Advertising for lawyers. Subtleties of promoting legal services. Effective texts about legal services: tricks

As you know, specialists involved in the political and business spheres are well aware of how important technologies for promoting certain services or goods become. Even the same PR technologies have been used for these purposes for a long time. You can achieve a lot with their help. True, lawyers, interestingly, are somewhat distrustful and even wary of these technologies. Many people still naively believe that they can completely do without them. However, this is a fundamentally wrong approach, since it should be noted that well-known and well-established lawyers became such largely due to their good command of PR and marketing technology. Although at the same time they may well not even realize it. In some periods, in particular in times of crisis, the number of potential clients decreases sharply, which is why it is necessary to use all possible methods to competently and successfully build a business reputation. No one will argue with the fact that every civilized person, at least once in his life, had to draw up papers and conclude a variety of contracts. For example, trade transactions, any partnership agreements, marriage contracts, or purchase and sale agreements, registration of inheritance or deed of gift, and so on.

It goes without saying that during the execution of these papers you have to sign something, imposing certain obligations on yourself that will need to be fulfilled at all costs. Therefore, before signing anything, every person should definitely consult with an experienced lawyer who knows his business well and is able to understand any situation, even the most controversial one. It is such a highly qualified specialist who will be able to take care of all your interests and will in no case allow cunning scammers to mislead you.

Of course, it is easy to follow the following logical pattern: since legal services are in great demand at any time, they are, accordingly, not cheap. Nevertheless, this is a very good and very promising option for making money at home. The main condition is that it requires a legal education and certain business qualities that can help in promoting the services provided to the population. In general, in order to start working as a lawyer on the Internet, you need to either open your own website or register on some service exchange, even a free one. To do this, you only need any search engine and a certain amount of time allocated for the search.

However, everyone who wants to create their own business using legal services on the Internet must definitely know some of the nuances that will inevitably emerge in the process of promoting their project. So, you should not start working at all if you do not have a legal education or if you do, but have not practiced for a long time. In the event that you have not refreshed your memory for several years on many of the intricacies of a legal matter, you should definitely re-familiarize yourself with the details, paying attention even to those that at first glance seem very minor and unworthy of your close attention.

When determining prices for your services, you should take into account the market situation. Prices for your services should in no case be exorbitant - they should definitely be calculated with an eye to the economic situation in the country. After all, you will agree that it is unlikely that even a well-to-do person will shell out fabulous sums in times of severe crisis, even for professional services. On average, for example, the price for a legal examination exceeds fifty dollars; for the development of a contract it can reach one hundred and fifty dollars. If we are talking about a court case, then the cost of its analysis exceeds the threshold of one hundred dollars. Based on these figures and the number of specialists on staff, you can calculate the expected income.

Taking into account the specifics of organizing the work of any service located on the Internet, you should create an electronic wallet in advance, into which the earned money will, in fact, be regularly received. If you work on the stock exchange, you should not forget. Don't forget that if you work on the stock exchange, your rating and direct feedback on your work become of great importance.

For greater convenience in your work, you should make sure to get a fax machine. If you have your own legal services website, you often have to send verified documents in this way.

Of course, when fulfilling an order, you have a great responsibility. Every person who gives you legal work wants to protect themselves from Internet scammers, of which there have been an indecent number on the Internet lately. That is why each order should be completed efficiently and carefully, trying to justify the trust placed in you. In the case when you are just starting your business and are actively promoting the legal services you provide, this becomes even more important, since it directly works on your reputation. And, as you know, where there are positive reviews of work from clients, there is success and stable profits.

If you are still studying to become a lawyer, then it is justified to start working only from your senior years, when you have already developed the ability to overcome all those numerous “pitfalls” that are so often present in contracts and transactions.

One should not shy away from working on the stock exchange - many lawyers, now quite successful and talented, started out working in small firms. They started, as a rule, with small orders, gradually increasing the size and number of works. We can give universal and very important advice to young and unformed lawyers who have excessive enthusiasm: under no circumstances take on the task of organizing work to provide legal services without a legal education, because by doing so you will not only let down your clients, but also You risk ruining your entire professional career.

