterns is a key factor in determining your future responsibilities as a dealer.

Some more information about who a dealer is and how to become one in the video:

A dealer is a unique profession, a type of entrepreneurial activity that requires the “employee” to be fully dedicated and interested in his work.

Considering this as a springboard for making a smooth transition to independent entrepreneurship is not entirely the right decision.

Cooperation with a supplier as a dealer involves impeccable obedience to the statutory policies of the parent corporation, without any opportunity to realize one’s ambitions in full.

The path to success as a dealer is to be willing to represent someone else's product with the same care and dedication that you would use to produce your own.

Moreover, the dealer is an important person in any large corporation.

You will become part of a large team, feel support “behind your back”, but will also receive high demands on the quality of your work.

If you have no questions left, how to become a leader, but only more determination has increased, start acting right now!

Thanks to the support of his “big brother,” even a novice entrepreneur is able to conquer heights that seem unattainable at first glance.

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Do you want to work under a well-known brand, but don’t know how to become an official dealer? Below we will describe in detail what is needed for this and what criteria must be met. We will provide a list of documents and show you how to get started in a dealership without investment.

Dealer is...

A dealer is an official sales representative of a large company (vendor). He is issued a certificate allowing him to work under a specific mark or brand. He can purchase goods at wholesale prices directly from the manufacturer and sell them at retail.

The dealer's responsibilities include:

• Promotion of goods in the selected region.
• Fulfillment of sales plans set by the vendor.
• Providing clients or customers with detailed information about products and the manufacturing company.
• Convincing the target audience to choose products from a specific brand.
• Stay up to date with the latest vendor innovations.
• Establishing relationships with interested representatives from different fields of activity.

The responsibilities and benefits of a dealership will be discussed in detail below. But first you need to understand the main types of such activities.

What schemes do vendors use?

There are 3 main schemes.

1. Collaboration with one partner. The vendor relies on one major market player and relieves himself of a number of tasks that the dealer solves for him: promotion, retail sale of goods and attracting wholesale buyers.
2. Working with a network of partners. The vendor is building a partner network in several regions, creating healthy competition in the market for its members. But it is often precisely because of this that companies have to look for new dealers, since the old ones lose interest in them due to the lack of a clear policy or the inability to meet the target sales volumes.
3. Mixed work scheme. The vendor operates in a selected region with a large number of clients. And dealers work where the target audience is smaller. That is, for example, a company and its dealer do not operate in one city, unless the agreement provides otherwise.

Using such schemes, you can work in the securities market, retail trade, or cooperate with large companies: for example, automobile concerns or computer equipment manufacturers.

How to become a dealer: personal qualities of the candidate and selection criteria

Dealership is an attractive business, but with serious selection criteria. You need to clearly understand whether you meet them.

Personal qualities of the candidate

A person who decides to become a dealer must have at least a minimum set of personal qualities.

• Stress resistance. You need to be resistant to all irritants that may occur in your work: communicating with clients, resolving conflict situations, fulfilling vendor requirements and sales plans.
• Activity. Only through active actions can you earn good money. This concerns attracting the attention of the target audience to goods or services, business promotion, etc.
• Initiative. Vendors prefer to work with dealers who are ready to take the initiative into their own hands for the benefit of the common cause.
• Competitiveness. Ideally, a future dealer should understand how to competently differentiate from competitors in order to gain a larger share of the market.
• Determination. Without it, it is impossible to build a successful business.

If an entrepreneur has this set of qualities, then his chances of becoming a dealer are great. But that’s not all, as there are still criteria that must be met.

Selection criteria

A candidate for the role of dealer must be registered as an individual entrepreneur or LLC. An individual will not be able to become part of a large company or a world-famous brand.

Even before the interview, companies take a closer look at the candidates: whether they can withstand competition from other applicants, whether they have experience in the required field, in which region they are going to work, etc.

