Sociate is an advertising exchange on the social network VKontakte. Instagram advertising exchanges Why are advertising exchanges useful?
You will learn why they exist and how to use them.
Advertising exchange - what is it?
Advertising exchanges are sites that bring together community or account owners who are willing to provide space to place your advertisements.
Some exchanges work with only one social network, and some with many.
Exchanges are created with the goal of providing a large user base and creating comfortable and transparent conditions for making advertising transactions. Since any advertising exchange is an intermediary, it takes a certain percentage of the transaction.
Beware of unreliable exchanges that hide commission information.
How are advertising exchanges useful?
Using exchange databases, you will spend significantly less time than searching on your own. Additionally, you will be able to find out general statistics and data about the audience of a community or account - information that is not publicly available.
Finding a suitable platform on the stock exchange is quite simple. You will need:
- Go to the exchange website
- Create (or repost from your page or community)
- Set the category or word you need in the search
- Select the appropriate option
- Click the “place” button
- Select time and date
In addition to the advantages described above, you don’t have to negotiate long hours with community owners and monitor whether your advertisement has been posted or not. Money will be debited only if placed. This is automatically tracked.
Popular exchanges
At the moment, there are two large exchanges that work with the most popular social networks and have proven themselves well.
1. Sociate
An exchange with a large selection of platforms (Instagram, VK, Telegram, Odnoklassniki). Wide range of placement filtering options. You can exclude owners who take a long time to respond to applications or look only for new communities.
Sociate provides a detailed report on the placement results. Statistics cover likes, reposts and comments, socio-demographic data of the audience, CPM, link clicks and screenshots of placements.
Payment is made via WebMoney, Yandex.Money, Qiwi, Robokassa. Legal entities can use non-cash payments after concluding an agreement.
2. Plibber
The advantage of Plibber is placement in Facebook communities (unlike Sociate) and (or influencers). The same large number of filter combinations and payment methods. The exchange allows you to publish posts with external and internal links without errors (again, unlike Sociate). 
To summarize, we can say that an advertising exchange is a mutually beneficial exchange between the advertiser and the owner of the site. Since for the first one this is both a huge time saving and reliability. And for the second, it is a constant flow of clients, live statistics and a guarantee of payment.
01.02.2017 | 18:20
Greetings! Today we continue the topic of Internet marketing and proper promotion their projects. In previous articles, I said that the most promising way to promote goods, services and any other things is SMM promotion. It is advertising on social networks that can give the maximum return and attract the maximum number of users to your projects. Just think about it, VKontakte alone managed to gather an audience of 80 million people, and this number is growing daily. Since we have a sufficient flow of people, all that remains is to attract them to our trading pages and platforms. How to do this? Of course, with the help advertising! Since today we have the opportunity to use specialized services to promote our websites, blogs, online stores and groups on social networks, finding a successful and effective place for promotion is much easier. The VKontakte advertising exchange alone is ready to find you the most suitable places to place your ads and attract new traffic to your projects. Today we will talk about how this structure works and how to use its services.
A short tour of the VKontakte exchange
First of all, let's find out what is an advertising exchange, because it is unlikely that it has anything in common with the currency or stock exchanges, where brokers shout something every now and then, constantly sell and buy, periodically waving a pile of papers.
In the case of the VKontakte exchange, we work with a regular website where we can place our advertisements in VK public pages, offer our own group as a platform for promotion, compare prices for ads in different communities, and evaluate the coverage of advertising posts. The main task of the VKontakte exchange is to balancing the advertising market.
Remember how quite recently the prices for advertising posts in different groups were not burdened with anything, were not limited or regulated. The emergence of the exchange made it possible to calm down this chaos, bring advertising prices to a weighted average and, thereby, help advertisers plan their budget, calculate the return on investment and their effectiveness. In my opinion, with the advent of the exchange, the advertising market began to develop much faster. Analyzing the work of the exchange, we can note the following: dignity:
- Price balancing for the publication of advertisements
- The ability to conduct a comparative analysis of several sites, getting statistics
- Automation of monitoring the presence of advertisements on the sites. Guaranteed fulfillment of transaction terms
In general, the VKontakte PR exchange can be safely considered the main method of SMM promotion and a guarantor of the development of the advertising industry as such.