If you have opened a website for legal services and need to competently promote your services on the Internet market, you need to attract potential customers to the website. To do this, you simply need to place advertising on sites that are initially focused on law and advocacy. Of course, the word “simply” is used here only to denote the specific action of posting a message about your service with contact information. In fact, coming up with advertising text that could interest potential customers and make them give preference to you is very difficult. In this matter, the unusual presentation of your services and the persuasiveness of the text are of great importance. This does not require countless kilos - you need to attract the attention of a potential customer and convince him to tip the scales in your direction, even if on the other side there is an experienced and already proven competitor on the Internet. In any case, in order for your work on the Internet to be profitable and comfortable, you should work on all fronts of activity and actively remind yourself at the initial stage of organizing your business, when you are just starting to work for your own name. Do not be afraid of difficulties - later the name itself will work for you.

A very common type of order is legal review of a contract. In what form does this take place? Let's take a closer look. First of all, the client is offered a deal. He sends the documents received to complete the transaction to his chosen legal services service, where highly qualified specialists subject these documents to in-depth analysis. In the event that their picky eye finds any inconsistency or error, the customer is advised to change some points. Sometimes you even have to explain that the contract contains the possibility of non-fulfillment of obligations; in other words, it will simply be impossible to go to court later to restore the violated right. It may well be that the text of the agreement contains provisions that directly contradict the legislation of the Russian Federation. Why does this happen? It's simple: often the developer of a document deliberately puts into the text such a limitation of his right so that later it simply does not have force. These are just a few of a number of interesting methods of deception.

Development of a contract is also one of the most common types of orders.

Such a business can be organized by any good specialist, not lacking business savvy and professional vigilance. Almost one hundred percent of the work in this case is done alone with the document. Most often, this is where the work ends, so to switch to this mode of operation no additional investments are needed - only your professional knowledge and patience. The first stage of organizing legal services can be considered working on clients’ computers if the number of available funds is very small. The second stage can rightfully be considered work on your computer, when the processed documents are later submitted on paper, which is how most people actually work.

Further, we can talk about simply accepting documents, processing them and sending them after finishing work on them via e-mail.
In the future, there will be a gradual increase in the number of clients, because with this already fully formed regime, a lot can be done, bypassing meetings and wasting precious time on them and on the road. The main advantage of this type of legal services is that it is not just a home business, but a real remote work that can follow you everywhere. After all, you can essentially work anywhere where there is a telephone socket. In addition, there is no need to travel to another city to receive money from clients. All problems can be solved by simply issuing an international plastic card.

But before you think about how best to use the profit received as a result of orders, you should think about how to reach people in such a way that they come to you with a desire to use your services. In other words, you are faced with the task of promoting your service in the relevant service market.

Of course, first you need to determine what, in purely professional language, target audience you are counting on. Accordingly, what people you need to attract the attention of your law firm and its employees working on the execution of orders. It seems that only wealthy citizens, successful entrepreneurs, and managers of both large and small companies can afford professional legal services. How to attract the attention of such high-ranking officials? The answer is obscenely obvious and there is no need to reinvent the wheel here: you just need to become noticeable to your target audience, maintaining your so-called visibility in the market in various ways. And you can maintain it regardless of the level of income of your law firm, or how long it has been present on the legal services market in general. You can achieve such visibility by constant presence or mention in those media, and to them, without a doubt, you can and should add various specialized sites that are read and watched by the people you need.

How to achieve this? In general, choosing the media you need is quite easy. Look through relevant publications in newsstands, look through subscription catalogs at the post office, paying attention primarily to those business publications that are read by top officials of companies. You can pay attention to specialized publications devoted, for example, to real estate, taxation, the automotive industry, or the so-called glamor publications, which are read by financially independent successful business women. You just need to write down their names for yourself, include them in your plan and think about how to get in touch with them, what and how you should offer them in order to interest this or that person, and start working with him.

