What does discount center mean? Discount is. Industry average return on assets and capital method
A discount center is a store. But not just any store, but a place where branded items are sold. Their difference from other things is that they simply went out of fashion, and those who understand it will never buy them again. And since branded stores follow fashion, they try to get rid of such unsold remains. As a rule, all this is brought to one place and is already sold here.
The discount center is a pretty decent-looking place. There are shelves, hangers, and even fitting rooms. In general, the store is just like a store. If it were not for one difference - you can buy a branded item here that has gone out of fashion for 2 times cheaper. Sometimes a discount center is located in a basement or semi-basement, and then things are simply piled up here.
A discount center is not a second-hand store. Nobody wore these things. They are brand new, with tags and even the old price and original packaging. But here, as in any other store, you can buy a real fake, because few of us can accurately determine by the quality of the seams whether this dress is real, or just a pathetic fake of a well-known brand.
Not only clothes and shoes that could not be sold in a regular company store are sent to the discount center, but also clothes with some defects. They can be either completely invisible or clearly visible, for example, broken locks or heels of boots covered in glue along the seams.
There is also such a thing as stock centers. Clothes from a variety of sources flock here. This includes customs confiscation, and unsold collections from last season in stores, and Chinese items. In addition, the owner of the stock center purchases things on his own. But this purchase is carried out from Chinese manufacturers, so branded clothing can be found here much less often.
You can distinguish a stock center from a discount center by what is sold there. Stock centers simultaneously sell clothing from different brands, both well-known and those we have never heard of. The price for such clothes is minimal. Sometimes you can find things with defects here, and sometimes jeans and dresses are brought here from the warehouses of decent stores and from good manufacturers. They were never on the shelves of the store itself, because they had already gone out of fashion. Discount sells only one brand of clothing, and it looks great here.
Stocks have only one advantage - low price. But the biggest disadvantage is the dubious manufacturer. And that means questionable quality. Discounts have had better luck. Clothes from fashion boutiques are brought here, and you are much less likely to come across a fake here. But discounts also have their downside - these clothes have long gone out of fashion. In addition, it is difficult to find your size here - discounts most often carry large-sized clothing.
Separately, it is worth noting the fact that shoes and clothing at discount stores are often sold not just old, but very old. These are clothes from the 2009 – 2010 collection. These clothes are not only out of fashion long ago, they are completely dilapidated. In addition, after numerous fittings and transfers, the clothes become very dirty.
Winter sales are in full swing now. Discounts in many stores reach 50%, but this is not the limit. A little later prices will drop even lower. In the meantime, let's talk about where it's better to shop - at these same sales or at discount centers, where, in fact, year-round sales of old collections are held. I will say right away that this article is relevant mainly for Russia, although I don’t think that the realities in Ukraine and other CIS countries are noticeably different from those in Russia.
How does a discount center differ from a stock center?
Discount center- this is a retail outlet (usually a rather large one) of a chain of stores. For example, Adidas, Puma, O'stin. The discount center of such a chain receives clothes that could not be sold in a regular store for about one year (less often one and a half, two or six months). It is logical to assume that these clothes (and shoes, of course) remained unclaimed even during sales in this store. In addition, clothes with defects, both invisible and visible to the naked eye, are often sent to the discount center. But, in any case, the origin of clothes and shoes is obvious.
Stock center- this is a retail outlet (also usually of a large area), where clothes come from a variety of sources; As a rule, these are dealer warehouses. In most cases, these are clothes that have not even reached retail stores; they go to the stock center directly from the warehouse of the manufacturer, dealer (intermediary), or chain of stores.
However, the stock center may also receive clothes from a specific store. Often, the stock center (more precisely, the owner company) also purchases clothing independently, usually from Chinese suppliers. There are also stock centers that sell so-called customs confiscated goods. As a rule, these are not entirely legally imported Chinese clothes by budding entrepreneurs.
It is worth saying that it is impossible to draw a clear distinction between stock centers and discount centers. It is difficult to determine the category of a store even by its name (a discount may turn out to be a waste and vice versa). But in terms of content, it’s almost always possible. Stock centers, as a rule, are multi-brand, and clothes (usually non-branded) are sold there at very low prices. Often it has defects of various sizes, but sometimes it looks very decent. It happens that some item goes out of fashion before it even reaches the store counter.