The main ways to place your advertising on VK
Since many social media users are looking for options today, the question competent and efficient project promotion is more pressing than ever. In this regard, it seems to me that it makes sense to talk about the main working methods of promotion on social networks.
Official exchange operating instructions
So, this information will be interesting and useful to those who are concerned about how to make money from a VKontakte group. For quite a long time, community administrators and advertisers have been patiently waiting for the VKontakte group exchange to appear. Since today we no longer need to repeat the experience of the world famous Hachiko, let's figure it out, what does the exchange look like and how does it work?.
As the owner of a large public or community, you have the opportunity to make good money from advertising. To do this, you need to list your group on the exchange and invite other users to place advertising posts on your site. Those of you who have no idea how to get on the exchange can take advantage of quite simple and straightforward instructions to connect the community to the promotion service:
Post cost calculation
You need to understand how much advertising in VK groups actually costs, because if the price of posting a post is too high, users simply will not use the services of your site. The VKontakte commission is almost 48% of the price you set at the start. That is, total cost your post for the customer will be:
(The price you specified / (100 – 20 (commission amount))) * 100 * 1.18 (VAT) = price*1,475
Once again I draw your attention: social network commission is 47.5% from the cost of placement specified by the group administrator. Thus, it turns out that the cost of the post for the customer is simply gigantic.
Rules for posting and displaying posts
If you are interested in how to order advertising for your project through the VK exchange, then you need to know about rules for placing advertising posts. In accordance with these rules, by analogy with the purchase of advertising under informal agreements with group administrators directly, advertising is assigned to the top of the public for exactly one hour, and after that it stays in the feed for a day. It is physically impossible to circumvent this rule and break it.
Remember that in the " Advertising Exchange"you should indicate the topic of the community, in which you would like to place your advertising post. There you can write comments to advertisers. The text will be available to everyone in the list of advertising platforms.
In one day you can post up to 5 advertising posts, but no more. You will find more detailed information about the rules of interaction with the exchange follow the link .
What do you need to know when starting to work with the stock exchange?
Those who are interested in promoting a VKontakte group on their own should know: the principle of operation of the exchange is in many ways similar to targeted advertising. The only difference is that in the case of the VKontakte service, there is also additional selection specific platforms for posting. You submit applications to these groups and either get rejected or your posts are approved and published. In addition, on the exchange you have the opportunity to independently choose the type of advertising message - a repost of an existing post in your public page or a new post on behalf of the group in which you are promoting your project.
Personally, I really liked that each individual post has its own statistics. Thanks to it, you can find out how many people viewed your ad, how many clicked on the link, and the like.
In order for your advertising to give maximum impact, it is very important choose the right place to place it. The effectiveness of your promotion depends on which communities your post will appear in. To choose the right sites for promotion, I advise you to read my article on. In it you will find detailed instructions on selecting effective public pages for advertising your project or product.
How profitable is it to use the VKontakte exchange?
The undoubted advantages of the service are:
I must admit that the exchange is equally friendly with both advertisers and community administrators. Thanks to this system, you can no longer worry about the quality of promotion of your project, because for a certain amount of money they will do all the work for you. In addition, the exchange solves the problem of making money on existing pages. All you have to do is find out and give it a good spin. If you already have a group, but are having difficulties with promotion, I advise you to take advantage of the help that will make your project popular and in demand.
As for the shortcomings of the system, here I would note high cost services. In my opinion, 48% commission is just a robbery! In addition, you do not have access to all public pages of the network, but only to those that have a daily reach of over 20 thousand people.