It should be remembered that in a sense, newspapers and magazines, television channels and radio stations themselves are quite interested in connections with legal and advocacy firms. After all, judge for yourself: the media always feel the need for professional legal comments on current events or legal problems. Therefore, there is no need to be afraid to call the editor directly and offer your services in exchange for promoting the service. You can offer your services to the editors in different ways. For example, say that your company’s specialists will periodically give short oral or detailed comments on materials that journalists prepare for publication. If necessary, you can oblige yourself to provide telephone consultations on complex legal issues. In some cases, you can artificially create a situation where your specialists do something for the editorial office free of charge. Of course, we are talking only about partial gratuitousness, because in the future it assumes that journalists will also meet you halfway and provide some invaluable service.

There is a tendency that editors are very reluctant to accept for publication ready-made articles that were once written by lawyers. This is largely due to the fact that each media outlet has its own ideas about the relevance of the material and its own thematic plans, which editors are working on to develop. Therefore, it is quite expected that the articles prepared by the lawyers of your service may not correspond to these plans. But to effectively promote your legal services, these articles simply need to appear on the pages of the publications you need. How to achieve this? Try to structure your conversation with editors a little differently. To begin with, just ask if they have drawn up a thematic plan for the near future. And if the answer to this question is yes, ask whether there are articles on legal topics. If you receive a positive response here, offer to write them by the deadline set by the editors. Then your material will be published in the newspaper you need or in a magazine that is interesting to you, which will significantly add points to your scale of so-called visibility in the market.

And it is not at all necessary to demand a fee for articles or comments from specialists in the media. In the context of the financial crisis, editorial offices and television and radio studios have sharply reduced their fee funds, so it is quite possible to ask for the advertising services you need for your work, not money. The editors can indicate not only the last and first name of the author, but also the name of your company, and, if possible, and even more desirable, telephone numbers, website or email addresses. If the editorial office is located well in your service, you can agree to place a small advertising module containing information about the company name, a brief description of the service and contacts. Maintaining good relationships with journalists is not just desirable - it is necessary. Moreover, you need to approach your obligations in relation to them with all seriousness, and if for some reason a specialist from your company, who has undertaken to prepare the material, cannot do this in the required time frame, urgently recommend another lawyer, otherwise you risk letting the editors down and seriously undermine the business relationship established with her. After this it will be very difficult to restore trust and a solid business reputation.

Currently, there are countless exhibitions, conferences, and seminars organized by various media. Take part in them, and it is advisable not to pay for it, but to agree in advance on mutually beneficial participation, working, say, at the stand of a publication, promoting its interests and, at the same time, your services. To do this, try to present your company from the best side.
If your company's lawyers or advocates successfully litigate prominent public figures or high-ranking government officials, don't hide it. Work on developing an image of a successful professional for one or more specific specialists in your company. You need to advertise them personally, indicating their last names and ensuring that they are recognized by their last name. This is done with the expectation that the company name will automatically appear afterwards. It’s a truism: the louder and more significant the resonance of the case that your lawyer or solicitor handles, the more attention it will receive, and accordingly, most of this attention will be paid to your service.

Due to the increasingly increasing role of the Internet in human life, there is a need to make the most of this wonderful information resource. Therefore, you need to heed the advice that you need to participate in forums, blogs and websites as often as possible. On the World Wide Web, and this has long been no secret, there are many sites on which legal forums operate. Online, site visitors leave questions that interest them, and lawyers answer them. Lawyers are often among those who leave questions. In short, this is the so-called exchange of experience between lawyers. But what is most important is that by communicating on forums, lawyers often find clients for themselves, promote themselves and the firm they work for. Sometimes visitors themselves offer the lawyers who responded to them to work for them: for example, to help in court. Lawyers should not ignore such Internet resources as social networks. The most famous of them are Odnoklassniki and VKontakte. Today these are perhaps the most visited sites on the Runet. Even long-time acquaintances or classmates of your firm’s lawyer, having found him in this resource, can offer to work for them, representing interests in court or performing an examination of any controversial agreement.