Attention is also paid to the candidate’s business plan and whether he has an established client base.

They also look at the company’s reputation, number of employees, number of years on the market, etc.

That is, you cannot simply register an individual entrepreneur and, without experience, come to a large or small company with an offer to become their dealer. You need to seriously prepare for this.

“Vendors give preference to those candidates who can represent them in a free region, show a competitive business plan and already have experience in the desired niche.”

Conditions to be met

• Register as an individual entrepreneur or LLC.
• Have financial stability and successful business experience.
• Have an impeccable reputation.
• Clearly understand the specifics of the chosen company’s niche.
• Have a unique business plan and ideas for effectively promoting products or goods.
• Possess the personal qualities listed above.
• Be ready to invest and have the means to do so.
• Be open to continuous growth, development and learning.
• Have the necessary technical base and premises for conducting activities: office, retail facility, warehouse, etc.

In some cases, for example, if you have a company, you will need a strong team: experienced and qualified employees.

Having met these nine conditions, the vendor is unlikely to refuse you the position of a dealer.

What documents need to be collected

1. Certificate of registration of individual entrepreneur or LLC and registration with the tax service.
2. Charter (if LLC).
3. Memorandum of association (if any).
4. A lease, sublease agreement or a document confirming the ownership of commercial real estate: office, warehouse, retail outlet, etc.
5. Passport and its copy.
6. Bank details.

If you plan to become a dealer of an automobile concern, you will need to obtain a permit to sell vehicles from the traffic police.

When collaborating with a sub-dealer, you will need a valid agreement with him.

All listed documents must be notarized if the vendor does not have an in-house lawyer.

Finding a vendor: where to look for him

There are two ways to find a suitable company.

Job search sites

There are many resources on the Internet for free resume posting. They are often monitored by companies looking for new dealers to expand their network or replace departed ones.

In your resume you need to describe in detail your experience in business, niche, mention the presence of a business plan and ideas for promoting goods and products. Be sure to indicate who you are: individual entrepreneur or LLC. Remember that if you are an individual you will still have to register as a legal entity. But you shouldn’t do this in advance, because there is no guarantee that someone will pay attention to you and offer to become a dealer.

Independent search

This is the most effective way. It consists of finding a suitable company and sending out a resume.

If you are engaged in trade, then you should choose a company that supplies one of the goods and invite management to become its official dealer.

How to become a dealer without investment

Dealership does not always require money. You can enter such a business without large investments. There are 3 work schemes for this.

1. Product for sale. First, the manufacturing company sends its products to the dealer, who sells them and only then gives the money to the vendor. This is the most profitable and popular scheme.
2. Product to order. The buyer orders the product, makes an advance payment, and the dealer sends the order to the vendor. The goods delivered from the vendor are transferred to the buyer, who makes the remaining payment. After this, the dealer sends the money to the manufacturing company and keeps his share of the markup.
3. Official representative. The vendor hires a dealer who offers price lists and product samples to the target audience. Income depends on the established remuneration.

The most profitable work schemes are the first and second. The third is more like hired work.

Advantages of dealership

Being a dealer has more advantages than starting your own business.

• You will start selling under a well-promoted brand, around which a loyal target audience has formed.
• There is no need to spend money on expensive advertising campaigns.
• You yourself choose the product or products that you will sell.
• There is no need to pay for training, because vendors regularly conduct free trainings and master classes for dealers. You will gain valuable knowledge that you can later implement in your own implementation.
• It becomes possible to offer products cheaper than analogues on the market.

7 secrets of successful dealership

In conclusion, we suggest you study and remember 7 main secrets that will help you become a successful dealer.