If we talk about the benefits received by advertisers who have asked for astronomical prices, then the conditions are indeed very attractive. However, in this case, it will be much more profitable for customers to use services that are already familiar to them, like Sociate or Plibber, which have already developed a huge database of communities for posting posts. In addition, there is always the opportunity to go around and contact community administrators directly without overpaying for exchange services. Let's find out what alternatives we have, and how to make VKontakte advertising cheaper and without losing quality and efficiency.
Alternative services
So, let’s assume that the offer from the contact exchange turned out to be too expensive for us, but we still need advertising. What to do and where to run? Of course, to specialized services for placing advertising posts. Among the most popular exchanges that I would advise you to work with, I would like to highlight:
- Sociate – the system provides the opportunity to independently select sites for advertising, while avoiding direct contact with the owners of the selected communities. In this case, the exchange acts as an intermediary who takes control of payment and timeliness of posting. I talked about how to work with this system in a separate article. If you need instructions, I strongly advise you to read this review
- Plibber.ru — an analogue of Sociate, which provides a high-quality selection of platforms for advertising. The main advantage of the service is the provision detailed reports for all advertising placements
- webartex - This article marketing service, here you can order advertising. The system has a fairly large range of promotion tools and offers advertisers to use an expanded set of filters for selecting advertising platforms
We buy advertising space without intermediaries
Despite the fact that working with specialized services allows you to save on purchasing space for advertising posts, this interaction option is still not the cheapest. If you are working with a very limited budget, then it makes sense for you contact community administrators directly, in which you want to place your posts. This type of interaction remains the most popular and widespread today.
You just need to select the communities in which you would like to promote your projects, write to the administration of these groups, stipulating the conditions for posting posts, the cost of the service, and then prepare the post itself for placement. Perhaps some of you don’t know how to set up VKontakte advertising and write a high-quality and enticing ad. In this case, you can ask the public administrator to do this work for you for a fee.
Features of the method
When choosing a platform to post, remember these important points:
Conclusions
In conclusion, I just want to add that social networks are powerful springboard for promotion goods, services and various kinds of projects. If you are still in doubt whether to use VKontakte advertising or not, throw aside all your suspiciousness and get down to business. Remember that almost all major projects have their own pages on social networks! Start promoting your projects right now, don’t put it off for a long time. I wish you effective advertising, huge traffic and good luck. See you soon, friends!
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The social network Instagram has grown from a multimedia application into one of the most visited platforms for communication on the Internet. The popular portal did not leave marketing agencies indifferent and such advertising exchanges as , , , etc. settled on the platform of the famous social network.
This Instagram advertising exchange began its work in 2015 and today is considered one of the most famous marketing platforms. The site works with social networks such as Instagram, YouTube. In the future, the site plans to launch work on the VKontakte and Telegram sites.
The main advantage, as users note, is the transparency of work on the exchange, since all transactions take place within the system, where the service acts as a guarantor between the contractor and the customer. The site contains an information base with educational and news articles. It is also worth noting the promptness of feedback and the convenience of the interface.
The negative side of the exchange is its pricing policy - the site charges from 10 to 30% from the user for each successful transaction, while withdrawal of funds will also be paid if it is the Yandex payment system (2%), Visa or MasterCard (3%). Applications for withdrawal of money are processed only on Mondays and Thursdays. Another weak point of the exchange is the too long wait for settlements with users - from 7 to 30 days, while the first withdrawal can be delayed by up to 14 calendar days.
Despite the inconvenience of working with payment systems, it is one of the most reliable and safe exchanges in the advertising market.
Plibber
This advertising exchange began its work in 2012 and today the site works with almost all social networks: Vkontakte, Instagram, YouTube, Odnoklassniki, Facebook, Twitter, Google +.
The site offers 26 thousand sites for advertising and the ability to view a report on the selected company. It is worth noting that TOP bloggers cooperate with them, such as Yuri Khovansky and RomaAcorn.