When promoting legal services, you should not rely solely on the so-called “word of mouth”. This fancy term refers to an essentially simple method of disseminating information about your company through those who are already your clients and are completely satisfied with working with you. It consists in the fact that they simply talk about you to their friends and recommend your company to them. As a result, you get new clients. However, this method can only work for a certain time. Relying on it alone as the only way to attract new clients is strongly discouraged. It is necessary to apply other technologies to attract new clients and maintain positions in the legal services market.

The main problem with lawyer websites is that the texts there about legal services are often difficult for the average person to understand. If the article contains examples such as “claim proceedings” or “subjective law”, you can scare off an unprepared client.

Contents (article updated on 02/26/2019)

A person is interested in only 2 questions: “How can I solve this problem?” and “Is it profitable for me to spend money on solving it?” For the buyer, the SELLING text about the provision of legal services should be written in simple and accessible language.

If a legal advertisement can be understood even by a person with incomplete secondary education (yes, yes, there are such people), then the audience reach will be much wider.

Texts about legal services: why are they needed?

How to write selling texts about legal services?

The best texts about legal services consist of 4 selling components:

• Lead (intro). Describe possible client problems in everyday terms. The use of professionalisms is allowed only in small quantities, with references and explanations.
• Offer. Briefly and succinctly describe what you offer.
• Objection processing. The client has questions and doubts - predict them in the text. Specific examples can be seen in the sample advertisements for legal services later in the article. Choose your words carefully. After all, it will be much more honest and beautiful not “ guarantee of results", A " reasonable forecast of a successful outcome of the case».
• Call to action. Good texts about legal services delicately hint at what horrors of legal hell await the client if he does not turn to a competent lawyer in time. While someone is chewing snot, the enemy is not asleep. He collects information, disposes of evidence and sells property. In general, he prepares cunning escape routes and carefully takes aim for a legal shot on the spot.

In your legal services flyer, focus more on the outcome rather than the process. This hints at a willingness to stretch the process indefinitely, which generates a stream of difficult clients. In pre-trial resolution of the conflict, prompt assistance from a lawyer is also needed. Well-constructed arguments will nip the conflict in the bud and help avoid legal costs.

In a leaflet about the provision of legal services, attract the customer with free legal advice and constantly repeat this in the text. Google is literally bursting with requests for “free lawyer”, “free legal advice”, etc., etc.

Do not hide the time allotted for a free consultation from the client. The main thing is to answer all questions professionally, and a grateful client will agree to a paid consultation. I will also recommend it to friends via wireless phone.

Texts about legal services: samples

Some are affected by horror stories, while others are affected by positivity. Based on the results of AB testing, you can find the most suitable option. Here's the first option:

Sample advertisement for legal services in a negative way

Did they demolish a partition in the apartment without approval from regulatory authorities in order to combine the rooms? This is an unauthorized redevelopment. Legalize unauthorized redevelopment until the apartment is sold at public auction by court decision in accordance with clause 5.1. Art. 29 of the Housing Code of the Russian Federation. Get the right to comfort. Contact us for a free consultation!

In the second case, you can write texts about legal services in a completely positive way. A person gets a solution to his problems, and our caring specialists will run around all authorities with their tongues out, solve issues and show results. Which of the above options the customer will fall for depends on his specific character and outlook on life. To measure everyone with the same brush is an unforgivable mistake.

Sample advertisement for legal services in a positive way

Legalize redevelopment and unauthorized buildings. Create the perfect home to suit your taste and enjoy a happy life - and we will take care of the tedious formalities of filling out the paperwork. Contact us for a free consultation now!

Example text of an advertisement for legal services No. 1

Do you doubt that you can afford legal services? Don't know how to prepare for the trial and protect your rights? Confused about the laws and don’t know how to correctly formulate a claim?

Contact our legal specialists and get answers to your questions completely free of charge: via online chat, by phone, or make an appointment.

Our services: inheritance lawyer, real estate lawyer, housing lawyer, car lawyer, criminal lawyer, lawyer for family disputes and civil cases.

What is an insoluble problem for you is an everyday situation for us.

We guarantee:

• Availability .
• Efficiency .
• Confidentiality .
• Complex service.
• Transparency .

Failure to contact a lawyer promptly may result in prison time or loss of property. Don't delay, contact us now.

