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Car services: detailed review and useful tips. What services can be provided to the population in the city? Everything you need for work

The service sector is one of the most profitable areas of business activity. Many business ideas related to this area do not require large investments and are therefore accessible to any person who wants to start their own business. In this article we will discuss what services can be provided to the population in order to make a decent profit from it.

Outsourcing

Recently, many enterprises and companies have been outsourcing some of their non-essential functions. Organizations that provide outsourcing services have specialists on their staff who quickly and efficiently perform any work.

The most popular services in this area:

Personnel management;
Accounting;
Advertising;
Security;
Legal support;
Logistics;
Service staff.

Before that, it is necessary to assess the level of competition and approximately calculate the number of possible customers. Using your findings, develop a go-to-market strategy and get to work. Effective advertising and a professional approach to business are the main components of the success of such an enterprise.

Flower delivery

Are you thinking about what services can be provided to the population in the city? Recently, the flower delivery service has become very popular. This line of activity allows you to build a fairly profitable, fast-growing business in a short time.

If you decide to start providing flower delivery services to the population, at first, in order to save money, you can do this business at home.

Everything you need for work:

Computer;
Telephone with answering machine;
Stationery.

In addition, you need to purchase a camera in order to take pictures of various bouquets and present them to clients. It is most profitable to open such a business in the field of services to the public in the city, since in a small locality it will not bring a decent profit. When business begins to flourish, you can create your own online flower store and hire an experienced florist.

Courier service

If you are attracted to service industries that provide services to the public, you should think about how to open a courier delivery service. In order to start such a business, you do not need special knowledge, expensive equipment or large investments. This business idea of services for the public is the best solution for beginning businessmen.

Any enterprise requires state registration, therefore, before doing so, you need to register as an individual entrepreneur and register with the tax office. If you can’t afford to rent office space, you can initially take orders from home. The most important thing is to earn a good reputation at the formation stage. If you manage to develop your own client base, such a business will bring a stable profit. A courier delivery service is one of the simplest business ideas in the field of services to the public.

Apartment and office moving

Many citizens who want to provide business services to the population refuse such an idea because they believe that a large start-up capital is needed for its implementation. But they are mistaken. Of course, in order to open a spa salon or a fashion boutique, you will need large investments. But there are also types of services provided to the population that allow you to earn good money without large investments. These include organizing office and apartment moves. If you don't have your own car, it doesn't matter. The truck can be rented. Another option is cooperation with a freight forwarding company, which, if necessary, will provide the necessary transport.

In order to attract customers, place advertisements on the Internet and in the media. The profitability of this business largely depends on the number of orders and the quality of services provided to the population. Small companies that organize relocations receive up to 8 million rubles in annual income. Such a business is characterized by high profitability and broad development prospects.

Consulting company

According to experts, providing services to the public as a business is a very profitable and, at the same time, low-cost business. If you can't find a suitable idea, look into the consulting industry. Many people have some useful knowledge or skills, most of which remain unused. But you can earn good money from this.

Nowadays, anyone, regardless of education and age, can become a successful independent consultant and earn a decent profit from it. For example, if you are good with software and computers, you can turn your knowledge into a source of additional income that will bring in a stable income.

Before that, you can work for some time as an employee. Thanks to this, you will be able to study all business processes from the inside and determine the main priorities for the development of your own business.

Apartment renovation

Despite the huge competition, the demand for apartment renovation services is constantly growing, so newcomers can easily find their niche in this market. This is one of the most profitable paid services provided to the population. It is best to start such a business in a big city, where you can get the required number of orders.

To open a small business providing apartment renovation services to the public, you do not need to be an electrician, painter or plasterer. Many entrepreneurs start such a business without any education. The most important thing is a competent business plan for providing services to the population in this area. Once you have developed a strategy, you can start practicing.

To work, you will need special tools and equipment, as well as a car in which you can transport workers from one site to another. In addition, you need to allocate a small amount to attract customers. It is better to entrust this matter to experienced professionals who can provide inexpensive, but at the same time effective advertising for your business.

Cosmetology salon

For many women, visiting a cosmetology salon has become a habitual procedure. In addition, recently this service is often used by men who take care of their appearance. If you want to open your own business, then new services to the public in the field of beauty can be a great start for you to start your entrepreneurial activity.