Typical examples of stock centers: “Family Name”, “Fashion Factory - discount center”.
Multi-brand and mono-brand discounts
Stock centers are usually multi-brand. Discounts can be both multi- and mono-brand. It is supplied to a mono-brand store (for example, Puma discount) from one chain of retail stores (Puma). In a multi-brand discount (for example, Rimanenze Dolci) it is supplied from several stores of the operator of a chain of brand stores (for example, Hugo Boss, Pal Zileri, Iceberg and some others boutiques belong to the operator Bosco di Ciliegi).
Multi-brand discounts (with extremely rare exceptions) offer truly original branded clothing. In multi-brand stocks, you can come across both fakes and “werewolf brands” (supposedly Italy, but in reality, say, Turkey).
Pros and cons of discounts
Stocks have, perhaps, only one advantage - low prices. The main disadvantage is the dubious origin of clothes and shoes and, as a result, their dubious quality. Discounts are better in this sense. Their obvious advantages: low prices, obvious origin of the clothes. Obvious disadvantages: the possibility of stumbling upon clothes with defects, the availability of clothes only from old collections, the presence of mainly large-sized clothes and shoes.
Now let's look at the pros and cons in more detail. Let's start with prices. Prices can be either really low or quite high. It all depends on the integrity of the discount operator. There are very good discount centers with really big discounts; There are also very mediocre ones, with small discounts. In general, many reviews about various stores (including discount stores) can be found on the website www.tulp.ru. I recommend it.
The obvious origin of clothing, of course, does not guarantee its ideal quality. But in most cases, if a defect is discovered, it can be returned (if this defect was not stated on the price tag or by the seller, and you did not sign a piece of paper indicating the presence of this defect). The clothes may seem slightly worn (they may have been tried on quite a few times).
It is also worth noting that sometimes clothes and shoes sold at discount stores are very old. In especially severe cases, you can stumble upon collections from 2005-2007. And this means not only that things could go out of fashion. This also means that they could simply become dilapidated. Clothes could be tried on at random and significantly stretched. She may be dirty. The shoes could have been stored incorrectly - near a battery, for example. And if it hasn’t been rubbed with cream yet, just tried on at random (without a horn), then the purchase risks turning into a simple waste of money.
Let's say, Italian leather shoes for 15 thousand (with a discount - 7 thousand) that have been in the store for a year, at a discount for another year and a half, of which six months are on the battery, tried on 18 times without a horn and never treated with cream or wax, are unlikely to serve you for many years. Most likely, after a few months you will understand that it would be better for you to buy shoes for this money in a regular store, even if they are not Italian. As a result, you will buy them (ordinary shoes), spending about ten thousand in total.
I’m talking about expensive brands here because such mistakes in the case of expensive shoes/clothing are much more offensive. Of course, if you bought shoes for a thousand rubles, they served you for six months, and you threw them away, you won’t be very upset. And what I’m all about is that when you see shoes from the brand you’ve been dreaming about at a price that’s acceptable to you, you shouldn’t rush to the checkout with them. You need to carefully examine them, ask the seller how old they are, and so on. And then make a decision.
Clothes, as I already noted, can also become worn out over a long period of time. This especially applies to clothes made of thin and delicate fabrics, for example, wool 160-250s. A simple example. At one discount center I take wool trousers (something around 130-160s) and hold them up to the light. And I see that they just shine through! At the same time, there are practically the same normal trousers hanging nearby, for the same price. So I repeat once again - clothes must be carefully inspected! When purchasing at a discount center, you should pay close attention to inspection.
Since I’m talking about trousers, I can’t resist talking about someone else’s experience that I read about on some forum. We bought branded trousers in Italy, in one of the outlets (in fact, multi-brand discount stocks). For a seemingly ridiculous price - 19 euros. They were enough for exactly one day, which ended very badly (the seam came apart). Then these trousers looked at the light and saw a kind of “mesh” into which thin wool had turned.
It must be said that discounts usually have a lot of large-sized items and a small number of small-sized items. In the case of men's sizes: clothes are usually from 50, special freedom for those with sizes 54-56; shirts - usually from 40, especially a lot - 43-44. I can’t say for sure about women’s sizes (for obvious reasons). However, clothes in small sizes are also found. And sometimes its range is quite wide. It depends on the store.