Contact details : address, website, telephone

Next, set aside half an hour for each client, notify him of this, and professionally answer his questions within the specified time. After the specified time has passed, you inform him that the time has expired and the problem is beyond the scope of a free consultation. Give him a business card with contact information. If he has received at least a partial solution to his problem, he will contact your company more than once, and will also call his friends through word of mouth. This works especially well for individual entrepreneurs. A very effective method of attracting clients for a beginner.

Effective texts about legal services: tricks

Just don't deceive the client. Telling him the fables of Grandfather Shchukar is obviously a losing situation. Even if you manage to earn money once, there won’t be a next time. And he will dissuade others. And the lawyer’s main income comes not from selling texts about legal services on the website, not from advertisements on the fence, and not even from commercial offers of cooperation, but from regular clients and their social circle.

Texts about legal services: how to compose?

Over time, “big names” appear among clients or defeated defendants. This could be a famous politician, businessman, company or bank. You need to name them in a conversation with a potential client - they will be your trump card. If you have already been able to cope with such a high-profile case, then you will definitely be able to cope with its problem. And include this in your legal sales copy.

The more texts about legal services contain specifics and narrow specialization, the more solvent clients will come to you. The more the ad says specifically about his problem, the more trust he will have. If you provide several services, try to write different advertisements for each.

Put yourself in the client's shoes. First think about WHAT the client wants. And secondly, HOW specifically you can help him. Then – will it be MUTUALLY BENEFICIAL.

And don't be afraid to write prices. The client tends to exaggerate them, so immediately identify your target audience.

Sample text of an advertisement for legal services on radio No. 1 (timing 40 seconds)

(Man sings a song with a guitar)

I bought an apartment on Tverskaya,

Without consulting a lawyer,

Now I live in a clean field,

And another one lives in that house.

Citizens! Learn from other people's mistakes. Before making an important decision for yourself, consult a lawyer. (Again the sound of a falling coin and a quiet “Thank you”) ...only with a lawyer. Law firm "Lawyer". Tel. 149-36-14, 149-36-14. And the consultation is only 150 rubles! (Killer argument)

Verdict: One of the rare examples when legal advertising about transaction support turned out to be creative and selling at the same time. Perfectly plays on psychological fears of losing an apartment during a transaction. In addition, 150 rubles is negligible compared to multi-million dollar transactions.

Sample of legal advertising on radio and YouTube No. 2 (timing 20 seconds)

Do you urgently need to draw up an agreement, a lawsuit or another document? The fast-jurist.rf service creates documents in 2 clicks for free and without registration. Detailed information on the website fast-jurist.rf.

Verdict: Simple, short and clear. The target audience will immediately use the service, and others will also remember the name of the site on occasion.

Texts about legal services: sample radio advertisement for a credit lawyer for bank debts No. 3 (15 seconds duration)

(Background melody ModernTalking–WintheRace) Credit lawyer. Legal assistance to bank debtors. Restructuring. Credit holidays. Termination of the contract. Debt write-off. Representation in court. Phone in Abakan 321-000

Verdict: Simple, short and memorable!

Texts about legal services: example of advertising on radio No. 4 (timing 20 seconds)

Attention parents! Is your son being drafted into the army despite having illnesses? Contact “Conscript 18” urgently! “Conscript 18” – emergency assistance to conscripts on a legal basis. Even with a summons to dispatch. 100% guarantee of results. Contact us at 907-927, 907-927.

Verdict: At the beginning, the target audience is very clearly defined. They specifically identify problems for which they can help. The flow of clients is guaranteed!

An example of an advertising text about the legal services of a car lawyer No. 5 (timing 1 minute)

(The sound of an engine. A shout of “Where are you going?”, the sound of a collision and exclamations. The sound of a number dialing. Beeps).

- Hello! Emergency commissioners? Help out!