Before that, you need to draw up a competent business plan. According to preliminary calculations, you will need approximately 100 thousand rubles to start. On average, a cosmetology salon brings in 14-15 thousand rubles a month, respectively, the initial investment will pay off in 9-12 months.

Cleaning

Let's figure out what services are profitable to provide to the population? The biggest profits come from businesses that do not require large financial investments. Among these types of business activities, I would like to highlight cleaning. If you want to start providing services to the population during a crisis, a business idea for cleaning apartments and offices is perfect for these purposes.

Before opening a cleaning company, you need to carefully prepare, draw up a competent business plan and calculate the payback period. This will allow you to avoid unnecessary expenses. In addition, you need to decide what rooms you want to clean and how often you are going to do it. It is most profitable to conclude cooperation agreements with several companies for cleaning office premises. In this case, you can count on a constant income. If you strictly follow all the rules for providing services to the public, any business in this market segment will flourish and, accordingly, bring good profits.

Mobile phone recharge

Residents of rural areas are often interested in what services can be provided to the population in the village? Nowadays, the vending business is developing rapidly. Vending machines and payment terminals can be found in any major city on almost every corner. There are no such machines in the villages, so many villagers sometimes have problems even recharging their mobile phones.

This is the simplest and most easily implemented business idea providing services to the population in a small town. All that is needed for this is to install a couple of payment terminals in several localities and provide their maintenance.

Fitness center

In our country, the demand for health services significantly exceeds the supply. If you decide to start providing services to the public during the 2018 crisis, business ideas related to this area will bring excellent profits.

Before entering this or any other health establishment, thoroughly research the market and assess the level of competition. Some aspiring entrepreneurs open a business in social services to the population. These could be children's sports schools or health resorts. In this case, newcomers can count on full support from the state. In this matter, you should enlist the support of professionals who will help you achieve success in this matter.

Travel agency

Tourism is a highly competitive industry. If you decide to open a business in this market segment, you need to immediately prepare for the fact that you will have to work hard, otherwise you will not be able to make a decent profit.

I would like to note that the business of providing services to the public is quite complex and labor-intensive, but it does not require large financial investments. You can open a travel agency at home. To do this, it is enough to have a phone and a computer with Internet access. But in this case, you will not be able to attract many clients and, accordingly, receive a good income. Therefore, before doing so, calculate all the expenses that will be needed to organize such a business, and try to find the necessary amount for renting office space, advertising and purchasing office equipment.

The profit of a travel agency consists of the commissions you receive for selling travel packages. The monthly income of a small company during the season can be several thousand dollars. If you don’t know anything about tourism, you can open a franchise agency. In this case, you can count on the full support of a famous brand.

Conclusions

A business based on services provided to the public cannot be called labor-intensive. The most important thing is to choose the right direction of activity and confidently move towards your goal. A competent approach and self-confidence will definitely lead you to success.

The service sector is a broad area for business. To correctly determine a profitable niche, it is necessary to analyze key market indicators. According to the State Statistical Service and other official sources, the most in-demand services are those that are in high demand and consumed in the largest volumes in percentage and value terms.

Analysis of the paid services market

According to Rosstat, in April 2016, paid services worth 679.6 billion rubles were provided to the population of the Russian Federation, in January-April 2016. - by 2668.4 billion rubles. The share of expenses for their payment in consumer expenditures of the population in April 2016. Amounted to 22.1%, which is 0.6% lower than in April 2015.

Comparison of data in percentage and in kind (monetary terms) allows us to identify the most popular and profitable services from the point of view of making a profit.

Table 1 Volume of paid services to the population

	billion rubles	January-April 2016 as a percentage of January-April 2015
Paid services total
including:
transport

housing
hotel
utilities
culture
tourist
physical education and sports
medical
health resorts
veterinary
educational

Price index is not calculated

Source: Federal State Statistics Service

In monetary terms, the leaders are (in descending order): utilities, transport, communications, household, medical, educational, housing.

Current business model: Opening a company for renting handymen, income 1.7 million rubles. per year.

Positive growth dynamics (in descending order) for the period under review have: hotel, physical education and sports, culture, housing, transport, medical.

Thus, transport, housing and medical services are in greatest demand judging by the volume of provision during the reporting period, have positive growth dynamics and lead in monetary terms.