1. Always check the vendor before sending them your resume. The future success of the business depends on how well the company is chosen.
2. Choose an inexpensive, but high-quality product that is in demand among your target audience.
3. Collect and constantly expand your customer base. Use different marketing techniques.
4. Train and, if possible, attend events organized by the vendor.
5. Always win people over: look personable, be friendly, smile and don’t lead things to conflicts.
6. Appreciate regular customers and look for new ones. Offer them discounts and bonuses for their loyalty.
7. Be confident, assertive and clear in your interviews with new clients or partners. This also applies to the moment of first communication with the vendor.

Becoming an official dealer is not easy. You need to carefully prepare for this: study the company, come up with several original ideas for promoting the product. You need to be confident, purposeful, punctual and responsible. This is the only way to become a successful dealer who will be valued by the vendor.

Let's try to figure it out - who are dealers, what are they for, and what does it take to become one?

Almost every serious company in its development reaches the level where it is necessary to increase the volume of products produced and expand the geography of sales to increase profits. And it is at this stage that the search begins for a person who could promote the product of this company in a certain region of the country or abroad.

So, a dealer is a legal entity or individual who purchases the company’s products at wholesale prices and on special terms and sells them in small wholesale or retail. In other words, it is an intermediary between the manufacturer and the buyer or other intermediaries. Due to the fact that the dealer is the largest wholesale buyer, he has exclusive conditions for the purchase of goods, buying them at the lowest prices and with all kinds of discounts.

Such conditions are also beneficial for the product manufacturer, which, in addition to increasing volumes, also receives representation of its product in a new region, while shifting the solution of most organizational issues to an intermediary. In addition, when concluding an agreement, a clause is stipulated on the regularity of purchasing goods, thus relieving the manufacturer from searching for a market for its products.

If you are planning to open an individual entrepreneur, you should know what you will have to pay

Qualities required for a mediator.

Not every person is given the opportunity to reveal himself in the field of trading; for this you need to have certain qualities, without which you should not even start, otherwise you will simply waste your energy, time and money. You can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving your home on the official website http://myavon-company.ru<

To expect success, you must have the following qualities:

• — Stress resistance;
• - Determination;
• — Competitiveness;
• — Activity;
• — Initiative.

This set of qualities will allow you to achieve success in your business and grow professionally and financially.

Remember that you should simply radiate confidence - “that you are right.” Your task is to convince potential customers that the product you offer is the best and highest quality. If you are negotiating with a representative of stores or other retail chains, then try to make them believe that the products you provide will simply be swept off the shelves. You must be very convincing and have a thorough knowledge of the products you offer in order to persuade them to cooperate with you. Be prepared for the fact that there will be failures, this should not unsettle you, know that “your” client is waiting for you somewhere, you just need to find him. But if you don’t find it, then you can become a representative of one of the most popular cosmetics companies, Avon, and earn money without leaving home, on the official website http://myavon-company.ru

Required documents.

To qualify for a position as a company representative, you need a number of documents, because this is an official business that can bring in serious money.

As a rule, the supplier usually requires compliance with the following conditions for signing a cooperation contract:

• — You must be a legal entity.
• — Mediation agreement.
• — Presence of an office.
• — Availability of a certificate.

In order to enter into an agreement you will need the following documents:

• Passport details.
• Certificate of registration with government agencies.
• Certificate from the tax service.
• Bank details.
• Foundation agreement.
• Dealer Charter.

Permission to sell vehicles from the traffic police (if you decide to work in the automotive business).

You will have to have contracts and documents certified by a notary. And we already know our notary office

Premises rental agreement.

When you have collected all the documents, become an official representative of the company and have concluded all the necessary agreements, do not think that you will be left to the mercy of fate and you will have to cope with the difficulties that arise on your own. Your success as a dealer is an increase in profits for your partners, so they will provide you with support and every assistance.

First steps.

As soon as you have received an appointment in your region, you are faced with the question of what first steps to take in this business so as not only not to go bankrupt, but also to make a profit? First of all, monitor the market in the territory entrusted to you and find out how strong the interest in your product is and in what ways you can boost the level of its sales. Research your main competitors and how they operate.