(Announcer's voice accompanied by music): The service of Russian traffic lawyers will quickly and competently file your accident and will support the case until full compensation for the damage. “Accident Commissioners” work for you, who will arrive at the scene of an accident in the shortest possible time. All employees have extensive experience in dealing with emergency situations. Competent lawyers represent your interests in the traffic police, insurance and in court, and also provide assistance on the road by telephone. We officially cooperate with the Gorodetsky District Traffic Police, and, most importantly, all this is absolutely free. The office is located at st. Republican, 75A. Contact numbers “Emergency commissioners” 413-44-64, Lawyers 8-920-297-17-90, 8-920-297-17-90

Verdict: 1 minute is a long time. A person who listens to the radio constantly will get tired of this annoying video. But he will remember it for a long time. But the main goal of advertising legal services on radio and television is not to entertain the buyer, but to sell.

Selection of keys for the text of legal services on the website

The services of a lawyer are the same goods as bread, clothes or a car, only intangible. They cannot be weighed, measured or photographed. But nevertheless, they are necessary and must be sold correctly.

Texts about legal services: selection of keys

In order for the text to bring people from search to your site, and for them to read the article with interest, you need to enter the correct key phrases into the material. In order to find out what people are interested in and what questions they type into the search bar, use the services “Wordstat” and “Keyword Planner”.

Order a text about legal services from a copywriter

To make your job rewarding with a good income, professionalism is not enough. It is important that the client learns how you can help him IN A LANGUAGE HE UNDERSTANDS. He doesn't need mountains of abstruse legal terms - he needs a solution to the problem.

Ordering a text about legal services from a copywriter means writing in detail about simple things, and SIMPLY about complex ones. The services of a lawyer, due to the complexity and variability of the legislation, relate specifically to the second option. Therefore, simplify, simplify and simplify again.

Make your company a star on the legal map of the region and make your way to the Legal Olympus.

Article update from 02/26/2019

Friends! Due to overload, I have suspended writing legal texts. My site has successfully reached the TOP for a large number of keywords, a lot of people contact me, and many regular customers have appeared. You have to narrow your range of topics. I don’t have enough time and energy for everyone, alas and ah!

Therefore, if you need a selling text, I suggest you contact a proven freelance exchange. I myself started my career as a copywriter on these exchanges, and therefore I can recommend them with a clear conscience.

Exchange No. 1. On this exchange you can not only order legal selling texts from a copywriter, but also order the creation of a legal website, the design of leaflets and banners, setting up contextual advertising for a law firm, creating and promoting a group on social networks, dubbing audio clips, creating legal videos and much more. Many people do this in a highly specialized manner, so finding a quality performer at a reasonable price is quite possible.

You can register there in one click using your VKontakte, Facebook or Google+ account; mastering the exchange interface is no more difficult than reading this article to the end :) To order text, advertising, social networks, audio, video for a lawyer, click here.

Exchange No. 2. This exchange specializes only in copywriting. I recommend it if you need to get legal text at a minimal price or if you need a very large number of articles. There are a lot of performers here, so the dumping is just off the charts. If you doubt the quality of the artist, check the box “Select artist manually” and choose from the responses of the authors with the most readable portfolio:) To order a legal article, click here.

I helped as much as I could. If you have questions, ask them in the comments, I will answer them in detail. Let the wind of profit blow in the sails of your business!

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Find out how to effectively promote legal services on the Internet. Offline and online advertising methods need to be combined.

Our site is dedicated to methods of Internet promotion, but we should also not forget about traditional methods. And keep in mind that your services must be of high quality. If your customers are not happy, they will definitely spread the word about it online, which will inevitably damage your reputation. High-quality service is the basis and a prerequisite for effective business.