We do not consider communications and utilities as profitable areas for business because they are provided to the population by specialized organizations, companies and enterprises.

And household ones, as one of the most popular types, judging by the volume of funds received for their provision during the reporting period, we will consider in detail in order to identify those that are in greatest demand.

As a result of analyzing data from the Federal State Statistics Service on household services, we get the following picture. In value terms, the leaders are the maintenance and repair of vehicles, machinery and equipment (RUB 22,757.8 million); repair and construction of housing (RUB 18,532.0 million).

Thus, educational services remain; we will consider the demand for them in the context of preschool institutions.

Preschool education services: opening a private kindergarten

As can be seen in Table 2, the number of preschool education organizations at the end of 2015 decreased by 0.9 thousand.

And the number of pupils, according to Rosstat at the end of 2015, on the contrary, increased to 7160 thousand from 6813.6 thousand registered at the end of 2014. In addition, the number of new buildings significantly exceeds the number of kindergartens capable of serving them.

This is what the economy of the private kindergarten “Interesting Kindergarten” in Mitino looks like in numbers:

Rice. 1. Economics of the “Interesting kindergarten”.
Source: RBC according to company data

Thus, the initial investment in opening a private kindergarten, including renovation of the premises, rental deposit, purchase of equipment, expenses in the first year of operation before reaching self-sufficiency amounted to 15 million rubles. Monthly expenses in the course of operating activities amount to 2 million 950 thousand rubles, this includes: rent, wages, utilities, food, training materials, advertising and marketing. Revenue 3 million 650 thousand rubles, profit before taxes 700 thousand rubles, simplified tax system 15% “Income minus expenses” - 105 thousand rubles, net profit 595 thousand rubles. The actual payback period is 21 months, the planned payback period is 36 months.

Private medical center services

In 2015, the Russian healthcare system, due to the reforms carried out over the past few years, was faced with a completely natural result of the development of the industry. According to a study by the Higher School of Economics, 80% of Russians cannot count on free medical care that meets their needs from the state.

The result of the reforms was: a decrease in the quality and availability of free services, a global reduction in healthcare costs, a decrease in hospital beds by 9.3% on average across the country, a decrease in the number of doctors by 2.2%, and paramedical staff by 2.8%.

Thus, the paid medical services industry is also attractive for investment due to the fact that the state regulates the procedure for including private clinics in the compulsory health insurance (CHI) system. Opening a private medical center is a profitable and in-demand business line.

In 2015, non-state medical clinics under compulsory medical insurance provided services worth more than 1.2 billion rubles.

According to the general director of the Association of Private Clinics of St. Petersburg, Alexander Solonin, the most popular areas of the industry are gynecology, therapy and dentistry.

Online advertising business

The Russian media industry has been changing its direction over the past few years. Thus, according to the Expert publishing house for 2015, the television advertising market fell by 24% compared to 2014 to 1.7 billion rubles, the radio advertising market decreased by 32% to $189 million.

On the contrary, online advertising has positive dynamics: the average annual growth rate was 16.2%. According to PwC's forecast, already in 2016, online advertising will leave television advertising behind, reaching $2.12 billion and becoming the new leader in the Russian media market. The main pillar here is contextual advertising - this is exactly the type of advertising that business owners are willing to spend money on during a crisis.

Let's look at how the contextual advertising management business works using the example of the K50 platform, created by young entrepreneurs Stanislav Branovitsky, Ivan Krasnikov, Georgy Ternovsky. This is what the contextual advertising market looks like using the example of the K50 company in numbers:

investments in K50 amounted to $0.8 million;
K50 turnover in April 2015 - 210 million rubles;
K50’s revenue in April 2015 was 2.1 million rubles;
K50 service offers 4 products;
2500 registrations in K50 services;
450 active clients use K50 products.

Transport services

According to the Institute of Economics and Transport Development (IEDT), the role of motor transport in the cargo turnover of the Russian Federation has a pronounced growth dynamics. Expert calculations indicate that by 2030, in the total volume of freight turnover in the country, the role of railway transport will fall from 87% to 83%, and road transport will increase from 9% to 11%. The volumes of cargo transportation show the same trends: 20% and 15% for railways and 78% and 83% for road transport. Opening a transport company is a promising line of business.