There are negative aspects: the exchange only works with the WebMoney payment system, which users find extremely inconvenient. For withdrawal of funds, a commission of 15% of the total amount is charged. It is also important that the site did not provide users with the opportunity to control visits to the site.
Rotapost
This exchange has existed since 2009 and is a platform for purchasing advertising and making money on it on blogs and Twitter.
There are more than 50 thousand sites on the site, while moderation constantly monitors the quality of registered resources. The system also conducts a statistical analysis of sites and makes recommendations by price category, which is very convenient, since this approach reduces the risk of high competition.
The commission amount is significantly higher than on many exchanges - 15%. Withdrawal of funds is possible only through WebMoney, which is also a negative point in the work. Another limitation is that withdrawals of funds below 10,000 are possible only twice a month.
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Socialjet
This auto-posting service began its existence in 2014. The site works with social networks VKontakte, Odnoklassniki, Instagram.
The advantages of the exchange are endless: automated placement of advertising links over time, statistical data on placements, analysis of the effectiveness of promotional posts, a team of professionals to create promotional posts, traffic distribution.
Users point out that the main disadvantage of the system is commission payments of 20% of the total amount. Things are also not so good with payment systems, like with many exchanges - withdrawal of funds is possible only through WebMoney. Another point that confuses performers is that the hold period is 14 days.
SocialTask
The exchange domain was registered in 2012. The service works with such social networks as VKontakte, Instagram, Twitter, Facebook, and others.
The site’s work is aimed at promoting sites on social networks through reposts, likes, joining groups, actions on search queries, and comments. When registering as a performer, the exchange redirects the user to the P rofittask website. The cost of the performer’s work costs from 10 kopecks to 10 rubles, depending on the complexity of the task. Also on the site there are video tasks with a price range from 7.50 - 15 rubles. Withdrawal of funds is carried out through payment systems Yandex, WebMoney, QIWI,.
In comparison with other similar sites, it lags significantly behind in pricing policy. This exchange can hardly be a tool for the development of serious projects. However, for the first stage in the promotion of small groups and sites, it can serve a good purpose.
And in conclusion
Instagram website gave impetus to the emergence and development dozens of advertising exchanges, each with its own strengths and weaknesses. Today, users can choose a way to earn money without worrying about the security of the transaction.
Marketing agencies do not stand still, and perhaps in the near future we will see an advertising exchange with job offers of a completely new format.
Internet services for business.
A link to the material is required!
The method of attracting an audience from social networks has its own name - SMM(Social Media Marketing). Driving traffic through social networks can be placed on par with contextual, teaser And banner advertising.
This is a fairly new way of attracting traffic, since the popularization of social networks began about ten years ago and is gaining momentum every year.
What is an advertising exchange in VK – Sociate
This is a site that contains a huge number of groups and public pages of the VKontakte social network on various topics. Advertising in sociate is served in the form of a post or repost of an advertisement in a group on VK.
You can go the other way if you already have a VK group with which the community will repost the advertising post on their wall. 
Then all visitors will see which community the repost was from and will be able to directly go to it and perform the necessary actions (mainly, subscribe).
How to top up your personal account balance in the Sociate advertising community
There are 5 ways to top up your account to pay for an advertising campaign:
1) Webmoney ( commission 0.8%)
2) Qiwi ( commission 6.39%)
3) Yandex money ( commission 6.39%)
4) Bank cards (Minimum replenishment amount - 100 rubles. The commission will be 4.17%
)
5) Legal entities (Required concluding an agreement with the service, minimum replenishment — 10,000 rubles)
You can do this by going to the tab on the main page “Top up”
How to choose a group for VKontakte advertising
The main menu will appear in which you need to set the criteria for selecting the desired groups.
If you have an understanding of your target audience, then setting up a filter makes sense. If not, then you should navigate by pricing policy placing an advertising post and audience coverage .
If you do not configure the filter, scrolling the wheel below, by default, will be the largest public pages of the social network vk.
For the most part, these are communities of an entertainment format.