Standard types of legal advertising:

Outdoor advertising
A sign that stands out is a must. You can also place your advertisement on your own car. Billboards and lightboxes should only be purchased in the most accessible places.
Flyers and announcements
Leaflets can be distributed in places such as tax offices, business centers, public transport, at various exhibitions and conferences. Advertisements on city streets, in elevators and in specially designated areas continue to operate. There are still many people who are not used to looking for everything on the Internet.
Direct sales
Direct sales can be telephone, personal at conferences or exhibitions, and it can also involve employees visiting different specific areas, for example, trading floors, business centers.
If we think about how to promote the legal services of a start-up company, then we can say that for it, at first, direct sales will be the fastest type of promotion.
Exhibitions, conferences, seminars
This method is excellent for promoting legal services, so you can find clients from the business segment. And here it is worth noting that the status and size of the conference can be absolutely anything, that is, it can be an international conference, or, for example, a conference of residents of a certain area who are solving a particular problem.
Law office website
Legal services are a specific product, so the website of a lawyer must meet the following requirements:

• Instill trust. This is facilitated by photographs of the company’s employees and owner, full company details, certificates and licenses on the website
• Convince them to choose you. Customer reviews, success stories of your clients, a solid portfolio, and a competent video presentation come to the rescue.
• Be easy to communicate. Be sure to have telephone numbers in a visible place, an online map of directions to the office, and a simple feedback form. Call back button, online consultant who should be in the chat at the same time!

How to promote a legal website on the Internet

1. The fastest solution is contextual advertising. You can launch a campaign very quickly. The main thing is to select the requests for which you want to receive calls. A good solution would be to combine contextual advertising with the creation of landing pages on the website for each service.
2. Articles about customer problems and their solutions. People are looking for information on how to solve a problem and find your article. If it helps them, then you will gain expert status for them.
3. Video promotion. You can also “write video articles” - you don’t have to create masterpieces. To show off, just order a video footage with your company logo and contacts and insert it at the beginning and beginning of each video. And the videos themselves can simply be filmed with a regular camera on a neutral background. Tell clients how you can help them, how you have already helped other people.
4. If you work in a large city, then look for newsletters on business topics on subscribe.ru, always with an audience from your city. Try advertising in a popular newsletter - this way a large number of businessmen can immediately find out about you.
5. Notice boards can also be great for bringing in clients. Moreover, you can try paid services so that your ad remains at the top every day.
6. Social networks are great for legal topics, where you can give free consultations in exchange for a comment and repost of your group.
7. Be sure to place information about your site in Yandex Directory and Google Addresses, it’s free and will allow your site to appear on online maps
8. Work for several months on forums - participate in discussions, give advice, increase your presence in business-themed communities. On the forums you can put (