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Your own enterprise is not just an opportunity to work exclusively for yourself, it is a chance to realize your personal entrepreneurial potential, gain control over your own time and your financial security. The hardest part is always the planning stage, because it will determine whether you will be able to succeed in your chosen field. Only a few at the start of their business know exactly what they want to do. For everyone else, we offer a list of business areas that will help you decide on the direction. It would also be useful to have an extensive one, in which you can easily choose and buy the option you like.

How to choose your niche correctly

The field of work you choose should not only bring profit, it should allow you to realize yourself, constantly showing your competitors exactly how you differ from them, why the consumer should choose you. Thus, the choice of development direction should be based on the following principles:

you should enjoy your chosen activity;
the result of your activities should be in demand and useful for the consumer;
your work must be profitable, in other words, generate income.

Based on this, it becomes clear that opening your own enterprise is preceded by a certain preparatory stage, which includes:

creating a list of your interests and clients for whom they can be targeted;
market analysis from the consumer's point of view;
assessment of the chosen niche from various positions;
searching for funds to start.

Thus, the choice of business should depend not only on your personal preferences, but also on consumer demand, the ability to implement it in the locality in which you are located, as well as on the availability of financial resources for the successful launch of the project.

Which area to choose

If we talk about the classification of areas of activity as a whole, then the entire business can be divided into 5 large groups:

production;
commerce;
finance;
consulting;
services.

It goes without saying that the classification does not end there. Each of these categories includes a wide variety of types of entrepreneurship. For the purpose of systematization, government agencies even created a whole list of types of economic activities, which gives each of them a special code, which facilitates the process of accounting for established enterprises.

So, let's look at all areas in sections:

The list of business sectors that we have given can be expanded through a more detailed classification. You can view the full list of activities here.

It goes without saying that the industry you choose should correspond to personal preferences and existing knowledge, but in any case you will have to start with a business plan, for example, you can view and. Moreover, each of them has a number of its own advantages. For example, the service sector is different:

small investments;
ease of control;
the possibility of providing additional services;
no need to invest large amounts of money in advertising and promotion, since this area often develops thanks to word of mouth.

The production sector is more complex and costly even at the initial stage. Usually it is associated with the purchase of expensive equipment and the rental of large premises. But those who decide to succeed in this particular direction can enlist the support of the state, since this particular business is now a priority in Russia. In any case, whatever the chosen niche, it must be in demand and also benefit society. Only then will your work be rewarded with good profits.

The service is the result of direct interaction between two subjects: the customer (consumer) and the performer. It is also recognized as the result of the latter’s own activities, aimed at satisfying certain needs. In Russia, there are several options for classifying useful activities. Let us consider further what types of services exist today.

General classification

Human activity is embodied in specific goods or exists as a beneficial effect of his work. According to these criteria, tangible and intangible types of services are distinguished. For example, a tailor sews clothes. The transformation of material into a particular object acts as a service to this person. His activity, therefore, is material, since it is embodied in a specific product - clothing.

One of the most important features of services that exist today is considered to be a beneficial effect for the consumer. At the same time, both living labor and work embodied in a specific product have such an effect. This, in fact, determines the fundamental purpose of the entire service sector. It, in particular, consists of creating comfortable conditions for people during recreation, in transport, in a public or other place. The beneficial effect of an activity is a set of service properties that are aimed directly at satisfying certain human needs.

Economic types

In modern conditions, there are non-market and market types of services. The latter are available for a fee. Prices for such activities are set so that the performer can not only cover the costs incurred, but also receive income. Market types of services are thus equated to products and act as the object of a transaction. Non-market activities are carried out free of charge. Typically, they are socially oriented. Their financing is carried out from the budget or funds from public organizations (trade unions, parties and others). The consumers of such services are either households or society as a whole.

Important point

It should be noted that almost all existing types of services can be provided either for a fee (in whole or in part) or free of charge. Exceptions include the activities of government bodies (including law enforcement and defense institutions), charitable organizations and churches. The services of these entities are always provided free of charge. Today, in accordance with the recommendation of the UN Statistical Commission, any activity that is offered at an economically significant cost is recognized as paid.