The audience there is extremely diverse, but mostly young people. Due to such a wide range of subscribers, the cost of posting there is quite cheap, relative to specialized publics.
Let's look at everything in order, what are the criteria for evaluating an advertising group in VK.
Number of subscribers
This is a criterion for the popularity of a group in VK. The more subscribers, the greater the potential audience reach and the more attractive it is for advertising products on a social network.
In reality, the number of subscribers is not a decisive factor in deciding whether to choose a particular group. It is worth evaluating the full range of possibilities and features.
Advertising reach
Counts one of the most important criteria for advertising in social networking groups.
Audience coverage shows how many people will actually see your post?. The price of posting a post and audience reach are usually directly proportional. The greater the coverage, the higher the price.
Statistics
In group statistics you can get the most complete overview of the entire active audience. Age, gender, cities, activity by time of day, visits per day and potential advertising reach.
The main audience of this group is people from 18 to 35 years old, where the ratio of men and women is three to one (just over 33% girls, 66% boys), the majority of whom live in Moscow and St. Petersburg.
And this is the age of the most solvent and fairly easy-going audience.
For people who have a portrait of a potential subscriber or an experienced marketer, this is just a treasure. There is no need to spend extra work assessing the audience.
What is SRM
CPM is the average cost per 1000 real impressions.
CPM is calculated by the ratio of the cost of placement to the audience reach.
First place in the group and subsequent special placement
This is the time that the post will hang in the community in the very first place, and its subsequent presence in the community as a whole.
Additional information
This point is filled out by the group owners independently at their own discretion.
At this point, the advertising group can indicate any wishes, restrictions or recommendations to the advertiser. Your content may not be acceptable to them; always read this provision if it is present in the description of the advertising community.
Community advertising dates
Shows how many time slots are available for advertising in the VK social group.
In this example, we see that the dates are free at any time.
Checking groups for audience overlap
A very useful opportunity to immediately check online for audience overlap between several advertising communities.
To check intersections, you need to check the boxes next to the desired communities in the “intersection of groups” column. An information window appears with the percentage of audience overlap.
How to create an advertising task for VKontakte groups through Sociate
Choose whether this will be a post or a repost.
Afterwards, go to the “ Advertising"and start creating an advertising post on VK.
After all the registration, click " Create a task»
And here you have a choice: find sites manually yourself, or offer the task to community administrators.
Find sites
Offer a task to administrators
All you have to do is choose where you decide to submit your advertisement.
Search for a site for placement
After our post was created, and we decided to manually search for advertising groups on VKontakte through sociate, we are taken back to the already familiar menu “ Advertising«.
The menu is already familiar to us, only now there is an opportunity to “ Accommodate» in the desired community and see our advertising post that we want to publish.
You can select several groups at once where you want to submit your advertising.
To the right of the “post” button there are checkboxes that can be checked for several publics at once.
You apply to post, rather than publish it immediately. Keep this in mind. The public may also refuse to publish your post.
Selecting the date and time for posting an advertising post on VK
When you have decided which groups to advertise on VKontakte, click the " Post«.
You can choose a fixed or flexible time.
Exact time of advertising placement
You write a specific date and time (Moscow time). In this case, the likelihood of getting rejected from the public is quite high. Your time may not be particularly convenient for them.
Determine the dates and time periods in which you are ready to accommodate.
After completing this procedure, click " post a task«.
Conclusion
Working through the advertising exchange of Sociate groups on the VKontakte social network is very convenient and versatile. Even passing moderation here is much easier than through the VK advertising service itself.
You might think that the cost of advertising in this way is more expensive than through VK, but this is not entirely true. You can find advertisements both cheaper and more expensive on the stock exchange or on a social network.
In this service, the advantage is the fact that you advertise through the exchange directly to the group owners, which simplifies the moderation process and response speed.
Statistics and functionality provide ample opportunities for direct selection and selection of those that meet the desired criteria for the selection of VKontakte advertising groups.
I myself had personal experience from them and was very pleased.