Try to develop your own customer base and lure customers away from your competitors. Using the Internet, make a list of companies that may be interested in your product; before making an appointment, try to make as many inquiries as possible about your potential client. Based on the data received, choose a course of action during negotiations. The larger your customer base, the greater your profit will be, and money, as you know, is a fairly strong motivator.

What criteria are used to choose a dealer?

If you want to work with a large and serious company, you will have to withstand competition from other applicants. In order to have an advantage over them, you need to know what companies look for when choosing a dealer. First of all, this is your experience in this field; the region in which you live is of great importance.

If the company does not have offices in this region, they will be more willing to cooperate with you. You will also be given preference if you already have your own established client base. Much attention is also paid to the business plan you provide, your reputation, the availability of a technical base, qualified workers and the possibility of customer warranty service. So, the better you prepare, the better your chances of getting the job you want.

How much money needs to be invested.

Most people who want to try themselves as a dealer immediately have a question: how much money will I have to invest in this business? There is no definite answer to this question, because many factors influence this, and it all depends on the scheme you use. After all, you may be able to negotiate with the manufacturer to receive products for sale, in this case you will avoid large investments and pay the company after you sell the goods, but the price with this scheme will be slightly higher than if you paid immediately.

If you decide to pay for the goods immediately, then the size of your investment will depend on the type of goods and the volume of the batch you purchase. Don’t forget to take into account the costs of delivering goods, renting warehouse and office space, recruiting employees and legal and accounting support for your activities. A scheme often used is where the buyer makes a pre-order and makes an advance payment to the dealer. By the way, he, in turn, having received the money, pays for the goods to the manufacturer, and the amount remaining in addition to the prepayment is the profit that the intermediary received.

In general, if you do not have enough money, you will have to convince the manufacturer to meet you and choose the option in which you do not have to shell out money right away.

This type of activity has many pitfalls, but at the same time it is very interesting and very profitable. But only a competent approach and comprehensive analysis will allow you to achieve success, because only by overcoming difficulties can you get something worthwhile.

Perhaps after reading this article you will think about not spending your money on a dealership, but just on your favorite company.

Recently, the trade sector has begun to develop rapidly, so the profession of a sales representative has become one of the most sought-after specialties in the labor market. All companies that sell goods or provide services need such workers. In this article we will tell you how to become a sales representative and understand all the features of this profession.

Responsibilities of a sales representative

So, what kind of job is a sales representative? He acts as a kind of intermediary between a large supplier and retailers. A sales representative promotes his company’s products and works in its interests. The main goal is to develop the existing customer base and find new customers. The specialist accepts and processes applications, and also controls delivery times. In addition, the sales representative's responsibilities include tracking payment for goods.

Key qualities for successful work

In order to take up such a vacancy, you do not need to have a special education. It is enough to carefully study the range of products. In addition, the job responsibilities of a sales representative involve his interaction with the owners of retail outlets. It is advisable that the employee speaks foreign languages, since many foreign trading companies operate in our country.

You will also need minimal work experience to get hired. If you have decided that you want to become a sales representative, but have never worked in this field, look for a company that offers training for employees. Sociable, responsible people with impressive appearance usually achieve great success in this area of ​​activity.

Each employee is assigned a specific territory. To quickly go around all the retail outlets, you will need the ability to drive a car. Thanks to this, the specialist has more time to communicate with the owners of retail outlets.

During the work process, all sorts of unusual situations may arise. Therefore, before becoming a successful representative, you need to learn how to quickly solve any problems and make the right decisions.

Advantages and disadvantages of the profession

We figured out what the job of a sales representative is.

Let's determine its main advantages and disadvantages:

• Freedom of action. The specialist does not have to sit in the office, so he can independently adjust his work schedule;
• Good salary. The earnings of a trade representative largely depend on the efforts he puts in. If the plan is fulfilled, the reward will be quite high;
• Communication with people;
• Opportunity for self-improvement and career advancement.