Market types

In the modern economic system, much attention is paid to statistical analysis and forecasting. For the most successful implementation of this activity, it is necessary to carry out correct market segmentation. When solving this problem, it is advisable to use the following classification of paid useful activities of people:

Purchasing power

The most important factor that needs to be taken into account in the process of studying paid useful activities in Russia is the distribution of the population by average per capita income. The volume and structure of expenses for paid services directly depends on its size (other things being equal). According to statistics, low-income citizens refuse groups 5, 6 and 7. Moreover, due to the lack of necessary funds, they cannot allow full use of the proposals of categories 1-4. Thus, unable to pay for utilities, for example, the population accumulates debts.

Features of market segmentation

In theory, every citizen of the country has the opportunity to purchase any service from the first to the seventh group. In this regard, the entire population of the country can be considered as a set of clients that are subject to segmentation. But this procedure cannot be carried out across the entire market as a whole. It should be carried out for each group separately. In this case, the size of the segments will differ in one case or another. For example, the housing market lacks owner-occupied properties. Therefore, segmentation is carried out among users of rented space, for which citizens pay rent, and rented premises. The market for paid housing maintenance must be distinguished from the private real estate sector, where purchases and sales are made. The latter operates according to different laws of trade turnover.

Paid transport services do not apply to some categories of citizens. These include, in particular, those who have the right to free travel (disabled people, pensioners, police officers and others). The international tourism sector primarily attracts high-income populations. Its part constitutes less than 10% of the total number of citizens of the country.

Significance and mass appeal

The most important today are:

Household services.
Passenger transportation.
Connection.
Maintenance of children in preschool and school institutions.
Medical services.
Health improvement and sanatorium-resort treatment.
Sports and physical culture.
Legal services.
Financial services.
Tourist and excursion sphere.
Scientific field.

In the above list, services are arranged in descending order of priority for the population. This indicates that the first two groups have less elasticity from the size of the purchasing power of citizens.

Household sphere

In each group, consumers are offered a certain assortment. Household services include:

Individual tailoring and repair of clothes and shoes.
Funeral services.
Repair of household appliances, radio-electronic equipment.
Knitting and sewing of knitwear.
Manufacturing and repair of jewelry and others.

Description

For each group, a certain characteristic is provided by which the consumer evaluates its importance:

The housing and communal services sector involves the provision of services for the repair of equipment and residential premises, the allocation of hired and rented space. This category also includes the cost of gas, electricity, heating, sewerage, water and other things.
Housing services. They include the direct receipt of rented space, for which citizens pay rent.
Communal sphere. It involves the supply of gas, electricity, heat, telephone, water, sanitary cleaning and so on.
The household sector includes a fairly wide range of activities - from repairing and sewing shoes and clothing to photo studios and rental shops.
Passenger transportation involves the use of urban, intercity, and international transport to move people and luggage. They also include related activities of certain institutions: ticket sales at ticket offices, rest rooms at train stations, etc.
The provision of cultural services is carried out by theaters, cinema halls, libraries, philharmonic societies, clubs and so on.
Preschool institutions include nurseries, children's homes, and kindergartens.
Paid educational and medical services involve the activities of private clinics and educational institutions, tutoring, etc.
The tourism and excursion sector offers reception and support for foreign and Russian tourists, including preparation of the necessary documentation, accommodation, meals, business and entertainment programs.
Financial organizations carry out both free and paid useful activities. The first includes opening and maintaining an account, deposits, the second includes currency exchange, storage of valuables, rental of safes, etc.
Legal services are provided by security companies, notaries, lawyers and others.

Market stability

The scope of some services, for example, household services, depends on the level of priority of certain types of services. Market stability is noted among technically complex activities that are almost impossible to carry out at home (repairing a bus, bulky equipment, etc.). The market for services that can be provided at home is subject to great fluctuations. These include, for example, shoe and clothing repair, hairdressers, and laundries.

Intangible activities

It acts as a special object of statistical research. When making calculations, the following services are included in the category of paid intangible activities:

Household character.
Transport and communications.
Preschool institutions.
Sports and physical education associations.
Legal companies.
Insurance, financial firms, etc.

Currently, the Russian Federation has a Service Classifier approved on January 1, 1994.

Government services

They are included in a separate category. This activity is carried out at the request of applicants within the framework of the powers established by regulations of the Russian Federation and constituent entities for the relevant structures. Government services are provided by:

Government of Russia.
Extra-budgetary fund.
Executive structures of the regions of the Russian Federation.

This activity is carried out in accordance with the functions that are defined for these entities in the Constitution of the country, federal and regional laws.

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