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As a result of filling out the input fields, personal data is sent to the Operator’s database. Filling out the input fields is voluntary. website - a website located on the Internet and consisting of one page. 2. General provisions 2.1. This Agreement is drawn up on the basis of the requirements of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data” and the provisions of Article 13.11 on “Violation of the legislation of the Russian Federation in the field of personal data” of the Code of Administrative Offenses of the Russian Federation and is valid for all personal data that the Operator can obtain about the User while using the Site. 2.2. Filling out the input fields by the User on the Site means the User’s unconditional agreement with all the terms of this Agreement (Acceptance of the Agreement). In case of disagreement with these conditions, the User does not fill out the input fields on the Site. 2.3. The User’s consent to the provision of personal data to the Operator and their processing by the Operator is valid until the termination of the Operator’s activities or until the User withdraws consent. By accepting this Agreement and going through the Registration procedure, as well as by subsequently accessing the Site, the User confirms that, acting of his own free will and in his own interest, he transfers his personal data for processing to the Operator and agrees to their processing. The User is notified that the processing of his personal data will be carried out by the Operator on the basis of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data”. 3. List of personal data and other information about the user to be transferred to the Operator 3. 1. When using the Operator’s Website, the User provides the following personal data: 3.1.1. Reliable personal information that the User provides about himself independently when Filling out input fields and/or in the process of using the Site services, including last name, first name, patronymic, telephone number (home or mobile), personal email address. 3.1.2. Data that is automatically transferred to the Site services during their use using the software installed on the User’s device, including IP address, information from Cookies, information about the User’s browser (or other program through which the services are accessed). 3.2. The Operator does not verify the accuracy of the personal data provided by the User. In this case, the Operator assumes that the User provides reliable and sufficient personal information on the questions proposed in the Input Fields. 4. Purposes, rules for the collection and use of personal data 4.1. The Operator processes personal data that is necessary to provide services and provide services to the User. 4.2. The User's personal data is used by the Operator for the following purposes: 4.2.1. User identification; 4.2.2. Providing the User with personalized services (as well as informing about new promotions and services of the company by sending letters); 4.2.3. Maintaining communication with the User if necessary, including sending notifications, requests and information related to the use of services, provision of services, as well as processing requests and applications from the User; 4.3. During the processing of personal data, the following actions will be performed: collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, blocking, deletion, destruction. 4.4. The user does not object that the information specified by him in certain cases may be provided to authorized state bodies of the Russian Federation in accordance with the current legislation of the Russian Federation. 4.5. The User's personal data is stored and processed by the Operator in the manner provided for in this Agreement for the entire period of activity by the Operator. 4.6. The processing of personal data is carried out by the Operator by maintaining databases, automated, mechanical, and manual methods. 4.7. The Site uses Cookies and other technologies to track the use of Site services. This data is necessary to optimize the technical operation of the Site and improve the quality of service provision. The Site automatically records information (including URL, IP address, browser type, language, date and time of request) about each visitor to the Site. The user has the right to refuse to provide personal data when visiting the Site or disable Cookies, but in this case, not all functions of the Site may work correctly. 4.8. The confidentiality conditions provided for in this Agreement apply to all information that the Operator can obtain about the User during the latter’s stay on the Site and use of the Site. 4.9. Information that is publicly disclosed during the execution of this Agreement, as well as information that can be obtained by the parties or third parties from sources to which any person has free access, is not confidential. 4.10. The Operator takes all necessary measures to protect the confidentiality of the User’s personal data from unauthorized access, modification, disclosure or destruction, including: ensuring constant internal verification of the processes of collecting, storing and processing data and ensuring security; ensures physical security of data, preventing unauthorized access to technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. The User's personal data remains confidential, except in cases where the User voluntarily provides information about himself for general access to an unlimited number of persons. 4.12. The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or is not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notification. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator's Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the goals of the activities and the subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator’s Websites other than for their intended purpose by third parties; 6.2 The Operator takes necessary and sufficient organizational and technical measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties. 7. Changes to the Privacy Policy. Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation. I accept I do not accept

We could compose and give you a template of a solid text describing the service, for example. But we won’t do this, because templates are evil when creating selling texts. It is very difficult to deceive a client. If he is interested in purchasing a service, he will quickly notice in comparison that the texts with legal advertising are similar, like twins.

You must find the distinctive aspects of your company, your services, come up with unique offers - in a word, stand out among others, and not copy their material. We'll show you how to do this.

1. Create benefits

Individual approach, services of the highest quality, extensive experience - is this about you? Are you nodding? Do you think that one of your competitors is now writing “I graduated from university yesterday and am still a so-so specialist”? Naturally not. They write the same thing as you, in the same words.

Competitive advantages should truly differentiate you from others. For example, not everyone offers 24/7 support or travel to the client’s office if necessary.

Even if you are an average representative of the legal services market and work “like everyone else,” you can focus on the benefits for the client.

Badly: Comprehensive advisory support.

Fine: Already at the first consultation you will receive specific recommendations on your issue.

2. Practice in numbers

People love statistics. People believe statistics. And this can be used effectively in marketing.

Badly: We help many clients every year.

Fine: In 2016 alone, we successfully handled 49 civil dispute cases.

By including accurate metrics, you convince potential clients to trust you based on facts, not faceless eulogies.

Badly: All clients are satisfied with cooperation with us.

Fine: We have already provided assistance to 65 clients, and 64 of them are ready to give us positive recommendations.

3. Structure

Prepare a plan for the text, think about which paragraph will follow which and why. What do you need to talk about in more detail? What information is not needed in the description of this particular service? Will it be clear to the potential client what scope of work he will receive?

And most importantly, strictly adhere to the chosen marketing model. For example, AIDA, which we wrote about just above. Do not cross out or rearrange the main blocks of the model.

Step by step, the sales text should tell the potential client: here is the solution to your problem, this is a useful service. Then the call to action in the finale will not be an “annoying advertisement”, but a long-awaited start to cooperation.