But behind all these advantages there are also disadvantages. You need to be a driver, psychologist, accountant and sales consultant at the same time, because this is the only way to become a good sales representative. It's hard to say that this is an easy profession. To master it, you need to spend a lot of time.

Where can I work?

As mentioned above, such specialists are in demand in all companies. In addition, you can independently open a representative office in your city and offer consumers:

• Food;
• Household appliances;
• Auto parts;
• Construction materials;
• Services;
• Electronics and more.

Search for new buyers and partners

To understand what the job of a sales representative is, you need to understand all the features of this profession. Experts search for clients through personal communication. They visit various retail outlets and offer goods. In some cases, product samples may be sent by courier or by mail. At the same time, the trade representative must interest his interlocutor and describe to him all the advantages of cooperation. This could be low prices or the usefulness of the product.

Document management

Among the duties of a sales representative, the least favorite activity is manipulating documents. This kind of work takes up a lot of time that could be spent finding a good client.

The specialist must check the quality of the product, ensure its timely delivery and ensure that the client pays for the order. To avoid any problems, these steps must be documented. All papers are a source of important information that is necessary to track demand dynamics, prepare tax reports, and identify shortcomings in work.

In addition to paperwork, the job responsibilities of a sales representative include product promotion and analytical work.

Trade representative supervisor

Such specialists usually work in large companies, trade organizations and wholesale hypermarkets. They report to the commercial director.

Large wholesale organizations may employ more than a hundred representatives of this profession. Each of them is assigned to a specific territory and has its own sales plan. The responsibilities of a sales representative supervisor include monitoring the performance of subordinates. They must observe the work of employees and point out their mistakes.

Regional Representative

Many people who are looking for work are interested in how to become a company representative in their city? The best way to start your own business is to become a regional representative. At the expense of the main company, you will be able to accumulate your own start-up capital and gain invaluable experience. In addition, you will earn the trust of your partners, and this is a very important point.

Let's figure it out, who is the regional representative?

Such a specialist is a commercial agent of one or more companies. He sells their products in a certain territory and receives a commission for this.

Sales representative training

There are several options for organizing the work of regional representatives:

1. Commission plus rate. Finding such an offer is not so easy, since most employers only offer commissions. This is an ideal option to start working in this profession;
2. Commission. The advantage of this option is that the employee works freely. But despite this, he still must report to the main office. The main requirement that the employer puts forward is the fulfillment of the sales plan in a certain territory. The disadvantage of this method is that in the absence of sales, a person may work in vain. To reduce risk, you can enter into contracts with several companies;
3. Agent with own warehouse. Such an agreement is usually concluded with employees who have a good reputation. In this case, sales are conducted on behalf of the seller, which can significantly reduce delivery times. When trading expensive equipment, this does not matter much. Products from the warehouse can be sold wholesale and retail;
4. It is best to work as a regional representative in foreign companies that offer initial training.

1. Many people do not know what the job of a sales representative is, so they believe that in this profession you can earn a lot of money without much difficulty. But that's not true. Nowadays, we have to fight with competitors for every centimeter of shelf space at a retail outlet. Any delays in development lead to decreased sales;
2. Some people believe that trade representatives can work as long as they want. It is enough to quickly go around all the retail outlets and you can relax. An irresponsible attitude to work does not allow you to achieve good results, so with this approach you are unlikely to be able to hold on to this position for a long time;
3. The specialist's responsibilities include communicating with clients. You should know that 70% of retail outlet owners will cooperate with you. Such negative communication should not reflect on the business. Therefore, even if they don’t want to listen to you, smile and try to continue the conversation.

Conclusions

If you are young and full of energy, there are no obstacles in your way to achieve success in this prestigious profession. The average salary of a specialist is 40 thousand rubles. Such employees are required in almost every company, so the demand for them will only increase in the near future.