Naturally, discounts also sell things that do not have sizes (with rare exceptions) - accessories. Scarves, shawls, ties, bags, briefcases, wallets, purses and so on. At the same time, please keep in mind that belts, gloves and hats (for the most part) have sizes. The size chart for the same gloves is quite large.
Assortment. In discount stores you can usually find so-called basic things - rather boring and nondescript clothes, which, nevertheless, you cannot do without. These are gray and black jeans and trousers, blue shirts and so on. As a rule, a simple and uncomplicated design. It's worth going to a discount for such things.
The other side of the discount assortment is things that are bright, very original and sometimes extremely bold in design, which did not receive much recognition from buyers or were in fashion for a very limited time - say, one season. These are clothes for everyone. T-shirts in wild colors, green jeans with rhinestones and all that jazz. However, at discounts you can also find items of original and at the same time discreet design; elegant. You need to look for yourself (yourself).
Sales
Sales usually feature clothing (and shoes, of course) from relatively recent collections. Currently - mostly from 2012, although, of course, you can stumble upon some kind of antiquities - especially in expensive stores. Prices at sales are sometimes lower than at discount centers, and the selection at the beginning of the sale is very good. At the same time, a standard sale in Russia usually consists of three periods:
- Start(usually the first two weeks). Discounts 30% (sometimes 10-30%). The choice is great, there are many sizes.
- Middle(usually the next two weeks). Discounts 50% (sometimes 30-50%). The choice is already noticeably smaller. There are few small sizes.
- End(before the sale of the last item from the category of those that the store wants to get rid of). Discounts 70% (sometimes 50-70%). The choice is usually extremely narrow. There are very few sizes. The design of the remaining things is not for everybody.
Often the entire sale takes place “in one period” with discounts “up to 50-70%”. The duration of such a sale is usually about a month or slightly more.
I think you have already decided which sales period is best for you to purchase. If you are picky, selective and your clothing/shoe size is small, and you also don’t want to spend a lot of time on shopping, it is better to go shopping at the very beginning of sales. If you are willing to spend half a day shopping, you can go during the height of the sales. If it’s a whole day, you can do it at the end, when the discounts are the biggest.
Finally, if you have large sizes (from 50 for women and from 52 for men), then you can even find a suitable item quite quickly even during the final sales period. Well, it’s wise to buy “oversized” accessories at least in the middle of the sale.
It should be noted that “global”, large-scale sales occur only twice a year: in summer (late June - mid-August) and winter (late December - late February). But many stores also hold off-season sales - in spring and autumn (discounts of about 30%), and also organize various promotions. You can see a list of current sales and promotions that are happening in Russian clothing and footwear stores right now.
A little about the disadvantages of sales
Sales also have a number of disadvantages. The most important ones are the queues in the fitting rooms (the larger the discounts and the more popular the store), and the queues at the cash registers. Clothes scattered haphazardly, which sellers do not have time to pack. Constantly busy salespeople: you have to wait until they are free. In addition, the likelihood of stumbling upon an item with defects is higher than in normal times.
Finally, it is worth noting that some unscrupulous stores during the sales period do not provide real discounts of 50-70%, but virtual ones. The old price is sealed with a label with another, higher one (for example, it was 700 rubles, they stuck 1000). And on top of this label there is a sale label, sometimes with the proud inscription “50% discount” (but in fact, at the new price of 500 rubles, the discount is less than 30%). Some quick buyers try to get to the bottom of the real price by carefully peeling off the price tags.
Sales or discounts: which is better?
If you don’t need an item urgently, it’s better to wait for the “50% discount” sale. However, no one is stopping you from strolling through discount stores: maybe the item of your dreams is waiting for you in one of these stores. If you need some strictly defined item, and you also have a small size, then it is better to wait until the sales start (30% discount). Finally, if you need something urgently, then, naturally, you will have to go to a discount store (or to a regular store).
Now let me note the general patterns:
- During sales (closer to their end) the discounts are greater than at discounts
- Sales include items from newer collections
- During sales (especially at the beginning) there is more choice
- Sales usually feature newer items (made more recently)
- At the initial stage of sales there are more items of small sizes than at discounts
Finally, it is worth saying that many discount stores have independent sales in winter (January) and summer (July). And prices can drop to very low levels.
When purchasing items at discounts and sales, you need to pay special attention to their quality. Look to see if the item has any defects, if the seams are coming apart, if the fabric is frayed, and so on.
It is very important not to lose your head and not buy unnecessary things. For example, let’s say you buy five things on sale for, relatively speaking, 5,000 rubles (with an initial total price of 10,000 rubles). But you will actually only wear three, for 3,000 rubles (the old price is 6,000 rubles). Accordingly, you threw 2000 rubles down the drain, and the real savings on the purchase were not fifty percent, but less than twenty. Such arithmetic.
Finally, don't buy things that aren't your size. For example, there was only size 50 at a discount, and you have 48. And you decided to buy something that is, in general, too big for you. This is, of course, a bad decision. Of course, maybe the thing can be sutured. In general, it’s worth finding out if the store offers a clothing hemming service. Some discount stores (and brick-and-mortar stores) offer free tailor/tailor services. In my opinion, it’s a sin to miss the opportunity to use them and adjust clothes to your figure and height.
Happy shopping!
Stock stores and discount centers have firmly entered our lives and have become a popular place of pilgrimage for shopaholics who want to purchase items from the previous collection at reasonable prices. They do not need to think about the reasons for global discounts that apply to goods offered for sale in a store or discount center. After all, often comfortable and practical clothes or shoes tend to remain fashionable for several seasons.
Let's look at what a discount is and what it is used with. Discount (literally translated from English as "discount" - "discount") has several meanings. Various economic reference books will answer the question of what a discount is, but we will not dwell in detail on each value, but will give a brief overview.
So, a discount is the difference in the price of a purchased security relative to it. In banking, a discount is an interest deduction for early repayment of a loan or another banking transaction involving the calculation of interest. In trade due to prolonged delivery times, non-compliance with the declared quality of the product, or any other seasonal discount.
Discounting has become widespread in modern life, because it is a convenient tool for increasing sales and helping to attract customers.
You can understand what a discount is using a simple example. Let’s say that the manufacturer has a quantity of goods left in its warehouse that was not selected by the distributors. Then, taking into account that the product may remain in the warehouse due to out-of-season or irrelevance due to a change in the collection, the manufacturer throws the product away through a discount center, discounting it, offering it to customers at a significant discount.
The most common discount centers offer clothing, shoes, children's and sports goods. Less represented on the market are stores selling discounted household appliances and electronics.
A striking example of the use of a discount sales system is the Nike discount center. These stores always sell high-quality branded goods from past collections, which allows many sports fans to use this brand, and Nike thus gets rid of products that are stuck in warehouses. The network has representative offices in many cities, as well as its own websites and online stores, where you can also order the selected product. This makes Nike products available to a wide range of consumers, which only helps to popularize the brand.
Reasons for appearance in Russia
In Russia, the need for stock stores appeared after the August 1998 crisis. There was a huge amount of unsold stock. Affected:
- foreign manufacturers of expensive clothing supplying them to Russian partners;
- Russian manufacturers;
- retail trade structures: the “middle class” (their main buyers) - disappeared;
- wholesale companies.
In addition, a large amount of goods ended up with those structures that gave money as collateral for goods that were in circulation or in warehouses. When the crisis occurred and the borrowers did not fulfill their obligations, the banks were left without money, but with huge quantities of confiscated goods.
In the West, the “stock trading” format has been in effect for quite a long time; the only problem was to transfer this practice to Russia.
Stock Sources
Types of stock trading
Mono-brand - stores that sell the remaining collections of one specific company. Such stores may have the same name as the main company, but with the prefix “discount”. They may also have their own separate name. In the clothing market, discount centers most often exist under the original name of the company, but are geographically located in areas where it is unlikely that consumers will appear who purchase branded goods without discounts in main stores. For example, Adidas, Reebok, Nike have their own discounts. Multi-brand stores purchase goods from different manufacturers and different brands for sale. Quite often this is a so-called no name product made in China. Currently, there is a tendency towards the emergence of stock stores, where the remains of luxury goods are sold.
Sources
Wikimedia Foundation. 2010.
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